Mumbai: ITV Digital, the digital arm of ITV Network, has recorded exponential growth in 2025, driven by a focused transformation strategy led by Akshansh Yadav, CEO Digital. The network achieved record gains across revenue, traffic, and audience engagement, even as the wider media industry continued to face structural and monetisation challenges.Taking charge during a phase of organisational transition, Yadav implemented a sharp execution-led approach centred on financial discipline, scalable sy
2025 marked a clear inflection point for Indian businesses. Across categories, the narrative shifted from rapid catch-up to confident leadership—where scale, sophistication, and consumer intent converged. Whether it was homes becoming smarter, food becoming more functional, insurance becoming more inclusive, or luxury becoming more experiential, the year reflected a deeper alignment between what Indian consumers want and how companies are choosing to grow. Furniture Moves from Aspiration to Id
Mumbai: As New Year’s Eve traditions continue to be shaped by social media, Instamart, India’s pioneering quick commerce platform, turned a viral internet trend into a real-world cultural moment. Drawing inspiration from the Spanish ritual of eating 12 grapes at midnight to manifest luck and good fortune, Instamart brought the meme-worthy phenomenon to the streets of Mumbai with a playful on-ground activation.The move followed striking consumer behaviour observed on the platform. Last New Ye
Bengaluru: Titan Company Limited has appointed senior IAS officer Sandhya Venugopal Sharma as its new Chairperson and Additional Director, following a nomination by the Tamil Nadu Industrial Development Corporation Limited (TIDCO), a co-promoter of the company.The appointment was cleared by Titan’s Board through a circular resolution passed on December 29, 2025, and will come into effect from January 4, 2026, according to regulatory disclosures filed by the company.Sharma, a 1995-batch IAS off
Mumbai: Kedar Lele, Managing Director of Castrol India, will step down from his role effective December 31, 2025, bringing to a close a 15-month tenure at the company. Lele announced his departure through a post on LinkedIn, reflecting on what he described as a “short in time but deep in impact” stint.In his message, Lele thanked colleagues, partners, and teams for their support, noting that the experience offered “lasting lessons in perseverance and perspective,” despite operating in de
Mumbai: The Tata Mumbai Marathon (TMM), a World Athletics Gold Label Race, set to take place on January 18, 2026, has announced Olympic Champion Andre De Grasse as the International Event Ambassador for its 21st edition. One of the most accomplished sprinters of his generation, De Grasse brings his presence and inspiration to Asia’s most prestigious marathon, reinforcing the event’s global stature.Renowned for his electrifying finishes, composure under pressure, and ability to deliver on the
New Delhi: Canara HSBC Life Insurance Company Limited (“Canara HSBC Life Insurance”) has unveiled a new three-part digital film series to usher in the New Year, focusing on moments of reflection, evolving responsibilities, and the promises people make to themselves and their loved ones as life progresses.Launched during December, the campaign uses slice-of-life storytelling to move beyond conventional New Year resolutions and instead highlight a more thoughtful transition—from individual a
Ahmedabad: As Gujarat prepares to celebrate Uttarayan, AWL Agri Business Limited has launched its ‘Pakko Gujarati’ campaign along with a specially designed Fortune Cottonlite Refined Cottonseed Oil Festive Pack, paying tribute to the state’s rich culinary traditions and festive food culture.The festive pack was unveiled at an on-ground event in Ahmedabad, attended by iconic Gujarati theatre and film personality Siddharth Randeria. As part of the campaign, Fortune has also onboarded popular
Mumbai: Zurich Kotak General Insurance has rolled out an innovative consumer engagement campaign, The Game of Dares, in collaboration with quick-commerce platform Zepto, blending playfulness with a message around preparedness and protection.Designed as an interactive card-based game, The Game of Dares encourages participants to test their balance, patience, courage and wit through a series of fun challenges. Featuring dares, safe cards and special cards, the game introduces unexpected twists and
December 2025 didn’t just mark the end of another calendar year — it cemented itself as a cultural milestone for India’s Gen Z. What was once considered an “expensive, crowded” time to travel has now become the most booked month of the year for young travellers. From backpackers and solo explorers to digital nomads and first-time international trippers, December has emerged as Gen Z’s preferred window to pause, reset, and move.This shift is not accidental. It reflects deeper changes
