Kérastase appoints Actress Demi Moore as Global Brand Ambassador

Mumbai: Luxury professional haircare brand Krastase has announced Academy Award–nominated actress, producer and New York Times bestselling author Demi Moore as its new Global Brand Ambassador. An enduring icon of elegance, empowerment and timeless beauty, Moore embodies the spirit of liberated femininity that lies at the heart of the Krastase philosophy.With a legendary career spanning multiple decades, Demi Moore has continually redefined the role of women in cinema through iconic performance

13 Jan 2026 5:11 pm
PRable Global names Shivani Sharma as Associate VP – Public Relations and Digital Marketing

New Delhi: PRable Global, a strategic communications and public relations firm, has appointed Shivani Sharma as Associate Vice President, Public Relations and Digital Marketing, strengthening its senior leadership bench as the firm continues to expand its integrated communications and public affairs capabilities.In her new role, Shivani will be responsible for strategic counsel and integrated communication planning for clients, deepening key mandates, and mentoring high-performing teams across s

13 Jan 2026 5:08 pm
Indian Cricketer Deepti Sharma Partners with Ghar Soaps for Digital Campaign

Mumbai: Indian cricketer Deepti Sharma has partnered with homegrown personal care brand Ghar Soaps for a digital campaign focused on clean, conscious living and everyday self-care. The collaboration brings together Deepti’s disciplined, balanced lifestyle and the brand’s philosophy of mindful choices and simple, honest ingredients.As part of the campaign, Deepti is seen incorporating Ghar Soaps into her daily routine, reinforcing the importance of self-care as an essential part of training,

13 Jan 2026 5:08 pm
AdCounty Media India appoints Gaurav Dikshit as Advisor to Board

Mumbai: AdCounty Media India Limited, a digital-first adtech company, today announced the appointment of Gaurav Dikshit as an Advisor to the Board. The appointment is aimed at strengthening the company’s strategic roadmap for future growth, expanding its partner ecosystem, and sharpening its market expansion strategy.In his new role, Dikshit will work closely with AdCounty Media’s leadership and Board to provide strategic direction on partnerships, enhance growth metrics, and create long-ter

13 Jan 2026 4:33 pm
Zee Tamil Unveils a Power-Packed Two-Day Pongal Entertainment Blast with GOAT, Blockbuster World Television Premieres of Madharaasi and Kantara Chapter 1, and Exciting Special Shows

Chennai: Pongal is a celebration of togetherness, gratitude, and tradition, and this festive season, Zee Tamil is all set to make the celebrations even more memorable for its viewers. With a thoughtfully curated line-up of special shows, engaging Pattimandram, exclusive interviews, and blockbuster World Television Premieres, the channel promises two days of uninterrupted family entertainment on Pongal – January 15 (Thursday) and Mattu Pongal – January 16 (Friday). So, mark your calendars and

13 Jan 2026 4:15 pm
JioHotstar unveils trailer of ‘Space Gen: Chandrayaan’, chronicling India’s scientific comeback

Mumbai: JioHotstar has released the trailer of Space Gen: Chandrayaan, a five-episode original series inspired by real events that chronicles one of India’s most defining scientific journeys—from public failure to historic triumph. Produced by The Viral Fever (TVF) and directed by Anant Singh, the series will premiere exclusively on JioHotstar on January 23, 2026.Set against the backdrop of the Chandrayaan-2 mission, the series revisits the moment when communication was lost just 2.1 km from

13 Jan 2026 4:10 pm
Mathrubhumi International Festival of Letters 2026 kicks off pre-festival conversations across Kerala

Kochi: The Mathrubhumi International Festival of Letters (MBIFL), one of India’s largest literary festivals, has announced a series of pre-festival activations aimed at building momentum and engaging writers, thinkers, and cultural enthusiasts ahead of its 2026 edition.The pre-festival programme begins with Double Strong “Kaduppathiloru Charcha”, a series of thought-provoking discussions designed to spark literary and cultural conversations across Kerala. The initiative will span seven dis

13 Jan 2026 3:58 pm
World Pickleball League names Eurosport India as Official TV Broadcast Partner for Season 2

Mumbai: The World Pickleball League (WPBL) has announced Eurosport India, owned by global media major Warner Bros. Discovery, as its official television broadcast partner for Season 2. The partnership will bring India’s premier franchise-based pickleball league to over 70 million homes across the country.Following a successful inaugural season in 2025 that introduced pickleball to Indian prime-time audiences, WPBL is set to return on a larger scale. Season 2 will feature seven teams, following

13 Jan 2026 3:44 pm
Norwegian Cruise Line revives iconic tagline with new brand platform “It’s Different Out Here”

Mumbai: Norwegian Cruise Line (NCL), a pioneer in global cruise travel with a 59-year history of innovation, today unveiled its refreshed brand platform, “It’s Different Out Here,” reintroducing its iconic 90s tagline with a modern twist to meet the expectations of today’s travellers.Rooted in NCL’s legacy as the creator of “Freestyle Cruising,” the new platform celebrates the cruise line’s disruptor mentality — from eliminating rigid dining and entertainment schedules to intro

