MUMBAI: Every woman faces her own set of challenges, whether in her profession or in the everyday chaos of life. In the latest ‘Wear Your Charm’ campaign, boAt, India’s number 1 audio and wearable brand, and GIVA, leading D2C fine jewellery brand come together to celebrate women who continue to show up with confidence and individuality, with Chrome Ivory as a companion that reflects the charm they carry with them.Staying synonymous with boAt and GIVA’s philosophy of authenticity, the Wea

Mumbai: Lakmē has unveiled its latest campaign ‘I Earned It’ to introduce the Lakmē 9to5 Hya Beach Edit, the brand’s first SPF-infused makeup range, celebrating the spirit and confidence of the modern Indian woman. The campaign features brand ambassador Aneet Padda in a sun-soaked narrative that highlights effortless summer beauty and self-confidence.With the new campaign, Lakmē builds on the legacy of its 9to5 portfolio, which has long celebrated the ambition and independence of the wo

MUMBAI: Konami Digital Entertainment (KONAMI) today announced the launch of a campaign for eFootball in India. Commemorating this special campaign, eFootball brings together cricketers Rinku Singh and Varun Chakravarthy, Malayalam stars Naslen Gafoor and Chandu Salim Kumar alongside football icons like Sahal Abdul Samad and Shubhasish Bose to produce exciting content for social media. Launching alongside the campaign, eFootball fans can gain a Lionel Messi card from 12 March – 2 April.With a p

Mumbai: Raj Cooling Systems Pvt. Ltd. has announced the launch of AGREYAS, a new consumer appliances brand, marking its entry into India’s rapidly expanding home appliances market.With the new brand, the company aims to tap into the Indian consumer appliances sector valued at over ₹1.5 lakh crore, while diversifying beyond its traditional cooling solutions portfolio across residential, commercial and industrial applications.As part of its national expansion strategy, the company has appointe

Mumbai: Netflix has announced the launch of Eyeline Studios in Hyderabad, marking a significant long-term investment in India’s Animation, Visual Effects, Gaming, and Comics (AVGC) ecosystem and expanding the company’s global production innovation infrastructure.The launch event was led by Jeff Shapiro alongside Anumula Revanth Reddy, Sanjay Jaju, and actor-producer Rana Daggubati.The new facility spans 32,000 square feet and is equipped with state-of-the-art technology for advanced visual e

Thiruvananthapuram: Kerala’s leading media conglomerate, Mathrubhumi, has partnered with NDTV as the print partner for the day-long event “NDTV Power Play” being held in the capital city today. The event will bring together senior political leaders, policymakers, and analysts from across the political spectrum.Representing Mathrubhumi, K. A. Jhonny, Senior News Editor, Mathrubhumi Online, will moderate the stage alongside T. M. Veeraghav, Executive Editor, NDTV. They will moderate the sess

Mumbai: F1 ACADEMY and SEPHORA have announced a new global partnership ahead of the 2026 racing season, naming the beauty retailer as an Official Partner and Official Beauty Retail Partner of the all-female racing series.The collaboration reflects a shared ambition between the two organisations to elevate and support female talent on the global stage, while encouraging young women to pursue their ambitions and express their individuality with confidence.With operations across 35 global markets a

Mumbai: YES BANK has announced that Vinay Muralidhar Tonse has joined as its Managing Director & Chief Executive Officer-Designate, following approval from the Reserve Bank of India. Tonse has been appointed for a three-year term and will assume the role of MD & CEO from April 6, 2026, succeeding the incumbent Prashant Kumar.A seasoned banker with over three and a half decades of experience, Tonse has held leadership roles across treasury, retail banking, corporate banking, international operati

Mumbai: Compass Communications has been appointed as the official communications partner for Guwahati-based non-profit Foundation for Culture, Arts and Literature (FOCAL).Marking the beginning of the partnership, Compass Communications supported the promotion of the Dibrugarh University International Literature Festival (DUILF), organised by FOCAL in collaboration with Dibrugarh University. The festival recently concluded its third edition and has steadily emerged as a platform connecting global

Mumbai: Equirus has appointed Snigdha Sharma as Director in its Investment Banking vertical, reinforcing the firm’s strategic focus on the Banking, Financial Services and Insurance (BFSI) sector, which has seen strong momentum in fundraising and merger and acquisition activity.Snigdha brings more than 17 years of experience across investment banking, equity research and investment management, with a particular focus on the BFSI segment. Her experience includes working on IPO listings, equity f

