New Delhi: The Ministry of Road Transport and Highways (MoRTH), led by Union Minister for Road Transport and Highways Nitin Gadkari, is spearheading Sadak Suraksha Abhiyan (SSA) 2026, a nationwide public awareness campaign aimed at fostering responsible road behaviour across India. Reinforcing the urgent need for collective action, Sadak Suraksha Abhiyan returns with a grand telethon on January 25th in Mumbai, marking the fourth consecutive year of this flagship initiative.According to official

Mumbai: Himalaya Wellness Company has appointed Varman as its Head – Media & Digital Planning and Investment Strategy, strengthening its leadership as it sharpens focus on data-led marketing and performance-driven media investments.In his new role, Varman will oversee the company’s end-to-end media and digital mandate, including media planning, investments, performance marketing and long-term capability building. He will work closely with internal brand and business teams as well as external

Mumbai: This Republic Day, patriotism gets a fun, high-energy twist as anime and toons come together to celebrate the spirit of the nation. Beyond parades and speeches, the day is also about feel-good stories that ignite belief, courage, and inspiration, as seen through the journeys of beloved anime heroes and toons. From ninja training and heroic journeys to laugh-out-loud mischief, fearless fun, and supercharged strength, it’s the perfect excuse to binge patriotism the Sony YAY! way.After al

Bengaluru: Amagi Media Labs Limited, a cloud-native SaaS provider offering end-to-end solutions across live production, content preparation, distribution and monetisation in the global broadcasting and streaming ecosystem, has announced the successful listing of its equity shares on Indian stock exchanges BSE and NSE, becoming the first company of its kind to do so.Amagi operates as the only end-to-end, AI-enabled cloud platform in the video category of the Media and Entertainment (M&E) industry

Mumbai: Arvind Limited, a textile-to-retail conglomerate and a pioneer in denim manufacturing, has appointed Rajarshi Ghosh as Chief Executive Officer of its Denim business.In his new role, Ghosh will lead the company’s denim strategy with a focus on accelerating profitable growth, strengthening customer partnerships, expanding digital adoption across the value chain, and building a performance-driven organisational culture.The appointment aligns with Arvind Limited’s strategic priorities fo

Mumbai: FITT, IIT Delhi hosted the official announcement of the WaveX Accelerator Programme, a flagship startup accelerator initiative under the Ministry of Information & Broadcasting (MIB), Government of India. The announcement was made during a WaveX Startup Mixer organised at FITT, IIT Delhi, alongside partners including T-Hub Hyderabad, IICT Mumbai, FTII Pune, SRFTI Kolkata and multiple Indian Institutes of Mass Communication (IIMCs).The launch underscores WaveX’s focus on accelerating inn

Synopsis: The Auto9 Awards 2025, organised by TV9 Network, brought together a panel of jury that included industry veterans and automotive experts to honour the most outstanding cars, two-wheelers, manufacturers and industry initiatives of the year.Noida, 23rd January 2026: India’s automotive landscape defined by rapid electrification, design-led innovation and growing global ambition found its most discerning spotlight at the Auto9 Awards 2025, presented by TV9 Network. The prestigious awards

Mumbai: JioHotstar is set to premiere Sarvam Maya, a horror-comedy starring Nivin Pauly and Aju Varghese, from January 30. Marking the reunion of the popular actor duo after a brief hiatus, the film is expected to add fresh momentum to the platform’s regional content slate.Written and directed by Akhil Sathyan, Sarvam Maya is produced by Ajayya Kumar and Rajeev Menon under the banner of Firefly Films. Nivin Pauly essays the role of Prabhendu, a guitarist in a music troupe, whose life takes a s

Bengaluru: Peoplecom, a Bengaluru-based integrated brand and creative agency, has bagged the integrated creative mandate for Curated Living Solutions (CLS), one of India’s fastest-growing coliving and student housing platforms. Curated Living Solutions is backed by the DivyaSree Group, a leading name in real estate and infrastructure development in India.Under the mandate, Peoplecom will lead Curated Living Solutions’ overall creative and brand communication efforts, including creative ideat

Mumbai: Sony LIV is streaming the Australian Open 2026, bringing fans live coverage from Melbourne Park and showcasing the season’s first Grand Slam in all its glory.Reinforcing the tournament’s scale and prestige, Sony LIV has partnered with a lineup of leading brands. Tourism Australia joins as the Co-Presenting Sponsor, highlighting Australia as a premier sporting and travel destination. Mastercard comes on board as the Co-Powered by Sponsor, strengthening its connection with premium inte

Mumbai: Jio BlackRock Investment Advisers Private Limited (“JioBlackRock Investment Advisers”), a 50:50 joint venture between Jio Financial Services Limited and BlackRock Inc., has appointed Madhurita Sengupta as Chief Marketing Officer.In her new role, Sengupta will lead the firm’s brand strategy, customer engagement, and digital marketing initiatives, reinforcing JioBlackRock’s focus on investor-centric wealth and advisory solutions in India.Commenting on her appointment, the company h