13 Jan 2026 3:41 pm
SBI, ICICI Prudential and HDFC MF take bulk of Amagi’s anchor allocation

Mumbai: Amagi Media Labs Ltd. (Amagi) has raised ₹805 crore from marquee anchor investors ahead of the opening of its ₹1,789-crore Initial Public Offering (IPO) on January 13, 2026. The company allotted 2,22,95,799 equity shares to 42 anchor investors at ₹361 per share, the upper end of the price band, aggregating to approximately ₹805 crore.Amagi’s IPO marks calendar year 2026’s first deep-tech, SaaS and private sector public issue, underscoring strong institutional interest in the

13 Jan 2026 3:39 pm
GRB Ghee brand Founder G. R. Balasubramaniam conferred ‘Outstanding Dairy Professional Award, 2025’

Bengaluru: G. R. Balasubramaniam, Founder, Chairman and Managing Director of GRB Dairy Foods Private Limited, has been conferred the Outstanding Dairy Professional Award, 2025 by the Indian Dairy Association (IDA), South Zone, recognising his transformational leadership and lasting contribution to the evolution of India’s modern dairy industry.The award honours Balasubramaniam’s pivotal role in building GRB Dairy Foods into one of India’s most trusted dairy brands. Over a career spanning m

13 Jan 2026 2:26 pm
IAA and AFAA invite entries for Olive Crown Awards

Mumbai: The International Advertising Association, India Chapter (IAA) and the Asian Federation of Advertising Associations (AFAA) are inviting entries for the 16th edition of the widely acclaimed Olive Crown Awards,[caption id=attachment_2472345 align=alignright width=183] Abhishek Karnani,[/caption]Says IAA President Abhishek Karnani, “The Olive Crown Awards are among the most respected awards of their kind in the world. They salute creativity in communicating sustainability. There are also

13 Jan 2026 2:14 pm
Project Worldwide introduces “Math of Marketing” to Strengthen Marketing Measurement in India

Bangalore: Project Worldwide, the leading independent global network of specialized agencies, has announced the launch of “Math of Marketing,” a proprietary Intellectual Property (IP) aimed at redefining how marketing effectiveness and measurement are approached in India.Debuting with India’s largest-ever study on marketing ROI, Math of Marketing is positioned as a long-term strategic pillar for Project Worldwide. The IP will function as a continuous intelligence engine, bringing together

13 Jan 2026 2:03 pm
La Pink celebrates Lohri & Makar Sankranti with new campaign ‘Purity that Belongs to Our Roots’

Mumbai: La Pink, India’s first beauty brand offering 100% microplastic-free formulations, has unveiled its new festive campaign titled ‘Purity that Belongs to Our Roots’, timed with the celebrations of Lohri and Makar Sankranti. The campaign weaves together cultural traditions and conscious skincare choices, reinforcing the brand’s philosophy that purity is central to rituals, values, and everyday personal care.The campaign film follows the journey of a Punjabi woman transitioning from t

13 Jan 2026 2:00 pm
Ormax Media launches Ormax StreamView to track weekly OTT viewership in India

Mumbai: Ormax Media, India’s premier media insights and consulting firm, has announced the launch of Ormax StreamView, a new syndicated product aimed at providing an independent, standardised view of what audiences in India are watching on OTT platforms.With streaming platforms following varied disclosure practices and the absence of a unified measurement framework, Ormax StreamView seeks to offer objective, third-party viewership estimates for India’s fast-evolving OTT ecosystem.Ormax Strea

13 Jan 2026 1:59 pm
McDonald’s India (North & East) empowers over 2,500 youth through workforce initiative

MUMBAI: On National Youth Day, McDonald’s India – North & East marks a milestone in empowering youth across the region. Through its flagship initiative, McDonald’s for Youth,’ the brand has helped over 2,500 young individuals take their first steps into the workforce, significantly exceeding the initiative’s original hiring goals.The programme focuses on creating meaningful employment opportunities for young people, particularly those from less‑privileged backgrounds, by partnering w

13 Jan 2026 1:54 pm
‘Z’ partners with Kabaddi Champions League Haryana for Live Broadcast across Zee 5 and Linear Channels

Mumbai: Zee Entertainment Enterprises Limited (‘Z’), India’s leading media and entertainment company, has announced a landmark partnership with the Kabaddi Champions League (KCL) Haryana to bring the energy and passion of professional kabaddi to audiences across the country. Officially sanctioned by the Amateur Kabaddi Association Haryana (AKAH), the league’s inaugural season will be held from January 25 to February 7, 2026, with eight franchises competing for the title.As part of the co

13 Jan 2026 1:37 pm
WPP’s Country Manager for India CVL Srinivas to retire at end of March 2026

Mumbai: WPP has announced that CVL Srinivas (Srini), Country Manager for India, will retire from the company at the end of March 2026, bringing to a close a distinguished 36-year career. Since taking on the role in 2017, Srini has played a pivotal role in transforming India into one of WPP’s most strategic and dynamic markets, elevating it to become one of the company’s top four revenue contributors globally.Srini’s two-decade tenure at WPP has been marked by sustained growth, operational

