New Delhi: CNN-News18 has once again emerged as India's undisputed leader in the English news genre. CNN-News18 continues to dominate the primetime slot, with no competition in sight, placing the channel in a league of its own.According to the latest BARC data, CNN News18 dominated the prime time slot with an impressive 64.4% market share, significantly ahead of its competitors, NDTV at 15.4% and Times Now at 12.2%. (Source: BARC India | Market: 10L+ | Target Group: 22-40 Male | Period: Weeks 36

Hyderabad: Zee Telugu is set to present the much-awaited Zee Telugu Kutumbam Awards 2025, a grand celebration honoring the channel’s beloved artistes, iconic shows, and two decades of unparalleled entertainment.The festivities will begin with the Zee Telugu Kutumbam Awards Red Carpet Part-1, airing on October 10th at 5 PM, followed by Kutumbam Awards Part-1 on October 11th at 5 PM, only on Zee Telugu.This year’s awards embrace the powerful theme of ‘Vasudhaiva Kutumbam’, reflecting Zee T

Mumbai: SPR India has named Haresh Anil Kumar as its General Manager & Head of Marketing, strengthening its leadership team as the company continues to expand its presence in the real estate sector.Haresh brings over two decades of experience in sales, marketing, and brand management across leading organizations, including Thanthi One TV, Verse Innovation, India Today Group, Zee Entertainment, Inox Leisure, PVR Cinemas, The Times of India, and Deccan Chronicle.In his new role, he will lead SPR I

Mumbai: Thanthi Group has appointed Harish G as Digital Sales Head, marking a key addition to its leadership team as the media house strengthens its digital operations.Harish announced the move on LinkedIn, sharing, Excited to share that I’ve joined Thanthi Group as Digital Sales Head. After an incredible journey with Network18 / Moneycontrol, I’m thrilled to begin this new chapter with one of South India’s most trusted media houses. Looking forward to driving digital growth, building stro

Kochi: Mathrubhumi has launched a powerful and thought-provoking anti-drug initiative titled ‘Sadhanam Kayyilundo?’—a campaign that has already garnered widespread acclaim for its fresh, realistic, and action-oriented approach to combating substance abuse.Focusing primarily on educating parents, the campaign features youth icon Roshan Mathew and stands out for steering clear of the typical over-dramatization often seen in anti-drug messaging. Instead, it takes a grounded approach that seek

Mumbai: IPG Mediabrands has announced the appointment of its specialist unit, Team Mavericks, as the media agency of record for H&M following a competitive multi-market pitch covering Singapore, Japan, South Korea, Malaysia, Vietnam, and the Philippines — the latter being a market where the IPG Mediabrands network was already incumbent.The appointment marks the first time H&M has centralized its media business with a single agency across this part of the world. The global fashion brand also pa

New Delhi: TukTuki, a homegrown vertical-format-only micro-drama mobile entertainment apps, has achieved a major milestone — crossing 100,000 downloads within weeks of its launch. The platform’s unique format of two-minute episodes has quickly resonated with mobile-first audiences across the country, underscoring the growing demand for short-form, high-quality storytelling in India.“This milestone is a testament to the power of authentic storytelling and the appetite for fresh, family-frie

Mumbai : Gourmet Investments Pvt. Ltd., a leading force in India’s premium casual dining sector, has announced the elevation of Shambhavi Mishra to the role of Head of Marketing. The appointment marks a significant step in the company’s ongoing efforts to strengthen brand positioning and drive cultural relevance across its diverse portfolio of global dining brands.Over the past two years, Mishra has successfully led marketing initiatives for PizzaExpress and Chili’s American Grill & Bar, c

Mumbai: Rupee112, a fintech platform delivering innovative and seamless financial solutions, today announced the appointment of Hitesh Yadav as its Head of Marketing. With over a decade of experience in digital marketing and performance-driven strategies across top organizations, Hitesh brings deep expertise to strengthen Rupee112’s brand presence and accelerate its growth in the fintech sector.Prior to joining Rupee112, Hitesh was Digital Marketing Lead at Sammaan Capital Limited, where he su

