The intersection of personal vulnerability and public scrutiny played out in real time this week, not in a boardroom or on a quarterly earnings call, but under the stage lights at a Coldplay concert. What should have been a fleeting, light-hearted kiss cam moment became a full-blown social media spectacle—placing Andy Byron, CEO of data orchestration firm Astronomer, and his Chief People Officer Kristin Cabot in an unwelcome spotlight. At the center of it all is Byron’s own candid and measur

Mumbai: Celebrating the golden jubilee of one of the most iconic films in cinema history, Jaws, National Geographic is set to premiere JAWS @ 50: The Definitive Inside Story on July 20 at 10 PM. This 90-minute documentary is the only authorized film commemorating Steven Spielberg’s cult classic and dives deep into the chaos, creativity, and cultural impact of the movie that forever changed our perception of the ocean’s top predator.Directed by acclaimed filmmaker Laurent Bouzereau (Faye, Mus

Mumbai: Crypto derivatives platform eXchange1 has appointed Deepankar Kapoor as its Chief Growth Officer, tasked with leading customer acquisition, retention, and brand marketing across global markets. Kapoor will play a pivotal role in expanding the company’s footprint, with a key focus on driving growth in India—the world’s largest derivatives market. Kapoor brings over 17 years of deep expertise in digital advertising and performance marketing, having held leadership roles at prominent

MUMBAI: Conversive, which focusses on AI-powered CRM engagement has acquired VoxGenie, which works in Voice AI. This strategic move looks to add real-time, human-like voice automation to the SMS Magic and Conversive platform suite—advancing the company’s mission to deliver natural, intelligent conversations across voice, SMS, WhatsApp, email, and chat, all powered by a unified AI orchestration engine that transcends language barriers.Conversive says that the acquisition position it as the fi

Mumbai: Arvind Fashions has announced the appointment of Amisha Jain as its new Managing Director and Chief Executive Officer, effective August 13, 2025. She will succeed Shailesh Chaturvedi, who will work closely with her to ensure a smooth leadership transition.Amisha Jain brings with her over 25 years of rich experience spanning the technology, consumer, and retail sectors. Most recently, she held the role of Managing Director and Senior Vice President at Levi Strauss & Co. for South Asia, Mi

Mumbai: Birla Opus Paints has launched the second installment of its evocative brand campaign, ‘Celebrating Colours of India’, this time spotlighting Jaipur’s iconic Hawa Mahal. Following the emotional success of its debut film featuring the Gateway of India, this new animated ad continues to celebrate India’s vibrant heritage and the transformative power of colour.Set in the heart of Rajasthan’s capital, the film once again features the beloved Opus Boy as he brings joy to clean-up ma

New Delhi: Eveready Industries, India’s trusted name in batteries and flashlights, has launched a groundbreaking innovation — the #NeverOutOfLight Hyb rid Torch — a dual-powered flashlight that seamlessly toggles between rechargeable and battery-operated modes. This patent-applied torch marks Eveready’s second major product innovation in two years and is built to ensure uninterrupted lighting in every scenario.Speaking on the launch, Anirban Banerjee, CEO, Eveready Industries India Limit

Mumbai: Zee Entertainment Enterprises Ltd. (ZEEL), one of India’s most iconic media brands, unveiled two innovative hybrid channels—Zee Power and Zee BanglaSonar—at the inaugural edition of ‘Z’ Whats Next, a first-of-its-kind industry initiative designed to showcase Zee’s reimagined content-tech strategy and culturally rooted storytelling.The launch comes as part of Zee’s ongoing transformation under its new brand promise “Yours Truly, Z”, reaffirming its position as a content-

Mumbai: In a landmark moment for India's media and entertainment education ecosystem, the Hon’ble Union Minister for Information and Broadcasting, Shri Ashwini Vaishnaw, and the Hon’ble Chief Minister of Maharashtra, Shri Devendra Fadnavis, jointly inaugurated the campus of the Indian Institute of Creative Technologies (IICT) at the NFDC Films Division Complex, Pedder Road, Mumbai today.The dignitaries also unveiled the official logo of IICT and announced the commencement of its academic pro

