Mumbai: In a significant strategic shift, ZEE Entertainment Enterprises Ltd. (Z) has unveiled its new corporate identity, positioning itself as a Content and Technology Powerhouse . The transformation marks a milestone in the company’s three-decade journey and underscores its commitment to shaping the future of entertainment by integrating cutting-edge technology with rich storytelling. The announcement was made by CEO Punit Goenka during the ZEE Cine Awards 2025, where the company revealed a

Mumbai: The Indian auto industry ramped up its advertising spend significantly in 2024, according to the latest TAM AdEx Cross Media Advertising Recap – Auto Sector report. With consistent growth across TV, print, radio, and digital platforms, the sector reaffirmed its aggressive push for consumer attention in a recovering and competitive market.Cross-Media Growth Driven by Two-Wheelers and CarsThe report highlights that ad volumes across media channels surged past pre-pandemic benchmarks. Two

Mumbai: Madhavan Sekar has been elevated to the role of Head of Marketing - Amazon Pay at Amazon, marking a significant milestone in his career with the tech and ecommerce giant. He previously served as Category Leader – UPI at Amazon Pay, where he played a key role in scaling the digital payments ecosystem.Sharing the update on his LinkedIn profile, Madhavan stated, Still Day 1. I’m humbled to share that I’m starting a new position as Head of Marketing - Amazon Pay at Amazon! Looking forw

The constantly changing marketing strategies to keep brands relevant indicate that companies need robust tactics and unique ideas for sustained visibility and brand recall values. Rapid urbanisation, growing disposable income, and rising customer expectations contribute to how people buy, experience and recall brand products. While the goal for companies is to build long-lasting impressions and embed their products as the go-to brand for consumers, they initially relied on discounts, print adver

New Delhi: Lava International Limited, a homegrown smartphone brand, has launched a groundbreaking new initiative—Demo@Home—aimed at revolutionizing the smartphone buying experience. Designed with a customer-first approach, this service enables consumers to experience Lava’s latest flagship smartphones in the comfort of their homes, before making a purchase decision.Currently live across Delhi, Mumbai, and Bengaluru, Demo@Home allows prospective buyers to request a free, no-obligation prod

Mumbai: Crompton Greaves Consumer Electricals Ltd., has launched a new campaign titled ‘ Sculpted, Not Made ’, setting a bold new direction in product design and innovation. The campaign marks the debut of the brand’s latest Fluido fan range—a stunning reimagination of ceiling fans as sculptural, fluid design elements that blend artistry with performance.In a world where homes have become expressions of personal identity, Crompton addresses a common yet overlooked design gap: the ceiling

AI is no longer just a buzzword, it’s rewriting the way we tell stories, connect with audiences, and shape brand perception. But as one recent viral example shows, it’s not all smooth sailing. You might have seen the speculative Adidas ad created by filmmaker Blair Vermette. It featured people dancing in floralprint Adidas gear and looked every bit like a high-end campaign. Except there was one twist, the collection didn’t exist. The entire thing was AI-generated. People loved it so much t

Mumbai: Avaada Group has launched a compelling new campaign titled #MissionImPossible, challenging the conventional perception of climate change as a distant or abstract problem. Instead, the campaign drives home a stark truth — the climate crisis is no longer just a threat to the planet; it is an urgent, personal crisis that is already impacting our homes, health, and food.At the heart of the campaign lies Avaada’s powerful call to action, “ We are no longer harming the planet in isolatio

Mumbai: Raj Cooling Systems Pvt. Ltd. has formally obtained a Guinness World Record for producing the world's largest air cooler. With a height of 16 feet, air cooler ROXXCOOL is a marvel of engineering that combines size, energy efficiency, and cutting-edge technology and addresses immense industrial cooling requirements. This engineering feat further highlights the strength and vision of India's manufacturing sector and contributes heavily to the government's 'Make in India' program.Equipped w

Mumbai: Citykart, a value fashion retailer, has unveiled its latest campaign titled “ Band Baja Budget ”. The campaign aims to ease the financial pressure on middle-income families during wedding preparations, blending festive spirit with practical affordability.To bring the essence of Indian weddings into everyday spaces, Citykart has executed a unique on-ground activation — converting bus shelters into eye-catching wedding mandaps. These immersive installations have become instant conver

