Mumbai: PepsiCo India’s Sting Energy has unveiled the next chapter of its sonic brand universe, transforming every cricket Six into a signature ‘STIINNGGG’ moment. With the idea “Longer the Six, louder the Sting sonic,” the brand aims to own the sound of every Six this season, reinforcing that not every boundary — and certainly not every Six — is the same.Building on its growing cultural footprint, Sting Energy’s nationwide campaign positions the brand at the heart of cricket’s

Mumbai: Harpic, India’s No. 1 toilet and bathroom cleaner trusted by over 100 million households*, has announced the launch of New Harpic Bathroom Ultra Cleaner, marking its biggest innovation in bathroom cleaning in over a decade. Alongside the product unveiling, the brand has welcomed filmmaker Rohit Shetty as its new brand ambassador, reinforcing its promise of powerful and confident stain removal.Indian households, particularly in urban regions, often face persistent bathroom challenges su

Mumbai: Matrimony.com has appointed Ajit Nair as Business Head – Assisted Services, reinforcing its focus on strengthening its premium, people-driven matchmaking vertical. The move underscores the company’s strategic emphasis on deeper customer engagement and service excellence in a category where personalized interaction remains a key differentiator.A seasoned professional with over two decades of experience across customer operations, sales, strategy, and service excellence, Nair is recogn

Mumbai: SoCheers has unveiled Breaking the Metro Myopia , a strategic report and playbook aimed at challenging entrenched metro-centric growth assumptions and unlocking the next wave of demand emerging from India’s hinterland markets.While many brand strategies continue to mirror metro-led consumption patterns, the report highlights the subtler cultural cues, behavioural shifts and trust signals shaping growth in Tier-II and Tier-III cities. It calls on brands to reassess long-standing urban b

Bengaluru: Coca-Cola India has brought back its cult classic Rimzim Jeera with a bold new campaign that celebrates the brand’s distinctive jeera flavour and nostalgic legacy. Anchored in the thought “Jeere mein heera, Rimzim Jeera,” the comeback positions the beverage not just as a retro favourite but as a proudly OG ethnic drink for a new generation of consumers.As India rediscovers its love for local flavours, Rimzim Jeera returns with a campaign that embraces its unapologetic personalit

Guwahati: As Assam moves closer to the 2026 Assembly elections, News18 Network is set to host ‘Agenda Assam’ on 22 February in Guwahati, bringing the eminent policymakers, influential voices and thought leaders together on one platform.The forum will feature discussions on governance, infrastructure, development priorities, and the evolving socio-economic landscape, while examining Assam’s progress, key challenges, and emerging opportunities shaping the state’s future.Hon’ble Chief Min

India: As artificial intelligence platforms begin testing advertisements and sponsored recommendations within conversational interfaces, marketers are reassessing how influence operates in real time. Unlike traditional digital advertising that relies on segmented audiences and predefined creatives, AI-led conversational marketing responds dynamically to user intent as it unfolds during an interaction.According to 0101.Today, this shift signals a move away from broadcast-style messaging toward co

Mumbai: Shubhangi Bhatia Gupta has joined Nirmit Bharat as Brand Lead for the parent brand and its consumer-facing app, DigiHaat. Nirmit Bharat is a wholly owned subsidiary of Open Network for Digital Commerce (ONDC), the Government of India’s initiative aimed at democratizing e-commerce and creating an open, inclusive digital commerce ecosystem.In her new role, Bhatia will be responsible for shaping the overarching brand strategy, driving key initiatives, and leading integrated marketing effo

Mumbai: Paramount Skydance has crossed a critical regulatory milestone in its $108bn pursuit of Warner Bros Discovery, after US antitrust authorities allowed the statutory waiting period under the Hart-Scott-Rodino (HSR) Act to lapse without objection. The move removes a significant procedural hurdle and strengthens Paramount’s hand in its high-stakes contest with Netflix.In a regulatory filing, Paramount Global said the expiration of the HSR waiting period means there is no statutory barrier