For decades, video content has undoubtedly reigned supreme in content consumption, with linear television dominating the advertising landscape. Its power lay in its ability to deliver mass reach, particularly during prime time and major live events, fostering a unique appointment viewing culture that remains dominant in India. Think of the collective national experience during a Cricket World Cup final or a popular GEC show's dramatic climax – moments that still command immense, synchronous au

Chennai: Miles2Go Consulting Services, a Chennai-based retail advisory firm, has unveiled a major business expansion strategy for FY 2025-26 and beyond, with plans to file for an Initial Public Offering (IPO) by 2030.Founded in 2014 by retail industry veteran S. Shriram, Miles2Go Consulting has served marquee clients including ITC Ltd., Thangamayil Jewellers, and Indian Terrain Fashions. With the launch of its new offering, KAVACCH™, the firm is doubling down on its goal to become the first In

Mumbai: McGraw Hill has appointed Gurugram-based digital marketing agency PROHED to lead its performance marketing initiatives in India. This strategic partnership aims to strengthen McGraw Hill’s digital footprint and drive deeper engagement with learners across the country.[caption id=attachment_2465584 align=alignleft width=200] Pranay Neema [/caption]“At McGraw Hill, our mission is to empower every learner to reach their full potential,” said Pranay Neema, Associate Director, McGraw Hi

New Delhi: Gabit, India’s cutting-edge health and wellness brand, has unveiled the second film in its ad campaign featuring Bollywood superstar Ranbir Kapoor. The latest ad reinforces the brand’s message that the Gabit Smart Ring is more than just a fitness tracker — it's a gym coach, nutritionist, sleep expert, and health guide, all rolled into one.In a crisp and witty narrative, Ranbir Kapoor brings the story to life with a simple insight: the Gabit Ring tracks everything without any con

Chennai:Britannia Milk Bikis, one of Tamil Nadu’s most beloved biscuit brands, has unveiled a new hyperlocal campaign titled ‘A Bite of TN’ to mark Tamil Nadu Day. Conceptualised by Talented , the campaign creatively honours a quirky, decades-old consumer habit exclusive to the state—biting around the flower border and logo on the Milk Bikis Classic biscuit. Building on this deeply ingrained cultural behaviour, Britannia has reimagined bitten Milk Bikis into shapes representing Tamil Nad

MUMBAI: Star Health unveiled a new campaign that brings to life a question many avoid confronting: what happens when a family doesn’t have health insurance?The campaign uses a split-screen narrative to portray the stark contrast between a family that has health insurance and one that doesn’t. On one side of the screen, the family without insurance is shown navigating long queues, waiting for medical attention, foregoing the comfort of a private room, and facing an excruciating struggle at th

MUMBAI: JioHotstar's 'Criminal Justice: A Family Matter' with 27.7 million viewers is the most watched streaming original in India in the first half of the year. Ormax Media has published a report 'Top 50 Streaming Originals in India Jan-Jun 2025'. Amazon MX Player’s crime drama 'Ek Badnaam Aashram' Season Three Part Two got 27.1 million viewers. The fourth season of Prime Video’s 'Panchayat' got 23.8 million viewers. The third season of Netflix‘s 'Squid Game' is the top international show

Mumbai: Pokmon partnered with Gujarat Titans for the league season of 2025, bringing smiles to the faces of junior and senior players alike. Pikachu’s appearance at training sessions as well as home games added an electrifying energy to the atmosphere.In the pre-season period, Pokmon was integrated into the franchise’s Junior Titans program – a first of its kind and scale grassroots initiative that promotes sports and an active lifestyle amongst children below the age of 14; spanning acros

Retirement is often perceived as the end of one’s professional journey. But the new investor education initiative from HSBC Mutual Fund #RetireToMore, looks to challenge that notion — urging Indians to see retirement as a new beginning, filled with more Life, Passion, and Freedom.According to the HSBC Quality of Life report on retirement planning, 4 in 10 affluent individuals across all generations feel unprepared for their retirement planning, despite nearly 8 in 10 knowing what they need t

