Bengaluru: Artificial intelligence is no longer a peripheral tool in media workflows but is increasingly becoming the operating layer across the entire content value chain, said Prashant Khanna, Head - Sports & Live Experiences, Production Technology & Services, JioStar, while speaking at a panel discussion on AI in Production & Distribution: Automating the Content Value Chain at the India Digital Summit 2026, organised by IAMAI.Khanna noted that live sports, in particular, demands a level of ce

Mumbai: Rajnigandha, one of the flagship brands of Dharampal Satyapal Group (DS Group), has launched its latest ingredient-focused video commercial, reinforcing the brand’s legacy of quality, craftsmanship, and consistency while adding a rich multisensory dimension to its premium expression.Directed by globally acclaimed French filmmaker Bruno Aveillan, the film, titled “Yun Hi Nahin Main Rajnigandha Ban Jaata Hun”, is a cinematic storytelling experience marked by striking visuals and refi

New Delhi: Archies, a gifting brand renowned for helping people express emotions and celebrate relationships, has partnered with Sudathi, one of India’s most affordable saree brands, to launch a special Valentine’s Day cross-collaboration campaign titled “TereSangForever.” Rooted in nostalgia and the warmth of cherished memories, the campaign brings together Archies’ legacy of heartfelt gifting and Sudathi’s elegant ethnic fashion to celebrate renewed love, enduring companionship, an

Mumbai: Indicus Paints has launched a compelling new documentary, “Drishti Bommai: Reviving the Tradition,” through its cultural initiative Indicus Crossections. The film received a special screening during the Design Through Our Lens panel at Madras Art Weekend 2025, the festival’s fourth edition, reinforcing Indicus’ position as a leader in connecting heritage with contemporary design.The documentary traces the story of the Drishti Bommai, an ancient craft symbolizing faith, protection

Bengaluru: GIVA has unveiled its Valentine’s Day brand film as part of its latest campaign, “All Yours. Love, sealed in silver,” offering a humorous and relatable take on modern relationships and the concept of “green flags.”The film presents a satirical narrative where a woman playfully performs a ritual-like banishing of common red flags in relationships, including mixed signals, poor texting habits, and liking other women’s pictures at 3 AM — behaviours that many women often jok

Mumbai: Francesca Hills has been elevated to the role of Chief Client Officer at PHD, marking the next chapter in her leadership journey at the agency.Announcing the move in a LinkedIn post, Hills said: “I'm happy to share I'm stepping into the Chief Client Officer role at PHD! A big thank you to all of my colleagues and clients who have backed me along the way. I'm very excited for the next chapter.” Prior to this appointment, Hills served as PHD Global President and Omnicom Global Client L

Bengaluru: Oben Electric, India’s fastest-growing R&D-driven electric motorcycle manufacturer, marked National Road Safety Month with a city-led initiative titled #SaluteAtSignal, honouring Bengaluru Traffic Police, the frontline force ensuring safety, order, and movement across one of India’s busiest urban road networks.The week-long initiative was conducted at some of Bengaluru’s most demanding traffic junctions, including Sony Signal, Koramangala, and Vydehi Signal, Whitefield, promptin

New Delhi: As the Union Budget 2026 approaches, India’s real estate sector—spanning homebuyers, developers, investors and allied industries—is entering a decisive phase. Backed by steady end-user demand, improving market confidence and the government’s sustained focus on infrastructure-led growth, industry leaders believe the upcoming Budget offers a crucial opportunity to revive housing affordability, ease tax burdens and lay the foundation for long-term, sustainable urban development.W

Mumbai: FITPASS, a fitness and wellness membership startup, has launched its latest campaign ‘Thoda Fit, Thoda Rich’, a digital-first initiative designed to reward consistency in fitness with actual monetary incentives. The campaign revolves around the 6-7-8 Challenge, a structured habit-building framework that turns gym streaks and clean eating into a tangible financial benefit.India’s fitness paradox — a love for indulgent food alongside a growing obsession with gyms, protein, and well