New York: Three agencies in APAC have received prestigious Best of Discipline wins at The One Show 2025.Dentsu Tokyo, working with Shoei Tokyo and Soda! Communications Tokyo, won Best of Design for “ Move Forward ” on behalf of The Hokkoku Shimbun/Kanazawa High School Sumo Tournament. The work also won a Gold Pencil and a Merit.Best of IP & Product Design honors went to Ogilvy Singapore for “ Transition Body Lotion ” on behalf of Vaseline. The work received four Gold Pencils this year, a

Mumbai: HDB Financial Services (HDBFS) has been honored with the prestigious “Marketing Campaign of the Year 2025” title at The Great Indian BFSI Awards, for its impactful and emotionally resonant campaign launched in association with the Pro Kabaddi League (PKL).Chosen by a distinguished jury comprising leaders from across the BFSI sector, the award recognizes HDBFS’s campaign as a benchmark in marketing excellence for the year.Inspired by the spirit of ‘ Jeet Pakki’ , the campaign st

Mumbai: VIDA, Powered by Hero, has launched a new television and digital campaign titled ‘Charging Simple Hai’, aimed at highlighting the convenience of its removable battery technology. Timed with the high viewership of the Indian Premier League (IPL), the campaign reinforces VIDA’s message: “ Impossible nahi, simple hai. ”The campaign communicates VIDA’s central idea that “ Every plug point is a VIDA charging point ”. Designed to democratise EV adoption across Indian households

Mumbai: Karishma Kakar has been elevated as Associate Director at ZEE5. She previously served as Senior Manager – Marketing and has been part of the ZEE5 team since 2022.Sharing the news of her promotion on LinkedIn, Karishma wrote, I’m happy to share that I have been promoted to Associate Director at ZEE5! With over 12 years of experience in digital and print media, Karishma has carved a strong niche in end-to-end campaign strategy, regional content marketing, stakeholder management, and au

Mumbai: Amit Patel has been promoted to Head - Consumer Marketing Excellence - Rx at Cipla India. Patel was previously serving as Director & Senior Marketing Head – Consumer Marketing – Respiratory at the pharmaceutical major.In a LinkedIn post announcing his new role, Amit Patel expressed his enthusiasm and gratitude for the journey so far and the opportunities ahead, Excited to share that I’ve taken on a new role as Head – Consumer Marketing Excellence, Cipla India Rx. It’s been a me

Mumbai: McCann Worldgroup India has secured a total of seven accolades at the prestigious One Show Awards 2025, including one Silver, one Bronze, and five Merit Awards, further solidifying its reputation as one of the country’s most purpose-driven creative agencies.The standout campaign, “Fit My Feet” for Buckaroo Footwear, clinched a Silver in the IP & Product Design category and a Bronze in Health & Wellness, alongside four Merit Awards across multiple categories. The campaign addressed

Gurugram: Delhivery Limited, a fully integrated logistics provider, has announced the appointment of Suraj Saharan, Co-founder and currently the Chief People Officer, as a Whole-time Director on its Board, with immediate effect.A founding member of Delhivery, Saharan has played multiple pivotal roles within the company since its inception. He initially led operations and was instrumental in Delhivery’s strategic entry into the full truckload logistics segment. In his current role as Chief Peop

Mumbai: Ather Energy Limited has launched its latest campaign titled ‘All India Topper’, celebrating the remarkable success of its family electric scooter, Rizta, across the country’s leading auto and design award platforms. Since its launch in July 2024, Rizta has emerged as the most awarded electric scooter of the year, securing 13 major awards, including accolades for design, technology, and overall performance.The campaign draws inspiration from the academic world, portraying Rizta as

New Delhi: According to data released by the Broadcast Audience Research Council (BARC), News18 India has emerged as the number one Hindi news channel with an exceptional spike in its viewership during the India-Pakistan conflict last week.News18 India captured 39,341 AMA000’s, recording a massive 96.5% jump in its viewership during the week. (Source: BARC, Market: HSM, TG: 2+, Period: Wk 18’25 – 7th May to 9th May, Metric: Avg. AMA 000’s) The channel’s Cumulative Reach’00 touched 45