Mumbai: IndusInd Bank has announced a series of strategic leadership appointments as part of its broader vision to accelerate growth across its banking business. The new appointments are aimed at strengthening the bank’s leadership bench, enhancing core capabilities, and expanding its presence across key business segments, in line with its long-term ambition of sustainable value creation.The key leadership appointments at IndusInd Bank include: Viral Damania – Chief Financial Officer Viral D

Mumbai: MY FM, the radio arm of the Dainik Bhaskar Group, took its iconic Garba celebrations to an all-new level this year, turning the festival into a multi-city cultural phenomenon across Ahmedabad, Raipur, Chandigarh, and Indore.Known for its long-standing Garba tradition in Ahmedabad, MY FM expanded its footprint this Navratri, bringing together a vibrant fusion of traditional and contemporary styles that enthralled audiences across regions. The celebrations offered a seamless blend of cultu

Mumbai: One Digital Entertainment has partnered with JioTV to release “The Light – A Journey Within”, an extraordinary animated docu-feature tracing the journey of the Brahma Kumaris organization and its spiritual revolution. Following its successful theatrical screenings across the globe, the inspiring film is now available on India’s leading OTT platforms, JioTV and JioTV+.JioTV provides access to over 1,000 TV channels from 200+ broadcasters in 16 languages, while JioTV+ is available

Mumbai: As India gears up for Diwali, BIG FM, one of the country’s leading radio networks, has announced the launch of Season 4 of its blockbuster festive campaign, ‘Super Duper Dhamaka’, featuring Bollywood star Bobby Deol. The campaign aims to spread festive cheer while empowering local retailers and engaging customers through high-impact, celebrity-led visibility. Following […] The post BIG FM unveils Season 4 of ‘Super Duper Dhamaka’ featuring Bobby Deol for a festive retail boos

Hyderabad: Freedom Refined Sunflower Oil, one of India’s leading edible oil brands, has announced the appointment of cricketing legend Rahul Dravid as its brand ambassador. Popularly known as ‘Mr. Dependable’, Dravid’s disciplined lifestyle and reputation for reliability and consistency perfectly reflect Freedom Oil’s core values of trust, quality, and dependability.Through this collaboration, Rahul Dravid will feature in innovative television, digital, and social media campaigns encou

New Delhi: Wingify, backed by Everstone Capital and the maker of VWO—the world’s leading experimentation and conversion optimization platform—has announced the appointment of Aarthi Ramamurthy as a member of its Board of Directors.Aarthi, currently General Partner at Schema Ventures, an AI-focused early-stage VC fund, has led product growth and innovation across global tech giants including Meta, Netflix, and Microsoft. Most recently, she served as Chief Product Officer at CommerceHub and

Mumbai: White Marque Solutions, a reputed full-service communications agency with pan-India presence, announced the unveiling of its refreshed brand identity. Founded in 2013, this marks the beginning of an exciting new chapter in the company’s journey. The transformation is anchored by a striking new logo and a redesigned website, together representing the dynamism, confidence, and collaborative spirit that define the brand.The new logo captures the essence of White Marque Solutions with a de

Mumbai: Chartered Accountant, finance creator, and entrepreneur Shreya Jaiswal, known widely as The Unconventional CA, is blending business, finance, and creativity through her venture Fawkes Solutions.Fawkes Solutions is a consulting-first social media agency that helps founders turn their vision into enduring brands. The agency believes that marketing isn’t just about quick campaigns, it’s about building a continuous journey of momentum and sustainable growth.Unlike traditional agencies th

One of the most important decisions when taking out a gold loan is whether to choose a fixed or floating interest rate. The choice comes down to stability versus flexibility. Each option works differently, carries its own benefits, and responds in unique ways to changes in RBI policy. Understanding these differences helps borrowers make a decision that feels both practical and secure. What Are Fixed and Floating Gold Loan Interest Rates? A fixed gold loan interest rate remains constant throughou