Mumbai: As India prepares for the Union Budget 2026–27 on February 1, anticipation is running high across the technology ecosystem. From consumer electronics and enterprise software to AI, drones, blockchain and geospatial intelligence, industry leaders agree that the coming Budget must move decisively from intent to execution—strengthening India’s technological depth, manufacturing self-reliance and global competitiveness.With digital innovation now central to productivity, exports and em

Mumbai: Piramal Consumer Healthcare (PCH), a division of Piramal Pharma Limited, has launched a new digital campaign for its baby care brand Little’s, titled ‘Life is Hard. Switch to Softer’, placing the baby at the centre of the story.In a category where most communication is directed at parents through tips, guides, and checklists, Little’s flips the narrative to focus on the baby’s experience — often unheard but deeply felt. The campaign highlights everyday discomforts babies endu

New Delhi: Mother’s Recipe, the trusted homegrown brand that has been part of Indian kitchens for generations, has launched a digital-first recipe video series introducing Korean-inspired recipes tailored for everyday Indian cooking. Using its range of Chinese Sauces, the series focuses on dishes that are quick to follow, easy to prepare and suited to Indian kitchens, demonstrating how global flavours can be recreated at home without complicated ingredients or lengthy preparation.As Korean fla

Broomfield: Crocs, a global leader in innovative casual footwear, has unveiled “Wonderfully Unordinary,” a new global brand platform that signals a defining evolution in the company’s brand narrative. Positioned as more than a marketing campaign, the multi-year platform marks a shift toward deeper self-expression, creativity, and a renewed perspective on experiencing the world through Crocs.The initiative represents Crocs’ first global omnichannel brand campaign since the launch of its C

New Delhi: HDFC Asset Management Company Ltd., the investment manager to HDFC Mutual Fund, is conducting a women-focused investor awareness campaign at Magh Mela 2026, currently underway in Prayagraj from January 3 to February 15, 2026. The initiative aims to improve financial literacy and encourage disciplined, long-term investing among women.The campaign is being rolled out under HDFC Mutual Fund’s #BarniSeAzadi investor education and awareness initiative, which addresses the continued relia

As India approaches the Union Budget 2026, MediaNews4U presents an exclusive interaction with Anuj Singhal, Managing Editor – CNBC-AWAAZ & CNBC Bajar, one of the most trusted voices in Hindi business journalism. In this conversation, Singhal decodes Budget priorities, investor behaviour, newsroom strategy, and the evolving role of financial media in an AI-driven era. Q1. What differentiates CNBC-AWAAZ’s Union Budget 2026 coverage, both editorially and in terms of viewer engagement? At CNBC-A

New Delhi: OPPO India has unveiled a new campaign, ‘Hat-trick Ki Tayyari’, as part of the ongoing momentum around its recently launched Reno15 Series. The cricket-led, digital-first campaign brings together Indian cricketers Tilak Varma and Arshdeep Singh, alongside digital creator and cricket commentator Sahiba Bali, as the brand joins the nation in rallying behind Team India during one of cricket’s biggest moments.Timed ahead of the T20 World Cup kick-off on February 7 and the upcoming I

MUMBAI: As India gears up for the T20 cricket World Cup Oreo is stepping onto the field as a fan rallying the nation with a powerful new initiative, ‘Dream for the Team’. Rooted in the deeply Indian belief that collective positivity and manifestation can shape outcomes, the campaign invites fans across the country to come together, dream boldly, and back Team India, one Oreo cookie at a time.Reinforcing its role as a fan itself, Oreo has brought on board cricketer Rohit Sharma to lead the mo

MUMBAI: As India gears up for the T20 cricket World Cup Oreo is stepping onto the field as a fan rallying the nation with a powerful new initiative, ‘Dream for the Team’. Rooted in the deeply Indian belief that collective positivity and manifestation can shape outcomes, the campaign invites fans across the country to come together, dream boldly, and back Team India, one Oreo cookie at a time.Reinforcing its role as a fan itself, Oreo has brought on board cricketer Rohit Sharma to lead the mo

