Mumbai: Luxury in India has entered a new phase. One led by intelligence over excess, by engineering over embellishment, and by intention over imitation. Marking this shift, Liebherr Appliances India, in partnership with Network18, unveiled its exclusive showcase, Liebherr Priv, an invite-only convergence of global leadership, design visionaries, architects, innovators, and cultural tastemakers shaping the future of modern living.The evening unfolded with guest arrivals and registration, flowing

Mumbai: Love just got a major upgrade! India’s biggest dating reality show, MTV Splitsvilla, is back with its 16th season - bolder, spicier and more unpredictable than ever! This year, the villa opens its doors to a brand-new twist that changes the game completely - a theme that puts dil vs deal head-to-head, putting them in a dilemma of choices between love vs money. Gear up for MTV Splitsvilla X6: Pyaar ya Paisa, as the hottest girls and boys step up their game to win 'Dil ya Deal'. Instax F

Bengaluru: Stanley Lifestyles Limited, an integrated super-premium and luxury furniture manufacturer and retailers, todayannounced the appointment of Mr. Abhijeet Sonar as the Chief Executive Officer of Stanley Retail Limited, a part of Stanley Lifestyles Limited. With a distinguished career spanning over 27 years across globally renowned luxury, hospitality, aviation, automotive and lifestyle brands, Abhijeet brings […] The post Stanley Retail names Abhijeet Sonar as Chief Executive Officer a

Mumbai: Nestl MILKMAID, a brand synonymous with indulgent desserts, today announced the celebration of World Kheer Day on 30 November, honoring the iconic Indian dessert that has been a part of households for generations.Kheer, a dessert that unites India despite regional differences in recipes and ingredients, continues to evoke warmth, nostalgia, and togetherness. From festivals and family celebrations to everyday indulgences, kheer remains a symbol of shared joy. MILKMAID has played a key rol

Mumbai: Eros Universe has revealed plans for a new film set within the iconic Tanu Weds Manu universe, directed by filmmaker Mitakshara Kumar. Produced jointly by Eros Universe and Rudrak Soma Jyoti Limited, the film is slated to go on floors early next year in London with an entirely new cast.Kumar, known for her work on Sanjay Leela Bhansali’s visual spectacles, the historical series The Empire, and as an episodic director on Heeramandi, is bringing a bold reinvention to the beloved franchis

Mumbai: Alpenliebe, the iconic brand from Perfetti Van Melle, has unveiled its new ad film “Alpenliebe Kholo, Meetha Bolo”, highlighting how its rich, caramelly taste can soften tense moments and foster warmth in interactions. The campaign celebrates the brand’s belief that sweet words — just like Alpenliebe — can bring people closer, even in moments of friction.Set against the backdrop of a child’s birthday party, the TVC follows a guest who lands in a tricky situation after an impu

Mumbai: Pexpo, an Indian brand in sustainable steel bottle manufacturing, has announced a strategic partnership with the highly anticipated film “Dhurandhar”, starring Bollywood superstar Ranveer Singh, releasing in theatres on 5th December 2025.The collaboration celebrates strength, resilience, and conscious living, aligning Pexpo’s sustainable and Made-in-India ethos with the film’s narrative. By partnering with a youth icon like Ranveer Singh, Pexpo seeks to inspire healthier, environ

Mumbai: SpinItUp, India's first interactive music commerce platform that lets club-goers pay to request their favorite songs during live DJ sets, today announced that it has secured INR 50 Lakh in pre-seed funding from Zee TV Ideabaaz Titans; Jimmy Mistry (Della Adventure Resorts), Anupam Bansal (Liberty Shoes) and Archana Jehagirdar (Rukam Capital), at a valuation of INR 10 Crore.The funding highlights a significant credibility boost for SpinItUp, positioning it as a high-growth, tech-first pla

Noida: TV9 Network’s in-house production unit, Studio9, has made history by delivering India its first-ever win in the OTT documentary programme category at the prestigious 30th Asian Television Awards 2025 in Singapore.Fanatics, commissioned by OTT platform DocuBay, is a compelling documentary that explores the intense and often obsessive fan culture surrounding South Indian cinema. It delves into the emotional depths and societal impact of the unwavering loyalty fans have for their favourite

Mumbai: Senco Gold & Diamonds, a jewellery house known for its heritage and craftsmanship, has unveiled an exclusive wedding-themed experience, “Senco Di Wedding – Before The Vows”, designed to celebrate modern Indian couples and their pre-wedding journey.The initiative kicked off in Kolkata with ten selected couples invited to a luxury five-star resort, where intimate pre-wedding moments were captured through personalized styling, couple games, and an exclusive photoshoot. Each frame was