Gurugram: Zupee, India’s leading online gaming and entertainment company, has announced the launch of Zupee Plus Membership, a premium subscription designed to enhance user experience by offering ad-free gaming and unlimited access to Zupee Studio’s short-format dramas — all within a single platform.The new membership aims to create a seamless experience for players by integrating gaming and entertainment in a unified ecosystem. Subscribers will enjoy uninterrupted gameplay across Zupee’

Mumbai: Parle Products, India’s leading manufacturer of biscuits and confectionery, has announced the launch of three exciting new flavours under its wafer cream biscuit brand, Parle Rik Rak. Enjoyed by consumers in international markets for over a decade, Rik Rak will now be available to Indian consumers. With this expansion, Parle strengthens its snacking portfolio, offering consumers even more choices of indulgence.The wafer cream biscuit category has been witnessing steady growth, driven b

MUMBAI: STUDDS Accessories a two-wheeler helmet player has launched its new brand film that brings alive the company’s 50-year journey of resilience, innovation and trust.Shot in Ladakh, the film is produced by Continu Media and conceptualised and executed by Rudraksh Vashist, Co-Founder and Director Continu Media. Produced by Tanya Dudeja, with creative direction by Mukul Dhamija and Fanush Saini and cinematography by Rahul Chauhan, the ad aims to be a union of credibility and trust in the br

MUMBAI: This festive season, Duroflex has launched an OOH campaign featuring cricketer Virat Kohli and his Duropedic mattress.As shoppers hunt for hallmarked gold, ISI-certified electronics, and authentic Kanjivaram sarees, Duroflex asks ‘Why not the same standards for your mattress?’ Strategically placed across high-traffic locations in Bengaluru, the campaign's messaging draws a parallel between the certifications we demand for everything we buy during festivals, and the doctor-certified q

Mumbai: HSBC India has unveiled its latest campaign featuring Bollywood icon Kareena Kapoor Khan, spotlighting the bank’s enhanced HSBC Premier proposition. The 60-second commercial film brings alive the elevated Premier offering, designed to address the evolving wealth, health, travel, and international banking needs of affluent and globally mobile Indians.HSBC Premier: More Than Just a Bank AccountThe enhanced HSBC Premier is built on four key pillars—wealth, health, travel, and internatio

MUMBAI: Gujarati cinema has reached new highs in 2025. It has made Rs. 103 Crores gross box office, as well as the 1 Crore footfalls milestone, with a quarter still to go noted Ormax Media.In the process, it has overtaken Punjabi and Marathi cinema, and is now the sixth biggest Indian language at the box office, after Hindi and the four South Indian languages. The growth story as of 5 October has not come for specific blockbusters, but from a wide-ranging of films across diverse genresIt has not

Mumbai: Ananta Quest, a purpose-driven platform launched by ex-Mirum founder Sanjay Mehta, has announced the appointment of Viral Oza and Dr. Aditya Save as its Co-Founders. The platform is designed to help individuals aged 50 to 65 — termed “Primers” — navigate life transitions with clarity, purpose, and vitality.[caption id=attachment_2476367 align=alignleft width=200] Sanjay Mehta [/caption] Sanjay Mehta, Founder of Ananta Quest, said, “I’m thrilled to welcome Viral and Aditya as

Mumbai: As advertising strategies grow more intricate, especially within the evolving CTV landscape, brands are increasingly turning to specialised external partners for support in media buying, strategic planning, and campaign management. The Activation Partners program is YouTube’s answer to this demand—connecting advertisers and agencies with trusted providers that meet Google’s high standards for quality, performance, and innovation. Specialised Support, Certified Expertise The program

New Delhi: While Indian companies have made measurable progress in appointing women directors as mandated under the Companies Act 2013, a new report reveals that true inclusion in boardroom decision-making remains limited. The joint study by Khaitan & Co, Aon, and Ladies Who Lead, titled “Presence to Influence: Advancing Women in Indian Boardrooms”, finds that although 98% of BSE-200 companies now include at least one woman director, most still lack genuine gender balance and meaningful part