Mumbai: NDTV India announces the debut of Manogya Loiwal, Ramnath Goenka Award-winning journalist, with its latest in-depth news show, X-Ray Report, which premiered on 5th May. Airing at 10:00 PM on weekdays. The show marks a powerful new chapter in NDTV India's prime-time programming—one defined by fearless journalism and an unwavering commitment to the truth.With X-Ray Report, Manogya brings her trademark clarity, credibility, and uncompromising editorial instinct to NDTV India’s newsroom.

Mumbai: Mashrise, the digital marketing solutions provider, has announced its appointment as the official monetization partner for the Digital and Offline Monetization Mandate for RailYatri, a flagship brand of Stelling Technologies Pvt. Ltd., which also operates IntrCity SmartBus, one of India’s most advanced intercity bus networks.Through this partnership, Mashrise will be responsible for building and executing end-to-end monetization strategies across IntrCity/RailYatri’s digital platform

Mumbai: Omnicom Media Group (OMG) has announced the elevation of Aishwarya Lahiri to the role of Business Director – Investment. Prior to this, Lahiri held the position of Associate Business Director at the agency.Lahiri has been associated with Omnicom Media Group for over two years, contributing significantly to the agency’s media investment strategies and client servicing mandates.With a career spanning over a decade in media planning and investment, Lahiri brings a wealth of experience f

Mumbai: In a heart-touching celebration of promises that stand the test of time, Spinny, the full-stack used car platform, has unveiled its latest campaign, “God Promise,” featuring the iconic father-daughter duo Sachin Tendulkar and Sara Tendulkar.In a first-of-its-kind Instagram collaboration, Sara Tendulkar joined her father to reflect on moments that mean the most — trust, long drives, and their deep bond with their adopted indie dogs, Spike and Max. The campaign resonates with warmth,

New Delhi: Lay’s has launched a powerful new initiative — ‘Mitti Ki Chitthi’ — to spotlight the fundamental role of soil health in agriculture. As part of this campaign, Lay’s has rolled out Mitti Jaanch Kendras (soil testing centers) across key potato-growing regions of Uttar Pradesh, Bihar, and West Bengal. The initiative is a heartfelt tribute to Mother Earth and a meaningful step in Lay’s long-term commitment to sustainability and farmer welfare.Through Mitti Jaanch Kendras, La

Mumbai: In a strategic push to enhance urban brand engagement, Greenply Industries Limited has acquired the naming rights for the Lower Oshiwara Metro Station on Mumbai’s Yellow Line 2A. This initiative is undertaken in collaboration with the Maha Mumbai Metro Operation Corporation Ltd. (MMMOCL) and Signpost India Limited.The newly branded metro station—located in the high-traffic Andheri suburb—is a significant step in Greenply’s broader marketing strategy, leveraging transit media to b

Mumbai: R Venkatasubramanian has stepped down from his role as Chief Operating Officer at Havas Play, marking a significant leadership change within the Havas Media Network India. His exit comes less than a year after assuming the role in May 2024, during a time when the agency is undergoing internal restructuring.Venkatasubramanian, widely known as Venkat in the industry, reported directly to Mohit Joshi, CEO of Havas Media Network India, during his tenure as COO.Reacting to the development, Mo

Mumbai: Canon India, in collaboration with Dentsu Creative Webchutney, has unveiled its new campaign titled ‘Go Beyond’ for its printer range, ushering in a fresh and bold narrative that redefines the role of printing in the lives of today’s dynamic and creative generation.The campaign is a call to action for young India to imagine, create, and push boundaries—positioning Canon printers not just as functional devices, but as essential tools of self-expression and innovation. With vibrant

MUMBAI: Telegram, an instant messaging platform with more than one billion monthly active users, has launched its first global contest for content creators. With a prize fund of $50,000, the contest invites participants worldwide to create a compelling and viral video that showcases Telegram’s legacy of innovation in messaging.The contest aims to creatively highlight how Telegram has consistently led the way in messaging innovation, often years ahead of its WhatsApp. These innovations include