Mumbai: Paramount Skydance has crossed a critical regulatory milestone in its $108bn pursuit of Warner Bros Discovery, after US antitrust authorities allowed the statutory waiting period under the Hart-Scott-Rodino (HSR) Act to lapse without objection. The move removes a significant procedural hurdle and strengthens Paramount’s hand in its high-stakes contest with Netflix.In a regulatory filing, Paramount Global said the expiration of the HSR waiting period means there is no statutory barrier

Chennai: Colgate-Palmolive India has launched its latest campaign for Colgate Visible White Purple, featuring Bollywood actor Kriti Sanon and Indian cricketer Abhishek Sharma. The new campaign brings together the worlds of cinema and cricket to position teeth whitening as an integral part of today’s beauty and grooming routine. The campaign seeks to elevate whitening from […] The post Kriti Sanon and Abhishek Sharma unveil ‘The Beauty Secret’ with Colgate Visible White Purple appeared fi

Mumbai: JioStar has sharply increased the maximum retail prices (MRPs) of several individual television channels while keeping bouquet price revisions relatively modest, signalling a stronger push towards bundled consumption in its 2026 reference interconnect offer (RIO) for distribution platform operators (DPOs).The broadcaster, which operates more than 130 channels across languages and genres, has reset both a-la-carte and bouquet pricing in the fresh RIO. The new structure shows steep year-on

New Delhi: Pizza Hut has unveiled a new campaign film to introduce Crafted Flatzz, its latest pizza innovation, featuring Indian cricketers Shivam Dube, Varun Chakravarthy and Harshit Rana. Designed to stand apart from conventional formats, Crafted Flatzz brings a fresh twist to the pizza experience with its distinctive oval shape, generous toppings and a thin, crisp, lighter crust.Breaking away from the traditional round base, Crafted Flatzz is positioned as a bold, flavour-forward offering tha

Mumbai: In a significant development for India’s film industry, Abundantia Entertainment, under its Artificial Intelligence-powered storytelling division aiON, has announced a strategic partnership with global AI video technology leader invideo to launch an AI-driven film production studio. Backed by a corpus of ₹100 crores, the initiative marks the largest structured commitment to AI-powered filmmaking in India to date.The partnership combines Abundantia’s established creative and filmmak

Mumbai: A mysterious teaser featuring actor Pankaj Tripathi has surfaced online, leaving audiences intrigued and speculating about what’s to come. Set against hauntingly familiar, eerie background music, the clip instantly establishes a suspenseful tone that has captured viewers’ attention across digital platforms.The teaser thumbnail shows Tripathi with widened eyes and an open mouth, seemingly reacting to something lurking behind him. Adding to the suspense, bold text flashes across the sc

Mumbai: Cheil India has launched a new brand film for Samsung Galaxy Book5 that captures the quiet moments of contemplation Gen Z experiences while making life-defining decisions. The film presents AI not as a feature-led proposition, but as an intuitive enabler that transforms everyday moments into opportunities for exploration and self-expression.Set against scenes of reflection and transition, the narrative brings alive the concept of “Many Me’s in Me.” As the protagonist navigates vari

New Delhi: At the India AI Impact Summit 2026, Meta’s Chief AI Officer Alexandr Wang positioned India at the centre of the company’s next phase of artificial intelligence deployment, highlighting the country’s creator economy, small-business ecosystem and developer talent as key drivers of real-world AI adoption.In his keynote, Wang underscored Meta’s ambition to move beyond generic AI systems toward what he described as “personal superintelligence” — AI deeply integrated into ever

New Delhi: HDFC Mutual Fund, through its Investor Education and Awareness Initiative, has unveiled two investor education films spotlighting its on-ground participation at the 2026 Magh Mela in Prayagraj. The films centre around the ‘Barni Se Azadi’ campaign and a culturally rooted Diya Floating activity, reinforcing the importance of transitioning from traditional savings habits to informed, long-term investing.The first film documents the ‘Barni Se Azadi’ activation staged amid the vib

Mumbai: After 18 successful seasons, the Indian Premier League (IPL) has cemented its position as one of the world’s premier sporting properties, delivering unmatched broadcast reach and commercial scale. As the league continues to evolve into a global commercial powerhouse, attention is now shifting toward how individual franchises can unlock and maximise their standalone enterprise value.According to Sports Innovation (SI), the next phase of IPL franchise economics lies in reframing broadcas

