Mumbai: UNIBIC Foods, a cookie, biscuits and snacks company has announced the appointment of Ajay Bathija as its Chief Executive Officer. In his new role, Ajay will lead UNIBIC’s strategic growth initiatives, drive business expansion across domestic and international markets and strengthen the company’s position in India’s competitive packaged foods industry.Ajay brings over two decades of leadership experience in the FMCG and beverages industry. A seasoned strategist, he has steered sever

Gurugram: As India enters its peak festive buying cycle, a new report by VDO.AI, a leading advertising technology innovator, has revealed that viewers are engaging with consumer electronics ads on Connected TV (CTV) at record levels. The Consumer Electronics Ad Engagement Benchmark Study analysed over 200 campaigns and found an average of ~91% video completion rate (VCR) — up from 87% last year — positioning CTV as a critical channel for discovery and conversion in the consumer electronics c

Mumbai: Monks, the global, purely digital, data-driven, unitary operating brand of S4Capital plc, has announced the appointment of Rajat Mendhi as Head of Planning, Monks India, effective immediately.In his new role, Rajat will lead strategic planning and cultural insight development, bringing globally recognized expertise in shaping transformative campaigns that deliver both cultural impact and business growth. He will collaborate closely with Ketan Desai, Managing Director of Monks India; Sand

Mumbai: Banijay Asia, part of global content powerhouse Banijay Entertainment, has announced a collaborative deal with Netherlands-based global unscripted format creator Talpa Studios. Under this new two-year agreement, Banijay Asia will represent Talpa Studios’ diverse portfolio of non-scripted formats in India and Thailand, expanding the reach of Talpa’s celebrated IPs across two of Asia’s most dynamic entertainment markets.Talpa Studios is renowned for its bold, high-concept entertainme

Flam is an AI infrastructure startup building a full-stack mixed reality (MR) content publishing platform. It provides tools for brands to run immersive, app-less MR campaigns powered by GenAI, enabling interactive experiences across digital, broadcast TV, retail, print, OOH, communications, and live events.Founded in 2021 by BITS Pilani alumni Shourya Agarwal, Malhar Patil, and Amit Gaiki, Flam set out to solve a critical marketing challenge: how to deliver high-fidelity, immersive experiences

Bangalor: Zscaler, Inc. (NASDAQ: ZS), a global leader in cloud security, today announced the appointment of Hemant Dabke as Vice President and Managing Director for India & SAARC. This strategic move underscores Zscaler’s ongoing commitment to advancing secure digital transformation across one of the world's fastest-growing technology markets.As enterprises in India and the SAARC region increasingly embrace cloud and GenAI technologies, the need for scalable and secure cybersecurity infrastruc

Hanoi: Mintegral, a leading global advertising platform, has unveiled its latest data and advertiser insights highlighting three major shifts shaping mobile growth across APAC as 2025 draws to a close. The new analysis points to the mass adoption of AI-powered apps, the meteoric rise of short-form drama content, and the emergence of third-party Android stores as the next “blue ocean” opportunity for scalable, cost-efficient user acquisition.According to Mintegral’s findings, AI features ar

Mumbai: In a move that could redefine India’s digital commerce landscape, Nykaa, the country’s leading beauty and lifestyle destination, has partnered with YouTube Shopping to elevate creator-led commerce.As part of the collaboration, YouTube has added Nykaa to its YouTube Shopping Affiliate Program, allowing creators to tag and recommend Nykaa products directly in their videos — seamlessly connecting inspiration with instant purchase for millions of viewers.In addition, YouTube and Nykaa

Kajol Bheda is the Mumbai-born entrepreneur behind Scribbld, an independent marketing agency with offices in India and the UAE. She started Scribbld in 2020, right in the middle of the pandemic, and has since built it into a 50-member team that has worked with leading brands like Amazon Prime and Nykaa.Her journey began after studying media production in the UK, where she explored different creative roles including fashion styling and marketing internships. Early stints with Love Gen, Harrods, a

With a 27% increase compared to 2024, the Indian e-commerce industry is expected to reach sales of approximately 1.2 lakh crores this festive season. This is not only a sign of consumer enthusiasm but also a measure of how Indian shopping behavior has undergone radical changes in the past few years. The festival economy has never been an exception to the Indian retail, and the manner in which the festival unfolds online speaks to the levels of digital adoption that exist in the country. Digital

