Mumbai: Surya Roshni, one of India’s most trusted and respected brands in Lighting, Fans, Home Appliances, Steel, and PVC pipes, has announced the elevation of Parul Phadke as the new Head of Marketing & Advertising for its Lighting & Consumer Durables business.Parul brings a dynamic and forward-looking marketing vision, backed by dual postgraduate degrees in Marketing, an MBA, and a recent certification in Digital Marketing from MICA. Her appointment reinforces Surya Roshni’s commitment to

Mumbai: MyG, a retail electronics and mobile chain, celebrated its 20th anniversary with a state-wide Mega Sale that marked two decades of trust and service to consumers across the state. To amplify this milestone, MyG partnered with JioStar’s MegaBlast — India’s largest one-day advertising takeover across television — creating unparalleled excitement and engagement throughout Kerala.MegaBlast, an innovative ad property conceptualized by BMEG Pvt. Ltd. in collaboration with Asianet Netwo

Apologies are usually about admitting mistakes, but not this time. The internet is now flooded with mock apology statements from brands and influencers who are “sorry” for being too amazing. From Skoda and Haldiram’s to designers like Rina Dhaka and chefs Ranveer Brar and Rakhee Vaswani — everyone seems to be jumping on the bandwagon. The tone? Playful, self-aware, and dripping with irony. From remorse to mock remorse The tongue-in-cheek trend, which reportedly began in the Philippines l

Chennai: Boost, from Hindustan Unilever Limited (HUL), has joined the Chennai Esports Global Championship (CEGC) — India’s premier state-backed esports tournament — as the ‘Powered By’ Partner.The partnership was co-conceptualized by Boost Team and WPP Media’s Team Fulcrum, whose strategic vision identified esports as a high-impact avenue for purpose-led storytelling. The collaboration marks a pivotal step in connecting a legacy performance brand with an emerging digital culture that

Mumbai: Sahi, a new age broker and high-performance trading platform, launched a new brand inspiring traders to upgrade from outdated technology and embrace a faster, smarter, and more powerful trading experience. With its 'fresh start' visual narrative, the latest campaign from Sahi invites India’s trading community to leave behind outdated, sluggish systems and step into a new era of speed and intelligence.The cinematic narrative captures the traders deleting the lagging applications, cleani

Mumbai: National Geographic is set to bring back its much-loved Explorer Film Festival with an all-new season. Featuring groundbreaking films and bold voices, this year’s edition continues National Geographic’s legacy of storytelling that inspires curiosity and connects audiences to the world in new ways. With a powerful lineup of inspiring films from across the world, the Explorer Film Festival will premiere on Sunday, 9th November at 10 PM.This year’s festival highlights the work of Nati

Mumbai: The 56th International Film Festival of India (IFFI) is set to dazzle audiences in Goa from November 20 to 28, 2025, celebrating global cinema with over 240 films from 81 countries, including 13 world premieres, 4 international premieres, and 46 Asian premieres. This year, IFFI received a record 2,314 submissions from 127 countries, reinforcing its position as one of the world’s fastest-growing film festivals.A highlight of this year’s edition will be the felicitation of superstar Ra

Mumbai: JioStar has taken decisive anti-piracy action against an unauthorised cable operator, M/s Goldy Diginet Private Limited, which was unlawfully retransmitting JioStar’s content to approximately 4,000 subscribers in the region.Based on the complaint filed by Jiostar for piracy by the Network, An FIR (No. 0295/2025) was registered on November 3, 2025, at Kotwal Police Station, Banswara, under Section 303(2) of the Bharatiya Nyaya Sanhita (BNS), 2023, and Sections 37, 51, 63 & 65-A of the C

Global: Bitget, the world's largest Universal Exchange (UEX), has strengthened its leadership in global brand narrative and user engagement strategy with the appointment of Ignacio Aguirre Franco as its new Chief Marketing Officer (CMO).Ignacio brings over fifteen years of experience across technology, fintech, and blockchain, with a career that bridges engineering and marketing. Before joining Bitget, he held senior roles at Adobe, SAP, Scorechain, and Xapo Bank, where he helped scale global pr

Mumbai: Prime Video has onboarded AP International South Cinema as an add-on subscription, bringing one of the largest South Indian film libraries to its platform. The add-on will feature a specially curated selection of Tamil and Malayalam blockbusters and contemporary classics, available to customers in India at INR 399 per year.AP International South Cinema offers a diverse mix of award-winning, critically acclaimed, and fan-favourite titles, celebrating the depth and vibrancy of South Indian

Chennai: The Hindu has launched a powerful new brand campaign titled ‘Written by Journalists’, created in collaboration with Talented. The campaign reaffirms The Hindu’s 147-year-old legacy of journalism built on rigour, responsibility, and respect for the reader — by reminding audiences of something fundamental yet often overlooked: real news is written by journalists.Unfolding through four striking ad films, the campaign poses a provocative question — “Who writes the news you read,