Mumbai: Feeding India, in partnership with District by Zomato, has announced the third edition of the Feeding India Concert 2026, featuring global pop icon Shakira as the headline act. The four-time Grammy Award winner will perform in Mumbai on April 10 and in Delhi on April 15, marking the first time the concert will be hosted across multiple cities. The shows are presented by HSBC India, and will be produced and exclusively ticketed by District by Zomato.The multi-city expansion represents a s

On paper, AI disclosure sounds straightforward.Tell people when AI is being used.In reality, it is anything but simple.As AI becomes part of everyday products, disclosures stop being a legal checkbox and turn into a deeply operational problem. They affect product design, engineering workflows, platform governance, and eventually trust. Most discussions today focus on what disclosures should say. Far fewer talk about whether they can realistically work at scale.AI Is No Longer a FeatureOne of the

Mumbai: TRENDS, a fashion retailer, marked Valentine’s Day with a tech-led campaign that blended style, romance and innovation. In partnership with Bangalore-based creative agency Phantom Ideas, the brand launched ‘Say It With A Song’, a digital activation that uses AI to generate personalised love songs for consumers to share with their loved ones.At the centre of the campaign is the ‘Tune With Trends’ microsite, where users can create customised tracks by entering simple prompts such

Mumbai: Spinny, a used-car platform, marks a decade of operations with the launch of its new brand campaign, “The Master: India’s most-trusted and loved car home,” featuring Sachin Tendulkar. The milestone campaign underscores Spinny’s decade-long focus on building trust, transparency and consistency in the pre-owned car market.Over the past ten years, Spinny has served more than five lakh families and offers over 10,000 refurbished, high-quality cars on its platform at any given time. T

MUMBAI: In line with its branding efforts to strengthen national reach, Jivraj9, a tea brand, recently unveiled its third television commercial showcasing its Instant Tea Mix - part of its versatile product range – underscoring that convenience and authenticity of homemade-like tea can be enjoyed anytime, anywhere.The new TVC’s opening montage features Jivraj9’s brand ambassador, Neena Gupta, sitting at the centre of three generations — a middle-aged woman on one side and a young woman o

MUMBAI: Collective Artists Network and Galleri5, today, launched a production-grade operating system built specifically for cinema at the India AI Impact Summit. The Galleri5 AI Studio claims to be India’s first cinema-native production technology platform, an end-to-end orchestration layer designed for film and television. It brings together generative systems, LoRA-driven character architecture, controlled shot pipelines, 3D/VFX integration, lip-sync, upscaling, quality control, and delivery

New Delhi: Fabindia has announced the launch of its Spring 2026 campaign, ‘The Song of Spring,’ spotlighting a new Chikankari collection that spans ethnic and western styles for men, women and kids.Reimagining centuries-old embroidery for the modern wardrobe, the collection blends traditional craftsmanship with bold textile innovation. Moving beyond classic pastels, the range introduces a vibrant palette of plum, berry and fuchsia across cotton, crepe and yarn-dyed textures. The silhouettes

Mumbai: Jaypore, the artisanal lifestyle brand from the house of Aditya Birla Fashion and Retail Limited, has launched its Spring–Summer 2026 campaign titled ‘The World of Botanicals’. The seasonal narrative draws inspiration from English gardens in bloom and the understated elegance of colonial Indian courtyards, blending heritage influences with contemporary Indian craftsmanship.Through sunlit florals, softened colour palettes and thoughtful visual compositions, the campaign captures the

Mumbai: India’s fast-growing fragrance industry is set to welcome a bold new challenger as Aureia London, backed by entrepreneur Ashneer Grover, aims to disrupt the ₹4,500 crore ($550 million) domestic perfume market with globally inspired yet India-focused offerings.With the Indian fragrance market projected to grow at a CAGR of 15% over the next few years, Aureia London is positioning itself to tap into the rising demand for premium yet affordable luxury perfumes—an increasingly attracti

Mumbai: The country’s youngest live events start-up to achieve national scale, Team Innovation today announced the official launch of its North America operations under its subsidiary arm, Team Innovation International. The expansion marks a significant milestone in the India-headquartered company’s global growth strategy and establishes a strong live entertainment presence across India, the Middle East and North America.The move follows the successful 2024 trial presentation of the Sitar fo