Mumbai: Excellent Publicity, an ad-tech SaaS agency, has announced the launch of a pro bono consultation initiative aimed at guiding and mentoring early-stage businesses across India. The move underscores the agency’s commitment to supporting entrepreneurship and nurturing the country’s growing startup ecosystem.With over 13 years in the advertising industry, Excellent Publicity has observed the challenges startups face in building visibility within crowded markets. To address this gap, the

Bengaluru: BATTLEGROUNDS MOBILE INDIA (BGMI) today announced Bollywood action superstar Tiger Shroff as the official face of the game, bringing his fearless energy and dynamic persona straight into the heart of the battleground. Starting October 8, players can unlock exclusive Tiger Shroff–themed outfits, weapons, and a special voice pack, marking one of BGMI’s most ambitious collaborations yet. The partnership unites cinema and gaming, offering BGMI’s 240 million-strong community a larger

Mumbai: Collective Media Network’s Historyverse has announced a groundbreaking AI-led reimagination of India’s most celebrated epic — Mahabharat. The series will have its exclusive digital premiere on WAVES OTT on 25 October 2025, followed by its television broadcast on Doordarshan every Sunday at 11:00 AM starting 2 November 2025. It will also be accessible to global audiences through WAVES OTT.This first-of-its-kind collaboration unites the legacy and nationwide reach of Prasar Bharati,

Bengaluru: Digital CFO, a platform redefining bookkeeping, accounting, and financial management, has announced the strategic appointment of Alok Lall, former Microsoft COO for India & South Asia, to its Advisory Board.This appointment marks a key milestone in Digital CFO’s mission to advance its AI-powered financial management platform designed to empower India’s crucial MSME sector.Speaking about joining Digital CFO, Alok Lall, Strategic Advisor, said, “India’s small and medium business

Mumbai: In a landmark announcement aimed at strengthening creative and economic ties between India and the United Kingdom, Prime Minister Keir Starmer confirmed that Yash Raj Films (YRF) will produce three major films in the UK starting early 2026. The initiative is expected to create over 3,000 jobs and inject millions of pounds into the British economy.The announcement was made during Prime Minister Starmer’s visit to Yash Raj Studios in Mumbai, alongside a delegation of top British film ind

Mumbai: At the prestigious FICCI Frames 2025, Star Plus unveiled a new brand film under the thought-provoking theme #NotJustMoms, underscoring that parenting is not the sole responsibility of mothers but a shared duty of fathers, families, and society at large. With this initiative, Star Plus reinforces its position as a network that not only entertains but also drives conversations that mirror the evolving realities of Indian households.The brand film captures relatable, everyday moments where

SocialTweebs is a data-driven, end-to-end influencer marketing agency that helps brands optimise 20%–50% of their influencer marketing spends. By leveraging advanced analytics and audience intelligence, SocialTweebs empowers marketers to identify the right creators, streamline execution, and measure impact with precision.With capabilities spanning influencer discovery, campaign management, ROI benchmarking, and post-campaign insights, the agency ensures every collaboration is cost-efficient an

Born Hi, is a creative-first, data-driven full-service agency that has partnered with over 250 brands across BFSI, FMCG, Fashion, Lifestyle, and Consumer Tech sectors.Founded in 2011, Born Hi blends creative storytelling with AI-powered performance marketing to campaigns. With 50+ industry awards and a unique philosophy rooted in the concept of Duende — evoking deep emotional engagement — the agency is now reimagining how creativity and AI can co-exist meaningfully in modern marketing. Media

This morning (8 th Oct) two seemingly unrelated pieces of news caught my attention — but together, they tell a deeper story of how our professional world is being quietly reshaped by convenience, technology, and the erosion of original thinking.The first was about Deloitte, an audit firm that decided to partially refund its fees to the Australian government after a report it submitted was found to contain AI-generated errors and fabricated quotes. Let’s pause there. An audit firm — whose v