As brands prepare for India's festive season in 2025, the media landscape is no longer about selecting mobile , CTV or DOOH, it’s about stage managing all three. The magic lies in convergence: a coordinated dance across screens of media to drive awareness, engagement and conversion. Here’s a glimpse into some of the inspiring marketers who are converging mobile, CTV and DOOH - and why this is more important than ever. Why this trifecta matters more in 2025 1.The share of digital is growing r

MUMBAI: Two names in India’s food landscape, Hocco Ice Cream and Haldiram’s, have teamed up with Collective Creative Labs (CCL) and folk icon Mame Khan to usher in a festive, flavorful twist with their new Diwali special: Orange Barfi Ice Cream and Milk Cake Ice Cream. Under the banner ‘Cooler, Together,’ the collaboration reimagines the festive treat as a meeting of tradition and innovation, where mithai meets ice cream and classic meets cool.Conceptualised and executed end-to-end by CC

MUMBAI: This festive season, Bata India steps into a new chapter with The Brighter Moments collection and campaign. The collection brings together modern styles and timeless comfort, designed to make Diwali & the festive season shine. Leading the way are Kusha Kapila and Niharika NM, who front Bata’s latest 360-degree campaign. The campaign spans across multiple touchpoints - ensuring a cohesive, high-impact presence that resonates across both traditional and digital platforms.As part of Bata�

Mumbai: Equitas Small Finance Bank has unveiled a poignant new film, “Making Cancer Care Accessible”, in association with Sringeri Sharada Equitas Cancer & Multi-Specialty Hospital—an initiative of the Equitas Healthcare Foundation—coinciding with the start of Breast Cancer Awareness Month.The film portrays the emotional journey of a woman from an underserved community courageously battling breast cancer, shedding light on the critical need for affordable and accessible treatment. It emb

Mumbai: Xebec Communications has unveiled a new festive campaign for Pigeon Appliances titled “Tyohar Mera Style.” The digital-first campaign embraces India’s festive spirit through a series of engaging digital films, influencer and food blogger collaborations, along with print, select OOH, and festive collaterals.At the heart of Tyohar Mera Style lies a powerful insight — India’s diversity and demographics create endless ways to celebrate festivals. From traditional families who uphol

Mumbai: Cornerstone Sport and Meraki Sport have joined forces to launch Cornerstone Meraki Endeavour (CME), a specialist sports and athlete management vertical dedicated to elevating non-cricket sports and athletes in India.With a combined roster that includes some of India’s most celebrated athletes such as Sania Mirza, Rohan Bopanna, PV Sindhu, Manu Bhaker, Lakshya Sen, Kush Maini, Esha Singh, Srihari Nataraj, Abhay Singh, Dipa Karmakar, Rhythm Sangwan, and Palak Kohli, CME aims to redefine

New Delhi: Veteran journalist and editor Sharmila Bhowmick today announced the official launch of Mocha Ink, a multifaceted content and media collective designed to reimagine the intersection of journalism, creativity, and conscious living.The ecosystem brings together two distinct yet interconnected verticals — Mocha Ink Mag, a digital storytelling platform, and Mocha Talks, a podcast for conscious conversations.Mocha Ink Mag is a curated digital magazine born out of Bhowmick’s twenty-five

Mumbai: MMA Global India unveiled the winners of the 14th edition of SMARTIES India at a high-energy gala in Mumbai on October 10, recognizing the country’s most impactful, innovative, and purpose-driven marketing campaigns.This year, 86 metals were awarded across categories, alongside 10 prestigious industry titles that spotlight the best-performing brands, agencies, and companies redefining marketing effectiveness. EssenceMediacom, Mindshare, Wavemaker, Leo, Publicis, Interactive Avenues, Mo

New Delhi: Marketing professional Snehita Chakravorty has joined KFC India (Yum! Brands) as Marketing Manager – Dine-in Business, where she will spearhead strategic initiatives to elevate the brand’s in-restaurant experience and drive deeper consumer engagement across key markets.Announcing the move on LinkedIn, Chakravorty shared, “I’m happy to share that I’m starting a new position as Marketing Manager at Yum! Brands! KFC India taking care of the Dine-in business! QSR has been my fav

Mumbai: Hinduja Renewables Energy Private Limited (HREPL), part of the Hinduja Group, has announced the appointment of Deepak Thakur as its Managing Director and Chief Executive Officer, effective October 1, 2025. Deepak brings with him over three decades of extensive experience across renewable energy, infrastructure, industrial products, and electronics.Throughout his career, Deepak has held key leadership positions at leading organizations including the Mahindra Group, Reliance, Sterling & Wi