New Delhi: Sony India has launched its latest brand campaign, ‘Think Wildlife, Think Sony’, aimed at encouraging a wider audience to explore wildlife photography and filmmaking. Building on the success of its earlier initiative ‘Think Weddings, Think Sony’ (TWTS), the new campaign positions Sony as a preferred imaging partner for wildlife enthusiasts and professionals alike, while making the genre more accessible to aspiring creators.Rolled out across digital platforms, the campaign high

Mumbai: Jimmy Choo has unveiled its Spring 2026 women’s campaign, ‘Les Fleurs’, an evocative exploration of the tension between reality and fantasy, and natural beauty and brutalist architecture. Anchored in the overarching narrative of Future Feminine, the campaign examines modern femininity through contrasts, contradictions and playful paradoxes that are central to the brand’s identity.Juxtaposing supersized floral motifs against utilitarian architectural forms, the campaign blends the

Mumbai: Shoppers Stop, India’s leading premium fashion, lifestyle, beauty and gifting destination, has unveiled its Valentine’s Day campaign, ‘Gifts of Love’, running from January 30 to February 15. Designed to make gifting effortless, elevated and heartfelt, the campaign encourages couples to celebrate love through meaningful gestures and shared moments.Bringing together over 500 premium brands across watches, fragrances, women’s apparel, handbags, accessories, beauty and more, Gifts

Mumbai: Multiplex operator PVR INOX has announced the launch of ‘Cine Career’, in association with Timbuckdo a Student Gig platform. This programme is designed to offer students an immersive, on-ground learning experience into the world of cinema operations, film distribution, and the business behind the big screen. The initiative marks a pioneering step in transforming film education from theory-based learning into practical, real-world exposure.The programme aims to bridge the gap between

Mumbai: As Finance Minister Nirmala Sitharaman prepares to present the Union Budget 2026–27 on February 1, India’s gaming and esports industry is looking beyond headline announcements, calling instead for structural recognition, execution-focused policies, and long-term enablement to unlock the sector’s full potential.Industry leaders say gaming and esports have firmly moved from the fringes of entertainment to becoming integral pillars of India’s digital and creative economy. What the e

Mumbai: The Economic Survey 2025–26 delivers one of its strongest signals yet to India’s advertising, media, and FMCG ecosystem: the era of light-touch regulation for ultra-processed food (UPF) marketing may be coming to an end.At the heart of the Survey’s recommendations is a proposal that would fundamentally alter how food brands advertise in India—a ban on advertising ultra-processed foods from 6 am to 11 pm across all media platforms. Unlike earlier efforts that focused narrowly on c

MUMBAI: Ten years ago, OTT platform Netflix entered India and soon became part of how people laughed, cried, and pressed play one more time. Over the years, those moments added up, turning stories into shared memories and viewing into a habit that felt personal, familiar, and deeply lived. To mark ten years of storytelling in India, Netflix has unveiled a special film that captures this shared journey.Narrated by Shah Rukh Khan the film draws on a voice that carries generations of memories and a

Mumbai: Britannia Treat Croissant has turned National Croissant Day into a fun-filled Croissant’s Birthday, bringing music, cheering crowds, and a lively street celebration to mark the growing love for the bakery favourite.The campaign featured a life-sized cut-out of the Britannia Treat Croissant at the centre of the procession, with people dancing, chanting slogans, and joining in spontaneously, creating a vibrant, larger-than-life experience that mirrored a real birthday celebration.This ce

Mumbai: Galderma India has announced the appointment of Geetika Saxena as Head of Digital Strategy, reinforcing the company’s focus on building a future-first, digitally driven dermatology brand in India.Geetika brings over 15 years of experience across FMCG and consumer businesses, with deep expertise in digital transformation, performance marketing, D2C, e-commerce, and media strategy. In her new role, she will spearhead Galderma India’s digital roadmap, placing digital at the core of bran

