Mumbai: CoinDCX, a crypto exchange, has launched a new brand initiative titled #TearTheStereotype, aimed at challenging long-standing misconceptions around women and financial decision-making. The campaign addresses the persistent belief that women are disengaged from investing or hesitant to explore emerging asset classes, positioning data and real behaviour as a counter-narrative to these outdated assumptions.According to insights from CoinDCX’s platform, women’s participation in crypto in

Mumbai: Integrated marketing and technology agency Schbang has welcomed 2026 with the launch of an original music video that reflects the agency’s bold, energetic, and unapologetically creative spirit. Conceived as a tribute to its partners and collaborators, the film celebrates a year defined by trust, scale, and shared ambition across mainline, media, performance, AI, and digital ecosystems.The music video captures how a purpose-built ecosystem comes alive when creativity and collaboration i

Mumbai: Bhima Gold, one of South India’s most respected and enduring jewellery houses, has marked a historic milestone of 100 years with the launch of Together Purever, a centenary film that reflects the brand’s enduring philosophy of togetherness, continuity, and shared legacy.Positioned as a cultural tribute rather than a conventional brand film, Together Purever mirrors Bhima Gold’s century-long journey alongside families, traditions, and evolving identities. The film captures how the b

Mumbai: BeyondBound, a direct-to-consumer athleisure brand, has unveiled a new campaign that challenges traditional perceptions of the bridal trousseau, encouraging women to view marriage not as a moment of compromise, but as one of continuity, confidence, and self-expression.Set against the emotional backdrop of a wedding day, the campaign explores the quieter, often unspoken questions many women face as they step into a new chapter of life. BeyondBound positions marriage as an opportunity to r

Mumbai: Birla Opus Prime, the institutional brand of Birla Opus Paints under Aditya Birla Group’s Grasim Industries, has unveiled a new brand campaign that marks an industry-first move in the institutional paints category. With this launch, Birla Opus Prime shifts the narrative beyond product specifications to tell a deeply human, aspiration-led story centred on the idea of visible quality and uncompromising standards.Anchored in the philosophy of ‘Perfection Always’, the campaign reflects

Mumbai: As concerns around food safety, chemical residues and long-term health risks gain momentum, Two Brothers Organic Farms has emerged as a category pioneer with its A2 Cultured Ghee becoming India’s first ghee to receive independent Glyphosate Residue-Free Certification.The certification has been awarded by DetoxProject.org, a globally recognised third-party organisation that verifies the absence of detectable glyphosate residues through rigorous laboratory testing of the final consumable

Mumbai: Malaysia Airlines has launched its global New Year campaign, “Time for New Chapters”, inviting travellers to embrace new beginnings and plan meaningful journeys across 2026. Timed with the start of the year, the campaign encourages early travel planning for leisure, family reunions, milestone moments and business travel.The campaign will be available for booking from January 7 to January 20, 2026, for travel up to November 30, 2026. Travellers can access special all-in return fares s

Mumbai: In a significant development for India’s evolving sports ecosystem, cricket legend Mahendra Singh Dhoni has expanded his involvement in padel with the merger of 7Padel MS Dhoni and PadelPark India, the country’s leading padel ecosystem. The unification brings together two complementary platforms to create a single, national entity aimed at accelerating the growth of padel across India.The merger establishes a unified platform focused on rapid scale, deeper community engagement and pr

Mumbai: Foxtale is celebrating four years of building one of India’s most loved skincare brands with a high-decibel, culture-first birthday campaign that blends nostalgia, internet humour and skincare innovation. As part of its Annual Big Fox Birthday, the brand has partnered with pop-culture icon Himesh Reshammiya for a campaign that leans into entertainment-led storytelling rather than conventional anniversary marketing.Titled “TAN-doori Days”, the campaign film is a playful reimagining

Mumbai: Collective Artists Network’s Collective Creative Labs (CCL) has executed a travel-led campaign for OPPO’s upcoming Reno15 Series, highlighting an evolving approach to travel and lifestyle advertising that prioritises real-time production, on-ground adaptability, and organic storytelling over tightly controlled studio setups.Shot entirely on location across Kerala, the campaign was anchored in real environments, natural light and moment-driven narratives. Rather than relying on post-p