13 Jan 2026 1:28 pm
The Grand Jury of the NDTV Masterstroke Art Awards meets today to recognise artistic excellence

Mumbai: The Grand Jury of the NDTV Masterstroke Art Awards comes together today, 13 January 2026, to imagine a meaningful and enduring cultural conversation around Indian art and culture.The jury meeting brings together an exceptional assembly of artists, patrons, curators, collectors, and cultural leaders - individuals whose work has shaped institutions, movements, and artistic discourse across India and internationally. Their presence in jury underscores a rigorous and considered process that

13 Jan 2026 1:15 pm
LightFury Games ties up with The Ashes and BBL to launch new E-Cricket brand identity

Bengaluru: LightFury Games, India’s AAA-focused game-tech studio and the developer behind the upcoming esports title E-Cricket, has partnered with two of global cricket’s most iconic properties — The Ashes and the Big Bash League (BBL) — marking a significant international milestone for an Indian gaming studio.The partnerships served as the global stage for the unveiling of LightFury’s new E-Cricket logo, which features a sharper, more athletic design language aligned with internationa

13 Jan 2026 1:03 pm
Kalyan Jewellers named Official Style Partner of RCB Women

Mumbai: Kalyan Jewellers has announced its association with Royal Challengers Bengaluru Women (RCB Women) as the team’s Official Style Partner, as the side begins its Women’s T20 League 2026 campaign today.The partnership brings together two brands united by shared values of confidence, individuality and a modern Indian identity. As Official Style Partner, Kalyan Jewellers will collaborate with RCB Women to celebrate contemporary expression and self-belief, both on and off the field.The asso

13 Jan 2026 12:45 pm
Three Fourth Solutions wins the Digital & Creative Mandate for NSHM Knowledge Campus

Mumbai: Three Fourth Solutions (TFS), a national full-stack marketing and communication agency, has been awarded the Digital and Creative Mandate for NSHM Knowledge Campus, one of Eastern India’s leading educational institutions. This partnership strengthens TFS’s growing portfolio in the education sector and reflects its commitment to building impactful digital identities for institutions shaping the next generation.Under this mandate, TFS will take complete ownership of NSHM’s social med

13 Jan 2026 11:47 am
Doubling India’s Screen Count Could Unlock ₹6,600 Crore in Box Office, MAI–EY Report Says

*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))] dir=auto tabindex=-1 data-turn-id=909db1c0-2c8d-4477-b994-4c2249c179fb data-testid=conversation-turn-2 data-scroll-anchor= rue data-turn=assistant> Mumbai: Even as streaming platforms proliferate, India remains a cinema-first market at heart. Eight out of ten Indian moviegoers still prefer watching films in thea

13 Jan 2026 11:42 am
Maha CM Devendra Fadnavis launches News18 Marathi’s new brand identity

Mumbai: News18 Lokmat has been rebranded as News18 Marathi, with Maharashtra Chief Minister Devendra Fadnavis unveiling the channel’s new identity.The rebranding follows Network18’s full acquisition of IBN Lokmat News Pvt. Ltd. in October last year, making the channel a wholly owned subsidiary of the group.The refreshed brand aligns the channel more closely with the News18 network, combining a national perspective with hyper-local reporting, reinforcing its positioning as “Awaaz Maharashtr

13 Jan 2026 11:35 am
HCLTech to partner with The Magnum Ice Cream Company to modernize its digital foundation

Chennai: HCLTech, a global technology company, has entered into a multi-year partnership with The Magnum Ice Cream Company (TMICC), the world’s largest ice cream company, to design, build and manage a future-ready IT infrastructure. As part of the engagement, HCLTech will deploy its AI Force platform to embed artificial intelligence across TMICC’s digital foundation in the coming years.The partnership will see HCLTech integrate predictive analytics, enhance business process observability and

13 Jan 2026 11:27 am
PR Trends to look out for in 2026

As we wrap up yet another exciting and dynamic year and gear up to enter 2026, let’s see how the PR Industry is shaping up. 2025 was a highly dynamic year, something we last saw in 2020, where consumer reading patterns and consumption patterns had a high shift. While 2020 brought its own set of situations and challenges, 2025 ushered in the AI Wave. While chatter around AI was already there, 2025 got the waves to come in a little stouter.As we move into 2026, here are some key trends that bran

13 Jan 2026 11:20 am
Secret Alchemist raises $3 million in seed funding led by Unilever Ventures, with participation from DSG Consumer Partners

Mumbai: Secret Alchemist, a clean perfume brand, has raised $3 million in a seed funding round led by Unilever Ventures, with participation from DSG Consumer Partners. The round includes both primary and secondary capital and follows earlier backing from IPV, underscoring growing institutional confidence in the brand’s long-term vision.Founded by Ankita Thadani, Akash Valia, and Samantha Ruth Prabhu, Secret Alchemist is building what it aims to be India’s first ingredient-led, clean fragranc

13 Jan 2026 11:06 am
Doubling India’s screens, easing curbs could transform cinema business: The Multiplex Association of India’s report

