Mumbai: Vadilal, one of India’s most beloved ice cream brands, has introduced an AI-powered ‘Dialogue Challenge’ as part of its ongoing ‘Zara Muskuraiye, Vadilal Khaiye’ campaign, conceptualized and executed by 82.5 Communications. The initiative invites consumers to step into the role of dialogue writers, creating personalized ad film videos using AI, making them active participants rather than mere viewers.Highlighting the campaign’s creative approach, Anuraag Khandelwal, CCO, 82.5

Mumbai: Shriram Asset Management Company Ltd. (Shriram AMC), part of the Shriram Group, has announced the appointment of Amit Modani as Senior Fund Manager and Lead – Fixed Income. In this role, Modani will contribute to the company’s investment strategy and AUM with a focus on Fixed Income Markets, helping both institutional and individual investors build resilient debt portfolios.Amit brings over 13 years of experience in fixed income markets, spanning money markets, macro and duration str

Mumbai: Capgemini today announced a leadership transition in India. After completing seven years as CEO of Capgemini in India, Ashwin Yardi will retire from the Group and take on the role of Non-Executive Chairman of the Board of Capgemini in India, effective January 1, 2026. Sanjay Chalke, currently India Chief Operating Officer (COO), will become the CEO of Capgemini in India from the same date, and will also join the Group Executive Committee.As Non-Executive Chairman, Ashwin Yardi will focus

Hampshire: The global subscription economy is projected to hit $1.2 trillion by 2030, growing by 67% from $722 billion in 2025, according to a new study from global tech strategists Juniper Research.The research, published in Subscription Economy Market: 2025-2030, revealed that digital video services will remain the largest subscription category, accounting for over 33% of global spend by 2030. Meanwhile, Mobility-as-a-Service (MaaS) subscriptions, enabling access to multimodal transport servic

Mumbai: Tanishq, India’s most trusted jewellery brand from the House of Tata, has announced one of the country’s largest gold exchange campaigns, championing India’s journey towards self-reliance. Highlighting the paradox that while Indian households hold nearly 25,000 tonnes of gold, almost 99% of the country’s annual gold demand continues to be met through imports, the brand is encouraging families to unlock the value of their existing gold. By transforming locker gold into new jewelle

Mumbai: Meesho concluded its annual Mega Blockbuster Sale 2025 with record-breaking participation from customers, sellers, and creators, reaffirming its role as one of India’s most inclusive festive marketplaces. The event underlined how technology, affordability, and trust are reshaping festive commerce at Bharat scale.The sale attracted ~206 crore customer visits, with shoppers spending over 117 million hours on the platform. Prepaid transactions surged ~57%, highlighting the growing prefere

Mumbai: EO2 EXP, a production house, has announced the launch of Altered, a new creative agency designed for the attention economy, built on the idea of bringing an entertainment mindset to brand storytelling. The agency is already operational, having delivered multiple high-profile campaigns with several more underway.EO2 EXP has been the creative force behind some of India’s biggest cultural moments, from Coke Studio Bharat to Netflix’s Indian Squid Games, and has collaborated with leading

Gurgaon: DangleAds Technologies has announced the appointment of Gaurav Bhattacharya as its new Vice President – Sales & Strategy, underscoring the company’s commitment to innovation and deeper client partnerships in the fast-evolving digital advertising landscape.Gaurav brings with him over 16 years of expertise in media sales, marketing, media planning, buying, and programmatic advertising. Prior to joining DangleAds, he headed the Programmatic business for the West region at Dentsu India,

Noida: Dish TV India has announced a strategic partnership for its newly launched integrated smart TV brand VZY with two of India’s biggest entertainment properties — Bigg Boss Hindi and Bigg Boss Kannada.Positioned as India’s first truly integrated Smart TV, VZY eliminates the need for separate DTH or OTT subscriptions, offering consumers a seamless viewing experience with all content subscriptions included. The brand also offers integrated iSTB models, combining set-top box functionality

Mumbai: DoubleVerify (DV) has raised the alarm over a sharp rise in fraudulent mobile apps, powered increasingly by AI, that are infiltrating both iOS and Android ecosystems. According to findings from the DV Fraud Lab, these low-quality apps exist largely to serve ads or carry out malicious activity — from hijacking devices to generating fake impressions — signaling a new wave of AI-fueled ad fraud.DV revealed that so far in 2025, fraudulent iOS app classifications are nearly three times hi

Pune: Jawa Yezdi Motorcycles has combined its passion for riding with India’s coffee culture, unveiling a premium, limited-edition single-origin Yezdi Coffee in partnership with Levista Coffee at their SLN Coffee estate in Coorg. The launch coincides with the brand’s 2025 Nomads Brewscape, an immersive riding experience named ‘Roots to Routes’, that celebrates the journey from Mysore—the birthplace of Ideal Jawa—to Madikeri, Coorg, home to some of India’s finest coffee varieties.Th

As business leaders, the pursuit of inspiring teams, enhancing engagement, and driving measurable results remains paramount. While optimized processes and innovative technologies form the backbone of operational efficiency, one critical leadership instrument is frequently undervalued: gratitude . Expressing genuine appreciation transcends mere courtesy; it constitutes a strategic imperative capable of elevating leadership efficacy and fostering organizational excellence. Great leaders understand

MUMBAI: Meenu Handa VP, Communications Google has called it quits. She had an almost decade long stint.On Linkedin she wrote, 35 years. 4 incredible companies. A million memories. It was on October 1, 1990, that I first stepped into IPAN with nervous excitement and curiosity. Today, exactly 35 years later, as I change the pace of my life, I look back at these years with deep fulfillment and gratitude. Gratitude for the opportunities that came my way, the companies I worked with, the brilliant te