Mumbai: Red Chief, a homegrown footwear brand, has announced the appointment of Bollywood star Ayushmann Khurrana as its new brand ambassador. The partnership aims to deepen the brand’s connect with aspirational, style-conscious consumers across metros as well as tier 1, 2, and 3 cities.[caption id=attachment_2489139 align=alignright width=200] Manoj Gyanchandani[/caption]Speaking about the association, Manoj Gyanchandani, Managing Director, Leayan Global Pvt. Ltd, said, In Ayushmann Khurrana,

Mumbai: Times Play, the digital OTT platform from Times Network, has strengthened its footprint across India through strategic integrations with leading telecom OTT bundles and content aggregation platforms. The platform is now accessible to millions of digital users across these ecosystems, offering seamless access to its diverse content through a single subscription and interface.Times Play is now live on JioTV+, Airtel Xstream Play, Vi Movies & TV, Tata Play Binge, and OTTplay, marking one of

Mumbai: The European Union’s antitrust regulators are set to review rival bids by Netflix and Paramount Skydance for Warner Bros. Discovery simultaneously, creating an unusual head-to-head competition review, Bloomberg News reported.The high-stakes takeover involves key entertainment assets, including DC Comics, iconic franchises such as Friends and Batman, and the HBO Max streaming service—an acquisition that could significantly reshape Hollywood’s competitive landscape.The parallel scrut

Chennai: The Madras High Court has reserved its orders in a trademark infringement suit filed by Sangeetha Caterers and Consultants LLP, the owners of the popular Chennai-based restaurant chain Sangeetha, against its former franchisees, who now operate several outlets under the brand name Geetham.Justice Senthilkumar Ramamoorthy deferred the verdict after hearing senior counsel A.K. Sriram for the plaintiff and senior counsel P.S. Raman for the defendants. The judge permitted the parties to atte

Mumbai: Global advertising and communications group WPP on Thursday announced the launch of WPP Production, a new global production platform that brings together Hogarth with WPP’s extensive in-house production capabilities spread across its agency network.The move marks a significant strategic shift for WPP as it consolidates all creative and content producers into a single, globally connected organisation, positioning WPP Production as what the company describes as the world’s largest and

New Delhi: Ipsos, a global leader in market research and opinion polling, today presented its new strategic plan, ‘Horizons’, at its Investor Day, aimed at returning the company to a sustained pace of growth and reinforcing its position as the AI-augmented global market research leader.Led by CEO Jean Laurent Poitou and approved by the Board of Directors, the strategy outlines Ipsos’ ambitions for 2026-2030, with organic growth expected to exceed 5% by 2028 and an operating margin projecte

Mumbai: Collective Artists Network has announced that Kshitij Mehta, Partner at the company, will now head its Motion Pictures division along with Ratpack Stories, one of the three content verticals under Collective Studios, the company’s unified content studio.Collective Studios unites CAN’s original storytelling initiatives across platforms and formats, currently encompassing Ratpack Stories, Terribly Tiny Tales, and Historyverse. Ratpack Stories functions as the company’s film-focused p

Mumbai: Concept Communications Ltd. has been appointed as the new mainline creative agency for the Association of Mutual Funds in India (AMFI), following a competitive pitch process.The mandate will focus on delivering a creative refresh of the iconic ‘Mutual Funds Sahi Hai’ campaign, one of India’s most enduring financial awareness platforms, while strengthening AMFI’s mission to expand mutual fund participation and grow the country’s investor base.[caption id=attachment_2489111 align

Mumbai: Asianet is all set to engage audiences with its latest family drama, “Ee Puzhayum Kadannu”, a heartfelt serial that explores resilience, familial bonds, and the strength of women navigating life’s challenges.The series follows the journey of four sisters – Ganga, Kaveri, Yamuna, and Nila – and their mother, who are forced to rebuild their lives after the sudden demise of the family patriarch. Left without a male figure to anchor the household, the women confront emotional strug

Mumbai: India’s television landscape is set for unprecedented growth, with audiences projected to reach 1 billion by 2029, according to the ‘Future of TV in India’ report by the Indian Institute of Management Ahmedabad (IIMA). The study highlights rising disposable incomes, literacy rates, and internet penetration as key drivers shaping consumption across rural and urban regions.The report, authored by Professors Viswanath Pingali (Economics Area) and Ankur Sinha (Operations & Decision Sci

Mumbai: On Republic Day, as the nation reflects on freedom and duty, NDTV’s iconic programme Jai Jawan will bring viewers closer to the men and women who carry that duty every day.NDTV will air a special edition of Jai Jawan featuring actor Bhumi Pednekar, in an episode that will offer a warm and insightful look into the lives of Indian Army soldiers and the world they inhabit in the service of the nation.Shot in and around Shillong, the special follows the actor as she visits the Assam Regime

