New Delhi: India’s pay Direct-to-Home (DTH) television sector continued its downward trajectory in the quarter ending December 31, 2025, according to the latest edition of the Indian Telecom Services Performance Indicator Report released by the Telecom Regulatory Authority of India (TRAI).During the October–December 2025 quarter, the country had four pay DTH service providers, with the total active subscriber base declining to 50.99 million, down from 52.78 million recorded in the September

New Delhi: The Delhi High Court has ruled in favour of Hindustan Unilever Limited (formerly Hindustan Lever Limited) and a subsidiary of Procter & Gamble in a trademark infringement case involving the manufacture and sale of counterfeit fast-moving consumer goods (FMCG). The court awarded damages of ₹2.5 lakh against individuals found to be involved in the illegal operation.According to a report by LiveLaw, the judgment was delivered on February 28, 2026 by Justice Tejas Karia.In its ruling, t

AdSocial.ai is an AI-agent driven Visual Personalisation OS for D2C brands.This year it successfully completed its product validation phase after working with 40+ consumer brands across F&B, lifestyle and leading marketplace sectors. Brands leveraging AdSocial.ai’s visual personalisation capabilities have reported 40–60% improvement across conversion funnels and revenue growth of up to 1.5–2X in several cases. Medianews4u.com caught up with Man Mohit co-founder, CEO AdSocial.ai Q. Adsocial

Mumbai: Effie Asia Pacific has appointed Cheryl Goh, Group Head of Marketing, Sustainability, Loyalty and Support at Grab, and Dheeraj Sinha, CEO of McCann India, as its first-ever pair of Heads of Jury for the 2026 Awards Competition.The duo will lead the Judging Committee in evaluating and celebrating the most effective marketing work across the Asia Pacific region. The move signals Effie APAC’s continued emphasis on business impact, measurable outcomes and the convergence of creativity, dat

Bengaluru: Rapido has announced the official launch of its standalone food delivery app, Ownly, across Bengaluru, marking its entry into India’s competitive online food delivery market with a zero-commission, price-honest model.Positioned as a transparent alternative in a sector often criticised for inflated menu pricing and layered platform charges, Ownly does not levy commission on restaurants. Instead, it applies a straightforward delivery fee to consumers, designed to reflect the actual co

Bengaluru: iD Fresh Food today announced the elevation of its Co-founders, Jafar TK and Shamshudeen TK, as Members of the Board, marking the next phase of the company’s growth journey. The move reinforces iD’s focus on scaling operations, strengthening governance, and sharpening its long-term strategic direction as it prepares for expansion across markets and categories, along with its journey towards IPO readiness.[caption id=attachment_2454487 align=alignleft width=193] PC Musthafa [/capti

New Delhi: The News18 Rising Bharat Summit 2026 emerged as a powerful platform of ideas, vision and strategic dialogue, bringing together national leadership, global policymakers, industry leaders, defence strategists and thought leaders for two days of high-impact discussions in New Delhi.Anchored on the theme of “Strength Within”, the summit spotlighted India’s expanding global stature, domestic transformation and its roadmap towards inclusive growth and strategic autonomy.Addressing the

Mumbai: Innocean India has announced the launch of a new brand campaign for iconic beverage RoohAfza, reinforcing its positioning as “RoohAfza. A Timeless Classic.” Conceptualised by Innocean India in collaboration with Hamdard Foods India, the campaign celebrates the drink’s enduring presence in Indian households and its deep cultural roots.Built around the insight that young Indians are increasingly seeking emotional anchors in a fast-paced and fragmented world, the campaign positions Ro

Mumbai: Search and AI marketing agency Marketing Signals has strengthened its senior leadership team with the appointment of Joseph Woodcock as Senior Digital PR Manager, underscoring its continued investment in high-performance, data-led earned media.Woodcock joins the agency following an eight-year tenure within global media networks, including Wavemaker and McCann. Over the course of his career, he has managed a diverse portfolio of high-profile clients such as TransPennine Express, MINI, Eur