Jaipur: Specta Quartz Surfaces, India’s leading luxury quartz brand, has unveiled the newest chapter of its acclaimed campaign, Stories Cast in Stone, featuring internationally renowned sand artist and Padma Shri awardee Sudarsan Pattnaik. The campaign highlights creative excellence, resilience, and the power of transformation through art.In the campaign film, Pattnaik recounts his personal journey growing up in Puri, Odisha, where sand became his first medium of expression. “That appreciati

Mumbai: Netflix is celebrating its 10th anniversary in the country. At FICCI Frames in a Fireside Chat Netflix India VP Content Monika Shergill was asked about the creative risk she greenlit that surprised her. She said, “I think everything that you do in the entertainment space is fundamentally a risk because no one knows what's going to be successful. You can make a best case judgment depending on the genre.” She noted that it is about the clarity of the story, the vision, and voice of the

Mumbai: At the 25th edition of FICCI FRAMES, Anil Kumar Lahoti, Chairman, Telecom Regulatory Authority of India (TRAI), emphasised the need for balanced regulation and innovation to drive the next phase of growth in India’s broadcasting and media industry.Lahoti noted that India’s Media & Entertainment (M&E) sector contributed ₹2.5 trillion to the economy in 2024 and is projected to cross ₹3 trillion by 2027. The television and broadcasting segment alone generated nearly ₹680 billion l

Mumbai: ZEE5 is all set to premiere the much-anticipated Malayalam comedy-drama ‘Aabhyanthara Kuttavaali’ on 17th October. Directed by debutant Sethunath Padmakumar and produced by Naisam Salam, the film stars Asif Ali and Thulasi, with Jagadish and Harisree in supporting roles.The story follows Sahadevan (Asif Ali), a temporary government worker in a cooperative society, who dreams of a happy married life with his bride Nayana (Thulasi). However, an unexpected turn on their wedding day chan

MUMBAI: PVR INOX, after recently opening its newest 8-screen multiplex at M5 ECity Mall, Bengaluru, is introducing India’s first dine-in cinema. In the experience where films meet gourmet dining. This format transforms the cinema into a lifestyle destination, giving audiences the freedom to enjoy chef-curated meals in-seat, without stepping out of the auditorium or even purchasing a movie ticket.This launch marks PVR INOX’s 580th screen in South India and adds to its total of 1,763 screens a

MUMBAI: In the lead-up to the 20th edition of the Prestigious Vedanta Delhi Half Marathon (VDHM), promoted by Procam International, the race has launched a new campaign, ‘Breaking 58:53’, aimed at inspiring runners and individuals alike to go beyond barriers, physical and emotional.More than just a race, the Vedanta Delhi Half Marathon has evolved into a movement that champions inclusion, empowerment, sustainability, and community transformation. And this year, with over 40,000 runners expec

Mumbai: At FICCI Frames 2025, industry leaders from JioHotstar, Meta, and Google came together to explore how artificial intelligence is revolutionizing storytelling, brand engagement, and viewer experiences in India’s fast-evolving media landscape.The panel, themed “The AI-Powered Media Revolution: From Personalization to Interactive Storytelling,” featured Bharath Ram, Chief Product Officer, JioHotstar; Shweta Bajpai, Group Director – Finserv, Media, Travel and Services, Meta India; an

Mumbai: Nothing kills sandwich joy faster than dry bread. Hellmann’s latest integrated brand campaign, ‘Dry bread gone, creaminess on!’ flips the script with a movement led by a pair of outspoken ‘Taste Buds.’ On a mission to call out dryness, celebrate creaminess, and make sandwiches irresistible, the campaign is designed as a cultural moment that feels fresh, local, and deeply relatable.The PR leg of the campaign, led by Edelman India, brings together social-first disruption, influen

Mumbai: In a panel discussion on the second day of FICCI Frames GroupM MD Vinit Karnik said that other sports following the IPL model predominantly is not a great idea.He noted that what works is firstly building communities, a very solid fan base and possibly look at scaling up on that. “That's exactly what cricket did. I mean, we keep talking about the World Cup win in 1983 which obviously was the pivotal point for us in the world of cricket. Then you obviously had the master in Sachin Tendu