Mumbai: India’s foremost influencer marketing marketplace, Adintors has launched its third brand film, strengthening its narrative around transparency, and accountability in the influencer marketing ecosystem. As the platform, in its previous advertisements, focused on client’s challenges, the new commercial shifts attention to a critical influencer pain point, i.e, uncertainty in payments and unreliable client commitments.The advertisement opens with an influencer pushing back on Seema’s

Chennai: As Tamil Nadu gears up for the 2026 Assembly elections, the stage is set for one of the year’s most consequential political conversations at the News18 Network Town Hall, to be held on 23rdFebruary from 10 am onwards in Chennai.Anchored around the overarching theme, ‘The Next Big Leap for Tamil Nadu,’ the event will bring together leading political figures, policymakers, strategists and cultural icons to ignite high-impact conversations on the state’s political and cultural land

Bengaluru: Eloelo Group, a consumer internet group behind microdrama platform Story TV, micro learning-edutainment platform Master and other interactive offerings, has announced the appointment of GSN Aditya as the Chief Operating Officer.In his new role, Aditya will oversee the Group’s day-to-day operations, drive operational excellence and support the company’s next phase of growth. He will work closely with the leadership team to strengthen internal processes, enhance cross-functional col

Mumbai: Print advertising continued its steady recovery and consolidation in 2025, with ad space per publication registering a 21% growth compared to 2021 levels and a modest 2% year-on-year increase over 2024, according to the latest report by TAM AdEx, a division of TAM Media Research.The report highlights that while growth has moderated compared to the sharp rebound seen in 2024, the print medium remains resilient and relevant for advertisers across sectors.Quarterly trends reveal that Q3 and

New Delhi: WHISKAS, a cat food brand and a global pioneer in packaged cat nutrition, has unveiled a new campaign spotlighting the sensorial delight of WHISKAS dry food with POCKETS™. The initiative reinforces the brand’s focus on catering to cats’ natural inclination for texture-led food experiences.WHISKAS dry food with POCKETS™ combines a crunchy outer shell with a soft, creamy centre, delivering a bite experience designed around cats’ instinctive preferences. Unique to WHISKAS dry f

Mumbai: Bandhan AMC Limited has announced the appointment of Mayur Vasa as its Chief Technology Officer (CTO). In his new role, Vasa will lead the company’s technology strategy, strengthen digital capabilities and build scalable technology platforms to support business growth and enhance investor experience.[caption id=attachment_2487813 align=alignleft width=200] Vishal Kapoor [/caption]Commenting on the appointment, Vishal Kapoor, Chief Executive Officer, Bandhan AMC Limited, said, “Techno

Chennai: LatentView Analytics Limited, an AI-driven analytics, data engineering and consulting firm, has announced the appointment of Kiran Muddana to its Advisory Council. Muddana brings over 18 years of experience leading enterprise-scale AI, analytics and technology transformation initiatives at global organisations including Google and Amazon.In his advisory capacity, Muddana will collaborate with LatentView’s leadership team to provide strategic guidance on client delivery, AI adoption an

Mumbai: NIVEA has expanded its underarm care portfolio with the launch of NIVEA Derma Control, a new range formulated with advanced skincare ingredients such as Pure Hyaluronic Acid, Vitamin C and Pro Vitamin B5. The launch is supported by a new brand film featuring global ambassador Taapsee Pannu, spotlighting the importance of expert care for delicate underarm skin.Having led the underarm skincare conversation in India for over five years, NIVEA’s latest innovation aims to move beyond basic

Bengaluru: Tuco Kids, a personal care brand created exclusively for children aged 3 to 13, has launched its latest campaign featuring filmmaker and choreographer Farah Khan. Titled “Would You Let Your Child…?”, the campaign seeks to spark a cultural conversation around the common yet overlooked parenting practice of using adult skincare products on children.The campaign film uses provocative, relatable scenarios to question parental choices. It opens with questions that instinctively invit