Mumbai: In a conflict rapidly redrawing regional and global alignments, NDTV spoke with Israel’s Foreign Minister Gideon Saar in an extensive and strategically significant conversation on the coordinated strikes inside Iran and the strategy now steering the war in West Asia.Speaking to NDTV’s Aditya Raj Kaul from Jerusalem amid ongoing hostilities, Saar addressed the elimination of Iran’s Supreme Leader Ayatollah Ali Khamenei, the targeting of senior Islamic Revolutionary Guard Corps comma

Mumbai: In a conflict rapidly redrawing regional and global alignments, NDTV spoke with Israel’s Foreign Minister Gideon Saar in an extensive and strategically significant conversation on the coordinated strikes inside Iran and the strategy now steering the war in West Asia.Speaking to NDTV’s Aditya Raj Kaul from Jerusalem amid ongoing hostilities, Saar addressed the elimination of Iran’s Supreme Leader Ayatollah Ali Khamenei, the targeting of senior Islamic Revolutionary Guard Corps comma

Mumbai: Warner Bros. Discovery brings the spirit of Holi alive this March with a high-energy, laughter-filled programming slate across Cartoon Network, POGO and Discovery Kids. With colourful stunts, superhero showdowns, comedy blocks and everyday favourites, the network promises a month of masti, mischief and memorable moments for kids and families. Superhero Masti and Movie Specials on Cartoon Network Cartoon Network turns up the festive fun with the Teen Titans Go Holi Day stunt, airingMonday

Mumbai: S8UL Esports, one of India’s leading forces in gaming and creator-led entertainment globally, has onboarded three prominent content creators — Dattrax Gaming (Harvest Dewangan), Willy Gaming (Nishaant Williams), and Bixi OP (Abhijeet Singh). The move further strengthens S8UL’s position as one of the country’s most influential gaming and digital entertainment organisations.With this expansion, S8UL continues to build a diverse creator ecosystem spanning high-energy PC gameplay, co

New Delhi: Singer and entrepreneur Karan Aujla, along with VRB Consumer Products Ltd, has launched Zyro India, a zero sugar, zero calorie beverage brand, alongside a new digital video campaign titled ‘Nothing Unnecessary’.The campaign film marks a deeply personal narrative turn for Aujla, bringing the brand’s core philosophy to life through an introspective lens rooted in culture, authenticity and conscious living. Zyro is positioned as a beverage built on simplicity and clarity, aligning

Bengaluru: Loca Loka, the premium 100% agave tequila brand co-founded by Rana Daggubati, Anirudh Ravichander and Sree Harsha Vadlamudi, has officially entered Bengaluru, marking a key milestone in its India expansion strategy. Following launches in Delhi and Mumbai, the globally award-winning brand is introducing its Blanco and Reposado expressions to one of India’s most culturally vibrant and commercially mature markets.The Bengaluru expansion reflects Loca Loka’s calibrated, market-first a

Ahmedabad: 18 years of trust. 18 years of truth. 18 years of transformative dialogue. For nearly two decades, TV9 Gujarati has upheld its moral responsibility as Gujarat’s leading news channel, not just reporting events, but shaping the conscience of society. Time and again, the channel has created powerful platforms that reflect society’s voice, address its concerns, and steer dialogue toward clarity, accountability, and a progressive path forward.Continuing that legacy, TV9 Gujarati marked

Mumbai: The finals of DP World PGTI’s 72 The League powered by IndusInd Bank – India’s first team-based professional golf league – will be telecast live on Eurosport in India.After five league matches played across Classic Golf & Country Club and Jaypee Greens, the final of the inaugural 72 The League will be played at Qutab Golf Course on Friday, March 6. Action will be broadcast live on Eurosport India from 10 am.Eurosport will also telecast highlight packages of the league on 14, 15 M

