Mumbai: Disney held its 2026 Annual Meeting of Shareholders today with newly appointed CEO Josh D’Amaro outlining the company’s next chapter under his leadership. “Looking at our hand, it’s an extraordinary one,” D’Amaro said in a video message from Disney headquarters in Burbank, California, pointing to Disney’s blockbuster studios, a successful and growing entertainment streaming business, ESPN’s worldwide brand, and its strong Experiences business.Looking ahead, D’Amaro said

New Delhi: Network18 has announced a leadership reshuffle that places a younger generation of executives at the centre of its next phase of growth, following the departure of Avinash Kaul after a 12-year stint with the company.In an internal communication to employees, Network18 Managing Director Rahul Joshi said Kaul has decided to move on to pursue other professional and personal goals. Joshi described Kaul as an integral part of the Network18 journey, noting that he joined the company at a pi

New Delhi: Leeford Healthcare Limited has announced the onboarding of Anushka Sen and Taaruk Raina as brand ambassadors for its science-led skincare brand, Alite, as it strengthens its presence in India’s fast-growing anti-acne segment.The move is part of the company’s broader strategy to scale its footprint in the science-backed skincare category, where consumer demand for effective and credible solutions continues to rise. With acne emerging as a key concern among Gen Z consumers, Alite ai

Mumbai: India’s victorious campaign at the ICC Men's T20 World Cup 2026 culminated in a high-impact final that attracted 135 million unique viewers on JioHotstar, according to advertising analytics released by COTT. The data highlights how brands scaled their advertising strategies in line with rising viewership across India’s Super 8 clash against West Indies, Semifinal 2, and the Final against New Zealand.The Final emerged as the most competitive advertising environment, with 75 brands vyi

India: Neha Agarwalla has joined as Divisional Head – Marketing Communications and Sponsorships (India and Asia), strengthening its leadership across key regional markets.Neha joins the company after a seven-year stint with Paytm, where she served as Associate Vice President. In her new role, she will be responsible for leading integrated marketing communications and sponsorship strategies across the region.Announcing the development on her LinkedIn handle, Neha shared, Excited to share that I

Mumbai: Studio9, the premium content production arm of TV9 Network, has officially entered India’s mainstream OTT space with Jazz City, a ten-episode historical espionage series now streaming on Sony LIV. Set in 1971 Calcutta against the backdrop of the Bangladesh Liberation War, the series marks a significant milestone for Bengali-language storytelling and signals Studio9’s ambitions in premium digital content.Jazz City centres on Jimmy Roy, played by Arifin Shuvoo, a Park Street jazz club

Mumbai: Amagi, a cloud-native SaaS platform powering broadcast and streaming TV worldwide, has unveiled its AI-driven Artwork Generation and Transformation capability as part of its ingest-to-monetization platform, Amagi NOW. The new feature enables media companies to convert raw video into platform-ready promotional artwork seamlessly within a single ecosystem.Built on Amagi Intelligence, the company’s AI layer, the capability addresses a longstanding operational challenge in content distribu

Mumbai: Almighty Motion Picture is set to adapt Harsh Realities: The Making of Marico, the acclaimed business bestseller chronicling the entrepreneurial journey of Harsh Mariwala, Chairman and Founder of Marico, into a screen production.The move comes as the production house builds on the momentum of its recent project Made In India – A Titan Story, which has garnered industry attention for its scale and storytelling. The book, co-authored by Mariwala and globally respected business strategist

Gurugram: Delhivery has announced the appointment of Neelam Dhawan as a Non-Executive Independent Director, effective March 20, 2026. She will assume the role of Chairperson of the Board from April 1, 2026, succeeding Deepak Kapoor, who is stepping down after more than eight years on the board.[caption id=attachment_2496244 align=alignleft width=200] Sahil Barua [/caption] “We are delighted to welcome Neelam Dhawan to the Delhivery Board as our Chairperson. Her exceptional track record in lead

London: Unilever on Friday confirmed it has received an inbound offer for its Foods business and is in discussions with McCormick & Company, responding to recent market speculation over the future of the division. The company, however, said there can be no certainty that any transaction will be agreed.In a media announcement, Unilever said its Board continues to view Foods as “a highly attractive business” with a strong financial profile, supported by market-leading brands in growing categor

MUMBAI: Oaksmith Packaged Drinking Water, from Suntory Global Spirits, today announced its partnership with Rajasthan as the Official Partner for the upcoming cricket carnival. The association marks a seamless alignment between two entities that share a belief in raising standards and advancing the way the game is experienced. Oaksmith brings this philosophy through Oaksmith Style Studio, its platform focused on elevating contemporary Indian style, intent, and excellence around cricket’s cultu

