Fourth Dimension Media Solutions celebrates 15 years in India’s media ecosystem

Chennai: Fourth Dimension Media Solutions is celebrating 15 years of excellence in media outsourcing, ad sales and digital innovation, marking a Crystal Jubilee milestone in its journey within India’s evolving media ecosystem. Over the past one and a half decades, the company has emerged as a trusted media partner, known for combining deep regional understanding with national scale and performance-driven solutions.Founded with the belief that Southern markets required a distinct voice, strateg

4 Feb 2026 11:26 am
Vasuta Agarwal named CRO at Agentic AI Firm gnani.ai

Bangalore: Agentic AI and voice technology company gnani.ai has appointed Vasuta Agarwal as its Chief Revenue Officer (CRO), strengthening its leadership as it accelerates growth in the fast-evolving voice-first AI platform space.Agarwal announced her appointment on LinkedIn, expressing enthusiasm about the new role. She said she is looking forward to building in a high-energy, high-growth environment focused on scaling voice-first Agentic AI solutions from India for global markets. Highlighting

4 Feb 2026 11:12 am
How Tier-2 Developers Are Building Visibility Through Hyper-Local Media Planning

In Tier-2 real estate market visibility is no longer about how loudly a brand speaks it’s about how locally it listens. As buyers become more discerning and media consumption fragments, Tier-2 developers are moving from mass, metro-style advertising and adopting hyper-local media planning to build trust where it actually counts: within neighbourhoods.Here’s how that shift is playing out on the ground.1. By Redefining the Market as a Neighbourhood, Not a CityTier-2 developers are abandoning t

4 Feb 2026 11:06 am
Josh D’Amaro to Succeed Bob Iger as Disney CEO from March 18, 2026

Mumbai: The Board of Directors of The Walt Disney Company has unanimously elected Disney Experiences Chairman Josh D’Amaro as Chief Executive Officer, effective March 18, 2026, at the company’s Annual Meeting. D’Amaro will succeed longtime CEO Robert A. Iger, who will transition to Senior Advisor and remain on the Disney Board until his retirement on December 31, 2026. The Board also plans to appoint D’Amaro as a director following the meeting.D’Amaro currently leads Disney’s largest

4 Feb 2026 10:47 am
Investing for a New Era: Mukesh Ambani and BlackRock CEO Larry Fink in Exclusive CNBC TV18 Conversation

Mumbai: At a time when the global economy is navigating heightened geopolitical uncertainty, technological disruption, and shifting capital flows, two of the world’s most influential business leaders, Mukesh Ambani, Chairman and Managing Director of Reliance Industries Limited, and Larry Fink, Chairman and Chief Executive Officer of BlackRock, are coming together for an exclusive conversation on CNBC TV18 today.The two leaders will be in conversation with Shereen Bhan, Managing Editor of CNBC

4 Feb 2026 10:40 am
Aaj Tak to Host ‘Salaam Cricket’ Ahead of T20 World Cup

Mumbai: Aaj Tak, India’s leading Hindi news channel, presents Salaam Cricket - a marquee event that brings together some of the most respected and celebrated names in Indian cricket to deliver incisive analysis of Team India’s preparations ahead of the upcoming ICC T20 World Cup.Salaam Cricket is positioned as the definitive build-up to the global tournament, featuring deep-dive discussions on players’ current form, team combinations, on-field strategies and the ability to perform under pr

4 Feb 2026 10:40 am
Kainaz Karmakar, Anupriya Acharya and Sindhuja Rai Secure Top Jury Roles at Cannes Lions 2026

Mumbai: The Cannes Lions International Festival of Creativity has announced its 2026 Jury Presidents, with India securing a strong presence across three influential categories—Health & Wellness, Creative Data, and Media—underscoring the country’s growing role in shaping global creative and marketing benchmarks.Leading the Indian contingent is Kainaz Karmakar, Chief Creative Officer, Ogilvy India, who has been named Jury President – Health & Wellness. The category recognises work that dri

4 Feb 2026 10:34 am
Dainik Bhaskar’s Vastradaan ’26 reaches over 8.5 lakh beneficiaries nationwide

Mumbai: Dainik Bhaskar Group, through its corporate social responsibility initiative Vastradaan ’26, has successfully distributed over 8.5 lakh winter garments to underprivileged communities across multiple cities in India, reaffirming its commitment to inclusive and community-led social development.The initiative encouraged citizens to donate usable winter clothing and was executed in collaboration with housing societies and educational institutions. To ensure ease of participation, 1,217 don

4 Feb 2026 10:32 am
India Alone May Be Losing ₹2,500 – 3,800 Crore to Ad Fraud – Part of a $63 Billion Global Crisis

Global digital ad spend is under pressure from a silent threat: invalid traffic (IVT). A new report estimates that advertisers worldwide are expected to lose over $63 billion in 2025 to non-human clicks, fake impressions, and bot-driven engagement.India is no’t spared. Even though the country’s invalid traffic rate is relatively low, just 5.5% compared to double-digit fraud rates elsewhere, the sheer size of its digital ad economy makes the loss impossible to ignore.India’s digital ad spen

4 Feb 2026 10:20 am
Predictive analytics is becoming a strategic marketing tool, not just a sales or leasing input: Ashiya Guha, IndiaLand Properties