Mumbai: As the Union Budget 2026 unfolds, the channel brings with it 25 years of experience in decoding the Budget—breaking down numbers, intent, and impact with unmatched clarity and authority. Built on formidable editorial prowess and the strongest newsroom presence in markets & business news, CNBC-TV18 has long shaped how India understands finance and policy. Now setting the nation’s Budget agenda with its flagship programming under the theme ‘The Reform Rush’ with sharp analysis, cre

New Delhi: Maruti Suzuki India Limited (“Maruti Suzuki”) has onboarded five early-stage startups to co-create and deploy new-age technology solutions across its business functions. The initiative is part of the company’s ongoing strategy to stay ahead of the technology curve by leveraging innovation to enhance operational efficiency, strengthen high-precision manufacturing, improve quality standards, reinforce workplace safety, elevate customer experience, and support the development of sm

Mumbai: MetaNinza, a gaming and esports engagement platform, has appointed Anand Mishra as its Co-Founder and Chief of Staff, marking a key leadership move as the company scales its rewards-first gaming ecosystem across India and South East Asia.Mishra is a serial entrepreneur with over seven years of experience across consumer technology, blockchain, and gaming ecosystems. Prior to joining MetaNinza, he was the Founder and CEO of Glazer Labs, where he led Glazer Games and THRYL, a rewards-centr

Mumbai: WaveX has invited applications from startups to participate in the India AI Impact Summit 2026, scheduled to be held from February 16 to 20, 2026, at Bharat Mandapam, New Delhi. The Summit is being organised by the Ministry of Electronics and Information Technology (MeitY), Government of India, and is positioned as a key national platform to showcase innovative artificial intelligence (AI) solutions and strengthen collaboration across India’s rapidly evolving AI ecosystem.As part of th

Kochi : The national launch of AŚVA – Advanced Schools Vision Alliance was held on Thursday, January 29, at The Lawrence School, Lovedale, in a vibrant and thoughtfully curated ceremony that marked a significant moment in India’s evolving education landscape. The event brought together distinguished leaders from government, academia, science, research, and school education on a common platform, underscoring the collective commitment to reimagining school education in the country.Shri Sanjay

Mumbai: Concept Public Relations India Limited has been appointed as the media and strategic communications partner for the National Stock Exchange of India Ltd (NSE), India’s largest stock exchange by trading volumes and among the leading exchanges globally.Under the mandate, Concept Public Relations will manage NSE’s integrated media and communications strategy across financial, business, mainstream, and digital platforms, spanning all NSE Group businesses. The partnership will focus on de

Mumbai: Agnieszka Veriga has been elevated as Vice President - Program Management for APAC Global Experiences at Warner Bros. Discovery. Prior to this promotion, Veriga served as Vice President – Program Management, Worldwide Studio Tours and Retail at the company.In her new role, Veriga will partner with Tony Qiu and the broader leadership team to lead the APAC Global Experiences portfolio across owned-and-operated (O&O) and licensing projects. Her mandate includes overseeing major Studio Tou

Mumbai: The Delhi High Court has granted an ex-parte ad-interim injunction in favour of JioStar India Private Limited, authorising the immediate and real-time blocking of rogue websites illegally streaming cricket content over which JioStar holds exclusive broadcast rights.The Court recognised JioStar as the exclusive rights holder for the ICC Under-19 Men’s Cricket World Cup 2026, currently underway from 15 January to 6 February, and the ICC Men’s T20 World Cup 2026, scheduled from 7 Februa

MUMBAI: BharatPe today announced the launch of ‘Super Over’, a new nationwide campaign featuring Indian cricketer Rohit Sharma, timed ahead of the ICC Men’s T20 World Cup. The campaign draws a parallel between the intensity of cricket and the role of fast, reliable digital payments in everyday life.As part of the initiative, BharatPe has released a high-impact brand film that reflects India’s deep emotional connection with cricket while spotlighting how UPI has become an integral part of

MUMBAI: Luxury lifestyle brand Kimirica has unveiled a fragrance first collaboration with Netflix and Shondaland’s global series Bridgerton, signalling a growing shift in how Indian brands are approaching pop culture partnerships. Rather than relying on surface level licensing, the Kimirica x Bridgerton collection translates narrative, mood, and emotion into a thoughtfully designed, multi category self-care experience.At the heart of the collaboration lies Kimirica’s long standing belief tha

