New Delhi: Mastercard has announced the launch of its latest campaign, ‘Tap Your Phone, Pay in Style’, aimed at encouraging consumers across India to embrace the convenience and confidence of mobile contactless payments. Designed to highlight how a simple tap can make everyday transactions seamless, the campaign underscores the blend of speed, security, and style that defines Tap & Go technology.The campaign centers on the lifestyle appeal of hassle-free payments, showcasing how mobile conta

Mumbai: AWL Agri Business Ltd. (formerly Adani Wilmar Limited) has announced the 25-year milestone of its flagship brand Fortune, celebrating a journey that mirrors the rapid rise and transformation of India’s FMCG and packaged food industry. Launched in 1999 as an edible oils brand, Fortune has evolved into one of India’s most trusted names in food essentials—today present in one in every three Indian households with a wide portfolio of edible oils, atta, rice, besan, pulses, sugar, ready

Mumbai: Avaada Group, an integrated clean energy conglomerate, has launched its new brand campaign, “Always Clean, Always On”, highlighting the indispensable role of uninterrupted clean power in a rapidly digitalizing, electrified world. The campaign debuted on Kaun Banega Crorepati (KBC), leveraging the show’s massive national viewership to ignite conversation around the future of energy and technology.As global industries transition into the next era powered by Artificial Intelligence (A

Mumbai: MasterChow, a ready-to-cook Asian cuisine brand, has launched a vibrant new campaign featuring celebrity chef Ranveer Brar, reinforcing its mission to make bold Asian flavours effortlessly accessible in every home kitchen. The campaign is led by the fun, flavour-packed message “Not Mangaya, Ghar Pe Banaya”, celebrating the joy of cooking restaurant-style Asian dishes at home—minus the takeout.Available across Reliance Stores, LOTS, Walmart, and leading e-commerce and quick commerce

Mumbai: Leading Content and Technology powerhouse, Zee Entertainment Enterprises Ltd. (‘Z’) has earned global recognition at the coveted League of American Communications Professionals (LACP) Spotlight Awards 2025, for its Annual Report released for the financial year 2024-2025. The report has clinched the Gold award with an outstanding score of 98 out of 100, placing it amongst the top 50 reports across the globe. The Company’s Annual Report also garnered the 9th rank amongst all the Indi

Mumbai: Revenant Esports, an esports organisation, has announced that it has secured the exclusive rights to manage leading IRL (In-Real-Life) creator Vanshaj Singh’s brand deals and collaborations. Under this partnership, Revenant will take full charge of communication, negotiation, and engagement across all of Vanshaj’s brand associations.Known for his high-energy personality, spontaneous humour, and strong connect with Gen Z audiences, Vanshaj Singh has rapidly emerged as one of the count

Mumbai: LoveChild Masaba has launched its new wedding film, “Meri Marzi,” a heartfelt tribute to the modern bride — one who celebrates individuality, emotional honesty, and unapologetic self-expression. Directed by Neena Gupta and featuring Masaba Gupta, the film reimagines bridal beauty through a contemporary, deeply personal lens.Breaking away from traditional portrayals, Meri Marzi explores the emotional tapestry of beauty, friendship, rituals, and identity. It celebrates brides who con

Mumbai: Signature Global has appointed Abhishek Kumar Patel as General Manager – Marketing & Communication, reporting to Jayanta Barua, Head – Marketing Communications. With over 15 years of experience across brand strategy, integrated marketing, and multi-sector communication, Abhishek brings a deep strategic understanding of real estate marketing and consumer engagement.In his previous role as AGM – Marketing at Smartworld Developers, he led the marketing strategy for the luxury high-ris

Mumbai: Mobavenue AI Tech Limited (formerly Lucent Industries Limited), an AI-powered technology platform enabling digital growth for businesses, has announced that its Board of Directors has approved raising approximately ₹100 crore* through a preferential issue of 9,19,117 equity shares. The fundraising plan, approved on November 21, 2025, is subject to shareholder and regulatory approvals.The fresh capital marks a significant milestone in Mobavenue’s long-term strategy and will be deploye