Mumbai: Bigg Boss Marathi Season 6 has made a high-impact return, delivering a robust opening across television and digital platforms. Airing simultaneously on Colors Marathi and JioHotstar, the latest season has recorded strong viewership and engagement, reinforcing the franchise’s dominance as one of Marathi entertainment’s most powerful non-fiction properties.On Colors Marathi, the Grand Premiere attracted over 5 million viewers in its first week, highlighting the show’s continued mass

Mumbai: Pepe Jeans London has expanded its denim portfolio with the launch of Shiruku, a premium denim line inspired by the refined touch and sensorial elegance of Japanese silk, renowned globally for its exceptional softness and smoothness.Designed for consumers who seek comfort without compromising on style, Shiruku Denim blends innovative textile engineering with sophisticated design. The collection delivers a superior soft feel, enhanced comfort, and a structured silhouette, offering an elev

Mumbai: Standard Chartered has launched the second phase of its global wealth campaign, “Now’s Your Time for Wealth”, strengthening its positioning as a strategic partner for global-minded investors seeking confidence and clarity across markets and economic cycles. In India, the campaign is targeted at the expanding wealth and affluent segment, including ‘Global Indians’ with cross-border financial aspirations.The latest phase brings CIO-powered intelligence to the forefront, offering

Mumbai: IAB Tech Lab, the global digital advertising technical standard-setting body, has announced the release of the Event and Conversion API (ECAPI), a new technical specification aimed at standardising how marketing-related events and measurable outcomes are shared between advertisers, advertising platforms, and partners. The specification has been opened for public comment until Friday, February 20, 2026, inviting industry-wide feedback to support adoption and refinement.Designed to reduce

Mumbai: Drawing on years of shopper research across categories and sectors, Ipsos has released fresh insights into how consumers make purchase decisions and how the role of branding shifts across different buying contexts.The Ipsos Shopper Insights team has synthesised findings from extensive client studies to uncover the underlying logic shaping choice at the point of purchase. Central to this thinking is a Decision Tree, also referred to as the Purchase Decision Hierarchy, which maps the attri

Did you scroll by an article and felt instantly dissatisfied because it seemed like AI-generated content?If yes, then you're not alone. This growing reaction is influencing the future of digital marketing far more than we think.While artificial intelligence is continuing to transform the creation of content, brands are creating content more quickly than ever. Blogs, email, ads, captions, and more- everything is automated. While this has increased effectiveness, it has also resulted in a new issu

Vihaan Kohli is Head of Content at Edit II. It was co-founded by Sanjay Kohli and Binaiferr Kohli. In Indian television for over a decade it has created content that looks to balance mass appeal with longevity. The production house has delivered like 'FIR', 'Bhabiji Ghar Par Hain' and 'Happu Ki Ultan Paltan'.Sanjay Kohli is a producer. Binaiferr Kohli is known for her hands-on creative leadership and ability to deliver character-driven stories at scale. Together, they have built Edit II.As the e

Mumbai: Outreach, Nepal’s creative agency, has been awarded Gold at the ECI Awards 2025 in Guangzhou, China, for its work on “Mero Khukri”, created for Nepal’s iconic legacy brand Khukri Rum. The win marks a significant milestone for the Nepali creative industry, placing Nepal firmly on the global stage for marketing innovation.Built on the belief that relevance matters, “Mero Khukri” reimagines how a legacy brand with deep cultural roots can connect with younger audiences without lo

New Delhi: Moj, a homegrown short video platform from ShareChat, has announced the launch of the Micro Drama Challenge, a first-of-its-kind accelerator programme aimed at strengthening the micro drama ecosystem in India. The initiative comes with an initial ₹20 crore annual budget, focused on scouting, funding, and nurturing upcoming studios in India’s rapidly growing short-form entertainment space.The Micro Drama Challenge is designed to discover and groom the next wave of storytellers crea

Mumbai: ZILO, a fashion-tech platform, has announced a strategic partnership with Anaita Shroff Adajania, one of the country’s most influential fashion voices, who joins the platform as Style Director. In addition, Anaita will become an equity partner, marking a long-term alignment with ZILO’s vision of delivering curated, style-driven fashion experiences to consumers.Having shaped the looks of celebrities and cultural tastemakers, Anaita will now curate exclusive edits, trend-driven collect

Mumbai: Arvind Fashions Limited , part of the Lalbhai Group , has appointed Amitabh Suri as Chief Executive Officer of Flying Machine , in addition to his current role as CEO of U.S. Polo Assn. . The leadership transition follows the exit of Nidhi Raj , who had been heading Flying Machine since November 2021 and stepped down in February 2025. Suri’s expanded responsibility comes at a critical juncture for Flying Machine, India’s first homegrown denim label and a long-standing youth brand. Ov

New Delhi: Bridgers, an integrated communications agency, has been appointed as the Public Relations and Social Media Marketing partner for the Capacity Building Program, an initiative by IIT Mandi Catalyst, one of India’s premier Technology Business Incubators. The selection follows a competitive multi-agency pitch.Under this collaboration, Bridgers will provide end-to-end communication strategies for the program’s selected startups, offering comprehensive Public Relations, Reputation Manag