MUMBAI: September saw two multi-lingual releases from the Telugu market - Pawan Kalyan starrer' They Call Him OG', and 'Teja Sajja' starrer Mirai. While both films relied heavily on their home market (AP-Telangana) for a large share of their box office, they found some traction in other markets too. Ormax Cinematix's FBO (First-Day Box Office forecast) Model managed to forecast the first-day box office of these films with very high accuracy. However 'The Conjuring: Last Rites' benefited from the

New York: Magnite, the largest independent sell-side advertising company, today announced its acquisition of streamr.ai, a platform that provides AI-powered tools to make Connected Television (CTV) advertising more accessible to Small and Medium-sized Businesses (SMBs).The acquisition enables Magnite to offer streamr.ai’s technology to its ecosystem partners with SMB clients, including agencies, retail media networks, publishers running buyer marketplaces, and DSPs. Financial details of the tr

Singapore: S4 Capital’s operating brand, Monks, is expanding its Marketing Mix Modelling (MMM) and measurement capabilities across the Asia-Pacific (APAC) region with the appointment of Brett Camilleri as Vice President, Measurement APAC.Camilleri brings nearly two decades of experience in marketing effectiveness, with a career spanning senior roles across WPP. He began as an econometrician at Mindshare Worldwide in London before taking on leadership positions in Sydney, including Head of Data

Mumbai: JioMart, an e-marketplace, has unveiled its new festive campaign, JioUtsav, anchored in the thought “Kyonki India Chahe Aur” (Because India wants more). The campaign celebrates the power of AND — allowing shoppers to enjoy range, value, and convenience all at once.The campaign is headlined by MS Dhoni and features Sunidhi Chauhan, Shivaji Satam, and Narain Karthikeyan in four witty films that bring JioMart’s promises to life. Each celebrity embodies a key aspect of the e-marketpl

Hyderabad: India’s advertising and media ecosystem has welcomed BeOndHub Studios, a new-age creative powerhouse with a footprint in Hyderabad, Kochi, Chennai, Mumbai, and Bengaluru. Positioned as one of India’s first AI-native creative studios, BeOndHub is designed as a collaborative hub for advertisers, agencies, media planners, and entertainment companies seeking smarter stories at faster speeds—without compromising craft or creative control.[caption id=attachment_2475261 align=alignleft

New Delhi: Publica by IAS, the Connected TV (CTV) ad server for publishers and smart TV manufacturers, today announced the next phase of its multi-year global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics.Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with a seamless, TV-like viewer experience while monetizing video programming across CTV inventory more effectively. Samsung Ads is leveraging Publica’

New Delhi: Adobe has announced the launch of Adobe Premiere on mobile, bringing its industry-leading video editing platform to iPhone. The new app empowers creators to produce professional-quality videos on the go, with fast, intuitive, and powerful tools designed for mobile content creation.Available for free on iPhone, the Adobe Premiere mobile app combines precision editing, studio-quality audio, and AI-powered features into a seamless experience for creators. Users can edit on a multi-track

Mumbai: realme, a smartphone brand has announced its latest crossover innovation: a limited-edition collaboration with Warner Bros. Discovery Global Consumer Products to bring fans a smartphone inspired by the HBO series, 'Game of Thrones'. This partnership marks a milestone in realme’s crossover lineup, blending storytelling with immersive design to inspire a new generation of users. Themed 'Own Your Real Power', the release is being positioned as a celebration of authenticity, bravery, and s

MUMBAI: The Hello Group India has announced the signing of W.i.S.H., India’s first all-girl pop group in over two decades, to an exclusive worldwide management and bookings deal.Comprising Ri, Zo, Sim, and Suchi, W.i.S.H. represents a bold new wave of Indian pop. Created and mentored by composer-producer Mikey McCleary, the group the company explains is unapologetically rebellious, confident, and empowering — channeling girl power through anthemic pop bangers, striking visuals, and boundary-

Kolkata: This Durga Puja, Kolkata’s iconic yellow taxis are donning a lilac makeover, as LOVETC brings a fresh, disruptive twist to out-of-home (OOH) marketing. The initiative, designed as a five-day citywide celebration, transforms festive streets into mobile hubs of glamour and culture, captivating pandal hoppers and beauty enthusiasts alike.Founded by Ananya Birla earlier this year, LOVETC is pioneering a new era of festival marketing by taking brand visibility beyond static hoardings to cr

As India enters the 2025 festive season, over 90% of consumers are expected to shop, with 77% planning higher spends than last year. The season is defined not just by sales, but by how shoppers discover, engage with, and choose brands. Digital-first strategies now dominate festive campaigns, with Mobile and Connected TV leading engagement, and influencer commerce and social storytelling accounting for nearly 35% of ad spends. Brands are addressing diverse shopper archetypes—from essentials-onl

Mumbai: YesMadam, one of India’s leading at-home salon and wellness platforms, has launched a fresh, clever campaign featuring television icon Ekta Kapoor to promote its popular Korean beauty service range. The campaign, already going viral across social media, showcases Kapoor in a rare, playful avatar that departs from her traditional on-screen persona.The campaign film opens with Kapoor in a humorous interaction with YesMadam Co-Founder Akanksha Vishnoi, who pitches a concept for a Korean b

Jaipur: Thrillophilia, India’s leading AI-powered platform for personalised multi-day tours and curated travel experiences, has announced its partnership with strategic communications agency The Media Manifest as its official Public Relations partner.The collaboration is set to focus on enhancing Thrillophilia’s brand visibility and driving narratives around the evolution of Indian travel—from transactional bookings to immersive and meaningful experiences.Founded in 2011 by Chitra Gurnani