The advertising industry has long snuggled with its reputation for notoriety. Step back a few decades—say 40 or 50 years—and the most celebrated creative minds weren’t just known for their ideas. They were revered for their audacity. Their genius was magnetic, unpredictable, and often, unapologetically brash.They could show up an hour late and still win the room, or insist on brainstorms over bottomless Margaritas. They could work out of a beach bed with sand between their toes, without ra

New Delhi: Spring House Workspaces has announced its strategic partnership with Media Corridors as its official communications and PR partner. The collaboration aims to boost Spring House’s brand visibility and thought leadership across the flex workspace and startup ecosystem.With a strong footprint of over 20 vibrant centers across Delhi-NCR, serving more than 8,000 professionals and 300+ organizations, Spring House Workspaces is redefining modern professional environments through design-dri

Mumbai: Saregama, India’s oldest and most storied music label, has announced a major strategic acquisition that strengthens its presence in the regional music landscape. The company has acquired the music catalogue of NAV Records Pvt. Ltd., a dominant player in the Haryanvi music space, in a move that consolidates its leadership across all major Indian languages. The acquisition includes over 6,500 tracks spanning genres such as Haryanvi, Punjabi, Ghazals, Devotional , and Indie Pop . The deal

New Delhi: Lowe Lintas has been awarded the creative mandate for Tuborg one of the world’s most iconic beer brands, in India, following a competitive multi-agency pitch. The mandate, led out of the Lowe Lintas Gurgaon office, will cover creative strategy and integrated communication across platforms - bringing renewed focus to youth culture, cultural relevance, and contextual storytelling.Tuborg, part of the Carlsberg Group, enjoys a unique position, of being a youthful and scale brand. Known

Chennai: In a heartening display of civic duty and personal integrity, J. Michael Franklin, Accounts Executive at Fourth Dimension Media Solutions, was felicitated by the Greater Chennai Police Commissioner for an exceptional act of honesty.On the night of July 12, while crossing Kodambakkam Bridge on a two-wheeler with his friend S. Jude Roberto Carles, Michael discovered an unattended plastic cover lying on the road. Upon inspection, they found it contained ₹1,46,500 in cash. Demonstrating q

Mumbai: Plum has unveiled a powerful new campaign for its best-selling 10% Niacinamide Face Serum with Rice Water, featuring none other than fitness icon and barefoot marathoner Milind Soman. The campaign, centered on the core belief that “right efforts lead to bright results,” highlights the importance of discipline and consistency—whether in skincare or fitness.In the brand film, Milind begins mid push-up, making a clear statement: glowing skin, like peak fitness, doesn’t come from sho

Mumbai: Bandhan AMC Limited, an asset management company, is celebrating 25 years of empowering savers to become investors with a special campaign crafted by TBWAIndia. The commemorative initiative centers around ‘Raju Bhaiya Ki Kahani’, a nostalgic and music-led animated film that encapsulates the emotional journey of an ordinary Indian through the lens of consistent and patient investing.The film, available here, traces Raju’s transformation from a young saver to a disciplined investor,

Coimbatore: Coimbatore-based real estate developer Adissia has announced a major strategic push to expand across Tamil Nadu, appointing actor Trisha Krishnan as its brand ambassador. Known for its stronghold in plotted development, Adissia is now taking its vision of trust and transformation to semi-urban and rural markets, aiming to reshape real estate beyond metro boundaries.In a landmark announcement, Trisha Krishnan joins Adissia as the first-ever national icon to represent a Coimbatore-orig

Mumbai:Digital marketing agency Bright Brain has won the SEO mandate for Accumn, the credit underwriting and decisioning arm of the Yubi Group. Accumn is rapidly emerging as a next-generation platform revolutionizing credit evaluation in India’s digital-first financial landscape.Built for underwriters and risk teams across banks, NBFCs, and fintechs, Accumn blends AI-powered insights with deep financial intelligence to deliver smarter, faster, and more accurate credit decisions. From bank stat

Mumbai: With a focus on bringing premium global storytelling to Indian audiences, JioHotstar is the exclusive home to award-winning global content that has collectively received 200+ nominations at the 77th Emmy Awards. The nominations spanning drama, action, comedy, and limited series — reflects the platform’s commitment to curating an extensive and diverse content slate of globally acclaimed storytelling.The Penguin leads the nominations with a total of 24, including major categories such