Mumbai: Prime Video has launched the highly awaited trailer for the third season of its critically acclaimed and widely loved Original series, The Family Man, at a vibrant fan and media event in Mumbai. The exhilarating, high-stakes spy action-thriller series created by the powerhouse duo Raj & DK under their banner—D2R Films, marks the return of the iconic spy, Srikant Tiwari (Manoj Bajpayee), who now finds himself on the run along with his family from not only formidable new adversaries—Ru

Mumbai: ZEE5, India’s largest homegrown video streaming platform, has announced the World Digital Premiere of Dashavatar, a grand-scale mythological drama directed by Subodh Khanolkar and produced by Ocean Film Company and Ocean Art House. The film features an exceptional ensemble cast including Dilip Prabhavalkar, Mahesh Manjrekar, Bharat Jadhav, Abhinay Berde, Priyadarshini Indalkar, Siddharth Menon, Aarti Wadagbalkar, Ravi Kale, and Vijay Kenkre.Reimagining the timeless legend of Lord Vishn

Mumbai: After making rounds at prominent film festivals, Saali Mohabbat — the highly anticipated ZEE5 Original Film — directed by Tisca Chopra and starring Radhika Apte, Divyenndu Sharma, Anurag Kashyap, Anshumaan Pushkar, Sauraseni Maitra, and Sharat Saxena — is set to premiere exclusively on ZEE5 later this year.Produced by Jio Studios and Manish Malhotra’s Stage5 Production, the thriller-drama marks the designer’s digital debut as a producer, seamlessly blending his signature visual

Mumbai: Kylie Cosmetics, the global beauty brand founded by entrepreneur Kylie Jenner, is expanding its presence in India with its launch on Nykaa, India’s leading beauty and lifestyle destination. This move brings Kylie’s trend-setting universe closer to her growing fan base in the country.Introduced in India by House of Beauty, Kylie Cosmetics has already garnered strong consumer love, with its cult-favourite Lip Kits leading the charge. As part of its next growth phase, the brand is now a

Mumbai: Himalaya Wellness, a personal care brand, has partnered with the Indian Women’s Ice Hockey Team to launch its new campaign #StrongWomenSoftSkin, unveiling the Himalaya Cocoa Butter Intensive Serum Body Lotion.A first-of-its-kind innovation in its category, the lotion combines the benefits of serum with 100% natural-origin extracts to deliver deep and lasting nourishment. The collaboration celebrates women who push boundaries and exemplify resilience in the face of challenges.The digita

So Paulo: 404 Innovation Studio, part of Galeria Holding, has announced the appointment of Arthur Lobo as Creative Director, joining Thayssa Szymanskyj and the creative duo Carlos Yanke and Michelle Gorodski, collectively known as “Carchelle.”Lobo’s appointment follows the integration of part of EST.31, the creative studio he founded in 2024, into the 404 Innovation Studio ecosystem. Under his leadership, EST.31 introduced a distinctive equity-based business model and methodology tailored

Mumbai: Digitally Inspired Media, an award-winning integrated communications agency known for crafting culturally resonant digital experiences and strategic storytelling, has bagged the integrated campaign mandate for OM SYSTEM, the iconic imaging brand formerly known as Olympus Cameras.The win follows a competitive multi-agency pitch and marks a pivotal step in OM SYSTEM’s rebranding journey in India, reinforcing its legacy while embracing a new era of innovation and creativity.As part of the

New Delhi: Britannia Industries, in collaboration with WPP Media, has announced the return of its innovative digital engagement platform — BourbonIT Challenge 2.0. The new edition takes creativity a notch higher, transforming the campaign into a voice-powered, multilingual recipe experience designed to inspire experimentation and participation at scale.Developed in partnership with WPP Media, the new BourbonIT Challenge integrates Google Gemini for recipe and image generation, and ElevenLabs f

Mumbai: INLIFE Healthcare, one of India’s most trusted brands in the nutraceutical and wellness space, has announced the onboarding of celebrated sportsman, motivational speaker, and India’s first MMA title holder Sangram Singh as the Brand Ambassador for its Magnesium Range.The collaboration marks a significant step forward in INLIFE Healthcare’s mission to drive awareness around holistic wellness and preventive healthcare. With this partnership, the brand aims to reinforce its commitment

Joyalukkas, a jeweller recently revealed their new brand ambassador, Samantha Ruth Prabhu. The actress will bring her inimitable charisma to represent Joyalukkas jewellery’s timeless designs and inspiring legacy of craftsmanship across international markets.This association brings together two icons that share a deep connection with perfection, authenticity, and grace. Her endearing charm and savoir faire perfectly mirror Joyalukkas' journey of over three decades, built on artistry, trust, and