Mumbai: This Holi, as colours dissolve boundaries and emotions rise to the surface, Hindi ZEE5 is unveiling the haunting first look of its upcoming thriller-drama, Dalimb — a film that promises to blur the lines between memory and truth, love and loss, reality and illusion. The film marks the maiden collaboration between Hindi ZEE5 and Ellipsis Entertainment, a renowned production house synonymous with acclaimed, unconventional and high-concept movie content, toplined by bold powerhouse actors

Mumbai: U.S. Polo Assn. from the house of Arvind Fashions has unveiled its Spring 2026 Womenswear Collection, fronted by actor and youth icon Palak Tiwari. The new campaign captures the essence of sunlit escapes, coastal charm and effortless summer dressing.Set against a sun-drenched beach backdrop, the campaign film showcases Palak Tiwari enjoying carefree summer moments with her friends. Dressed in key pieces from the Spring 2026 line-up, she is seen sporting vibrant polo shirts, relaxed tees

New Delhi: Libas, India’s leading ultra-fast fashion brand, has unveiled its latest campaign, ‘Dear Summer: A Curation of Memories’, alongside the launch of a new collection inspired by iconic music eras and the whimsical charm of childhood summers.Positioned as a celebration of nostalgia—not as a relic of the past, but as an emotion that continues to shape self-expression—the campaign seeks to connect with millennials and Gen Z consumers. By blending cultural memory with contemporary

Bengaluru: As India gears up for another high-octane cricket season, InMobi and AppsFlyer have released the second edition of their ‘Decoding Indian Cricket Fans’ report, revealing how cricket has evolved into a multi-screen, AI-influenced and commerce-led phenomenon.Based on a survey conducted among Android and iOS users in January 2026, the findings indicate a significant shift in consumer behaviour — from passive match viewing to AI-powered discovery and active shopping. Rise of AI-Led

New Delhi: Marking one year since its establishment, the Indian Influencer Governance Council (IIGC) has introduced the Indian Influencer Contract Standard (IICS), India’s first standardised contract framework for influencer-brand collaborations. Developed and issued by IIGC along with legal knowledge partners Trilegal, the IICS aims to institutionalise brand-creator partnerships and address inconsistencies in how influencer engagements are executed across India’s rapidly expanding creator e

Mumbai: In a significant development for India’s sports business ecosystem, Legends League Cricket (LLC) has been acquired by Blue God Entertainment for ₹49 crore, marking what the stakeholders describe as the first instance of a cricket league being housed under a listed Indian entity.The transaction is being positioned as a structural shift in how sports intellectual properties are owned and monetised in India — bringing together professional league management, entertainment monetisation

Mumbai: In a strategic push into the fast-growing premium beauty space, Dabur India has signed a definitive agreement to acquire a minority stake in RAS Beauty, marking the first investment from its newly launched Dabur Ventures platform. The company plans to invest approximately ₹60 crore in the Raipur-based luxury skincare brand.Launched in October 2025, Dabur Ventures aims to back high-potential, digital-first consumer brands that align with Dabur’s long-term growth strategy. RAS Beauty f

Mumbai: India’s pay-TV pricing landscape is heading for a coordinated reset in 2026, with Sony Pictures Networks India (SPNI) and Zee Entertainment Enterprises (ZEEL) unveiling revised Reference Interconnect Offers (RIOs) shortly after JioStar recalibrated its own tariffs.The revisions indicate a broader industry move to retain ₹19 as the strategic mass-market price point while pushing premium regional and HD feeds into higher bands. For distributors and consumers alike, the cumulative impac

Manauti Walecha is the Founder of Communication Casa and a seasoned communications professional with nearly two decades of experience in public relations, brand building and strategic communications. A graduate of Ram Lal Anand College, University of Delhi, with a Bachelor’s degree in Insurance, she chose to pursue her passion for communications over a campus placement opportunity and later completed her post-graduation in PR and Advertising from YWCA, Delhi, along with earning a Licentiate fr

