Lola Cars and Warner Bros. Discovery Forge Multi-Year Partnership with Electrifying Superman Livery for Berlin E-Prix

Mumbai: Motorsport innovation meets superhero spectacle as Lola Cars and Warner Bros. Discovery announce a dynamic multi-year partnership that combines engineering excellence with pop culture power. The collaboration kicks off with a high-voltage activation at the ABB FIA Formula E World Championship in Berlin, timed with the global release of DC Studios’ “Superman”.At the heart of the launch, the Lola T001, driven by Zane Maloney and Lucas di Grassi for the Lola Yamaha ABT Formula E team,

12 Jul 2025 12:51 pm
A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025

The ICC Test Championship Final is not just a battle for the crown of cricket’s purest format — it’s also a battleground for brand visibility. TAM Sports' latest advertising report highlights the dramatic contrasts between the 2023 and 2025 finals, underlining how team participation, particularly India's, plays a defining role in shaping advertiser sentiment and media spends. 2023: India vs. Australia – A Ratings and Revenue High In 2023, the showdown between cricketing giants India and

12 Jul 2025 12:36 pm
Green Trends launches ‘Big Style’s Extra’ with exciting salon rewards all July

Chennai: Green Trends, an unisex hair and beauty salon chains under the FMCG major CavinKare, has launched its latest consumer campaign titled ‘Big Style’s Extra’ — a city-wide initiative focused on rewarding salon experiences and celebrating personal style. The campaign, live across all Green Trends salons in Chennai throughout July 2025, aims to encourage both men and women to indulge in premium grooming services while enjoying attractive savings.As part of the campaign, customers can

12 Jul 2025 12:28 pm
Universal Music India Signs Strategic Vinyl Licensing Deal with Blisstainment for Domestic Catalogue

Mumbai: Universal Music India (UMI), a part of Universal Music Group and one of the country’s foremost music-led entertainment labels, has entered into a licensing agreement with Blisstainment, the music retail brand owned by Basking Shark Private Limited. This partnership will see Blisstainment become the official licensor and distributor of vinyl records from UMI’s extensive domestic repertoire, remastered and released on premium 180g 12-inch records.As part of the deal, several iconic Hin

12 Jul 2025 12:16 pm
Golden Bullet’s new ad by Buzz Makers celebrates precision, purpose, and the right tools with Manu Bhaker

Mumbai: In a powerful new brand film titled “Champions Choose The Best Tools,” Golden Bullet has teamed up with creative agency Buzz Makers and Olympic double bronze medallist Manu Bhaker to celebrate the unsung champions of India’s workshops, factories, and construction sites. The film highlights how the right tools empower professionals to deliver excellence every day — much like an athlete depends on their equipment to hit their mark.In the film, Manu Bhaker’s presence symbolizes fo

12 Jul 2025 12:03 pm
Malaysia Airlines enhances campaign with upgraded experiences and exclusive offers

Mumbai: Malaysia Airlines is amplifying its popular “Time for Memorable Journeys” campaign with a limited-time global fare showcase and a suite of refined in-flight and on-ground experiences, inviting travellers to plan unforgettable escapes between 8 to 21 July 2025, for travel until 31 May 2026. From INR 17,199, passengers can fly to destinations like Sydney, Tokyo, Bali, and Kuala Lumpur, while enjoying an elevated experience built around seamlessness, comfort, and signature Malaysian Hos

12 Jul 2025 11:54 am
Raymond and Goonj Launch 2025 Edition of ‘Look Good Feel Good’ Campaign, Championing Dignity Through Clothing

Mumbai: In a heartfelt move that blends fashion with social responsibility, Raymond has once again partnered with Goonj to launch the 2025 edition of its annual garment exchange initiative, “Look Good Feel Good.” Actor and philanthropist Sonu Sood joins this year’s campaign as its face, amplifying the message that clothing, when thoughtfully passed on, can restore dignity and bring hope to someone’s life.The initiative, active from 4th to 27th July, invites people to contribute gently-us