MUMBAI: Speaking during a fireside chat at the 25th edition of FICCI Frames, Devendra Fadnavis, Chief Minister of Maharashtra, announced an ambitious four-year timeline to transform Mumbai's Film City in Goregaon into a world-class film ecosystem, signalling the state's determination to cement India's position as a global content production hub.The fireside chat with actor and producer, Padma Shri Akshay Kumar, saw the CM acknowledging that the project had remained unexecuted during his previous

Mumbai: Schneider Electric, the global leader in the digital transformation of energy management and automation, has announced the appointment of Arvind Melagani as Vice President – General Counsel, Greater India Territory. In his new role, he will lead the legal and company secretarial teams across the Greater India territory and collaborate closely with the India Management Team.This appointment underscores Schneider Electric’s commitment to strengthening its leadership team in India while

Mumbai: TTK Prestige, a cookware and kitchen appliances brand, has launched its latest festive campaign, “Celebrating Every Kind of Cook”, conceptualized by the DDB Mudra Group. The new campaign celebrates the individuality and diversity of cooks across India, moving beyond the act of cooking to spotlight the personalities and emotions that define every cook.The campaign unfolds through two heartwarming TVCs — one for the Endura Pro Mixer Grinder featuring acclaimed actor Rajat Kapoor, and

Bengaluru: TimBuckDo, a student social commerce and gig platform, has announced the appointment of globally renowned business strategist Hirav Shah as Business Strategist and Advisory Panel Member.Widely known as “The Game Changer,” Hirav Shah brings over two decades of experience in business transformation, strategic growth, and decision validation. He has advised leading entrepreneurs, corporates, sportspersons, and entertainers across industries, helping them scale their ventures and unlo

Mumbai: WPP Media has announced that EssenceMediacom will continue to manage the integrated media mandate for Bayer Consumer Health across South Asia, following a global review.The renewed partnership reinforces a legacy of collaboration and high-performance marketing, with a sharper focus on AI, automation, and data-led insights to accelerate Bayer Consumer Health’s growth trajectory in the region. WPP Media will collaborate closely with Bayer to deepen consumer engagement, enhance media effi

New Delhi: Campus Activewear, a fastest-growing sports and athleisure footwear brand, has launched the second edition of its You Go, Girl! campaign featuring National Award-winning actress Kriti Sanon. Building on the success of its first chapter that encouraged women to embrace fashion on their own terms, the 2025 edition moves beyond style — celebrating women who move through life confidently, unbothered by labels, and defined by their own choices.The campaign film captures a familiar realit

Mumbai: Nazara subsidiary Fusebox Games and All3media International have announced The Traitors: Interactive Game, an all-new interactive mobile experience inspired by the global hit reality competition series The Traitors.Fusebox Games, a UK-based subsidiary of Nazara Technologies and the studio behind chart-topping narrative titles Love Island: The Game and Big Brother: The Game, has acquired worldwide interactive game rights to IDTV’s acclaimed psychological format The Traitors.Set to launc

Hong Kong: The much-anticipated Hong Kong Sixes 2025 will be broadcast live and exclusive on Sony Sports Network from November 7 to 9, 2025, following the announcement of the network as the exclusive broadcast partner for the Indian subcontinent. This partnership will bring the high-octane, fast-paced cricketing action to millions of fans across India and the region.The tournament will take place at the Tin Kwong Road Recreation Ground, featuring 12 international teams, including world number on

Mumbai : The 10th edition of the IndIAA Awards 2025, presented by the India Chapter of the International Advertising Association (IAA), brought together India’s most influential advertisers, agencies, and creative leaders in a grand celebration of storytelling and innovation. Marking a decade of recognizing excellence, the IndIAA Awards continue to stand apart for honoring co-creators of campaigns and for being judged by India’s most senior marketers. Each year, the awards salute ideas that