Bengaluru: TVS Motor Company, a global leader in two and three-wheeler mobility, has unveiled a new high-energy television commercial for the TVS NTORQ 150, India’s first 150cc Hyper Sport Scooter. The campaign is built around the insight that the TVS NTORQ 150 brings the thrill and intensity of a racetrack into everyday riding, resonating strongly with young, joy-seeking riders who value excitement, performance and style.Drawing from TVS Motor Company’s rich racing heritage, the all-new TVS

Mumbai: Nutrica, the lifestyle and wellness brand under BN Agritech Limited, has launched a new AI-generated digital ad film for Nutrica Pro Fitness Peanut Butter, leveraging technology-led storytelling and a popular social media trend to connect with today’s working professionals. The campaign highlights how fitness enthusiasts can stay committed to their health goals while managing demanding work schedules.The narrative taps into a reality familiar to the modern workforce — the challenge o

Mumbai: Himalaya BabyCare, a baby care brand loved by babies and trusted by parents, has unveiled a heartwarming new campaign that captures a mother’s instinctive concern during her baby’s first winter. Set against the cold and dry air of the season, the film beautifully portrays tender moments of parents protecting their baby’s soft cheeks and delicate skin.The DVC opens with a mother voicing her worry about how harsh winter air could dry out her baby’s sensitive skin, especially those

Mumbai: Ed-a-Mamma, the purpose-driven children’s lifestyle brand founded by Alia Bhatt, has entered the baby and kids’ personal care segment with the launch of its new range, ‘Your Baby Safe’, supported by a touching campaign film that reinforces the brand’s philosophy of safety, trust and gentle care.Unveiled at a launch event at Jio World Drive, Mumbai, the digital video commercial (DVC) is rooted in the universal insight that every parent wants to keep their child safe. The film ca

At a time when consumers across the world are rethinking what they buy and why they buy it, a quiet shift is reshaping the global fashion and lifestyle market. Shoppers are no longer chasing just labels or luxury. Instead, they are asking simpler questions: Is this product worth the price? Will it last? Does it fit into my everyday life?This change in mindset has helped grow a global market valued at over $121.5 billion, creating new opportunities especially for value-driven brands from emerging

Mumbai: Kingfisher Premium Packaged Drinking Water from United Breweries Limited, part of the HEINEKEN Company, has unveiled a vibrant new brand film for the TATA Women’s Premier League (WPL), celebrating the excitement, passion and growing cultural impact of women’s cricket. As the Official Good Times Partner of TATA WPL, the brand brings alive the joy of the game through a high-energy campaign that reimagines its iconic sonic identity.The film refreshes Kingfisher’s legendary ‘O la la

Mumbai: UP Warriorz has unveiled their new playing jersey — a powerful expression of identity, ambition and cultural pride — designed in collaboration with Ekaya Banaras, India’s first luxury handloom brand celebrated for its finest Banarasi craftsmanship. More than just a sporting kit, the jersey reflects the franchise’s belief that when women take centre stage, they shape culture and communities around them.With Ekaya as the official design partner, the collaboration introduces the *�

Chennai: Nippon Paint India, part of the NIPSEA Group and a subsidiary of Nippon Paint Holdings of Japan, has outlined a focused India-centric growth strategy under its new Managing Director, Sharad Malhotra. This marks the company’s first detailed articulation of its India roadmap following the recent leadership transition, reaffirming India as a priority long-term market for the Asia Pacific’s No. 1 paint and coatings manufacturer.The renewed strategy is centred on strengthening Nippon Pai

New Delhi: Public broadcaster Prasar Bharati has entered India’s fast-growing creator economy with the launch of Creator’s Corner, a new content initiative that will bring digital-first creators onto the national television platform through DD News.The programme marks a strategic shift for Doordarshan and All India Radio as they align with the changing media consumption habits of younger audiences and independent content producers. Creator’s Corner will showcase short-format videos and ree