Mumbai: Amazon MX Player has announced its most expansive content slate yet, unveiling 150+ new and returning shows for 2026 as the platform doubles down on its strategy of delivering premium entertainment free to audiences across India.The new slate spans multiple genres and formats, including drama, action, thrillers, youth-focused series, unscripted formats and micro-dramas. The announcement reinforces Amazon MX Player’s mission to democratise premium storytelling by making diverse content

Mumbai: Zee Music Company has expanded its artist roster with the signing of iconic composer, singer and pianist Adnan Sami for exclusive non-film music releases. Strengthening its push into artist-led music, the label has also onboarded contemporary pop artist and producer QARAN.Launched in 2014, Zee Music Company has grown into one of India’s leading music labels and publishers, with a catalogue that spans Bollywood soundtracks and a growing portfolio of non-film music.As part of the expansi

Mumbai: slice has appointed Sreedevi Pillai, former Chief General Manager – Risk Management at State Bank of India (SBI), as an Independent Director (Non-Executive) to its Bank Board.Pillai brings 36 years of banking leadership experience, most of it at SBI, where she oversaw Operational Risk Management, Fraud Prevention and Monitoring, and Enterprise & Group Risk Management across the bank and its group entities. During her tenure, she led the development of fraud detection frameworks that pl

Mumbai: L’Atelier 1664 has announced a creative association with leading Indian design house Abraham & Thakore, bringing together modern French lifestyle sensibilities and contemporary Indian design.The collaboration aims to create a series of curated experiences spanning fashion, design and culture, celebrating craftsmanship, creativity and modern expressions of style. Through this partnership, the two brands plan to connect Parisian elegance with Indian design thinking through immersive cult

Chennai: Advertising Club Madras has announced the appointment of leading industry professionals as jury chairs for additional categories of the 44th edition of the MADDYS Awards, its flagship annual awards celebrating excellence in advertising.The club revealed that Agnello Dias, Co-founder of Spinach Experience Design, will chair the Film & Audio Craft MADDYS jury. Preeti Vyas, Founder, Chairwoman and Chief Creative Officer of Vyas Giannetti Creative, will serve as jury chair for the Design &

Mumbai: The Government of Andhra Pradesh is exploring the development of an AI-powered cultural tourism ecosystem in collaboration with Eros Innovation, aligning with the state’s broader vision to position itself as a global hub for advanced technologies.The initiative follows the technology-driven development vision outlined by N. Chandrababu Naidu, Hon’ble Chief Minister of Andhra Pradesh, to strengthen the state’s leadership in emerging sectors including artificial intelligence.As part

Mumbai: At a time when viral reels and social media advice increasingly shape lifestyle choices, there is a growing need for a ‘credible, one-stop destination’ that offers verified information on health-related issues. To address this growing need, CNN-News18, India’s most-watched English news channel, is launching a new weekend show, News18 Health Matters, starting 14th March 2026. The show will serve as a trusted platform for viewers seeking evidence-based discussions and reliable guidan

Mumbai: Teambackstage has announced the appointment of Honey K Bhargava as Chief Marketing Officer (CMO) in a consulting capacity, as the company looks to strengthen its strategic marketing initiatives and expand its brand presence.A seasoned PR and marketing professional, Bhargava will lead Teambackstage’s marketing strategy, brand positioning and market expansion initiatives while continuing to lead her award-winning public relations firm, HKBPR.The collaboration brings together Bhargava’s

PNG Jewellers, a jewellery house with a legacy dating back to 1832, announced earlier this year Bollywood icon Ranbir Kapoor as its new brand ambassador. With his blend of heritage, credibility and contemporary appeal, Kapoor marks a new chapter in PNG Jewellers’ journey as the brand strengthens its national presence.Founded in Maharashtra and now expanding confidently across India and beyond, PNG Jewellers is steered by Dr. Saurabh Gadgil with a clear, forward-looking vision. The association

Gurugram: Media Mantra Group, a global PR and integrated communications agency, has announced the appointment of Saahil Anant as Senior Director to lead its Automotive and Technology communications practice. The appointment reinforces the firm's strategic vision to strengthen its sector expertise while supporting brands that seek clear and credible communication in a highly competitive market.With over 16 years of experience across journalism, corporate communications, and public relations, Anan