Mumbai: Indians love the theatrical experience yet theatrical exhibition is facing headwinds. 81 per cent of cinemagoers surveyed stated that, other things being equal, they preferred going to the cinema rather than watching films on streaming platforms. 75 per cent preferred the sound and video experience, while 60% enjoyed the “going out to enjoy” experienceYet theatrical exhibition is facing headwinds. India’s theatrical revenues have fallen since 20192019 to 2024. The number of films g

13 Jan 2026 10:54 am
Paramount drags Warner Bros. Discovery to Court in high-stakes Netflix deal Showdown

Mumbai: Paramount Skydance has sued WBD and its CEO David Zaslav in Delaware, escalating its hostile bid to block the media group’s $72-billion sale of its studios and streaming business to Netflix. The legal move comes as Paramount attempts to pry open what it claims is an opaque and biased sale process that unfairly favoured Netflix over rival bidders.In a letter sent to WBD shareholders on Monday, Paramount Skydance CEO David Ellison said the lawsuit is aimed at forcing Warner Bros. Discove

13 Jan 2026 10:35 am
Dina Powell McCormick Takes on Top Leadership Role at Meta

Mumbai: Meta has appointed Dina Powell McCormick as its new President and Vice Chairman, strengthening its leadership bench as the company accelerates investments in artificial intelligence, infrastructure, and long-term capital strategy.McCormick, who has been serving on Meta’s Board of Directors, will now join the company’s management team, playing a central role in shaping Meta’s corporate strategy and operational execution. Her appointment comes at a time when the tech giant is committ

13 Jan 2026 10:33 am
Duolingo and Talented reimagine Chess with a fashion-forward campaign featuring Praggnanandhaa

Mumbai: What began as a language-learning app has steadily evolved into a multi-disciplinary learning platform—and now, Duolingo is bringing one of India’s oldest and most revered games, chess, into the cultural spotlight. With its latest campaign for the Duolingo Chess course, the brand teams up with creative agency Talented and Indian chess grandmaster Rameshbabu Praggnanandhaa, presenting the sport through a bold, contemporary lens.Duolingo’s chess course has rapidly gained popularity w

13 Jan 2026 10:26 am
NARRATIF enters India as Influencer Strategy Consultancy and Enterprise Creator Intelligence Platform

Mumbai: As India’s influencer marketing ecosystem enters its next phase of maturity, NARRATIF has officially launched as the country’s first Influencer Strategy Consultancy and Enterprise Creator Intelligence Platform, aiming to transform how brands build, govern and scale influence.Co-founded by Rushabh Deena Shah and Sarvesh Singh, Narratif is founded on the belief that influence is engineered, not accidental. The company seeks to move brands away from fragmented, campaign-led influencer m

13 Jan 2026 10:11 am
How AI Is Revolutionizing Performance Marketing

Performance marketing emphasises more on results, measurable outcomes, optimized spending, and scaling. Over time, however, the increase in complexity surrounding the digital ecosystem combined with an increase in unpredictability with respect to consumer behaviour has caused marketers to no longer be able to deliver results at the speed or level of precision needed via traditional methods. Thus, AI has become a dominating force in shifting the performance marketing industry, empowering marketer

13 Jan 2026 10:10 am
Ykone, BarCode and Mirror Mirror Merge to new integrated group, ‘One’

Mumbai: Global influencer marketing leader Ykone has announced its merger with Paris-based creative production house Mirror Mirror, forming a new integrated group named One. The strategic move significantly strengthens Ykone’s creative, technology and new-age media capabilities in India, where it operates through BarCode, the influencer marketing agency it acquired in 2024.The newly formed One group brings together over 400 employees across 20 international cities and represents $150 million i

13 Jan 2026 9:52 am
In 2026, the marketing focus will shift from brand identity sharpening to scaling cultural relevance and discipline: Nisha Khatri, Libas

Libas, an ultrafast fashion brand last year had launched 'Saj Dhaj Ke – Season 2'. This is the sequel to its iconic wedding campaign. Building on what was done last year, the campaign celebrates the joy, style, and cultural richness of India’s wedding season through curated festive collections and immersive experiences across stores and digital channels.All flagship stores pan India were transformed into festive spaces, inspired by marigolds, the quintessential symbol of auspicious beginning

13 Jan 2026 9:47 am
Tamil ZEE5 kicks off 2026 with thrilling entertainment slate, launches Pongal Campaign featuring Jiiva and Andrea Jeremiah

Mumbai: Tamil ZEE5 has begun 2026 with strong momentum, reinforcing its commitment to delivering edge-of-the-seat thrillers and high-octane entertainment for its audiences. With a robust pipeline of films and original series, the platform is positioning itself this year as a destination for intense storytelling and immersive viewing experiences.The early momentum for Tamil ZEE5 has been driven by the massive response to the audio launch of Jana Nayagan starring Thalapathy Vijay, which recorded t

12 Jan 2026 5:57 pm
Goa Tourism confirmed as ‘Powered By’ Sponsor for inaugural World Legends Pro T20 League

Goa: The World Legends Pro T20 League (WLPTL) has announced Goa Tourism as the ‘Powered By’ sponsor for its much-anticipated inaugural season, scheduled to begin on January 26 at the 1919 Cricket Stadium in Verna, Goa.The debut edition of WLPTL is set to be an international sporting spectacle, featuring 90 cricketers drafted across six teams. The league will bring together some of the biggest names in world cricket, including international legends such as Shane Watson, Dale Steyn, Jacques Ka