Kochi: Mathrubhumi has unveiled a new campaign taking a strong stance against fake news, while reaffirming the credibility of print media and encouraging audiences to continue the habit of reading newspapers.At a time when social media platforms are flooded with instant, often unverified content, the campaign highlights the growing gap between virality and credibility. Through two films, the initiative contrasts the chaotic nature of misinformation online with the reliability of traditional jour

Hyderabad: QNET India Region has launched its digital-first awareness campaign, #ValueEveryDrop, to mark World Water Day, focusing on promoting conscious water consumption and raising awareness around water quality.With growing concerns around water scarcity and contamination in India, the campaign aims to shift consumer attention beyond conservation towards the quality of water consumed daily. Through a four-day initiative, the company seeks to encourage a more informed approach to hydration, p

MUMBAI: As India gears up for the IPL season, Signify a company that work in lighting, has announced the partnership of its emerging electrical brand EcoLink with Rajasthan Royals. Through this collaboration, EcoLink becomes the Associate Sponsor for the team, strengthening the brand’s presence on one of India’s biggest sporting platforms and deepening the connect with millions of cricket fans across the country.The partnership also aligns with the upcoming product portfolio from EcoLink, re

Hyderabad: Get ready for an evening full of laughter, drama, and heartwarming moments! Zee Telugu is all set to bring the much-loved Telugu comedy-drama Bhartha Mahasayulaku Wignyapthi to your screens with its World Television Premiere. Mass Maharaja Ravi Teja, Ashika Ranganath and Dimple Hayathi starrer blockbuster movie Bhartha Mahasayulaku Wignyapthi, this Sunday, March 22nd at 6 pm, only on Zee Telugu!Ram Satyanarayana (Ravi Teja), who manufactures the Wine brand Anarkalee, travels to Spain

Mumbai: dentsu X has unveiled “The Creator Catalyst,” a new playbook and applied framework aimed at helping brands transform fragmented creator activity into a structured, scalable growth engine. Designed for the Algorithmic Era, the initiative seeks to reposition creators from a tactical channel to a central pillar of sustained brand growth.As the global creator economy continues to expand—projected to reach $528 billion by 2030—the playbook addresses a critical gap in how brands approa

Mumbai: Prime Video has unveiled its largest-ever Indian Originals slate at its ‘Prime Video Presents 2026’ showcase, announcing a lineup of nearly 55 series and movies spanning multiple languages, genres, and formats.The expansive slate underscores the platform’s continued investment in India’s creative economy, featuring collaborations with leading production houses such as Dharmatic Entertainment, Excel Entertainment, Tiger Baby Films, Abundantia Entertainment, The Viral Fever, and Wa

New Delhi: A branding and copyright dispute between two major fintech players has reached the Delhi High Court, with Razorpay accusing rival PayU of copying the creative expression, visual grammar and storytelling format of its founders-led IPL 2025 campaign.At the centre of the dispute is Razorpay’s claim that PayU’s campaign featuring startup founders mirrors its own campaign in a way that goes beyond inspiration and enters the territory of actionable imitation. Razorpay has argued that wh

New Delhi: Indian men’s cricket team head coach Gautam Gambhir has moved the Delhi High Court in a significant legal escalation against the unauthorised commercial and digital exploitation of his identity, seeking protection of his personality and publicity rights along with ₹2.5 crore in damages. Reports on March 19 said the suit targets alleged misuse of his name, image and likeness across social media and e-commerce platforms, including through AI-generated deepfakes and fake videos.The p

New Delhi: In a significant ruling for the media and entertainment industry, the Supreme Court has made it clear that failed film investments and profit-sharing disputes cannot automatically be turned into criminal cases unless there is clear evidence of dishonest intention from the very beginning. Emphasising the speculative and uncertain nature of the movie business, the Court held that business failure alone cannot be treated as cheating.The observation came while the apex court quashed crimi

Bengaluru: Ahead of the theatrical release of Ustad Bhagath Singh, producer Mythri Movie Makers has secured an ex parte temporary injunction from the Bengaluru City Civil and Sessions Court, restraining the circulation of allegedly false, malicious, defamatory, or derogatory content concerning the film across digital and media platforms.The order was passed by the Principal City Civil and Sessions Court, Bengaluru, in a suit filed by the production house against multiple intermediaries and platf

