New Delhi: India’s e-commerce sector wrapped up the 2025 Diwali festive season on a robust note, recording a 24% year-on-year (YoY) growth in order volumes and a 23% rise in gross merchandise value (GMV), according to insights from Unicommerce, India’s leading e-commerce enablement SaaS platform.The findings are based on over 150 million transactions processed through Unicommerce’s flagship platform, Uniware, during the 25-day festive period in 2024 and 2025. Tier II and III cities togethe

New Delhi: Story TV, the pioneering microdrama platform by Eloelo Group, has launched its first-ever brand campaign — a high-voltage microdrama film featuring television icons Karanvir Bohra and Urvashi Dholakia, reprising their popular TV villain personas, Viraj Dobriyal and Komolika. Created in partnership with One Hand Clap, the campaign is a landmark moment for India’s emerging microdrama ecosystem.Titled “Yahan aise hi hota hai,” the ad film unfolds in true Story TV fashion — pack

Patna: Independent MP from Purnea Pappu Yadav today lashed out at RJD leader Tejashwi Yadav and at the same time, alleged that tickets were sold to candidates for Rs 10-12 crores. He did not specify the names of candidates or seats.Replying to questions at the daylong India TV Chunav Manch conclave here, Pappu Yadav alleged: “Tickets were sold for Rs 10-12 crores, talks were held for Rs 15-20 crores. Jaanwar acchey hain, yeh neta log biktey hain, bechtey hain” (Animals are better than netas

Mumbai: This Diwali, Pernod Ricard India’s premium Indian single malt, Longitude 77, is reimagining the spirit of festive gifting with a creation that beautifully blends craftsmanship, culture, and emotion.For generations, Diwali has symbolized the joy of relationships and meaningful exchanges. However, in today’s fast-paced world, gifting has often turned transactional — losing its heartfelt essence. Longitude 77 aims to rekindle that sentiment through an innovative limited-edition gift b

Mumbai: Sting, an energy drink brand from PepsiCo India, has launched its latest campaign film featuring actor Lakshya, known for his dynamic screen presence and youthful charisma. The new campaign reinforces the brand’s powerful positioning — “Energy ka bas ek king, Sting.”The film opens with Lakshya in an electrifying table tennis match against an opponent drinking a generic energy drink, while he energizes himself with Sting. As the intensity rises, Lakshya’s unmatched energy shines

Mumbai: In a first-of-its-kind initiative that beautifully blends devotion with social responsibility, Zee News is set to telecast the ‘Sanatan Cricket League’, a unique cricket event that brings together India’s leading spiritual figures on one field for a noble humanitarian cause. Organized by the Sanatan Nyas Foundation, the league seeks to raise awareness and funds for families affected by devastating floods in Himachal Pradesh, Punjab, Uttarakhand and Uttar Pradesh. What makes this in

New Delhi: Catch Spices, one of the popular brands from the Dharampal Satyapal Group (DS Group), a FMCG conglomerate and multi-business corporation, has partnered with ZEE Network as the title partner for its new festive culinary show, “Tyoohar, Khana Aur Kahaniyaan.”The collaboration spans the duration of the show, which airs across &TV, Zee Anmol, Zee Zest, and on Zee5, running between October and November with six weekly episodes. The campaign strategically positions Catch Spices as the p

Chennai: Wild Tamil Nadu, a landmark wildlife documentary produced by Sundram Fasteners Ltd., premiered on 16th October 2025 at PVR Sathyam, Chennai, in the presence of filmmakers, conservationists, and dignitaries.Directed by Kalyan Varma and produced in collaboration with Nature inFocus, with the support of the Tamil Nadu Forest Department, the film captures the stunning ecological richness of Tamil Nadu—one of India’s most biodiverse states. The documentary aims to evoke a sense of pride

Mumbai: Formula 1 has announced a landmark five-year partnership with Apple, making the tech giant the sport’s exclusive U.S. broadcast partner from the 2026 season. The agreement marks a major convergence of technology, entertainment, and sport, uniting two globally admired brands known for innovation and excellence.The announcement follows the massive success of F1 The Movie, the Apple Original Film that premiered in June across cinemas and IMAX venues worldwide. The film, which will make it

