New Delhi: Beyond its iconic Litti Chokha and delicate Madhubani strokes lies Bihar, constantly reinventing itself, restless, young, and bursting with ambition. This land of poets and politicians, of culture and contradictions, is once again at the heart of India’s most riveting political story. With nearly 58% of its people under 25, Bihar is home to an emerging generation that carries smartphones and dreams in equal measure. Its MSME growth story, creating over 6 lakh jobs across 15+ high-po

Delhi: Kamdhenu Paints, a manufacturer of high-quality paints and emulsions, has launched its festive social media campaign, “Colors of Festivity 2025,” as demand for home painting surges with the onset of the season. The campaign showcases trending shades and dcor preferences, helping homeowners across India give their homes a vibrant and stylish makeover.According to the campaign, bright and auspicious colors are dominating the festive palette this year. Regional trends reveal bold reds, s

Mumbai: NTT DATA Business Solutions has announced the appointment of Krunal Patel as Managing Director (MD) of India. Krunal brings over 21 years of experience in driving business growth, customer success, and digital innovation across the Asia-Pacific and Middle East regions. As the India Business Head, Krunal has developed a deep understanding of market dynamics and customer needs, enabling him to drive impactful results and strengthen business performance.In his new role, Krunal will focus on

Mumbai: AZORTE, a fashion and lifestyle destination, has unveiled its Autumn-Winter 2025 campaign, “You’re Not Mid, You’re Just in the Middle of Your Story.” Featuring Bollywood icons Khushi Kapoor and Vedang Raina alongside model Shylla, the campaign highlights the messy, “in-between moments of becoming,” turning Gen Z’s fear of being perceived as “mid” into a celebration of momentum and authentic self-expression.The campaign unfolds across three distinct narrative films, each

Mumbai: Karwa Chauth is a festival of love, commitment, and cherished moments, and this year, Kalyan Jewellers brings a curated collection of jewellery that perfectly captures the spirit of the occasion. Blending heritage craftsmanship with contemporary elegance, the collection is designed to make every woman feel special as she celebrates this auspicious day.The brand’s latest TVC beautifully captures a woman preparing for the festival — from selecting her jewellery to performing rituals �

Mumbai: Himalaya Wellness has launched a bold new campaign for its Himalaya Turmeric Range, featuring actor and youth icon Mithila Palkar, ahead of International Turmeric Day on 8 October. The campaign, titled “Unspot Your Natural Glow”, combines nature and science to deliver effective skincare solutions for dark spots and uneven skin tone, while celebrating authentic beauty for the modern Indian woman.[caption id=attachment_2379662 align=alignleft width=200] Rajesh Krishnamurthy [/caption]

Mumbai: Inka Insurance is tackling one of the biggest pain points for policyholders — confusing insurance jargon — with a fresh and human-centric campaign. Highlighting the complexity of typical insurance documents, the brand’s latest ad features a headline made up of random letters: “XZASCHDUSMCJARGO NNDUNCUCGDJ SCOSN SHDNSJAL XKJSDHDKMXXLA.” The gibberish instantly grabs attention and mirrors the frustration many feel when trying to understand insurance policies.[caption id=attachmen

Mumbai: Nykaa made a grand splash with the announcement of Deepika Padukone as its brand ambassador, creating not just a celebrity reveal but a record-breaking cultural moment. To mark the occasion, Nykaa launched the largest-ever GRWM (Get Ready With Me) digital drop, enlisting 500+ creators and generating over 10 million impressions, transforming a beauty ritual into a nationwide celebration.The campaign centers on the ‘Get Ready With’ concept in beauty, emphasizing that getting ready is n

Chennai: Express Network Private Limited, the digital arm of The New Indian Express Group, has launched “Cyber Shield 360”, a comprehensive initiative aimed at promoting cyber safety, responsible digital practices, and online security literacy among internet users.The program seeks to educate students, professionals, and individuals about growing digital threats—including phishing, data theft, and online fraud—while empowering them with the knowledge to safeguard their digital identities

Delhi: DR.Rashel, India’s fastest-growing skincare brand under PP Consumer Pvt. Ltd., has unveiled its latest campaign titled “No Drama, Only Flawless Glow”, featuring television icon Ekta Kapoor. The campaign marks a milestone moment in Indian beauty marketing, as Kapoor lends her signature style to skincare for the first time.Known for her decades-long reign over Indian television’s most dramatic sagas, Ekta Kapoor now lends her persona to a campaign that plays cleverly on her legacy.

As Diwali 2025 lights up homes across India, brands have pulled out all stops to capture the festive spirit through creative, heartwarming, and memorable campaigns. From celebrations of togetherness and family bonds to playful takes on gifting, home dcor, and personal care, this year’s festive campaigns showcase how businesses are connecting with audiences in innovative ways. Here’s a first part of the some of the most impactful and engaging Diwali campaigns that lit up screens, stores, and

Mumbai: Asian Paints, a household name in India’s paint and dcor industry, has expanded its iconic cricket campaign with a fresh tribute titled Meri Wali Blue. The new initiative honors the rising prominence of India’s women cricketers and the families who passionately support them, underscoring the brand’s deep connection with Indian cricket culture.The campaign film highlights the journey of a blue jersey—from the tailor’s careful stitching to drying on a balcony and finally displaye

Mumbai: House of McDowell’s Soda, in collaboration with Publicis Groupe India’s Team Spirit, has launched its new campaign Yaaron Wali Baat 2.0, reinforcing its enduring commitment to celebrating friendship. Titled ‘Karo Kuch Pehli Baar Jab Saath Hon Yaar’, the campaign spotlights the unforgettable “firsts” that are made all the more memorable when experienced with friends — from daring adventures to shared milestones.The campaign film features brand ambassador Kartik Aaryan inspir