Mumbai: Colgate-Palmolive (India) Limited has appointed cricket legend Rahul Dravid as the brand ambassador for Colgate Total, marking a strategic shift in the oral care narrative—from basic hygiene to a performance-driven ritual linked to athletic excellence.With this partnership, the company aims to position oral health as a critical yet often overlooked factor influencing peak performance. Scientific research suggests that the mouth serves as a gateway to the body, with oral germs potential

Mumbai: Kuku unveiled India’s first slate of AI-generated microdramas at the India AI Impact Summit 2026, marking its formal entry into large-scale AI-powered microdrama production. The launch took place at the WAVES Creators Corner during the summit.The newly introduced slate spans mytho-inspired storytelling, futuristic fiction and superhero narratives rooted in Indian themes while designed for global audiences. The move reflects Kuku’s strategy of combining culturally resonant storytellin

Mumbai: Zee Telugu, the premier destination for Telugu entertainment, continues to enthral audiences with its innovative and high-octane programming. Following the blockbuster launch of its highly anticipated dance reality show Aata, the channel is poised to elevate the excitement with fresh twists, star-studded appearances, and intense performances in the ongoing season. Aata, a thrilling celebration of raw dance talent, strategy, and mentorship, airs every Saturday and Sunday at 9 PM only on Z

Mumbai: Zee TV, the flagship Hindi General Entertainment Channel (GEC) from Zee Entertainment Enterprises Ltd., has emerged as India’s fastest growing channel in terms of absolute GRP growth (BARC; 15+; India Urban; Jan’25 vs Jan’26; excluding channels that joined DD FreeDish in the second period), outperforming competition across genres.The channel’s refreshed content strategy over the past few months has delivered sustained momentum, enabling it to secure leadership in core primetime f

Mumbai: Jubliexx, a new-age digital entertainment venture, has announced plans to introduce Jubliexx OTT, a dedicated video streaming platform offering a curated library of web series, movies and exclusive content across multiple genres and languages. The platform aims to deliver a seamless and personalised viewing experience powered by high-quality streaming infrastructure and intelligent content discovery.Jubliexx OTT is positioned to cater to the growing demand for premium, on-demand entertai

Mumbai: The Hindu, in partnership with WorkL, has received an overwhelming response to the inaugural The Hindu Best Places to Work Awards, with organisations from finance, technology, travel and other key sectors across India participating as entries near closure.The awards seek to recognise organisations that demonstrate excellence in employee engagement, wellbeing and workplace culture—areas that are increasingly central to attracting and retaining talent in a competitive business environmen

Mumbai: Aurelia, a women’s ethnic wear brand from the house of Aditya Birla Fashion and Retail Limited, has launched its Spring Summer ’26 collection under the vibrant #HameshaTrending campaign, featuring Bollywood actor Ananya Panday. The campaign reinforces Aurelia’s positioning as a go-to destination for trend-forward Indian wear.Long recognised for catering to young, fashion-conscious women who seek contemporary styles rooted in Indian aesthetics, Aurelia sharpens its brand promise wit

Kolkata: DOMS Industries Limited strengthened its engagement with India’s rapidly evolving creative culture and art through a high energy showcase at Anime India Kolkata 2026, held on 14th and 15th February at Biswa Bangla Mela Prangan.Set against a vibrant backdrop of cosplay, fandom, and artistic expression, the event brought together a diverse audience of creators, enthusiasts, and families. The atmosphere was charged with individuality and imagination offering DOMS an ideal platform to con

Mumbai: United Breweries Limited (UBL), part of the HEINEKEN Company, has been granted trademark registration for the iconic Kingfisher jingle “Oo La La La Le O”, formally recognising the sonic identity that has been closely associated with the brand for nearly three decades.With this development, UBL becomes the first company in India’s alcoholic beverages category to secure a registered sonic trademark. It is also the only manufacturer of packaged drinking water in the country to hold su

New Delhi: Artificial intelligence can help India overcome long-standing structural constraints and emerge as the world’s leading creative economy, Uday Shankar, Vice-Chairman of JioStar, said in his keynote address at the India AI Impact Summit 2026.Reflecting on the rapid evolution of the country’s media sector, Shankar said India has grown from a few-billion-dollar industry into the world’s fifth-largest media market with more than 900 channels, over 210 million TV households and 800 mi