Mumbai: ZEE5 has announced the launch and trailer release of its new supernatural family comedy Gharwali Pedwali, marking a major milestone as the first-ever &TV original to premiere directly on ZEE5. Set in Varanasi, the series blends heartland humour with a fresh paranormal twist and signals the beginning of a renewed, differentiated comedy slate from ZEE5 in partnership with &TV.Gharwali Pedwali follows Jeetu Pandey, whose wedding day takes an unexpected turn when he is compelled to marry a p

Mumbai: Inspira Enterprise, a global cybersecurity, data analytics and artificial intelligence (AI) services provider, has announced the appointment of Swetha Srivastava as Practice Head – Data Analytics and AI, based at its Hyderabad office. In this key leadership role, Swetha will drive the development, expansion and management of Inspira’s data analytics and AI practice, focusing on next-generation technologies and outcome-driven solutions for clients worldwide.Her appointment reflects In

Mumbai: Malabar Gold & Diamonds has unveiled the 15th edition of its iconic Brides of India campaign — a landmark moment for one of India’s most anticipated and culturally significant bridal jewellery properties.For decades, Malabar has championed the deep emotional significance of bridal jewellery in Indian culture. Each piece in its bridal range is thoughtfully curated, crafted and designed to honour the rituals, memories and heritage that shape every bride’s identity on her wedding day.

NEW YORK: Burson, the global communications agency purpose-built to create value for clients through reputation, has announced the appointment of HS Chung as CEO, Asia-Pacific, effective December 1, 2025. Chung, who has been leading Burson’s business in North Asia-Pacific—including China, Hong Kong, Japan, and Korea—will now oversee the agency’s full regional footprint across Australia & New Zealand, India, Indonesia, Malaysia, Singapore, and Thailand. She will continue to be based in Se

Mumbai: The Colosseum has announced the appointment of Abhishek Bhatia as Assistant Vice President – Marketing & Strategy, marking a significant leadership addition as the organisation strengthens its brand, digital, and growth mandates.With over a decade of experience across brand building, category development, marketing transformation, customer engagement, and market expansion, Abhishek brings deep expertise in the home fashion and lifestyle sector and a strong track record of driving measu

Sharjah: The Capri Sports–owned Sharjah Warriorz have unveiled their new season campaign, “Roar As One,” ahead of the International League T20 (ILT20) 2025, which will run from 2 December 2025 to 4 January 26, 2026. The campaign introduces a refreshed team identity shaped by the squad’s multicultural composition and Sharjah’s rich sporting legacy.With players representing 14 nationalities, the Sharjah Warriorz aim to highlight a unified spirit that transcends borders. The campaign film

Mumbai: Prana, one of India’s finest holistic Hyperbaric Oxygen Therapy (HBOT) clinics and the country’s first dedicated HBOT brand, has appointed Spicetree Digital Agency (SDA) as its digital and social media partner. The partnership aims to accelerate Prana’s online presence and build deeper awareness around science-backed, high-performance wellness.Prana, the pioneer of HBOT in India, combines medical innovation with personalised wellness, offering advanced oxygen-based therapies design

Founded by the legendary filmmaker L. V. Prasad, the fourth-generation Prasad Group has shaped Indian and global cinema for over six decades—from preserving timeless classics to powering today’s digital-first storytelling. As the company evolves into a media-tech powerhouse with expertise spanning 8K restoration, HDR grading, Dolby Atmos, digitisation, VFX, and AI-driven workflows, its next chapter is being driven by Abhishek Prasad , Director & CTO and fourth-generation custodian of the Pra

SINGAPORE: Ogury, the global leader in persona-based advertising, has announced the appointment of Nicolas Bidon as its new Chief Executive Officer, effective December 1. In this role, Bidon will spearhead Ogury’s next phase of innovation, driving global operations and advancing the company’s end-to-end, cross-channel advertising platform.A highly respected leader in the adtech ecosystem, Bidon brings more than two decades of international leadership experience across digital media, AI-drive