Chennai: Prasad, a global leader in film preservation and post-production for over seven decades, in collaboration with World Sound & Vision (WSV) Saudi Arabia, has announced the launch of the Prasad WSV Digitisation and Restoration Centre in Riyadh. This landmark facility, the first and largest of its kind in the GCC, aims to transform how cultural and cinematic heritage is preserved across Saudi Arabia and the wider Gulf region.The initiative is the vision of WSV, led by Dr. Cotup Saleh, Direc

Pune: PNG Jewellers has announced Bollywood star Ranbir Kapoor as its new brand ambassador. The association marks a significant milestone in the brand’s journey as it accelerates its national expansion while staying rooted in its values of trust, craftsmanship, and heritage.Founded in 1832 in Maharashtra, PNG Jewellers has steadily evolved into a nationally recognised jewellery brand under the leadership of Dr. Saurabh Gadgil. The partnership with Ranbir Kapoor reflects this evolution—bringi

Mumbai: After entertaining one and all with their thought-provoking and entertaining line-up of shows, this weekend once again, Zee Telugu has planned a fantastic surprise for its viewers. Following the massive success of pan-India hits, Zee Telugu is all set to present the World Television Premiere of the epic mythological action drama - Kantara: A Legend Chapter 1 on Saturday, January 24th at 6 PM. Don't miss this divine spectacle filled with spirituality, intense action, and folklore that wil

Bengaluru: Zee Kannada has consistently captivated audiences with powerful, rooted storytelling across fiction, non-fiction, and blockbuster World Television Premieres. Taking this legacy forward, Zee Kannada is proud to bring the much-anticipated World Television Premiere of Kantara: A Legend – Chapter 1. Prepare to embark on an epic cinematic journey as the film premieres on January 24th at 7 PM, exclusively on Zee Kannada.The historical action drama Kantara: A Legend – Chapter 1 is a preq

Mumbai: BIG FM, a single-brand radio network, has launched The Scroll Report, a new weekly digital series designed to decode what the internet is obsessing over. Hosted by RJ Krutika, the show brings together the most talked-about moments from the online world—ranging from viral reels and trending memes to creator milestones, heated debates, nostalgia waves, celebrity buzz, misinformation, and more.Positioned as a sharp, relatable lens on digital culture, The Scroll Report curates and contextu

New Delhi: FocusOn Interiors Decorators Pvt. Ltd., a player in corporate and industrial space design, has announced the appointment of Azim Khan as its Chief Executive Officer (CEO). The move marks a key milestone as the company accelerates its next phase of growth following its recent merger with Riya Enterprises.Azim Khan has been instrumental in FocusOn Interiors’ evolution into a pan-India workplace and industrial interior solutions provider. With over eight years at the organisation, he b

Mumbai: RSPL Group’s flagship brand, Ghadi Detergent, has unveiled its new campaign film, titled ‘Anokhe Desh ke Anokhe Mael.’ The film depicts the country’s rich culture in food, traditions, and real-life stains, reinforcing its core belief of being a brand truly made in India, for India— ‘Bharat Mein Bana, Bharatiyon Ke Liye Bana.’The film takes viewers on a journey across day to day life in India, with everything reimagined through the world of clothes. Through its depiction of

Mumbai: GIPSI, the HI + AI insights division of Tonic Worldwide, has released inSIGHT 2026, the second edition of its annual consumer trends and cultural intelligence report, spotlighting the quiet yet powerful shifts reshaping Indian consumers. The report uncovers evolving behaviours across wellness, technology, media consumption, parenting and identity, revealing how convenience, emotion and intentional choice are redefining decision-making in 2026.One of the report’s most striking findings

Mumbai: CNBC-TV18, a business news network, continues its 21-year legacy of on-ground coverage from the World Economic Forum (WEF) Annual Meeting at Davos-Klosters, Switzerland. The session was led by Shereen Bhan, Managing Editor, CNBC-TV18, with the network’s Davos 2026 programming spanning over 25 hours of in-depth and exclusive coverage on CNBC-TV18.The coverage spans television and digital platforms, reinforcing CNBC-TV18’s position as the definitive destination for global economic and

Mumbai: Zee Entertainment Enterprises Limited (ZEEL) delivered a resilient performance in the third quarter of FY26, posting a 15% year-on-year increase in operating revenue to Rs 22,801 million, supported by steady subscription growth and disciplined cost management amid a subdued advertising environment.For the quarter ended December 31, 2025, EBITDA stood at Rs 2,405 million, with margins improving to 10.5%, reflecting tighter cost controls even as the company continued to invest in content a

Mumbai: Sportz Interactive has unveiled a new corporate identity as SI, marking a significant milestone in its evolution after more than two decades at the forefront of India’s and the global sports digital ecosystem. The streamlined brand reflects the company’s transition from a digital solutions provider to a global, enterprise-grade fan engagement partner in an industry increasingly defined by the convergence of content, data, and high-performance technology.Over the past 24 years, SI has