IndiaLand Properties is a commercial real estate developer backed by Rs.400 crore in funding, with a strong and expanding footprint across South India. The Group’s marquee projects include the LEED Platinum–certified IndiaLand Tech Park in Coimbatore and the large-format IndiaLand City township in Chennai, underscoring its commitment to sustainability and future-ready infrastructure.Under the leadership of Group Chairman Harish Fabiani and CEO Salai Kumaran, the company specialises in develo

4 Feb 2026 9:56 am
Sociowash secures D2C Media Mandate for AGEasy

Delhi: Sociowash, an integrated advertising agency, has secured the D2C media mandate for AGEasy, a unique phygital, direct-to-consumer business of Antara Senior Care—India’s only fully integrated senior care ecosystem. The partnership marks a strategic step towards expanding AGEasy’s digital footprint and reinforcing its position as a trusted senior wellness brand.As part of the mandate, Sociowash will lead AGEasy’s D2C media promotions and digital advertising efforts, with a focus on d

3 Feb 2026 5:43 pm
KRAFTON India and Leo India launch ‘BGMI Career Mode’ to translate gameplay into career skills

Mumbai: KRAFTON India, the publisher of India’s most loved online multiplayer game BATTLEGROUNDS MOBILE INDIA (BGMI), today announced the launch of BGMI Career Mode, a first-of-its-kind, game-led platform that explores how in-game behaviour can be translated into real-life, career-relevant skill insights for gamers. The initiative aims to complement resumes, LinkedIn profiles and personal development journeys for students, gamers and working professionals.Developed in partnership with Aeos Gro

3 Feb 2026 5:33 pm
Spice Lounge Food Works to host landmark event celebrating 50 years of Maestro Ilaiyaraaja

Hyderabad: Spice Lounge Food Works Limited has announced that XORA World, its cultural and experiential events platform, will host a landmark music event celebrating 50 years of Maestro Ilaiyaraaja, one of India’s most iconic and influential music composers. The large-scale live event is scheduled to take place on 28 March 2026 at Gachibowli Stadium, Hyderabad.XORA World is a proprietary platform of Rightfest, a wholly owned subsidiary and group entity of Spice Lounge Food Works Limited. The u

3 Feb 2026 5:31 pm
Citi names Behzad Merchant as Business Execution Lead for India

Mumbai: Citi has announced the appointment of Behzad Merchant as Business Execution Lead for India, with additional oversight for Bangladesh and Sri Lanka. He will report directly to Varittha Prichapanich, Business Execution Lead, Asia South, with a matrix reporting line to K Balasubramanian, CEO, Citi India, and Banking Head, Indian Subcontinent.In his new role, Behzad will be responsible for driving strategic, business-critical and regulatory initiatives and programmes across India, while stre

3 Feb 2026 5:23 pm
Eloelo Group promotes Nishant Kumar to Chief Marketing Officer

Bengaluru: Eloelo Group, a consumer internet groups building the Bharat Entertainment Stack, has announced the elevation of Nishant Kumar to the role of Chief Marketing Officer (CMO). The leadership move forms part of the Group’s planned strategy to accelerate growth, strengthen execution capabilities and build long-term organisational scale.Nishant Kumar has been elevated from his previous role as Senior Vice President – Marketing & Revenue and has been a core member of the Eloelo Group lea

3 Feb 2026 5:10 pm
Confiance Communications bags India PR Mandate for Türkiye Tourism for fifth consecutive term

Gurugram: Integrated communications firm Confiance Communications has been reappointed as the official India PR Partner for the Trkiye Tourism Board for the fifth consecutive term. The renewed mandate reinforces Confiance’s consistent role in strengthening Trkiye’s positioning within the Indian outbound tourism market and reflects the tangible impact of the four-year partnership on tourism growth from India.Since the inception of the collaboration in 2022, Confiance Communications has driven

3 Feb 2026 5:10 pm
Beyond Key appoints Milin Dholakia as Chief Operating Officer

Mumbai: Beyond Key has announced the appointment of Milin Dholakia as Chief Operating Officer (COO), strengthening the company’s leadership team as it sharpens its focus on operational excellence, scalable global delivery, and future-ready execution.Milin brings over two decades of experience in leading complex technology programmes, global delivery operations, and business performance across international markets, with significant leadership exposure in North America. His career spans buildin

3 Feb 2026 4:34 pm
JioStar Group appoints Stephan Bugaj as SVP – GenAI Content & Technology

Mumbai: JioStar Group has announced the appointment of Stephan Bugaj, Emmy Award winner, as Senior Vice-President – GenAI Content & Technology, marking a significant step in the Group’s vision to create AI-native, next-generation entertainment experiences.The appointment underscores JioStar Group’s commitment to building intelligent content pipelines, interactive storytelling formats and scalable creative frameworks that enable faster experimentation, deeper audience engagement and the evo

3 Feb 2026 4:29 pm
Cumin Co. launches ‘Table of Love’ campaign, reimagining cookware as a limited-edition, emotion-led collectible

Mumbai: Cumin Co., the health-first kitchenware brand, has launched ‘Table of Love’, a Valentine’s Day-led limited-edition campaign that reframes cookware as an emotional, collectible purchase rather than a permanent household utility. At the heart of the campaign is the Ros Dutch Oven — a soft blush-pink, heart-detailed cast iron piece designed to be available only for the season.From a brand and marketing standpoint, the launch stands out for its rarity-led approach. In a category trad