Bengaluru: The Advertising Club Bangalore has announced an extension for entries to the Big Bang Awards 2025, one of India’s most respected recognitions of excellence in advertising, media, design, and digital creativity. Participants now have until November 10, 2025, to submit their work at www.bigbangawards.com.For over two decades, the Big Bang Awards have celebrated the imagination, innovation, and impact of India’s creative and marketing community. Participation has grown steadily, with

New Delhi: Almonds Ai, a channel loyalty, rewards, and solutions company, has announced the opening of its new office in Indore, Madhya Pradesh, marking a significant milestone in its nationwide growth journey and commitment to strengthening its India operations.The new Indore office will function as a strategic hub for the company’s technology and customer service teams, driving next-generation AI-led engagement and loyalty solutions for brands across sectors. Almonds Ai aims to scale its Ind

Noida: In a remarkable recognition of India’s growing influence in global journalism, Manish Kumar Jha, Executive Editor of TV9 Bharatvarsh, has been honoured with the prestigious ‘Honest View 2025’ International Media Award in Moscow on 29 October 2025.The ‘Honest View’ International Competition of Information Projects for Foreign Media, now in its fourth edition, celebrates excellence in global journalism that upholds the highest standards of objectivity, balance, and factual integri

Hong Kong: The Hong Kong Cricket Sixes is set to make its most global return yet, with Cricket Hong Kong, China confirming broadcast coverage across more territories than any previous edition of the iconic tournament.From November 7 to 9, cricket fans worldwide will witness 29 electrifying matches featuring 12 international teams, as the high-octane Sixes format returns to the global stage. The expanded coverage has been facilitated by Marron Media, the exclusive global sales agent for Hong Kong

Studio Blo is a content studio that aims to redefine AI-driven filmmaking. Earlier this year it had released a 100% AI-generated film for the Almost Gods FILA collection.This partnership merges FILA’s sport-luxury heritage with Almost Gods’ cinematic brutalism, historical symbolism, and philosophical storytelling, challenging conventional ideas of collaboration. Drawing from FILA’s clay-court tennis legacy, the collection reinterprets classic silhouettes through a lens of mysticism and ele

Mumbai: Rakesh Masala, which offers spices and food products has announced Hrithik Roshan as its official brand ambassador.Founded by S. P. Chaudhary in 1975 with just two products, Rakesh Masala has grown into a household name with over 80 offerings across spices, oils, flours, snacks, and kitchen essentials. The company was the first in North India to adopt cryogenic technology for spice grinding, and today operates ten state-of-the-art manufacturing units with a daily capacity of 125 metric t

Gurugram: CARS24, India’s leading autotech platform, has announced the elevation of Manoj Yadav as Chief Business Officer (CBO), India, marking a strategic move to strengthen its leadership team as the company enters its next phase of scale, profitability, and innovation.In his new role, Manoj will spearhead CARS24’s business strategy and growth engine, with a focus on sustainable expansion, operational excellence, and customer trust. His mandate includes driving execution across business ve

Mumbai: WPP has announced that WPP Media has been appointed by Reckitt to handle media planning and buying across 21 European markets, marking a significant milestone in Reckitt’s media transformation journey.Under this partnership, WPP Media will develop and execute strategy across Reckitt’s portfolio of trusted health and hygiene Powerbrands – household names used by millions globally for their quality and scientific excellence – including Durex, Nurofen, Strepsils, Gaviscon, Veet, Det

Chennai: Evolve Energy Group, a one-call solar solution, has appointed former Indian cricketer and Tamil Nadu head coach Hemang Badani as its brand ambassador. The collaboration coincides with the launch of Evolve’s “Evolve The All-Rounder in Solar” campaign, highlighting the company’s end-to-end approach to solar energy.The campaign draws a parallel between cricket and solar solutions, positioning Evolve as a holistic partner that manages every stage of the solar journey—from design a

Mumbai: The third edition of Sanjeevani: United Against Cancer, a transformative initiative by Federal Bank Hormis Memorial Foundation, News18 Network, and knowledge partner Tata Trusts, has launched today with a clear message: early detection saves lives, and screening is everyone’s responsibility, regardless of how fit they feel.Leading the campaign is Vidya Balan, whose voice and presence anchor the movement. Through two evocative short films, she challenges complacency and dispels the myth

Mumbai: TTK Healthcare has appointed BC Web Wise as its digital agency for MsChief, India’s first female-centric pleasure brand from the house of TTK Healthcare. A pioneer in India’s sexual wellness category since the 1950s, TTK Healthcare has long been associated with trust, innovation, and social responsibility. Through leading brands such as Skore and Eva, the company has helped shape India’s modern understanding of intimacy, confidence, and self-care.The collaboration follows a multi-a