Mumbai: The Public Relations Consultants Association of India (PRCAI) announces the 2026 edition of the Accreditation in Public Relations (AIPR), its flagship and national certification for high-potential communications professionals designed to benchmark excellence and strengthen the quality of talent across India’s communications industry.As the Indian PR industry expands from 14,800 professionals in 2024 to nearly 22,700 by end of FY 2030, strengthening talent capability has become central

New Delhi: Ritz Media World (RMW) has been awarded the creative and integrated marketing mandate for Forbes Fab-Luxe Residences, a premium branded luxury residential project in Greater Noida West, further strengthening the agency’s position as a specialist in branded and luxury real estate communications.The mandate covers brand strategy, creative development, digital and performance marketing, launch communications, and sales-led brand assets, with RMW responsible for building a distinctive m

Mumbai: Equirus, an Indian financial services group, has appointed Chitra Shringare as Chief Executive Officer of its Custody Business, as the firm sharpens its focus on strengthening end-to-end institutional capabilities. In her new role, Shringare will lead the custody business, a critical pillar supporting Equirus’ expansion across the financial ecosystem.The custody business, which involves the safekeeping and servicing of financial assets including securities and cash, is central to build

Mumbai: Against the backdrop of a rapidly shifting global technology order, NDTV hosted a high-level technology dialogue on the sidelines of the World Economic Forum Annual Meeting, bringing together IBM Chairman and Chief Executive Officer Arvind Krishna and Union Minister for Electronics & IT, Information & Broadcasting, and Railways, Ashwini Vaishnaw, at the NDTV studios in Davos.Curated as part of NDTV Ignite at Davos, the conversation reflected on India’s long-term strategy in artificial

Mumbai: Global sportswear major PUMA has entered into a multi-year global partnership with McLaren Racing, marking a significant expansion of its motorsports portfolio and underlining the growing convergence of sport, fashion and fan culture.Under the alliance, PUMA will become the official supplier of performance-driven team kits across McLaren Racing’s diverse competitive platforms. The partnership spans the McLaren Mastercard Formula 1 Team, Arrow McLaren IndyCar Team, McLaren’s entries i

Mumbai: Olectra Greentech Limited has announced the appointment of Anand Kumar as Head of Brand & Marketing, strengthening its leadership team as the company accelerates its growth in India’s rapidly evolving electric mobility ecosystem.A seasoned brand and marketing leader with over 14 years of experience, Anand brings deep expertise across brand strategy, integrated marketing communications, digital marketing, and corporate communications. In his new role, he will be responsible for shaping

Gurugram, India: Havas CX India, the specialised customer experience vertical of Havas India, has announced the appointment of Amandeep Singh Kochar as Executive Vice President – Experience Strategy & Martech Head. In his new role, Amandeep will be based in Gurugram and report to Manas Lahiri, Chief Growth Officer, Havas India, who also oversees Havas CX India operations.Amandeep will work closely with leadership teams across the Havas India network to position Havas CX India as the central po

New Delhi: KRBL Limited has appointed Manish Maheshwari as General Manager – Sales Excellence, strengthening its India leadership team as the company sharpens its focus on sales transformation and market execution.In his new role, Maheshwari will lead initiatives aimed at enhancing sales capability and driving performance consistency across markets. His responsibilities include strengthening distributor and frontline productivity, refining sales and trade marketing processes, and enabling shar

New Delhi: KRBL Limited has appointed Manish Maheshwari as General Manager – Sales Excellence, strengthening its India leadership team as the company sharpens its focus on sales transformation and market execution.In his new role, Maheshwari will lead initiatives aimed at enhancing sales capability and driving performance consistency across markets. His responsibilities include strengthening distributor and frontline productivity, refining sales and trade marketing processes, and enabling shar

Mumbai: Nielsen’s Gracenote, the company powering consumer entertainment search and discovery experiences, has announced the appointment of adtech veteran Bill Condon as its first Head of Advertising Sales. The strategic hire marks a key milestone in Gracenote’s expanding focus on connected TV (CTV) advertising and monetisation.In his new role, Condon will be responsible for driving revenue growth across Gracenote’s rapidly scaling advertising business, with a particular emphasis on accele

Mumbai: Nielsen’s Gracenote, the company powering consumer entertainment search and discovery experiences, has announced the appointment of adtech veteran Bill Condon as its first Head of Advertising Sales. The strategic hire marks a key milestone in Gracenote’s expanding focus on connected TV (CTV) advertising and monetisation.In his new role, Condon will be responsible for driving revenue growth across Gracenote’s rapidly scaling advertising business, with a particular emphasis on accele

Mumbai: Tata Play Binge has expanded its content ecosystem with the launch of Shots, a first-of-its-kind destination aggregating mobile-only, vertical micro-dramas designed for quick, immersive viewing. Available at no additional cost to all active Tata Play Binge subscribers, Shots is an ad-supported content category curated for short, on-the-go entertainment.Built for life’s in-between moments—such as commutes, queues, and short breaks—Shots features 1–2 minute episodes optimized for v