12 Jul 2025 11:28 am
Zee Telugu’s Jayam enters the boxing ring this Monday at 8 PM!

Hyderabad: Zee Telugu has consistently strived to present its audience with original, inspiring, and innovative tales. Consistently raising the bar, Zee Telugu has always redefined storytelling in the Telugu TV industry, and they are about to do it again. In the coming week, Zee Telugu will premiere a new show titled, Jayam , which has a thrilling storyline and promises to keep the audience hooked with a great blend of mystery and personal hardships. With the promos already creating a lot of buz

12 Jul 2025 11:23 am
GIVA and Anushka Sharma redefine Rakhi Bonds in heartwarming ‘Ties of Love’ campaign

Mumbai: This Raksha Bandhan, GIVA and brand ambassador Anushka Sharma are celebrating bonds that go beyond tradition — and even species — with the launch of their latest digital film under the “Ties of Love” campaign. In a refreshing and emotional take on Rakhi, the film shows Anushka tying a rakhi not on a sibling, but on her beloved dog, highlighting that true love and protection know no conventional boundaries.Rooted in the sentiment of Raksha Bandhan — love, protection, and gratitu

12 Jul 2025 11:15 am
Candyman Sourzzz launches ‘Soury Not Sorry – Season 2’ featuring Sumukhi Suresh

Mumbai: After the roaring success of its debut season, ITC’s Candyman Sourzzz has returned with a zesty second chapter of its acclaimed branded content IP, ‘Soury Not Sorry – Season 2’. With celebrated comedian Sumukhi Suresh joining as host, the series brings unapologetic humour and sharp Gen Z insight to the forefront through laugh-out-loud chats with kids and teens.Launched on June 28, 2025, via @itc.candyman on Instagram, the new season takes the quirky tone of the brand even further

12 Jul 2025 11:05 am
Fenesta brings a splash of humour This Monsoon with new campaign film: “Fine. Finer. Fenesta”

Mumbai: Fenesta has launched a quirky, relatable new campaign film under its ongoing ‘Fine. Finer. Fenesta’ series, capturing the chaos of the monsoon season with a clever comedic twist. Titled “Keep the Rain Out with Fenesta Windows & Doors”, the film humorously highlights how the right fenestration solution can transform a soggy nuisance into a season of joy.Conceptualized and directed by Titus Upputuru, the film opens with a man returning home, only to find a puddle on the floor. In a

12 Jul 2025 10:53 am
Sebamed challenges dandruff myths with bold new Campaign

Mumbai: In a cluttered category dominated by cosmetic claims, Sebamed is flipping the script with a bold new campaign that asks, “Does your anti-dandruff shampoo really work?” Known for its science-backed skincare, Sebamed’s latest initiative highlights a less-talked-about aspect of dandruff — itchiness — and offers a dermatologically tested solution that addresses both flakes and irritation at the root.Through three witty and relatable films — Museum, Yoga, and Date — the campaign

12 Jul 2025 10:38 am
Tata Trusts’ ‘Khud Se Jeet’ Campaign encourages women to prioritise health and beat cervical cancer with early detection

Mumbai: Tata Trusts has unveiled its powerful new awareness campaign titled ‘Khud Se Jeet’, a compelling initiative designed to encourage early screening for cervical cancer by addressing the internal battle many women face — the hesitation, stigma, and silence that often keep them from seeking timely help.Cervical cancer remains the second most common cancer among Indian women, yet due to limited awareness, fear, and cultural stigma, many continue to delay or avoid screening altogether.

12 Jul 2025 10:20 am
Sarina Menezes elevated to SVP & Head – Marketing & Corporate Communication at Oberoi Realty

Mumbai: Oberoi Realty Ltd., has promoted Sarina Menezes to Senior Vice President & Head – Marketing & Corporate Communication. Prior to this, she served as Vice President in the same function at the company.A seasoned marketing professional, Sarina brings over three decades of experience across marketing strategy, corporate communications, business development, and brand management. In her new role, she will continue to drive strategic marketing, digital innovation, and communication initiativ

12 Jul 2025 10:03 am
McDonald’s India (North & East) launches ‘The Ranveer Singh Meal’ with new TVC celebrating Joy, Flavour & Fan Culture

New Delhi: McDonald’s India (North and East) has joined forces with Bollywood superstar Ranveer Singh to unveil its latest campaign featuring the all-new “The Ranveer Singh Meal”. Launched with a vibrant, quirky, and heartwarming TVC — watch here — the campaign captures the high-octane personality of Ranveer and the universal joy that McDonald’s evokes among fans.Inspired by McDonald’s global Famous Orders initiative, this limited-time meal is rooted in fan truth and celebrates the

