NDTVQ4FY24: reports 59% revenue Y-O-Y growth – to launch NDTV Marathi on 1st May

NDTV Group announces its financial performance for Q4, 2023-2024, marked by a 59% revenue growth compared to the same period last year. NDTV Convergence, the Company’s digital arm also witnessed a significant 39% increase in global digital traffic in March 2024 over April 2023 on its platforms. The NDTV Group’s ability to adapt to evolving consumer preferences and market dynamics has been instrumental in driving this impressive growth. During the financial year, NDTV expanded its presence ac

27 Apr 2024 12:47 pm
Trident Group’s campaign in collaboration with Josh Talks looks to redefine notions of heroism and honors

Mumbai : Trident Group, an Indian textile conglomerate and a global player has unveiled a new campaign titled ‘Karamyogi Ki Udaan’ on Trident’s Mission Day. Celebrating the unsung heroes within the Trident community, the initiative showcases narratives of karamyogis who have triumphed against all odds, embodying grit, resilience, and remarkable achievements. ‘Karamyogi Ki Udaan’ campaign looks to reflect Trident Group's dedication to fostering an inclusive and empowering community. Thr

27 Apr 2024 12:19 pm
BluSmart’s #SmartCitizen campaign looks to to encourage Indian citizens to exercise their democratic right to vote on election day

Mumbai : BluSmart, an electric vehicle (EV) ride-hailing service and EV charging infrastructure network, is proud to announce the launch of its #SmartCitizen campaign to encourage Indian citizens to exercise their democratic right to vote on election day. This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and responsibly in the Lok Sabha Elections 2024.On polling dates in Bengaluru - 26 April and in Delhi NCR - 25 M

27 Apr 2024 12:11 pm
Radico Khaitan looks to reinforce market dominance through collaboration with Arjun Kapoor for its premium brands

Mumbai : Radico Khaitan an Indian Made Foreign Liquor (IMFL) company, has announced its strategic alliance with Bollywood star Arjun Kapoor as the brand influencer for its array of premium brands, encompassing Rampur Indian Single Malt Whisky, Jaisalmer Indian Craft Gin, Magic Moments Vodka, 8PM Premium Black Whisky, Morpheus Brandy and others. Some of these brands the company said have surpassed the million-case mark and joined the 'Millionaire Club'. This collaboration the company explains is

27 Apr 2024 12:02 pm
Corona’s launches a campaign around sunset views

Mumbai: Corona has launched a campaign around stunning sunset views. The aim is to see that when guests step into a hotel room they are greeted by sunset views every evening. With the introduction of the world’s first sunset view rating system for luxury hotel rooms, Corona India is aiming to make progress in this regard.This move is being piloted at a selection of luxury hotels including the CGH Brunton Boatyard, Niraamaya Surya Samudra and Brij Laxman Sagar located in Kochi, Kovalam and Pali

27 Apr 2024 12:01 pm
Panasonic’s program educates students on UN Sustainable Development Goals, enhancing digital storytelling skills to foster change advocates

Mumbai : Panasonic Life Solutions India (PLSIND), a diversified technology company, has introduced the global initiative – Kids Witness News in India. The programme aims to raise awareness around the United Nations Sustainable Development Goals among school students by upskilling youth with digital storytelling skills and creating advocates of change.As part of the Kids Witness News (KWN) program, Panasonic Life Solutions India has partnered with five schools. They are Lancers International Sc

27 Apr 2024 11:57 am
Vadilal’s summer campaign revolves around the central theme of ‘WAAH’

Mumbai : Ice cream brand Vadilal has announced the launch of its new summer campaign that puts the focus on celebrations. Unveiling a series of three films depicting the significance of celebrations and Vadilal, the brand showcases “Har moment ko banaye Kamaal! WAAH Vadilal!”The campaign revolves around the central theme of 'WAAH', embodying what it called the utter delight experienced by consumers when indulging in Vadilal ice creams. Vadilal explains that it looks to captures the essence o

27 Apr 2024 11:53 am
Tata AIA campaign encourages first-time voters to exercise their decomractic duty

Mumbai : Life insurance company Tata AIA Life Insurance (Tata AIA) recently introduced a social media campaign titled #VoteKarneKoTaiyaar. The campaign encourages young Indians, particularly first-time voters, to immediately register themselves to vote and then go ahead and vote on the election day, in their respective location. The campaign aims to instill a sense of national responsibility and duty among the youth, leveraging their growing consciousness towards societal issues. In a time where