Mumbai: Blueink Content and Communications and Avignyata Inc. have announced a strategic collaboration to launch a dedicated Generative Engine Optimisation (GEO) service, aimed at helping brands stay visible, credible, and accurately represented as AI-powered search and answer platforms reshape digital discovery.With generative AI systems such as ChatGPT, Google AI Overviews, Perplexity, Claude, and other large language models increasingly influencing how users find and consume information, trad

Mumbai: Warner Bros. Discovery ushers in the new year with new programming slate across Cartoon Network, POGO and Discovery Kids, anchored by a Republic Day celebration for kids and families. Throughout January, young viewers can enjoy a mix of action, comedy and homegrown heroes, with special movie screenings, themed marathons and daily favourites that look to reflect courage, unity and fun. High-Flying Adventures and Republic Day Celebrations on POGO POGO kicks off the Republic Day weekend wit

New Delhi: Industry bodies Indian Broadcasting & Digital Foundation (IBDF) and Indian Digital Media Industry Foundation (IDMIF) have called on the Centre to use Union Budget 2026–27 to recalibrate the tax framework for India’s media and entertainment sector, warning that a high GST incidence, working-capital lock-ups and prolonged litigation are constraining investment and growth.In submissions to the Ministry of Finance on direct taxes and GST, the associations pressed for a predictable, gr

Mumbai: Wondrlab, India’s platform-first marketing network, has announced the appointment of Shidush Contractor as Chief Operating Officer – Influencer Marketing. In his new role, Contractor will lead OPA and Opportune in totality, overseeing strategy, operations, and growth across Wondrlab’s influencer and creator ecosystem. He will report to Vandana Verma, Co-founder and Managing Partner, Wondrlab Network.The appointment comes as Wondrlab formally takes its ‘Power of Total Influence’

Mumbai: At-home beauty and wellness platform Yes Madam has unveiled a new digital campaign featuring television icon Shweta Tiwari, continuing its run of high-impact celebrity collaborations. The campaign follows the brand’s recent associations with Ekta Kapoor, Sakshi Tanwar, Anita Hassanandani and others.Tapping into pop-culture nostalgia, the campaign recreates the iconic washroom scene from Zindagi Na Milegi Dobara, reimagined with a contemporary beauty-led narrative. The film features Shw

Chennai: Gen Z skincare brand NXTFACE has rolled out its latest campaign featuring Indian cricketer Jemimah Rodrigues, timed with the ongoing Women’s T20 League. The campaign marks a significant scale-up moment for the young brand as it sharpens its focus on visibility through a screen-first, digital-led media strategy.As a Co-Presenter on Jio Hotstar, NXTFACE has anchored the campaign on OTT, supported by sustained visibility across YouTube and social platforms. The move reflects the brand’

Mumbai: NARS Cosmetics has announced Kaia Gerber as its newest Global Brand Ambassador, marking a new chapter for the iconic beauty brand. A celebrated figure in fashion and culture, Gerber has been a longtime collaborator of NARS Founder and Creative Director Franois Nars. Her appointment reflects the brand’s continued focus on blending modern beauty with timeless elegance.Gerber will make her official brand debut in the new Afterglow Lip Balm campaign, set to launch in January 2026. The camp

Mumbai: Deepinder Goyal has resigned as Director, Managing Director and Chief Executive Officer of Eternal Ltd, the parent company of Zomato, marking a significant leadership transition at one of India’s most influential consumer internet groups. The change will take effect after business hours on February 1, 2026 , subject to shareholder approval. Goyal will move into the role of Vice Chairman and Director on the Board , allowing him to stay closely involved in Eternal’s long-term strategy,

IPLIX Media is a fast-growing, full-stack creator economy company helping Indian creators build scalable personal brands, launch ventures, and partner with top global brands. Its model blends talent management, branded content, and creator-led businesses.It has a portfolio of 300+ top creators including RJ Abhinav, Saloni Gaur, Tech Burner and Dharna Durga. IPLIX is behind high-impact campaigns for brands like Samsung, Audi, OPPO, Uber, Sprite, Thumbs Up, Cabdury, Oziva, Nothing, TechBurner,Tani

Mumbai: Brands are sharpening their marketing strategies as the global sporting calendar marks two major World Cups this year. While the FIFA World Cup is slated for July, closer home the T20 World Cup happening in February, is already triggering heightened activity among advertisers eager to tap into the high-engagement environment that cricket delivers in India. Across sectors, brands are beginning to roll out teasers, athlete-led content and digital-first storytelling to build anticipation we

Mumbai: Sony Pictures Networks India (SPNI) has announced an exclusive partnership with the DP World Tour, acquiring television and digital rights for three seasons, covering 2026 to 2028. The agreement will deliver live coverage of elite professional golf tournaments across India, Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, and Sri Lanka.The 2026 DP World Tour calendar features tournaments in over 20 countries, including five prestigious Rolex Series events. The season kicks off with the