11 Jul 2025 6:02 pm
Zee Entertainment Unveils R.I.S.E to Power the Next Wave of Brand Building with a Results-First, Omnichannel Strategy

New Delhi: Zee Entertainment Enterprises Ltd. (ZEEL), one of India’s foremost media and entertainment powerhouses, has launched R.I.S.E —a flagship initiative aimed at redefining brand building through a results-first, omnichannel approach. The inaugural edition of the multi-city event took place in Mumbai on July 11, marking the beginning of a nationwide journey that will cover Delhi (July 18), Bengaluru (July 23), Chennai (July 25), and Kolkata (July 28). R.I.S.E—short for Results | Inte

11 Jul 2025 5:53 pm
LenDenClub’s 10th anniversary campaign honors quiet lenders who made a life-changing impact in Bharat

MUMBAI: What does it mean to be a hero in today’s world? As LenDenClub a peer-to-peer (P2P) lending platform, completes 10 years of empowering Indians to lend with purpose, it reveals a tribute to those who made this decade-long journey possible. The platform does this not with fanfare, but with quiet belief. Titled 'Bharat’s Silent Heroes', their new campaign salutes the everyday lenders who have powered Indians’ financial dreams without ever seeking the spotlight.The campaign aims to cap

11 Jul 2025 5:49 pm
Kia India names Atul Sood as Senior Vice President – Sales & Marketing

Mumbai: Kia India has announced the appointment of Atul Sood as Senior Vice President – Sales & Marketing, effective immediately.In his new role, Sood will report to Joonsu Cho, Chief Sales Officer, Kia India, and will be responsible for steering the brand’s nationwide sales strategy and operations.With close to three decades of experience in the automotive industry, Atul Sood brings a wealth of knowledge in business growth, dealer network expansion, and customer-focused innovations. Before

11 Jul 2025 5:31 pm
Blue Dart launches ‘Rakhi Express Campaign’ with up to 50% off on festive shipments

Mumbai: Blue Dart Express Limited, South Asia’s premier express air and integrated transportation & distribution company, has unveiled its specially curated ‘Rakhi Express Campaign’, aimed at making Raksha Bandhan celebrations more meaningful, convenient, and affordable for families across India and the world. The campaign runs from 8th July to 9th August 2025 and offers substantial discounts for customers sending rakhis, gifts, and festive wishes to their loved ones.As part of the limited

11 Jul 2025 5:07 pm
VBJ Since 1900 unveils ‘Extravagant Aadi’ Festival Campaign

Chennai: VBJ Since 1900 (Vummidi Bangaru Jewellers), one of India’s most revered heirloom jewellery brands, has announced the launch of its highly anticipated six-week-long ‘Extravagant Aadi’ festival campaign. Running until 17th August 2025, the campaign brings an exciting array of exclusive offers across the brand’s diverse product categories—Gold, Diamond, Silver, Solitaire, Platinum, and Precious Stone jewellery.Rooted in a legacy of craftsmanship and cultural pride, VBJ Since 1900

11 Jul 2025 4:31 pm
PROHED bags Digital Mandate from NAVNEET TOPTECH

Mumbai: PROHED, a performance marketing agency based in Gurugram, has been awarded the digital marketing mandate for NAVNEET TOPTECH, the EdTech arm of Navneet Education Limited. This strategic partnership aims to enhance NAVNEET TOPTECH’s digital presence, strengthen its SEO capabilities, and drive impactful performance-led campaigns.NAVNEET TOPTECH is a pioneering EdTech company transforming classroom teaching and learning across India. With a footprint in over 4,000 schools across more than

11 Jul 2025 4:03 pm
ITC Aashirvaad introduces region-specific ‘Boga Atta’ for Assam Market

Mumbai: ITC Aashirvaad has unveiled a new regional innovation — Aashirvaad Boga Atta — a premium fine white wheat flour tailored to the culinary preferences of consumers in Assam. This launch marks the brand’s continued commitment to offering regionally relevant products made with superior quality and care.Designed especially for Assamese households where food is synonymous with love and tradition, Aashirvaad Boga Atta stands out with its smooth white texture and soft consistency, making i

