Mumbai: Victoria’s Secret has kicked off its highly anticipated 2026 Valentine’s Day campaign, A Very VS Valentine’s, starring global style icon Hailey Bieber. The campaign, a contemporary tribute to the brand’s iconic heritage, showcases romantic silhouettes, playful sets, and bold, love-inspired colours designed to set the tone for February 14.Hailey Bieber is celebrated as the “Season’s Queen of Hearts” in the campaign, donning a series of spirited looks ranging from delicate pa

Mumbai: Himalaya Wellness has partnered with the Royal Challengers Bangalore (RCB) Women’s team to launch the 1derwoman Academy, a platform aimed at mentoring and empowering aspiring young women cricketers across India. The initiative coincides with National Girl Child Day and builds on the brand’s 1derwoman movement, which encourages girls to overcome challenges and aspire to be #1 in their chosen fields.The 1derwoman Academy bridges the gap between young cricket enthusiasts and the RCB Wom

Bengaluru: smallcase has launched a new digital campaign highlighting the expanding breadth of its product offerings as it continues to evolve into a comprehensive wealth solutions platform. The campaign features three short films, each spotlighting a different smallcase product—stock smallcases, mutual fund smallcases, and loans against investments.Set in a business pitch reality show-style format, the films place products in a familiar, high-energy environment where they are “pitched” to

Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 2’26 (January 10–16), offering a detailed overview of channel availability and reach across Hindi and English news networks. The report provides critical insights for broadcasters, advertisers, and stakeholders looking to optimize distribution and understand market penetration. Hindi News Channels The report reveals strong distribution reach among Hindi news channels, with Times Now Navbharat leading at 98.45%

Mumbai: HDFC ERGO, a private sector general insurance company, has launched its latest campaign, #HealthMatch, featuring renowned matchmaker Sima Taparia. The campaign aims to encourage couples and families to consider health insurance and health compatibility as essential components of pre-marital planning, promoting early dialogue for lifelong wellbeing.While couples often discuss emotional, financial, and cultural compatibility before marriage, health compatibility and insurance are rarely pa

Mumbai: Signify has unveiled its latest campaign for the EcoLink BLDC fans range, starring actor and brand ambassador Rashmika Mandanna, conceptualized by integrated marketing agency Hashtag Orange. The campaign, launched across social media channels, showcases how EcoLink fans combine design, style, and performance, catering to today’s consumers who view everyday appliances as an extension of personal taste and lifestyle.The campaign, titled #FansReimagined, emphasizes the eye-catching, symme

Mumbai: Aludecor, an aluminium composite panel (ACP) manufacturer, has unveiled its latest television and digital campaign highlighting real on-site construction risks and reinforcing the importance of material testing before purchase. Featuring acclaimed actor Amit Sial as a sharp-witted contractor, the campaign brings to life everyday challenges such as colour fading, fire safety lapses, and panel delamination, emphasizing that “Iss liye test nahi toh… trust nahi.”Set against authentic c

Bengaluru: Thums Up, India’s homegrown cola brand, is giving cricket fans a once-in-a-lifetime opportunity to get up close to the prestigious ICC T20 Men’s World Cup Trophy through its ICC Trophy Viewing Experience at three of the country’s busiest airports. The initiative, in partnership with Delhi Airport and Adani Airports, transforms everyday transit spaces into moments of national pride, celebrating India’s deep connection with cricket.The experience kicks off at Sardar Vallabhbhai

Mumbai: Sanjeevan: United Against Cancer—the initiative led by Federal Bank Hormis Memorial Foundation, News18 Network, and Tata Trusts—has launched its third edition, The Pink Tag Project, a pioneering behavioral change campaign designed to reach women in the most intimate moments of their day. The campaign aims to make self-care a routine, life-saving habit by stitching small, pink tags with instructions for breast self-examination inside everyday garments such as blouses, kurtas, and inne

Mumbai: Anshuman Lenka has been elevated as Vice President - Shopper Marketing, Beverages at Tata Consumer Products. In his new position, Lenka will lead shopper marketing initiatives for the beverages portfolio, strengthening in-store strategy and consumer engagement across channels.Lenka was previously serving as Director – Marketing, National Brands – Bangladesh at Tata Consumer Products and has been associated with the company since 2018. Over the years, he has played a key role in drivi