New Delhi: Nirmal Kumar Minda, Executive Chairman of Uno Minda Group, has taken over as President of the Associated Chambers of Commerce and Industry of India (ASSOCHAM). He succeeds Sanjay Nayar, Founder and Chairman, Sorin Investment Fund, who has completed his tenure at the Chamber. Amitabh Chaudhry, Managing Director & CEO of Axis Bank, has been appointed as the new Senior Vice-President of ASSOCHAM, subject to approval from the Reserve Bank of India.Minda, a pioneer in the Indian auto compo

Stuttgart: The News9 Global Summit 2025—Germany Edition concluded recently in Stuttgart, Germany, successfully reaffirming the strategic, economic, and cultural partnership between India and Germany.Held under the overarching theme of Democracy | Demography | Development: The India-Germany Connect, the summit brought together policymakers, global business leaders, and innovators to celebrate 25 years of strategic collaboration and chart a roadmap for the next quarter-century of cooperation. Th

MUMBAI: Swa Diamonds, a fine jewellery brand, has welcomed Indian actress Preity G Zinta as its brand ambassador. Swa Diamonds is looking to strengthen its footprint across India and the UAE. Abdul Gafur Anadiyan, MD Swa Diamonds, shared, “In India, jewellery has always been more than just an ornament — it’s a way to express emotions and celebrate life’s most meaningful moments. That’s why at Swa Diamonds, we offer only IGI/GIA-certified natural diamonds of VVS clarity and EF colour—

Hyderabad: AI Planet, a deeptech company specializing in enterprise Generative AI and Agentic AI platforms, has announced a strategic joint venture with InfoDrive Analytics, a Vardaan Global Company renowned for its expertise in large enterprise transformation. The partnership marks a significant step in expanding AI Planet’s global footprint and establishing a cutting-edge AI and digital transformation powerhouse in the United Arab Emirates (UAE).The official signing took place at GITEX Globa

Mumbai: Himalaya BabyCare has unveiled a heartwarming new campaign celebrating its position as a brand ‘loved by babies’*, reaffirming its leadership in India’s baby care category. The campaign, titled “Prescribed by Doctors, Trusted by Moms, and Loved by Babies,” creatively places babies at the heart of the narrative—highlighting the brand’s core pillars of trust, care, and credibility.Built on the foundation of being loved by babies, trusted by mothers, and recommended by doctors

Kolkata: Bharat Soka Gakkai (BSG), an organization dedicated to peace, culture, education, and sustainability, has successfully concluded a week-long Plastic Collection Drive in Kolkata from 7 to 14 October 2025. The initiative, launched at an inaugural event on October 6, brought together community members, environmental leaders, and sustainability advocates to promote responsible waste management and collective environmental action.The launch event was graced by Punam Jaju (Former President &

Mumbai: As Diwali illuminates India with hope and new beginnings, the nation’s financial community prepares for Muhurat Trading—the sacred hour marking the dawn of Samvat 2082, when faith and finance unite and every trade becomes a prayer for prosperity. Upholding this revered tradition, Zee Business, India’s No.1 Business news channel, is set to present an exclusive, grand special show series on Muhurat Trading 2025, celebrating the unique blend of spirituality, market wisdom, and investo

Mumbai: As India’s investors gear up for the most symbolic hour on Dalal Street, ET NOW and ET NOW Swadesh --India’s leading business news channels in English and Hindi respectively-- bring you live and comprehensive coverage of the Muhurat Trading session on Tuesday, October 21 as part of their ongoing Samvat 2082 programming..The Muhurat Trading session is a time-honoured tradition that marks the start of the new Samvat year for the stock markets --and ET NOW and ETNOW Swadesh’s Muhurat

New Delhi: In a powerful step towards driving cancer awareness and early detection, News Tak, in collaboration with AstraZeneca, has launched #Shuruaat, a multi-platform campaign aimed at inspiring timely screening, diagnosis, and treatment through the voices of patients, caregivers, and medical experts.With the core message that “early detection can save lives,” the campaign humanises the conversation around cancer, bringing forward real-life stories of resilience and hope. It emphasises th

Mumbai: DoubleVerify (“DV”), a software platform that verifies media quality, optimizes ad performance, and proves campaign outcomes, today announced the expansion of its post-bid brand suitability measurement coverage across Meta Threads feed. With this launch, global advertisers can now leverage DV’s industry-leading, AI-powered classification technology to gain deeper transparency into the content and context surrounding their ads on Threads.[caption id=attachment_2477568 align=alignlef