27 Apr 2024 11:47 am
IPL 2024 on TV witnessed growth of 12% in ad volumes/per channel during first 39 matches: TAM Sports

Mumbai : Television advertising for IPL 17 witnessed growth of 12% in ad volumes/per channel compared to IPL 16 for the first 39 matchesThe fifth update of TAM Sports-IPL 17 Advertising Update shows that during IPL 17, the count of categories and advertisers increased by 51% and 38% respectively compared to IPL 16. Top categories and Advertisers > Ecom-Gaming and Pan Masala were the only common categories present between IPL 17 and IPL 16.> Together, the Top five categories present in IPL 17 cov

27 Apr 2024 11:42 am
SonyLiv to enhance UEFA Euro 2024 coverage through multilingual and multiple camera feeds

Mumba: As the official streaming partner for Uefa Euro 2024 next month, SonyLiv is committed to delivering an unparalleled viewing experience for football enthusiasts.Here's a glimpse of what awaits the viewers: Multilingual Coverage: The matches are available in 6 languages - English, Hindi, Tamil, Telugu, Malayalam, and Bengali. Multiple Camera Feeds: Viewers can tailor their experience, breaking free from a single-angle with the below features: Dugout Cameras: Gain insights into team dynamics

27 Apr 2024 11:42 am
Neil Gaiman and Sharad Devarajan collaborate on “Cinnamon” animated film

Graphic India and Neil Gaiman are partnering on a new English-language animated film called Cinnamon, combining their expertise in character entertainment and storytelling. The screenplay, based on a short story by Gaiman, is being adapted by Gaiman and Indian animation writer Sharad Devarajan, alongside Sarena Khan and Sujatha SV. Jeevan J. Kang will direct the film. Born blind with pearl eyes, Cinnamon's fate changes when a talking tiger guides her through a mystical realm filled with secrets

27 Apr 2024 11:39 am
BJP’s ad spending with Google exceeds 100 crore, focusing mainly on voters in Karnataka

The BJP has made history by being the first Indian political party to surpass Rs 100 crore in advertising expenditure on Google and YouTube, according to a media report. Their digital campaign spending, totaling over Rs 101 crore, matches the combined spending of Congress, DMK, and I-PAC since May 2018, when Google began publishing its Ads Transparency report. Between May 31, 2018, and April 25, 2024, the BJP accounted for approximately 26 percent of the total spending on Google ads categorized

27 Apr 2024 11:21 am
Dish TV Revolutionizes Entertainment with ‘Dish TV Smart+’ Services, Offering TV and OTT on Any Screen, Anywhere

Chennai: Dish TV, has taken a path-breaking initiative to redefine the entertainment experience in India. The leading DTH provider in a first-of-its-kind move has announced its ground-breaking proposition ‘Dish TV Smart+’ . This launch marks a pioneering milestone in the industry, providing customers access to TV and OTT content on any screen, anywhere, without any additional cost. It ensures convenience, flexibility, and enhanced entertainment options, empowering customers to tailor their v

27 Apr 2024 10:34 am
JioCinema and Snap Inc. team up for IPL Lens featuring live scores and AR reactions

As the Indian Premier League (IPL) buzzes with excitement, JioCinema and Snap Inc. have teamed up to offer Snapchatters an exciting experience with a special lens. This innovative lens offers live score updates and features larger-than-life team characters reacting in real time to every delivery, all against the backdrop of the sky! This incredible experience is powered by Sky Segmentation technology, which uses Snap's advanced camera to identify and enhance elements against the sky. Real-time m

27 Apr 2024 9:29 am
Soham Ghosh and Ravinder Kumar of Havas Worldwide India won Times of India’s Power of Print Contest 2024.

