Kochi: For years, Club FM was branded as Kerala’s No 1 FM station, But the world changed, content moved online, suddenly everyone became a ‘Content Creator’. But the truth is simple, radio has been doing this since day one. Storytelling, comedy characters, pranks, interviews, music, curation, infotainment everything that today’s digital business creators do, radio mastered it long before the internet.The insight to a bold repositioning: From Kerala’s No 1 FM “The OG Content Creator o

Mumbai: Manesh Swamy has joined First AI as Co-Founder & Chief Creative Officer, marking a new entrepreneurial chapter after over two decades in the creative and digital marketing industry. Prior to this, Swamy served as Managing Director & Chief Creative Officer at LS Digital Group, where he was associated since 2019.Announcing his new role on LinkedIn, Swamy wrote, I’m happy to share that I’m starting a new position as Co-Founder & Chief Creative Officer at First AI! Reflecting on his tran

New Delhi: As India steps into the new year amid rising concerns around stress, anxiety, and burnout, AiR — Atman in Ravi — has launched a nationwide behavioural-change initiative titled “Pause for Happpiness”, aimed at helping Indians slow down, reconnect, and cultivate inner peace. Timed with the onset of 2026, the campaign encourages people across age groups to incorporate intentional pauses into daily life, reframing happpiness as a conscious, accessible practice rather than a distan

Kolkata: The third season of the TV9 Bangla Ghorer Bioscope Awards 2025 concluded recently with a spectacular ceremony that paid tribute to iconic milestones in Indian cinema. The flagship property of TV9 Bangla honoured legendary contributions across Bengali and Bollywood cinema that bears the excellence across films, OTT, and television.This year’s edition paid special tributes to Bollywood’s He-Man Dharmendra, celebrated the acting brilliance of Santosh Dutta, marked 50 glorious years of

Mumbai: Hyperlocal e-commerce platform LoveLocal has introduced its premium 6-Star Experience Campaign, a concierge-style doorstep delivery designed to elevate the customer experience while strengthening last-mile reliability for its retailer partners. The initiative marks LoveLocal’s move towards bringing delivery operations in-house, ensuring greater control over service quality, speed, and order accuracy.As part of the 6-Star Experience Campaign, LoveLocal’s delivery partners will sport d

Mumbai: Aspect Sports has announced a partnership with Pinkathon, India’s largest women’s running event, coming on board as the Official Sports Partner in a move aimed at strengthening training pathways and long-term participation in women’s running across India. The collaboration brings Aspect Sports’ focus on coaching, performance development, and grassroots sport into Pinkathon’s nationwide running platform.A key component of the partnership will see Aspect Foundation support 100 yo

New Delhi : In a historic and inspiring step toward a sustainable future, Tata Power-DDL, through its Village Customer Group (VCG–Solar), successfully organized a Mega Solar Awareness Camp at the Birla Temple premises, Barwala Village, recently. The landmark event witnessed the participation of over 200 villagers, reflecting strong community commitment toward rooftop solar adoption and clean energy transition.The defining moment of the program was the Solar Oath Ceremony, where 50 members of t

Mumbai: SuperYou, the protein-first snacking brand co-founded by Bollywood star Ranveer Singh and entrepreneur Nikunj Biyani, has raised Rs 63 crore in its Series B round, jointly led by V3 Ventures and existing investors Rainmatter, along with GCCF. The fundraise comes as the brand achieves a remarkable ₹200 crore ARR as of December 2025, reflecting strong consumer demand for its taste-led, better-for-you product innovations.The fresh capital will fuel SuperYou’s next phase of hyper-growth,

Mumbai: The Kraft Heinz Company has named veteran consumer goods leader Steve Cahillane as its next Chief Executive Officer, effective January 1, 2026, marking a major leadership shift ahead of the company’s planned division into two standalone, publicly traded entities.Under the new structure, Cahillane will also take a seat on the Kraft Heinz Board and helm Global Taste Elevation Co., one of the two companies expected to emerge from the separation. The announcement sets the stage for a signi

Mumbai: MAGGI has rolled out a new brand campaign, “Me and MAGGI: So Good Together”, celebrating the enduring role of the iconic noodle brand in bringing people closer and nurturing moments of warmth, connection, and togetherness across Indian households.The latest television commercial captures a deeply relatable insight—while families, couples, and friends often share the same spaces, emotional distance has quietly crept into everyday life. In a world dominated by distractions and consta

Mumbai: The Association of Mutual Funds in India (AMFI) has taken its investor education mission a step further with an exclusive branding takeover of Andheri Metro Station on Mumbai Metro Line One, rechristened as ‘Mutual Funds Sahi Hai Andheri’. The initiative aims to embed the message of simple, transparent, and goal-oriented investing into the daily commute of millions of Mumbaikars.One of the busiest stations on the corridor, Andheri Metro Station records an average daily footfall of ar