GTT Data Solutions is a technology services and consulting company focused on shaping Dual Intelligence: the integration of Human Intelligence and Artificial Intelligence to drive smarter, data-led decision-making. Headquartered in Pune, the company offers end-to-end solutions across data engineering, analytics, AI, ERP and CRM implementation, DevOps, and IT service management. With a mission to help organisations unlock the true value of their data, GTT Data partners with enterprises across ind

In October 2010, something unusual happened in the world of marketing. Gap Inc., which had built one of the most recognisable brands in American retail for more than 20 years, overnight replaced its iconic logo with a new design. The blue box shrank into a small gradient square hovering awkwardly above a Helvetica wordmark, trading its dependable and effortless American casual vibe for something that felt generic.Social media erupted. Loyal shoppers felt confused, even betrayed. Their reaction w

New Delhi: Ideabaaz, in association with Delhi Tourism and Wizcraft Group, has launched India’s Biggest Media-Tech Pitch Fest at the International Film Festival of Delhi 2026, scheduled from March 25–31, 2026.The initiative aims to foster innovation at the intersection of media, technology, and entrepreneurship, positioning the festival as a platform that extends beyond cinema into future-facing ideas and digital ecosystems.The pitch fest will invite startups, creators, and entrepreneurs fro

Milan: LePub has announced the appointment of Sonal Narain as Chief Strategy Officer for its Italian headquarters. In her new role, Narain will report to Bruno Bertelli, CEO and Chief Creative Officer, LePub Worldwide, and will lead the agency’s strategic vision while strengthening its focus on creativity, innovation, and excellence.A globally experienced strategist, Narain has built an award-winning career across three continents, working on iconic brands and delivering transformative campaig

Mumbai: The upcoming FIFA World Cup 2026 is expected to inject $10.5 billion into the global advertising market, but its overall impact on ad growth is diminishing amid a rapidly evolving media landscape, according to a new report by WARC Media.The tournament, set to be the largest in history and hosted across United States, Canada, and Mexico, will feature more matches and expanded sponsorship opportunities. However, despite its scale and global reach, the report highlights a fragmented adverti

Gurugram: Hyundai Motor India Limited (HMIL) has unveiled its latest brand campaign, ‘Respect the Young,’ for the new Hyundai Verna, celebrating a new generation of consumers defined by confidence, ambition, and individuality.The campaign positions the sedan as a reflection of Gen Z’s progressive mindset, highlighting how younger consumers are increasingly influencing purchase decisions across categories. Through this initiative, HMIL aims to connect with a cohort that values innovation, p

Mumbai: Wakefit.co has unveiled a quirky, nostalgia-driven campaign titled “Dhamki Squad” to mark World Sleep Day, inviting Indians to relive childhood bedtime memories while promoting the importance of healthy sleep habits.The campaign draws on the familiar “maa dhamkis” — playful yet firm bedtime warnings — that once ensured timely sleep in Indian households. Through this initiative, the brand is encouraging consumers to share their most memorable bedtime threats via Instagram, wit

New Delhi: The central government has told Lok Sabha that complaints related to violations of programme and advertising norms by private television channels are examined by an Inter-Departmental Committee (IDC) constituted under the existing regulatory framework.Responding to a written question in the Lower House on Wednesday, Minister of State for Information and Broadcasting L Murugan said advertisements aired on private satellite TV channels are required to conform to the Advertising Code pre

Mumbai: Gaming talent management agency, 8Bit Creatives, has announced its strategic expansion into the lifestyle creator economy with the onboarding of popular content creator Nishu Tiwari. This move marks a significant milestone for the agency as it evolves from gaming to building a more holistic creator ecosystem, in line with the rapid growth of lifestyle content in India.Over the years, 8Bit Creatives has built a formidable roster of India’s top gaming creators, including Naman Mathur (Mo

Mumbai: Fixderma has rolled out a strategic cinema advertising campaign for its Shadow Sunscreen range, aligning with the release of Dhurandhar 2 to maximise audience engagement and brand recall.The dermatology-backed skincare brand is screening its video advertisement across more than 225 screens in PVR INOX theatres, covering key metro markets including Delhi NCR, Mumbai, and Kolkata. The move comes as brands increasingly tap into high-footfall entertainment moments to drive visibility.With ci

Mumbai: GREW Solar has announced its partnership with Mumbai Indians and Gujarat Titans as the Official Solar Energy Partner for the upcoming men’s T20 cricket season, marking a significant expansion of its sports marketing strategy.The multi-team association builds on the company’s earlier engagement in the women’s T20 league and reflects its ambition to drive mainstream awareness of clean energy through cricket’s vast reach. Backed by the Chiripal Group, GREW Solar is among India’s f