Two Havas Worldwide India creatives developed a pioneering campaign to prompt Indian citizens on their voting rights during the General Elections in the world's largest democracy, engaging over 15.8 crore eligible voters. The Power of Print Contest 2024, hosted by The Times of India Group and the Election Commission of India, awarded Soham Ghosh and Ravinder Kumar of Havas Worldwide India, who will showcase their talents at Cannes Lions 2025. The winning entry, selected from over 560 entries fro

26 Apr 2024 5:04 pm
Mother Dairy Celebrates the Universal Emotion of Care and Compassion

New Delhi, 26 April 2024; Celebrating the universal values of love, care, emotion and compassion embodied by mothers, India’s leading dairy brand Mother Dairy is all set to roll out its brand anthem and campaign in its latest communication headlined under “Mamta Jaisi Shudh, Maa Jaisi Mamta M other Dairy, Maa Jaisi. Penned by eminent poet Gulzar, the anthem beautifully describes the virtues of a mother which all of us inherit and exemplify in varied situations and circumstances. These virtue

26 Apr 2024 4:48 pm
Event Management Goes Green: Strategies for Sustainable Practices and Positive ESG Outcomes

In an era where sustainability is more than a buzzword, the event management industry is seeing a paradigm shift towards green practices. This transformative movement is not merely about reducing the environmental footprint of events but also about fostering social responsibility and enhancing governance. As stakeholders across the globe push for more sustainable business operations, the events industry in India and beyond is responding with innovative solutions that promise to preserve our plan

26 Apr 2024 3:55 pm
JSW Paints’ digital-first campaign celebrating cricket features the anthem ‘Rangon Ka Khel Hai’

Mumbai: Paints company JSW Paints which is a part of the US$23 billion JSW Group, has unveiled a digital-first campaign to celebrate crickets’ colourful spirit resonating across the country. One of the elements of the new campaign is the anthem, ' Rangon Ka Khel Hai ’, created to celebrate the unifying sentiment which is intrinsic to the game of cricket. The anthem, inspired by JSW Paints' colour range, looks to add a refreshing touch to every space, embodying the spirit of togetherness and

26 Apr 2024 3:39 pm
Pooja Asar joins Head of Marketing at Tata Passenger Electric Mobility

Tata Passenger Electric Mobility has appointed Pooja Asar as its new Head of Marketing. She previously worked for Paytm as Vice President Marketing.Announcing the new position on his LinkedIn handle, Asar wrote, “ I'm excited to share that I've joined as Head of Marketing at Tata Passenger Electric Mobility Ltd. After 18 enriching years in FMCG sector, looking forward to collaborate with the talented team at TPEM to drive forward the vision of sustainable and innovative transportation solution

26 Apr 2024 3:38 pm
Mars Wrigley India’s fruity bubblegum brand Boomer teams up with fast bowler Japsrit Bumrah

Mumbai: Mars Wrigley India's fruity bubblegum brand, Boomer has announced a new product Boomer Jelly on Top. This variant the company explains combines jelly with the classic gum taste. It has been launched with the fruity flavor of strawberry. The product is set to hit store shelves nationwide.There is a TVC featuring Indian pacer Jasprit Bumrah and the goal is to deliver on the brand promise of 'Har Pal Fun Kar' . The films are available in eight languages including Bengali, Gujarati, Kannada,

26 Apr 2024 3:33 pm
Macho Sporto ropes in Sidharth Malhotra as its new brand ambassador with a new campaign

Mumbai: Macho Sporto, an innerwear brand from JGH, has roped in actor Sidharth Malhotra as its new brand ambassador for its ad campaign ' Yeh Toh Bada Toing Hai '.The brand's TVC features the Bollywood actor in a take on a woman’s gaze, continuing their efforts to legitimise the female gaze. The ad shows Malhotra being impressed by the girl making the first move, as the iconic jingle ' Yeh Toh Bada Toing Hai ' plays in the background. Macho Sporto’s new campaign with Malhotra aims to not jus

26 Apr 2024 12:58 pm
Disha Patani unveils Reliance Jewels’ Vindhya Collection marking Akshaya Tritiya Celebrations

Mumbai: Jewellery brand Reliance Jewels, continues its tradition of celebrating festivals with collections. It has introduced the Vindhya collection on Akshaya Tritiya this year. Ninth in its ‘ Jewels of India ’ collection series, Vindhya is inspired by the artistic traditions of Madhya Pradesh. Fashion icon and Bollywood diva Disha Patani unveiled the exclusive festive collection at an event at the Reliance Jewels' store in Varanasi.Akshaya Tritiya, an auspicious festival signifying prosper