Mumbai: Gunjan Srivastava, former CEO of BSH India and BSH UK & Ireland, has joined MIRC Electronics Ltd., the 45-year-old Indian consumer electronics company and owner of the iconic Onida brand, as its Chief Executive Officer and Managing Director. He has been tasked with steering a strategic turnaround for the company and reviving the legacy brand’s position in the Indian market.Srivastava spent nearly 12 years at BSH Home Appliances, where he began as CEO of BSH India before taking on the r

Mumbai: Criteo, the global platform connecting the commerce ecosystem, has announced that it is the first advertising technology partner integrating with OpenAI’s advertising pilot in ChatGPT Free and Go versions in the United States.The collaboration is aimed at enabling brands to tap into Criteo’s digital advertising capabilities within emerging AI-driven conversational environments, as OpenAI explores advertising formats across its Free and Go tiers of ChatGPT in the U.S.[caption id=attac

Chennai: Advertising Club Madras has announced the opening of submissions for the 44th edition of MADDYS 2026 from 2nd March 2026, with the final entry deadline set for 20th April 2026. Early bird submissions close on 18th March 2026.Entries are accepted at https://maddys2026.adclubmadras.com.To qualify for this year’s MADDYS, work must have been first released between 1st April 2025 and 31st March 2026.Like last year, MADDYS will reward work across six groups – Creative MADDYS, Design & Pri

In today’s intensely competitive market, brands are increasingly investing resources into storytelling, media presence, digital engagement, and customer acquisition funnels. However, the key to brand success rarely takes place near the billboard, or in a social media post. It happens in the “last mile” - the final leg of the customer journey, where a transaction is made, a product is delivered, or a service is activated. This is where the brand promise goes from story to reality. And in a

Boing proudly calls itself a small-sized big agency. Small in the sense that it is a boutique setup, with a close-knit team of passionate professionals who believe in delivering big results. Big, because its people have worked on some of India’s most iconic brands, bringing with them a wealth of experience from top agencies.The mission? To channel that expertise into nurturing challenger brands—those with big ideas and bold ambitions, but in need of a little extra push. Boing added that it b

Mumbai: Balkrishna Industries Limited (BKT), an Indian multinational tyre manufacturing company based in Mumbai, India, has appointed Infectious Advertising as its integrated creative and digital agency for India. The mandate (both mainline as well as digital) to Infectious spans BKT’s tyre business in India, covering both its established Off-Highway Tyres (OHT) portfolio as well as its newly launched On-Highway tyre range.BKT already enjoys formidable global equity in the OHT segment of agric

Mumbai: Sony Pictures Networks India (SPNI) has announced a landmark association with the European Union for the finale week of MasterChef India, marking a first-of-its-kind collaboration in Indian television.The partnership represents a significant milestone for the culinary reality format, reinforcing its positioning as a premium and credible platform capable of engaging globally reputed institutions. By integrating the European Union into the MasterChef India ecosystem, SPNI aims to move beyo

New Delhi: Medusa Beverages has unveiled its Holi campaign, ‘Mehsoos Kar, Har Rang’, shifting the narrative from how the festival looks to how it feels. The homegrown beer brand is repositioning the celebration as an emotional experience, built on the idea that colours are merely pigments until they are truly experienced.Conceptualised around the insight that it is the emotions behind the colours that make Holi unforgettable, the campaign associates each hue with a distinct human feeling. Re

Mumbai: Tata AIA Life Insurance has rolled out a nationwide anniversary campaign marking 25 years of operations, turning city nostalgia into a powerful narrative around protection and trust. Titled around the evolution of India’s urban landscape—from “parks” to “IT parks”—the campaign underscores the brand’s enduring promise to safeguard families amid changing times.Over the last two-and-a-half decades, India’s cities have witnessed sweeping transformations in infrastructure, l

Gurgaon: Nester, a design-first, tech-enabled homeware brand, has announced the onboarding of Kunwarjeet Grover as Co-Founder and Chief Business Officer (CBO). The appointment marks a significant step in Nester’s growth journey as it strengthens its leadership team to accelerate scale and market expansion.Grover brings over a decade of experience in building and scaling digital-first consumer brands. He has previously been part of the growth journeys at Honasa Consumer Limited and Wellbeing Nu