New Delhi: As India steps into the new year amid rising concerns around stress, anxiety, and burnout, AiR — Atman in Ravi — has launched a nationwide behavioural-change initiative titled “Pause for Happpiness”, aimed at helping Indians slow down, reconnect, and cultivate inner peace. Timed with the onset of 2026, the campaign encourages people across age groups to incorporate intentional pauses into daily life, reframing happpiness as a conscious, accessible practice rather than a distan

New Delhi: What began as a series of quirky, stealthy videos showing Indians attempting to dry clothes on metro poles, car windows, and office table fans quickly struck a chord online. As monsoon showers drenched cities across the country, these relatable visuals sparked laughter, shares, and conversations—eventually snowballing into a nationwide cultural moment. At the heart of this viral wave was an unexpected protagonist: the Bosch Dryer.As feeds filled with monsoon hacks and everyday jugaa

Gurgaon: As dengue cases resurface annually across India during the monsoon and post-monsoon months, Dabur Odomos, India’s leading mosquito repellent brand, strengthened its public health outreach through a category-first digital campaign under its Dengue Free India initiative. The campaign was executed in partnership with Starcom India, Dabur Odomos’ media agency, and Hybrid, the global programmatic advertising platform.The objective was to drive timely awareness and engagement around mosqu

Mumbai: Fortune Plus Soyabean Oil has rolled out a new heartwarming television commercial that draws from a familiar household truth — a mother’s constant reminder to always eat fresh food. The campaign creatively reinforces how choosing the right cooking oil can help families enjoy meals that remain fresh, nutritious, and appetising throughout the day.Built on a relatable consumer insight, the TVC highlights how food often loses its taste and nutritional value hours after cooking when prepa

Mumbai: This Christmas, Naukri, a jobs and recruitment platform, has struck a relatable chord with India’s working professionals through a witty festive activation that humorously reflects the realities of appraisal season.Installed at Prestige Tech Park in Whitefield, Bengaluru, the campaign features a striking 25-foot Christmas tree adorned not with traditional ornaments, but with peanuts. The unconventional installation playfully brings to life Naukri’s well-known “appraisal waala peanu

Mumbai: Beats has partnered with global music icon Travis Scott for a new campaign film titled DARE TO DREAM, spotlighting the power of self-belief, vision and persistence that fuels creative success. The campaign features Beats’ latest innovation, Powerbeats Fit, described by Scott as his favourite Beats product to date, and debuts an unreleased track by the artist.Inspired by a now-iconic tweet Travis Scott posted on March 5, 2011 — “ONE DAY TRAVIS SCOTT WILL BE SOMEBODY.” — the film

Chennai: HCLTech, a global technology company, has signed an agreement to acquire the Telco Solutions business from Hewlett Packard Enterprise (HPE), marking a significant step in strengthening its engineering, AI, and cloud-native network offerings for global Communication Service Providers (CSPs).The acquisition builds on HCLTech’s earlier transaction with HPE in 2024 and will further enhance the company’s access to industry-leading intellectual property, deep product engineering and R&D e

So Paulo: Unilever’s home care brand OMO (Persil globally) has launched a culturally resonant marketing campaign inspired by one of the internet’s most persistent curiosities — “Is my phone listening to me?”. Created by Droga5, the campaign promotes Persil Wonder Wash – Short Cycles (known in Brazil as OMO Ciclo Rpido) by combining humour, social behaviour and lightning-fast remarketing to drive engagement and sales.Present in seven out of ten Brazilian households, OMO is leveraging

Mumbai: Kavita Khandelwal has joined ZEE News as Regional Head, marking a new chapter in her media leadership career. She moves to ZEE News after a five-year stint at Republic World, where she most recently served as Chief Marketing Officer.Announcing the development on her LinkedIn handle, Khandelwal shared, “I’m happy to share that I’m starting a new position as Regional Head at ZEE News! Five memorable years at Republic Media come to an end. Grateful for the learning, friendships, and s

Mumbai: Dentsu India has named Tejas Lad as Director – Digital Planning, further strengthening its digital leadership capabilities. Lad joins the network after his most recent role as Global Account Director at Havas Media Network India.Announcing his new role on LinkedIn, Tejas Lad shared, “I’m happy to share that I’m starting a new position as Director - Digital Planning at Dentsu India! After an incredible journey managing international market business, it feels fantastic to be back i

Mumbai: As the year draws to a close and festive celebrations take centre stage, Shemaroo Entertainment has unveiled its new Christmas campaign, ‘Kindnessbadhayegoodness’, choosing a thoughtful and understated narrative that reflects the power of small, selfless acts. The campaign highlights how simple gestures of care can create moments of joy that resonate far beyond the instant in which they are made.Set against the tranquil backdrop of a Goan village, the film unfolds through the eyes of

