Mumbai: WPP Media has appointed Kartik Vishwanathan as Vice President – Investments, marking his return to the organisation where he previously spent a significant part of his career with Mindshare. This will be his second stint within the WPP Media network, following an association with Mindshare spanning more than 15 years.Commenting on his new role, Vishwanathan said in a LinkedIn post, “Glad to be working with WPP Media again—an organisation that shaped a significant part of my profess

Mumbai: Raymond Lifestyle Ltd has unveiled the latest chapter of its iconic “The Complete Man” campaign series with a new ad film titled Homecoming. The emotion-led film captures the evolving identity of the modern Indian man — one defined not just by success, but by empathy, balance and presence.At a time when constant connectivity and shrinking attention spans dominate daily life, the campaign positions ‘time’ as the ultimate luxury. Through this creative iteration, Raymond moves awa

Mumbai: NDTV has announced the appointment of Naveen Kapoor as Editor, NDTV World, reinforcing the network’s global editorial leadership as it expands its international news presence.A senior newsroom leader with over 25 years of experience, Naveen Kapoor has been part of the core leadership teams at some of India’s most influential news organisations, including Times Now, WION and Press Trust of India (PTI). Across his career, he has played a key role in building, scaling and leading news p

Hyderabad: A new chapter in Indian filmmaking has begun at Annapurna Studios with the launch of the country’s most advanced Motion Capture facility. Christened A&M MoCap Lab, the facility is a strategic collaboration between actor Nagarjuna’s Annapurna Studios and producer Shobu Yarlagadda’s Mihira Visual Labs, powered by Hollywood technology partner Animatrik Film Design.The facility was formally launched by celebrated filmmaker S. S. Rajamouli, who also revealed that key sequences of his

Mumbai: India’s television measurement system may be entering its most consequential transition yet, with the Broadcast Audience Research Council (BARC) initiating a pilot to measure audiences across linear TV, connected TV and mobile streaming. Multiple media reports, citing BARC board members, said the pilot—currently being conducted with JioStar—marks the ratings body’s first structured effort to create a unified, cross-platform measurement framework.The initiative reflects a structur

Mumbai: OpenAI has appointed Arvind KC as Chief People Officer, placing him in charge of the company’s global talent strategy and organisational design at a time when the artificial intelligence leader is expanding rapidly and reshaping how work itself is structured.KC joins with a cross-disciplinary background spanning engineering and people leadership, shaped through senior roles at technology companies including Roblox, Google, Palantir Technologies and Meta. His career has centred on build

Mumbai: WPP and Adobe have announced an expansion of their long-standing global partnership to deliver integrated, AI-powered marketing solutions for global brands. The collaboration aims to help businesses optimise media investments, scale creativity and streamline end-to-end marketing operations through agentic AI workflows and customer experience orchestration.The expanded alliance will combine Adobe’s AI capabilities, content platforms and data orchestration tools with WPP’s strategic co

New Delhi: The Digital News Publishers Association (DNPA) will host its flagship DNPA Conclave 2026 on February 26 in New Delhi, convening policymakers, media leaders and industry experts to deliberate on the rapidly evolving landscape of news, governance and digital innovation in the age of artificial intelligence.Positioned as a key industry platform, the conclave will feature curated panel discussions and expert-led sessions examining emerging trends, shared challenges and the policy framewor

Mumbai: The 6th edition of Zee Business BSE Bull Run successfully concluded on 22nd February 2026, as fitness and financial awareness took centre stage on a vibrant Sunday morning. The run was organised at R2, MMRDA Ground, BKC, Mumbai. Organized as an initiative promoting financial and physical well-being, the event once again brought together citizens, corporates, investors and fitness enthusiasts on one stage.Participation in the run was across different categories including the 5 km and 10 k

Mumbai: Mumbai-based luxury real estate developer Platinum Corp. has announced a strategic collaboration with globally acclaimed interior designer Sussanne Khan. The partnership marks a key milestone in the developer’s 2026 vision to craft residences that transcend conventional luxury and set new benchmarks for contemporary living through high-end design and bespoke interior finishes.The collaboration will extend across Platinum Corp.’s upcoming residential developments in Mumbai’s prime l

Mumbai: AGEasy, the consumer products arm of Antara Senior Care, has unveiled its latest brand campaign featuring veteran actor and cultural icon Zeenat Aman. Anchored in the belief that gut health is fundamental to active ageing, the campaign aims to bring a senior-first perspective to mainstream wellness conversations and challenge the long-held assumption that digestive discomfort is an inevitable part of ageing.While gut health has gained prominence in broader wellness discourse, the categor

New Delhi: Proost Beer, a home-grown beer label from Grano69 Beverages, has announced a refreshed brand identity, marking a significant milestone as it transitions into a more confident and consumer-focused phase of growth.The rebranding reflects Proost’s evolution over recent years, as the company shifted from building strong distribution fundamentals to establishing itself as a dependable choice across key beer markets. Rather than a dramatic overhaul, the move signals a natural progression

Hyderabad: The Sankranthi blockbuster Mana Shankara Vara Prasad Garu, headlined by Megastar Chiranjeevi, is set to reach wider audiences with its digital and television premieres. Directed by hitmaker Anil Ravipudi, the high-octane action-comedy family entertainer made waves at the box office during its theatrical run with strong collections and widespread acclaim.The film will make its World Television Premiere on Zee Telugu on Saturday, February 28, at 5:30 PM.Adding to the excitement, the mov