Mumbai: During a PowerTalk at CII Big Picture Summit 2025, Prime Video India’s Head of Originals talked about the next big opportunity in streaming, pitfalls to look for when pitching, while highlighting the service’s stellar growth over the years.At the recently concluded CII Big Picture Summit 2025, CII’s flagship event for India’s Media & Entertainment sector, Prime Video India’s senior leadership, Nikhil Madhok, director and head of Originals, took the stage for a PowerTalk titled

Mumbai: CaratLane – A TATA Product, an omni-channel jewellery brand and the preferred destination for engagement rings – today launched its new regional film, “Written in the Stars”, featuring actor Kayadu Lohar, who joins the brand as its Regional Brand Ambassador. The campaign has been conceptualised by BBH India, extending the agency’s long-standing creative partnership with CaratLane.The new brand film portrays a modern proposal wrapped in love, tradition, family, and commitment, a

Mumbai: DKT India has announced the India launch of Fiesta Condoms, a premium international condom brand from DKT International Inc., USA, currently available in over 20 countries. The debut is accompanied by a bold and provocative new World AIDS Day campaign, conceived and developed by Tonic Worldwide, following their recent integrated digital mandate win for the brand.The campaign film, created using AI, challenges traditional messaging around sexual wellness by reframing safety as the foundat

Mumbai: Park Medi World Limited (“the Company”) has announced that its Initial Public Offering (IPO) will open on Wednesday, December 10, 2025, marking a significant milestone in its growth trajectory within India’s healthcare sector. The Bid/Offer will close on Friday, December 12, 2025, with the Anchor Investor Bidding Date scheduled for Tuesday, December 9, 2025.The Company has fixed the price band at ₹154 to ₹162 per equity share of face value ₹2 each. Investors can place bids fo

Mumbai: PepsiCo India has unveiled Red Rock Deli, the globally loved Australian gourmet snack brand, now crafted in India for consumers seeking premium, mindful snacking. Known for its chef-style flavour layering and elevated texture experience, Red Rock Deli enters the Indian market with an innovative range made exclusively with sunflower oil and prepared using Baked, Popped and Slow-Cooked Kettle technologies.The launch lineup features four globally inspired flavours: Basil Thai Sweet Chilli (

Bengaluru: Zee Kannada is set to captivate viewers with one of its most anticipated fiction launches of the year, Adi Lakshmi Purana. Premiering on 8th December, the show will air Monday to Friday at 9 PM, bringing audiences a compelling blend of love, emotional conflict, and rich family drama.Set at the intersection of tradition and modernity, Adi Lakshmi Purana tells the story of Lakshmi, a knowledge-driven village girl who crosses paths with Adi, a sharp and ambitious city boy. After being di

Mumbai: Whale TV™ has officially announced the launch of CrunchyrollⓇ—the world’s leading anime streaming destination—on all Whale TV-enabled smart TVs. With more than 17 million paying subscribers globally, Crunchyroll houses the world’s largest dedicated anime library, featuring blockbuster titles such as Demon Slayer: Kimetsu no Yaiba, SPY x FAMILY, One Piece, and Attack on Titan.Through this partnership, anime fans can now stream their favourite content seamlessly at home, on the

Mumbai: Signature Global has announced the appointment of Imran Shaikh as its new General Manager – Marketing & Communication, reinforcing the company’s focus on strengthening brand visibility and driving market leadership.Shaikh will report to Jayanta Barua, Head – Marketing Communications, and will play a key role in shaping the organisation’s integrated marketing strategy.With over 17 years of experience in real estate marketing, Shaikh brings a strong track record of delivering brand

Mumbai: JioHotstar South has unveiled the first teaser for its upcoming initiative, “South Unbound,” marking a bold new phase for the platform’s regional content.The high-impact teaser features a striking “COMING SOON” visual, paired with the caption: “A new era is unfolding, bringing stories that break boundaries! ✨ South Unbound, coming soon.” With this announcement, JioHotstar South signals a refreshed storytelling vision rooted in innovation, culture, and limitless creativity

MUMBAI: Uttar Pradesh Kabaddi League’s (UPKL), newest franchise, Gazab Ghaziabad, today announces actor Tusshar Kapoor as the team’s Co-owner. His association brings a familiar and respected presence to the franchise as it begins its journey in the league. Gazab Ghaziabad is owned by Lakhsya Sharma and Deepak Singh.His involvement comes from his interest in engaging with homegrown sport and contributing to a kabaddi ecosystem that continues to grow across Uttar Pradesh. His association with