Bengaluru: Ashirvad by Aliaxis has launched a purpose-driven campaign marking World Plumbing Day, celebrating the often-overlooked plumbing community through an emotionally engaging brand film.The campaign highlights the critical yet under-recognised role plumbers play in maintaining water infrastructure across homes, hospitals, construction sites, and public systems. Conceptualised as a tribute to this invisible workforce, the film aims to shift public perception and recognise plumbers as essen

Mumbai: Waaree Energies Limited has announced its association with Rajasthan Royals as the Main Principal Partner for the upcoming T20 season, marking a strategic move that connects India’s clean energy ambitions with one of its most popular sporting platforms.As part of the partnership, Waaree Energies’ brand logo will feature prominently on the front of Rajasthan Royals’ official matchday jerseys and training kits throughout the season.The collaboration brings together two entities align

Mumbai: AriesX, the professional equipment line from StudioBackdrops, has announced the launch of its Clix One-Click Softbox (65cm), aimed at simplifying lighting setups for photographers, videographers, and content creators.Priced at ₹5,499, the Clix Softbox is designed to make professional-grade lighting more accessible, featuring a one-click setup and release mechanism that enables quick installation and dismantling. The product is built to cater to creators working across studio environmen

New Delhi: Ai+ Smartphone has announced its association as the Official Smartphone Partner for two leading Mumbai Indians and Kolkata Knight Riders for the upcoming T20 season.The partnership positions Ai+ Smartphone at the heart of one of India’s largest cultural and sporting platforms, enabling the brand to connect with millions of cricket fans nationwide. As part of the collaboration, fans will gain access to exclusive experiences including player meet-and-greets, match tickets, signed merc

Delhi: India’s consumer landscape is undergoing a significant transformation, driven by research-led buying, rapid delivery expectations, and increasingly fluid purchase journeys, according to a new report by Alvarez & Marsal in partnership with the Confederation of Indian Industry (CII).Titled “The New Consumer Imperative: Rewiring Commercial Models for Growth,” the report is based on a survey of 2,019 respondents across 54 cities, supported by government data, platform disclosures, and i

Delhi: India’s consumer landscape is undergoing a significant transformation, driven by research-led buying, rapid delivery expectations, and increasingly fluid purchase journeys, according to a new report by Alvarez & Marsal in partnership with the Confederation of Indian Industry (CII).Titled “The New Consumer Imperative: Rewiring Commercial Models for Growth,” the report is based on a survey of 2,019 respondents across 54 cities, supported by government data, platform disclosures, and i

New Delhi: The Delhi High Court has issued an interim order directing Tamil media outlet Nakkheeran to remove allegedly defamatory videos and articles published against Isha Foundation and its founder, Sadhguru.The order comes in response to a defamation suit filed by Isha Foundation in 2024, seeking removal of content it described as defamatory, vulgar, and intended to harm its reputation, along with an injunction against further publication of similar material.According to the Foundation, the

Mumbai: KPMG International has named Gary Wingrove as its next Global Chairman and Chief Executive Officer, with his four-year term set to begin on 1 October 2026. The appointment follows his nomination by the KPMG Global Board and election by the firm’s Global Council.Wingrove currently serves as Global Chief Operating Officer and is part of KPMG’s Global Management Team. In that capacity, he has played a central role in shaping and executing the firm’s global strategy, including efforts

Mumbai: Royal Canin, a global leader in Health Through Nutrition, has unveiled its latest brand film titled “Unique Needs | Precise Nutrition,” reaffirming its commitment to delivering tailored, science-led nutritional solutions for pets.The campaign underscores the brand’s founding philosophy that every cat and dog has unique nutritional requirements shaped by factors such as breed, size, age, lifestyle, sensitivities, and health conditions. Through the film, Royal Canin highlights the im

Mumbai: Ajmal Dubai has announced the appointment of Ranveer Singh as its brand ambassador, ushering in a new phase of brand storytelling with the launch of its latest campaign, “Your Unseen Power.” The collaboration blends Ajmal’s rich perfumery heritage with a contemporary voice aimed at engaging a new generation of fragrance consumers.Marking a high-impact rollout, the campaign has taken over 575+ PVR screens nationwide, leveraging cinema as a key medium to amplify reach and visibility.