26 Apr 2024 12:05 pm
Radio City redefines entertainment with JioTV launch

Radio City makes its debut on JioTV, becoming the first radio station in the country to launch a 24x7 video channel as RC Studio, a trailblazer in music, marking a significant milestone. This JioTV launch extends Radio City's reach and provides advertisers nationwide engagement opportunities. Radio City can now access JioTV's vast audience base through the app available to all Jio subscribers, offering over 1,000 channels in various languages and genres. Radio City's new launch caters to the tec

26 Apr 2024 11:53 am
Goafest 2024 opens delegate registrations with early bird rates until May 15th

Mumbai, India: Goafest, India's top festival for creativity and advertising, now offers early bird rates for delegate registrations until May 15th, 2024.Scheduled to take place from May 29 th to May 31 st at the luxurious Westin Powai in Mumbai, Goafest 2024 promises to be an immersive experience, showcasing the best of advertising, marketing, and creative innovation.This year's Goafest offers a diverse program including keynote speakers, panel discussions, workshops, and networking, inspiring d

26 Apr 2024 11:40 am
AI features like Virtual Assistants, Smart Homes, and Image Enhancements will shape the future Internet experience: Kantar AI research findings

Mumbai: Internet in India is democratised and widely used; but now the country sits on the cusp of an AI revolution. ICube data shows that AI is already touching the lives of nine in 10 internet users in India, powered by the enormous computing capabilities on their phones, connectivity, and cloud infrastructure. Kantar, a marketing data and analytics business has unveiled a probe into the AI market and the goal was to to dish out actionable insights for marketers. Furthermore, the company also

26 Apr 2024 11:34 am
Reporter’s brand film won two international Promax awards in the Best Brand Image and Best Ident categories

The world’s top prize, Promax India awards, rewards the outstanding achievement in entertainment, promotion, marketing, and design by a company or an individual.The award was given to the brand film Fact Matters, presented by the reporter news with the title ‘Fight for justice' Which is directed by GopanG, the creative head, reporter TV.Reporter's Brand Film won silver awards from around 100 entries in the regional category in India. Promax BDA awards often known as the Oscars of television.

26 Apr 2024 11:33 am
Indiatimes embarks on a new content creation journey with Indiatimes 2.0

Mumbai : Indiatimes, the lifestyle brand of Times Internet, has embarked on a new content creation journey with Indiatimes 2.0.The brand's new avatar it explains looks to go beyond mere information delivery; it aims to become a social-savvy brand and spark thoughts, ignite debates, and foster meaningful conversations. Indiatimes will offer a new style and format of content. The goal it said is to blend humour and quirkiness with narratives. Debates, polls, contests, and tte--ttes with influencer

26 Apr 2024 11:30 am
Indiatimes embarks on a new content creation journey with Indiatimes 2.0

Mumbai : Indiatimes, the lifestyle brand of Times Internet, has embarked on a new content creation journey with Indiatimes 2.0.The brand's new avatar it explains looks to go beyond mere information delivery; it aims to become a social-savvy brand and spark thoughts, ignite debates, and foster meaningful conversations. Indiatimes will offer a new style and format of content. The goal it said is to blend humour and quirkiness with narratives. Debates, polls, contests, and tte--ttes with influencer

26 Apr 2024 11:30 am
Excitel aims to reach two million subscribers in 18-24 months: Varun Pasricha

Excitel is a broadband network and is the preferred streaming platform for10,00,000 customers in 35+ cities. Since its inception in September 2015, Excitel said that it has been focussing on revolutionising broadband services and pushing the adoption of fibre-to-home networks in India. Excitel added that it was also the first internet service provider to introduce the concept of truly unlimited data plans allowing consumers to access unlimited data at the promised speed without any conditions. O

26 Apr 2024 11:05 am
Inclusive practices boost women’s productivity, loyalty, and motivation in organizations

Mumbai: The fourth edition of Deloitte’s Women @ Work: A Global Outlook continues to examine some of the critical workplace and societal factors that have a profound impact on women’s careers. Inclusive practices make a concrete difference: On a scale of 100, women working for Gender Equality Leaders (GELs)* scored their loyalty at 76, productivity at 75, and motivation and sense of belongingness at 71. These women professionals are far more likely to recommend their organisations to other w