11 Jul 2025 3:35 pm
Infomo appoints Animesh Kumar as CEO – India

Mumbai: Infomo Digital Media Private Limited has announced the appointment of Animesh Kumar as Chief Executive Officer – India. With over two decades of experience in digital marketing, media consulting, and tech-driven advertising, Animesh will be at the helm of Infomo’s growth and innovation agenda in India, while also contributing to its global expansion.In his new role, Animesh Kumar will lead the company’s efforts in developing next-generation, AI-powered, privacy-compliant advertisin

11 Jul 2025 3:01 pm
GreenHonchos wins Digital Growth Mandate from Premium Menswear Brand Blackberrys

Mumbai: Blackberrys Fashion, a menswear brand, has announced a strategic partnership with GreenHonchos, India’s top digital commerce enabler, to bolster its Direct-to-Consumer (D2C) growth and digital transformation journey.With over three decades of fashion excellence, Blackberrys has built a legacy of crafting sharply tailored, contemporary menswear for the modern Indian man. As the brand accelerates its growth in a digitally-driven retail landscape, it aims to deepen online engagement and b

11 Jul 2025 2:26 pm
Why PR Is the Secret Weapon Behind a Strong Personal Brand

In today’s fast-moving digital world, your personal brand isn’t just a “nice to have” — it’s your reputation. Whether you're a professional, entrepreneur, creator, or public figure, the way people see and talk about you can open doors... or quietly close them.Yes, social media platforms like LinkedIn, Instagram, and YouTube have made it easier to get noticed. But visibility alone isn’t enough anymore. If you want people to trust you, take you seriously, or work with you — your br

11 Jul 2025 11:59 am
Jupiter Money names Akhilesh Jha as Senior Vice President – Banking and Partnerships

Bangalore: Jupiter Money, a money platform, has announced the appointment of Akhilesh Jha as Senior Vice President, Banking and Partnerships. In this strategic role, Akhilesh will drive Jupiter’s partner-led growth across savings, credit, and payments, as the platform continues its mission to simplify money management for digital-first Indians.Bringing over two decades of experience in banking, Akhilesh previously served as Head of Retail Banking Portfolio at DBS Bank, and has built a strong t

11 Jul 2025 11:36 am
Like Dal, Great Indian Advertising is Familiar, Emotional and Deeply Rooted in Memory and Meaning: Kantar India

Mumbai: To mark the fifth anniversary of the Kantar Creative Effectiveness Awards in India, Kantar— a leading marketing data and analytics company—has unveiled a fresh insight framework rooted in five years of standout Indian advertising: Culture is the Context. Creativity is the Catalyst. Impact is the Outcome. A deep dive into India’s most resonant campaigns across languages, regions, and categories revealed a consistent pattern. While formats, trends, and technologies continue to evolve

11 Jul 2025 11:03 am
Mount Everest Breweries names Vinod Babu G as Chief Executive Officer

Mumbai: Mount Everest Breweries Ltd. (MEBL) has announced the appointment of Vinod Babu G as its new Chief Executive Officer. The move signals MEBL’s continued focus on building iconic beer brands, expanding into new markets, and accelerating its premiumization strategy.With over 19 years of leadership experience in the FMCG and alcoholic beverages industry, Vinod brings a sharp commercial acumen and deep expertise in the premium segment. He has previously held key roles at Anheuser-Busch InBe

11 Jul 2025 11:01 am
Emami promotes Kaushik V as Vice President – Marketing

Mumbai: FMCG major Emami Ltd. has elevated Kaushik V as Vice President - Marketing. Prior to this, Kaushik held the role of Business Head – Relief Oils, Talc, and Skincare, overseeing some of the company’s most iconic brands.Kaushik has been a part of the Emami leadership team for the past three years, where he has led the marketing efforts for brands such as Navratna, Navratna Talc, DermiCool, and Creme-21.Announcing the promotion on LinkedIn, Kaushik shared, I’m happy to share that I’v