Mumbai: BharatPe, a financial services and UPI payments platform in India, has announced the appointment of Himanshu Verma as Head – POS Business, as it sharpens its focus on expanding its offline payments footprint and strengthening merchant adoption across the country.With over two decades of experience, Verma brings deep expertise across channel sales and distribution, go-to-market strategy, UPI payments, POS/EDC acquisitions, and merchant onboarding. He has a strong track record of buildin

Mumbai: The Indian Institute of Creative Technologies (IICT) has signed a Memorandum of Understanding (MoU) with Gativedhi Technologies Pvt. Ltd. to introduce AI-driven production intelligence tools into academic training and research, strengthening capabilities within India’s AVGC-XR (Animation, Visual Effects, Gaming, Comics and Extended Reality) ecosystem.As part of the collaboration, IICT will integrate Gativedhi’s production intelligence platform, Shotrack, into its academic programmes.

Mumbai: Zed Black, the flagship fragrance and devotional products brand from Mysore Deep Perfumery House (MDPH), has unveiled its latest television campaign ‘Sab Shubh Hoga’ featuring cricketer MS Dhoni, marking its strategic expansion into the camphor and pooja essentials category.Launched on the first day of Chaitra Navratri, the campaign introduces Zed Black Samarpan Pure Camphor and Bhimseni Camphor, tapping into the heightened spiritual sentiment during the nine-day festival observed ac

Mumbai: Mobavenue AI Tech Limited (“Mobavenue AI”), a digital-first technology company offering AI-powered advertising and consumer growth platforms, has announced the appointment of Vijay Basantani as its Group Chief Financial Officer (CFO).In his new role, Basantani will lead the company’s financial strategy, capital planning, and governance initiatives, as Mobavenue AI continues to scale its AI-native platforms and expand its digital ecosystem.A seasoned Chartered Accountant with over t

Mumbai: Pinaki Bhattacharya, who most recently served as Chief Strategy and Client Partnerships Officer at VML India, has parted ways with the agency after spending close to 16 years with the network.Bhattacharya shared the update through a LinkedIn post, revealing that he had stepped down in early February. Reflecting on his long tenure, he described the journey across the agency’s various identity shifts—from JWT to Wunderman Thompson and eventually VML—as a deeply fulfilling chapter in

Women represent one of the most powerful consumer segments in the global economy. Today, they control or influence nearly 70–85% of consumer purchasing decisions across categories, ranging from everyday household purchases to high-value decisions such as homes, cars, and travel.Despite this enormous economic influence, marketing aimed at women has historically relied on simplistic cues rather than meaningful insights. For years, brands used what is commonly referred to as “pink marketing”

Valapad: Manappuram Finance Limited has received all requisite regulatory approvals from the Reserve Bank of India (RBI) for the proposed acquisition of joint control by Bain Capital, marking a significant milestone in the company’s next phase of growth.The approvals extend to Manappuram’s key subsidiaries—Asirvad Micro Finance Limited (AMFL) and Manappuram Home Finance Limited (MHFL)—for the indirect change in control and management. The development follows Bain Capital affiliates, BC A

The traditional marketing funnel in travel is officially dead. Today’s traveller moves from inspiration to booking in a single, non-linear loop—driven by AI, creator ecosystems, and a massive surge in demand from India’s Tier-2 and Tier-3 cities.In this context Medianews4u.com caught up with Manmeet Ahluwalia CMO EaseMyTrip. As an Expedia veteran who recently joined EMT to lead their global marketing and brand strategy he offers a unique vantage point on the New Geography of Indian travel

Mumbai: Wellness organic brand Bharat Vedica, a Patel Venture, has unveiled its latest digital-first campaign titled ‘From Beehives to Bottles’, bringing the natural journey of honey to life through storytelling-led social media content. Drawing inspiration from the intricate design of honeycombs, the campaign shifts focus from conventional marketing narratives to nature-driven storytelling.Launched on Instagram, the campaign traces honey’s journey from blossoms to the hive and eventually

Mumbai: Shop Culture has released insights from its latest report, “The Commerce Reckoning: 2025 Global Intelligence Report,” highlighting a major shift in global e-commerce dynamics, with profitability pressures reshaping growth strategies and India’s quick commerce segment emerging as a key driver.Based on observations across 20+ markets, the report notes that while global e-commerce is projected to surpass $6.86 trillion in 2025 with 2.77 billion online shoppers, brands are facing decli