New Delhi: Shalimar Paints, a legacy brand with over 120 years in the Indian paint industry, has unveiled an AI-powered campaign to promote its flagship protection solutions — Hero Weather Guard 12 and Zero Damp Advance. The initiative underscores the brand’s commitment to durability, weather resistance and long-term performance through technology-led storytelling and immersive consumer narratives.Through the campaign, Shalimar Paints reiterates its assurance to homeowners across the country

Bengaluru: Dairy Day Ice Creams has unveiled its 2026 summer campaign, further strengthening its long-standing brand philosophy centred around “Goodness.” Building on years of storytelling rooted in everyday warmth and human connection, the brand’s latest initiative celebrates one of the simplest yet most powerful expressions — a heartfelt “thank you.”At the heart of the campaign is a new television commercial set inside a Dairy Day ice cream store. Narrated through the innocent and

Mumbai: Republic Media Network announced the acquisition of an equity stake in the parent company of ImagiNxt, underscoring its commitment to support emerging institutions that are driving innovation and policy dialogue in key sectors across India. The minority equity participation forms part of a broader media partnership between the two organisations in relation to ImagiNxt 2026.As part of this strategic investment and partnership, Republic will use its expansive television, digital, Brand Stu

Bengaluru: The Indian Institute of Creative Technologies (IICT), Mumbai, has formalised a landmark nationwide collaboration at GAFX 2026 by signing a multi-association Memorandum of Understanding (MoU) aimed at accelerating India’s Animation, Visual Effects, Gaming, Comics and Extended Reality (AVGC-XR) ecosystem.Hosted by Association of Bangalore Animation Industry (ABAI), GAFX 2026 served as the platform for the strategic initiative. ABAI initiated the movement by signing the MoU with IICT i

Mumbai: The Derma Co., the active ingredient-led skincare brand from Honasa Consumer Limited, has onboarded tennis icon Sania Mirza as the Brand Ambassador for its Suncare category. Marking the beginning of this association, the company has launched a new high-energy campaign film for its flagship product, the 1% Hyaluronic Sunscreen Aqua Gel, built around the theme of attack and defense.Drawing from Mirza’s years of competing under intense sun exposure on international tennis courts, the part

Chennai: The inaugural edition of ‘Super Chennai Arattai’ brought together music lovers and cultural enthusiasts for an intimate interaction with legendary Carnatic vocalist Aruna Sairam. The Padma Shri awardee, widely regarded as a global ambassador of Chennai’s classical music heritage, engaged in a candid conversation that blended music, memories and reflections on the city’s evolving cultural landscape.Launched as a new initiative by Super Chennai, ‘Super Chennai Arattai’ aims to

Mumbai: ACT Fibernet (Atria Convergence Technologies Ltd), one of India’s leading wired internet service providers, has elevated Aditya Singh from Senior Vice President to Chief Customer Experience Officer, effective January 1, 2026. In his new role, he will join the company’s Executive Committee (Excom) and lead its end-to-end customer experience transformation agenda.Aditya previously served as Senior Vice President – Customer Experience and Loyalty at the group level. As Chief Customer

New Delhi: NODWIN Gaming, in partnership with Riot Games, has announced the broadcast kickoff of VALORANT Challengers South Asia (VCSA) 2026, marking the start of another high-stakes competitive season in the region. With registrations for Split 1 entering the final stretch, eligible teams across South Asia have until March 4, 2026 to sign up for the official Tier-2 pathway to the VCT Last Chance Qualifier (LCQ).The official broadcast of VCSA 2026 will stream live on NODWIN Gaming and Valorant E

Kolkata: Inspired by the words of Gopal Krishna Gokhale, ‘What Bengal Thinks Today, India Thinks Tomorrow’, the conclave draws from Bengal’s historic legacy pioneering in business, trade, transport and culture, when Kolkata served as the capital of British India. With this thought, TV9 Bangla creates a dynamic platform to understand the pulse of Bengal's upcoming elections. This mega thought leadership forum will ignite debates, drive political discussions, engaging visionary minds, influe