11 Jul 2025 10:38 am
McCann Worldgroup Appoints Ida Rezvani as President, Global Chief Client Officer

New York: McCann Worldgroup has announced the appointment of Ida Rezvani as President, Global Chief Client Officer for both McCann and McCann Worldgroup. In this newly established role, Rezvani will be responsible for enhancing innovation and delivering greater value across the agency’s global client base. Rezvani brings over two decades of experience leading some of the world’s most iconic brands. She joins McCann from Publicis, where she served as the Global Client Lead for Pfizer, spearhe

11 Jul 2025 10:29 am
Digital Kong wins Social Media and PR Mandate for Shark Tank-Funded Prosthetics Brand Fupro

Mumbai: Digital Kong, a digital marketing agency based in Delhi NCR, has secured the social media and public relations mandate for Fupro, the Shark Tank India-backed prosthetics brand that has earned acclaim for its affordable and functional mobility solutions.As part of the mandate, Digital Kong will lead end-to-end digital storytelling and strategy for Fupro and its founders across social media platforms. This includes content creation, platform strategy, online engagement, and strengthening t

11 Jul 2025 10:04 am
Priya Nair appointed CEO and MD of Hindustan Unilever, Effective August 1, 2025

Mumbai, July 11, 2025: Hindustan Unilever Limited (HUL), India’s leading FMCG company, today announced the appointment of Priya Nair as its new Chief Executive Officer and Managing Director , effective August 1, 2025 . Nair, currently President, Beauty & Wellbeing at Unilever, will also join the Board of HUL, subject to necessary approvals, while continuing her role as a member of the Unilever Leadership Executive (ULE). Priya Nair brings with her three decades of experience at HUL and Unileve

11 Jul 2025 10:00 am
At Sony Music Publishing India, we safeguard songwriters’ rights with copyright management and fair royalty collection: Dinraj Shetty

As the global music community comes together to celebrate World Music Day on 21 June, we often focus on the stars on stage — but what about those working behind the scenes to make music possible, protect its value, and ensure that creators are compensated?While music creators are gaining visibility, there remains a significant gap in understanding the role publishers play in protecting, promoting, and monetizing creative works. From navigating sync deals and licensing frameworks to global IP m

11 Jul 2025 9:51 am
ZEE Entertainment Sees 60% Shareholder Support for Promoter-Backed Warrants; Focus Remains on Long-Term Growth and Profitability

Mumbai: ZEE Entertainment Enterprises Ltd. (ZEEL) announced that approximately 60% of its participating shareholders have voted in favour of the company’s proposal to issue fully convertible warrants to promoter group entities. While acknowledging the mixed response, the company reaffirmed its commitment to maximizing shareholder value and maintaining transparency in its strategic decisions. In an official statement, a company spokesperson said, “The Board and the management of the Company h

11 Jul 2025 9:45 am
Creative Submissions Now Require Brand and Agency Leader Approval at Cannes Lions

Cannes Lions has announced new integrity standards and measures for its Awards. Following a thorough review, an evolved framework will be introduced to provide a renewed model of accountability, rigour, and trust for creative excellence. “The industry landscape is changing at lightning speed,” said Simon Cook, CEO, LIONS. “And, in common with the rest of the industry, Cannes Lions is adapting at pace to meet this.” During Cannes Lions 2025, collective concerns around manipulation, synthe

10 Jul 2025 6:52 pm
80% of Gen Z uses Google Search for various purposes; new AI advancements make it more intuitive and interactive: Google

New Delhi: Google has showcased the next generation of AI-powered tools at Google Marketing Live India, its flagship event for the advertising and marketing ecosystem. Designed to empower marketers in an increasingly complex digital landscape, the new innovations promise to reimagine the advertising experience—from creative development to campaign performance and measurement—using the full potential of Google AI.With 80% of Gen Z relying on Google Search for shopping and research, the platfo

10 Jul 2025 6:40 pm
Pitchfork Partners wins strategic communications mandate for iLink Digital

Mumbai: iLink Digital has appointed Pitchfork Partners Strategic Consulting LLP, a Mumbai-based reputation consultancy, as its strategic communication partner. The partnership aims to bolster iLink Digital’s brand visibility and reputation across stakeholders and key markets.Founded in 2002, iLink Digital is a global AI-led digital transformation services firm that works with Fortune 500 and Global 2000 clients. The company has deep expertise in areas such as Product Engineering, Data Analytic