As brands sharpen their digital playbooks around the Indian Premier League, influencer marketing is fast emerging as a major spending avenue, with outlays expected to approach ₹700 crore in 2026, according to a new analysis by creator intelligence and collaboration platform Qoruz. The report, which maps creator activity, engagement behaviour and brand investments across IPL seasons from 2023 to 2025 , indicates that influencer-led campaigns have grown from an estimated ₹250 crore in 2023 to

Sippy Films, a studio behind movies like 'Sholay', is entering a new phase of structured transformation under the custodianship of Shehzad Sippy. This transformation is supported by a strategic investment from Kuberans Tech Ventures, co-founded by Jeet Wagh. The investment has been completed at an undisclosed valuation.A Legacy Repositioned for the Next EraThe studio’s current restructuring is shaping Sippy Films into a character IP led content company. The company will focus on responsibly ex

Mumbai: “Advertising must build trust, not just reach,” said Sanjay Jaju, Secretary, Ministry of Information & Broadcasting , while delivering the keynote address at the AdTrust Summit 2026 in Mumbai today. The Union I&B Secretary underlined the urgent need for a responsible, transparent, and credible advertising ecosystem in India, especially as the sector grows in scale, complexity and influence. Shri Jaju emphasized that while the sector should continue to grow, there must also be account

Mumbai: Pure Nutrition has announced its partnership with Chennai Super Kings (CSK) as the Official Sports Nutrition Partner, marking a significant collaboration between the sports and wellness sectors.The association underscores the growing importance of science-backed nutrition in enhancing athletic performance, recovery, and mental focus, especially in high-intensity tournaments like the Indian Premier League. The partnership reflects a shared commitment to excellence, consistency, and innova

Mumbai: Wellbeing Nutrition has announced actor Malavika Mohanan as the brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione portfolio, marking a strategic push to reposition collagen as an essential component of daily skin health.The move reflects a broader shift in India’s evolving ingestible beauty segment, where the focus is transitioning from topical skincare to nutrition-led approaches that support skin health from within. Through this partnership, the brand

Mumbai: Swiss Military has appointed Compass Communications as its strategic communications partner in India, as the brand sharpens its focus on the growing luggage and travel accessories market.The partnership comes at a time when India’s travel sector is witnessing strong momentum across domestic and international segments. Swiss Military aims to capitalise on this shift by streamlining its portfolio and strengthening its presence in key categories such as luggage, bags, and travel accessori

Hyderabad: Woxsen University has announced the appointment of Vishal Khurma as Group Chief Executive Officer. In his expanded role, Khurma will continue to lead the university’s strategic growth while overseeing associated entities across India and the Middle East, further strengthening its global outlook and institutional expansion.Khurma has been associated with Woxsen University since 2019 and has played a pivotal role in shaping its strategic direction and operational scale. Over the past

Mumbai: Publive REVV has announced the appointment of Sonnika Singh as Lead – West Business, as part of its efforts to strengthen its leadership team and expand its advertising ecosystem.In her new role, Sonnika will be responsible for driving strategic advertising partnerships, unlocking new revenue opportunities, and deepening relationships with brands and agencies across the western region.With over 15 years of experience in digital advertising, media sales, and integrated brand partnership

Mumbai: Mauro Ramalho, Chief Creative Officer at Publicis Brazil, has been appointed Jury Chair for the Creative Commerce, Use of Data, B2B category at the ABBY Awards 2026 Powered by The One Club for Creativity | The One Show.With over 25 years of experience in national and international advertising, Ramalho has worked across three countries and collaborated with some of the world’s leading agencies. In his current role at Publicis Brazil, he leads creative strategy and execution, bringing gl

Mumbai: Virgin Music Group has announced a strategic partnership with Jass Records to drive global music distribution and amplify independent Punjabi voices across international markets.The collaboration underscores Virgin Music Group’s commitment to supporting independent artists, labels, and regional music ecosystems, while accelerating the global reach of Punjabi music. The partnership will leverage Virgin Music Group’s distribution infrastructure and market expertise to expand Jass Recor

Mumbai: CometChat has secured $6.5 million (approximately ₹60 crore) in strategic funding from existing investor Run Ventures to accelerate the growth of its next-generation AI agent platform. With this round, the company’s total funding raised to date stands at $21.1 million.The latest infusion follows a $10 million Series A round and is positioned as a precision capital investment to fast-track CometChat’s AI roadmap while its core business progresses toward sustained profitability. The

Bangalore: Jagdish Sheth School of Management (JAGSoM) has announced a strategic transition in its Board of Governors leadership, elevating Dr. Jagdish Sheth to the role of Chairman Emeritus while appointing Sudhir Sethi as the independent, non-executive Chairman of its Advisory Council.The move recognises Dr. Sheth’s distinguished contributions and global academic legacy, while bringing in industry-driven leadership to strengthen the institution’s future direction. As Chairman Emeritus, Dr.