12 Jan 2026 5:34 pm
CNN-News18 presents Ballot Maximum City: Decoding Mumbai’s Biggest Civic Battle

Mumbai: As the Brihanmumbai Municipal Corporation (BMC) heads to polls on 15 January, CNN-News18 ramps up extensive on-ground election coverage through its special programming ‘Ballot Maximum City’. CNN-News18 brings together its strongest editorial resources, top anchors, editors and reporters, to decode one of the most crucial civic elections in the country’s financial capital.As India’s richest municipal body, the BMC plays a pivotal role in shaping Mumbai’s civic infrastructure, pu

12 Jan 2026 5:30 pm
CNN-News18 presents Ballot Maximum City: Decoding Mumbai’s Biggest Civic Battle

Mumbai: As the Brihanmumbai Municipal Corporation (BMC) heads to polls on 15 January, CNN-News18 ramps up extensive on-ground election coverage through its special programming ‘Ballot Maximum City’. CNN-News18 brings together its strongest editorial resources, top anchors, editors and reporters, to decode one of the most crucial civic elections in the country’s financial capital.As India’s richest municipal body, the BMC plays a pivotal role in shaping Mumbai’s civic infrastructure, pu

12 Jan 2026 5:30 pm
Herbalife India renews partnership as Official Nutrition Partner for TATA WPL 2026

Mumbai: Herbalife India, a global health and wellness company, community, and platform, has announced the continuation of its association with the Board of Control for Cricket in India (BCCI) as the Official Nutrition Partner for the TATA Women’s Premier League (WPL) 2026 season. The partnership reinforces Herbalife’s sustained commitment to the growth of women’s sports in India and the holistic well-being of elite athletes.India’s women’s cricket ecosystem continues to witness rapid g

12 Jan 2026 5:23 pm
JioStar Unveils ICC Men’s T20 World Cup 2026 Film Led by India’s Women Champions

Mumbai: JioStar, the official broadcast and digital partner for the ICC Men’s T20 World Cup India & Sri Lanka 2026, has unveiled its new tournament film, signalling a paradigm shift in cricket storytelling. In a first-of-its-kind narrative, reigning ICC Women’s Cricket World Cup champions Jemimah Rodrigues, Deepti Sharma, and Shafali Verma rally the nation in support of the Indian men’s team, marking a symbolic role reversal that reflects the growing stature and influence of the women’s

12 Jan 2026 5:15 pm
Nissan appoints Thierry Sabbagh as President

Gurugram: Nissan has announced a series of senior management changes across its Africa, Middle East, India, Europe and Oceania (AMIEO) region, aimed at strengthening execution of the Re:Nissan transformation plan while enhancing operational efficiency, speed, and customer focus.Effective 1 January 2026, Thierry Sabbagh’s responsibilities have been expanded to include Nissan India, as he assumes the role of Divisional Vice President and President, Middle East, KSA, CIS and India – Nissan and

12 Jan 2026 5:12 pm
Admitad appoints Samrat Dutta as Commercial Director – APAC

Gurgaon: Admitad, a global performance marketing platform, has announced the appointment of Samrat Dutta as Commercial Director for the Asia-Pacific (APAC) region. The move comes as the company sharpens its focus on accelerating growth and deepening its presence across one of the world’s most dynamic digital markets.In his new role, Dutta will lead Admitad’s commercial strategy across APAC, with a mandate to drive regional business growth, strengthen partner relationships, and expand the com

12 Jan 2026 4:57 pm
Oriflame India collaborates with Nitanshi Goel to launch Opt Optimals Even Out range in India

Mumbai: Swedish holistic beauty and wellbeing brand Oriflame has announced a collaboration with actor Nitanshi Goel for the launch of its Opt Optimals Even Out skincare range in India. The move reinforces the company’s focus on skinimalism and science-led skincare solutions tailored to evolving Indian consumer preferences.As demand rises for simplified skincare routines backed by credible, dermatologically tested formulations, the Opt Optimals Even Out range marks a strategic expansion within

12 Jan 2026 4:50 pm
Bravee by House of Beauty appoints Simran Balar Jain as Brand Ambassador

Mumbai: BRAVee, the women’s support solutions sub-brand under the House of Beauty India portfolio, has announced the appointment of Bengaluru-based influencer and advocate Simran Balar Jain as its new brand ambassador. The partnership is aimed at encouraging young women to prioritise self-care, confidence and body positivity through thoughtfully designed, sizeless support solutions.Simran Balar Jain is known for her advocacy of body inclusivity and her authentic portrayal of women’s everyday

12 Jan 2026 4:41 pm
Actor Siddu Jonnalagadda partners with Freedom Sunflower Oil to promote healthy eating in Telugu homes