10 Jul 2025 6:19 pm
Social Donut Celebrates 8th Anniversary with Bold Leap into AI-Powered Content Creation

Mumbai: Social Donut, the design-first marketing agency renowned for its scroll-stopping content and bold brand storytelling, is marking its 8th anniversary with the launch of a new AI Content Studio—a next-gen platform built to revolutionize creator campaigns by fusing technology with creativity.Since its inception in 2017, Social Donut has grown into a full-service agency, helping over 100 brands craft culturally resonant campaigns that blend story, strategy, and style. From D2C to fashion,

10 Jul 2025 6:07 pm
AI-Driven Visuals, Voices, and Deepfakes Barred from YouTube Monetization

YouTube will implement a significant change to its monetization policy starting July 15, 2025, as it moves to demonetize videos that rely heavily on artificial intelligence. The platform's updated rules, part of a broader revision of the YouTube Partner Program (YPP), are intended to address growing concerns around inauthentic content, misinformation, and brand safety. The policy targets videos where the primary visuals or audio are produced by AI with minimal human contribution. This includes f

10 Jul 2025 6:06 pm
FundsIndia appoints Akshay Sapru as Group CEO

Bangalore: FundsIndia, a digital investment platform, has announced the appointment of Akshay Sapru as its Group Chief Executive Officer, signaling a transformative chapter in the company’s evolution into a full-spectrum wealth management firm. Based in Bengaluru, Akshay will lead FundsIndia’s strategic direction, growth, and operations across B2C, B2B, and Private Wealth verticals, reporting directly to the Board of Directors.The appointment underscores FundsIndia’s transition from a digi

10 Jul 2025 5:54 pm
MovieVerse Studios and Ellipsis Entertainment Announce Feature Film Debut of Ad Legend Prasoon Pandey

Mumbai: MovieVerse Studios and Ellipsis Entertainment have announced a landmark collaboration to launch the directorial debut of legendary ad filmmaker Prasoon Pandey, marking his much-awaited transition from advertising to the silver screen. The film—a mass contemporary mythological thriller—is set to redefine the genre and is being hailed as one of the most exciting creative ventures of the year.A titan in Indian advertising, Prasoon Pandey has long been celebrated for his innovative story

10 Jul 2025 5:35 pm
AI-Powered Brand Safety, Curation & DOOH to Define the Next Era of Digital Advertising: WARC

Mumbai: WARC, the global authority on marketing effectiveness, has unveiled its latest report The Future of Programmatic 2025, offering a comprehensive look at key shifts shaping the programmatic advertising ecosystem. Based on insights from WARC and partner research, the report identifies four major drivers that are poised to redefine the space: quality buying, the rise of curation, AI-powered brand safety, and the growth of programmatic digital out-of-home (prDOOH). Paul Stringer, Managing Edi

10 Jul 2025 5:26 pm
Equentis launches #AdvisorZarooriHai campaign to promote informed investing

Mumbai: Equentis Wealth Advisory, an equity advisory firm, has launched a bold, awareness-led campaign urging investors to rethink how they approach the stock market. Titled “Don’t Invest in the Stock Market”, the campaign delivers a sharp message: don’t invest—unless it’s through a registered advisor.This provocative, multi-platform campaign challenges common investment behaviours and aims to disrupt the status quo. Despite over 150 years of stock market history, fewer than 8% of In

10 Jul 2025 5:09 pm
Sir David Attenborough’s Landmark Series Asia Premieres on BBC Player in India

Mumbai: Asia, the BBC’s latest landmark natural history series presented by Sir David Attenborough, is all set to premiere on BBC Player in India on July 18, available through Prime Video India (add-on subscription) and Tata Play Binge.Filmed over the course of nearly four years, Asia marks the first time the continent—home to some of the planet’s most extreme landscapes and iconic species—takes centre stage in a major BBC wildlife production. Featuring breathtaking sequences and powerfu

10 Jul 2025 4:50 pm
Zepto unveils quirky Gujarati OOH campaign across Ahmedabad with The Local Talk

Ahmedabad: In a bold and culturally resonant move, Zepto, India’s fastest-growing quick-commerce brand, has rolled out a quirky Out-of-Home (OOH) campaign across Ahmedabad, partnering with regional marketing agency The Local Talk.Focused entirely on large-format outdoor advertising—from hoardings to billboards—the campaign showcases Gujarati-language copywriting infused with humour and relatability. With the brand’s core promise of 10-minute delivery at the heart of the message, the camp