Mumbai: Italian sportswear brand Lotto, which relaunched in India under Agilitas Sports earlier this year, has unveiled its latest campaign titled ‘Happy Feet’, positioning itself at the intersection of sneaker culture, emotion, and personal expression. Following a strong market debut and rapid growth, the brand continues to strengthen its connection with India’s youth and athleisure community.The Happy Feet campaign captures the idea that feet can be powerful storytellers. Every movement

Mumbai: Asian Paints, India’s leading decorative paints brand, has reimagined one of its most iconic campaigns — ‘Har Ghar Kuch Kehta Hai’ — bringing it back with a refreshed perspective that captures the spirit of modern Indian homes. With warm narration, updated storytelling, and relatable visuals, the new film resonates with audiences by exploring how homes today are evolving into deeply personal, expressive spaces.This reinvigorated campaign moves beyond the aesthetics of interiors

Mumbai: Senco Gold & Diamonds, one of India’s most trusted and iconic jewellery houses, has unveiled its latest campaign and collection titled ‘Elements of Nature’, featuring celebrated brand ambassador Kiara Advani. The launch marks a tribute to the natural world, drawing design inspiration from its raw beauty and translating it into stunning jewellery crafted with timeless artistry.Rooted in Senco’s 85-year legacy of craftsmanship, the Elements of Nature collection reimagines the elega

New Delhi: Scalefusion, a leading unified endpoint management and zero trust access solution provider, has launched a powerful new brand film titled “One Platform. One Agent.”, offering a cinematic and visionary look into the future of enterprise IT. The film presents a bold creative direction that merges storytelling with software, aiming to reshape the way SaaS platforms communicate their value.Created entirely in-house, the film stands out as a first-of-its-kind cinematic experience in th

Mumbai: McDonald’s India (West & South) has launched a bold, consumer-driven campaign titled ‘You Said It. We Made It.’ to mark the introduction of its new Big Yummy Burgers. The campaign, conceptualized by DDB Mudra, turns real customer feedback into both creative inspiration and product development, showcasing McDonald’s commitment to listening to its consumers.At the heart of the campaign are two engaging television commercials featuring Chef Swarup Solgaonkar, Corporate Chef at McDon

Delhi: Livpure, one of India’s most trusted consumer wellness brands, has launched a new digital video campaign titled ‘No Hidden Terms, Just Pure Water’ to promote its latest innovation — the Lotier AIoT water purifier. The campaign seeks to address a long-standing consumer pain point in the water purifier category: confusing service terms and misleading fine print.The digital campaign, now live across platforms, leverages humor and everyday scenarios to spotlight the disconnect between

Udaipur : On the occasion of World Mental Health Day, Hindustan Zinc (NSE: HINDZINC), the world’s largest and India’s only integrated producer of zinc and silver, has launched an impactful internal wellness campaign titled #WeHearTheQuiet. The initiative is designed to foster a culture of empathy, emotional support, and psychological safety at the workplace.Targeting over 3,500 employees, the campaign emphasizes the importance of recognizing unspoken signs of stress and anxiety — a tapping

Mumbai: Fashion footwear and accessories brand ALDO has launched its Fall/Winter 2025 campaign, ‘Try Every Thing’, in the Indian market. The campaign aims to position the brand as a champion of fearless self-expression, personal reinvention, and style experimentation, especially among younger consumers.The campaign features emerging Indian actors Rasha Thadani and Vedang Raina as brand ambassadors, reflecting ALDO’s focus on connecting with a new generation navigating pivotal life moments,

Mumbai: ZEE5 is set to premiere Kishkindhapuri on October 17, 2025. Directed by Koushik Pegallapati and produced by Sahu Garapati under the Shine Screens banner, the Telugu horror-thriller stars Bellamkonda Sai Srinivas, Anupama Parameswaran, Makarand Deshpande, and Tanikella Bharani in pivotal roles. Following its theatrical run, the film now readies for its much-anticipated digital debut on ZEE5.Set against the eerie backdrop of an abandoned radio station, Kishkindhapuri follows a group of vis

Pune: Gargi by P N Gadgil and Sons has unveiled its highly anticipated Diwali-Dussehra 2025 campaign featuring brand ambassador Mithila Palkar, marking a vibrant celebration of modern Indian femininity, craftsmanship, and festive joy. The campaign highlights a year of successful collaboration between the acclaimed actor and the contemporary fashion brand.Mithila Palkar continues to embody the spirit of Gargi — reflecting confidence, cultural pride, and effortless style. The new festive campaig

Mumbai: CDSL Investor Protection Fund (CDSL IPF), in observance of IOSCO’s World Investor Week 2025 (WIW) — an initiative organised in India under the aegis of the Securities and Exchange Board of India (SEBI) — has launched a comprehensive investor awareness campaign titled ‘Sawaal Karo, Scams Ko Slam Karo’. The campaign aims to educate investors about financial vigilance and equip them to safeguard their investments from scams and frauds.The week-long initiative, observed between Oct

Mumbai: Audio series platform Pocket FM has launched a moving new chapter of its acclaimed brand series, Sound of Courage, to mark the International Day of the Girl Child. The latest film brings to life the remarkable story of young girls from Rajasthan who defied convention and fought against child marriage—finding empowerment, identity, and joy through football.Created in collaboration with the Mahila Jan Adhikar Samiti (MJAS), the film captures how these girls transformed an open patch of l