Hyderabad: Freedom Refined Sunflower Oil, India’s leading edible oil brand, has onboarded popular film actor Siddu Jonnalagadda known for his films like DJ Tillu and Tillu Square, to inspire Telugu households to adopt healthy eating habits. The actor, known for his charismatic screen presence and massive fan following amongst the youth, has emerged as one of the most promising actors in Telugu cinema. The partnership brings together a beloved actor known for his relatable performances with a b

12 Jan 2026 4:36 pm
Samsung and Netflix launch exclusive ‘Stranger Things’ theme for Galaxy users worldwide

Mumbai: Samsung Electronics and Netflix have teamed up to mark the closing chapter of Stranger Things, offering fans a new way to celebrate the iconic series that has shaped global pop culture for nearly a decade. Beginning January 12, Samsung Galaxy users across 186 countries can download an exclusive Stranger Things-themed interface and wallpapers via the Galaxy Store, available at no additional cost for a limited time to users who download or launch the Netflix app.Since its debut in 2016, St

12 Jan 2026 4:30 pm
Samsung and Netflix launch exclusive ‘Stranger Things’ theme for Galaxy users worldwide

Mumbai: Samsung Electronics and Netflix have teamed up to mark the closing chapter of Stranger Things, offering fans a new way to celebrate the iconic series that has shaped global pop culture for nearly a decade. Beginning January 12, Samsung Galaxy users across 186 countries can download an exclusive Stranger Things-themed interface and wallpapers via the Galaxy Store, available at no additional cost for a limited time to users who download or launch the Netflix app.Since its debut in 2016, St

12 Jan 2026 4:30 pm
Vertex Group appoints Puneeta Rajwant as Head of Business Support and Administration

New Delhi: As India's technology infrastructure sector surges toward unprecedented growth, fuelled by smart cities, AI-enabled facilities, and digital workplace transformation, global tech giant Vertex Group is making a strategic bet on operational excellence as the catalyst for hyper-scale expansion. The Times Square-headquartered technology leader has appointed Puneeta Rajwant as Head of Business Support and Administration to architect the company's ambitious ₹1,000 crore revenue milestone b

12 Jan 2026 4:29 pm
Ayekart appoints Vikas Varma Joins as Strategic Advisor & Mentor

Mumbai: Ayekart, India’s first full-stack, farm-to-fork digital infrastructure company, has announced the appointment of Vikas Varma as Strategic Advisor – Mentor. This appointment further strengthens Ayekart’s leadership as it scales its technology-enabled agri-food supply chain solutions.In his advisory role, Vikas will work closely with the founding and leadership team to guide Ayekart’s technology-led growth agenda. His focus areas will include GTM strategy, commercialisation, allian

12 Jan 2026 4:03 pm
86% of Netflix users actively anticipate and wait for theatrical releases to premiere: COTT Data

Mumbai: Netflix has reinforced its leadership in India’s paid OTT landscape, with Haq emerging as the most-viewed movie in Week 1 of 2026, according to data from Chrome OTT (COTT), India’s leading OTT measurement platform. The film recorded 7.42 million unique viewers between January 3 and January 9, 2026, placing Netflix firmly at the top of the theatrical release viewership charts.COTT’s Week 1’2026 data highlights Netflix’s growing dominance as the preferred destination for theatric

12 Jan 2026 3:57 pm
James Varghese launches OTS Communications to offer integrated media solutions

Mumbai: Veteran media professional James Varghese has announced the launch of OTS Communications (I) Pvt Ltd, a full-service media agency offering integrated solutions across Out-of-Home (OOH), BTL activations, retail signage, and ATL media. The new venture aims to deliver performance-led media solutions with a strong focus on strategic clarity, execution discipline, and accountability.With over 33 years of experience in the media and advertising industry, Varghese brings deep expertise in media

12 Jan 2026 3:31 pm
James Varghese launches OTS Communications to offer integrated media solutions

Mumbai: Veteran media professional James Varghese has announced the launch of OTS Communications (I) Pvt Ltd, a full-service media agency offering integrated solutions across Out-of-Home (OOH), BTL activations, retail signage, and ATL media. The new venture aims to deliver performance-led media solutions with a strong focus on strategic clarity, execution discipline, and accountability.With over 33 years of experience in the media and advertising industry, Varghese brings deep expertise in media

12 Jan 2026 3:31 pm
Kotak Mahindra Bank appoints Anup Kumar Saha as Whole-time Director

Bengaluru: Kotak Mahindra Bank (“Kotak”) has announced the appointment of Anup Kumar Saha as Whole-time Director, subject to regulatory approvals. Until the approvals are received, Saha will serve as Whole-time Director (Designate) and will be part of the Bank’s Senior Management effective January 12, 2026.Anup Kumar Saha most recently served as Managing Director at Bajaj Finance, where over a period of more than eight years, he played a key role in transforming the company into one of Ind

12 Jan 2026 3:30 pm
Kotak Mahindra Bank appoints Anup Kumar Saha as Whole-time Director

Bengaluru: Kotak Mahindra Bank (“Kotak”) has announced the appointment of Anup Kumar Saha as Whole-time Director, subject to regulatory approvals. Until the approvals are received, Saha will serve as Whole-time Director (Designate) and will be part of the Bank’s Senior Management effective January 12, 2026.Anup Kumar Saha most recently served as Managing Director at Bajaj Finance, where over a period of more than eight years, he played a key role in transforming the company into one of Ind