Mumbai: The latest TAM Sports Commercial Advertising Report for the Asia Cup 2025 reveals a significant rise in advertising activity across broadcast channels, despite a decline in the number of participating advertisers and brands compared to the 2022 edition. The analysis, based on commercial ad duration during live match breaks, underscores evolving trends in sports sponsorship and ad consumption.According to the report, the Overall Average Ad Volume per channel per match increased by 38%, wi

Mumbai: SBI Mutual Fund has launched a nationwide investor education campaign to promote disciplined, incremental investing through Top-Up Systematic Investment Plans (SIPs). Anchored on the message, “You Cannot Change the Future in the Future. Top-Up Your SIP Now,” the initiative encourages investors to increase their SIP contributions in line with income growth and lifestyle changes, reinforcing the importance of long-term financial planning. D P Singh, DMD & Joint CEO, SBI Mutual Fund, sa

Mumbai: &xplorHD, known for its commitment to UNroutine, UNexpected, and UNformula cinema, will present the World Television Premiere of Shoojit Sircar’s critically acclaimed film, I Want To Talk, on 19th October at 9 PM.Starring Abhishek Bachchan in a “powerful and nuanced performance,” the film follows a man navigating life after throat surgery, grappling with health challenges and the emotional weight of losing his voice. The cinematic journey has won widespread acclaim, including Filmf

Mumbai: Garnier Men, a men’s skincare brand under L’Oral India, has announced the appointment of Abhishek Sharma, India’s No. 1 T20 batsman, as its new brand ambassador. The announcement coincides with the launch of Garnier Men AcnoFight Gentle Cleanser, a breakthrough innovation designed specifically for men with sensitive, acne-prone skin.With the promise of being “Tough on Pimples, Gentle on Skin,” the new cleanser combines dermatological science with a skin-friendly formulation pow

Mumbai: A new automotive report by Gracenote, the content data business unit of Nielsen, highlights how consumer preferences for in-car entertainment are reshaping the automotive landscape. The study reveals that 60% of consumers consider infotainment systems a critical factor when purchasing or leasing a vehicle—signaling a growing demand for high-quality, native in-dash entertainment experiences.The report underscores a significant opportunity for automakers to integrate diverse media and en

Connected TV (CTV) is now the second fastest-growing advertising medium globally. But with this rapid rise comes a major challenge: ad repetition. It’s one of the most talked-about issues in the industry, yet a consistent solution still feels out of reach.The problem mostly occurs at the campaign level. Viewers often see the same ad creative multiple times across different streaming platforms, and sometimes even within the same ad break on a single platform. This goes beyond what’s typically

Mumbai: Looking ahead, consumer caution is likely to persist, with households remaining constrained by stretched budgets — and they don’t see it improving soon. The near future belongs to restraint, not significant revival, according to the FMCG Pulse Q3 2025 Report released by Worldpanel by Numerator. Muted Growth Continues The sluggish performance of FMCG continued, with volume growth at just 3.9% in the year ending July 2025. In comparison, the same period last year saw a stronger 5.4% gr

Mumbai: In a landmark collaboration that unites elite sport with cutting-edge technology, tennis legend Boris Becker has been announced as the brand ambassador for Enso Webworks, the technology arm of the Enso Group. The partnership, facilitated by SPORTFIVE, Becker’s international sports marketing agency, aims to strengthen his digital presence while promoting Enso Webworks’ vision of human-centered innovation.The partnership reflects a shared belief in embracing challenges, adapting to cha

In today’s business climate, disruption is not a phase; it’s the default setting. From AI breakthroughs and shifting consumer values to geopolitical tensions and climate urgency, the forces reshaping industries are relentless and unpredictable. For founders, business owners, and brand custodians, the challenge is no longer just about adapting operations; it’s about shaping perception. And in this landscape, strategic messaging has emerged as one of the most powerful tools for brand leaders

Mumbai: Zee Entertainment Enterprises Limited (‘Z’), a media and entertainment company, has announced a landmark partnership with Baseball United, the first professional baseball league focused on the Middle East and South Asia. The collaboration will bring Baseball United’s Season One professional games live to millions of viewers across India, expanding the country’s sports entertainment portfolio beyond cricket.The coverage will include all 21 matches scheduled in November and Decembe