Mumbai: Johnson’s Baby, the baby care brand, has announced a major brand transformation with the launch of its upgraded product range, featuring advanced skin-science-based formulations, refreshed branding, and sustainable packaging — designed to be “Better for Baby, Better for Mum, and Better for the Planet.”The relaunch is accompanied by the unveiling of its new campaign, ‘It’s Pure Love,’ featuring Anil Kapoor and Sonam Kapoor, which beautifully captures everyday moments of bond

Bengaluru: Moshi Moshi, one of India’s leading integrated communication agencies, has bagged two new high-profile mandates — the digital marketing mandate for Rapido’s Ownly and the branding consultancy mandate for Kusha Kapila’s Underneat.Under the partnership with Ownly, Moshi Moshi will lead content creation, social media management, performance marketing, influencer collaborations, and digital community building, with a focus on hyperlocal campaigns designed to engage Bengaluru’s y

Mumbai: Following a highly competitive multi-agency pitch, Marico Limited, one of India’s leading FMCG companies, has appointed Omnicom Media Group’s PHD India as its Agency of Record for its integrated media mandate.Under this partnership, PHD India will handle end-to-end media strategy, planning, and buying for Marico’s diverse portfolio, including marquee brands such as Parachute, Parachute Advansed, Saffola, Nihar, Livon, Set Wet, and new-age digital-first brands like Beardo, Just Herb

Mumbai: Breaking away from comfort zones, Rexona’s latest campaign, ‘Maidan Mein Utro’, fronted by Indian cricket icon Smriti Mandhana, delivers a powerful message — true confidence is built by stepping in, showing up, and embracing every challenge.The campaign is a bold celebration of participation, resilience, and self-belief, encouraging women to step into every “maidan” — every space and challenge — with confidence. Set against the dynamic backdrop of a cricket field, the fil

Mumbai: After creating waves by featuring Ekta Kapoor in a first-of-its-kind brand film — and earlier collaborating with Divyanka Tripathi — YesMadam, India’s leading home salon and wellness brand, has now onboarded another television icon, Sakshi Tanwar, to promote the launch of its Korean Body Polishing service.Known for her grace and simplicity, Sakshi is seen in a fresh, relatable avatar in the new campaign film, which showcases her experiencing YesMadam’s newly launched service with

Mumbai: After creating waves by featuring Ekta Kapoor in a first-of-its-kind brand film — and earlier collaborating with Divyanka Tripathi — YesMadam, India’s leading home salon and wellness brand, has now onboarded another television icon, Sakshi Tanwar, to promote the launch of its Korean Body Polishing service.Known for her grace and simplicity, Sakshi is seen in a fresh, relatable avatar in the new campaign film, which showcases her experiencing YesMadam’s newly launched service with

Mumbai: IDEABAAZ, a multilingual startup reality show, has made an extraordinary debut across the linear and digital entertainment platforms of Zee Entertainment Enterprises Ltd. (‘Z’), outperforming Shark Tank India Season 1 in total launch-week reach.According to BARC data, IDEABAAZ reached an impressive 30.9 million viewers (All India 2+) across its first two airings on October 25 and 26. The show was simulcast on nine key Zee Network channels — Zee TV (SD & HD), Zee Bangla, Zee Marathi

Mumbai: DoubleVerify, a software platform for media quality verification and performance optimization, and Roku, Inc. (“Roku”) (NASDAQ: ROKU), today announced new milestones from their two-year collaboration to protect connected TV (CTV) advertising from fraud. The partnership continues to deliver significant results in combating falsified ad impressions and ensuring greater transparency across the streaming ecosystem.According to DV’s latest report, Global Insights: Trends in the Modern S

Mumbai: Dailymotion Advertising, the video marketing suite developed by Dailymotion, has announced the launch of Ray, its new Agentic AI video marketing platform designed to transform a simple brief into an actionable plan within minutes.Available worldwide, Ray empowers brands and advertisers to streamline audience planning, creative intelligence, activation, and campaign measurement across Dailymotion’s vast ecosystem of 400 million monthly users and 5,000 publishers. The Dailymotion video p

Mumbai: Havas has announced the acquisition of a majority stake in Gauly Advisors (“Gauly”), a leading corporate and financial communications consultancy based in Germany. With this acquisition, Gauly will join H/Advisors, Havas’s global strategic communications network, marking a significant expansion of its advisory platform across Germany, the broader DACH region, and Europe. The move further strengthens H/Advisors’ position as a leader in strategic and financial communications across

Mumbai: Havas has announced the acquisition of a majority stake in Gauly Advisors (“Gauly”), a leading corporate and financial communications consultancy based in Germany. With this acquisition, Gauly will join H/Advisors, Havas’s global strategic communications network, marking a significant expansion of its advisory platform across Germany, the broader DACH region, and Europe. The move further strengthens H/Advisors’ position as a leader in strategic and financial communications across