MUMBAI: UTI Mutual Fund launches ‘SIP karo, SIPizen bano,’ a new investor education campaign that encourages investors to build financial discipline through consistent SIP investing.The campaign has been conceptualized by Havas Creative IndiaIn an environment where financial decisions often feel complex and overwhelming, building a steady investing habit remains one of the most effective ways for individuals to work towards long-term goals. While SIPs (Systematic Investment Plans) allow inve

Mumbai: Taboola has announced a strategic partnership with LG Ad Solutions to launch Performance Enhancer, a solution designed to bridge premium TV exposure with measurable digital outcomes. The offering provides advertisers with a unified view of ROI across the full consumer journey, connecting top-of-funnel CTV awareness to mid- and lower-funnel conversions across the open web. “This partnership creates a more connected and measurable ecosystem for brands,” said Serge Matta, President, LG

Mumbai: Asian Paints has launched its vibrant association as the Official Colour Partner of India Home Cricket, rolling out engaging colour-led experiences designed to bring fans closer to the action. The debut integrations—Asian Paints ColourCam and Asian Paints Colour Countdown—made their first appearance during the South Africa tour of India series, creating lively, playful moments both in stadiums and on screens nationwide.The Asian Paints Colour Countdown aired across all telecast feeds

Bangalore: OnePlus India has announced six of India’s most dynamic performers—Jasprit Bumrah, Smriti Mandhana, Jonathan, Armaan Malik, Kush Maini, and Nitanshi Goel—as its latest brand ambassadors. The collaboration launches with a six-part ad film series titled “Power On. Limits Off,” designed to celebrate performance, resilience, and evolution, coinciding with the upcoming launch of the OnePlus 15R and OnePlus Pad Go 2.The campaign aligns with OnePlus’ Never Settle philosophy, high

Mumbai: The Asia and MENA gaming ecosystems are entering a renewed phase of expansion, with Niko Partners’ Half-Year 2025 update projecting the regional video games market to reach $88.97 billion in 2025, up 2.7% year-over-year. The total gamer population is forecast to hit 1.70 billion, also a 2.7% YoY increase, signaling synchronized growth in both demand and monetization across one of the world’s largest gaming regions.The revised forecast—more optimistic than earlier-year models—refl

Mumbai: American Eagle has unveiled its latest India campaign, Great Jeans For Everyone, celebrating the brand’s enduring denim legacy and its commitment to effortless, everyday style. The campaign features Bollywood’s rising stars Ananya Panday and Lakshya, who join American Eagle as global brand ambassadors. Their partnership underscores AE’s ambition to further strengthen its appeal among India’s young, fashion-forward consumers.Directed by Collin D’Cunha and photographed by Sasha J

Mumbai: As the meaning of luxury continues to evolve in response to advancing technology, conscious consumption, and shifting lifestyles, design is now driven by intention, intelligence, and emotional connection rather than excess. Through its special initiative Innovate & Evolve, powered by Liebherr, Network18 is leading a national dialogue on how innovation and design are reshaping the idea of refined, future-forward living in India.Speaking at the Priv edition of Innovate & Evolve, designer a

Mumbai: La Pink, a 100% Microplastic-Free Formulation beauty brand, has announced the launch of its new wedding campaign, “Haldi Se Honeymoon Tak,” a heartfelt narrative that reframes the wedding journey as an intimate progression of love, care, and shared glow.Positioned as a deeply emotional storytelling piece, the campaign captures how modern couples move from sacred rituals to quiet post-wedding moments, revealing how beauty becomes a shared language of connection rather than just a part

Mumbai: Gracenote, Nielsen’s entertainment metadata leader, has launched Gracenote Content Connect, a new CTV advertising platform designed to give agencies, brands, SSPs and DSPs precise program-level targeting capabilities for the first time. The platform aims to transform CTV ad planning, buying, and reporting by providing standardized access to Gracenote’s rich program metadata.With CTV inventory spread across multiple ad-supported platforms and services, advertisers have long struggled

Mumbai: Publicis Groupe has launched its special New Year Wishes campaign, marking a historic milestone as the company prepares to enter its second century in 2026. Titled “New Year. New Century. New Wishes.”, the initiative blends the Groupe’s rich legacy with cutting-edge AI innovation to celebrate 100 years of creativity, resilience, and reinvention.Tracing its beginnings from a small creative hot shop in Montmartre in 1926 to becoming the world’s leading advertising holding company,

