Windsor: Konami Digital Entertainment (KONAMI) has announced the successful conclusion of its India campaign for eFootball, which witnessed strong participation and engagement across gaming, sports, and creator communities.The campaign featured prominent personalities including cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, along with footballers Sahal Abdul Samad and Subhasish Bose. The initiative leveraged a mix of social media content, creator coll
Medianews4u.com caught up with Mitesh Patel COO Rose Audio Visuals The conversation revolves around evolving operational strategies in the television and content production ecosystem.A Chartered Accountant by qualification and a media industry leader with over 18 years of experience, Mitesh brings deep expertise across finance, operations, governance, and business strategy within television, OTT, and digital content businesses. At Rose Audio Visuals, he works closely with creative, production, a
India's micro-drama segment has crossed $300 million in revenue within its first year, clocking 100 million monthly active users and over 450 million app downloads. Projections suggest the format could scale to $1.5 billion by 2026 and $4.5 billion by 2030. The headline numbers are hard to ignore. What lies beneath them is harder to read. A New Format or Redirected Attention? At one level, micro-dramas signal the emergence of a genuinely new content consumption format: short-duration, mobile-fir
New Delhi: India’s digital regulatory architecture is set for a significant overhaul, with the government proposing to extend formal oversight to user-generated news and current affairs content shared across social media platforms. The move, part of the draft amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2026, signals a shift towards a more expansive and proactive governance of online content.Issued by the Ministry of Electronics and In
Mumbai: Trosmic Sports, a strategic holding company focused on acquiring, building, and scaling global sporting and cultural assets, has appointed Robin Chacko as Associate Vice President and Global Head of Marketing & Communications.The appointment comes as Trosmic Sports accelerates its global expansion across combat sports, including MMA, wrestling, boxing, and kabaddi, while advancing the development of its flagship $2 billion Flux Halo arena project in the GCC region. The next-generation ve
Delhi: Havas Media Network India has been appointed as the Media Agency on Record (AOR) for Aakash Educational Services Limited (AESL) following a multi-agency pitch. The integrated mandate will be handled by PivotRoots and Arena Media, both part of the Havas Media Network.The mandate will focus on delivering integrated media solutions to strengthen AESL’s market presence and expand its reach among students and parents across India. The strategy will centre on enhancing the brand’s digital f