Mumbai: Warner Music India has entered into a major strategic partnership with Ultra Music, one of India’s most prominent and longstanding music labels, forging an exclusive global distribution agreement that will significantly expand the international reach of Indian music.As part of the alliance, Warner Music India will take over worldwide distribution of Ultra Music’s extensive catalogue of more than 14,000 tracks, comprising iconic Hindi film soundtracks along with a vast collection of r

Mumbai: Be Positive 24 Innovation Design has clinched major international recognition with top wins at two globally renowned creative platforms — the Luum Awards and the Rx Club Awards — for its acclaimed work on Assana, the colorectal wellness brand reshaping its category.The double victory cements the agency’s stature on the global creative stage, proving that its work not only excelled within healthcare but also resonated among the world’s best purpose-led and design-driven campaigns.

Mumbai: The Board of Control for Cricket in India (BCCI) has added another marquee name to its growing roster of commercial partners, signing a multi-crore deal with Asian Paints. The partnership, set for formal announcement on November 25 at 11 AM, comes at a time when the board is already witnessing strong momentum in sponsorship revenues—most notably through its recent ₹579-crore jersey sponsorship agreement with Apollo Tyres. Asian Paints Joins BCCI’s Line-Up of Premium Partners Asian

From e-commerce in the metros to phygital and physical in the rural hinterlands, the consumer is no longer one who wonders What a brand sells? but What a brand stands for?From the swanky iPhone of the world to services that get fulfilled over the click on a smartphone, our era is indeed getting defined by transparency and redefined by judicious and knowledgeable consumers. In fact, once marketing was considered as a matter of leaving consumers spellbound, but today the trend is to weave a long-l

New Delhi: Yatra Online Limited (“Yatra”), India’s largest corporate travel services provider and among the country’s leading online travel platforms, has announced a strategic leadership transition aimed at accelerating its next phase of growth and global expansion.In a significant development, Yatra Co-Founder Dhruv Shringi, who has led the company since its inception as Chief Executive Officer, has been elevated to the role of Executive Chairman. In this capacity, he will focus on lon

STUDDS Accessories, a two-wheeler helmet player earlier this year, launched its new brand film that aimed to bring alive the company’s 50-year journey of resilience, innovation and trust.Shot in Ladakh, the film is produced by Continu Media and conceptualised and executed by Rudraksh Vashist, Co-Founder and Director Continu Media. Produced by. Tanya Dudeja, with creative direction by Mukul Dhamija and Fanush Saini and cinematography by Rahul Chauhan, the piece aims to be a union of credibility

Kochi: The event ‘Piyush Not Out’ was held at SCMS, Kalamassery, to commemorate the legacy of Piyush Pandey, one of Indian advertising’s most influential and celebrated figures. The programme featured heartfelt tributes from leading names in the industry, including Prakash Varma, Founder of Nirvana Films; Rajiv Rao, former National Creative Director, Ogilvy India; Prakash Nair, President, Ogilvy Gurugram; Kiran Antony, former CCO, Ogilvy South and Suresh Eriyat, Founder, Studio Eeksaurus.T

Mumbai: Amagi Media Labs Limited, a Bengaluru-based software-as-a-service (SaaS) company enabling media organisations to deliver cloud-native video and streaming services across connected devices, has received approval from the Securities and Exchange Board of India (SEBI) to launch its initial public offering (IPO). The clearance was reflected in the regulator’s latest update on Monday.The IPO comprises a fresh issue of equity shares aggregating up to Rs. 1,020 crore and an offer for sale (OF

Mumbai: TRENDS has teamed up with Mirchi, India’s leading multi-format music and entertainment brand, to unveil one of the most unique wedding season campaigns of the year — ‘Tumne Maari Entry’. Unlike traditional wedding campaigns that focus on brides, this initiative puts the spotlight on wedding guests, giving them a chance to dress their best, make a grand entrance, and steal the thunder this wedding season.Live across 16 key markets — Bangalore, Mumbai, Chandigarh, Hyderabad, Kolk