Mumbai: Anthem Sports & Entertainment has announced that TNA Wrestling has entered into a new multi-year exclusive programming agreement with Warner Bros. Discovery’s premium sports channel Eurosport India. The renewed deal, set to commence in July 2027, will bring hundreds of hours of TNA’s first-run original content to audiences across India and the South Asian region.The agreement consolidates TNA’s programming under a single exclusive partnership, ensuring fans across India, Pakistan,

Bengaluru: TechnoSport has introduced a refreshed brand identity as it accelerates expansion across retail, digital, and marketplace channels, marking a significant milestone in its growth journey.At the heart of the rebrand is a redesigned wordmark featuring a bold, forward-leaning italic typeface, symbolising speed, energy, and movement—core attributes of the brand’s performance-led ethos. The refreshed identity comes at a pivotal time as TechnoSport continues to scale its presence across

New Delhi: Crocs has announced the onboarding of KL Rahul as its newest brand ambassador, marking a significant milestone as he becomes the first Indian athlete to take on the role of Global Brand Ambassador for the brand. The announcement coincides with the launch of Crocs’ latest campaign, ‘Play Hard. Rest Easy.’, centred around its iconic Classic Clog.The campaign positions Crocs as the preferred footwear for athletes and consumers during moments surrounding sport, from pre-game prepara

New Delhi: MMTC-PAMP has announced the appointment of Rachna Jindal as the Chief Financial Officer (CFO), strengthening its leadership team as part of the company’s commitment to building a future-ready and high-performing organisation.With over 25 years of extensive experience in finance, treasury, supply chain, and business transformation verticals, Rachna will lead the Finance function at MMTC-PAMP, driving financial governance, strategic planning, capital allocation and profitability. She

Mumbai: EKKE, a digital-first platform spotlighting contemporary Indian design, has made its debut with The Timekeepers, a campaign that reflects on the idea of timelessness in fashion and design.Set within an abandoned industrial mill, the campaign creates an atmospheric backdrop where past and present converge. The space, stripped of its original function, becomes a neutral stage for storytelling—one that allows memory, transition, and modernity to coexist. Through carefully constructed visu

Bengaluru: Meta, in collaboration with Ormax Media, has unveiled a new report titled “Micro Dramas: The India Story,” spotlighting the rapid rise of micro dramas as a significant new content category in India’s digital entertainment ecosystem.The findings were presented at the inaugural Meta Marketing Summit: Micro-Drama Edition, where industry stakeholders including creators, platforms, brands, and investors gathered to discuss the format’s evolution and growth potential.According to th

Bengaluru: Meta, in collaboration with Ormax Media, has unveiled a new report titled “Micro Dramas: The India Story,” spotlighting the rapid rise of micro dramas as a significant new content category in India’s digital entertainment ecosystem.The findings were presented at the inaugural Meta Marketing Summit: Micro-Drama Edition, where industry stakeholders including creators, platforms, brands, and investors gathered to discuss the format’s evolution and growth potential.According to th

Mumbai: Lufthansa Airlines has unveiled a large-scale, immersive out-of-home (OOH) campaign in partnership with WPP Media, bringing its global brand philosophy, “Every journey is a new beginning. All it takes is a yes,” to life across key urban centres in India.Conceptualised and executed by WPP Media, the campaign reimagines traditional outdoor advertising by transforming everyday cityscapes into experiential touchpoints of travel inspiration. Spanning multiple cities, the initiative blends

Mumbai: Think9, founded by Ashni Biyani and Avni Biyani along with brand evangelist Santosh Desai, has announced the acquisition of Whoppl, marking a strategic step in its ambition to build future-ready, culture-first brands. As part of the move, the company has launched Nova9, a specialized unit aimed at creating high-velocity, culture-driven storytelling systems for the attention economy.The acquisition brings together Whoppl’s creator-first ecosystem with Think9’s brand-building expertise

Bengaluru: foundit, a jobs and talent platform, has unveiled its second brand film featuring Jasprit Bumrah, following his Player of the Tournament performance at the ICC Men's T20 World Cup.The latest film builds on the platform’s ongoing ‘Boss Aaj Kal’ campaign, reinforcing the idea that when employees have access to the right opportunities, workplace dynamics naturally shift in their favour. Using humour and a relatable office setting, the campaign highlights the subtle confidence that