Mumbai: Oroos Confectionery Pvt. Ltd., an innovation-led Indian packaged food brand committed to redefining indulgence for the next billion consumers through its Make in India initiative, has announced the appointment of Manish Babuta as Head of General Trade (GT) Sales.In his new role, Manish will spearhead Oroos’ GT Sales strategy and expansion across North and East India, driving growth through robust distribution building, retail partnerships, and sales operations.With over 25 years of exp

Mumbai: Bandhan Mutual Fund, in partnership with Grey India, has unveiled its latest investor awareness campaign, Copy Paste, through a playful new film.Targetted at young professionals who often feel confused or overwhelmed about investing, the campaign delivers a simple message: investing in Index Funds can be as easy as copy-pasting.Index funds essentially track a particular Index market, offering diversification, simplicity, and low costs, while eliminating much of the uncertainty typically

MUMBAI: For decades, the fashion industry has normalized women suffering in the name of style. Now Blissclub, which has focussed on redefining activewear for Indian women, has launched its latest fashion campaign — Bliss Police.A cultural statement disguised as a style intervention, Bliss Police is here to call out the biggest fashion crimes of our time and to redefine fashion from being look-forward to feel-centric. With a nod to pop culture’s crime-fighting trios, the campaign is centered

Mumbai: Happiest Places to Work️ has unveiled its much-anticipated 2025 Happiness Research Report, titled “How Happy is India’s Workforce?” — a comprehensive study powered by the Happiness Research Academy, mapping the state of happiness and well-being across India’s corporate ecosystem.The report presents an eye-opening view of workplace sentiment, revealing that 66% of India’s workforce feels unhappy at work, despite rising productivity levels. It highlights a significant emotion

Mumbai: Duroflex Limited, a sleep and comfort solutions brand, today announced a bold new chapter in its journey with the unveiling of its refreshed brand identity and positioning — ‘Designed to De-Stress.’ The transformation marks a major evolution for the brand as it moves beyond functional comfort to address one of modern life’s biggest challenges — stress.With more than six decades of leadership in sleep innovation, Duroflex’s new identity embraces a renewed purpose, modern visua

MUMBAI: Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, has released its new digital film on World Stress Awareness Day spotlighting Birla Opus Calista. This is its premium range of emulsions. Birla Opus Calista offers resistance against over 99 tough household stains, an industry first feature, thereby reducing daily stress.The film called ‘Wall Therapy by Calista,’ reinforces the role of colours in making everyday stress a little lighter by proving that while life

MUMBAI: Karishma Kakar is Associate Director - Marketing at ZEE Studios.On Linkedin she wrote, My journey with ZEE5 over the past few years has been truly special - filled with learning, experimentation, collaboration, and growth alongside some of the most passionate teams. It’s been a place that’s felt like home, with mentors and colleagues who’ve inspired me every step of the way. As I begin this next chapter within the ZEE family, I’m thrilled to dive deeper into the world of movie ma

Mumbai: In a groundbreaking move that flips the traditional human–AI dynamic, Naina—India’s first AI influencer—has made headlines by seeking guidance from humans, asking them for advice on adrenaline-fueled adventures.For the first time, artificial intelligence is stepping away from its role as a provider of answers to become a curious learner, acknowledging that some experiences lie beyond the reach of algorithms.In a monochrome Instagram Story that caught the internet’s attention, N

Mumbai: Creativefuel, a creative agency and among the few with the largest portfolio of owned IPs, has announced the appointment of Tanmay Sinha, Former Creative & Operations Leader at WLDD, as Associate Vice President - Business Solutions & Operations.Sinha was one of the key figures behind WLDD’s rise in the social marketing and entertainment ecosystem, playing a dual role across creative strategy and operations. He helped build and scale the agency’s internal systems, mentored cross-funct

Mumbai: Tata Play, a content distribution platform, has announced the launch of a special Apple Music promotional offer for its subscribers, expanding access to premium audio entertainment across its ecosystem. The offer is available to users of Tata Play Binge, the Tata Play Mobile app, and Tata Play Fiber, integrating Apple Music into the Tata Play experience for both DTH and OTT users as well as broadband customers.As part of the initiative, new Apple Music users will receive four months of f

Mumbai: Emoha Eldercare, a senior care brand, has announced the appointment of Gaurav Bagga as its Chief Technology Officer (CTO). With over 15 years of experience in technology leadership and digital product innovation, Gaurav will lead Emoha’s technology vision and innovation roadmap to enhance its eldercare ecosystem—integrating health, safety, convenience, and engagement through cutting-edge digital solutions.A recognized technology leader, Gaurav Bagga has previously held key leadership

Home Centre, a destination for homemakers to create their dream homes, earlier this year had launched its Diwali campaign ‘Speaking Gifts’. Capturing the essence of the campaign, its tagline “Iss Diwali, gift karo formality nahi” celebrates the art of thoughtful gifting.This campaign looks to inspire a shift from conventional Diwali gifting as a formality to heartfelt choices that reflect the spirit of giving, celebrating the relationship and reminding us that every gift can be a genuine