Mumbai: CNBC-TV18’s flagship initiative Future Female Forward Season 3 now arrives in New Delhi, strengthening the brand’s ongoing effort to drive national dialogue on gender parity, leadership and inclusive growth. After successful chapters in Mumbai and Bengaluru, the New Delhi State Chapter takes place on 25th November 2025 where policy direction, institutional influence and long-term impact will be deliberated and shaped.This edition gathers a powerful mix of policymakers, corporate lead

Bengaluru: CoinDCX, India’s largest crypto exchange, has appointed Arvind Kathpalia, former President and Group Chief Risk Officer at Kotak Mahindra Bank, to its Advisory Board—marking a first-of-its-kind move in India’s digital assets industry. A veteran with nearly four decades of global experience across financial services, Kathpalia will guide CoinDCX on strengthening its governance and risk management architecture as it builds for a regulated future.In his new role, Kathpalia will pro

Mumbai: Sekel Tech, a comprehensive software solution enabling retail and multi-location businesses to manage and scale their online presence, has appointed seasoned business leader Mahesh Menon as Senior Partner. In this strategic role, Mahesh will guide executive leadership, accelerate growth initiatives, and support the company’s expansion across domestic and international markets.Mahesh brings over 26 years of cross-industry experience spanning data analytics, telecommunications, media, lo

Gurugram: Zupee, India’s leading social gaming and entertainment platform, has taken a major leap in its free-to-play strategy with the launch of a web-based version of its popular game, Ludo Supreme League. Users can now play instantly on desktop browsers—no app download and no entry fee required.The launch marks Zupee’s move to extend its flagship titles beyond the mobile app ecosystem. The web version of Ludo Supreme League features an upgraded design with enhanced visual themes, simpli

Bangalore: Burger Singh, India’s largest homegrown burger chain, marked its entry into Bangalore with an unprecedented citywide activation — The Big Singh Feast — serving over 3,300 free meals in a single day, powered by 15,000+ registrations and massive queues across Sarjapur, HSR Layout and BTM Layout. The campaign delivered an overwhelming citywide response, with many on-ground marketers comparing the buzz to blockbuster movie openings and major tech drops.From noon to 10 pm, all three

New Delhi: Kellanova (formerly Kellogg Company) has launched its latest digital film for Kellogg’s Muesli, bringing the iconic mother–daughter duo Tanuja and Kajol together on screen. The campaign highlights the nourishing, multi-ingredient richness of the Kellogg’s Muesli 12-in-1 Power Breakfast and its universal appeal across generations.At the heart of the film is Kellogg’s signature 12-in-1 Power Breakfast proposition — a thoughtfully curated blend of 12 nourishing ingredients, inc

Mumbai: Pro Kabaddi League (PKL), an initiative by Mashal Sports Pvt. Ltd and Jio Star, along with long-term digital partner Sportz Interactive, has announced the celebration of a major digital milestone—the achievement of YouTube’s prestigious Golden Play Button after crossing one million subscribers. The accomplishment follows the successful completion of PKL Season 12 last month.With this milestone, PKL has become only the second Indian sports league to surpass one million subscribers on

Hyderabad: Green Gold Animation has announced a landmark international collaboration with UK-based Red Kite Animation for an India–UK co-produced animated feature titled The Assassin. The announcement, made at the Goa Film Festival and Co-Production Market, marks a major milestone in Green Gold’s growing global slate and signals India’s expanding presence in high-end, director-driven animation.For over a decade, Green Gold has championed original storytelling and premium animation made in

Shifting houses is a very tiresome and tense job as it requires packing each and every item in your home or office, whether you are shifting within cities like Mumbai or from Mumbai to other cities. In such a case, taking the help of packers and movers is the right move. But then the question arises, who are the right packers and movers? How do you know which ones are verifiable and can help you with the move?The fact of the matter is that there are hundreds of packers and movers in the country,

Mumbai: The Public Service Broadcasting Trust (PSBT) has appointed veteran filmmaker Aparna Sanyal as its new Director, marking her second stint with the organisation. Sanyal, who has spent over 25 years in media and filmmaking, previously served as Executive Director of Doc_Commune, an affiliate organisation, for more than four years.Sanyal announced the development on LinkedIn, adding that she will continue her role as Managing Trustee of IAWRT – Chapter India for another year, while also st