3 Feb 2026 4:20 pm
Himalayan unveils ‘Peace in a Bottle’ campaign film, turning everyday chaos into moments of calm

New Delhi : Himalayan, The Natural Mineral Water, a brand from Tata Consumer Products, has unveiled its new digital campaign film titled ‘Peace in a Bottle’, offering a cinematic and evocative portrayal of modern-day chaos and the universal search for inner calm. The film brings alive the brand’s belief that true refreshment goes beyond hydration, delivering moments of balance and peace drawn from the purity of the Himalayas.Set against a fast-paced, constantly buzzing urban environment, t

3 Feb 2026 4:18 pm
Digital Ad Spends Cross ₹71,000 Crore, Seen Touching ₹98,000 Crore by 2027: dentsu report

Mumbai: India’s advertising industry is undergoing a structural transformation, moving beyond a simple shift from traditional to digital media and entering a phase where commerce, content, data and technology are increasingly converged, according to the dentsu Digital Advertising Report 2026.The report estimates that India’s total advertising spends closed 2025 at ₹1.21 lakh crore, growing 8.3% year-on-year, and are projected to reach ₹1.40 lakh crore by 2027, translating into a CAGR of

3 Feb 2026 3:49 pm
AHEAD names Prajwal UI as Director – People & Operations, India

Gurugram: AHEAD, a provider of digital platform engineering and transformation services, has announced the appointment of Prajwal UI as Director – People & Operations, India. In his new role, Prajwal will lead AHEAD’s people strategy, operational excellence, and organizational transformation initiatives across its India operations.Prajwal brings over two decades of experience spanning human resources leadership, business transformation, and HR technology across global enterprises. His expert

3 Feb 2026 3:31 pm
Anmol Industries names Abhishek Kumar as Vice President – Marketing

New Delhi: Anmol Industries Limited, a packaged food company, has announced the appointment of Abhishek Kumar as Vice President – Marketing. In his new role, Kumar will spearhead the company’s marketing and brand-building initiatives across product categories, supporting Anmol’s next phase of growth.Mr. Kumar brings over 18 years of experience in FMCG marketing and sales, with deep expertise in brand management, market expansion, and go-to-market strategy across diverse markets. Over the c

3 Feb 2026 2:38 pm
Compass Communications bags communications mandate for Virohan

Gurugram: Compass Communications has bagged the public relations mandate for Virohan, India’s leader in the healthcare education sector. The partnership aims to strengthen Virohan’s brand presence as a leader in healthcare education and its mission to bridge the gap between industry demand and skilled manpower.Since its inception in 2018, Virohan’s model has delivered strong outcomes — partnering with over 20+ higher education institutions as an industry partner, preparing more than 13,0

3 Feb 2026 2:09 pm
Nucleus Software appoints Dr. Apurva Chamaria as Chief Business Officer

New Delhi: Nucleus Software, a global leader in lending and transaction banking solutions for the financial services industry, has announced the appointment of Dr. Apurva Chamaria as Chief Business Officer, effective February 2, 2026. This strategic hire underscores the company’s focus on accelerating global growth and delivering enhanced customer value across the BFSI sector.Dr. Chamaria will be responsible for driving business growth, deepening customer relationships, and advancing Nucleus S

3 Feb 2026 2:04 pm
Times Now Navbharat, ABP News lead Hindi Channel OTS; Republic TV tops English Segment: Chrome DM Insights

Mumbai: Chrome DM’s latest Opportunity to See (OTS) report for Week 4’26 (January 24–30, 2026) provides a detailed overview of channel availability across Hindi and English news networks, offering valuable insights for distribution planning and market strategy. Hindi News Channels The OTS metrics for Hindi news channels demonstrate extensive reach across Indian households: Times Now […] The post Times Now Navbharat, ABP News lead Hindi Channel OTS; Republic TV tops English Segment: Chrom

3 Feb 2026 1:56 pm
Nothing named Title Sponsor of Royal Challengers Bengaluru for T20 Season 2026

Gurugram: London-based consumer technology brand Nothing has announced its partnership with the T20 season 2025 champions, Royal Challengers Bengaluru (RCB), as the Title Sponsor for the 2026 season. The collaboration marks a strategic milestone in Nothing’s growing presence and investment in India, following its association with RCB in the previous season.[caption id=attachment_2490296 align=alignleft width=200] Akis Evangelidis[/caption]Commenting on the partnership, Akis Evangelidis, Co-fou

3 Feb 2026 1:43 pm
Earth One at Igatpuri Hills appoints Dr. Mickey Mehta as Holistic Living Ambassador

Mumbai: Earth One at Igatpuri Hills, a 50-acre gated plotted development set amidst the Western Ghats, has announced its association with globally renowned holistic health guru Dr. Mickey Mehta as the Holistic Living Ambassador for the project.The association brings together Earth One’s vision of conscious, community-driven living with Dr. Mehta’s philosophy that wellness is deeply influenced by one’s environment. Recognised as a pioneer of holistic health in India, Dr. Mehta’s engagemen