Mumbai: Revenant XSpark, an esports and gaming organization, has announced the onboarding of Kaashvi Hiranandani, the country’s leading female gaming and lifestyle creator, to its creator lineup.A trailblazer in India’s esports ecosystem, Kaashvi has emerged as one of the most influential voices in the digital entertainment and gaming space. Her dynamic personality, authenticity, and creative storytelling have helped bridge the worlds of competitive gaming, lifestyle content, and relatable v

Mumbai: Los Angeles / Stockholm: In a first-of-its-kind entertainment crossover, Spotify and Netflix have announced a partnership to bring select video podcasts from Spotify Studios and The Ringer to the Netflix platform starting early 2026.The collaboration will debut in the United States, with additional markets to follow, expanding the reach of Spotify’s hit shows across sports, culture, lifestyle, and true crime. The move signals how leading streaming platforms are converging around video

MUMBAI: Tata Soulfull, a brand from Tata Consumer Products which works in the ‘better-for-you’ packaged foods space, has announced the launch of its new campaign ‘Tata ka Rusk – Chai Time with Manoj Bajpayee’. As part of this campaign, consumers can interact with a WhatsApp Bot to generate personalised image and video featuring Manoj Bajpayee, creating their own chai-time moments. The campaign highlights Tata Soulfull’s initiative towards technology adoption to enhance consumer exper

New Delhi: Integral Ad Science, a global media measurement and optimization platform, today announced the expansion of its Total Media Quality (TMQ) suite for Meta, bringing third-party, independent Brand Safety and Suitability Measurement to Threads for the first time.Powered by IAS’s AI-driven Multimedia Technology, which evaluates video, image, audio, and text signals to analyze content at scale, TMQ for Meta enables advertisers to safeguard brand reputation and scale campaigns confidently

Marketing sports infrastructure is unlike marketing any other sector, it’s not about aspirational products but about enabling ecosystems where talent can thrive. In a country where cricket stadiums are familiar but certified tracks, football and hockey fields, safe playgrounds, and multipurpose arenas are often overlooked, the marketing challenges and opportunities are immense.Gallant Sports & Infra is looking to revolutionise India’s sports infrastructure landscape by delivering state-of-th

New Delhi: The Supreme Court on Friday agreed to hear a Public Interest Litigation (PIL) demanding a nationwide prohibition on online gambling and betting platforms allegedly functioning under the pretext of esports and social gaming. A Bench led by Chief Justice B.R. Gavai and Justice K. Vinod Chandran took note of submissions made by advocate Virag Gupta, appearing on behalf of the Centre for Accountability and Systemic Change (CASC), and listed the matter for detailed hearing today. The petit

Mumbai: The ICC Women’s Cricket World Cup India 2025 has started with a bang, smashing viewership records across digital and linear platforms. The first 13 matches have drawn over 60 million viewers, a five-fold increase from the 2022 edition, while total watch-time soared 12 times to 7 billion minutes, highlighting the tournament’s surging popularity.The India vs Pakistan clash on 5 October became the most-watched women’s international cricket match ever, reaching 28.4 million viewers and

MUMBAI: Rayomand J. Patell, a senior creative leader with a three-decade career spanning advertising and technology today announced the launch of Firestarter. This is an integrated brand communication and technology agency in India dedicated to serving the needs of Founders of brands - as well as for decisive CMOs/CEOs.Commenting on the launch and the thought process behind the agency’s unique model of ‘Defining brands ignites revenue’, Rayomand J. Patell, Founder Chairman and CCO of Fires

Mumbai: The Lanka Premier League (LPL) has marked another major milestone ahead of its sixth season, welcoming Indian sports consortium Witness Sports Alliance LLC, led by entrepreneurs Saranyan Palaniswamy and K.C. Shyam Kangayan, as the new owners of the Colombo franchise. The team has been rebranded with a refreshed identity as the Colombo Kaps, symbolizing a new era of cross-border collaboration in South Asian cricket.The development comes as the LPL gears up for what is being described as i