Mumbai: Sony Entertainment Television’s MasterChef India continues to reinforce its stature as one of Indian television’s most compelling brand magnet properties, offering advertisers a rare blend of scale, credibility, and purpose-led storytelling. As India moves forward with confidence and optimism, the new season is anchored in the theme ‘Desh Front Foot Par Chal Raha Hai’, celebrating the spirit, identity, and pride of India while creating a powerful cultural canvas for brands aligne

Mumbai: Building on the excitement of Pro-Am in Delhi NCR, NDTV will host the NDTV PGTI Golf ProAm – Hyderabad on Saturday, January 10, 2026, at the Boulder Hills Golf and Country Club, Hyderabad.The Hyderabad edition is the ProAm's next milestone to create leadership-led engagements that extend beyond conventional forums. Set at one of India’s most respected championship golf courses, the ProAm brings together leaders from public life, industry, and enterprise in a setting defined by focus,

Mumbai: Haleon has announced the appointment of Kedar Lele as President for the India Subcontinent, effective January 2026. In his new role, Lele will also join the Haleon Executive Team (HET), the company’s global leadership body, strengthening alignment with Haleon’s Win as One strategy.Lele succeeds Navneet Saluja, India Subcontinent General Manager, who retired in October 2025. As President, India Subcontinent, Lele will be responsible for driving growth across the region and advancing H

Mumbai: Eurosport India, the premium sports channel of Warner Bros. Discovery (WBD), has entered into a three-year broadcast partnership with the Badminton Association of India (BAI) for the Yonex Sunrise India Open. The agreement covers the 2026, 2027 and 2028 editions of the tournament and marks a shift from the earlier annual broadcast arrangements to a long-term collaboration focused on continuity, growth and enhanced fan engagement.The partnership will kick off with the Yonex Sunrise India

Mumbai: The 227-member Brihanmumbai Municipal Corporation (BMC) will go to the polls on January 15, 2026. The BMC is the nerve Centre of the Maximum City - shaping how India’s financial capital is governed, how its infrastructure evolves, and how the city imagines its future. The choices made now will define Mumbai’s direction for the next decade. With India’s richest civic body at stake, NDTV brings the battle for Mumbai into the national spotlight, with BMC Power Play on January 11 in Mu

Mumbai: Ultra Jhakaas, a Marathi OTT platform, has announced the world digital premiere of Marathi film Kairee, marking its first major release of 2026. Directed by Shantanu Rode, the film will stream exclusively on Ultra Jhakaas from January 14 and stars Sayali Sanjeev in a compelling lead role.Shot extensively in London, Kairee traces the journey of a village woman whose life is upended after relocating to the city with her husband, only for him to mysteriously disappear. Left alone in an unfa

Mumbai: Cinpolis India is expanding its presence in the cinema advertising space with a nationwide rollout of digital screens across its lobby areas. The exhibitor has partnered with digital out-of-home (DOOH) media company It’s Spotlight to operate and commercialise this inventory across its cinema network.The deployment spans over 350 LED screens, video walls, and digital displays across 101 Cinpolis cinemas in 63 cities, covering 23 states and Union Territories. The move marks a strategic d

Mumbai: ZEE5 is set to strengthen its Malayalam content slate with the exclusive digital premiere of Bha Bha Ba, streaming from January 16. Directed by Dhananjay Shankar and produced by Gokulam Gopalan under the banner of Sree Gokulam Movies, the film is positioned as a high-energy action-comedy that combines mass entertainment with sharp social satire.Headlined by Dileep, the multi-starrer also features a special appearance by Mohanlal, along with Vineeth Sreenivasan, Dhyan Sreenivasan, Baiju S

Mumbai: Tanishq, a jewellery retail brand from the house of Tata, has announced Bollywood actress Ananya Panday as the face of the brand, marking a defining step in its ongoing evolution. Her association reflects Tanishq’s focus on modernity, self-expression, and relevance, while representing the brand’s jewellery portfolio and connecting with today’s confident, style-forward women across occasions.Following this announcement, Tanishq has launched its much-anticipated Festival of Diamonds,