12 Jan 2026 3:30 pm
FMCG brands see 5.7% sales growth from advertising on JioStar during IPL 2025: Report

Mumbai: JioStar has released the findings of a comprehensive new study highlighting the powerful impact of sports advertising on consumer purchase behaviour during the TATA IPL 2025. The study, conducted by US-based analytics firm Aintu Inc., analysed offline sales data from over 4,400 retail stores across India, covering more than 40 brands across 15 FMCG categories.The findings offer one of the strongest validations yet of sports advertising’s ability to drive measurable business outcomes. A

12 Jan 2026 2:02 pm
LS Digital crosses 100+ Ads Data Hub (ADH) Implementations in India

MUMBAI: LS Digital, an integrated Digital Business Transformation (DBT) company, has crossed 100+ Ads Data Hub (ADH) implementations.As the industry moves away from third-party cookies and toward secure, consent-based ecosystems, Ads Data Hub has emerged as a cornerstone of clean-room technology, enabling privacy-safe measurement at scale.This scale of implementation is a core pillar of LS Digital’s Media Alchemy framework, a strategic approach where marketing is informed by data and insights,

12 Jan 2026 1:50 pm
Regional OTT platform STAGE signs Randeep Hooda as brand ambassador

Mumbai: Regional language OTT platform STAGE has roped in actor Randeep Hooda as its brand ambassador, as the company gears up to expand into new markets and languages in 2026.The association aligns STAGE’s commitment to hyperlocal storytelling with Hooda’s strong connect to regional roots. Currently streaming content in languages such as Haryanvi, Rajasthani and Bhojpuri, the platform said the collaboration strengthens its vision of taking regional narratives beyond existing markets and mak

12 Jan 2026 1:38 pm
The Westin Jaipur Kant Kalwar Resort & Spa names Pushkar Upadhyay as Director of Sales & Marketing

Mumbai: The Westin Jaipur Kant Kalwar Resort & Spa has announced the appointment of Pushkar Upadhyay as Director of Sales & Marketing for its newly launched luxury sanctuary. A seasoned hospitality professional, Upadhyay brings extensive experience in business development, brand building, and revenue growth to the landmark property.Upadhyay’s career spans several leading global and domestic hospitality brands, including Marriott International, Hyatt Hotels Corporation, Hilton, Radisson, Le Mri

12 Jan 2026 1:21 pm
AAP KI ADALAT: For the first time, boxing legend Mary Kom reveals why she divorced her husband, says, “he’s a cheat, a liar, he was stealing my money”

New Delhi : Six-time world boxing champion M.C. Mary Kom, in a no-holds-barred interview, for the first time revealed the reasons why she decided to divorce her husband after 20 years of marriage.Appearing as a guest in Rajat Sharma's iconic TV show 'Aap Ki Adalat', to be telecast tonight, the boxing legend made several startling disclosures.She said, For the last two years, I have kept this as a secret (maine chhupa ke rakha). Asked why she ditched her husband who was taking care of her kids, t

12 Jan 2026 1:09 pm
The Hello Group India signs Arjun Kanungo to Worldwide Exclusive Management and Bookings

MUMBAI: The Hello Group India (THG India), a joint venture between Sony Music Entertainment India and global entertainment company The Hello Group, proudly announces the signing of Arjun Kanungo, one of India's most influential pop artists, singers, songwriters, and performers, to an exclusive worldwide management and bookings deal.He is a pop singer trained in Hindustani classical music and has performed internationally as a touring vocalist with singer Asha Bhosle.He rose to national prominenc

12 Jan 2026 12:52 pm
Nawgati appoints Ambuj Singh as Senior Vice President – Business and Operations

Mumbai: Nawgati, a fuel-tech solutions provider transforming the fueling ecosystem across India, Sri Lanka, and the UAE, has announced the appointment of Ambuj Singh as Senior Vice President – Business and Operations. In his new role, Singh will spearhead Nawgati’s nationwide business strategy, operations, and client partnerships, while overseeing large-scale deployments, revenue growth initiatives, PSU engagements, and operational efficiency as the company enters its next phase of expansion

12 Jan 2026 12:47 pm
Haier India comes onboard as Official Appliance Partner for Telugu film Mana Shankara Vara Prasad Garu

Mumbai: Haier Appliances India has strengthened its presence in the entertainment ecosystem by coming on board as the Official Appliance Partner of the upcoming Telugu blockbuster Mana Shankara Vara Prasad Garu.The association aligns with Haier India’s long-term brand strategy of embedding itself within culturally significant moments that resonate deeply with Indian audiences. The film, featuring a stellar ensemble cast including Megastar Chiranjeevi, Nayanthara and Venkatesh Daggubati, is sla

12 Jan 2026 12:28 pm
Chtrbox announces Middle East expansion with Dubai as Global hub

Mumbai: Chatterbox Technologies Limited (Chtrbox), India’s first publicly listed creator economy company, has announced its international expansion with the Middle East as its first global operational market. Dubai will serve as Chtrbox’s inaugural global hub, positioning the company to strengthen collaboration between creators, brands and platforms across regions.The move marks a key milestone in Chtrbox’s long-term strategy to build a connected creator economy infrastructure spanning Ind