Bengaluru: Citi India has announced the appointment of Srini Kannan as the Head of Digital, Technology, Communication, Business & Professional Services, and Industrials for Citi Commercial Bank (CCB) in India, effective early December 2025.In his new role, Srini will be responsible for driving Citi Commercial Bank’s market presence in India across these key industries. He will focus on leveraging Citi’s expansive global network, spanning more than 94 countries, and act as a strategic advisor

Mumbai: Vertiv, a global leader in critical digital infrastructure, has announced leadership changes as part of a planned transition in its technology organization. Chief Technology Officer Stephen Liang will retire after three decades of distinguished service, effective January 1, 2026.Liang, who has played a pivotal role in shaping Vertiv’s technological vision since his early days at Emerson and through Vertiv’s evolution, transitioned earlier this year to focus exclusively on his CTO res

Mumbai: Duroflex Limited, home to leading sleep and comfort solution brands Duroflex and Sleepyhead, has announced a key leadership transition with the elevation of Jacob George as Chairman and Managing Director (CMD). Jacob succeeds Mathew Chandy, who steps down after a decade of transformational leadership that steered the company through a phase of exponential growth driven by a bold 10X mindset. Mr. Chandy will continue to serve as Executive Director, supporting the organisation’s next cha

Bengaluru: Myntra, a fashion, beauty, and lifestyle destination, has unveiled a brand-new episode of its travel-meets-style original series, ‘Jet Set Slay’, on Glamstream, its shoppable content platform. The show blends celebrity candor with interactive fashion, inviting viewers to explore their favorite stars’ style and stories — and shop their looks in real time.In the latest episode, actor Tamannaah Bhatia charms audiences with her signature mix of casual glam and candid confessions.

Mumbai: After a record-breaking year for South Indian content on its platform, Netflix has announced an exciting new slate of six Tamil and Telugu originals — spanning thrillers, comedies, dramas, and romances — further deepening its commitment to championing diverse stories from across India.In 2024, Vijay Sethupathi-starrer Maharaja became Netflix’s most-watched Indian film globally, while Dulquer Salmaan’s Lucky Baskhar stayed in India’s Top 10 for 14 weeks. With titles like Pushpa

Mumbai: Titan, a watchmaker, ushers in the festive season with a heartwarming new campaign that celebrates one of life’s most precious offerings — Time. In a world that moves faster every day, the film beautifully reminds us that the best gifts we can give our loved ones aren’t wrapped in boxes but shared through moments together.Diwali, the festival of homecoming, revives cherished bonds and transforms fleeting interactions into lasting memories. Through this year’s festive narrative, T

MUMBAI: ShemarooMe, has announced the launch of its ‘Split UI’ functionality. This feature allows viewers to enjoy a clutter-free content experience that revolves around their entertainment preferences.India’s OTT universe the company noted has become saturated and overwhelming, presenting users with an ocean of content to sift through each time they log into the app. ShemarooMe’s Split UI feature responds to that need by allowing users to start their entertainment journey based on their

MUMBAI: AJAX Engineering, a manufacturer in the construction equipment sector, is testing a new approach to connect digital leads with its dealer network using personalized video messages, powered by AiVANTA’s IMPACT platform.Dealers often struggle to convert online inquiries into meaningful interactions, as leads frequently arrive without context or actionable details. To address this, AJAX now sends every incoming lead a short, automated personalized video that includes the customer’s name

Ahmedabad: Bharat Soka Gakkai (BSG) has achieved a major milestone with the successful completion of 250 “Seeds of Hope & Action: Making the SDGs a Reality” (SOHA) exhibitions across 20 cities and 250 schools, universities, and organisations, reaching nearly 150,000 people since 2021.The 250th SOHA exhibition, held on 10–11 October 2025 at the Lalbhai Dalpatbhai Museum, Ahmedabad, was inaugurated by Dr. Kartikeya Sarabhai, Founder Director of the Centre for Environment Education (CEE). The