Mumbai: Tanishq, a jewellery retail brand from the Tata Group, has unveiled its latest television commercial celebrating the enduring value, authenticity and emotional significance of natural diamonds. Conceptualised by Kommune, the film is part of Tanishq’s ongoing narrative around natural diamonds and spotlights the brand’s Soulmate Diamond Pair.Rooted in the real-life relationship of Shabana Azmi and Javed Akhtar, the film marks the legendary couple’s first on-screen collaboration. It p
2025 will be remembered as the year the global advertising agency ecosystem stopped evolving gradually andchanged structurally. Long-standing networks were dismantled, century-old brands disappeared, and holding companies rewired themselves to survive a world driven by scale, AI, and integration rather than legacy.What played out across the year was not tactical restructuring but a fundamental rethink of how agencies are organised, sold, and valued. WPP’s Creative Reckoning: One Network to Rul
If 2025 was the year enterprises woke up to the power of AI, automation, and cloud scale, 2026 will be the year they confront its consequences. Across technology, cybersecurity, AI, and marketing, leaders are converging on a single truth:the future belongs not to those who deploy the most tools, but to those who retain control—over systems, intelligence, data, and outcomes.From global outages to sovereign AI, from agentic systems to generative marketing, the expectations for 2026 reveal a worl
There was a drop of 36% in clothing utilisation during 2000-2015 across the globe. In spite of this, the global apparel production saw a drastic increase and almost doubled during the same period. These statistics indicate that the industry values rapid production and speed over sustainability. In India, a lot of brands are using the sustainability tag as a differentiator in the fast fashion boom. The question raises whether it's just greenwashing or if brands are truly sustainable in the real s
Mumbai: L&T Finance Ltd. (LTF), formerly L&T Finance Holdings Limited, a non-banking financial companies, has announced the launch of ‘Sachet with Sachet’, a new cyber safety initiative aimed at helping users make safer and smarter digital financial decisions as the country enters 2026.Built around Sachet Kumar, LTF’s animated financial awareness mascot, the initiative blends interactive technology with gamified learning to encourage responsible digital behaviour. As part of the programme,
Mumbai: ZEE5 is set to bring audiences a historic cinematic moment with the exclusive streaming of the Jana Nayagan audio launch on Tamil ZEE5 and Zee Tamil from January 4 at 4:30 PM.Directed by H. Vinoth and produced by KVN Productions, Jana Nayagan is a political action thriller headlined by Vijay, alongside Pooja Hegde and Bobby Deol. The ensemble cast also includes Mamitha Baiju, Gautham Vasudev Menon, Prakash Raj, Narain, and Priyamani. The film marks KVN Productions’ first Tamil venture
Mumbai: Too Yumm!, the Indian snacking brand known for bold innovation and off-beat flavour creations, has ushered in the festive season with the launch of its limited-edition K-BOMB Chocolate Noodles, a unique Christmas and New Year offering that blends the warmth of noodles with the indulgence of molten chocolate.Developed especially for the winter festive period, K-BOMB Chocolate Noodles deliver a sweet and steaming twist to the traditionally savoury noodle experience. Designed to be enjoyed
Mumbai: In its year-end note for 2025, Madison HiveMinds argues that the past twelve months compressed nearly a decade of digital evolution into a single year. The message is unambiguous: 2025 was not just another year of change—it was the moment the industry recalibrated, matured, and fundamentally rewired how brands grow.The note traces how marketing moved decisively beyond experimentation with AI to real-world delivery and impact. Brands, it points out, began the year optimising keywords an
Thought Blurb Communications, an independent advertising and design agency based in Mumbai, was founded in 2007 by Vinod and Razia Kunj. The agency provides a comprehensive approach to brand strategy, identity design, packaging, marketing, and advertising, focusing on design and digitalization.As the marketing and advertising landscape continues to evolve at breakneck speed, Thought Blurb Communications reflects on a year of meaningful progress while laying out a clear-eyed vision for the future