Mumbai: Tata Consultancy Services (TCS) has promoted Kritika Saxena to the role of Head of Marketing for India, strengthening its leadership bench as the company sharpens its brand and market strategy in the country.In her expanded mandate, Saxena will lead TCS’ nationwide marketing strategy, with a focus on enhancing brand visibility and bringing greater cohesion to the company’s marketing efforts across key business segments. She will also collaborate closely with the India leadership team

Mumbai: Zee Entertainment Enterprises Ltd. (‘Z’) has announced its entry into the kids’ entertainment segment with the launch of KidZ, a dedicated kids’ destination on ZEE5 offering age-appropriate, safe, and engaging content for children from toddlers to teens.KidZ marks a strategic expansion of ZEE’s family-focused entertainment slate and will bring a curated mix of 140+ titles in multiple languages through a dedicated profile on ZEE5, available across devices. New content will be ad

Mumbai: Smartivity, India’s leading STEM-based educational toy brand, has unveiled a powerful new ad film that draws attention to a growing concern among modern families—children gradually losing their natural curiosity due to excessive screen exposure. Shot and executed by Motima Films, the campaign serves as an emotional reminder for parents to nurture active learning and mindful engagement.The film portrays familiar everyday moments: curious children asking questions, distracted parents u

Mumbai: KFC India has unveiled its latest campaign featuring Bollywood’s iconic comedy legend Johny Lever, bringing his trademark humour to spotlight the extensive range offered in the new Great KFC Feastival menu.Positioned around the idea of “range”, the film playfully contrasts Johny Lever’s celebrated versatility with the unmatched variety of KFC’s Feastival offerings—each meal priced at a flat INR 299.The video opens with Johny in an unusually sombre setting—dimly lit room, me

Delhi: Amrutanjan Healthcare Limited, one of India's most trusted wellness brands for over 130 years, has announced its partnership with Kaun Banega Crorepati (KBC) as an Associate Sponsor for the show's landmark 25th season on Sony Entertainment Television, beginning October 26th.The collaboration marks a significant milestone in Amrutanjan’s journey of strengthening brand recall and connecting with millions of viewers across the country. Leveraging KBC’s wide-reaching and deeply engaged au

New Delhi: EaseMyTrip, a travel-tech platform, has announced the appointment of Manmeet Ahluwalia as Chief Marketing Officer (CMO) in its recent stock filing. In his new role, Ahluwalia will spearhead the company’s marketing strategy, with a focus on driving innovation, enhancing customer engagement, and strengthening brand presence across India and key global markets.Manmeet Ahluwalia brings over 20 years of global marketing experience, having worked with renowned travel brands such as Expedi

Mumbai: Veefin Solutions Limited, one of the fastest-growing global providers of enterprise banking technology, has announced the appointment of industry veteran Niraj Vedwa as Senior Advisor to its Advisory Board. The strategic addition comes at a time when the company is accelerating its evolution from a leading Supply Chain Finance (SCF) platform into a full-scale Transaction Banking technology provider.Vedwa brings over 40 years of global experience across banking technology, digital transfo

In a landmark tribute to cinematic excellence, Hindustan Times and OTTplay joined forces to transform the newspaper’s iconic front page into “Rajinikanth Times,” celebrating the superstar’s 50-year legacy in partnership with Amazon Prime Video. At the centre of this innovation is OTTplay, India’s leading OTT aggregator, which enables fans to seamlessly rediscover Rajinikanth’s films across eras and platforms through a single AI-driven gateway.In this conversation, Avinash Mudaliar, C

Mumbai: In a significant step toward strengthening India’s leadership in ethical and innovative Artificial Intelligence, leading industry figures have announced the formation of the Artificial Intelligence Association of India (AIAI) — the country’s first dedicated industry body focused on advancing responsible AI adoption. The Governing Board, comprising top corporates and sector leaders, will be announced shortly.AIAI aims to function at the intersection of innovation, policy, and cultur