Mumbai: Gupshup has announced the appointment of Ravi Dugar as its Chief Financial Officer (CFO), as the company prepares for its next phase of growth. With nearly two decades of financial leadership experience across high-growth businesses and global enterprises, Dugar will lead the company’s financial strategy as Gupshup continues to scale its conversational AI platform and strengthen its leadership in the category.His appointment comes at a time when Gupshup is focusing on expanding enterpr

New Delhi: The Ministry of Information and Broadcasting (MIB) has directed messaging platform Telegram to remove or disable access to more than 3,100 channels accused of distributing pirated content, invoking provisions under the Information Technology Act, 2000 and the Copyright Act, 1957.In a notification issued on March 11, the ministry asked the platform to take down 3,142 channels within three hours of receiving the notice, while ensuring that the removal process does not “vitiate the evi

Mumbai: NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, has announced the appointment of Sonal Varma as Global Director – Live Events, strengthening the company’s leadership as it continues to expand its global portfolio of immersive gaming, esports, and pop culture experiences. With over a decade and a half of experience building some of India’s most beloved fan communities and large-scale live properties such as Comic Con India, Geekly, Indian Cosplay Champio

On the occasion of International Women's Day Medianews4u.com caught up with Dishi Somani Founder Dishis Designer Jewelry Dishis Designer Jewelry is a brand synonymous with its creator Dishi Somani a Delhi based jewelry designer.Since its launch, Dishis Designer Jewelry has grown exponentially. During this period, thousands of satisfied customers are wearing more than 5-thousand designs by DISHIS DESIGNER JEWELRY. In recent years, it has also diversified by selling fashion and silver jewelry in a

Mumbai: India closed the shortlist phase of Spikes Asia 2026 with a total of 91 shortlists, after securing three additional nominations on the fourth and final day of announcements.On Day 4, Leo emerged as the only Indian agency to feature on the shortlist, earning three nominations across two categories. The agency secured two shortlists in the Glass: The Award for Change Spikes for Whisper’s ‘Project Early Period’ campaign, in the Initiative and Product/Service sub-categories. The same c

Mumbai:The Central government is examining additional measures to strengthen online safety, particularly for children and women, while also addressing the growing issue of misleading advertisements on digital platforms, Union Minister for Electronics and IT Ashwini Vaishnaw informed the Lok Sabha on Wednesday.Responding to a question in Parliament, Vaishnaw said protecting users in the rapidly expanding digital ecosystem remains a key priority for the government. He highlighted that the increasi

Everyone wants the billboard. No one wants the barcode.In most marketing meetings, there’s a moment when the lights dim, the deck comes up, the room leans forward: someone clicks to the “big idea” slide. A 30 second film. A shiny digital concept. A line that will apparently “change the conversation”. Heads nod. Budgets get ring fenced. Awards are imagined.Meanwhile, in a corner of that same room, a lonely keynote page waits its turn: “Packaging routes”, “POS options”, “Music

ABND is a Mumbai-based brand consulting firm that's helping companies unlock growth through meaningful brand strategy, identity systems, and experience design.On the occasion of International Women’s Day Medianews4u.com caught up with Maghan Varkey, Strategy Director, ABND. She is an influential leader in the branding world. Q. Are many brands targeting women coming across as boring, inconsistent, or simply not compatible? If so, how can a sharp visual identity, clear positioning, and a tone o

Mumbai: As the ICC Men's T20 World Cup 2026 concluded with the final between India national cricket team and New Zealand national cricket team, digital fan engagement on the CREX platform witnessed a significant surge. The growth highlights the increasing reliance of cricket fans on digital platforms for real-time insights, statistics and match analysis during high-stakes global events.According to data shared by CREX, the platform recorded a 15% increase in visitors during the 2026 final compar

Mumbai: Brand Concepts Limited (BCL), the official licensee for Tommy Hilfiger Travel Gear in India, has announced its association with Lucknow Super Giants as the Official Travel Accessories Partner for the Indian Premier League 2026.As part of the partnership, Tommy Hilfiger Travel Gear will equip the team with a curated range of backpacks and Las Vegas luggage designed to support the squad’s demanding travel schedule during the tournament. The collaboration reflects the brand’s focus on c