3 Feb 2026 1:34 pm
Elan Group names Mark Griffiths as COO – Projects to strengthen project delivery capabilities

Gurugram: Elan Group has announced the appointment of Mark Griffiths as Chief Operating Officer – Projects, marking a significant move to further strengthen its project execution and operational capabilities amid its expanding real estate and infrastructure portfolio.An industry veteran with over 34 years of international experience, Griffiths brings deep expertise across complex construction, infrastructure, and large-scale real estate developments spanning India, the Middle East, Asia, and A

3 Feb 2026 1:24 pm
EBG Group expands creative ambitions with launch of EBG Films and Button Creative integration

New Delhi: EBG Group, a fast-growing multi-sector organisation with diversified interests across Mobility, Health, Realty, Lifestyle, Food, Services, Technology, and Education, has announced a major expansion of its creative ventures with the launch of EBG Films, alongside the integration of Button Creative. The move marks EBG Group’s strategic entry into India’s film, advertising, and content ecosystem through a joint venture aimed at building a scalable, multi-format content platform.A lon

3 Feb 2026 1:07 pm
The Advertising Club invites entries for ABBY Awards 2026 powered by The One Club | The One Show

Mumbai: The Advertising Club has announced the 57th edition of its flagship ABBY Awards 2026 Powered by The One Club | The One Show, reaffirming its position as the gold standard for creative and marketing excellence across India and Southeast Asia. The awards will be presented at Goafest 2026, with entries officially opening on February 02, 2026.As part of the announcement, The Advertising Club also unveiled the timelines and eligibility criteria for the upcoming edition. The ABBY Awards 2026 i

3 Feb 2026 1:01 pm
Luma AI announces $1 million grand prize linked to 2026 Cannes Lions Gold Win

MUMBAI: Luma AI has announced The Luma Dream Brief, a global creative competition inviting advertising creatives to bring their best unmade ideas to life, with a grand prize of $1 million to be awarded to creative work using Luma AI that wins a 2026 Cannes Lions Gold Lion.Developed in collaboration with experiential and creative agency DE-YAN, The Luma Dream Brief challenges creatives to use Luma AI’s platform to create fully realized commercials for Luma itself. At its core, The Luma Dream Br

3 Feb 2026 12:38 pm
Mona Jain returns to ABP News Network as President – Revenue Growth and Business Development

Mumbai: Mona Jain has returned to ABP News Network as President - Revenue Growth and Business Development. In her new role, Jain will lead the network’s revenue strategy, business expansion initiatives and growth-focused partnerships across platforms.Jain joins ABP News Network from Brandpulse Global, where she was positioned as Chief Growth Officer. She has earlier had a long association with ABP Network and brings with her decades of experience across media, advertising and brand strategy.An

3 Feb 2026 12:32 pm
VinFast unveils global electric scooter expansion across five Asian markets

Hanoi: VinFast has announced its international expansion strategy for electric scooters, marking a significant milestone in the company’s global growth journey and the continued build-out of its comprehensive green mobility ecosystem. The company has identified five initial priority markets for expansion: the Philippines, Indonesia, India, Thailand, and Malaysia.Under this strategy, VinFast will accelerate its global e-scooter rollout, beginning with these high-potential markets, which are cha

3 Feb 2026 12:04 pm
JioStar onboards Hyundai Motor India as Connected TV Co-Powered Sponsor for ICC Men’s T20 World Cup 2026

Mumbai: Reinforcing its leadership in premium digital sports experiences, JioStar, the official broadcaster of the ICC Men’s T20 World Cup 2026, has announced Hyundai Motor India Limited (HMIL) as the Connected TV (CTV) Co-Powered Sponsor for the tournament on JioHotstar. The association highlights JioStar’s growing strength as a high-impact, outcomes-driven platform enabling brands to engage audiences at scale through innovation, data, and immersive large-screen experiences.The partnership

3 Feb 2026 11:54 am
Reputation Is a Boardroom Issue — So Why Isn’t PR in the Room?

Traditionally, public relations has been perceived as a department that executes decisions instead of shaping them. In numerous organisations, PR becomes involved only after actions are decided, focusing on sharing results rather than helping set the direction. While this method may have worked during earlier stages of India’s corporate development, it does not reflect the challenges of today’s Indian organisations, which face much higher scrutiny from regulators, investors, employees, and t

3 Feb 2026 11:39 am
KCT Group strengthens leadership with Yathish Kumar as Group Head – Marketing

Kolkata: KCT Group, a leading diversified conglomerates, has expanded its senior leadership with the appointment of Yathish Kumar as Group Head – Marketing, as the diversified conglomerate sharpens its focus on growth, brand consolidation, and business diversification.In his new role, Kumar will be responsible for driving integrated marketing, brand stewardship, and growth strategy across KCT Group’s varied portfolio. The Group’s businesses span bulk commodity logistics under KCT, integrat

3 Feb 2026 11:29 am
PHD bags global media remit for Mandai Wildlife Group

Singapore: Omnicom Media (OM) agency PHD has been appointed as Mandai Wildlife Group’s global media agency of record, marking a significant mandate for the network across the Asia-Pacific region. Under the appointment, PHD will oversee Mandai Wildlife Group’s media operations across key markets including Singapore, Australia, India, Indonesia, the Philippines, Japan, and South Korea.The global remit will be led strategically from Singapore, further strengthening PHD’s position as a global