New Delhi: 93.5 RED FM, a radio network, has launched its new campaign, “Keh Diya Na… Hum Nahi Sudhrenge”, a bold and witty ode to individuality, resilience, and authenticity. With this campaign, RED FM reclaims a phrase often used negatively, turning it into a statement of unapologetic confidence and self-expression.At its core, “Keh Diya Na” captures a spirited and witty tone, while “Hum Nahi Sudhrenge” reflects RED FM’s long-standing ethos — breaking conventions, challenging

Mumbai: Impresario Entertainment & Hospitality Pvt. Ltd. has announced the elevation of Chirag Punjabi to the role of Chief Strategy & Finance Officer (CSFO), effective immediately.Chirag has been an integral part of Impresario’s leadership team for the past five years, working closely with the Managing Director’s Office in his last role to drive the company’s strategic initiatives, financial discipline, and business growth. In his elevated role, Chirag will oversee strategy, finance, and

Something’s happening in Delhi NCR. You can feel it in the classifieds, the buzzing dealer lots, and the endless car listings online. The used car market here is shifting, reshaping, rewiring itself. Preferences are shifting, and buyers today are more informed, more tech-savvy, and far more specific about what they want.So, what’s really going on in the lanes and lots of Delhi’s used car world in 2024? Whether you are looking to sell your car in Delhi or just buy a used car, here’s how t

The thrill of buying a used car is most often undeniable. The keys are in your hand, the papers are signed, and you're driving away in your new car. Sometimes, this initial euphoria can quickly change into a nagging problem, which can cause severe financial distress.This post-purchase pain often stems from hidden problems that only reveal themselves once the car is yours. Such a scenario is precisely why a meticulous Pre Delivery Inspection (PDI) isn't just a suggestion, but the most effective p

West Bengal: News18 Bangla’s Durga Puja brand campaign, crafted with Daaker Shaaj, has been featured on Ads of the World, celebrating its powerful storytelling and creative excellence.Durga Puja is the biggest celebration of the year for Bengalis, bringing together people from all walks of life. It is more than a festival, it is a spectacular celebration of art, community, and togetherness that unites millions. Drawing inspiration from this rich heritage, the campaign uses the ubiquitous boom,

Mumbai: In a landmark collaboration that bridges India’s broadcasting legacy with the future of digital entertainment, CloudTV, India’s first homegrown Smart TV Operating System, has partnered with Prasar Bharati’s OTT platform – WAVES. The partnership aims to make India’s vast public service digital content easily accessible on connected TVs, reaching millions of households across the country.Through this collaboration, CloudTV’s 12+ million users across several popular Smart TV bra

Mumbai: In a landmark collaboration that bridges India’s broadcasting legacy with the future of digital entertainment, CloudTV, India’s first homegrown Smart TV Operating System, has partnered with Prasar Bharati’s OTT platform – WAVES. The partnership aims to make India’s vast public service digital content easily accessible on connected TVs, reaching millions of households across the country.Through this collaboration, CloudTV’s 12+ million users across several popular Smart TV bra

Mumbai: Following the global rollout of dentsu Sports & Entertainment at Cannes in June 2025, dentsu has officially launched its Sports & Entertainment network in India, marking a significant step in the network’s global expansion. The move underscores dentsu’s belief in the power of sports and entertainment to connect brands with culture at scale. Yosuke Murai has been appointed Head of dentsu Sports & Entertainment India to lead the practice.The India launch represents dentsu’s first ded

New Delhi: Adgcraft, one of India’s most trusted PR agencies, has secured the PR mandate for Edgistify, the country’s leading warehousing and fulfillment network. Through this collaboration, Adgcraft will lead Edgistify’s strategic communication, media outreach, and brand positioning, strengthening its reputation as a logistics and fulfillment leader in India’s rapidly evolving supply chain ecosystem.With a robust presence in Noida, Lucknow, Mumbai, and Gujarat, Adgcraft recently expande

Mumbai: NICMAR (The National Institute of Construction Management and Research) has appointed Tonic Worldwide as its integrated digital marketing partner, following a multi-agency pitch process.NICMAR is a premier higher education institution in construction management, real estate, infrastructure, and project management sectors, with campuses in Pune, Hyderabad, Delhi NCR, and Mumbai. With a vision to create leaders for the built environment sector, NICMAR is widely recognised for its academic

MUMBAI: The movement that began with Danish Sait’s call to “boycott mediocre pizza” has a conclusion. Papa Johns has officially opened its doors in Bengaluru, and Danish himself has given his stamp of approval.In a new launch film, Danish walks into the first Papa Johns store carrying the same scepticism that once sparked a citywide debate. One bite of the 72-hour proofed, never-frozen dough topped with 100 percent real mozzarella and fresh vegetables, and he is instantly converted. Danish