Bengaluru: The Flipkart Group today announced the appointment of Somnath Das as Vice President, Supply Chain, and Digbijay Mishra as Vice President, Corporate Communications. The appointments reinforce Flipkart’s senior leadership across critical operational and strategic functions as the company scales nationally and sharpens institutional capabilities for its next phase of growth.Somnath Das will lead supply chain operations for the Large business, with a focus on strengthening network effic

Chennai: Culver Max Entertainment (formerly Sony Pictures Networks India) has confirmed plans to launch five new channels across Kannada, Tamil and Telugu markets as part of its latest Reference Interconnect Offer (RIO), signalling the broadcaster’s next strategic phase in the southern television ecosystem, according to media reports.The line-up will be led by SONY Sports Ten 4 Kannada, slated to go on air from April 1, 2026, expanding the network’s regional sports footprint in Karnataka.In

Mumbai: Vanita Keswani, Chief Executive Officer of Madison Media Sigma, has stepped down from her role, bringing to a close a career spanning over three decades with Madison World.Keswani shared the update in a LinkedIn note, reflecting on her long association with the agency and the professional relationships forged along the way. She described her years at Madison as deeply formative, crediting the organisation’s culture and leadership for shaping both her career and personal growth. “Time

Mumbai: India’s competitive gaming ecosystem marked a significant milestone with the announcement of the Indian Super Gaming League (ISGL), the country’s first franchise-based national esports competition. The league, organised by LetsGameNow (LGN), is set to stage its inaugural season later this year.Structured around permanent team ownership and a season-led competitive format, ISGL introduces a formal league architecture to Indian esports, moving the ecosystem beyond standalone tournament

Mumbai: Indian e-commerce and quick-commerce platforms are losing an estimated ₹5,000 crore ($550–$600 million) annually due to poor product data quality, according to a first-of-its-kind industry study unveiled by GS1 India.Titled “Uncovering the Hidden Cost of Poor Product Data in Indian E-Commerce,” the report was launched at the GS1 India Forum 2026 in Mumbai. Developed in collaboration with Kanvic Consulting, the study presents one of the most comprehensive economic assessments of p

Mumbai: Wizcraft International Entertainment has announced the launch of Talent For All (TFA), a new global business division focused on talent sourcing, booking and strategic collaborations across entertainment, culture, sports and live experiences worldwide.The division officially went live on the company’s website on Monday, 2nd March 2026, marking a significant milestone in Wizcraft’s ongoing expansion and evolution as a global experiential marketing and entertainment powerhouse.Built on

Mumbai: Infinix has announced K-pop girl group ITZY’s member YUNA as its first-ever Global Brand Ambassador, marking a significant milestone in the brand’s global journey. The announcement coincides with the worldwide debut of the NOTE 60 SERIES, Infinix’s annual flagship launch, signalling a strategic push into a new era of innovation, style and premium positioning.The partnership reflects Infinix’s “Joy Tech, Beyond Limits” philosophy, reinforcing its commitment to empowering a new

Mumbai: The Advertising Club (TAC), India’s premier body for advertising, marketing and media, has announced the introduction of new categories for Creative Abby 2026, further strengthening the awards’ commitment to global relevance and creative excellence. The updated Entry Form, reflecting all category refinements, is now live on The Ad Club website. The awards continue their partnership with The One Club for Creativity and The One Show.The last date for submission is April 06, 2026. Work

Mumbai: Deoleo, the world’s number one olive oil company, has appointed Vishal Sarin as General Manager, India, reinforcing its commitment to accelerating category development and strengthening its presence in one of its priority global markets.India represents a significant long-term opportunity for Deoleo, anchored by Figaro, its flagship brand in the country. Over the decades, Figaro has played a defining role in building the olive oil category in India and remains central to the company’