MUMBAI: : pladis India, the makers of global biscuit brand - McVitie’s has launched its latest campaign, “Shuru Kisne Kiya” in India. This campaign brings to the limelight the brand’s legacy as the original maker of Digestive biscuits.Drawing inspiration from rituals that make Indian culture iconic, this campaign perfectly captures the various everyday Indian rituals with a sense of affection, humour and authenticity. It leaves the viewers with a simple undeniable truth: there are many c

Mumbai: Roongta Cinemas, one of India’s fastest-growing multiplex chains, has marked its entry into South India with the launch of a luxury cinema at Novum, near Nampally Metro Station, Hyderabad. The new property, which opens to audiences on December 19, represents a key milestone in the brand’s pan-India expansion strategy and brings a next-generation, immersive movie-going experience to one of the country’s most cinema-centric cities.Strategically located in Nampally—one of Hyderabad�

Mumbai: British-born international ethical beauty brand The Body Shop has announced a first-of-its-kind collaboration with cult-favorite Ayurvedistry brand indē wild, timed perfectly with India’s ongoing wedding season. The partnership marks a unique moment in the beauty category, introducing bespoke Wedding Premium Gifting that blends global ethical beauty with modern Indian rituals.Rooted in shared values of authenticity, sustainability, and conscious beauty, the collaboration brings togeth

Mumbai: Prasar Bharati’s twin broadcasters, Akashvani and Doordarshan, generated a combined ₹587.78 crore from non-Government advertisements between 2022 and 2025, the government informed Parliament on December 17, 2025. The update was shared by Minister of State for Information & Broadcasting and Parliamentary Affairs L. Murugan in response to a question in the Lok Sabha by MP Parshottambhai Rupala.The revenue disclosure comes as the Government of India accelerates a multi-year plan to stre

Mumbai: Bharti Airtel has announced a significant leadership transition as part of its long-planned succession strategy, with several top-level appointments set to take effect from January 1, 2026. The board approved the changes at its meeting on December 18, 2025, the company said in a filing to the BSE.Shashwat Sharma, currently CEO-designate, will formally assume charge as Managing Director and Chief Executive Officer of Bharti Airtel India, succeeding Gopal Vittal, who has led the company fo

Mumbai: OpenAI has introduced the OpenAI Academy for News Organizations, a global learning hub aimed at helping journalists, editors, and media product teams integrate artificial intelligence into newsroom operations. The initiative marks the company’s clearest signal yet that it intends to position itself as a partner to the news industry at a time when AI’s impact on journalism remains deeply contested.The Academy provides on-demand training, workflow playbooks, and case studies covering k

Pune: Indewheelers Motorsports, one of the franchise teams competing in the Indian Supercross Racing League (ISRL), has announced Apollo Techno Industries Ltd. as its Title Sponsor for the upcoming season. Following this association, the team will now compete under the name Apollo Indewheelers Motorsports, marking a significant milestone in its journey within India’s premier Supercross championship.The collaboration brings together two brands driven by a shared commitment to engineering excell

Mumbai: IAB Tech Lab, the global digital advertising technical standard-setting body, has announced the release of its new CTV Ad Portfolio, alongside a significant update to the Guide to Programmatic CTV, aimed at bringing greater clarity, consistency, and efficiency to the rapidly expanding connected TV (CTV) ecosystem.The newly launched CTV Ad Portfolio defines six core CTV ad formats — Pause, Menu, Screensaver, In Scene, Squeeze backs, and Overlays — drawing from more than 100 real-world

San Francisco: MediaMint, a global innovator in Agentic Growth Services, has announced the acquisition of Taktical Digital, a high-growth provider of performance-driven digital marketing, media, and content services. The move marks a strategic step in MediaMint’s expansion across North America and accelerates its evolution into an Agentic AI-powered firm.Founded in 2014 by Ilan Nass and Derek Rubinstein in SoHo, New York, Taktical Digital is known for its expertise in performance media buying,

Mumbai: Monks has announced the appointment of Kristine Kobe as Executive Vice President – Global Client Leader, further strengthening its global leadership bench. Prior to joining Monks, Kobe served as Managing Director at Accenture Song.In her new role, Kobe will be responsible for leading the General Motors account, focusing on driving innovation, integrated marketing orchestration, and AI-powered transformation for the brand’s global portfolio.Announcing the appointment on its official h

Assam: News18 Assam Northeast is all set to host Rising Assam 2025 on 22nd December in Guwahati. Hon’ble Chief Minister of Assam, Himanta Biswa Sarma, will grace the event as the Chief Guest.Rising Assam is envisioned as a forward-looking platform to reflect on Assam’s development journey while highlighting the state’s aspirations and vision for the future. The programme aims to bring together key stakeholders and decision-makers to discuss the opportunities, achievements, and priorities s