Mumbai: As Indian consumers increasingly shift between digital discovery and in-store purchases, omnichannel retail is emerging as the dominant growth model. Meta Platforms, in collaboration with the Retailers Association of India (RAI), has unveiled a new whitepaper detailing how AI, short-form video, creators and messaging platforms are transforming the way Indians discover, evaluate and purchase products across digital and physical touchpoints.The report finds that omnichannel shoppers are si

Thiruvananthapuram: Muthoot FinCorp (MFL), the flagship financial services company of the 138-year-old Muthoot Pappachan Group (Muthoot Blue), has announced the appointment of Arun Kumar B as Chief Operating Officer and Harjit Singh Takkar as Chief Distribution Officer. The leadership additions are aimed at strengthening execution capabilities and expanding the company’s distribution footprint across India.The appointments come as Muthoot FinCorp accelerates its growth strategy, with a focus o

Mumbai: Malabar Gold & Diamonds has launched its latest lightweight fine jewellery collection, ZOUL — a contemporary range crafted for women who see jewellery as an extension of their everyday identity rather than something reserved for special occasions.Designed to move seamlessly through the day’s natural rhythm — from work meetings to social engagements and personal moments — ZOUL reflects a design philosophy rooted in minimal elegance and modern individuality. The collection embraces

Mumbai: Ritz Media World has announced the appointment of Neeti Bhargava as Chief Content and Client Solutions Officer, strengthening its leadership team at a time when brands are increasingly prioritising content-driven and multi-platform communication.She brings over 18 years of experience across radio, media, and content creation, with a career rooted in storytelling, audience engagement, and brand strategy. She has worked with leading radio networks including Red FM 93.5, Reliance Big FM 92.

Delhi: As vibrant gulal fills the air and festive celebrations gather momentum across the country, Haldiram’s has announced the launch of its specially curated Holi range under the campaign, “Holi Ke Rang, Gujiya Aur Thandai Ke Sang.” The festive initiative celebrates the spirit of togetherness, indulgence and colourful traditions, bringing alive the quintessential pairing of gujiya and thandai that defines the festival.Rooted in tradition yet thoughtfully crafted for contemporary celebrat

Mumbai – HELL ENERGY DRINK, one of the world’s fastest-growing energy drink brands, proudly announced its return as an official sponsor of Zee Cine Awards 2026, marking it as the 2nd consecutive year of its association with one of India’s most celebrated platforms at the intersection of entertainment, youth culture, and high-energy experiences.Strengthening its presence at awards, HELL ENERGY DRINK will also be owning the coveted ‘Viewers’ Choice Song of the Year’ category this year,

Gurugram: As television consumption in India becomes increasingly digital and on-demand, brands are exploring ways to combine the immersive impact of the big screen with the precision of digital targeting. In line with this shift, Bajaj Auto has partnered with VDO.AI and Dentsu India to launch an interactive DCO (Dynamic Creative Optimisation)-powered CTV campaign for Triumph Motorcycles.Today’s performance-focused motorcycle buyers are not just admirers but active researchers. According to Me

Trivandrum: The Kerala High Court has issued notice to the Union government on a petition alleging breaches of broadcast licensing norms in the operation of Malayalam news channel Reporter TV. Justice Bechu Kurian Thomas directed the Centre’s standing counsel to obtain instructions on the matter on Monday.The plea, filed by Sabu M Jacob—Managing Director of Kitex Garments and president of the Twenty20 political party—asks the Ministry of Information and Broadcasting (MIB) to act on his Feb

Mumbai: Prasar Bharati has concluded the 8th annual (94th) e-auction of MPEG-2 slots on DD Free Dish, awarding 55 channels carriage on India’s largest free-to-air DTH platform for the period April 1, 2026 to March 31, 2027. The public broadcaster’s total collections from the auction stood at ₹642 crore, marking a notable decline from the ₹780 crore garnered in the previous cycle, when 61 slots had been sold.The latest auction slate spans a ensuring diverse mix of genres—including gener

Mumbai: Ormax Media has announced the launch of Ormax Trac20, a new syndicated research solution tailored for brands investing in IPL 2026 as sponsors and advertisers. Positioned as the largest syndicated research initiative focused on IPL 2026 sponsorship and advertising effectiveness, Ormax Trac20 is designed to deliver actionable insights throughout the tournament, enabling marketers to measure performance, benchmark outcomes and make in-season optimisations.As the Indian Premier League conti

Mumbai: In an era where artificial intelligence can generate images, compose music, write essays, and even simulate emotional companionship, the question haunting culture is no longer whether machines can create—but what remains uniquely human. The Backslash 2026: Edges report by Omnicom Advertising Group argues that this question is reshaping culture itself. Its central insight is stark: in a world of infinite automation and algorithmic replication, human presence—visible effort, lived expe

Mumbai: Tartan, a Unified API data platform powering modern enterprises, today announced the appointment of Subhrangshu Chattopadhyay as its Chief Business Officer (CBO). This leadership addition comes at a pivotal time as Tartan scales its platform capabilities and deepens its role as a critical infrastructure platform for enterprises building the next generation of financial and operational services.Currently, Tartan works with around 40+ large enterprises, including HDFC Bank, Bajaj General I