Mumbai: Hansa Research has unveiled the first edition of its Health Insurance Customer Experience Score (CuES) 2025 report, offering an in-depth analysis of customer expectations, satisfaction, and brand performance in the health insurance sector. Drawing insights from over 3,800 respondents across 12 major health insurance brands, the report sets a new benchmark for understanding customer engagement in one of India’s most vital and fast-evolving financial sectors.In this debut edition, Bajaj

Mumbai: In a strategic move aligned with Saudi Arabia’s Vision 2030, the Nemetschek Group has officially launched its operations in the Kingdom of Saudi Arabia. The expansion highlights the Group’s commitment to supporting the Kingdom’s rapid development, digitalization, and sustainability goals.The launch brings Nemetschek’s robust portfolio of globally recognized brands – including Allplan, Bluebeam, Graphisoft, Maxon, Solibri, Spacewell, and Vectorworks – closer to one of the fast

Mumbai: OTTplay Premium has announced a strategic partnership with GTPL Hathway Limited (GTPL), India’s largest Multi-System Operator (MSO) and a prominent broadband service provider. This collaboration aims to reshape the country’s digital entertainment ecosystem by offering OTTplay’s expansive OTT content library to GTPL subscribers.As part of the alliance, GTPL will introduce its OTT aggregation service under the brand name “GTPL Genie+”, giving users seamless access to content from

Mumbai: In a significant acknowledgment of its digital innovation, TV9 Digital has been featured in an official Google case study for its successful implementation of Google One-Tap Sign-In, a feature designed to provide users with a seamless and secure login experience.The case study highlights how TV9 Digital leveraged the One-Tap feature to drastically improve sign-up conversion rates, minimize drop-offs, and provide instant, frictionless access to personalized news content. The move is part

Mumbai: The Este Lauder Companies and its iconic brand MAC Cosmetics have announced the appointment of Nicola Formichetti as Global Creative Director, effective May 19, 2025. Widely recognized as a visionary force in the worlds of fashion, music, and culture, Formichetti brings over two decades of creative innovation to lead MAC’s global creative strategy.In his new role, Formichetti will report directly to Ada Moudachirou-Rbois, Senior Vice President and Global General Manager, MAC Cosmetics.

MUMBAI: VDO.AI, a global ad tech company has launched a Remote-Enabled Interactive Connected TV ad format that looks to transform traditional TV advertising into an interactive experience. With this breakthrough, viewers can now engage with ads using their TV remote controls, marking a major leap in how brands connect with audiences in the living room.VDO.AI's Remote-Enabled Interactive CTV Ad Format allows viewers to explore product options, participate in polls, and unlock exclusive offers, al

India’s love affair with coffee is undergoing a profound transformation. Once overshadowed by tea, coffee is now at the heart of a vibrant cultural movement, driven by a new generation of enthusiasts, entrepreneurs, and innovators. The rise of specialty coffee, the home-brewing revolution, and the emergence of a passionate coffee community are reshaping how Indians experience their daily brew. But what truly powers this movement is the interplay of content, community, and culture. Understandin

Mumbai: Parag Milk Foods Ltd has announced the appointment of Subhodeep Roy as its new Chief Business Officer. With a robust track record spanning over 18 years in the FMCG sector, Mr. Roy brings extensive experience from renowned organizations such as Britannia, Cadbury, Godrej Consumer Products, Tata Consumer Products, and most recently, Dabur India Ltd.In his new role at Parag Milk Foods, Mr. Roy will be spearheading revenue strategy and business growth, with a strong focus on execution excel

Mumbai: Mother Dairy has launched a heartfelt, Mumbai-focused iteration of its celebrated ‘ Maa Jaisi ’ campaign. Titled ‘ Aai Jaisi Mumbai’, the campaign is a powerful tribute to the motherly qualities embodied by the city of Mumbai and its resilient, nurturing people.Conceptualized by Ogilvy India, the campaign weaves together slice-of-life stories that celebrate the unsung maternal spirit of everyday Mumbaikars—reflecting the care, selflessness, and strength synonymous with a mother