Mumbai: Senior journalist Palki Sharma has stepped down as Managing Editor of Firstpost, marking the end of a high-impact editorial stint that reshaped the platform’s global news positioning. The development was communicated internally to employees of Network18, according to a report by Exchange4media.Sharma is expected to launch her own independent media venture following her exit, people familiar with the matter said.She had joined Firstpost in early 2023 after a widely tracked departure fro

Mumbai: Škoda Auto India, in partnership with BBH India, has launched an integrated campaign ‘You Never Drive Alone’ as it debuts its brand-wide service programme ‘Škoda Super Care’. Aimed at enhancing customer ownership experience across Škoda Auto India’s entire product portfolio from 2026, ‘Škoda Super Care’ introduces best-in-class ownership benefits as part of a unified service framework.Designed with a clear business and consumer insight, the campaign ‘You Never Drive A

Mumbai: Invogue has unveiled a cinematic, Instagram-first collaboration featuring Bollywood fitness icon Malaika Arora, using humour and drama to turn confidence into the ultimate “crime”.Conceptualised as a tongue-in-cheek narrative, the film opens inside a police station where Malaika questions why she has been brought in. As an officer reads out her “charges” — causing a two-hour traffic jam on the Sea Link and drawing relentless paparazzi attention — she calmly dismisses the alle

Gurgaon: Digital ShoutOuts Media, a digital innovation and advertising intelligence company, has announced the promotion of Monika Sharma to the role of Director, Client Servicing. The elevation reinforces the company’s focus on strengthening its senior leadership team and accelerating a client-first growth strategy.Monika has been a key pillar of Digital ShoutOuts Media’s client servicing and delivery ecosystem, with a proven track record of managing marquee accounts, driving integrated cam

Mumbai: Delhi NCR contributes 15-19% of the box office of an urban romcom, compared to a contribution of 13.5% across all Hindi films. Ormax Media has published an analysis of why Delhi NCR contributes disproportionately to the box office of urban Hindi romcomsUrban romcoms refer to the strand of Hindi theatrical romantic comedies rooted in contemporary city life, with modern relationship dynamics, premium lifestyle cues, and humour-led storytelling. Recent examples that fit this mould include '

Mumbai: Prime Video has announced a landmark collaboration with Eternal Sunshine Productions for its upcoming Original movie Don’t Be Shy, a coming-of-age romantic comedy written and directed by Sreeti Mukerji.Produced by Alia Bhatt and Shaheen Bhatt under the banner of Eternal Sunshine Productions and co-produced by Grishma Shah and Vikesh Bhutani, Don’t Be Shy follows the story of Shyamili ‘Shy’ Das, a 20-year-old who believes she has her life perfectly planned—until an unexpected tu

As India heads into Union Budget 2026, leaders across digital media, advertising, creator economy, AI, and communications are united on one message: the ecosystem has scaled faster than policy, and the next phase of growth depends on formalisation, AI infrastructure, tax clarity and global competitiveness.From digital newsrooms and MarTech platforms to creators, agencies and AdTech firms, the industry is asking the government to move beyond intent-led announcements and deliver execution-focused

Businesses increasingly rely on social media influencers as a key marketing channel. However, in our experience, a significant number of influencer engagements are structured on inadequately drafted contracts, exposing brands to avoidable legal, financial, and reputational risk. While creativity and brand image often take centre stage in such campaigns, there is no commercial or legal justification for contractual ambiguity.Set out below are six key contractual elements that brands routinely ove

IPREX is a global network of independent communications and marketing agencies with more than 1,100 professionals in over 100 markets. Its partners are led by senior practitioners who combine deep local insight with global reach to support clients across geographies and sectors. The network strengthens independent agencies through shared expertise, leadership development and collaboration that supports new business, empowers agency leaders and heThe network recently welcomed Aurai Consulting in