Mumbai: BigMuscles Nutrition, a sports nutrition brand, has announced its collaboration with acclaimed actor, performer and fitness enthusiast Nataša Stanković. This strategic association brings together the brand’s commitment to delivering high-quality, performance-driven supplements and Nataša’s dedication to strength, resilience and balanced living, with a focused emphasis on the protein category.BigMuscles Nutrition has consistently championed the cause of making scientifically formul

Mumbai: BigMuscles Nutrition, a sports nutrition brand, has announced its collaboration with acclaimed actor, performer and fitness enthusiast Nataša Stanković. This strategic association brings together the brand’s commitment to delivering high-quality, performance-driven supplements and Nataša’s dedication to strength, resilience and balanced living, with a focused emphasis on the protein category.BigMuscles Nutrition has consistently championed the cause of making scientifically formul

Mumbai: Oliva Skin & Hair Clinic, one of India’s leading medico-aesthetic chains, has appointed Dhaval Doshi as its Chief Operating Officer, as the brand sharpens its focus on profitable growth, market expansion, and customer-centric transformation.In his new role, Dhaval will lead Marketing, Operations, Expansion across new and existing markets, Product Portfolio, Customer Experience, and Doctor Engagement, with a mandate to build a scalable, performance-led growth engine for the organization

M&A activity rebounds — but brand risk remains high Interbrand’s M&A Outline 2026 arrives at a moment when global dealmaking is recovering after several subdued years. The report notes that M&A volumes surged sharply toward the end of 2025, with Q4 deal value rising 159%, signalling renewed strategic consolidation across sectors. Yet the consultancy warns that optimism masks a structural problem: roughly three-quarters of M&A deals historically fail, most often due to weak brand strategy, cu

Cricket no longer lives only on television. It lives in the palm of the hand.A fan may sit in front of a television during a high-voltage India vs Australia clash, but the real pulse of the game often beats on the phone. Score updates, player stats, memes, fantasy picks, opinion polls, and heated debates unfold simultaneously. This behavior, often called the “second screen effect,” has reshaped how audiences consume live sports. It has also reshaped how brands must think.Dual viewing is no l

Mumbai: Talented has announced the launch of mktgstack, a new creative shop positioned as an AI-native growth partner for founders and brand operators. With the ambition of lowering customer acquisition costs (CAC) and moving beyond the “campaign-for-every-problem” agency model, mktgstack aims to implement modern marketing systems inspired by internet-native brands.Founded by former Talented team members Namrata Chawla and Varun Khiatani, mktgstack is built on the belief that not all marketi

Mumbai: INNOCEAN India, in partnership with Canvas Worldwide India, has secured the integrated brand communication mandate for UPES University, marking the beginning of a long-term strategic collaboration.Under the mandate, INNOCEAN India will lead creative and strategic communication, while Canvas Worldwide India will oversee integrated media strategy and execution across brand-building and campaign-led initiatives. The partnership aims to bring sharper strategic alignment and cohesive communic

For all the innovation in haircare, anti-dandruff remains surprisingly unchanged. Most solutions still promise quick flake removal — conditioning consumers to treat dandruff as a recurring issue rather than something that can be structurally addressed.Nat Habit is attempting to challenge that reset point.Ahead of its campaign ‘The End of the Dandruff Trade-Off’, rolling out on 25 February, the brand is reframing dandruff as a broader scalp imbalance shaped by microbial activity, oil fluctu

Mumbai: India’s advertising ecosystem has crossed a decisive structural milestone, with digital now accounting for 60% of the country’s total advertising expenditure (ADEX), according to the newly released Madison Advertising Report 2026. The study signals what Madison describes as a “Great Indian Media Reset”, where budget allocation—not expansion—has become the primary growth lever for advertisers.Under the report’s expanded definition that includes Quick Commerce (Q-Comm) and MS

Mumbai: The Appliances Business of Godrej Enterprises Group has unveiled a new digital campaign highlighting its air conditioners and their five-year comprehensive warranty, with no hidden costs. The film stars renowned actor Deven Bhojani and underscores the brand’s focus on reliability, transparency and consumer peace of mind.At the heart of the campaign is Godrej’s 5-year comprehensive warranty on its AC range, which covers technician visit charges, gas refill costs and remote replacement

Mumbai: Sony Pictures Networks India (SPNI) has appointed Shruti Aneja as Head – Agency Partnerships, reinforcing its focus on deeper agency collaboration and accelerated revenue growth across its network portfolio.In her new role, Aneja will lead strategic engagement with advertising agencies, unlock new revenue opportunities, and strengthen long-term partnerships. The mandate also includes driving sales performance, enhancing client value, and advancing innovation-led solutions for advertise

New Delhi: Excitel Broadband, India’s fourth-largest fiber-to-the-home (FTTH) broadband network, has announced the elevation of Varun Pasricha as Chief Executive Officer, effective March 2026. Pasricha has been serving as Chief Operating Officer at the company since 2018.The leadership transition marks a key milestone in Excitel’s evolution from a disruptive startup founded in 2015 to a Top 4 FTTH internet service provider in India, currently serving close to one million households across mo