MUMBAI: boAt, an audio and wearables brand, has announced its integration with TWID, a rewards-based payment network to bring a new payment experience to its customers through the “Pay with Rewards” feature. This strategic collaboration aims to make shopping not only more rewarding, but also more inclusive, by allowing boAt’s vast customer base to redeem their accumulated loyalty points across multiple programmes when purchasing from the official boAt website.With TWID’s technology embed

India shone brightly on the global stage as six agencies were awarded a total of 10 prestigious Pencils — 2 Silver and 8 Bronze — at The One Show 2025 , one of the world’s most respected award programs in advertising and design. The announcement of this year’s Pencil and Merit winners was made ahead of the grand finale of Creative Week 2025 in New York. The highly anticipated One Show 2025 Gala Awards Ceremony , scheduled for tomorrow night, will reveal the Best of Show , Best of Discipl

MUMBAI: The PEDIGREE brand in India has launched a campaign powered by Bollywood actress Kriti Sanon. This latest strategic partnership looks to drive awareness about their PEDIGREE Gravy range amongst pet parents in India.The PEDIGREE brand in India has looked to educate families on balanced pet nutrition. This new campaign, with Kriti Sanon’s champions the benefits of the wet food category. Pet parenting in India is evolving, and as market leaders we are confident about the readiness of pet

MUMBAI: Marico’s Parachute Advansed Baby redefined how brands celebrate moms on Mother’s Day. In a tribute to the countless sleepless nights new mothers endure, the brand presented the #GiftOfSleep by launching a lullaby, crafted from baby sounds to comfort and celebrate moms in their postpartum journey. Rooted in a truth – that while the world showers love on the baby, mothers quietly give up sleep and rest – this campaign flips the narrative in a role reversal and reinforces the brand�

MUMBAI: Multiplex company PVR INOX has launched its first Director’s Cut in Noida at DLF Mall of India, under its luxury arm—The Luxury Collection.This marks the debut of the fifth Director’s Cut in India. Designed to elevate movie-going, Director’s Cut looks to blend entertainment with hospitality.With this launch, PVR INOX strengthens its presence in Noida with 27 screens across two properties and reinforces its footprint in Northern India with 473 screens across 99 properties. With th

Kypsa is a product-led marketing agency that specialises in crafting stories around the science and technology behind FMCG products. Founded by Shuchi Gangwal, Kypsa focusses on innovative activation and storytelling, the agency helps brands connect effectively with consumers by putting Science x Creativity at the forefront.Kypsa delivers end-to-end solutions that highlight the benefits of FMCG products through impactful demonstrations, point-of-sale (POS) activations, and other interactive expe

Mumbai: SPJ Group has announced the appointment of Praveen Raina as the Executive President for its real estate vertical, SPJ True Realtyy. With a distinguished career spanning over 21 years, Raina brings extensive leadership experience from reputed organizations including HDFC, Yes Bank Ltd, AFS, Omaxe Ltd, and Imperia Structures Ltd.In his new role, Raina will lead the strategic development of SPJ True Realtyy and spearhead its efforts to drive operational excellence, enhance customer experien

Bengaluru: Kuku has announced its global expansion, taking its audio and video OTT services to new international markets including the United States, Indonesia, Philippines, and South Korea. With this move, Kuku aims to bring India's vast storytelling heritage to global audiences, in alignment with the Hon’ble Prime Minister’s WAVES 2025 vision to “Create in India, Create for the World.”With over 100,000 hours of audio content and hundreds of microdramas streaming in eight Indian languag

Mumbai: Continuing its legacy as The Happiest Ice Cream in the World, Baskin Robbins India has unveiled an exciting new campaign to mark the launch of its latest offering—authentic Italian Gelato scoops and sundaes. With this addition, the iconic dessert brand is bringing a touch of Italy and a whole lot of love to Indian consumers, strengthening its commitment to innovation and joy-filled indulgence.Having served India for over three decades, Baskin Robbins has become a household name across