MUMBAI: Senco Gold & Diamonds has launched its new Wedding Collection. This exquisite collection pays tribute to the rich heritage, diverse traditions, and evolving tastes of brides across India, with designs that aim to balance tradition and contemporary elegance.The Wedding Collection brings together handcrafted pieces spanning gold, diamond, polki, temple, antique with detailed artistry of jadau, nakshi, meenakari to name few .From regal layered necklaces, grand bridal sets to minimalistic di

Recently, Digidarts, a digital-first marketing agency pioneering AI-led marketing innovation, has launched DareAISearch, a first-of-its-kind AI-GEO solution that helps brands rank natively across AI-powered platforms like ChatGPT and Gemini. Alongside it, we’ve introduced SearchScore, a free tool that enables brands to measure and enhance their AI visibility.Medianews4u.com caught up with Siddhartha Vanvani , CEO Digidarts. Q. Are the lines blurring between performance marketing and brand buil

MUMBAI: Thermocool, which works in the area of home appliances, has announced the launch of its new TVC featuring Bollywood star Saif Ali Khan. Early this year, Thermocool underwent a makeover, introducing a new logo, packaging, a modern style of communication, and a creative direction built to connect with consumers who are aspirational and want the best out of life. This change also captures the new positioning of the brand encapsulated in its sign-off line, Aspired Living, which reflects Ther

MUMBAI: Ormax Cinematix (OCX) is Ormax Media's proprietary campaign tracking and forecasting tool for theatrical film releases in eight major languages, tracking over 750 films every year. This post covers major theatrical releases in India in November 2025.There were several South releases, and most of them underperformed compared to their forecasts, highlighting an emerging concern of low openings for well-budgeted films in Tamil and Telugu markets.Apart from the original Tamil version in Tami

Mumbai: Dream11, India’s leading fantasy sports platform with over 250 million users, has announced a significant strategic pivot — transforming itself from a pure-play gaming platform into a global second-screen sports entertainment ecosystem. The evolved platform aims to deepen fan engagement by complementing live sports broadcasts with real-time interactive experiences.The new Dream11 experience places fans at the centre of sports viewing through creator-led live watch-along sessions, rea

Mumbai: Renowned filmmaker Vipul Amrutlal Shah, celebrated for delivering some of India’s most impactful and commercially successful films under the Sunshine Pictures banner, has announced a major expansion of his entertainment business with the launch of Sunshine Pictures Digital and a dedicated music label, Sunshine Music.This strategic move marks Sunshine Pictures’ formal entry into the fast-growing digital content and music ecosystem, strengthening its presence across multiple verticals

Mumbai: India’s entertainment and media (E&M) industry is poised for accelerated expansion, projected to grow at a 7.8% CAGR and reach USD47.2 billion by 2029, nearly double the global growth rate of 4.2%, according to the India findings of PwC’s Global Entertainment & Media Outlook 2025–29 released today.Driven by a young population, rising digital consumption, expanding broadband access, and the rapid adoption of generative AI, the sector is set to witness significant momentum across dig

Mumbai: India’s print advertising sector continued its upward trajectory, recording a 3% growth in ad space during January–September 2025 compared to the same period last year, according to the latest TAM AdEx Print Advertising Report.The Education sector led the market with a 17% share, followed closely by Auto (16%), Services (15%), and Banking/Finance/Investment (11%). The Cars category retained its top position with a 9% share, while Two Wheelers climbed to the third spot, reflecting str

Mumbai: Bastian Hospitality Group has announced its most ambitious expansion yet with the launch of Bastian Riviera, a 1.5-acre lifestyle destination set along the scenic Morjim backwaters in Goa. Marking the brand’s evolution from a celebrated restaurant chain to a holistic hospitality ecosystem, the unveiling is accompanied by a new brand film, “ Beira da Riviera”—Portuguese for “by the river”—which sets the creative and visual tone for the property.Bastian Riviera is designed to

New Delhi: Usha International, one of India’s most trusted consumer durables brands, has announced the extension of its partnership with MI Emirates as an Official Partner for the 2026 season. Scheduled from December 2, 2025 to January 4, 2026, the renewed alliance marks the second consecutive year of collaboration and further strengthens Usha’s global cricket presence, while reinforcing its long-standing commitment to promoting active, healthy living through sport.The month-long league will

New Delhi: House of Communication, one of India’s fastest-growing PR and communications consulting firms, has secured the nationwide integrated public relations mandate for PropertyPistol, a leading technology-enabled real estate advisory platform. The partnership is set to bolster stakeholder perception, expand media visibility across priority markets, and strengthen PropertyPistol’s category leadership as it enters its next phase of growth.As part of the engagement, House of Communication