Bengaluru: Myntra, a destination for fashion, beauty and lifestyle, has launched its 19th birthday campaign featuring Chunky Pandey, Nora Fatehi, Farhan Akhtar and Anu Malik.The campaign marks the third edition of Myntra Birthday Blast and revolves around the central idea: Myntra ka Birthday Blast pe har koi invited hai. Through three distinct ad films, the brand uses humour and celebrity-driven storytelling to position the sale as an inclusive celebration open to all shoppers.In the films, Nora

Saudi Arabia: flynas, Saudi Arabia’s leading low-cost carrier, has launched ‘Find My View’—an intelligent AI-powered seat selector designed to transform how passengers choose their seats and experience their journey.Moving beyond the traditional focus on destination, flynas is reimagining the flight itself. With ‘Find My View’, travellers can select seats based not just on location within the aircraft, but on the view they wish to experience—from cloud-hugging mountain ranges and c

Mumbai: Brand strategist and advertising veteran Sameer Desai unveiled his latest book, Vietnam – A Nation of Memories, at an intimate gathering of industry leaders, entrepreneurs, creative professionals, and marketing practitioners. Framed not as a conventional book launch but as a dialogue on how nations and brands are remembered, the evening centred on the intersection of culture, emotional memory, and strategic brand thinking.Conceptualised as a brand wisdom journal, the book reflects Viet

Mumbai: Jimmy Choo has unveiled its latest bridal campaign, The Rules of Engagement, starring multi-hyphenate creative Gabbriette.Confident, instinctive, and fiercely individual, Gabbriette—who is preparing for her own wedding later this year—infuses the campaign with magnetism and authenticity, reframing bridal style as an expression of self and joy rather than tradition. The narrative comes alive through dynamic video storytelling that highlights her playful personality and modern outlook.

New Delhi : India’s economic momentum remained broadly stable at the start of 2026, with the latest reading of the Moneycontrol Economy Pulse coming in at 51.2 for January 2026, compared with 51.4 in December 2025.A reading above 50 indicates economic momentum is strengthening, while a reading under 50 signals moderation.The Moneycontrol Eco Pulse is a high-frequency composite indicator that aggregates a wide range of monthly economic and business indicators spanning consumption, industry, mob

Mumbai: Indian Silk House Agencies , an ‘only-sarees’ brand, has launched its latest campaign, Weddings of India , a tribute to the country’s rich and diverse regional bridal traditions. Through culturally rooted storytelling and region-inspired bridal collections, the 52-year-old legacy brand reinforces its positioning as a hyper-local yet national saree authority. The campaign film captures India’s wedding diversity through a cinematic narrative that follows a young girl discovering th

Mumbai: PHD, part of Omnicom Media Group, has consolidated Menarini Asia-Pacific’s media mandate across the region, following a competitive pitch process that began in June 2025.Under the expanded remit, PHD will oversee media planning and buying across seven additional markets—India, Malaysia, Indonesia, Thailand, Taiwan, Vietnam, and Korea—building on its existing partnership with Menarini in Australia and New Zealand, Hong Kong, and the Philippines.The mandate will be anchored by PHD’

Hyderabad: The Gemini Edibles and Fats India limited, (the makers of Freedom Healthy cooking oils), extended their decade long collaboration with Seva Bharathi Telangana, to organize marquee annual event ‘Run for a Girl Child’ to facilitate the education for girls from the underdeveloped and economically weaker sections of the society. To create awareness and increase participation in the ‘Run for a Girl Child’ a Flash Mob with the beneficiary girl children was organized in association w

Mumbai: Nemetschek Group, a global provider of software solutions for the architecture, engineering, construction and operations (AECO) industry, has appointed Alok Sharma as Managing Director and Vice President, India.The leadership appointment comes at a pivotal moment for the Indian construction sector, which has emerged as the world’s third-largest construction market, backed by sustained investments in infrastructure, urban development, transport corridors and public sector modernisation.

Mumbai: Times Network has strengthened its international presence with the launch of its television channels on Free, one of France’s largest IPTV platforms. This marks Times Network’s first-ever launch on a French platform, expanding its reach across France, Monaco, and Andorra.As part of the rollout, Free has introduced a dedicated Indian Pack featuring five Times Network channels—Times Now, Times Now Navbharat, Zoom, ET Now, and Pickleball Now. A key highlight of the partnership is the

Mumbai: Prime Video has released the latest edition of the O Womaniya! Report, widely regarded as one of the most comprehensive studies on female representation in Indian entertainment. Researched and curated by Ormax Media, produced by Film Companion Studios, and championed by Prime Video, the O Womaniya! 2025 study evaluates industry-wide trends and gaps in female representation across content, creative talent, marketing, and corporate leadership.The 2025 edition analyzed 122 films and series

Tokyo: UNIQLO has announced a new global partnership with Emma Raducanu, Britain’s top-ranked female tennis player and 2021 US Open champion. Raducanu becomes the latest Global Brand Ambassador for UNIQLO and will represent the brand at all tennis tournaments beginning with the Indian Wells Open in the United States this March.Raducanu, who became the first British woman since 1977 to win a Grand Slam singles title at the US Open, joins an elite roster of UNIQLO Global Brand Ambassadors. The l