Mumbai: HDFC ERGO General Insurance has announced the elevation of Parthanil Ghosh as Managing Director and Chief Executive Officer. The decision was approved by the company’s Board of Directors and will come into effect from April 16, 2026, subject to approvals from the Insurance Regulatory and Development Authority of India and other regulatory requirements. Ghosh will succeed Anuj Tyagi.A seasoned leader with more than three decades of experience in financial services and insurance, Ghosh b

Mumbai: IAB Tech Lab has announced the release of the Content Monetization Protocol (CoMP) Specification v1.0 for public comment, introducing a standardized framework designed to ensure that AI systems establish commercial agreements with publishers before crawling or using their content.The framework aims to create a structured mechanism for communication between content owners, marketplaces and AI systems, enabling them to define permissions and commercial terms prior to content access. The Co

Mumbai: Parle Products has launched a special Ugadi campaign for its iconic biscuit brand Parle-G, unveiling a heartwarming film inspired by the traditional Ugadi ritual of Bevu Bella. The campaign highlights the philosophy that life is a blend of sweet and bitter experiences and reinforces the belief that true happiness lies in sharing joy with others.Rooted in the cultural significance of Ugadi, the film draws from the symbolic Bevu Bella mixture—combining neem (bitter) and jaggery (sweet)�

MUMBAI: Edstead, in partnership with Air India Express and Dentsu Sports & Entertainment, has announced the production of a docu-series tentatively titled The Tribal Voice, featuring actor Adarsh Gourav. The series marks a significant brand collaboration in the Indian content and entertainment space.The series takes him across Northeast India, where he engages with the region's living cultural traditions and indigenous voices. Through music, oral histories, and everyday practices, the series exp

Mumbai: TAM Sports has expanded its monitoring capabilities to track advertising across linear live broadcast as well as live streaming on Connected TV (CTV) and mobile platforms. The move strengthens the organisation’s cross-platform sports sponsorship analytics framework as viewership continues to shift across multiple screens and digital environments.The expanded monitoring capability aims to provide advertisers, rights holders and agencies with deeper insights into brand visibility across

Mumbai: Raghuvendra Singh Parihar has joined Madison World as Deputy General Manager. Prior to this appointment, Parihar served as Business Director at Wavemaker.Announcing the development on LinkedIn, Parihar shared his enthusiasm about the new role and expressed gratitude to the leadership team at Madison World.“I am happy to share that I'm starting a new position as Deputy General Manager at Madison World. I am extremely grateful to Mimi S Deb and Vivek Das for investing their trust on my c

Mumbai: Canon India has unveiled its latest campaign, ‘EveryDay’, reinforcing the message that workplace inclusion and gender equality must be practiced consistently rather than celebrated on a single day.Launched around International Women’s Day, the campaign highlights how everyday workplace interactions—from open conversations to equal opportunities for leadership—can shape a culture of inclusion and empowerment.According to the company, the initiative underscores its belief that re

Mumbai: Apparel Group has announced the onboarding of Nike Littles and Jordan into its portfolio in India, marking a significant step in expanding its youth-focused retail offerings.The move brings two globally recognised sports and lifestyle brands into Apparel Group’s retail network, reinforcing the company’s strategy to strengthen its presence in the children’s and youth retail segment. The partnership will see a phased omnichannel rollout across the country, combining the group’s phy

Mumbai: Greenlands Global Private Limited has been appointed as the Managing Partner for an upcoming mixed-use development by Big FM Realty, the real estate arm of Big FM under Reliance Broadcast Network Limited. The project is expected to generate revenue of around ₹1,200 crore.The collaboration aims to combine Big FM Realty’s brand equity and financial backing with Greenlands Global’s expertise in real estate strategy, brand development, sales management and integrated development soluti

New Delhi: PeopleStrong has announced the appointment of Adishri Charla as Senior Vice President – Marketing. In her new role, Charla will lead the company’s global brand and overall marketing strategy, while focusing on accelerating growth and customer engagement as PeopleStrong expands across India, Asia, the Middle East and other emerging markets.Charla brings nearly two decades of B2B marketing experience across startups and large global enterprises. She joins PeopleStrong from UiPath, w