Mumbai: Vinod Intelligent Cookware, India’s heritage cookware brand, has announced Chef Nehal Karkera as its Digital Ambassador for the next year, strengthening its creator-led marketing strategy aimed at young, digitally savvy home chefs. As part of this collaboration, Chef Nehal will drive a series of digital, experiential, and festive initiatives designed to connect with Millennials and Gen Z audiences through authentic culinary storytelling.The partnership kicks off with a Christmas-themed

Mumbai: The Tennis Premier League (TPL), India’s premier tennis league, has announced a three-year partnership with JioHotstar, which will serve as the official streaming partner starting from TPL Season 7.The new alliance marks a major step in expanding the league’s digital presence, enabling fans across India to access live matches, highlights, and exclusive content through JioHotstar’s robust streaming ecosystem.TPL, played in an easy-to-follow 25-point format, has been instrumental in

Mumbai: Sony Pictures Networks India (SPNI) has announced that it will broadcast WWE Superstar John Cena’s final match on Sunday, December 14. The historic bout will be part of the network’s new WWE programming lineup available across India, Bangladesh, Bhutan, Maldives, Nepal, Pakistan, Sri Lanka and Afghanistan.Under a new multi-year agreement, SPNI will broadcast and stream two flagship WWE properties: WWE Saturday Night’s Main Event: A recurring primetime special featuring top WWE Supe

Mumbai: Havas has announced the acquisition of multi-award-winning experiential agency Bearded Kitten, further strengthening its global experiential marketing offering under Havas Play. The agency, which was named Brand Experience Agency of the Year at the Campaign UK Agency of the Year Awards 2022, will now operate as ‘Bearded Kitten, part of Havas Play’ within Havas Play UK under Havas Media Network UK.Founded in 2007, Bearded Kitten is known for its immersive, end-to-end experiential camp

Bangalore: Project Worldwide, a agency holding company, has announced the official launch of its India/South Asia “Project Hub” in Bangalore. The Hub consolidates several of the network’s specialist agencies, offering a single, integrated gateway for clients in one of the world’s fastest-growing economies.The Bangalore Hub is part of Project Worldwide’s global initiative to establish multi-agency collaboration centres, following successful launches in New York, London, Singapore, and S

Mumbai: IDfy, Asia’s leading Trust Stack, has announced the appointment of Dr. Tridib Mukherjee as its Chief AI Officer, a strategic role underscoring IDfy’s commitment to building advanced AI at the foundation of digital trust infrastructure.Dr. Mukherjee brings over 15 years of global AI and Data Science leadership across gaming, cloud, transportation, and civic technologies, with experience in large-scale systems for personalization, fraud detection, risk modelling, and decision intellige

Mumbai: Digital travel platform Agoda has launched a vibrant multi-film digital campaign, “Amazing Hotel Prices”, featuring Indian entertainment favourites Sunil Grover, Ekta Kapoor, Chunky Panday, and Varun Sharma. The campaign highlights Agoda’s surprisingly low domestic hotel prices, offering discounts of up to 50% on select accommodations, just in time for India’s peak travel season.The films, conceptualized and produced with Collective Artists Network, showcase the stars in humorous

Mumbai: Prime Video has announced the launch of Moviesphere+ as an add-on subscription, offering viewers a vast library of Hollywood blockbusters, fan favourites, classic hits, award-winning TV shows, and legendary franchises. Customers in India can subscribe to Moviesphere+ at an introductory price of INR 399 per year.The subscription brings titles such as The Hunger Games: The Ballad of Songbirds and Snakes, Borderlands, P.S. I Love You, The Princess Bride, Jackie Brown, Prisoners, and acclaim

Mumbai: BBH India Managing Director Himanshu Saxena has taken on an expanded mandate as President – North & East for Saatchi & Saatchi India and Propagate, strengthening unified leadership across the three agencies in the region. Based in Gurugram, Himanshu will continue to lead BBH India nationally while reporting to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India, and Propagate.Supporting Himanshu in the North and East leadership are Hindol Purkayastha, EVP – North & East In

Chennai: CavinKare’s heritage hair care brand, Karthika, has launched a new digital film for Karthigai Deepam, celebrating inner light, cultural pride, and the timeless elegance of a woman’s braid. The campaign also features a UGC contest encouraging women to showcase their festive braid hairstyle with the Karthika Shampoo bottle and Deepam dcor on Instagram using the hashtag #BraidOfLight.The film narrates the story of a girl from a village without electricity who later brings light home th