Mumbai: REA India, a PropTech company and parent organization of Housing.com, announced the appointment of Kapil Goswami as Chief Growth and Marketing Officer. Based at the Gurgaon office, Kapil will lead growth, marketing, and consumer engagement initiatives, joining the REA India Executive Leadership Team and reporting directly to Praveen Sharma, CEO.Kapil Goswami brings over 20 years of experience in scaling consumer businesses across fintech, e-commerce, entertainment, and technology, spanni

New Delhi: Mphasis, a global AI-led, platform-driven technology solutions provider, announced the appointment of Girish Srikrishna Paranjpe as Chairperson of the Board, effective January 7, 2026.Paranjpe has been serving as an Independent Director of the company since October 2024 and succeeds Ms. Jan Kathleen Hier, whose term as Independent Director and Chairperson concluded on December 10, 2025.Paranjpe is a Co-promoter and General Partner at Exfinity Venture Partners, where he also serves on

Mumbai: Hindustan Unilever (HUL) has elevated Tejas Chaudhari to the role of Lead – Quick Commerce (National Account Manager). Prior to this elevation, he was serving as Lead – Performance Marketing at the company. Chaudhari announced the development on LinkedIn, describing the move as a transition into a faster, higher-intensity business environment. “Different problem set. Higher velocity. Same belief: execution compounds. Looking forward to learning, unlearning, and building again,” h

In 2025, marketing teams have access to a huge chunk of data that helps them track customer interactions across websites, apps, ads, emails, and messaging channels. Studies show that over 60% of marketing leaders are now re-evaluating how marketing connects to real revenue outcomes, while nearly 70% of customer journeys involve multiple touchpoints before conversion. This shows progress, not pressure. This means marketers have better insight into how customers discover, interact with and choose

Mumbai: Parle-G has unveiled its latest festival film for Lohri, exploring the values, heritage, and responsibilities that bind generations. Conceptualised by Thought Blurb Communications, the film steps into the harvest festival with sensitivity, reflecting how tradition, emotion, and responsibility coexist within families.Anchored in the cultural ethos of Lohri, the film illustrates how Indian festivals often carry emotions far deeper than the occasion itself. Set in rural Punjab, the narrativ

When I look at why creator-led campaigns are beating traditional media in India, I’m not speaking from theory, I’m speaking from P&Ls and dashboards that I stare at every Monday morning. As a young founder running a creator-heavy agency, the pattern is brutally clear: every year we move more money from TV, print, even generic digital banners into creators and every year, the ROI gap widens in favour of creators.So the real question is: why are creator-led campaigns out-performing traditional

Mumbai: Dentsu has appointed seasoned legal professional Bishwarup Chakrabarti as its General Counsel for South Asia, strengthening the group’s legal and governance leadership across the region.Chakrabarti announced the move on LinkedIn, confirming his transition from Eros Media World PLC, where he most recently served as General Counsel. In his post, he said he was “pleased to share” that he had joined Dentsu, and reflected on a two-decade career across the media, entertainment and digita

Mumbai: Liberty Shoes Ltd. has appointed marketing leader Priyanka Vishnoi as its new Head of Marketing, strengthening its leadership team as the footwear brand sharpens its focus on brand building, retail expansion, and digital growth.Vishnoi announced her appointment through a LinkedIn post, expressing enthusiasm about taking on the role and contributing to Liberty Shoes’ next phase of growth.In her new position, Vishnoi will be responsible for shaping the company’s overall brand strategy

Mumbai: Leeford Healthcare Limited, a healthcare company, has announced a strategic investment of INR 200 crore over the next three years to expand its Orthopedic & Mobility Aids division, marking a significant push into India’s rapidly growing preventive healthcare and rehabilitation segment. As part of this initiative, the company has appointed action superstar and fitness icon Tiger Shroff as the brand ambassador for the division and unveiled its nationwide campaign, ‘Fit Raho, Hit Raho�

Mumbai: Nike has announced Indian cricket star Shubman Gill as the face of its global campaign for Nike Mind 001 mule and Mind 002 sneaker, marking the brand’s first foray into neuroscience-based footwear. Designed to support athletes’ mental readiness alongside physical performance, the Nike Mind range taps into the mind-body connection by activating sensory receptors in the feet.The two silhouettes are scientifically shown to stimulate key sensory areas of the brain through underfoot activ

As 2025 concluded, Tarandeep Singh Sekhon, Chief Business Officer at KidZania India, discusses key learnings from the year and previews the roadmap for 2026.2025 for him was a story of deeper engagement, not just higher footfalls. Family visitation surpassed 2024 levels by Q3, but what truly moved him was witnessing how families experienced KidZania differently. Parents stopped hovering at the edges and stepped into its streets alongside their children. Average dwell time rose to 5.5 hours—tha

Mumbai: The Board of Control for Cricket in India (BCCI) has awarded Laqshya Media Group the exclusive mandate for the Tata Women’s Premier League (WPL) 2026 across Opening and Closing Ceremonies, Mid-Innings Match Entertainment, and Fan Engagement.With this appointment, Laqshya Media Group will curate and execute the complete in-stadium spectator experience across all 22 matches, aiming to elevate the WPL from a premier sporting tournament into a nationwide cultural festival.The 2026 edition

Mumbai: Dr. Fixit, India’s leading waterproofing solutions brand from Pidilite Industries Ltd., has announced its association with the Board of Control for Cricket in India (BCCI) as the Official Umpire Partner of the Women’s Premier League (WPL), one of India’s fastest-growing sporting events. The partnership extends Dr. Fixit’s expertise-led brand promise to a high-visibility, performance-driven sporting platform, reinforcing reliability, resilience, and precision.Commenting on the ass

Mumbai: Allied Blenders and Distillers Limited (ABD), India’s largest domestic spirits company by volume, today announced the appointment of globally renowned Scotch whisky specialist Dr. Martin Leonard as Consultant. In this role, he will advise the company on commissioning its Malt Distillery and guide its single malt whisky initiative, enhancing ABD’s technical expertise as it builds its premium whisky portfolio.Martin Leonard brings over three decades of experience in the global Scotch w

Mumbai: Coca-Cola India is integrating responsible waste collection and recycling practices at Coke Studio Bharat Live concerts in New Delhi and Guwahati, using the platform to demonstrate how large, high-footfall cultural events can be managed with greater material recovery and public participation.The company is activating its flagship initiative #MaidaanSaaf, in partnership with Greenmyna, focusing on responsible waste collection, segregation, and recycling at large public gatherings. The ini

Mumbai: Amagi Media Labs Limited announced that it will open its initial public offering (“IPO”) of equity shares on Tuesday, January 13, 2026. The IPO comprises a Fresh Issue of Equity Shares aggregating up to ₹8,160 million and an Offer for Sale of up to 26,942,343 equity shares by the Selling Shareholders.The Anchor Investor Bidding Date is scheduled for Monday, January 12, 2026, while the Bid/Offer Closing Date is Friday, January 16, 2026. The Price Band for the Offer has been fixed at

Mumbai: Yupp Video Services (YVS), the B2B technology arm of YuppTV and a global leader in white-label OTT platforms and streaming solutions, has announced a strategic partnership with Get After It Media (GAIM), home to The Heartland Network, Retro TV, The Family Channel, The Action Channel, and Rev’n. The collaboration will deliver Heartland+, a next-generation OTT application that extends GAIM’s flagship on-air network, Heartland, into the digital space with advanced ad stack features and

MUMBAI: Adani Sportsline-owned Gujarat Giants today announced Everyuth Naturals a skincare brands from the house of Zydus Wellness, as the Skincare Partner of the franchise for the upcoming season of the Women’s T20 League. As part of the association, Everyuth’s logo will be featured on the lead arm of the Gujarat Giants playing jersey.The partnership is built on a shared vision of celebrating individuality, self-belief and holistic well-being. Gujarat Giants, who continue to strengthen thei