Mumbai: Skechers, The Comfort Technology Company, has announced the continuation of its partnership with the Mumbai Indians for a third consecutive season, as the defending champions begin their 2026 campaign in the India Women’s T20 League.Following a title-winning season in 2025, the Mumbai Indians Women’s team returns to the field with a legacy of excellence, resilience, and a winning mindset—values that align closely with Skechers’ performance-first philosophy. As the Official Kit Pa

Mumbai: Pantomath Capital Advisors, one of India’s leading mid-market investment banking firms and part of the Pantomath Group, today announced the appointment of Mitul Shah as Managing Director – Coverage and ECM Sales, Investment Banking . The appointment further reinforces Pantomath’s senior leadership and institutional capabilities as it continues to scale its investment banking platform.In his new role, Mitul will focus on strengthening institutional investor coverage, enhancing equit

Mumbai: India’s rapidly evolving digital payments ecosystem, led by the widespread adoption of UPI, is reshaping how subscription-based platforms scale across the country. For ChanaJor OTT, a platform focused on mid-length and short-form Indian-language content, UPI AutoPay has emerged as a key enabler in expanding subscriptions, particularly across smaller towns and semi-urban markets.As millions of users increasingly prefer UPI for everyday digital transactions, ChanaJor OTT has leveraged UP

Mumbai: Audio series platform Pocket FM has announced the appointment of Vasu Sharma, former scientist at Meta’s Facebook AI Research (FAIR), as its Head of AI, reinforcing the company’s ambition to build an advanced, AI-led global storytelling ecosystem.In his new role, Vasu will report directly to Prateek Dixit, Co-Founder, Pocket FM, and will lead the company’s AI research and applied innovation initiatives across narrative generation, production intelligence, and large-scale localisati

Mumbai: Tata Communications, a global digital ecosystem enabler, has announced the appointment of Ganesh Lakshminarayanan as Managing Director and Chief Executive Officer–Designate of Tata Communications Limited.Ganesh brings with him over three decades of international management experience, having worked across multinational corporations, B2B start-ups, and large Indian enterprises. Most recently, he served as Managing Director and Group Vice President for ServiceNow India and SAARC, where h

Mumbai: The FIA Extreme H World Cup, the world’s first hydrogen-powered motorsport championship, has announced the extension of its broadcast partnership with Sony Pictures Networks India (SPNI) through the end of the 2028 season. The multi-year renewal ensures that audiences across India will continue to enjoy live race coverage, highlights, and exclusive digital content from […] The post Extreme H and Sony Pictures Networks India extend broadcast partnership through 2028 appeared first on

Mumbai:Sunaina Uppalhas been promoted asIndia Director – Brand, Marketing & Communications at EY. She previously served as Associate Director and has been associated with EY since 2006, contributing extensively to the firm’s marketing and communications initiatives.Sharing the news on her LinkedIn, Sunaina Uppal said, “I am happy to share that I’m starting a new position as India Director – Brand, Marketing & Communications at EY!” Sunaina brings with her extensive experience in stra

New Delhi: Aviva India, one of India’s leading private life insurance companies, has announced the appointment of Rajesh Shankar Dhane as its Chief Legal and Compliance Officer.Rajesh brings over two decades of experience across the insurance and financial services sector, with deep expertise in legal strategy, regulatory affairs, compliance, litigation management, and corporate governance. Over the course of his career, he has held senior leadership roles at leading insurance organisations in

India Today–Business Today (IT-BT), two flagship brands of the India Today Group at the World Economic Forum Annual Meeting 2026 in Davos, reinforcing India’s voice and visibility on the global stage. With their strong on-ground footprint, India Today TV and the Business Today Multiverse will bring out a comprehensive coverage from Davos, featuring exclusive interviews, authoritative analysis and agenda-setting conversations. The coverage will be anchored by veteran journalists Rajdeep Sarde

New Delhi: Guardian India Operations Private Limited (“Guardian India”), the global capability centre for The Guardian Life Insurance Company of America (“Guardian”), has announced the appointment of Karunakaran (Karun) Azhisur as Country Head – India.In his new role, Azhisur will report to Michael Prestileo, Chief Strategy Officer and Chair of the Guardian India Board. He will also continue in his current position as Chief Information Officer (CIO) for Guardian India, working closely

Mumbai: WPP Media, led by Wavemaker, has executed a first-of-its-kind ‘ fourth wall ’ television integration for Alpenliebe Gold, marking a new approach to brand storytelling on Indian TV. Created as part of Alpenliebe Gold’s new communication platform, ‘Alpenliebe Kholo, Meetha Bol’, the integration aired on Bhabhiji Ghar Par Hain, one of Hindi television’s most popular comedy shows on &TV.Departing from conventional in-show placements, the campaign enables the show’s characters t

Mumbai: Beams Fintech Fund, a growth capital fund focused on backing fintech and financial services founders, has appointed The Media Manifest , a new-age public relations agency, as its strategic communications partner. The collaboration is aimed at amplifying Beams’ brand voice, enhancing its visibility across India’s rapidly evolving fintech landscape, and reinforcing its founder-first investment philosophy.Through the partnership, Beams Fintech Fund will work with The Media Manifest to s