Mumbai: Pooja Popli has joined DailyObjects as Lead – PR & Corporate Communications. She previously served as Associate Account Director – Public Relations at V360 Group, where she had been associated since 2022.In her new role at DailyObjects, Pooja will drive the brand’s reputation and narrative at scale, with a strong focus on aligning corporate communications with long-term business growth and market influence. She will also architect communication frameworks designed to project and sa

Mumbai: Meerut-headquartered inclusive footwear startup House of Avi has onboarded Tanya Herbert as its Brand Ambassador. In 2022, Herbert was recognised by Guinness World Records for having the largest feet on a living person (female).The collaboration marks a significant milestone for House of Avi, which has built its identity around curating what it describes as the world’s largest standard footwear size range — from US size 4 to 20 — as part of its regular inventory.While major global

Mumbai: Dream Sports has announced the appointment of Arpith Kanade as Head of Studio for Dream Cricket. The move reinforces the company’s ambition to scale India’s first AAA cricket mobile game globally.With over 25 million users within its first year, Dream Cricket is positioned as the world’s fastest-growing AAA mobile cricket game. In his new role, Arpith will lead the strategic vision and execution for Dream Cricket, with a focus on establishing it as the market leader and the world�

Mumbai: Local brands across Asia Pacific (APAC) now account for nearly 79% of FMCG value share, up from 74% a decade ago, signalling a fundamental shift in the region’s competitive landscape. According to the latest “Made Local, Played Global” report by Worldpanel by Numerator, local companies have transformed from traditional manufacturers into dynamic, brand-led organisations driven by consumer insight, digital innovation and sustained long-term investment.The report highlights how local

Mumbai: Raj Cooling Systems Private Limited has announced the launch of its premium Kiozy+ Air Purifier collection and appointed Bollywood actress Bhagyashree as its brand ambassador. The new range aims to address rising pollution levels through advanced purification technology designed to support healthier and more luxurious indoor environments across residential and commercial spaces.With increasing air quality concerns in Tier 1 cities, particularly during winter months, the Kiozy+ range is p

Delhi-NCR: Engines roared and stages ignited as Red FM hosted the fourth edition of its Riders Music Festival (RMF) 2026, bringing together music enthusiasts, bikers, auto aficionados and thrill seekers for a two-day immersive celebration of speed, sound and shared passion.The festival delivered a dynamic lineup featuring performances by Papon, Seedhe Maut, Harsh Gujral, Nucleya and Chaar Diwaari, keeping audiences energised from day to night. Beyond music, RMF 2026 expanded into a full-fledged

Mumbai: Faasos has launched a cricket-themed campaign during the ongoing T20 season in collaboration with Coca-Cola India, celebrating the emotional and high-energy way India watches the game. The initiative aims to transform everyday match viewing into a shared ritual across homes, friend groups and cities.At the heart of the campaign is a simple cultural truth: T20 matches temporarily take over homes, friend groups, and neighborhoods. Faasos realised this and decided to play off the chaos, hum

Mumbai: FTA Global, a new-age performance marketing company, has announced the onboarding of Apex Group, a global financial services provider, as its newest client. The mandate includes SEO, paid marketing, and website maintenance services, with a clear focus on strengthening digital visibility, improving performance in an AI-driven discovery ecosystem, and driving sustained brand growth.Apex Group has established a strong global presence in financial solutions, including management company serv

New Delhi: Euler Motors, a leader in India’s electric commercial vehicle segment, has elevated Pallavi Arora to Associate Vice President – Marketing, marking a significant milestone in her six-year journey with the company.In her expanded role, Pallavi will lead Euler Motors’ integrated marketing and communications function, overseeing public relations, digital and performance marketing, social media, brand marketing, and ATL and BTL initiatives across both B2B and B2C segments. She will b

Mumbai: Netflix has announced the premiere of Made In Korea, a cross-cultural feature film set to stream from March 12. Produced by Rise East Entertainment and written and directed by Ra.Karthik, the film brings together Indian actor Priyanka Mohan and South Korean actor Park Hye-Jin in a story that bridges Tamil Nadu and Seoul.Made In Korea follows Shenbagam, fondly called Shenba, a young woman from a small town in Tamil Nadu whose childhood fascination with Korean culture inspires her to exper

Mumbai: Bowlers, the affordable premium dog nutrition brand from Allana Pet Solutions (APS), has introduced Bowlers Champion, a new range designed for healthy and active dogs, fronted by Indian cricket star Shubman Gill.Champion debuts as a dedicated sub-brand focused on supporting dogs during phases when they feel low on energy or require additional nutritional reinforcement. Developed as well-balanced, science-backed, vet-approved nutrition, the range is formulated to help maintain stamina, mu

Mumbai: LinkedIn has unveiled its Skills on the Rise 2026 list for India, identifying the capabilities professionals should prioritise to remain competitive in a rapidly evolving job market shaped by AI adoption, data-driven decision-making, and cross-functional work.Within marketing specifically, the platform highlighted a new blend of technical AI fluency, creative communication, and business impact measurement as the defining skills mix for the coming years. Prompt Engineering, Visual Storyte

Mumbai: HGS Interactive, the global digital marketing agency and part of intelligent experience company Hinduja Global Solutions (HGS), has secured the social media mandate for Rallis India.Rallis India, a subsidiary of Tata Chemicals, is a leading player in the Indian agri-input industry, with a strong presence across crop protection, seeds, and plant growth nutrients. As part of the mandate, HGS Interactive will strategically manage and enhance the brand’s social media presence through compe