26 Apr 2024 10:22 am
Disney Star gears up for the T20 World Cup with the ‘Visa To World Cup’ week

Mumbai : Disney Star, the official Broadcaster of ICC Men's T20 World Cup has launched the ‘Visa To World Cup' week. This sheds light on the brightest talents emerging from the on-going T20 league the IPL while scrutinising their potential inclusion in India's final 15-man squad for the grandest prize in T20 cricket.The broadcaster said that it has harnessed the collective expertise of its StarCast to provide viewers with narratives, analyses, and strategic predictions regarding the compositio

26 Apr 2024 10:16 am
Motilal Oswal AMC changes leadership for growth

Motilal Oswal Group has announced leadership changes aiming to drive growth and transformation at Motilal Oswal AMC. MOAMC saw substantial performance growth, with about 90% of schemes surpassing benchmarks. This progress boosted AUM to Rs. 71,810 cr by March 2024, up from Rs. 45,712 cr in March 2023. Navin Agarwal, associated with Group for 23+ years, served as MD & CEO of MOAMC since July 2020. He led a successful turnaround. Returning to his Group role by April 25, 2024, he will drive strateg

25 Apr 2024 5:56 pm
Jagran New Media consolidates its position in the Top 10 News and Info category with 6% annual growth

New Delhi: Jagran New Media, the digital wing of Jagran Prakashan Ltd., witnessed an annual growth of 6% in total unique visitors and consolidated its spot at number 7 as one of India's top ten news and information publishers as per Comscore. In the last six months, the leading news and information websites in India experienced an average decline of 18% while Jagran New Media sites witnessed a notable growth of 6%. Furthermore, engagement metrics noted significant growth, with competitors experi

25 Apr 2024 5:52 pm
ZEE Kannada to launch refreshed format of its non-fiction reality show – Comedy Khiladigalu Premier League

Bengaluru : Following the massive success of its super-hit comedy reality show, Comedy Khiladigalu season 4, Kannada GEC, ZEE Kannada - is all set to launch its refreshed show format - Comedy Khiladigalu Premier League. Over the last 17 years, Comedy Khiladigalu on ZEE Kannada emerged as one of the top shows. The show has made a mark in the hearts of millions of Kannada audience over the years through a variety of comedy skits being telecasted every weekend.Now, it is all set to take the comedy

25 Apr 2024 5:40 pm
Uber India and Dentsu Creative rescue Milind Soman in new campaign

Milind Soman isn't alone in his love for running. To provide a break from routine, Uber India and Dentsu Creative India launched #RoutineSeRescue campaign, showing how people can escape with Uber Intercity.The campaign showcases a film with Milind Soman running and sharing how Indians enjoy running. It features relatable scenes of people escaping problems by using Uber Intercity.Speaking about thecampaign, Ameya Velankar, Head of Marketing, Uber India South Asia said, “While India loves to hus

25 Apr 2024 4:43 pm
Republic Media Network expands top management team; Rewards key leaders with elevated roles

Mumbai : Republic Media Network has announced strategic role changes to its senior management team as part of its efforts to further solidifying its position for a mega growth journey ahead. The decisions are in continuance of the vision of Republic Media Network’s Chairman Arnab Goswami that the Network’s business should be bifurcated into robust independent verticals, each expanding the realms of potential in terms of scaling up. The decisions also reflect the Network’s solid belief in b

25 Apr 2024 4:41 pm
Priyagold launches new campaign with Kiara Advani for Snakker Biscuits

Priyagold, a key Fast-Moving Consumer Goods (FMCG) player, launched a campaign to engage Gen Z with their new Snakker biscuits range. The brand launched the new 'Snakk' biscuit to resonate with the youth, aiming to make it a snack favorite. The video with Kiara Advani, the brand ambassador, targets Gen Z leveraging her popularity and active social media presence. By posting a video on the celebrity's social media, the brand sparked curiosity by showing the actress baking a secret ingredient cake