3 Feb 2026 11:25 am
Reliance’s Jio Studios acquires majority Stake in Oscar-Winning Sikhya Entertainment to strengthen global content ambitions

Mumbai: Reliance Strategic Business Ventures Limited (RSBVL), a wholly owned subsidiary of Reliance Industries Limited (RIL), has acquired a 50.1% equity stake in Sikhya Entertainment Private Limited (SEPL), one of India’s most globally acclaimed production houses. The transaction, completed on February 3, 2026, involves a combination of primary and secondary investments for an aggregate cash consideration of ₹150 crore.The acquisition marks a strategic move by Jio Studios, the media and con

3 Feb 2026 11:23 am
Havas acquires majority stake in Acento Public Affairs, strengthening H/Advisors’ leadership in Iberia

Mumbai: Havas has acquired a majority stake in Acento Public Affairs, Spain’s leading public affairs consultancy, marking a significant milestone in positioning H/Advisors as a clear leader in strategic advisory communications across the Iberian region. Founded in 2019, Acento is led by co-CEOs Alfonso Alonso and Pepe Blanco and employs more than 50 professionals across offices in Madrid, Barcelona and Brussels.Following the transaction, Acento will be immediately integrated into H/Advisors, H

3 Feb 2026 11:20 am
Philips Home Appliances partners with Wheel of Fortune India for nationwide consumer campaign

New Delhi: Philips Home Appliances has announced a nationwide consumer engagement partnership with Wheel of Fortune India, the world’s No.1 game show, offering consumers a rare opportunity to play the iconic game on national television.As part of the association, Philips is enabling its consumers to step into the spotlight and participate in Wheel of Fortune India, hosted by Bollywood superstar Akshay Kumar. Through the campaign, 15 lucky Philips consumers will be selected to appear on the sho

3 Feb 2026 11:11 am
FanCode secures exclusive TV and digital rights for ISL 2025–26

Mumbai: FanCode, a Dream Sports company, has acquired the exclusive television and digital broadcast rights for the Indian Super League (ISL) 2025–26 season, marking a significant step in expanding access to Indian football for fans across the country. Kaleidoscope Production and Services (KPS Studios) will serve as the official production partner for the league.The media rights were awarded following a transparent and structured tender process conducted by the All India Football Federation (A

3 Feb 2026 10:50 am
Trump Posts India Today ‘Newsmakers of the Year’ Cover Amid India–US Trade Developments

New Delhi: US President Donald J. Trump on Monday shared the cover of India Today magazine’s “Newsmakers of the Year 2025” edition on social media, featuring Indian Prime Minister Narendra Modi alongside himself, under the headline “The Mover & The Shaker.” The post, shared without any accompanying caption, immediately triggered widespread speculation over its intent, timing, and possible diplomatic significance. The development coincided with a social media post by US envoy to India S

3 Feb 2026 10:37 am
True Media names Alison Clark as Senior Vice President, Head of Account Management

Minneapolis: True Media, an independent media agency and part of the True Independent Holdings family of companies, has announced the appointment of Alison Clark as Senior Vice President, Head of Account Management. Based out of the agency’s Minneapolis office, Clark will report to Chris Actis, President of True Media.In her new role, Clark will lead True Media’s Account Management team, focusing on driving business success through media excellence while strengthening and expanding client pa

3 Feb 2026 10:26 am
Hyundai and ICC partnership takes centre stage with ‘Deewane India ka Deewana Humsafar’ campaign ahead of ICC Men’s T20 World Cup 2026

Gurugram: As anticipation builds for the ICC Men’s T20 World Cup 2026, Hyundai Motor India Limited (HMIL), under Hyundai Motor Company’s multi-year Premier Partnership with the International Cricket Council (ICC), has unveiled a nationwide brand campaign titled ‘Deewane India ka Deewana Humsafar’. The integrated campaign celebrates India’s unmatched passion for cricket while reinforcing Hyundai’s emotional connect with fans across the country.The high-impact campaign brings together

3 Feb 2026 10:20 am
AI adoption will be driven by companies embedding intelligence at the core of business value: Priyanka Aeron, Thrive Global AI

Earlier this year Thrive Global AI announced the launch of its AI-based enterprise expansion platform, Vector AI, aimed at assisting brands and contemporary entrepreneurs in coping with the growing intricacy of global digital commerce. The platform that employs AI, real-time data, and performance intelligence offers a solution to one of the most significant problems e-commerce businesses are experiencing presently, thus allowing them to make faster, smarter, and more effective growth decisions.H

3 Feb 2026 9:57 am
Lancôme appoints Sonam Kapoor as Brand Ambassador

Mumbai: Lancme, a French luxury beauty brand, has announced the appointment of Sonam Kapoor as its Brand Ambassador from India. The collaboration underscores Lancme’s continued focus on India—a market defined by cultural depth, creative expression, and an increasingly discerning consumer base.Recognised for her acclaimed performances in Neerja, Raanjhanaa, and Pad Man, Sonam Kapoor has consistently challenged conventions both on screen and in public life. As one of the first Indian actors to