Mumbai: CEOs in India are demonstrating renewed confidence in their organisations’ growth prospects, reflecting strong resilience and strategic clarity, according to the KPMG 2025 India CEO Outlook, which surveyed 125 business leaders across industries and sectors.The report reveals that confidence among Indian CEOs in their own companies’ growth prospects has climbed to 83 percent in 2025, up from 68 percent in 2024 — a significant leap that outpaces global CEO confidence, which rose from

MUMBAI: Films that released in September 2025 grossed Rs. 1,035 Crores at the domestic box office. The cumulative box office for Jan-Sep releases in 2025 stands at ‚9,409 Cr, which is 18% higher than the same period in 2024. 'They Call Him OG' emerged as the top film of the month, grossing Rs. 224 Crores, followed by 'Jolly LLB 3' (Rs. 139 Crores)Marathi film 'Dashavatar' features among the top 10 films of the month. Ormax Media has published 'The India Box Office Report: September 2025'.Septe

Mumbai: Pepper Content has rebranded globally as Pepper, unveiling a bold new identity as an AI-native marketing services company that merges the world’s top 1% freelance creative talent with custom-built AI agents to deliver faster, smarter, and scalable outcomes for modern CMOs.The rebranding reflects Pepper’s evolution into a next-generation alternative to legacy agency networks, complete with a refreshed logo, visual language, and expanded AI-powered services.[caption id=attachment_24774

Mumbai: Edge by Titan has unveiled a compelling new campaign for the Edge Ultraslim — its slimmest watch ever at just 3.3 mm — rooted in the belief that true mastery is never rushed. More than a campaign, it is art in motion, celebrating creation unbound by time.The film, titled Time as Art, follows a master immersed in his craft — every gesture deliberate, every detail shaped with patience. Here, time is no longer a measure of urgency but a quiet companion, reminding us that greatness is

MUMBAI: Uber and AB InBev India today announced the launch of 'Your Night, Our Ride, a joint initiative encouraging people to celebrate responsibly this festive season. Running till 10 November 2025, the campaign will reward those who make responsible mobility choices. This collaboration marks a joint commitment by both companies to make celebrations safer and more convenient, while shaping a culture of moderation and responsibility.The program will run across 100 pubs, bars and restaurants in B

Mumbai: Liqvd Asia has announced the launch of Aikonic, a next-generation studio services business that places artificial intelligence at the heart of content creation. The move marks a strategic leap for the agency as it looks to reshape how brands and creators produce, scale, and personalize storytelling in the AI era.More than just a production facility, Aikonic is envisioned as a creative-technology ecosystem — a space where innovation meets imagination. It aims to seamlessly merge human c

Mumbai: In a refreshing break from traditional financial PSAs, the National Stock Exchange (NSE) and the Securities and Exchange Board of India (SEBI) have joined forces to launch ‘SEBI vs Scam’ — a creative new campaign aimed at combating the growing menace of investment fraud in India.India’s financial literacy campaigns have typically leaned on stern warnings and straightforward, piece-to-camera messaging. But this joint initiative of SEBI and NSE appears to be rewriting the playbook

Patna: This election season, Bihar is not just gearing up for its biggest democratic celebration—it is tuning in to television and radio for the most vibrant and on-ground election coverage ever! In a first-of-its-kind collaboration, Times Network’s flagship news channel, Times Now and Times Now Navbharat have partnered with Times Group’s Radio Mirchi Patna to bring listeners the real pulse of Bihar—straight from two Election Yatras on the ground. From the festive flavour of Thekua to th

Bengaluru: KRAFTON India has introduced a fascinating new update in Battlegrounds Mobile India (BGMI) — a digital stepwell — that goes beyond gameplay to celebrate India’s architectural heritage. More than a visual spectacle, this new feature transforms a cultural icon into an immersive, interactive experience for millions of players.Packed with intricate details such as a dive point and a photo point, the stepwell serves as a striking in-game location. Yet, as KRAFTON India realized, a ty

Mumbai: In a first-of-its-kind innovation for Indian cinema, Flam, the AI infrastructure startup transforming brand engagement, has joined hands with Maddock Films to launch a 3D Mixed-Reality (MR) experience for Thamma, the studio’s upcoming supernatural thriller starring Ayushmann Khurrana and Rashmika Mandanna.The partnership marks a new milestone in entertainment marketing, blending cutting-edge MR technology with cinematic storytelling to create immersive, story-driven experiences. Throug