25 Apr 2024 4:31 pm
Priyagold launches new campaign with Kiara Advani for Snakker Biscuits

Priyagold, a key Fast-Moving Consumer Goods (FMCG) player, launched a campaign to engage Gen Z with their new Snakker biscuits range. The brand launched the new 'Snakk' biscuit to resonate with the youth, aiming to make it a snack favorite. The video with Kiara Advani, the brand ambassador, targets Gen Z leveraging her popularity and active social media presence. By posting a video on the celebrity's social media, the brand sparked curiosity by showing the actress baking a secret ingredient cake

25 Apr 2024 4:31 pm
Alia Bhatt and Ranveer Singh calm travel worries in MakeMyTrip ads

MakeMyTrip, an online travel company, released two brand films starring brand ambassadors Alia Bhatt and Ranveer Singh. These films highlight the ease of booking flights and hotels for international travel with MakeMyTrip, appealing to all types of travelers. When planning international travel, MakeMyTrip simplifies the process by offering a wide range of benefits. These include a special option allowing 100% refund on flight cancellations for a fraction of the cost, along with 24*7 instant supp

25 Apr 2024 4:11 pm
Anupama Ramaswamy, Ashish Chakravarty, Rajdeepak Das named Jury Chairs for Abby Awards 2024 at One Show

Anupama Ramaswamy, Chief Creative Officer at Havas Worldwide India; Ashish Chakravarty, Executive Director at McCann Worldgroup India; and Rajdeepak Das, Chief Creative Officer at Publicis Groupe South Asia, will chair the Still Digital, Audio, and Film (below 1 minute) categories at The Abby Awards 2024. Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide India has been appointed Jury Chair of Abby Awards 2024 powered by One Show in the Still Digital category. Anupama is renowned for her

25 Apr 2024 4:07 pm
Justdial reports a 19% rise in DTH installation searches during IPL Fever

IPL's 17th edition began with a record-breaking start, prompting a surge in DTH installation service searches on Justdial. It sees a 19% surge in DTH installation searches since IPL started, projected to exceed last year's 26% increase throughout the tournament. Pune leads with a 29% surge in DTH installation searches, followed closely by Hyderabad, Kolkata, and Bangalore, each seeing a 26% increase in searches. Popular searches in this category include Tata Play, Airtel Digital DTH services, Di

25 Apr 2024 4:00 pm
Parle Agro’s impactful OOH campaigns for Appy Fizz, Frooti & Smoodh shine this summer

Parle Agro's leading beverage brands, Frooti, Appy Fizz, and Smoodh, are showcased in vibrant Out-of-Home campaigns to engage consumers during the summer, enhancing brand visibility nationwide. Each brand's unique campaign theme targets specific audiences. Frooti's 'WOW Frooti' campaign, launched in 74 cities with Alia Bhatt, captures fun and wow factor. Smoodh's 'Oh So Smoodh' campaign with Varun Dhawan in 90 towns emphasizes smoothness. Appy Fizz's 'Get Fizz' campaign with Kriti Sanon in 94 to

25 Apr 2024 3:38 pm
AbhiBus launches new ad with Mahesh Babu and Rajendra Prasad

AbhiBus launches a new ad campaign with Tollywood Superstar Mahesh Babu and Rajendra Prasad for last-minute bus bookings, directed by Anil Ravipudi, to run throughout various festival seasons, offering hassle-free travel options. The ads, airing on TV and online, debut with a humorous uncle-nephew exchange. Babai studying, promises to excel; Abhi suggests a trip to Tirupati. This sparks a fun, spontaneous bus journey with AbhiBus showing efficient booking. The idea was to design a campaign match

25 Apr 2024 3:33 pm
AI has disruptive implications in marketing and commerce: BCG’s Parul Bajaj at MMA Impact 2024

Mumbai: At MMA India’s Impact India 2024 Summit BCG MD, partner Parul Bajaj delivered a keynote called ‘AI Powered By Marketing And Commerce.’ She noted that 70 percent of the successes of an organisation in terms of using AI will be driven by people, processes and culture. This will be about re-designing business processes, organisational structure, creating digital literacy and getting in the right talent to then take it forward.She said that while Netflix gives specific recommendations