2 Feb 2026 7:01 pm
Union Budget 2026–27: Industry Leaders Back Infrastructure, Manufacturing and Consumption-Led Growth

The Union Budget 2026–27, presented by Nirmala Sitharaman, has drawn a broadly positive response from India Inc., with senior leaders across manufacturing, FMCG, consumer durables, financial services, mobility, aviation, tourism and digital commerce welcoming its emphasis on infrastructure-led growth, domestic manufacturing, MSME empowerment and rising consumption.With public capital expenditure raised to ₹12.2 lakh crore, continued fiscal consolidation, and targeted reforms across taxation,

2 Feb 2026 6:26 pm
Connecting Policy to People: The Unsung Heroes Behind the Union Budget

Mumbai: The Union Budget is one of those annual events that grabs the attention of everyone, from business leaders and policymakers to the man on the street. But for most people, it can feel distant, filled with numbers, policy terms, and charts that don’t immediately explain how it will affect their lives. This is where PR professionals, corporate communicators, and journalists play a critical role. They translate complex policies into clear, actionable stories that show what the Budget reall

2 Feb 2026 6:22 pm
Kannada-Tulu film ‘Jai’ to make digital debut on ZEE5 starting February 6

Mumbai: ZEE5 will stream the much-awaited Kannada-Tulu film Jai starting February 6. Celebrated for its grassroots storytelling and socio-cultural resonance, Jai becomes the first ever Tulu film to premiere on the platform, alongside its Kannada version.Directed by Roopesh Shetty, who also plays the lead, Jai blends drama, action, humour, and socio-political commentary, rooted in coastal Karnataka’s cultural fabric. The film follows Satya, a young man from Simhabettu village, whose awakening t

2 Feb 2026 6:11 pm
Union Budget 2026: Infrastructure Push, Risk Guarantees and Tier-II/III Focus Win Real Estate Industry Backing

Mumbai: Infrastructure and real estate leaders have broadly welcomed the Union Budget 2026–27, describing it as a credibility-building budget that addresses long-standing bottlenecks around project risk, capital availability and urban expansion beyond metros. Key measures such as the sharp rise in public capital expenditure to ₹12.2 lakh crore, the creation of an Infrastructure Risk Guarantee Fund (IRGF), targeted support for Tier-II and Tier-III cities, and accelerated asset monetisation th

2 Feb 2026 6:08 pm
Sippy films re-positions as a character IP-led studio with institutional backing

Mumbai: Sippy Films, the iconic studio behind some of Indian cinema’s most enduring classics, including Sholay, is entering a new phase of structured transformation under the leadership of Shehzad Sippy. This evolution is backed by a strategic investment from Kuberans Tech Ventures Private Limited, co-founded by Jeet Wagh, completed at an undisclosed valuation. A Legacy Repositioned for the Next Era Sippy Films holds a singular place in Indian cinematic history as the custodian of rare, timele

2 Feb 2026 5:42 pm
Brandsutra 2.0 highlights real-world brand strategy for South Asia’s growing markets

Mumbai: Brandsutra 2.0, a new book on marketing and brand building, brings a practitioner-led perspective from emerging South Asian markets, drawing on real-world experiences from Nepal and comparable economies across the region. Authored by Ujaya Shakya, a seasoned brand marketing professional and entrepreneur, the book reflects insights gained from his work with global clients, network agencies, senior leadership roles, and entrepreneurial ventures.As the founder of Outreach Nepal, Shakya has

2 Feb 2026 5:23 pm
Noida Film City to launch global-scale content creators’ incubation and lab ecosystem

Mumbai: Noida Film City is set to become home to the world’s largest integrated Content Creators’ Incubation and Lab Ecosystem, marking a significant milestone in India’s rapidly expanding creator economy. The initiative, announced as part of the broader vision outlined in the Union Budget 2026, positions India at the forefront of global creative innovation.According to filmmaker Boney Kapoor, the proposed ecosystem is envisioned as a first-of-its-kind platform where creators will move bey

2 Feb 2026 5:21 pm
7UP® unveils snow-fresh summer campaign reinforcing ‘Super Duper Refresher’ positioning

Mumbai: From the House of PepsiCo India, 7UP has launched a bold new campaign that marks a decisive evolution of its ‘Super Duper Refresher’ positioning. Anchored in the idea of snow-fresh refreshment, the campaign reinforces the brand’s refreshment credentials while clearly spotlighting its strong consumer value proposition — 400 ml at ₹20.As temperatures rise across India, the campaign introduces a distinctive snow-fresh expression of refreshment, taking the idea of cooling to the ne

2 Feb 2026 5:05 pm
ONE Advertising named Creative Partner for National PNG Drive 2.0 Campaign

Ahmedabad: ONE Advertising and Communication Services Limited, an integrated communications agency, has been appointed the creative partner for PNG Drive 2.0, a landmark nationwide initiative led by Bharat Petroleum Corporation Limited (BPCL) to accelerate the adoption of Piped Natural Gas (PNG) and Compressed Natural Gas (CNG) across India.Conceptualised as a unified, industry-led movement under the guidance of the Petroleum and Natural Gas Regulatory Board (PNGRB), PNG Drive 2.0 brings togethe