Bengaluru: HireBound, an AI-powered recruiting platform, has raised $2 million in a Seed funding round led by Kalaari Capital, with participation from Antler, Infinyte Club, and CareerNet. The fresh capital will support product innovation, global expansion, and commercial scale as the company targets a 5x increase in annual recurring revenue (ARR) over the next 12–18 months.As AI agents increasingly reshape knowledge work and enterprise operations, recruiting is also moving toward an AI-first

Mumbai: Omnicom Group is preparing additional workforce reductions and operational shifts as it accelerates integration of Interpublic Group (IPG), aiming to deliver $1bn in annual labour-related savings by 2028 as part of a broader $1.5bn synergy programme.The US-based advertising holding company doubled its original efficiency goal of $750m—first outlined when the IPG deal was announced in late 2024—to $1.5bn in total recurring savings. According to disclosures in its fourth-quarter result

Mumbai: Tonic Worldwide today announced the launch of Groth, a full-funnel marketing intelligence platform engineered to solve the single biggest problem in modern marketing: too many dashboards delivering data, and none delivering decisions.Growth marketers today operate across disconnected tools for finding insights, following trends, SEO, creative testing, tracking metrics and attribution, each generating its own version of the truth. Groth collapses this fragmentation into a single ecosystem

Mumbai: Footwear retailer Metro Brands has appointed Harshvardhan Chauhan as its Chief Marketing Officer (CMO) and Senior Management Personnel, reinforcing its leadership bench as the company prepares for its next phase of brand and business expansion. His appointment took effect on February 23, 2026.Chauhan will report directly to CEO Nissan Joseph and is expected to collaborate closely with the senior leadership team on strategic brand direction, marketing transformation, and growth initiative

Mumbai: Multiply.co, an AI-powered Creative Operating System designed to help creative agencies streamline workflows and collaborate at scale, has signed Together Group as its first international network client.Under the agreement, Together Group will deploy the Multiply AI platform across its global network of 14 agencies. The rollout will begin with luxury lifestyle communications agency Purple, strategic foresight and consumer intelligence consultancy The Future Laboratory, and corporate and

Mumbai: Canva, the global visual communication platform, has announced the acquisitions of MangoAI and Cavalry, strengthening its long-term AI and professional creative roadmap. The dual acquisitions mark Canva’s fourth and fifth strategic buys in the past two years, following Affinity (2024), Leonardo (2024) and MagicBrief (2025).With more than 265 million users globally — including teams at over 95% of the Fortune 500 — Canva continues to expand its unified design ecosystem. The company

Mumbai: The “Twin Pace” Effectiveness Gap is a new survey-led study by WARC, the global authority of marketing effectiveness, that looks at the forces shaping today’s effectiveness culture in APAC.Drawing on fresh and original survey data from senior marketers and agency leaders, the researchprovides the first quantified diagnosis of why effectiveness principles are widely understood yetinconsistently applied in practice across the region.Closing this gap requires governance, not just mark

The creator economy has entered a new phase where digital talent is no longer limited to just posting content and waiting for views. Modern entertainment platforms are giving creators real tools to grow, connect, and earn, making content creation a career option. The creator economy is basically people making money online by doing stuff they are good at. Earlier, creators mostly depended on ads and views, but now platforms offer many new ways to earn. These platforms are also helping creators bu

La Pink is the country’s first beauty brand with 100% microplastic-free formulations, featuring White Haldi as a core ingredient and crafted using natural ingredients sourced from France, Switzerland, and the US. With a mission to raise awareness about the harmful use of microplastics in the beauty industry, Nitin aims to drive significant growth for La Pink in the coming years by expanding into new product categories and strengthening its offline presence in international markets. Medianews4u

Mumbai: Mahindra & Mahindra Ltd. (M&M) and Manulife have announced the appointment of Suresh Agarwal as the Managing Director & CEO designate of their proposed 50:50 life insurance joint venture, subject to regulatory approvals. The agreement to establish the life insurance JV was first announced in November last year, signalling both companies’ intent to strengthen financial security offerings in one of the world’s fastest-growing life insurance markets.Suresh brings nearly three decades of

New Delhi: WhatsApp has informed the Supreme Court that it will roll out a user-consent-based mechanism for sharing data with other Meta entities, marking a notable shift in its stance in the long-running legal challenge to its 2021 privacy policy. The commitment was recorded by a Bench led by Chief Justice of India Surya Kant along with Justices Joymalya Bagchi and Vipul M. Pancholi, which allowed WhatsApp and Meta to withdraw interim pleas that had sought to pause enforcement of compliance dir

Mumbai: Tesco Mobile is turning one of the most anxiety-inducing household moments — the arrival of an unexpected bill — into a bold creative statement in its latest campaign developed by BBH London.At a time when the UK market is bracing for Q1 Consumer Price Index (CPI) increases from major telecom operators, the brand is reinforcing its Frozen Prices proposition. The campaign transforms the visual language of debt and bureaucracy by plastering oversized envelopes and bill imagery across b