Mumbai: In a significant move aimed at revitalizing its brand presence, Kinetic Group, one of India’s most iconic automotive engineering and manufacturing companies, has announced its strategic partnership with Value 360 Communications. The agency has been appointed to lead the Group’s integrated communications programme, effective May 5, 2025.This collaboration comes at a defining moment for Kinetic as it ushers in a new era of innovation, mobility, and brand resurgence. With a storied lega

Mumbai: ArcelorMittal Nippon Steel India (AM/NS India), a joint venture between two of the world’s leading steel manufacturers, has launched a compelling nationwide integrated campaign to promote Optigal, its advanced corrosion-resistant, colour-coated steel product. The campaign, created in partnership with Creativeland Asia, introduces the 'Rustians' — fictional antagonists that represent corrosion — to help explain complex technology through entertainment and storytelling.Optigal, a pro

Chennai: In a move that pushes the boundaries of out-of-home (OOH) innovation, Tribes Communication has partnered with Xiaomi India to unveil a visually arresting 3D billboard campaign in Alandur, Chennai. The initiative spotlights Xiaomi’s latest flagship, the Xiaomi 15 Ultra, and its revolutionary modular photography kit, transforming traditional advertising into a dynamic, immersive experience.Co-engineered with Leica, the Xiaomi 15 Ultra is positioned as one of the most advanced smartphone

Mumbai: In a bid to further redefine children’s edutainment, Sony YAY!, India’s leading kids’ entertainment channel, has announced the launch of the second season of ‘Fevicreate Idea Labs’, in collaboration with Fevicreate—Pidilite’s flagship DIY and creativity platform. The interactive arts-and-science show premieres on May 17th on Sony YAY! and Sony Entertainment Television, combining fun, learning, and brand engagement like never before.Back with renewed energy, Fevicreate Idea

Mumbai: Tata Consultancy Services has been ranked among the Top 50 Most Valuable Global Brands in the Kantar BrandZ Most Valuable Global Brands 2025 Report. With a brand valuation of $57.3 billion, reflecting a robust 28% year-on-year growth, TCS now holds the #45 global rank, underscoring its rapid ascent in brand equity, awareness, and global favorability.This recognition comes during the 20th anniversary edition of the Kantar BrandZ report, celebrated in a special ceremony held in New York. T

Mumbai: Muthoot FinCorp Limited (MFL), the flagship company of the 138-year-old Muthoot Pappachan Group (also known as Muthoot Blue), has launched a vibrant new three-film advertising campaign featuring Bollywood icon Shah Rukh Khan. Reiterating its position as India’s Original Gold Loan Specialist, the campaign highlights the brand’s core proposition—making gold loans accessible, seamless, and stress-free for all.At the center of the campaign lies a simple yet powerful message: Gold loans

Bengaluru: foundit, a talent platform, has announced the appointment of Binita Agarwal as Chief Financial Officer (CFO). In her new role, Binita will lead the Finance & Accounts division across all regions, playing a strategic role in shaping the company’s financial vision and supporting its long-term growth ambitions.A Chartered Accountant with over 15 years of experience, Binita brings deep financial and strategic acumen across sectors such as tech, SaaS, and digital platforms. She has held

Mumbai: Sun TV Network has appointed Aditi Singhal as Regional Head – North, Sun Neo. Aditi brings over 15 years of media and brand partnerships experience to the role and will be responsible for driving strategic growth, alliances, and revenue initiatives in the Northern region.Previously, Aditi served as AVP – Partnerships & Alliances at Havas Play, where she played a pivotal role in shaping brand collaborations and content-led integrations. Her diverse career spans leadership roles at The

Mumbai: Sugar Free has roped in Bollywood actor Janhvi Kapoor as its new brand ambassador in a fresh campaign titled “Fitness Ka Pehla Kadam”, conceptualized by global creative powerhouse VML India.Launched during the IPL season, the campaign aims to reinforce Sugar Free’s positioning as a guilt-free and health-forward alternative in an increasingly health-conscious India. The association marks a significant step for the brand as it continues to expand its appeal among younger audiences an

Singapore: Meta has announced a significant leadership transition in its Asia Pacific operations, marking a new chapter of growth and innovation across the region. Benjamin Joe, a 14-year Meta veteran, will take over as the new Regional Vice President for Asia Pacific starting July 2025. He succeeds Dan Neary, who will be departing the company in the coming months after a successful tenure at the helm of Meta’s APAC business. Joe, who currently leads Meta’s operations in Southeast Asia, brin