New Delhi: In a major editorial coup, India Today TV has secured an exclusive interview with Luiz Incio Lula da Silva, President of Brazil, during his ongoing state visit to India. The interview, conducted by senior anchors Geeta Mohan and Marya Shakil, will air tonight at 8 pm and 10 pm, and is expected to offer key insights into Brazil’s economic priorities and its expanding engagement with India.The exclusive interaction comes at a strategically significant moment, as President Lula underta

Mumbai: Annu Gupta has joined Haldiram Snacks Food Pvt. Ltd as CEO - International Business. Gupta joins Haldiram’s after a 13-year stint at Britannia Industries, where he most recently served as CEO – International Business.In his new role, Gupta will lead Haldiram’s international operations across global markets, driving growth, profitability and brand expansion. Over the course of his career, he has built a strong track record of transforming businesses in the Middle East, Africa and ot

Mumbai: Vinod Intelligent Cookware hosted its first influencer-led experiential showcase, “Cook with the Pro: SAS PRO Powered by Hexashield™,” at EVE, Worli on 18 February 2026, bringing together over 70 creators including influencers, chefs, nutritionists and lifestyle experts.Designed as a content-first amplification initiative, the two-hour engagement focused on immersive product storytelling to strengthen premium positioning in the performance cookware segment. The initiative generated

New Delhi: The Indian Institute of Creative Technologies (IICT), established in July last year by the Information & Broadcasting Ministry in association with FICCI and CII and supported by the Government of Maharashtra, unveiled its national roadmap to strengthen India’s next-generation creator economy at the AI Impact Summit in Delhi this week.Positioned as a flagship industry-academia initiative, IICT announced plans to establish Content Creator Labs across 15,000 schools and 500 colleges na

Mumbai: Reebok has announced Olympic shooter Manu Bhaker as its brand ambassador in India, aligning the brand’s training-first philosophy with one of the country’s most accomplished young athletes.The partnership brings together Reebok’s renewed focus on high-performance sport and training with Bhaker’s disciplined, process-driven approach to excellence. At 24, Manu Bhaker has emerged as a symbol of resilience and mental strength in Indian sport. At the 2024 Paris Olympics, she won two b

Mumbai: WPP Media has released its Advertising Intelligence Framework, positioning Data Assets, AI/Tech, Distribution, Commerce/Transaction and Content/Media as the five core capability categories that will determine which companies emerge as primary sources of intelligence for businesses and consumers by 2030. The framework is designed as a guide for evaluating the capabilities of global “intelligence providers” as advertising partners, based on the evolving needs of global advertisers.Appl

Mumbai: JioStar, the official digital and broadcast partner of the ICC Men’s T20 World Cup 2026, announced that the India vs Pakistan clash on JioHotstar has set new benchmarks for digital reach and engagement.The high-voltage encounter recorded a digital reach of 163 million, marking the highest match reach for any ICC T20 event and surpassing the viewership of the ICC Men’s T20 World Cup 2024 Final between India and South Africa. The match also registered a 56% growth in reach over the Ind

Mumbai: Birla Precision Technologies Limited (BPTL), a long-standing player in precision engineering and manufacturing, has announced a new brand identity and evolved vision as part of its strategic shift towards becoming a more technology-driven, diversified and future-ready organisation.The rebranding underscores the company’s renewed focus on trust, innovation and expansion into high-growth industries, while continuing its legacy in advanced manufacturing and precision engineering. As part

Mumbai: The national broadcaster DD News has marked a major digital milestone as its prime-time show Decode with Sudhir Chaudhary completed 200 episodes on February 19, 2026, emerging as a key growth engine for the channel’s YouTube presence.Launched on May 15, 2025, the show has garnered approximately 512 million views on YouTube as of February 18, 2026, contributing 74.1% of DD News’ total views during the period. In the same timeframe, the channel added 1.6 million new subscribers, with D

MUMBAI: MakeMyTrip, an online travel company, today announced that it will collaborate with OpenAI to deepen AI-led travel discovery and capture high-intent travel queries.As part of this collaboration, MakeMyTrip uses OpenAI’s APIs to power new AI features in its app, enabling travellers to seamlessly move from conversational inspiration to booking within the MakeMyTrip’s Myra interface. This integration positions MakeMyTrip at the centre of AI-driven travel planning journeys.The collaborat