Mumbai: Samir Shanbhag promoted to Executive Director at Saatchi & Saatchi India Samir Shanbhag has been elevated as Executive Director at Saatchi & Saatchi India. Prior to this promotion, Shanbhag served as Executive Vice President at the agency.Announcing the development on his LinkedIn handle, Samir shared, “I’m happy to share that I’m starting a new position as Executive Director at Saatchi & Saatchi India!” With nearly three decades of experience in the advertising and marketing ind

Bengaluru: BBC Media Action has launched ‘Recycle Resolutions’, a New Year campaign under its ongoing Invaluables initiative, urging Bengalureans to renew simple, proven habits that improve waste recyclability and uphold the dignity and safety of waste pickers. By reframing familiar practices as New Year resolutions, the campaign aims to drive sustained behaviour change beyond the festive season.Rather than encouraging new pledges, Recycle Resolutions brings together three everyday habits th

Mumbai: Britannia The Laughing Cow has launched its new campaign, ‘Snacking Ka New Angle’, inviting consumers to rethink everyday snack time by positioning cheese as a convenient, ready-to-eat snack. At the centre of the campaign are Britannia The Laughing Cow Cheese Triangles, designed to be enjoyed on their own, anytime and anywhere.Traditionally associated with cooking or served as an accompaniment, cheese is now stepping into a more versatile role. Britannia The Laughing Cow Cheese Trian

Bengaluru: Flipkart has announced the appointment of Gunjan Bhartia as Senior Vice President, Business Finance. In this role, he will lead eKart Business Finance across all verticals, strengthening financial planning, performance rigour, and strategic transformation as the company continues to build a future-ready supply chain for India.Gunjan brings over 28 years of global finance experience across Asia and the Middle East, with deep expertise in working with high-growth technology organisation

Mumbai: COLORS has unveiled its latest family drama Mahadev & Sons, a multi-layered narrative that explores love, legacy, trust, and betrayal when generational values collide. Set against the sacred lanes of the temple town of Hardoi, the show traces the extraordinary rise of Mahadev—an orphan who enters the influential Bajpai household as a servant and eventually becomes one of the town’s most respected and wealthy men.Born from forbidden love, Mahadev’s journey with Vidya, his master’s

Mumbai: Zee Zest Unlimit Awards, India’s premier platform recognising excellence across food, travel and lifestyle, has officially opened registrations for its 2026 edition. Anchored in the theme ‘Redefining Excellence’, this year’s awards aim to spotlight individuals, brands and experiences that are reshaping creativity, quality and cultural influence across India’s rapidly evolving food and lifestyle ecosystem.The 2026 edition continues to strengthen the Awards’ credibility with a

Bengaluru: The Public Relations Council of India (PRCI), India’s apex body for communications professionals, has announced the appointment of Dr T Vinayakumar as Chairman of its Governing Council, marking the beginning of a new leadership phase for the organisation.The appointment was formalised at a ceremony in Bengaluru attended by senior industry leaders and members of the communications fraternity. Dr Vinayakumar brings with him over 46 years of experience across advertising and public rel

Mumbai: Castrol India, an automotive and industrial lubricants company, has announced the appointment of V Kaushik Vedula as Vice President – Marketing, effective 2 February 2026.In his new role, Kaushik will join Castrol India’s management committee and lead the integrated marketing organisation, with responsibility for brand development, media strategy, and consumer research. The appointment comes at a time when the company is navigating a rapidly evolving media landscape and shifting cons

Mumbai: Namma Yatri, an open mobility platform built on ONDC principles, has announced a strategic partnership with OneBanc, India’s premium AI-powered Employer Money Tracking System (EMTS) for payroll, benefits, and expense automation. The collaboration marks the launch of Namma Yatri’s Corporate Ride Benefits, bringing transparent pricing, zero-commission rides, and predictable mobility to enterprise employees.The partnership integrates employee travel, policy enforcement, expense capture,

Mumbai: H&M India has announced the launch of The Sound of Style, its official merchandise collection for Lollapalooza India 2026, with India’s youngest teen boy band, OutStation, leading the campaign as the face of the limited-edition drop. Part of the global Lollapalooza brand campaign, the collection highlights India’s evolving pop music scene through a fashion-forward collaboration that fuses sound, style, and youth culture.Set against the backdrop of Lollapalooza India 2026 in Mumbai, t