New Delhi: Bharatiyam Group has partnered with creative agency VOLUME to unveil a transformative new brand identity under the unifying banner, “Forward As One.”Founded in the early 1990s, Bharatiyam Group began as a modest bottling operation and has since evolved into a trusted industrial powerhouse, operating three state-of-the-art plants producing juices, sparkling beverages, and packaged water. Today, Bharatiyam stands as a symbol of self-reliant Indian enterprise — rooted in experience

Mumbai: DB Corp Limited (DBCL), a print media company and publisher of leading newspapers Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar, announced its financial results for the second quarter and half-year ended September 30, 2025, showcasing steady growth across its print, digital, and radio segments.Robust Revenue and Profit GrowthDB Corp reported a 12% year-on-year (YoY) growth in advertising revenue to ₹4,478 million in Q2 FY26, supported by a favorable macro environ

Mumbai: Mia by Tanishq, a fine jewellery brand, unveiled its latest festive collection, ‘Manifest’, celebrating style, self-expression, and the spirit of the season. The exclusive launch event on 14th October at Mirage, Juhu, featured Gen-Z icon and Mia brand ambassador Aneet Padda, along with Ajoy Chawla, CEO, Jewellery Division, Titan Company Ltd., and Shyamala Ramanan, Business Head, Mia by Tanishq.Speaking on the launch, Ajoy Chawla said, “Mia celebrates the Gen-Z woman with wearable l

Mumbai: IndoBevs, an alco-bev company, has elevated Vikas Kumar as Co-founder, a move aimed at strengthening operational efficiency and supporting the company’s ambitious growth plans.In his expanded role, Vikas will oversee the company’s operational strategy, enhance manufacturing capabilities, and optimize supply chains to scale IndoBevs’ domestic and international footprint. Since joining IndoBevs seven years ago, he has driven nearly 40% year-on-year growth, establishing scalable proce

Chennai: Zee Tamil is set to brighten this Diwali with a star-studded and festive entertainment lineup, combining blockbuster premieres, thought-provoking debates, and the grand Zee Tamil Kudumba Viruthugal 2025 awards. Viewers can enjoy a day full of laughter, drama, and celebration starting from 8:30 AM.The celebrations kick off with a special Pattimandram at 8:30 AM, hosted by renowned Tamil orator and writer Suki Sivam. The debate will explore the topic, “Are festivals today more about dev

New Delhi: India’s festive season is seeing a shift from impulsive buying to purposeful consumption, according to a new study by consumer insights platform Smytten Pulse AI. Drawing insights from over 3,000 respondents, the report highlights how Indian shoppers are increasingly guided by authenticity, brand trust, and emotional connection rather than discounts alone.[caption id=attachment_2477379 align=alignleft width=200] Swagat Sarangi [/caption]Commenting on the findings, Swagat Sarangi, Co

Bengaluru: Battlegrounds Mobile India (BGMI), has launched Special Quick Voices featuring celebrated gaming creators — Sayip (Malayalam), Raven (Tamil), and Scout (Hindi) — bringing regional authenticity, humor, and flair into the game.The new addition allows players to use the creators’ signature voices, catchphrases, and in-game expressions, making every match more engaging and culturally connected. By incorporating diverse linguistic and cultural identities, the update celebrates the ri

Mumbai: The Delhi High Court has granted an ex parte ad-interim injunction in favor of JioStar India Pvt. Ltd., restraining six rogue websites from illegally streaming matches of the upcoming ICC Women’s World Cup 2025. The tournament started from September 30 to November 2, 2025, across India and Sri Lanka.The order, issued by Justice Tejas Karia, comes after JioStar approached the court seeking urgent interim relief to protect its exclusive media and broadcast reproduction rights acquired fr

Mumbai: Allianz has announced the appointment of Ritu Arora as Country Head of India, effective immediately. The appointment underscores the Allianz Group’s long-term commitment to India’s rapidly expanding financial and insurance markets.Ritu Arora previously served as CEO & CIO of Allianz Investment Management in Asia Pacific and as India Advisor to the Allianz SE Board. In her new role, she will lead Allianz’s strategic initiatives and growth roadmap in India, strengthening the Group’