10 Jul 2025 4:34 pm
Britannia Bread unveils “Har Slice Par Prize” Campaign with exciting rewards

Mumbai: Britannia Bread has launched its latest consumer campaign ‘Har Slice Par Prize’, promising exciting rewards for bread lovers across the country.Aimed at making breakfast more interactive and rewarding, the campaign invites consumers to scan a QR code printed on select Britannia Bread packs and enter basic details along with the Lot number for a chance to win big.From Paytm cashback, vouchers from Swiggy and Chaayos, to experiential rewards like breakfast for two at a 5-star hotel or

10 Jul 2025 4:19 pm
ZEE5 Gears Up to Launch FAST Channels in India as Part of Connected TV Push

Mumbai: In a strategic move to strengthen its Connected TV presence, ZEE5 has announced its foray into Free Ad-Supported Streaming Television (FAST) channels in India. The launch, scheduled for August 2025, is being executed in collaboration with Amagi Media Labs Ltd., a global leader in cloud-based SaaS solutions for broadcast and streaming television.The new FAST channels will offer viewers a curated, always-on stream of premium, genre-spanning content, from movies to series in comedy, drama,

10 Jul 2025 4:10 pm
Jaisalmer Marriott Resort & Spa appoints Pooja Gauur as Director of Marketing

Mumbai: Jaisalmer Marriott Resort & Spa, Marriott International’s exclusive desert resort in India, has announced the appointment of Pooja Gauur as Director of Marketing. This strategic move signals the resort’s intent to redefine premium desert tourism in South Asia and establish itself as a globally admired desert destination.Set amid the golden dunes and historic forts of Jaisalmer, the five-star property is uniquely positioned as the only Marriott located in the heart of India’s Thar D

10 Jul 2025 3:09 pm
Havas appoints Toni Ruotanen as Head of E-Commerce, Southeast Asia

Mumbai: Havas has appointed Toni Ruotanen as Head of E-Commerce, Southeast Asia, bringing more than 30 years of global experience in eCommerce, digital advertising, and commercial strategy to the role.Based in Bangkok, Toni will report to Pankaj Nayak, CEO of Havas Media Network Singapore and President SEA – Havas Media.In his new position, Toni will lead the next growth chapter for Havas Market, the agency's specialized commerce and performance marketing unit, powered by Converged.AI. His foc

10 Jul 2025 2:19 pm
WPP Appoints Cindy Rose as Global CEO, Succeeding Mark Read from September 2025

London: WPP, the world’s largest marketing and communications company, has announced the appointment of Cindy Rose as Chief Executive Officer, effective September 1, 2025. She will succeed Mark Read, who steps down after seven years in the role and over three decades with the company. Read will support Rose during a transition period until the end of the year. Cindy Rose brings to WPP an impressive pedigree across technology, media, and telecommunications sectors. She currently serves as Chief

10 Jul 2025 11:41 am
Social Panga bags Marketing Mandate for Neo by Nippon Paint

Mumbai: Social Panga has bagged the social media mandate for Neo by Nippon Paint, the dedicated painting services division of Nippon Paint India. The partnership will focus on digital-first storytelling, campaign development, and community-building aimed at positioning Neo as a category-defining player in the modern home makeover space.The mandate will be serviced by Social Panga’s Bengaluru office. Since onboarding, the agency has launched Neo’s topical campaign for World Painter Appreciati

10 Jul 2025 11:41 am
Consumr.ai names Jaishree Agrawal as Commercial Lead – Consumer Insights

Mumbai: Consumr.ai, the next-generation consumer intelligence platform, has announced the appointment of Jaishree Agrawal as Commercial Lead – Consumer Insights. In her new role, Jaishree will spearhead commercial strategy and client partnerships, enabling brands to harness AI-powered insights for faster, sharper, and more informed decision-making.With over 16 years of experience in market research and insight-driven innovation, Jaishree brings deep domain expertise across behavioural insights