Bangalore: Miniklub, India’s preferred brand for kidswear and baby essentials, has partnered with integrated creative and digital marketing agency Social Panga to unveil its latest digital campaign, ‘The Happy Parenting Strategy’. The humorous, high-energy film offers a fresh take on modern parenting, positioning Miniklub as a trusted partner that makes the parenting journey simpler and more joyful.At the heart of the campaign is the character of “Mr. Dad,” portrayed by television acto

MUMBAI: The Indian Institute of Creative Technologies (IICT) successfully conducted FRAMECRAFT 2025: Journey from Story to Screen, a curated webinar series aimed at nurturing aspiring talent across comics, storytelling, animation, and character design. The multi-session series was held between 13 and 16 December 2025 and was open to participants from all backgrounds, with no prior experience required.The series began on 13 December with Comic Creation: Slice of Life Comics and Marketing Your Art

New Delhi: FundsIndia, a digital investment platform, has announced the appointment of Rhishabh Garg as Chief Executive Officer – Digital (B2C) Business, strengthening its leadership as it scales its retail investing franchise.In his new role, Rhishabh Garg will lead FundsIndia’s retail business strategy, product innovation, customer experience and growth initiatives, as the platform continues to simplify investing for millions of Indian households through technology-led, research-backed sol

Bengaluru: Nuvana has partnered with the VB Realty team as its sponsor at the ongoing World Tennis League in Bengaluru, marking a collaboration rooted in shared values of wellbeing, recovery, and sustained performance in high-intensity sporting environments.As part of the association, Nuvana is supporting the VB Realty team through personalised wellness protocols, including regenerative therapies designed to aid optimum performance and recovery for sports and fitness enthusiasts. The initiative

Gurugram: Ambience Malls, part of the Ambience Group, has promoted Mr. Sahil Chawla to the position of Deputy General Manager – Marketing & Head of Department. With over 15 years of experience in retail mall marketing and brand-led growth strategies, Sahil brings extensive expertise across integrated marketing, partnerships, and experiential retail initiatives.Sahil has previously worked with leading organisations such as SVP Group, DLF Malls, and Ambience Mall. Most recently, he served as AGM

Bengaluru: Peps Industries, India’s leading spring mattress brand, marks its 20th anniversary, celebrating two decades of innovation, creativity, and campaigns that transformed how the nation sleeps. Since 2005, Peps has pioneered the spring mattress segment in India, combining humour, emotion, and cultural relevance to engage consumers and elevate the category.A Legacy of Creativity That Changed the Sleep ConversationOver the past 20 years, Peps Industries has launched several memorable campa

Mumbai: Zee Business is set to host the 6th edition of the BSE Bull Run 2025, the channel’s flagship initiative to promote the idea of being Healthy and Wealthy, bringing together fitness, financial awareness, and community participation on a single platform.The BSE Bull Run in partnership with Zee Business will be held on 21st December 2025 starting 5 AM onwards from Azad Maidan in Mumbai. Designed as an event that combines fun, education and competition, the Bull Run will feature 5 km and 10

Mumbai: Britannia Cakes has unveiled a new festive campaign that celebrates the quiet magic of togetherness, positioning its cakes as an integral part of meaningful holiday moments. Timed with the peak festive season, the campaign underscores how shared experiences, big or small, become unforgettable when celebrated with loved ones.As part of this initiative, Britannia Cakes has expanded its festive portfolio with the launch of three new variants — Double Choco Chip, Veg Plum Cake, and Nut & R

MUMBAI: OPPO India has announced its association with Sony LIV as co-presenter of 'Shark Tank India Season 5', marking a strategic partnership rooted in a shared belief in creation, self-expression, and the courage to pursue one’s passion. Bringing its brand philosophy, Make Your Moment, to an entrepreneurial stage, OPPO reinforces its commitment to empowering a generation that dares to dream, innovate, and lead with confidence.The fifth season of 'Shark Tank India', premieres in January. It w

New Delhi: Adobe has announced a multi-year strategic partnership with generative video company Runway to power the next generation of AI-driven video creation for creators, studios, media companies, brands and enterprises.The collaboration brings together Runway’s advanced video generation models with Adobe’s industry-leading creative ecosystem, enabling more powerful, flexible and professional AI video workflows. As part of the agreement, Adobe will become Runway’s preferred API creativi

Mumbai: Pond’s, the most iconic beauty brand, has announced a first-of-its-kind premium collaboration with Disney’s Avatar: Fire and Ash, one of the most anticipated global film releases of the year. The cinema-first campaign, executed in association with PVR INOX Cinemas across India, brings together pop culture, technology, and skin science to deliver an immersive skincare storytelling experience.Timed with the release of the latest chapter in the Avatar universe, the collaboration introdu