Mumbai: Aakash Educational Services Limited (AESL), India’s largest provider of test preparation services for engineering and medical entrance examinations, has strengthened its senior leadership team with the appointment of Alka Garg as Chief Financial Officer (CFO) and Kanika Kumar Nijhawan as Senior Vice President – Marketing.The appointments are aimed at reinforcing AESL’s financial strategy and brand growth initiatives, as the company continues to professionalise its management struct

Mumbai: Moneycontrol consolidated its leadership in India’s business and financial news space in January 2026, clocking the highest number of unique visitors in this category, as per global audience measurement agency Comscore.With a total digital population of 63.38 million unique visitors, Moneycontrol drew more than twice the audience of The Economic Times, which recorded 30.61 million.In fact, Moneycontrol attracted more unique users than its next two media rivals combined in business news

Mumbai: Fixderma has unveiled a new brand film centred on its flagship sunscreen, Fixderma Shadow SPF 50+, reinforcing its positioning as a science-led, dermatologist-trusted daily sun protection solution.Set against the backdrop of today’s digital-first skincare landscape, the film captures a relatable moment of a young woman endlessly scrolling through sunscreen options, overwhelmed by competing claims and uncertain about what to trust. The narrative mirrors the clutter and confusion that de

Mumbai: Shriram Finance (SFL), the flagship company of the Shriram Group, has unveiled its new integrated campaign, ‘Shri Aarambh Loans’, reinforcing its comprehensive suite of Commercial Vehicle Loans tailored for India’s trucking and transport community.The structured proposition brings together vehicle financing along with tyre, fuel, challan, insurance and repair support under one offering, positioning Shri Aarambh as more than just a vehicle loan. The campaign highlights the everyday

Mohali: Swaraj Tractors, part of the Mahindra Group, has announced the renewal of its long-standing association with former Indian cricket captain MS Dhoni as the brand’s endorser, marking the beginning of a new strategic phase in the partnership.Built on shared values of power, trust and reliability, the association has evolved into a key pillar of Swaraj’s brand journey. The relationship gained authenticity when Dhoni chose a Swaraj tractor for his own farm operations, reinforcing real-wor

Chennai: Hoopr.ai, the music licensing and distribution platform founded by composer-entrepreneur Gaurav Dagaonkar, has secured Pre-Series A funding from early-stage investment collective The Chennai Angels (TCA), as the company looks to scale its mission of simplifying music licensing for brands, creators, and rights holders in India.The investment adds to Hoopr’s existing backers, which include Inflection Point Ventures (IPV), MeitY Startup Hub, 100Unicorns, VCats Marketing, 91 Ventures, and

Jaipur: Specta, an Indian luxury brand specialising in engineered quartz surfaces, has unveiled its latest ad campaign titled “The Drop Test”, signalling a narrative-led shift in how quartz surfaces are marketed in India. Starring acclaimed actors Aamir Bashir and Samvedna Suwalka, the campaign adopts a Modern Family–inspired mockumentary format, turning an everyday Indian kitchen into a humorous arena for extreme durability tests.Blending slice-of-life humour with high-energy kitchen chao

Mumbai: Global advertising major WPP has revealed detailed spending data of its top clients—including Google, Coca-Cola, Unilever and Ford—after submitting internal documents as evidence in a US legal dispute with a former senior executive. The material, now publicly accessible through court filings, outlines more than $9 billion in annual advertising outlays and other commercially sensitive information, according to a report by The Times.The disclosure stems from WPP’s defence against a $

Chennai: Chennaiyin FC have announced a new partnership with Simple Energy, an Indian-origin electric vehicle (EV) manufacturer, who join the Marina Machans as the club’s Official Mobility Partner for the Indian Super League 2026 season.Under the agreement, Simple Energy will receive prominent brand integration across Chennaiyin FC’s match and training ecosystem, including logo placement on the back of the team’s match and training shorts. The brand will also feature during LIVE home fixtu

Mumbai: Following the lifestyle-driven narrative of Olympic gold medallist Neeraj Chopra discovering Switzerland beyond the expected, Switzerland Tourism has rolled out an integrated multi-city campaign across Mumbai, Delhi, and Gurugram to amplify the story at scale.Anchored in Chopra’s immersive journey through Zurich and the alpine heights of Schilthorn, the campaign positions Switzerland as a destination where urban culture, refined lifestyle, and high-adrenaline adventure coexist seamless

Mumbai: Rishabh Nahar and Ankur Kaushik, two key figures behind the rise of India’s modern live comedy touring ecosystem, have launched Beacon Live, a live entertainment touring company aimed at shaping the next phase of global and domestic live experiences.Drawing on their leadership experience at Only Much Louder (OML), where they helped scale artist touring, international expansion and marquee live milestones, the founders are now focused on building artist-first infrastructure, structured

Mumbai: Strengthening its commitment to building a future-forward content ecosystem rooted in culture, creativity and scale, ‘Z’ has announced the launch of the Zee Short Film Contest — a pan-India, omnichannel initiative aimed at identifying, nurturing and celebrating emerging filmmaking talent across the country.The contest brings together some of the most distinctive cinematic voices from across regions on a unified national platform. Designed as a multilingual and inclusive gateway, th

Mumbai: McCain Foods India has announced strong traction for its latest brand campaign, #PartyShuruWithMcCain, which has garnered over 12.1 million views, reached 7.9+ million users, and generated 4M+ engagements across Instagram and Facebook. The campaign marks a strategic push by the brand to expand beyond everyday snacking and deepen its presence in the growing in-home celebration and sharing occasions category.Built on the insight that most house parties begin with polite small talk and awkw