2 Feb 2026 4:53 pm
Bata India onboards Sanjana Sanghi for ‘Make Your Way’ campaign featuring Victoria Ballerina

Gurugram: Bata India has unveiled a refreshed chapter of its flagship ‘Make Your Way’ campaign, bringing actor Sanjana Sanghi on board as the new face of the brand. The campaign spotlights the Victoria Ballerina range, reinforcing Bata’s focus on blending style, comfort and all-day wearability for modern Indian women.At the heart of the campaign is the classic ballerina silhouette, positioned as a symbol of everyday comfort and contemporary femininity. Bata’s association with ballerinas

2 Feb 2026 4:16 pm
Saujanya Shrivastava joins Paytm as CEO – New Initiatives

Mumbai: Saujanya Shrivastava has joined Paytm as CEO - New Initiatives.Saujanya joins Paytm from MakeMyTrip–Goibibo, where he most recently served as Chief Operating Officer – Flights, Holidays, Gulf and B2B, overseeing large-scale travel businesses across consumer and enterprise segments. In his new role at Paytm, he will be responsible for building and scaling new initiatives aligned with the company’s long-term strategic vision.Announcing the new role on his LinkedIn handle, Saujanya sh

2 Feb 2026 4:14 pm
NDTV Establishes Clear Digital Leadership with Strong January Viewership

Mumbai: NDTV recorded a strong digital performance on YouTube in January 2026, reinforcing the network’s leadership and growing influence in India’s digital news space.According to Playboard, NDTV 24x7 claimed the pole position in January, registering 129.21 million views and emerging as India’s leading English news channel on the platform. NDTV India recorded 1914.30 million views during the month, placing it ahead of several established players in the Hindi news genre, including Times No

2 Feb 2026 3:35 pm
Hungama OTT’s Hasratein returns with stories of courage, desire and selfhood

Mumbai: Hungama OTT, one of India’s leading digital entertainment platforms, has announced the launch of Hasratein Season 3, the latest chapter of its acclaimed anthology series that continues to explore women’s inner worlds, unspoken desires, and quiet rebellion. Following the success of its first two seasons, the new instalment delves deeper into lives shaped by suffocating marriages, rigid traditions, political manipulation, and emotional neglect.Over the years, Hasratein has carved a dis

2 Feb 2026 2:29 pm
Offbeet Media names Rohit Tugnait as Chief Executive Officer of 101 India

Mumbai: Offbeet Media Group, a next-generation media and entertainment company, has announced the appointment of Rohit Tugnait as Chief Executive Officer of 101 India, following its acquisition of the youth-first digital destination. The leadership move marks a strategic step in Offbeet Media’s plans to revive and scale the platform as it enters its next phase of growth.With over two decades of media experience, Rohit brings deep expertise in building and leading youth media brands across digi

2 Feb 2026 2:17 pm
Saurabh Goel named National Revenue Head – NDTV Profit at NDTV Network

New Delhi: Saurabh Goel has been elevated as National Revenue Head -NDTV Profit at NDTV Network. In his new position, Goel will oversee national revenue strategy and drive growth initiatives for NDTV Profit across markets.He was previously serving as Revenue Head – West at the network, where he played a key role in expanding regional revenue streams and building strategic client partnerships.Announcing the new position on his LinkedIn handle, Saurabh shared, I’m happy to share that I’m sta

2 Feb 2026 2:05 pm
Parle Platina Hide & Seek launches Valentine’s Day Campaign featuring Ananya Panday and Lakshya

Mumbai: Parle Products, a FMCG company, has launched its Valentine’s Day campaign for Parle Platina Hide & Seek Choco Chip Cookies, featuring Bollywood actors Ananya Panday and Lakshya. Titled ‘Start Your Story with Hide & Seek’, the campaign positions the iconic cookie as a light-hearted icebreaker and conversation starter for young consumers navigating early connections.The campaign film captures the duo in playful, easy-going moments set to the brand’s well-known Hide & Seek tune. Bui

2 Feb 2026 1:30 pm
Parle Platina Hide & Seek launches Valentine’s Day Campaign featuring Ananya Panday and Lakshya

Mumbai: Parle Products, a FMCG company, has launched its Valentine’s Day campaign for Parle Platina Hide & Seek Choco Chip Cookies, featuring Bollywood actors Ananya Panday and Lakshya. Titled ‘Start Your Story with Hide & Seek’, the campaign positions the iconic cookie as a light-hearted icebreaker and conversation starter for young consumers navigating early connections.The campaign film captures the duo in playful, easy-going moments set to the brand’s well-known Hide & Seek tune. Bui

2 Feb 2026 1:30 pm
Accor names Amitabh Rai as Chief Operating Officer – Luxury, South Asia

Mumbai: Accor, a world-leading hospitality group, has announced the appointment of Amitabh Rai as Chief Operating Officer – Luxury, Accor South Asia, effective January 15, 2026. In this strategic leadership role, Rai will spearhead the operational and strategic direction of Accor’s luxury and lifestyle portfolio across South Asia, with a focus on delivering distinctive luxury experiences, thoughtful brand curation, and sustained performance excellence for Raffles, Fairmont, and Sofitel.A sea