Mumbai: Mumbai Tak, the digital news platform from the India Today Group, successfully hosted its premier event, ‘Mumbai Tak Baithak’, yesterday in Mumbai. The event served as a dynamic platform for dialogue on Maharashtra’s political, social, and developmental landscape, bringing together an influential array of leaders, thinkers, and first-time legislators.Delivering a significant policy update, Maharashtra Chief Minister Devendra Fadnavis announced that the three-language formula outlin

Mumbai:After nearly three decades of shaping the communications landscape at MullenLowe Lintas Group, Ameer Ismail has announced that he will be stepping down from his role as President, Lintas Live. A towering figure in India’s public relations industry, Ameer’s journey with the organisation began in 1996 and has spanned 28 remarkable years marked by strategic leadership, innovation, and a commitment to nurturing future talent. Widely credited with the transformation of LinOpinion into Lint

Mumbai: Reddit is making headlines for its remarkable ad revenue growth, projected to hit $1.8 billion in 2025, according to WARC Media’s Platform Insights report. Following its IPO, the platform is growing three times faster than the broader social media market and positioning itself as an “alternative to social media,” thanks to a thriving ecosystem of trusted communities and AI innovation. “Reddit’s ad business is currently relatively small, but its impressive ad spend growth, its i

In a bold move signaling India’s growing stature in the global innovation landscape, Dentsu has officially launched its Dentsu Lab in Mumbai. This marks a strategic expansion of the Japanese advertising and communications giant’s global innovation network into one of the fastest-growing and most culturally dynamic markets in the world. With this launch, India joins a select group of innovation hubs—alongside Tokyo, London, and Warsaw—tasked with pushing the boundaries of what’s possibl

New Delhi: CNN-News18 has maintained its lead position in the English news segment, staying ahead by an impressive 70% over Times Now and 59% over NDTV 24x7, according to the latest data released by the Broadcast Audience Research Council (BARC).As per the latest BARC data, CNN-News18 has outperformed its competitors with a market share of 33.7%, whereas NDTV 24x7 stood at 21.2%, and Times Now is at 19.8%. (Source: BARC India | Mkt: India | TG: 15+ AB | Period: Wk 27'25)| Market Share%, )The lat

Mumbai: NDTV has announced the appointment of Tarini Kumar as Senior Executive Editor of its flagship English news channel, NDTV 24x7. In this pivotal leadership role, Kumar will helm the channel’s output operations, overseeing daily news flow, editorial planning, programming strategy, and maintaining high standards of content delivery across all time bands.With close to two decades of experience in broadcast journalism, Tarini Kumar brings deep editorial acumen and a robust understanding of n

Mumbai: Social Panga has announced the appointment of Sahil Siddiqui as Executive Vice President – Creative Strategy & Growth. With offices in Bangalore, Mumbai, Delhi, and Dubai, the agency continues to strengthen its leadership as it enters a new phase of strategic and creative expansion.In his new role, Sahil joins the core leadership team, working alongside Co-Founders Gaurav Arora and Himanshu Arora to drive bold creative thinking and elevate brand-building initiatives across key growth m

Mumbai: o9, an AI-powered platform for enterprise planning and decision-making, has appointed Brett Theisen as Chief Revenue Officer (CRO), marking a strategic move to accelerate the company’s revenue growth and expand its footprint in global markets.With over 25 years of sales and leadership experience, Theisen will lead o9’s global sales teams and drive the company’s go-to-market strategy across new and existing regions. “As o9 continues to transform enterprise planning and execution b

Bengaluru: In a bold move to democratize digital advertising, Flipkart has launched ‘Advertise Now, Pay Later’ (ANPL), an innovative program enabling sellers to run ad campaigns with zero upfront financial commitment. With no joining fees, interest, penalties, or hidden charges, the initiative aims to help sellers boost visibility, reach, and sales while eliminating financial friction. “At Flipkart, we’re committed to making advertising more inclusive, accessible, and results-driven,”