Mumbai: InstaMoney, a digital lending platform and part of Vartis Platforms Group, has unveiled its latest brand campaign titled ‘InstaMoney – Apka Superdost’. The high-energy digital film blends humour and relatability to spotlight how instant credit can help users navigate sudden financial emergencies. The campaign features actor Kashish Rizwan in the lead role.At the centre of the film is a young professional portrayed by Rizwan, known for her appearances in Jalsa and Rocky Aur Rani Kii

Hyderabad: Mindspace EcoRun 2.0 returned to Hyderabad with strong participation, as over 4,200 runners gathered at Mindspace Madhapur on Sunday for the second edition of the sustainability-led marathon. Organised by Mindspace REIT in association with Radio Mirchi, the event combined fitness with environmental consciousness.The marathon featured 5 KM, 10 KM, and 21 KM categories, drawing a diverse mix of seasoned runners, first-time participants, families, and corporate teams. The turnout reflect

Mumbai: Linear television (LTV) continues to deliver high-value audiences and strong brand credibility for advertisers during marquee cricket tournaments, according to a new Cricket Audience Insights study released by JioStar and conducted by Kantar.The research profiles the affluence signals and consumer behaviour of LTV cricket viewers, positioning them as a premium, high-spending segment with deep trust in televised advertising—an important finding for brands planning media investments arou

Mumbai: Acclaimed advertising professional Chirag Sangai has announced the launch of “a Simple agency”, an integrated advertising and marketing firm designed to simplify creativity and brand communication through impact-driven, objective-oriented ideas. The agency launches under Loggerheads Group as part of a broader integrated communications vision.Positioned as a response to fragmented attention spans and content overload, a Simple agency aims to cut through noise with culturally resonant

Chennai: Redis, a fastest real-time data platform, has announced the appointment of Abhoy Kumar Sarkar as Country Manager & Managing Director for India. In his new role, Abhoy will spearhead the company’s growth strategy in one of its most strategic markets, overseeing go-to-market execution, customer expansion, and partner development across the region.Abhoy joins Redis at a pivotal time as demand for real-time data infrastructure surges across India, fuelled by mobile-first applications, clo

Mumbai: Creativefuel has been recognised as a Great Place To Work Certified™ organisation, marking a significant milestone as the company scales its independent full-funnel creative network and strengthens its position as a bootstrapped creative and media partner for leading consumer brands.Founded in 2020 as a social media and culture-first agency, Creativefuel has evolved into a profitabl`e, media-led organisation with a workforce of over 350 employees across content, media, community, and m

Mumbai: The Supreme Court on Monday is set to hear appeals by Meta Platforms Inc and its messaging arm WhatsApp against a Competition Commission of India (CCI) order that imposed a ₹213.14-crore penalty over the messaging service’s controversial privacy policy and data-sharing practices.A bench headed by Chief Justice of India Surya Kant, along with Justices Joymalya Bagchi and Vipul M. Pancholi, will take up the matter. The proceedings also include a cross-appeal filed by the competition wa

Mumbai: Jatin Varma, founder of Comic Con India, has announced the launch of The Comic Book Trust of India, a non-profit initiative dedicated to documenting, acknowledging, and elevating the comic book medium in the country. As part of the Trust’s initial corpus, Varma has committed INR 1 crore from his personal earnings to support initiatives aimed at empowering creators, preserving comic culture, and building long-term institutional support for the medium.The announcement marks Varma’s fir

Mumbai: Uber has elevated longtime marketing leader Ally Doub to the role of Asia Pacific Marketing Director, tasking her with overseeing the company’s marketing across mobility, delivery and membership businesses in one of its fastest-growing regions.An Australian executive based in Tokyo, Doub has spent more than five years with Uber, most recently serving as Head of Marketing for Japan and South Korea. Her earlier roles included APAC Head of Brand Strategy for Uber and Uber Eats, followed b

Mumbai: Branding Edge, a capital markets-focused strategic communications consultancy, has been appointed as the official strategic communications and media partner for S45, positioned as India’s first AI-native investment banking platform.Under the mandate, Branding Edge will lead S45’s long-term positioning at the intersection of capital markets, technology, and institutional trust. The engagement comes as S45 rolls out an AI-led operating system aimed at transforming how Indian companies

Mumbai: Microsoft has appointed Asha Sharma as Executive Vice President and Chief Executive Officer of Microsoft Gaming, placing her at the helm of one of the world’s largest interactive entertainment businesses. She will report directly to Microsoft Chairman and CEO Satya Nadella.Sharma joins the role from Instacart, where she served as Chief Operating Officer, and previously held leadership positions at Meta. Her appointment follows a planned leadership transition after longtime gaming chief

Mumbai: Hindustan Unilever Ltd. (HUL) has appointed long-time company executive Pavanjit S Bedi as Chief Marketing Officer – Foods, marking a shift for the marketer from Beauty & Personal Care to the company’s foods portfolio in India.Bedi, who has spent more than two decades with Unilever, most recently served as Global Brand Vice President, a role he held for over four years. In that capacity, he steered the global rebranding and repositioning of Glow & Lovely, one of the company’s large

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