My masters taught me frameworks of marketing. My career and hands-on practice taught me to constantly question them. Strategies are changing faster than algorithms, attention is getting shorter with each scroll, and the marketing textbooks of yesterday feel increasingly out of touch. My most profound influence has come from the works of a few key thinkers: Byron Sharp, who taught the world how brands truly grow; Naomi Klein, who warned of the perils of the hollow brand much ahead of time; and Da

New York: Samyu Murali, Creative at Talented, Bengaluru, has been named one of the 36 global winners of the Next Creative Leaders 2025, a prestigious program celebrating women and non-binary creatives making a global impact in advertising and design.Celebrating its 10th year, Next Creative Leaders (NCL) — presented in partnership with The 3% Movement — remains the industry’s only free, global portfolio competition dedicated to recognizing and amplifying the voices of women, non-binary, and

Bengaluru: In a significant leadership move, Rakshit Hargave, the outgoing Chief Executive Officer of Birla Opus Paints, is set to take over as Executive Director and Chief Executive Officer of Britannia Industries Ltd.Britannia announced Hargave’s appointment through a BSE filing on Wednesday (November 5), stating that its Board of Directors has approved his induction as an Additional Whole-Time Director and CEO for a five-year term, subject to shareholder approval. His appointment will be ef

MUMBAI: The second installment of the Kantara franchise was the major pan India release in October 2025. The film performed as per its forecast in the home market (Karnataka), with a deviation of only 4%. The actual performance was within reasonable deviation in other South markets too. With a short marketing campaign, the film under-performed vis--vis its potential in the Hindi market, despite having the advantage of a holiday (2 October) release.This edition of a monthly blog summarises Ormax

For the first time in its history, the IPL has faced two consecutive years of ecosystem valuation decline.D and P Advisory recently curated ‘Beyond 22 Yards – ‘The Power of Platforms, The Price of Regulation’– an IPL and WPL Valuation Report for the year 2025’ Key Highlights For the first time in its history, the IPL has faced two consecutive years of ecosystem valuation decline—from Rs. 92,500 crore in 2023 to Rs. 82,700 crore in 2024, and further down to ₹76,100 crore in 2025.

Bengaluru: The iconic Indian Premier League (IPL) franchise Royal Challengers Bengaluru (RCB) has officially been put up for sale. UK-based beverage giant Diageo, through its Indian subsidiary United Spirits Ltd. (USL), has initiated a strategic review of its investment in Royal Challengers Sports Pvt. Ltd. (RCSPL) — the company that owns both the men’s and women’s RCB teams. In a formal disclosure to the Bombay Stock Exchange (BSE) on Wednesday (November 5), Diageo stated that the review

MUMBAI: Nazara Technologies a diversified gaming and sports media company, today announced the launch of its new brand identity, representing the company’s evolution into a creator of immersive, emotionally resonant gaming worlds and experiences.The refreshed identity introduces a new visual mark in which the ‘N’ of Nazara is depicted as a magic wand, casting three ascending stars. The design looks to symbolise the spark of imagination, the joy of creation, and the limitless possibilities

Mumbai: Formula 1 has announced the extension and expansion of its Global Partnership with Heineken following nearly 10 years of collaboration between the two brands to bring fans together both at and beyond Grands Prix events.The new multi-year deal highlights the vital role Heineken has played in celebrating and amplifying the spectacle of Formula 1 after joining forces back in 2016. Since the inaugural year of collaboration, the global drinks brand has delivered multiple eye-catching and impa

Mumbai: The Printers Mysore, the publishing house behind leading publications Deccan Herald and Prajavani, has named Shhri Ram as Head – Brand Marketing & Events.In his new role, Shhri Ram will lead the brand marketing and experiential strategy for Deccan Herald and Prajavani, driving brand growth and engagement across platforms.Announcing the move on his LinkedIn handle, Shhri Ram shared, “Excited to share that I've taken on a new role as Head - Brand Marketing & Events at The Printers Myso

Mumbai: The Association of Mutual Funds in India (AMFI) has launched a large-scale audio and audio-visual investor awareness campaign titled ‘SEBI vs Scam’ through Vritti iMedia’s Audiowala Bus Stand platform. The 21-day campaign, conducted across Karnataka, Maharashtra, and Rajasthan, concluded in October 2025 and aimed to strengthen investor protection while combating financial fraud in the securities market.As mutual fund participation continues to rise in small towns and emerging marke