Bengaluru: Amazon India has announced a major revision in its seller fee structure, expanding zero referral fees coverage more than tenfold — from 1.2 crore products in 2025 to over 12.5 crore products in 2026. The zero referral fee now applies to products priced under ₹1,000 across 1,800+ categories, including t-shirts, shoes, earphones, bed sheets, sarees, electric kettles, coffee tables, chairs, pet accessories, fashion jewellery and toys, among others.In addition, the company has reduced

Mumbai: As India debated its Budget, tracked shifting global trade equations, rallied behind its T-20 World Cup campaign, and watched political narratives intensify across states, audiences turned decisively to NDTV’s digital platforms - strengthening YouTube leadership for both NDTV India and NDTV 24x7.According to data released by DataBeings, NDTV India recorded 2,455 million views on YouTube, while NDTV 24x7 garnered 119 million views, marking a defining phase of digital engagement for the

Mumbai: SBI General Insurance, one of India’s leading general insurance companies, has announced acclaimed actor Pankaj Tripathi as its Brand Ambassador and unveiled an integrated brand campaign, ‘Chuniye Bharosa, Apno Sa’. The association brings together a personality known for credibility and authenticity with a brand rooted in trust and transparency, reinforcing its core promise of protection that feels personal and reassuring.As part of the campaign, the company has launched a new heal

Mumbai: Kenvue in India has strengthened its leadership team with the appointment of Shivajyoti Dash as Head of Customer Development for its India business. He will join the India Leadership Team and lead the company’s efforts to scale growth across the country’s evolving retail landscape.Kenvue, known for its portfolio of iconic brands including Neutrogena, Johnson’s Baby, Aveeno and Stayfree, continues to sharpen its market execution as it expands its presence across India.In his new rol

Mumbai: Sports Tak, India’s leading digital cricket platform, delivered a commanding performance post the India vs West Indies quarter final, emerging as the clear leader in live concurrent viewership among major cricket platforms.From 10:50 PM onwards, Sports Tak recorded over 51,000 concurrent viewers, significantly ahead of competitors. In comparison, ESPNCricinfo registered 6,900 concurrent viewers, while Cricbuzz recorded 2,900 during the same period, giving Sports Tak nearly 7X higher li

Mumbai: As audience behaviour in India’s fast-evolving OTT ecosystem continues to mature, ChanaJor OTT is evaluating a calibrated entry into English-language programming as part of its long-term content roadmap.[caption id=attachment_2493733 align=alignleft width=133] Pratap Jain [/caption] Pratap Jain, Founder and CEO of ChanaJor OTT, indicated that the platform is studying the segment carefully, with a focus on alignment rather than expansion for scale. “At ChanaJor OTT, our focus has alwa

New Delhi: Motorola Mobility India has announced the appointment of Ipshita Chowdhury as Marketing Head, India, as part of a broader leadership transition aimed at strengthening both domestic growth and regional alignment across Asia Pacific.Ipshita succeeds Gagandeep Bedi, who has been elevated to the role of Asia Pacific Marketing Strategy and Operations Lead. Both Ipshita Chowdhury and Gagandeep Bedi will report to Shivam Ranjan, Head of Marketing, Motorola Asia Pacific.The announcement comes

Indriya, the jewellery retail brand from the Aditya Birla Group, is recalibrating its media strategy as it rapidly expands its store footprint across India. While digital currently accounts for 55–60% of total media spends—largely led by Connected TV (CTV)—the brand expects to progressively increase investments in linear television as physical presence deepens across markets. Speaking at a media roundtable, Shantiswarup Panda, Head of Marketing & Visual Merchandising at Indriya , said the

Swati Nathani has been serving as Co-founder and Chief Business Officer at Team Pumpkin.With close to 20 years of experience across digital marketing, branding, analytics, operations, and entrepreneurship, she has co-built Team Pumpkin into one of India’s leading integrated marketing agencies, partnering with brands such as Swiggy, Tata Steel, Mamaearth, ITC Foods, and Prega News.With close to 20 years of industry experience across digital marketing, branding, retail marketing, analytics, oper