Chennai: Veranda RACE, a Veranda Learning Solutions enterprise, has launched a new Women’s Day campaign introducing the “Thalaivi Batch”, a dedicated learning programme aimed at homemakers and women aspiring to prepare for Tamil Nadu Public Service Commission examinations (TNPSC) while managing family responsibilities.Conceptualised and executed by Madarth, the campaign is anchored by a 45-second television commercial that follows the journey of a young homemaker balancing her household ro

Mumbai: Isuzu Motors India has announced a key change in its top management with the appointment of Takeshi Hirano as Deputy Managing Director. Hirano succeeds Toru Kishimoto, who will take on a new assignment at the parent company in Japan.Isuzu Motors India is a subsidiary of Isuzu Motors Limited. Prior to this appointment, Hirano was associated with the Isuzu Business Division at Mitsubishi Corporation in Japan.Hirano brings over two decades of experience in distribution and marketing across

New Delhi: Aviva India has announced the appointment of Harshit Agrawal as its Head of Marketing. The move comes as the company continues to strengthen its brand positioning and deepen customer engagement in India’s competitive life insurance sector.Agrawal brings over 16 years of experience across marketing, brand strategy, and digital transformation within the financial services and advertising industries. Prior to joining Aviva India, he held key leadership roles at Clix Capital and Muthoot

Mumbai: Big Bowl, a bowl-format QSR brands from Lenexis Foodworks, has appointed Lyxel&Flamingo as its social and media partner. The move marks a key milestone in the brand’s next growth phase as it scales beyond the ₹100 crore annual recurring revenue (ARR) milestone achieved in 2025 and aims to cross ₹150 crore ARR in its fifth year of operations.With over 250 kitchens across more than 50 cities, Big Bowl has rapidly established itself as one of the largest brands in India’s organised

Mumbai: Tawana Burnett, Head of Top Accounts & Agencies, APAC at Meta, has been appointed Jury Chair for the Social Content and Influencer Marketing category at the Abby Awards 2026 Powered by The One Club | The One Show.With over 25 years of experience in marketing and advertising, Burnett has worked with some of the world’s most influential brands and agencies across the US, EMEA, LATAM, and most recently APAC. At Meta, she leads a team that advises CMOs, business leaders, and agency partner

Mumbai: S4Capital’s Monks has appointed Bharti Agrawal as Chief Financial Officer (CFO), APAC – Marketing Services, strengthening its regional leadership team as the company continues to expand its presence across Asia-Pacific.Based in Singapore, Agrawal will report to Jordi Covas, Global CFO, Marketing Services, and will be responsible for overseeing financial strategy, governance and operational management for the region. In her new role, she will work closely with regional leadership to s

Mumbai: India has taken its overall shortlist count at Spikes Asia 2026 to 89, following the announcement of additional finalists across several categories on March 11.On Day 3, India secured 11 new shortlists across Creative B2B, Creative Data, Creative Effectiveness, Digital Craft, Entertainment, and Industry Craft Spikes. Among agencies, Leo led the tally with six shortlists, while Dentsu Creative, 22Feet Tribal Worldwide, Juice, Lowe Lintas, and Fundamental secured one shortlist each.The lat

Gurugram: Landmark Group has announced the appointment of Atul Yadav as Vice President – Sales & Strategy. The move reflects the company’s focus on strengthening customer engagement, accelerating market expansion, and driving sustained business growth.Yadav joins the company with extensive experience in the real estate sector, having previously worked with leading developers such as Ansal API, Spaze Group, M3M India, Pyramid Infratech, and Omaxe Limited. Over the years, he has built and expa

New Delhi: Spardha Pandey has joined Hero FinCorp as Lead – PR & Communications. In her new role, Pandey will spearhead the company’s external communications strategy, strengthen strategic media engagement and help shape the brand’s narrative within India’s financial services ecosystem.Prior to joining Hero FinCorp, Pandey led communications at Probo. Over the course of her career, she has also held key communications roles at Meta, HP Inc., Gensol Group and Paytm, where she worked acros

Mumbai: Arvind R P has stepped down from his role as Chief Business Officer (CBO) at McDonald’s India and is currently serving his notice period, bringing to a close a tenure of more than seven years with the quick-service restaurant chain.During his time as CBO, Arvind oversaw the profit and loss responsibilities for the company’s South India operations, playing a key role in managing the business performance across the region.Announcing his departure through a LinkedIn post, Arvind reflect