Mumbai: ULLU has officially announced the launch of UlluCoin, a utility token aimed at enhancing blockchain-powered engagement across its expansive digital ecosystem. This marks a strategic move by the platform into the Web3 space and signifies a significant leap in digital entertainment innovation.With over 42 million active users and 109 million app downloads, ULLU has established itself as a bold, content-forward platform since its inception in 2018. Now, it aims to merge its strong community

Mumbai: As the mercury rises, 7UP is turning the summer heat into a refreshingly cool experience with its latest campaign, ‘7 Days of Super Duper Summer’. The global beverage brand has rolled out an imaginative digital stunt using CGI to bring snowstorms to some of the world’s hottest cities — including Mumbai, Dubai, Cairo, and Riyadh — delivering a visual burst of icy delight to beat the heat.Rooted in new global research commissioned by 7UP, the campaign highlights that over 81% of

New Delhi: In a landmark move in India’s AI and telecom space, Bharti Airtel has announced a strategic partnership with Perplexity, the AI-powered search and answer engine, to provide a 12-month free subscription of Perplexity Pro (worth ₹17,000) to all of Airtel’s 360 million customers across mobile, Wi-Fi, and DTH services.Perplexity Pro is designed to elevate the search experience by delivering accurate, real-time, and conversational answers rather than just listing web pages. The tool

Mumbai: GDi Partners, a mission-driven organisation enabling government and social sector reforms through data, technology, and systemic process improvements, has announced a strategic long-term partnership with Publieze Media, an award-winning 360 branding and PR agency. This collaboration is aimed at strengthening GDi’s media strategy and brand storytelling to ensure their impactful work reaches a wider audience.The partnership aligns with GDi’s vision of building an inclusive and equitabl

Chennai: Reinforcing its legacy of bringing traditional wisdom to modern-day consumers, Meera, the flagship haircare brand from the house of FMCG major CavinKare, has announced the launch of an innovative new product - Meera Rice Kanji Shampoo. Unveiled in a press conference in the city today, Meera Rice Kanji shampoo is yet another first-of-its-kind innovation that harnesses the power of rice kanji—a potent, time-tested ingredient passed down through generations. With this strategic launch, M

A few weeks ago, an e-commerce brand launched a content series built around small, everyday moments, early morning chaos, late-night scrolling, last-minute gift buys. The storytelling felt real, the visuals were sharp, and the insight was spot on. But what made it memorable was not just the concept. It was the consistency. Every reel, banner, email, and post felt like a natural extension of one larger narrative. This is the kind of campaign that reminds us: a good idea can spark attention, but i

Mumbai: Global fashion and music icon Rosala has officially joined New Balance as its latest global ambassador, marking a bold collaboration that bridges music, movement, and style. Known for her genre-defying artistry and powerful presence, the Grammy-winning singer, songwriter, and producer will now bring her creative spirit to the New Balance family. Chris Davis, Brand President and Chief Marketing Officer, New Balance, shared, “Rosalia reflects the celebration of independence that the New

MUMBAI: Vodka brand Magic Moments today released its latest campaign, featuring actress Kriti Sanon with launch of its music video ‘Ishaara Samajh Le’. The film captures the effortless flow of a day where nothing is planned, yet everything aligns, led not by intention, but by instinct. Through subtle signs and shared energy, it explores how magic often shows up in the most unexpected moments.Set against a music-driven backdrop, the film follows Kriti Sanon as she moves through spontaneous, e

In India’s vibrant and ever-evolving cultural landscape, one aspect of identity remains strikingly underexplored—and often misunderstood—in mainstream advertising: masculinity. A new report by Kantar, The Indian Masculinity Maze , unpacks the widening gap between how Indian men live and how they are portrayed in advertising. The findings are not just socially significant—they signal missed commercial opportunities for brands unwilling to break outdated molds. Jointly developed with the A

Entertainment company Balaji Telefilms is now making moves into the digital content space—leveraging its storytelling legacy to deliver originals that it says are fresh, fearless, and format-breaking.Leading this charge is Aparna Ramachandran, Head Digital Originals, Balaji Telefilms, whose creative leadership is shaping Balaji’s new-age OTT slate.Their latest digital original, KULL, the company says is a shining example—gritty, immersive, and emotionally layered. The show it explains has