10 Jul 2025 11:28 am
Inside the Minds of India’s Newsroom CEOs: Strategy, Soul, and Surviving Disruption

Mumbai: On Day 1 of the INMA South Asia News Media Festival Conference 2025, the spotlight was firmly on the transformative pulse of Indian news media. Advertising and AI dominated the discourse, but it was a powerhouse panel featuring three of India’s most influential media leaders that truly electrified the room. In a candid, no-holds-barred session titled around leadership transformation, L.V. Navaneeth (CEO, The Hindu ), Sivakumar Sundaram (CEO, The Times of India ), and Sameer Singh (CEO,

10 Jul 2025 11:14 am
Volkswagen India joins hands with Jasprit Bumrah to launch Golf GTI Campaign

Mumbai: In a landmark collaboration that celebrates precision, performance, and composure, Volkswagen India has announced its association with India’s pace spearhead Jasprit Bumrah to launch the campaign for its iconic hot hatch – the Golf GTI.Brought together by a shared legacy of performance, speed, control, and composure, this partnership goes beyond a conventional brand ambassadorship. It is a strategic alignment of two powerhouses — a machine forged in precision and an athlete sculpte

10 Jul 2025 10:55 am
Grandeavour Communication retains Artemis Hospitals’ PR Mandate for Third Consecutive Year

New Delhi: Artemis Hospitals, a multi-specialty hospital chain based out of Gurugram, has reaffirmed its public relations mandate with Delhi-based independent PR consultancy, Grandeavour Communication (GC), extending the partnership into its third consecutive year. The renewed engagement reflects a shared commitment to excellence, strategic storytelling, and impactful healthcare communication in an increasingly dynamic digital world.Over the past two years, Grandeavour Communication has been ins

10 Jul 2025 10:48 am
Brand advocacy involves stakeholders sharing content and views on brands and categories: Ajit Narayan, Socxo

There is a growing trend of B2B influencers and employee generated content. Platforms like Linkedin and even Instagram are now used by companies in building a clout and creating positive impact. Companies as well as brands are roping in external influencers and internal influencers to tap in their industry expertise and build a strong network.Socxo is a Brand Advocacy Platform that helps brands generate and scale organic reach to their content marketing initiatives. The solution helps organisati

10 Jul 2025 9:57 am
Brands Must Assess Their ‘Risk Appetite’ Before Opting for High-Risk, High-Reward Strategies: Kofluence Influencer Marketing Report 2025

Mumbai: Shock marketing campaigns often ignite fiery debates, trigger a wave of memes, and linger in public memory long after their initial media push. This high-stakes strategy—reliant on controversy, surprise, or provocative content—has gained significant momentum in India over the past year, as more industries experiment with its potential. A striking example from 2024 was the Poonam Pandey hoax , a staged ‘death’ announcement designed to raise awareness about cervical cancer. While t

10 Jul 2025 9:52 am
FCB Interface Onboards Swati Balani as Executive Creative Director

Mumbai: FCB Interface has strengthened its creative leadership with the appointment of Swati Balani as Executive Creative Director. In this role, Balani will lead integrated creative mandates spanning mainline, digital, content, and social. Her focus will be on building brand ideas that are strategically robust, culturally relevant, and scalable across platforms. Balani brings over 15 years of diverse experience in advertising and creative leadership. She most recently served as Executive Creati

10 Jul 2025 9:16 am
Famous Innovations Appoints Shiv Sethuraman as Chief Transformation Officer

Mumbai: Independent creative powerhouse Famous Innovations has announced the appointment of advertising veteran Shiv Sethuraman as Chief Transformation Officer, marking a significant move in the agency’s journey towards strategic growth, regional expansion, and global integration. With over two decades of leadership across some of the world’s most respected networks, Sethuraman brings a wealth of global and regional experience. His mandate at Famous Innovations will focus on scaling the agen

10 Jul 2025 8:30 am
Famous Innovations Appoints Shiv Sethuraman as Chief Transformation Officer

Mumbai: Independent creative powerhouse Famous Innovations has announced the appointment of advertising veteran Shiv Sethuraman as Chief Transformation Officer, marking a significant move in the agency’s journey towards strategic growth, regional expansion, and global integration. With over two decades of leadership across some of the world’s most respected networks, Sethuraman brings a wealth of global and regional experience. His mandate at Famous Innovations will focus on scaling the agen

10 Jul 2025 8:30 am