Mumbai: Baroda BNP Paribas Mutual Fund has named Yogesh Apte as Head of Digital Business, marking a strategic move to strengthen its digital innovation, investor experience, and technology-led distribution initiatives.Yogesh joins the company from DSP Mutual Fund, where he served as Growth & Digital Marketer. He brings with him extensive experience in digital marketing, transformation, analytics, and customer experience, having previously worked with Cognizant, AU Small Finance Bank, Liberty Gen

Chennai: Equitas Small Finance Bank Limited (ESFBL), one of India’s leading small finance banks, has announced the appointment of Mr. Manish Agrawal as President – Finance, reinforcing its leadership team as it continues to strengthen financial governance and accelerate its digital transformation journey.A seasoned finance professional and Chartered Accountant, Agrawal brings over 27 years of experience, including two decades in the banking sector. His expertise spans financial reporting, st

Bengaluru: Repose Mattress Private Limited, one of India’s leading luxury mattress manufacturers, has announced the appointment of Lavanya Pachisia as Chief Executive Officer, marking a significant leadership move as the company prepares for its next phase of growth. The appointment comes at a time when India’s mattress market is poised to grow from USD 2.31 billion in 2025 to USD 3.48 billion by 2030, driven by increasing health awareness, urbanisation, and innovation in the sleep solutions

Mumbai: Atul Projects, a real estate developers in Mumbai, has announced the appointment of Piyush Niljikar as Head of Marketing.Having accumulated over 15 years + in advertising, brand development and integrated marketing communications, Piyush brings in vast experience that will be key in establishing Atul Projects brand presence as well as spearheading its growth in the next phase.Piyush's career encompasses overseeing marketing campaigns in creative agencies and real estate companies. He has

Mumbai: Endemol Shine India has announced the appointment of Shivani Shankar as Vice President and Head – Content (Unscripted). With over two decades of experience in leading India’s most celebrated non-fiction and reality television shows, Shivani brings her rich creative legacy and expertise to the company’s leadership team.Having helmed some of India’s most successful reality formats, Shivani Shankar has been instrumental in creating and managing high-impact shows such as India’s Be

MUMBAI: FICCI is organising its flagship youth leadership event ‘Young Leaders Summit’, first time in Mumbai on 12 November at Hotel Taj Lands End.This edition marks the Summit’s debut outside New Delhi, symbolising the expansion of the FICCI Young Leaders Forum (FYL) to the nation’s financial and creative hub. The move underscores FICCI’s vision to take conversations on leadership, innovation, and youth-driven change to a broader, more diverse audience.Over the years, the FICCI Young

Mumbai: Bloomingdale Public Relations, one of Asia’s fastest-growing boutique PR firms known for its strategic brand-building expertise and impactful storytelling, has announced the appointment of Sanya Jain as Strategic Communications Lead – North, reinforcing its commitment to strengthening its presence in the capital through strong leadership.Based in New Delhi, Sanya will spearhead Bloomingdale’s regional growth and client relations across North India, driving business expansion, ampli

New Delhi: ITV Network, an influential media conglomerate, has announced a series of landmark achievements in its digital transformation journey under the leadership of Akshansh Yadav, Digital CEO. With a diverse portfolio including NewsX, NewsX World, India News, Inkhabar, The Daily Guardian, The Sunday Guardian, and Aaj Samaaj, the network is redefining the future of news, storytelling, and audience engagement through cutting-edge innovation.Armed with advanced expertise in AI and pedagogy fro

Bengaluru: Paradeep Phosphates Limited (PPL), a private-sector fertilizer producers, has announced cricketing legend Rahul Dravid as its brand ambassador across its product portfolio. The collaboration unites two names synonymous with trust, discipline, reliability, and performance—qualities that reflect both Dravid’s illustrious career and PPL’s farmer-first philosophy.The association marks the launch of two nationwide campaigns — “Kheti Ka Game Changer” for Jai Kisaan Navratna Nano

Mumbai: Tata Communications, a global communication technology company, together with Real Madrid CF, one of the world’s most prestigious football clubs, and Footballerista Mobile (Suisse) AG, a platform connecting sports legends and fans through unique experiences, have joined forces to exclusively launch and drive adoption of the ‘Madridista Premium’ loyalty programme in India.The initiative is set to engage over 22 million fans and 11 official fan clubs across the country, offering Indi

Mumbai: Television advertising in India witnessed a marginal slowdown during the first nine months of 2025, with overall ad volumes dropping 10% year-on-year, according to the latest TAM AdEx Half-Yearly Advertising Report on Television (Jan–Sep 2025). Despite the dip, the medium remains a key pillar for advertisers, particularly in the FMCG, e-commerce, and personal care sectors.TAM AdEx, which monitors over 600 television channels, highlighted that Food & Beverages continued to dominate with

MUMBAI: Dentsu India has launched Dentsu AMP, a new video-first content engine that helps brands create and scale high-quality storytelling with speed and efficiency. Built for today’s digital culture, Dentsu AMP combines human creativity with AI-enabled workflows to deliver video content that is quicker to produce, sharper in execution, and stronger in performance.To lead this next-generation initiative, Dhruv Abrol and Tarika Gulabani have been appointed Managing Partners. Both previously he