Mumbai: Blue Machines AI, the Apna Group’s enterprise-grade voice AI platform, is set to make history by participating in India’s first man versus machine moment on national television. The system will be tested live on Republic TV in an unscripted, one-hour broadcast featuring Arnab Goswami, scheduled for January 12, 2026.Unlike typical enterprise AI demonstrations conducted in controlled environments, this session will operate without scripts, edits, or resets. The AI system will navigate

Mumbai: Attrangi, a contemporary jewellery brand known for its bold and versatile designs, has announced the appointment of Apurv Singh as Strategic Consultant, as the brand sharpens its focus on structured growth and clearer marketing strategy. The brand engages a loyal audience of over 400,000 followers across social platforms and operates three physical experience centres in Mumbai, Chennai, and Surat.Apurv Singh brings over a decade of hands-on experience across performance marketing, digita

Mumbai: Edelman India has announced the appointment of Jaskirat Singh Bawa as Senior Advisor, Risk and Issues Management, further enhancing its Crisis and Risk offering in India. The move underscores Edelman’s commitment to helping organizations anticipate and navigate the increasing complexities of today’s risk and disinformation landscape.“In an environment where crises are continuous and reputational threats emerge rapidly, Edelman combines data-led insights, multidisciplinary expertise

Mumbai: Crunchyroll, the global anime streaming destination, has partnered with Indian cricketer Shubman Gill to spotlight anime’s growing cultural presence in India. The collaboration underscores the convergence of cricket, pop culture, and anime fandom, as the medium continues to gain traction among Gen Z and millennial audiences.[caption id=attachment_2487322 align=alignleft width=200] Akshat Sahu[/caption] “Whether it’s on the field or on screen, both cricket and anime celebrate dedica

Mumbai: The idea of mobility is being fundamentally redefined. What once revolved around engines, efficiency, and infrastructure is now shaped by intelligence, sustainability, and digital connectivity. As India stands at the cusp of this transformation, NDTV has launched AutoMate, a conversation created to help audiences understand, interpret, and engage with the future of mobility.AutoMate has been developed as a multi-format franchise that extends beyond a traditional automobile programme. It

Mumbai: Zaggle Prepaid Ocean Services Limited (“Zaggle”), a spend management and SaaS-led fintech company, has announced the strengthening of its senior leadership team with the appointment of Nilesh Dadpe as Executive Vice President – Cross Sell and Rajesh Tummalaganti as Deputy Chief Financial Officer (Deputy CFO).The strategic appointments underline Zaggle’s focus on building a strong leadership framework to support sustainable growth, deepen customer engagement and reinforce financia

Mumbai: Usha International, one of India’s most trusted consumer durables brands, has announced the continuation of its partnership with the Mumbai Indians Women’s team for the upcoming 2026 edition of the Women’s T20 league. The association reinforces Usha’s long-standing commitment to strengthening women’s sports and supporting platforms that enable greater participation and visibility for women athletes in India.As the league returns with renewed momentum, the Mumbai Indians Women�

Chennai: Chennai, the coastal powerhouse of South India, continued to showcase its deep-rooted cultural heritage and enduring love for food in 2025, as reflected in Swiggy’s annual “How India Swiggy’d” report. From the first sip of aromatic filter coffee in the morning to indulgent late-night feasts, the city’s food choices revealed a fine balance between timeless local classics and popular national favourites.Throughout the year, Chennai’s food carts were dominated by staples such a

Mumbai: IndiGo has appointed Deepti Sampat as its new Vice President – Marketing and Digital, strengthening the airline’s leadership team as it sharpens focus on brand building and digital engagement.Sampat assumed the role in December 2025 and will be based out of Gurugram. She announced her appointment via a LinkedIn post.Before joining IndiGo, Sampat served as Vice President – Marketing at Air India, a role she took on in November 2024, during a phase of brand and business transformatio