MUMBAI: Magnite an independent sell-side advertising company, and the Digital News Publishers Association (DNPA), which represents 22 of India’s news media publishers, today announced that several DNPA members have adopted Magnite Access. DNPA publishers will leverage Magnite’s self-service tool for discovering and activating first- and third-party audience segments to streamline access to premium inventory and audience data.With Magnite Access, DNPA’s member publishers are empowered to im

Mumbai: AnyMind Group, a BPaaS company for marketing, e-commerce, and digital transformation, has unveiled its India Digital Landscape 2025 report, offering deep insights into the evolving digital journeys and behaviors shaping India’s fast-changing consumer ecosystem.The report blends industry-first hypotheses and analytics built on anonymized, first-party data from AnyMind Group’s proprietary platforms — AnyTag (influencer marketing), AnyDigital (digital marketing), POKKT (mobile marketi

A first semester abroad feels like a blur: new city, new classmates, and a budget that must last. One clinic visit, a lost bag, or a missed connection can unsettle plans. A sensible student overseas travel insurance policy gives a safety net while you settle in a new country.In this article, we cover inclusions, exclusions, how to compare, required documents, and quick examples. Why it Matters for Indian Students Some universities and consulates ask for proof of cover with admission or visa step

Mumbai:VML India, WPP’s leading marketing transformation company, has launched a vibrant new festive campaign for Tirupati Edible Oils by NK Proteins, reimagining the iconic track ‘Breathless’ with a fresh rendition by Siddharth Mahadevan, son of legendary composer and singer Shankar Mahadevan.Timed with the onset of India’s festive season, the campaign taps into the emotional and culinary richness of the celebrations — a time when indulgence peaks but so do concerns around health. Tir

MUMBAI: Asian Footwears, a homegrown footwear brand, is set to make a festive splash with a new campaign featuring its brand ambassador and cricketing icon M.S. Dhoni (MSD). The campaign positions Asian as the go-to brand for consumers chasing not just goals, but also style.Coinciding with the festive season, recently, MSD launched Asian Footwears’ all-new signature and premium sneaker collection, designed to combine high fashion, unbeatable comfort, and long-lasting durability. The line-up in

New Delhi: The Marcom Avenue (TMA), one of India’s fastest-growing integrated marketing and communications agencies, has secured the Public Relations and Social Media mandate for the 16th International Railway Equipment Exhibition (IREE) 2025, organized by the Trade Fairs Division of the Confederation of Indian Industry (CII). The exhibition will be held from October 15–17, 2025 at Bharat Mandapam, New Delhi.The mandate represents a significant milestone in TMA’s growing portfolio, further

MUMBAI: boAt, an audio and wearables brand, in collaboration with Google, has announced the launch of the #boAtGeminiChallenge. This creative competition invites creators, students, and young Indians to use Google’s advanced AI models in the Gemini app to produce ads that showcase how boAt has become an integral part of Indian households.With the aim of reflecting boAt’s commitment to driving cultural relevance while making innovation accessible to its community, this first-of-its-kind campa

Mumbai: At a lively fireside chat titled “Sports 2.0: The India Playbook”, former Indian cricketer, coach and commentator Dinesh Karthik sat down with Ishan Chatterjee, CEO, Sports at JioStar, to explore the evolution of Indian sport, the rise of technology in broadcasting, and the dynamic shifts shaping the next decade of the country’s sporting economy.Karthik opened the session with trademark wit, joking about morning audiences and cricket attendance, setting an engaging tone for a conve

MUMBAI: At a fireside chat at FICCI FRAMES 2025, Prime Video India’s senior leadership discussed key drivers behind Indian content’s growing popularity globally, while shedding light on the service’s growth in India, as well as plans to continue investing in long term growth and innovation, and more.Prime Video India’s senior leadership delved into the growing global popularity of Indian content, and the service’s plans to deepen its engagement with customers even further in India and

New Delhi: Prem Cables Pvt. Ltd., has unveiled its refreshed brand identity — a move that marks a new chapter in its 60+ year legacy. The transformation, led by independent marcom agency DigiStreet Media, encompasses a redesigned logo, renewed positioning, tagline, and an integrated presence across digital and offline platforms.The revamped identity celebrates Prem Cables’ heritage while underscoring its global aspirations. Anchored in the philosophy of “Connections,” the new brand posit