25 Apr 2024 2:40 pm
BOOTES awards PR mandate to PRable Global, India’s first Net-Zero company

PRable Global, an Indian PR agency, secures communication mandate from BOOTES, India's first net zero company supporting Modi's goal for net zero by 2070. The partnership focuses on shared innovation and sustainability, with PRable Global enhancing BOOTES' position in NetZero construction-tech. India’s BOOTES, a pioneering Net-Zero company, leads green transformations in construction. Committed to eco-friendly projects, they aim to redefine industry standards. Their vision includes 100% on-sit

25 Apr 2024 2:36 pm
The Content Lab enhances integrated solutions for brands

The Content Lab announced a strategic restructuring to meet digital needs with distinct solutions under three silos: Stir (Digital & Creative Agency), Carbon (TV & online video production), and H2O (content for Reels, Shorts & YouTube). This transformation reflects our dedication to creative content solutions. Through restructuring, the verticals Stir, Carbon, and H2O will unite under The Content Lab, enhancing efficiency by integrating services seamlessly. Our multidisciplinary teams' expertise

25 Apr 2024 2:16 pm
Narayana Health presents InsidER, a captivating medical docudrama by prominent pictures

Narayana Health has partnered with Prominent Pictures to produce InsidER, India's first medical docudrama series, now streaming on JioTV, JioTV+, and JioCinema. The series provides a unique view of emergency medicine, combining medical crises with human stories.Crafted around four key pillars, InsidER captivates with high-stakes medical cases, authentic emotions, educational insights, and compelling storytelling. The series presents real medical cases in a suspenseful docudrama style, drawing vi

25 Apr 2024 1:31 pm
Narayana Health presents InsidER, a captivating medical docudrama by prominent pictures

Narayana Health has partnered with Prominent Pictures to produce InsidER, India's first medical docudrama series, now streaming on JioTV, JioTV+, and JioCinema. The series provides a unique view of emergency medicine, combining medical crises with human stories.Crafted around four key pillars, InsidER captivates with high-stakes medical cases, authentic emotions, educational insights, and compelling storytelling. The series presents real medical cases in a suspenseful docudrama style, drawing vi

25 Apr 2024 1:31 pm
Taboola presents Tabloola Select, enabling top advertisers to boost campaign performance on trusted publishers

Taboola introduces Taboola Select for major advertisers, offering curated premium editorial partnerships. Taboola Select lets advertisers access a select 15% of premium U.S. publishers for performance campaigns, including Yahoo, Business Insider, and The Associated Press, ensuring high visibility, brand safety, and trusted editorial surroundings for connecting with millions of daily users. Taboola Select enables advertisers to access prominent placements across publisher sites, such as homepages

25 Apr 2024 1:23 pm
Star Vijay’s blockbuster cooking show, Cook with Comali, is stepping into a new season

Star Vijay's hit show, Cook with Comali, has been a fan favorite for over four years. The unique concept and talented contestants have garnered strong viewer support throughout the show's duration. In 2019, the first season of Cook with Comali premiered, featuring ten celebrity cooks and ten comalis competing in a culinary battle . Now, the cooking show is entering into a new season with several new unique segments focusing on fun and cooking. In this Cook with Comali season 5 two dynamic judges

25 Apr 2024 1:13 pm
Moni Sekhar joins Indiaglitz as Vice President of Sales

Indiaglitz has named Moni Sekhar as its new Vice President of Sales. He previously worked for Southeye Private Limited as Head of Sales between 2023 and 2024. Announcing the new position on his LinkedIn handle, Sekhar shared, “ I’m happy to share that I’m starting a new position as Vice President of Sales at IndiaGlitz !” Prior to Southeye, Sekhar served for IBC Tamil as National Sales Head for a short period. Previous to this, he positioned as Assistant General Manager at Galatta Media

25 Apr 2024 12:37 pm
Zee Business guides Investors to Navigate the Market with Confidence this Election Season

The performance of markets during election times is heavily influenced by expectations of policy changes, the promise of political stability, and the economic direction that new leadership is expected to take. The link between political events and market volatility is especially evident during elections, as investors react to both the tangible and speculative outcomes of government changes. Conversely, if the incoming government is expected to implement stricter regulations, the market may respo