MUMBAI: Motorola India has launched 'The Signature Surprise,' a campaign film conceptualized and created by Schbang, introducing Motorola Signature, India's first smartphone with Exclusive Signature Club Privileges. The film showcases a new approach to premium smartphones, one that goes beyond hardware to offer meaningful luxury through curated experiences and elevated privileges.Motorola Signature is crafted for new-age visionaries: affluent urban consumers, cultural leaders, creators, entrepre

MUMBAI: Motorola India has launched 'The Signature Surprise,' a campaign film conceptualized and created by Schbang, introducing Motorola Signature, India's first smartphone with Exclusive Signature Club Privileges. The film showcases a new approach to premium smartphones, one that goes beyond hardware to offer meaningful luxury through curated experiences and elevated privileges.Motorola Signature is crafted for new-age visionaries: affluent urban consumers, cultural leaders, creators, entrepre

Creativity has always been shaped by the world around it, yet today that world changes faster than any marketer can anticipate. Digital behaviors shift constantly, platforms evolve overnight, and cultural moments emerge and vanish in hours. A single, uniform campaign can no longer capture attention or deliver meaningful impact.The solution lies in contextual creativity — campaigns that evolve in real time based on audience behavior. Artificial intelligence provides the most effective path to t

Mumbai: 0101.Today, a data-driven conversion specialist focused on helping enterprises drive growth through the integration of data, media, communication and technology, has announced the appointment of Nitika Khanna as Director – Martech.In her new role, Khanna will lead the design of lifecycle-driven Martech architectures that connect customer data, analytics, automation platforms and communication systems into unified engagement ecosystems that improve conversion and retention.At 0101.Today

Francesca Smith is the Founder of Milagro. She is is a foreign national running a premium restaurant brand in India. With over a decade of experience building successful venues, including Milagro and Glory, both recognized globally on The World’s Finest Clubs list, she brings a rare perspective on how a foreign founder positions and communicates a hospitality brand in India while adapting global standards to local consumersMedianews4u.com caught up with Francesca Smith, Founder of Milagro. Q.

Mumbai: Havas has announced the acquisition of independent event production agency Eyesight by Maison BETC, the global luxury-focused network of BETC. The move aims to strengthen Maison BETC’s capabilities in the luxury and premium brand segment by integrating specialized expertise in the design and production of fashion shows and high-profile brand events.Founded in 2002 by Thierry Dreyfus, Eyesight has built a reputation for creating bespoke fashion shows and immersive events for leading glo

This Women’s Day, Senco Gold & Diamonds presented Shape of You, a campaign that celebrates women who define their own identities instead of fitting into expectations. Rooted in the belief that no matter who you are or what you do, you are beautiful, the campaign honors women who embrace their individuality and shape their own journeys with confidence.For generations, women have been told what shape to fit into, in beauty, in roles, in ambition, in behaviour. Shape of You turns that narrative a

On the occasion of International Women’s Day, Medianews4.com shines a spotlight on Pooja Merani, COO Wacoal India, and her role in shaping the future of premium intimatewear for the modern Indian woman.Rooted in Japanese innovation and science-led craftsmanship, Wacoal has long stood for technical precision, comfort, and quality. In India, that philosophy is being strengthened under Pooja’s leadership, with a clear focus on fit education, consumer awareness, and building a comfort-first luxu

Mumbai: The Cannes Lions International Festival of Creativity has announced that it will honour Susan Credle with the Lion of St Mark, the festival’s prestigious lifetime achievement award, recognising her outstanding contribution to the global advertising industry.Credle, currently Interpublic Global Creative Advisor, will receive the honour during the festival scheduled to take place from June 22 to June 26 in Cannes, France. The award celebrates a career spanning more than four decades, whi

New Delhi: The Association of Indian Magazines (AIM) has welcomed the decision of the Supreme Court of India to decline a stay on the Bombay High Court judgment that struck down provisions enabling the government’s proposed Fact Check Unit (FCU) under the amended IT Rules.AIM was among the petitioners that challenged the constitutionality of the Fact Check Unit, arguing that the provision could grant the government excessive authority to determine what constitutes “fake”, “false”, or �