Mumbai: Spikes Asia, APAC’s most prestigious platform celebrating creativity and marketing effectiveness, has officially announced that registrations are now open for the 2026 Young Spikes Competition. Aimed at nurturing the next generation of creative leaders, the competition is open to professionals aged 30 and under and is widely regarded as a launchpad for emerging talent across the Asia-Pacific region.The 2026 edition will feature Digital and Integrated categories, designed to test partic

Mumbai: Cashify has announced the appointment of Raghvendra Singh as its Chief Technology Officer (CTO), effective January 1, 2026. The elevation comes as the recommerce platform enters its next phase of growth, with plans to deliver 30–35% growth, expand into new non-smartphone categories, and scale its retail footprint to over 300 stores across India.Singh was previously serving as Head of Engineering at Cashify and has held several leadership roles within the organisation, including Senior

New Delhi: India Today Group has released its Media Impact Report quantifying the global scale, reach, and engagement generated by its exclusive interview with Russian President Vladimir Putin, conducted at the start of the year. Media Impact Highlights (Data as of January 2026) 235 million total video views across television and digital platforms 1.2 million peak concurrent live viewers globally 5.8 million social interactions (shares, comments, reactions) across Meta platforms, X, Instagram, a

Chennai: Freshworks has announced the appointment of Kady Srinivasan as its Chief Marketing Officer. Srinivasan brings over 15 years of leadership experience in driving large-scale marketing transformations and revenue growth at high-growth SaaS companies. In her new role, she will lead Freshworks’ global marketing strategy, supporting the company’s mission to deliver exceptional customer and employee experiences through uncomplicated service software.Srinivasan will report to Mika Yamamoto,

Mumbai: MYK LATICRETE, a brand in tile and stone installation solutions, has launched an experiential in-store marketing campaign at tile retail counters, aimed at transforming how customers understand tile installation decisions at the point of purchase. The initiative marks a milestone in category innovation by shifting consumer focus beyond tile selection to the long-term impact of installation quality through immersive, technology-led engagement.As part of this campaign, MYK LATICRETE has in

New Delhi: Bizzcom Solutions, a public relations and strategic communications agency, has announced the launch of a dedicated Startup Support Initiative aimed at empowering early-stage startups with professional PR and communication services. The initiative is designed to help emerging ventures build brand visibility, credibility, and a strong media presence during their formative growth phase.Through this programme, Bizzcom Solutions will extend structured PR support to selected startups that o

New York: Omnicom Group has rolled out the next generation of Omni, its AI-powered marketing intelligence platform, positioning it as a central operating system designed to deliver measurable sales growth for brands navigating an increasingly complex, platform-driven marketing landscape.The upgraded Omni brings together Omnicom’s creative, media, data and technology capabilities with assets from recently acquired Interpublic, marking a significant step in the company’s effort to unify strate

Noida: Mitul Sangani has stepped down from his position as Chief Executive Officer of News18 Digital, bringing to a close a significant chapter in the evolution of Network18’s digital news business, sources familiar with the development confirmed.Sangani, who assumed the role of CEO – News18 Digital in April 2025, has been closely associated with the group’s digital growth for over seven years. During this period, he played a pivotal role in shaping the organisation’s digital-first strat

Mumbai: At CES 2026, Havas announced the upcoming launch of AVA, its global large language model (LLM) portal designed to provide secure, centralized access to the world’s most advanced AI models, while reinforcing the Group’s human-led approach to artificial intelligence.AVA takes its name from the heart of Havas itself, symbolising the Group’s global connectedness and the evolution of its Village model, which brings diverse expertise together under one roof. Building on Havas’ long-sta

Parag Milk Foods was established in 1992. It is a private dairy FMCG company with a pan India presence. In 2025 Avvatar, the homegrown sports nutrition and high-protein snacking brand from Parag Milk Foods, had announced a collaboration with Bollywood actor Janhvi Kapoor for its latest digital campaign promoting the popular Avvatar Chocolate Protein Bar. With the product already well established in the market, the brand now aims to build stronger buzz through a fresh, relatable narrative anchore