Mumbai: As India steps into a decade defined by brand-led growth, Ormax Consultants has announced the refresh of its specialist brand naming division — Ormax Cognito, the country’s first dedicated brand naming practice.For over two decades, Ormax Cognito has shaped some of India’s most memorable and enduring brand names — from Globus to Fun Republic, Hathway to Zoop, Hungritos to Taj Souk. Each name has gone beyond recognition to deliver recall, relevance, and resonance — the three qua

MUMBAI: Saatchi & Saatchi India has launched ‘Journeys of Imagination’, a festive campaign that celebrates people’s journey, while positioning Audi as a companion in these explorations.A part of Audi’s signature ‘Journey with Audi’ platform, this festive campaign strengthens brand love while drawing inspiration from its ‘Progress through Technology’ philosophy.Celebrating how innovation and creativity drive progress, on the road and beyond, the campaign is led by a brand film fea

In a medium long dominated by impressions and reach, Out-of-Home (OOH) advertising is undergoing a paradigm shift. OSMO, one of India’s fastest-growing OOH agencies, is pioneering this transition with LOC8 — an AI + Human Vision Cognition platform that measures real attention in real time.In conversation with MediaNews4U , Mangesh Shinde, Co-Founder of OSMO, discusses how LOC8 aims to redefine accountability and performance measurement in OOH. Q) For decades, OOH has been measured in impress

Public Relations has long been recognized as a critical driver of reputation and influence, yet its value has often been debated in boardrooms. Unlike advertising, which has traditionally relied on direct metrics like cost per click or impressions, PR has often leaned on measures that are eye-catching but shallow. Metrics such as advertising value equivalency (AVE), gross impressions, or social media likes have dominated reports for decades. These figures may provide comfort but fail to demonstr

The next decade belongs to a generation that most businesses are not even preparing for.Gen Alpha.Born between 2010 and 2025, they are the children of millennials and Gen Z. By 2030, the oldest of them will be entering the workforce. By 2035, they will be the world’s largest consumer group.They are the first generation raised entirely in a world where Ai assistants and Agents, vision systems like Google Lens, voice engines like Alexa and Siri, recommendation engines behind Netflix and Spotify,

Mumbai: Admitad India has announced the launch of Trendweave, a social shopping platform designed for digital creators and influencers, as part of a deliberate drive to increase its presence in the creator economy. By opening carefully curated stores called TW Shops, where followers may browse their lifestyle selections in areas like fashion, beauty, fitness, and home, creators can now use Trendweave to monetize their influence.At its core, Trendweave is a social shopping platform where creators

Mumbai: In a striking statement for sustainability and a never-seen-before move, Chupps Footwear, India’s homegrown open-footwear brand, has unveiled India’s first biodegradable billboard in Bandra, Mumbai, making a visible statement about invisible waste. Unlike traditional billboards that linger long after the message fades, this one is designed to disintegrate naturally when it rains, mirroring the brand’s latest innovation: footwear that biodegrades in just 24 months once discarded in

Mumbai: After a successful decade-long journey at Times Internet, Rishiraj Srivastava has joined Jiostar as Account Director – Large Client Solutions, marking the next phase of his professional journey in the digital and media space.With over 15 years of experience across leading organizations including Times Internet, NDTV, Dainik Bhaskar, and Business Standard, Rishiraj brings extensive expertise in driving growth through integrated media solutions, digital transformation, and high-impact cl

Chennai: G Square Housing, a plotted development specialist and a leading real estate developer, has announced the appointment of Vimesh P as Chief Marketing Officer (CMO). This strategic leadership addition is aimed at accelerating the company’s expansion, strengthening its brand positioning, and enhancing customer engagement across key markets.In his new role, Vimesh will lead G Square Housing’s integrated marketing and communication strategy with a sharp focus on digital transformation, b

In a world where customer expectations are constantly evolving, mere connection is no longer enough—businesses must engage, convert, and retain through intelligent, two-way communication. With India's CPaaS market poised to hit $121 billion by 2034 (Future Market Insights report), AI-driven, multi-channel engagement is rapidly shifting from an advantage to a necessity.At the forefront of this shift, Sinch is focussing on redefining customer interactions with AI-powered chatbots, personalised v