Mumbai: Arohan Financial Services Limited, a NBFC–Microfinance Institution (NBFC-MFI), has announced the re-joining of Arvind Murarka as its Chief Information Officer (CIO). In his new role, Murarka will head the organisation’s IT function and lead its technology and digital transformation agenda.Murarka brings over 25 years of leadership experience in enterprise-scale digital transformation, technology modernisation, and enabling business growth across financial services and allied industri
Mumbai: Sony Entertainment Television has unveiled the first promo of the globally celebrated game show Wheel of Fortune, officially signalling the format’s grand arrival in India. Following the earlier announcement of the acquisition, the promo offers audiences a high-energy preview of a show where words, wit and luck come together in a fast-paced entertainment format.Anchored in the line, “Ab matter Karega har ek akshar, jab ghumega jaadu ka chakkar” , the promo captures the core essence
Mumbai: Mondelēz International has elevated Vidya Kailasam Hangal to the position of Director – Category Planning & Activation (Head – Customer Marketing), reinforcing the company’s focus on strengthening category-led growth and customer-centric execution across channels.Hangal confirmed the move in a LinkedIn post, stating that she is “happy to share” that she has begun her new role at the global snacking major.The promotion marks another milestone in Hangal’s long association with
Bengaluru: CoinSwitch, India’s largest crypto trading platform, has unveiled a striking new brand initiative with one of India’s rare 3D anamorphic billboard executions at Nexus Mall, Koramangala, Bengaluru. Timed around the New Year celebrations, the campaign transforms a familiar urban screen into an immersive visual spectacle, blending pop culture with cutting-edge technology.Inspired by Japan’s iconic 3D anamorphic billboards, the CoinSwitch installation delivers a futuristic viewing e
Mumbai: 93.5 RED FM, a private FM radio network with a strong presence across Madhya Pradesh and Rajasthan, has been certified by the American Quality Council (AQC), USA, for excellence in quality, management performance and innovation in the media and entertainment sector.The certification recognises RED FM’s ability to consistently deliver creative, high-impact solutions, particularly in B2C and BTL brand activations, while creating immersive and engaging audience experiences. The network ha
New Delhi: In an industry where year-end communications are often ceremonial, the note from Rahul Joshi, Managing Director of Network18, stands out as something else entirely: a candid diagnosis of where Indian news media stands—and a blueprint for where it must go next.The backdrop, as Joshi makes clear, is unforgiving. “Despite a very tough year for advertising-led media companies… your company has beaten the odds and grown,” he writes, acknowledging the widespread contraction across n
Gurugram: GHD Group, a real estate developer known for its quality residential and commercial projects, particularly in the Goa market, has announced the appointment of Dheeraj Sharma as its Chief Executive Officer (CEO).With over two decades of experience in the real estate and infrastructure sectors, Sharma brings deep expertise in business development, project strategy, operations and market expansion. Prior to joining GHD Group, he held senior leadership roles at organisations including SV H
New Delhi: News India 24X7, a national news channel, has announced the appointment of seasoned media professional Naveen Kumar as its Production Head. With over two decades of experience in the media and entertainment industry, Naveen brings deep expertise across video editing, graphic design, production management, and camera and sound operations.In his new role, Naveen will lead end-to-end production operations at News India 24X7, overseeing workflows to ensure seamless execution and the consi
New Delhi: Black Friday has officially emerged as India’s most powerful shopping moment, overtaking traditional festivals like Diwali to become the highest-order day of the year, according to new insights released by e-commerce enablement platform GoKwik.The company unveiled GoKwik Wrapped 2025, its annual year-end review that blends large-scale consumer data with a personalised, shareable experience for shoppers across its network of direct-to-consumer (D2C) brands. The report captures how In
Mumbai: COLORS emerged as one of Indian television’s most influential entertainment networks in 2025, delivering a year marked by blockbuster formats, high-impact storytelling, and mass audience engagement across reality, fiction, fantasy, and mythology.The channel’s non-fiction slate powered national conversations, led by the homegrown hit Laughter Chefs Unlimited Entertainment, which redefined weekend viewing with its unique blend of comedy and culinary chaos across multiple seasons. The f