Bengaluru: ace turtle, a tech-driven retail enterprise, has appointed seasoned retail leader Alok Dubey as Chief Business Officer, reinforcing its leadership team as the company accelerates its next phase of expansion.In his new role, Dubey will oversee the business vertical managing iconic heritage brands Lee and Wrangler across India and select South Asian markets. He will report directly to ace turtle’s Chief Executive Officer, Nitin Chhabra.An alumnus of IIM Bangalore, Dubey brings over 30

Mumbai: CTV Scale, the Connected TV–first advertising platform and a strategic initiative of Omniscale Media, has announced the appointment of senior media leader Abhishek Katiyar as Strategic Consultant for its India business.Built with the philosophy of treating Connected TV as an evolved version of Linear TV, CTV Scale is the only platform that enables advertisers to leverage video, native, and display ads cohesively across the highly fragmented CTV landscape, unlocking stronger storytellin

Bengaluru: Scaler, a tech education platform, has appointed Ratnakar Reddy as the new Head of its B2B business for India and the MENA region. In this strategic role, he will lead Scaler’s efforts to support governments, digital-first companies, and large enterprises in their AI transformation journeys through industry-validated curricula and AI-powered learning solutions tailored to regional needs.Reddy brings over 25 years of leadership experience from global technology giants such as Wipro,

Mumbai: Bigg Boss Malayalam Season 7 has shattered all previous records to become the most-watched edition of the franchise across Asianet and JioHotstar. The season delivered unprecedented reach, digital engagement, and advertiser participation, further strengthening JioStar’s leadership in Kerala’s entertainment ecosystem.The show reached approximately 84% of Kerala’s population on Asianet, while its digital performance soared to new heights. On JioHotstar, Season 7 outperformed Season 6

AI is no longer just a backend or operational tool it has moved to the centre of how brands engage customers, understand markets, and shape their competitive identity. As consumers become increasingly digital-first and markets grow more dynamic, companies across sectors are shifting from intuition-led strategies to data-driven, precision-led marketing. The momentum is clear: according to Deloitte’s latest State of GenAI insights, over 80% of Indian organisations are actively exploring intellig

Mumbai: In a landmark move for India’s advertising ecosystem, JioStar, in partnership with Nielsen, has released the findings of its first-ever Cross-Screen Measurement Study conducted during TATA IPL 2025. The study provides a unified view of how audiences consume live sports across Linear TV (LTV), Connected TV (CTV) and Mobile, offering advertisers unprecedented clarity on cross-screen reach and duplication.Spanning campaigns of five leading brands across categories including carbonated bev

Mumbai: FutureBrand, the global brand transformation agency, has seen the abrupt exit of its global chief executive Nick Sykes along with the entire global executive leadership team, marking one of the most significant leadership shakeups in the design and strategy industry this year. The departures come as parent company McCann restructures FutureBrand’s reporting lines ahead of major organisational changes.Sykes leaves after a 15-year tenure, stepping down alongside several senior leaders: G

New Delhi: CNN-News18 has emerged as the undisputed leader in election coverage during the crucial counting hours of the highly anticipated Bihar election results. The channel maintained its position as the nation’s news powerhouse, delivering a performance stronger than all three of its leading competitors, Times Now, NDTV 24x7, and Republic TV, combined. On a day of massive news consumption, as viewers remained glued to their screens to watch the Bihar verdict unfold, CNN-News18 stood out as

Mumbai: Madison Media, part of Madison World, has secured the integrated media mandate for Navi Limited (formerly Navi Technologies Limited) following a multi-agency pitch. The business will be led from Madison Media’s Bengaluru office and will span offline and digital media, out-of-home, and activation duties. Navi Limited, founded in 2018, is a tech-forward financial services company focused on simplifying access to financial products for consumers across India. Through the Navi app, the com

Mintel, which works in the area of market intelligence, had earlier this year announced its 2026 Global Consumer Predictions that show where consumers will be heading by 2030 and beyond.From reinvention at any age, to people’s need of affection in all forms, and the power of genuine emotional connections — the three consumer predictions are:The New Young: As traditional life stages blur, consumers are redefining what it means to be “young” and how to enjoy it. With fulfillment now sought