Mumbai: Britannia Industries has announced the launch of a special edition Marvel-themed range under its popular Jim Jam portfolio, bringing iconic Super Hero imagery to its packaging and campaign storytelling.The limited-edition packs, launched across Britannia Jim Jam and Britannia Jim Jam Pops, feature fan-favourite Marvel Super Heroes including Captain America, Thor, Iron Man, Deadpool and Wolverine. The pack designs incorporate signature visual elements such as Captain America’s shield, T

New Delhi: Public broadcaster Prasar Bharati has pushed back the deadline for linear satellite television channels to apply for distribution on its OTT platform, WAVES, giving broadcasters time until March 31, 2026 (5 pm) to submit applications.The extension, announced on February 19, refers to the original November 17, 2025 invitation that sought applications from permitted and licensed satellite TV channels for onboarding onto the state-run streaming service. Prasar Bharati clarified that all

MUMBAI: NODWIN Gaming today announced the strategic sale of its entire stake in the Evolution Championship Series (EVO). It is a fighting game tournament, to RTS, its long-standing partner in the global esports ecosystem. The decision follows a long-term growth roadmap for EVO that calls for significant investment to scale the platform globally. NODWIN Gaming will continue supporting EVO’s expansion across emerging markets as a long term partner through its regional expertise, operational stre

Mumbai: Komerz Ltd., a global commercial growth company operating across marketing, commerce and distribution, has acquired marketing measurement and attribution firm Pathformance in a deal that values the combined entity at $330 million.The transaction brings together Komerz’s end-to-end commerce and market-entry capabilities with Pathformance’s measurement and attribution technology, positioning the merged company as a unified “commercial growth operating system” for brands navigating

Delhi: StudioBackdrops has announced the relaunch of Twistflex, positioned as India’s first portable studio setup, aimed at empowering content creators with access to studio-grade equipment at an introductory price starting at INR 2,900.Originally launched in 2017, the Twistflex range has now been upgraded with contemporary materials and refreshed designs to align with evolving visual trends and the expanding creator economy—particularly across Tier 2 and Tier 3 cities in India. The new coll

There is one word that people in any position within an enterprise would not like to hear: 'crisis'. People who are even distantly connected to the crisis communications would understand the insanity of this word. The sheer pressure of this word is enough to assassinate any possibility of sleep or rest, especially in this digital age.One leaked video, one irate customer's ranting viral video, or a disgruntled employee going online can trigger an urgent online meeting with the entire leadership t

Bengaluru: Beyond Appliances has launched a new ad campaign titled “Engineered to Delight”, aiming to redefine how kitchen chimneys are perceived in India. The campaign introduces the brand’s Plug ‘N’ Play Chimney, positioned as India’s first-of-its-kind solution designed to eliminate installation complexity and structural disruption in modern kitchens.Traditionally, chimney adoption in India has been hindered by invasive installation requirements, including ducting, core cutting and

Mumbai: In a sweeping strategic reset following its merger with Interpublic Group, Omnicom Group has announced plans to divest approximately $2.5 billion in revenue from what it termed “non-strategic” and underperforming businesses, while also trimming stakes in an additional $700 million worth of assets.The move comes as the advertising giant sharpens its focus on core operations and accelerates integration efforts after formally closing the IPG merger on November 26, 2025. Portfolio Simpli

Mumbai: Media distribution veteran and former IndiaCast CEO Anuj Gandhi has joined Reliance Jio as Chief Business Officer – Digital Entertainment, strengthening the telecom major’s push to build an integrated, content-first connected-TV ecosystem in India.Gandhi announced the move in a LinkedIn post, stating that his mandate at Jio Platforms includes leading the company’s digital entertainment services spanning JioTV, JioTV+ and Jio TeleOS strategy. His remit covers platform growth, operat

PRandit is a public relations and communications firm built on the belief that powerful, purposeful storytelling can transform businesses. We partner with startups, high-growth companies, and established brands to design PR strategies that drive media visibility, industry authority, and long-term brand recall. By operating at the intersection of strategy, creativity, and data, we help brands cut through cluttered markets and build credibility with the right audiences.It is backed by IIM Bangalor