New Delhi: Servotech Renewable Power Systems Ltd., has announced the appointment of actor and philanthropist Sonu Sood as its Global Brand Ambassador.Known for his humanitarian work and forward-looking approach, Sonu Sood aligns closely with Servotech’s mission of advancing a greener, self-reliant India through renewable and solar energy innovation. His advocacy for sustainability and social development complements Servotech’s vision of building a cleaner energy ecosystem and driving the nat

Mumbai: Infectious Advertising, one of India’s leading independent creative agencies, has announced the appointment of Smriti Tewari as Business Head.With over 13 years of experience in advertising and marketing, Smriti brings a rich understanding of brand strategy, creative communication, and integrated marketing. Throughout her career, she has worked across diverse sectors including Automobiles, FMCG, Consumer Goods, Home Paints, Fashion, Real Estate, and Financial Services. Her professional

Mumbai: Bloomberg Media has announced a strategic partnership with JioTV, India’s leading OTT platform, to make Bloomberg’s premium global business news and video programming available to digital audiences across the country via JioTV and JioTV+.Through this collaboration, Bloomberg TV+ and Bloomberg Originals programming will now be accessible to Jio’s more than 500 million users, offering direct access to Bloomberg’s global business and financial live news channel and its award-winning

MUMBAI: For the first time in its history, the IPL has faced two consecutive years of ecosystem valuation decline.D and P Advisory has curated ‘Beyond 22 Yards – ‘The Power of Platforms, The Price of Regulation’– an IPL and WPL Valuation Report for the year 2025’ Key Highlights For the first time in its history, the IPL has faced two consecutive years of ecosystem valuation decline—from ₹92,500 crore in 2023 to ₹82,700 crore in 2024, and further down to ₹76,100 crore in 2025.

Mumbai: Appalla Saikiran, Founder & CEO of SCOPE, a Hyderabad-based startup networking platform, has joined Ryyde, a UK-based driver-first ride-hailing platform, as Investor Relations & Strategic Partnerships Advisor.In his new role, Saikiran will lead efforts in fundraising, strategic investor engagement, and partnership development, drawing on his extensive experience in scaling technology ventures and building international investment ecosystems.Commenting on his appointment, Appalla Saikiran

A new era in sports marketing Artificial Intelligence (AI) is no longer a futuristic buzzword. It is reshaping industries today. In sports, AI has influenced performance analysis, ticketing and fan engagement. But the most disruptive shift is emerging in sponsorship and advertising. The traditional model of static billboards and jersey logos is giving way to Virtual Product Placement (VPP), an AI-driven approach that allows brands to integrate seamlessly into sports broadcasts.In September 2025,

In an age where attention is currency, brands are no longer just competing for visibility, they’re competing for relevance. The rise of Artificial Intelligence (AI) in advertising and public relations (PR) is not just reshaping how campaigns are built, but also how they resonate. AI is now enabling brands to craft hyper-personalized messages that don’t just sell, they engage, influence, and convert. From automating audience analysis to tailoring brand stories at scale, AI is bridging the gap

MUMBAI: Technians, a 12-year company in the digital landscape, has officially announced its rebranding from Technians to Nians. This transformation marks a pivotal moment in the company’s journey as it evolves from a digital marketing and software development firm into a full-scale digital transformation partner. The rebranding does not affect the company’s legal name or entity, which remains Technians Softech.The new brand identity, Nians, reflects the company’s commitment to endless inno

Mumbai: Hush Puppies, the global footwear brand exclusively retailed by Bata in India, has launched The Iconic Collection — a refined blend of timeless comfort and contemporary elegance designed for the festive season. The campaign features creator and cultural voice Prakhar Gupta, who personifies the brand’s spirit of authenticity and effortless sophistication.The new range reimagines Hush Puppies’ signature comfort through a modern lens, offering versatile styles that transition seamless

Amarpreet Singh is an independent Brand Consultant and Fractional CMO with over 15 years of experience helping India’s leading brands stay culturally sharp and strategically distinctive.He has led strategy at agencies like Ogilvy, DDB Mudra, and Contract Advertising for brands such as KFC, Taco Bell, Pizza Hut, Sprite, Fanta, Bandhan Bank, Zandu and more. Today, he runs Curious Brands, Strategy x Culture Studio, and acts as a Fractional CMO for Glen Appliances, an Indian technology company.An