Bengaluru: Lokal, a vernacular digital products platform, has launched two category-defining apps, Sahi Jobs and AgriLokal, aiming to bridge trust gaps in employment and agriculture for Bharat’s workforce and farmers. Both apps are now available on Google Play Store.Sahi Jobs is a 40-point verified job marketplace for blue- and grey-collar workers, tackling widespread hiring scams through AI-driven fraud checks, human review, and physical verification. The app delivers personalized job recomme

Mumbai: Scribbld, a Mumbai-headquartered independent creative and digital agency with a growing global presence, has secured the digital and performance marketing mandate for Odysse Electric Vehicles, one of India’s emerging electric two-wheeler brands.As part of the mandate, Scribbld has been entrusted with redefining Odysse’s digital identity, crafting a distinctive voice that connects with India’s younger, EV-curious audience. The agency will lead end-to-end social media management and

Bengaluru: BATTLEGROUNDS MOBILE INDIA (BGMI) and creative agency Talented have launched ‘BGMI Drops’, a tongue-in-cheek, scroll-native campaign that reimagines India’s notorious surrogate ad format for a generation raised on memes, satire, and internet culture.The campaign includes three short films, a digital storefront, and a treasure trove of Easter eggs, blending nostalgia with absurdist humor. The first video organically clocked 40 lakh views within 24 hours. Fans can explore the play

Mumbai: DoubleVerify, a software platform for media quality verification and ad performance optimization, has announced DV AI Verification™, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content. The launch reflects DV’s continued investment in AI-focused technologies to help marketers navigate an increasingly complex, AI-driven ecosystem. “From declared agents powered by platforms such as ChatGPT, Claude and Perple

MUMBAI: An Indian integrated communications marketing agency, Disrptve Communications, which focusses on blending creativity and technology, recently unveiled a storytelling asset for Delhi-based designer Sarab Khanijou. The AI-crafted asset, DHUN — A Melody in Motion, showcases Sarab’s couture collection, presenting hand-embroidered craftsmanship through the lens of generative AI.For this project, Disrptve Communications delved deeper into transforming a sector’s perception based on tangi

New Delhi: Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, has announced the expansion of its measurement partnership with Snap Inc. (NYSE: SNAP) to enhance transparency and ad effectiveness across Snapchat — including the newly introduced Sponsored Snaps.The expanded partnership enables advertisers to leverage comprehensive third-party measurement for Viewability and Invalid Traffic (IVT) across Chat Feed ads, offering greater insights into use

Ahmedabad: Cygnet.One, a global pioneer in digital tax transformation and enterprise technology solutions, has announced the appointment of Dr. Pankaj Dikshit, PhD (IIT Delhi) as Executive Director. With over three decades of experience at the intersection of government, technology, and enterprise transformation, Dr. Dikshit brings unmatched expertise in AI-driven innovation, enterprise digitization, and large-scale technology adoption, and will be based in New Delhi.Dr. Dikshit, a pioneer of In

AI would contribute $15.7 trillion to the global economy by 2030, with search and digital experiences being among the most disrupted industries, according to a recent report by PwC. Unlike simple search engines that index and rank web pages, LLMs are designed to comprehend human language, synthesise knowledge, and generate conversational responses in real-time.For businesses, this change is not theoretical. It redetermines visibility, authority, and customer acquisition in the online space. What

Bengaluru: iD Fresh Food, a fresh food brand, has announced key leadership changes that underscore its vision to build a purpose-led, clean-label, and future-ready organisation. The company has appointed Abdul Nazer as Co-Chair, transitioning from his earlier role as Co-founder & Director, and elevated Jaipal Singal to the position of Vice Chairman, who also continues to serve as the Global CFO.Both leaders have been instrumental in shaping iD’s journey from a homegrown startup to one of India

Mumbai: Oneindia, a multilingual digital news and content platform, has announced new collaborations for its next-generation B2B SaaS platform WISE with several prominent regional news publishers — including Times Kerala, ANM News, Tupaki News, News Ghantey Ghantey, Ei Muhurte, and Punnagai Media, alongside Oneindia’s own network of entities.Developed within Oneindia’s newsroom, WISE (Widely Intelligent Support Engine) is built to transform how publishers and enterprises create, manage, an

Every festive season in India, e-commerce platforms brace themselves for record traffic, flash sales, and millions of transactions happening in real time. Yet, alongside the joy of gifting and celebration, there’s a persistent undercurrent of consumer hesitation - fear of fraud, payment failures, and scams. In an environment where even a moment’s doubt can cost a brand a sale, trust isn’t a feature; it’s the foundation of good design.A smooth, trustworthy purchase experience is built not