Mumbai: WARC has unveiled the Effective 100 Rankings 2026, the global benchmark recognising the most awarded campaigns and companies for marketing effectiveness. The annual rankings aggregate results from leading global and regional effectiveness awards, offering a comprehensive view of campaigns that have delivered measurable business impact.Topping this year’s rankings is the campaign ‘Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement’ for Dove, developed by Ogilvy Lond

Mumbai: Bizzcom Solutions, a fast-growing public relations agency known for delivering impactful communication strategies, has announced the expansion of its global outreach services to help brands build a strong presence across key international markets, including the United States, United Arab Emirates, and Europe.With businesses increasingly seeking cross-border visibility, the agency is strengthening its international media network, strategic partnerships, and storytelling capabilities to su

Mumbai: BBC Creative has named Natalie Lau as its new Head of Planning, strengthening its strategic leadership team as the organisation continues to sharpen its creative output.In her new role, Lau will collaborate closely with incoming Executive Creative Director Richard Biggs, with a mandate to lead planning and drive culturally resonant creative strategies.Lau joins BBC Creative from Uncommon Creative Studio, where she most recently served as Head of Strategy. During her tenure, she worked on

Folk Frequency is a cultural intelligence studio that translates audience behaviour into strategic frameworks for brands and agencies.Folk Frequency has come out with an Inside IPL Report Match-time is a food ritual for more than half. 56% say they say they planned something special (ordered in or went out mainly because of the match). Another 80% select chips/ namkeen as a companion, and 26% prefer beer. Multi-screen and chat are core to the experience: 43.5% say they either watched while using

Mumbai: CNBC-TV18, India’s leading English business news channel, hosted the 21st edition of the India Business Leader Awards (IBLA), one of the country’s most prestigious platforms recognising leadership across sectors. The evening brought together some of India’s most influential voices from government, business, sports and public policy to celebrate individuals and institutions whose contributions continue to shape India’s economic progress and growing global stature.The ceremony was

Mumbai: Jerin Verghese has been appointed as Director – Brand, Marketing and Communications at EY India, advancing within the organisation after a long and progressive tenure. Most recently serving as Associate Director, her elevation marks a key milestone in her nearly two-decade association with the firm.Verghese brings over 20 years of experience in strategic communications, with a strong track record in brand positioning, media messaging, and crisis management. In her new role, she will be

Mumbai: Procter & Gamble Hygiene and Health Care Limited has announced a leadership transition in its human resources function, with Robin Thadathil set to take over as Head of Human Resources effective 1 April 2026.Thadathil brings over 16 years of experience within the P&G ecosystem, having worked across key international markets including Singapore, the United States and Southeast Asia. In his most recent role, he led HR for Malaysia, Singapore and Vietnam, while also managing regional respon

New York: Omnicom Media, a connected capability of Omnicom (NYSE: OMC), has announced the appointment of Ellen Griffin as Global Brand President of OMD, the world’s largest media agency network. The move reinforces the group’s strategy of placing experienced practitioner-leaders at the forefront of its global agencies.The announcement follows closely on the heels of Bradley Rogers being named CEO of OMD USA, signalling a broader leadership reshuffle aimed at strengthening client-centric oper

Mumbai: Stayfree, a menstrual hygiene brand, has unveiled a new digital campaign for its Stayfree Secure Nights range, highlighting the importance of choosing the right night-time protection to address sleep disruptions during periods.The campaign draws attention to a key but often overlooked concern—sleep deprivation during menstruation. According to research, nearly 67 percent of women experience disturbed sleep on certain nights during their period, often due to discomfort and fear of leaka

On the occasion of International Women’s Day Medianews4u.com caught up with Manisha Khadge CMO Mindbowser. With nearly two decades of experience in B2B IT services and product engineering, she has led impactful marketing and brand transformation initiatives at organisations such as Synechron, Tavisca, Icertis, and Signzy. At Mindbowser, she drives growth through customer-centric strategies while actively championing Diversity, Equity, and Inclusion through initiatives like the “Support Women

On the occasion of International Women’s Day Medianews4u.com caught up with Sonal Singh, Head of Corporate Communications, Jindal Stainless. A passionate and artful communicator, she leads the communication function for the stainless steel manufacturing company. Q. The PR and communications industry has more female employee representation than many other sectors. What is the reason for this? The reason lies in a few inherent strengths than women acquire through their conditioning and inner nat