The attention economy has brands scrambling to grab eyeballs. You have mere seconds to stand out to be unforgettable. The real edge lies in grabbing attention immediately in a way that the memory process of your audience begins and lasts. But even a flash of attention won’t build loyalty on its own. Winning brands invest equally in long-term recall by embedding their message deeply into the mind.Cluttered feeds and endless ads mean brands must capture interest in an instant. Sensory novelty an

Mumbai: The London International Awards (LIA) has officially opened entries for its 2026 awards season, offering a 35% entry discount and unveiling six new categories aimed at broadening the scope of global creative recognition.Positioned as a show “created for creatives,” LIA continues to be ranked among the world’s leading award programs, featuring in major global creative rankings such as the WARC Creative 100, The Drum World Creative Rankings, ADC Germany, Indikat and Campaign Brief Ra

Mumbai: RPSG Media has appointed Sahil Shetty as its Chief Executive Officer. He is set to join the organisation on 9 March 2026, following his exit from Network18 Studio, where he served as Chief Revenue Officer (CRO) – Business News Cluster.In his new role, Shetty will lead RPSG Media’s strategic, operational and growth agenda across its publishing and media assets, which include the Indian editions of Fortune and The Hollywood Reporter.At Network18, Shetty led revenue strategy for the bus

Mumbai: RPSG Media has appointed Sahil Shetty as its Chief Executive Officer. He is set to join the organisation on 9 March 2026, following his exit from Network18 Studio, where he served as Chief Revenue Officer (CRO) – Business News Cluster.In his new role, Shetty will lead RPSG Media’s strategic, operational and growth agenda across its publishing and media assets, which include the Indian editions of Fortune and The Hollywood Reporter.At Network18, Shetty led revenue strategy for the bus

Mumbai: MY FM, the flagship radio brand of the Dainik Bhaskar Group, has set a new benchmark in the Indian radio industry by becoming the fastest private FM network to operationalise stations from the latest Phase III – Batch III auctions.With the launch of seven new stations, MY FM has expanded its footprint to 37 stations across India, reinforcing its position as one of the country’s fastest-growing private radio networks.Among all private FM players that secured licences in the latest auc

Mumbai: Dainik Bhaskar Group has been conferred with the prestigious Golden Peacock Award for Corporate Social Responsibility (CSR), recognising the organisation’s sustained commitment to responsible growth and meaningful community impact across India.The award was presented at Hotel Taj Lands End, Mumbai, in the presence of leading industry representatives and distinguished guests from across the country.The recognition highlights the Group’s continued efforts across environmental sustainab

Mumbai: Manyavar Mohey, wedding fashion brand, has onboarded Rashmika Mandanna and Vijay Deverakonda as its brand ambassadors for its new campaign, ‘Made For Each Other.’ This isn’t just an ad; it’s a high-energy, fashion-infused musical, giving ‘Virosh’ fans what they’ve been waiting for — a never-before-seen glimpse into the hilariously relatable banter and undeniable chemistry of the duo, leading to their ultimate ‘Made for Each Other’ moment.What begins as a stylish, sync

Mumbai: Lenexis Foodworks-owned Desi Chinese QSR chain Chinese Wok has consolidated its creative, social, and media mandate with Havas Creative India and Arena Media (Havas Media Network India), as the brand accelerates national scale-up plans and transitions toward a platform-led marketing model.The move comes at a time when Chinese Wok has crossed 260 outlets and is targeting 500 stores across Tier 1, 2 and 3 markets. The company said a unified, integrated approach across brand, digital, and i

Prachar Communications is an advertising and media agencies with a legacy of over 30 years in shaping brand journeys across sectors. Founded by pioneers in the Indian media industry, the agency brings together strategic thinking, creative excellence, and integrated execution under one roof. Its in-house capabilities span digital media strategy, an award-winning creative team, post-production and dubbing studios, OOH solutions, and a proprietary data and insights cell enabling it to deliver end-t