Mumbai: Anamika Mehta, Chief Growth Officer at IPG Mediabrands India, has exited the organisation amid restructuring following Omnicom Group’s acquisition of Interpublic Group (IPG), according to sources familiar with the development. Her departure marks the first senior leadership exit in India from the IPG ecosystem after the landmark global merger.Mehta is understood to have moved on earlier this month, though details regarding her next professional assignment are yet to be confirmed. A hig

Mumbai: Sony Pictures Networks India (SPNI) has elevated Akshay Agrawal to the role of Head – Linear Ad Sales, reinforcing its focus on strengthening linear television revenues at a time when advertisers are navigating an increasingly convergent TV–digital ecosystem. In his expanded mandate, Agrawal will be responsible for driving revenue growth, deepening advertiser partnerships and building insight-led, outcome-driven solutions for brands. He will report to Rajesh Kaul , Chief Revenue Offi

Mumbai: Motorcycling across the Himalayas—particularly routes such as Manali and Leh-Ladakh—has emerged as one of India’s most sought-after adventure experiences. However, the thrill of riding through high-altitude terrain often comes with significant risks, including unpredictable weather, rugged roads and limited access to medical assistance. Addressing a critical gap in on-ground safety preparedness, Hero MotoCorp has launched ‘Prayers for Safety’ , an innovative initiative that tra

Mumbai: Restaurant Brands Asia Ltd. (RBA), the operator of Burger King in India and Burger King and Popeyes in Indonesia, announced that Inspira Global, promoted by Aayush Madhusudan Agrawal, will acquire a controlling stake in the company. The transaction values RBA shares at ₹70 apiece, implying a ~10% premium to the previous closing price.As part of the deal, existing promoter QSR Asia Pte. Ltd., majority-owned by Everstone Capital, will exit fully, in line with its planned investment lifec

Mumbai: Consumer intelligence is undergoing a fundamental shift as traditional research frameworks struggle to keep pace with how decisions are actually being formed today.According to 'TwinSights: The Consumer Intelligence Trends Shaping 2026,” a new report by Consumr.ai, static personas and post-campaign analysis are increasingly explaining outcomes after the fact, while real consumer behaviour has become fragmented, context-driven, and shaped across multiple touchpoints, often before brands

As we move into 2026, marketing leaders around the world are confronting what may be the most defining challenge of the decade. The industry stands at the intersection of two powerful forces. On one side is the growing demand for deep, contextual personalization that feels intuitive, relevant, and timely to consumers. On the other is an equally strong expectation for privacy, transparency, and control, reinforced by regulation and rising consumer awareness. This tension has set the stage for wha

New Delhi: India’s television advertising market witnessed a year-on-year decline of 11% in ad volumes in 2025 , reflecting a phase of recalibration after sustained growth in previous years, according to the TAM AdEx – 2025 Television Advertising Recap . Measured in secondages, television ad volumes softened significantly in the latter half of the year, even as advertisers demonstrated tactical bursts during select periods. While the second quarter of 2025 recorded a 6% growth over Q1 , adve

The Esports World Cup Foundation (EWCF) has announced a record-breaking prize pool of $75 million, along with the complete game lineup and competition schedule for the Esports World Cup 2026 (EWC). Set to return to Riyadh, Saudi Arabia, from July 6 through August 23, 2026, the event will bring together more than 2,000 players and 200 Clubs from over 100 countries, competing across 25 tournaments spanning 24 games over seven weeks.The expanded, life-changing prize pool further cements the Esports

Mumbai: Eros Innovation has announced its strategic entry into the education space with the launch of Eros AIVidya, a next-generation learning platform aimed at re-skilling and empowering the creative arts industry through ethically trained artificial intelligence. Designed as a modern-day Gurukul for the AI era, AIVidya brings together creativity, culture and technology to help learners become AI-augmented filmmakers, actors, writers, musicians and digital creators.The initiative will leverage

Hyderabad: L’Oral has announced the launch of its first global Tech Hub in Hyderabad, India, marking a significant milestone in its AI-powered Beauty Tech ambition. The announcement was made following a high-level meeting at the World Economic Forum (WEF) 2026 between D. Sridhar Babu, Hon’ble Minister for IT, Electronics & Industries, Sanjay Kumar, Special Chief Secretary, Government of Telangana, and Nicolas Hieronimus, CEO of L’Oral.Billed as the first Beauty Tech hub of its kind globall

Dubstep, the fast-fashion consumer tech brand from the Nu Republic universe, recently welcomed Abhay Deol as its brand ambassador. A natural nonconformist with a deep-rooted connection to music and culture, he represents Dubstep’s belief in play, freedom, and self-expression.Inspired by music, movement, and pop culture, Dubstep has rapidly built a strong identity by making technology accessible, expressive, and easy to live with.Rooted in its Made to Play philosophy, Dubstep looks to make tech