Mumbai : The One Club for Creativity, in collaboration with India’s leading creative powerhouses — BBDO India, DDB Mudra Group, and TBWAIndia — successfully concluded the fourth edition of Portfolio Night 2025, reaffirming the event’s reputation as India’s premier career-launching platform for aspiring creatives.Held on October 6 (virtually) and October 7 (in-person, Mumbai), Portfolio Night 2025 continued its mission of dismantling traditional hiring barriers, offering young talent a

Mumbai: IndusInd Bank has announced the appointment of Sheran Mehra as its Chief Marketing Officer (CMO). In her new role, she will lead the Bank’s brand, marketing, and digital engagement strategy, strengthening its positioning in an increasingly dynamic financial landscape.Sheran joins IndusInd Bank from Tata Digital, where she most recently served as Chief Business Officer, spearheading loyalty growth initiatives for Indian Hotels on Tata Neu. She was instrumental in driving a 3x growth man

Bangalore: Niraamaya Life has announced a leadership transition with the return of Allen Machado as its Interim Chief Executive Officer. Allen will also continue to lead Himalia Prime Assets Private Limited, further strengthening synergies between the two organizations.With nearly three decades of experience across premium and ultra-luxury hospitality brands in India and the Middle East, Allen brings deep expertise in business strategy, hotel operations, financial leadership, and fundraising. Hi

MUMBAI: As India enters its biggest food and festive season, Chinese Wok - a home-grown Desi Chinese QSR has launched a new campaign that turns everyday naming mixup into a powerful craving cue. Launching this October, “Chinese Bole Toh, Chinese Wok” reinforces the brand as the country’s go-to answer for Desi Chinese cravings, right when indulgence, togetherness, and food-driven celebrations are at their peak.At the heart of the campaign is a quirky consumer truth: people often misname or

Mumbai: Delivering a stirring keynote at FICCI Frames 2025, Gaurav Banerjee, Managing Director & CEO of Sony Pictures Networks India, urged industry leaders, policymakers, and creators to collectively reimagine India’s creative economy—transforming it into a global powerhouse that matches the scale and ambition of the nation’s technology and pharma industries.Speaking on the theme, Banerjee underscored that India’s media and entertainment sector—currently valued at nearly $30 billion a

New Delhi: This festive season, Bata India steps into a stylish new chapter with The Brighter Moments collection and campaign — a fusion of modern design and timeless comfort crafted to make Diwali and the festive season shine brighter.Fronting the new campaign are digital icons Kusha Kapila and Niharika NM, celebrated for their humor, authenticity, and distinct personal style. The duo lead Bata’s latest 360-degree campaign, which spans across traditional and digital platforms, reflecting th

MUMBAI: Speaking during a Fireside Chat with Akshita Nandagopal, Senior Editor & Anchor, India Today TV at FICCI Frames Applause Entertainment MD Sameer Nair said we are already in a state of considerable disruption. When asked about AI he noted that he looks at AI more like a tool. “I think it's good. And the film industry, the media, entertainment industry and especially the entertainment industry has always been welcoming to technology.” He noted that the movie business works on the busin

MUMBAI: Parul University, a private university in Vadodara, Gujarat, has appointed LS Digital as its 360 digital marketing partner to strengthen its admissions strategy across campus and online channels.As part of the mandate, LS Digital, an integrated digital business transformation company, will deliver end-to-end solutions across media, SEO, creative, social media, marketing automation and google analytics verticals via a comprehensive omnichannel approach. The partnership is designed to stre

MUMBAI: Founder, Roy Kapur Films and film producer Siddhartha Roy Kapur delivered a keynote at FICCI Frames. He noted that the industry is in uncharted waters. There are the platforms that are changing, the distribution models are changing, the audience is changing, this new technology, AI is coming in, which we now know that we are not going to be fully capable of handling and having in our control. It will grow in ways that we have no idea about. And so there is a certain amount of trepidation