2 Feb 2026 1:25 pm
41st Big Bang Awards to Return as Full-Day Creative Industry Experience

Bengaluru: The Advertising Club Bangalore has announced the 41st edition of the Big Bang Awards, one of India’s most prestigious platforms recognising excellence across advertising, media, design, digital, and marketing. The awards will be held on Saturday, 7 February 2026, at The Ritz-Carlton, Bangalore.Marking a significant evolution in format, the 2026 edition will be presented as a full-day industry experience for the first time. Beginning in the afternoon, the event will feature a curated

2 Feb 2026 11:42 am
Hashtag Orange appoints Jayesh Punjabi as Technology Head

Mumbai: Hashtag Orange has appointed Jayesh Punjabi as Technology Head, further strengthening its focus on leveraging AI, MarTech, and automation to drive digital transformation across its operations. Punjabi will be based at the company’s Mumbai office.The Gurugram-headquartered agency continues to invest in building a future-ready, data-driven ecosystem. Jayesh’s appointment underscores Hashtag Orange’s commitment to embedding cutting-edge technology across its marketing and media proces

2 Feb 2026 11:23 am
Union Budget 2026 boosts AVGC skilling; GDAI projects $10 billion gaming exports by 2035

Mumbai: The Game Developer Association of India (GDAI), the apex industry body for game development, has welcomed the Union Budget 2026–27’s focused push on skilling for Animation, Visual Effects, Gaming and Comics (AVGC), calling it a strong validation of industry-led recommendations aimed at building India’s next-generation interactive media workforce.A key highlight of the Budget is the government’s support for the Indian Institute of Creative Technologies (IICT), Mumbai, to establish

2 Feb 2026 11:21 am
Union Budget 2026: Indian Inc. Sees a Shift from Stimulus to Structural Strength

Mumbai: The Union Budget 2026–27 signals a decisive transition in India’s economic strategy—from short-term stimulus to long-horizon structural strengthening. Across sectors, industry leaders interpret the Budget not as a collection of giveaways, but as a coordinated attempt to deepen resilience, expand formalisation, and align growth with long-term national priorities under the Viksit Bharat vision. Growth Anchored in Assets, Not Consumption Alone A consistent theme emerging from Indian I

2 Feb 2026 11:16 am
‘Z’ onboards Sandeep Mehrotra as Chief Operating Officer – Advertisement Revenue

Mumbai: Zee Entertainment Enterprises Ltd. (‘Z’), has further strengthened its core leadership team with the appointment of Sandeep Mehrotra as Chief Operating Officer – Advertisement Revenue, effective 3rd February 2026.In his new role, Mehrotra will be responsible for maximising the Company’s advertisement revenue generation by leveraging the growing convergence between its linear and digital businesses. He will be based at the Company’s headquarters in Mumbai and will report to Puni

2 Feb 2026 11:11 am
Union Budget 2026 Puts the Orange Economy Centre Stage as AVGC Becomes a National Growth Engine

Mumbai: Union Budget 2026–27 marks a structural shift in how India views creativity—not as an ancillary cultural pursuit, but as a core economic capability. By formally backing Animation, Visual Effects, Gaming and Comics (AVGC) with education infrastructure, long-term skilling, and institutional support, the government has positioned the orange economy as a serious pillar of India’s services-led growth story.Presenting her ninth consecutive Budget, Finance Minister Nirmala Sitharaman anno

2 Feb 2026 11:02 am
Union Budget 2026–27: AI, Data Infrastructure and Creator Pipelines Reset the Growth Curve for AdTech and CTV

The Union Budget 2026–27 marks a decisive inflection point for India’s AdTech and Connected TV (CTV) ecosystem, shifting the policy narrative from short-term stimulus to long-term digital capacity building. With a strong emphasis on artificial intelligence, data infrastructure, and large-scale skilling for content creation, the Budget lays the foundation for how advertising, media buying, and brand storytelling will evolve in a more intelligent, accountable, and creator-driven digital econom

2 Feb 2026 10:58 am
Marketing in the Age of the Future Workforce: Aligning Brand Purpose with People Strategy

For years, organisations believed they could manage perception and experience separately. Marketing focused outward, on reputation, visibility, and differentiation, while people strategy remained an internal discipline, largely centred on hiring, engagement, and retention. That separation worked in a slower, more compartmentalised world. It no longer does.Today, employees, candidates, customers, and investors consume the same information, often at the same time. The distance between what an orga

2 Feb 2026 10:33 am
Influence Without Noise: The Power of Thoughtful Communication

We are living in a time where being visible is often mistaken for being influential. Everyone feels pressure to say more, post faster and respond instantly. But as the noise keeps getting louder, the thing that really cuts through isn’t volume, it’s clarity. Attention comes and goes, but intention is what people remember.Real influence has never come from shouting the loudest. It’s built quietly, over time, through trust, consistency, and communication that feels considered rather than rus

2 Feb 2026 10:25 am
In 2026, our marketing priorities are rooted in consistency and credibility: Sahil Malik, Da Milano, Rosso Brunello

Sahil Malik has been serving as MD at Da Milano, Rosso Brunello. These are homegrown luxury brands.A second-generation leader, he has redefined India’s bridge-to-luxury landscape, steering Da Milano from a single-store operation to a 120+ store network spanning India and international markets including Dubai, Bahrain, and the UAE. Under his leadership, Da Milano has built a reputation for Italian-inspired craftsmanship, timeless design, and its unmatched lifetime service promise.Da Milano, a b

2 Feb 2026 9:53 am