Mumbai: Warner Bros. Discovery is celebrating Republic Day with a special programming line-up across Cartoon Network, POGO, and Discovery Kids, offering kids and families a mix of action, adventure, comedy, and homegrown heroes. The January slate features new movies, themed stunts, and fan-favourite shows designed to entertain while reinforcing values of courage, unity, and fun.On POGO, the Republic Day weekend kicks off with Chhota Bheem: Flying Dholakpur, premiering Sunday, January 25 at 11:30

Mumbai: TATA AIG General Insurance Company, one of India’s leading general insurers, has unveiled a brand campaign to mark its 25-year milestone in the industry. Conceptualised by TBWA, the campaign follows the evolving relationship between a father and son across life’s key moments—first driving lessons, running a family business, navigating a health emergency, and eventually seeing the son become a father. Through these milestones, the film emphasizes how protection needs change over tim

Mumbai: Castrol India has unveiled its latest masterbrand film, Har Boond Mein Desh Ki Raftaar, highlighting the often-overlooked force that powers India’s growth. While progress is commonly measured through visible milestones—highways built, factories commissioned, goods moved—Castrol’s new film celebrates the continuity, reliability, and endurance that keep the country moving day after day.The film underscores that ‘Raftaar’ is more than speed; it represents momentum built through

Mumbai: HDFC Life, a life insurance company, has unveiled its latest brand campaign, focusing on the dual responsibility of parents—passing on the right values and preparing for their child’s financial future. The campaign features an emotive narrative centered around a family’s journey, emphasizing how parents influence the next generation while ensuring their dreams are financially secure.[caption id=attachment_2489233 align=alignright width=200] Pritika Shah[/caption]Commenting on the c

Mumbai: Sunfeast Wowzers from ITC Ltd. has launched its latest campaign, “Wowzers Cheesy Nahi Cheesier,” promising to deliver a ‘Wow’ in every bite. Responding to evolving indulgence-led snacking trends, the campaign amplifies the brand’s sensory appeal, highlighting its signature 28-layer cracker enrobed in indulgent cheesy crme that is crunchier, bolder, and cheesier than ever.The TVC, conceptualized by Ogilvy, unfolds in a vibrant, high-energy setting, capturing spontaneous snack br

Mumbai: Asian Paints, a paint and dcor company, has returned with the ninth season of its iconic home dcor and storytelling property, Asian Paints Where The Heart Is. Over the years, the series has emerged as a cultural favourite, celebrating homes as deeply personal expressions of identity, emotion and lived experiences. Season 9 builds on this legacy with five intimate home tours that explore how colour, design and dcor come together to reflect the values and stories of the people who live wit

Jaipur: Specta Quartz Surfaces, a luxury quartz brand from the ARL Group, has launched its latest brand campaign, ‘Global Superstar’, featuring renowned interior designer Gauri Khan. Leveraging wit and sharp cultural insight, the campaign reimagines the meaning of stardom—shifting the spotlight from celebrity to craftsmanship, quality and global relevance.In the campaign film, Gauri Khan opens with a line that instantly sparks curiosity, suggesting she has a global superstar at home. Defyi

New Delhi: Federal Bank’s nationwide cybersecurity awareness initiative, ‘Twice is Wise’, concluded in New Delhi, marking the culmination of a six-month CSR-led campaign aimed at combating cyber and financial fraud across India. Launched around Independence Day 2025 and wrapped up ahead of Republic Day 2026, the initiative emerged as one of the country’s largest public awareness movements focused on digital safety.Conducted in association with the Indian Cyber Crime Coordination Centre (

Mumbai: Sony Pictures Networks India (SPNI) has announced robust brand partnerships for the Indian edition of the globally acclaimed television game show Wheel of Fortune. The inaugural India season on Sony Entertainment Television has onboarded Maruti Suzuki and Maaza as Co-Presenting Partners, with Pidilite (Roff), Philips Home Appliances, StockGro and Denver Perfumes joining as Co-Powered Partners, and State Bank of India coming on board as Special Partner.Headlined by Bollywood star Akshay K

Mumbai: Sony Pictures Networks India (SPNI) has appointed Akhil Mehra as its new Commercial Lead, marking a key leadership addition as the network sharpens its commercial strategy across television and digital platforms.Mehra joins SPNI after a long tenure at Star TV Network, where he most recently served as Vice President – Commercial and Procurement for International Content, Kids and Infotainment. In his new role, he succeeds Mihir Sanghvi and will oversee SPNI’s commercial and procuremen