25 Apr 2024 12:23 pm
Bacardi India promotes Sameeksha Uniyal to Regional Brand Head for AMEA

In April, Bacardi India named Sameeksha Uniyal as Regional Head of Brand for AMEA to boost business growth in the region.Since 2016, Sameeksha has shaped Bacardi India's rum portfolio, leading growth as Brand Lead for BACARD in India. With seven years at the company, she directed major marketing initiatives, including the recent It’s A Mood campaign rollout. In her new role, she oversees marketing and business operations for BACARD's rum brands in the greater AMEA region.Speaking about her new

25 Apr 2024 12:15 pm
CNBC-TV18 and HSBC India Champion Gender Equality with the second season of Future. Female. Forward: The Leadership Circle in Mumbai

CNBC-TV18 organized an intimate chapter of Future. Female. Forward Season 2: The Leadership Circle - Mumbai Edition , presented by HSBC India. This significant initiative aims to bridge the gender gap and engage in impactful conversations to promote gender equality. The event was held at ITC Grand Central, Mumbai on April 18, 2024 , and was attended by prominent figures from business, entrepreneurship, policy, entertainment, and politics.The Leadership Circle aimed to go beyond traditional netwo

25 Apr 2024 11:43 am
AI can create and drive innovation but lacks empathy, hope, imagination, and purpose: MMA India’s Impact India 2024 Summit

Mumbai : While AI can generate creative, drive innovation it cannot generate empathy, hope, imagination, purpose. Empathy and purpose is what makes brands relevant and so marketers need to see what role they can play in this area. At the same time they should not get carried away with AI as a tool. The danger is that social media will increasingly become an echo chamber as more machine generated content gets regurgitated through ML and AI. Marketers have a role to play here as well.These points

25 Apr 2024 11:29 am
Zee TV to premiere new fiction show Main Hoon Saath Tere on 29th April

Zee TV is all set to tug at the heartstrings of its audiences with its latest fiction offering – Main Hoon Saath Tere. The narrative follows the journey of a single mother Janvi, underlining the countless challenges that she must go through while doubling up as a parent. Based in Gwalior, the show takes us on a rollercoaster ride of emotions as Janvi tries to keep the nucleus of her world - her son Kian, happy at all times. Although Kian doesn’t miss a father figure, he still feels the void

25 Apr 2024 11:03 am
Jio Cinema’s price cut for premium plan – a potential blow for peers in OTT: Karan Taurani – Elara Capital

JioCinema has announced its new subscription offering, ‘JioCinema Premium’. The new plans starting at a market-defining Rs.29 per month that will offer anad-free experience and a ‘Family’ plan at Rs.89 per month which offers the additional benefit of 4 simultaneous screens access. JioCinema has claimed the move as market defining. Analyst Karan Taurani from Elara Capital stated that the development is a potential blow for peers in OTT such as Prime Video and Netflix.As per the announceme

25 Apr 2024 10:54 am
The reinvention of brands and agencies in the AI age is crucial: MMA India’s Impact India 2024 Summit

Mumbai: Reinvention of what brands, agencies do in the age of AI is crucial. It is important to experiment and have fun. While change is not new to the advertising and marketing industry one thing that keeps changing in AI is the pace of change and the contours of change. So innovation is required to provide value to customers. The goal should be to use AI to improve a campaign done so that it is much better compared to the previous one. The industry will thus learn from this. WPP Open plays an

25 Apr 2024 10:27 am
Pink Lemonade partners with Adarsh Developers for digital innovation

Pink Lemonade collaborates with Adarsh Developers to elevate Bangalore’s real estate digital landscape. This partnership aims to transform digital storytelling, aligning the online presence with their urban design excellence.Seeing it as a perfect blend of Pink Lemonade’s digital marketing acumen with Adarsh Developers’ esteemed projects, Tina Garg, CEO of Pink Lemonade, said, “We will deploy our creative and strategic ideas along with AI-infused marketing tactics to elevate their digita

25 Apr 2024 9:35 am
JioCinema redefining subscription market with Premium Plans

JioCinema, known for its success and premium entertainment, introduced 'JioCinema Premium', addressing consumer issues like device restrictions. The new subscription, starting at Rs.29/month, offers ad-free 4K content and offline viewing. Members can enjoy exclusive content on any device, including Connected TVs.A 'Family' plan at Rs.89/month allows 4 screens access for Indian households. JioCinema Premium members get these benefits without extra charges. JioCinema Premium Members get exclusive

25 Apr 2024 8:48 am