Bengaluru: The Ad Club Bangalore successfully concluded its much-anticipated annual 5-A-Side Football Tournament, held from May 10th to 12th at the South United Football Club, RBANMS Ground in Ulsoor. The spirited three-day event brought together leading names from the advertising, media, and digital sectors for a thrilling showcase of talent, teamwork, and sporting excellence.Emerging as the champions of the 2025 edition, Stirred Creative delivered a commanding performance in the finals, defeat

Mumbai: Strengthening its leadership bench to sharpen client focus and drive innovation-led growth, Performics India, a part of Publicis Groupe India, has announced the elevation of Cyrus Shroff and Shweta Shroff as Chief Client Officer and Chief Product Officer respectively. Both leaders will operate from the agency’s Mumbai office and continue to report to Gautam Surath, Chief Operating Officer, Performics India. These appointments are aligned with the agency’s strategic focus on deepening

Mumbai: Punt Partners, the integrated marketing transformation company focused on martech, AI, and creative technology, has announced the appointment of Harsh Shah as the Managing Director of Punt Creative, its rapidly growing creative services division.Shah brings with him nearly two decades of experience in brand strategy, integrated marketing, and creative storytelling. Known for his award-winning leadership, Harsh has held senior roles at prominent agencies including VML (Wunderman Thompson)

Bangalore: Bangalore-based AI startup RevRag.AI, known for developing intelligent Sales & Onboarding AI Agents for BFSI, Fintech, and Insurtech, has announced the strategic onboarding of J Venkatramu as an Evangelist and Advisor.With over two decades of leadership in digital payments, mobile commerce, and financial inclusion, Venkatramu brings deep domain knowledge and execution experience from his tenures at India Post Payments Bank, Equitas Small Finance Bank, and Axis Bank. At RevRag.AI, he w

Mumbai: Sneaker LAB has announced its entry into the Indian market with cricketing icon AB de Villiers as its brand partner. Known for his legendary IPL career and enduring fanbase across India, de Villiers will headline the brand’s latest campaign, marking a powerful confluence of innovation, sustainability, and sneaker culture.The campaign, which reflects Sneaker LAB’s mission to revolutionize footwear care, debuts at a time when India's sneaker scene is rapidly expanding, and consumers ar

MUMBAI: Sensodyne, an oral care brand from Haleon (formerly GlaxoSmithKline Consumer Healthcare), has unveiled its latest campaign aimed at deepening consumer awareness on tooth sensitivity and promoting timely management of the condition. With a robust lineup of 18 films in nine regional languages, the campaign is designed to engage and resonate with diverse audiences across India.At the heart of the campaign are a series of films featuring real-life consumer stories. Through authentic storytel

Mumbai: R K Swamy has announced the formation of its brand and marketing consulting group, with a full team in place. This new service aims to differentiate itself by combining multiple disciplines under one roof—brand strategy, digital experience, communications, data analytics, and consumer insights. The company already has a proven track record in each of these areas. Speaking to Medianews4u.com , Shekar Swamy, Managing Director and Group CEO, R K SWAMY Ltd., said that this offering is driv

Mumbai: Ormax Media has announced the launch of the Pan India version of its flagship film tracking and forecasting tool, Ormax Cinematix. Designed specifically for theatrical releases across multiple Indian languages, the tool will now offer real-time campaign performance tracking and first-day box office forecasting for major film releases in eight languages — Hindi, Telugu, Tamil, Malayalam, Kannada, Marathi, Punjabi, and Hollywood.The new version is a unified, multi-lingual model that prov

Founded in 1960, Vi-John Group began its journey with a small manufacturing unit focussed on personal care products like Vaseline and perfumed hair oil. Over the decades, it has transformed into a multifaceted company, establishing itself as a leading manufacturer in the personal care, healthcare, and cosmetics industries. Today, Vi-John is a household name, synonymous with quality grooming and skincare solutions, with a strong presence across India and international markets. Marketing Campaigns