12 Jan 2026 12:17 pm
CNBC-TV18 Introduces Market Forum: The Alpha Generators for 2026

Mumbai: CNBC-TV18, India’s most trusted business news destination, is set to launch a new flagship property, CNBC-TV18 Market Forum: The Alpha Generators for 2026. This on-ground, invitation-only conclave will bring together some of the country’s most influential voices from the worlds of market investing, banking, and macroeconomics to decode the trends, risks, and opportunities shaping India’s investment landscape in the year ahead. The inaugural edition of the Market Forum will be held

12 Jan 2026 11:48 am
DIVO, musifie partner to launch a nationwide music contest series for 2026–27

Mumbai: musifie, the fast-growing global music creation and direct-to-fan ecosystem, and DIVO (a Warner Music India company), a leading digital media, music distribution and publishing firm, have announced a strategic national partnership to launch musifie x DIVO SoundQuest, a multi-genre, multi-occasion music contest series aimed at discovering and promoting independent artists across India.Designed as a year-long talent discovery and festival-driven initiative, the partnership will roll out si

12 Jan 2026 11:44 am
Jos Alukkas’ ‘My Best Friend’s Wedding’ Feels Like a 2026 Companion to Tanishq’s Iconic 2013 Wedding Film

In Indian advertising, wedding films occupy a rare space where commerce, culture and emotion intersect. Only a handful of brand stories have managed to transcend product and become part of public memory. Among them, Tanishq’s 2013 Wedding Film by Lowe Lintas remains a benchmark — not for its jewellery, but for the quiet courage of its storytelling.More than a decade later, Jos Alukkas’ latest campaign My Best Friend’s Wedding, created by Kochi-based Toki Creative Collective, arrives not

12 Jan 2026 11:40 am
Balaji Wafers appoints Creativefuel as social and digital partner

MUMBAI: As part of its focus on strengthening its digital presence in 2026, Balaji Wafers has appointed Creativefuel as its social and digital partner, marking the start of a strategic, year-long partnership focused on strengthening the brand’s presence across social platforms.The appointment reflects a broader shift among legacy FMCG brands toward treating social media as a primary means of brand-building rather than a support function for campaigns.As part of the mandate, Creativefuel will l

12 Jan 2026 11:08 am
Vipin Ramachandran joins Network18 as Lead Marketing – South

Mumbai: Network18 Media & Investments Limited has appointed Vipin Ramachandran as Lead Marketing – South, strengthening its regional marketing leadership at a time when the media group is sharpening its focus on platform-led growth and brand-led audience engagement.Ramachandran joins Network18 from Sony Pictures Networks India, where he was Senior Manager – Brand Marketing for Sony LIV, overseeing brand-building and audience growth for the streaming platform in a highly competitive OTT marke

12 Jan 2026 10:33 am
White Gold makes strategic investment in Unico Graphix; agency rebrands as Unico Creative Studios

Bangalore: White Gold, one of South India’s fastest-growing financial services brands, has announced a strategic investment in Unico Graphix Private Limited, marking a significant step in the agency’s growth journey. Following the investment, the agency has rebranded as Unico Creative Studios, signalling an expanded creative vision, enhanced capabilities and its ambition to build one of India’s most dynamic creative companies.As part of the leadership expansion, Meghana Joseph has joined U

12 Jan 2026 10:31 am
The Moment of Truth: The Invisible Force Behind Great Campaigns

In advertising, we often talk about the “moment of truth,” but very few people truly think about what it means. A moment of truth is the exact point when a person forms an opinion, emotion, or belief about a brand. It may happen quickly, sometimes even without the person realising it, but it can influence everything that comes after—trust, loyalty, satisfaction, and future decisions.Today, customers have endless choices. They can compare products, prices, and reviews in seconds. Because of

12 Jan 2026 10:22 am
Government of Tamil Nadu launches ‘Namma Arasu’ WhatsApp chatbot for citizen services

Bengaluru: In partnership with Meta, the Government of Tamil Nadu has launched ‘Namma Arasu’, a unified WhatsApp chatbot designed to provide citizens with easy access to essential public services. Unveiled at UmagineTN 2026, the initiative marks a key step in the state’s push towards simplified, people-centric digital governance.Available in both Tamil and English, the chatbot can be accessed via +91 7845 252525 and will offer 51 citizen services across 16 government departments in its fir

12 Jan 2026 10:08 am
Apexx Media relaunches brand as AMBC, reinforces focus on reputation-led growth

New Delhi: Apexx Media, a brand strategy and communications firm, has relaunched its brand with a refreshed identity—AMBC (Apexx Media Brand Creators)—signalling a sharpened focus on building unassailable brand reputations. The new identity is accompanied by a redesigned logo featuring an upward arrow, symbolising the firm’s mission to elevate client brands to a level where competition becomes irrelevant.Founded on 1 January 2017, Apexx Media marks nine years of operations, during which it

12 Jan 2026 10:04 am
Naresh Kaushal honoured with Bharat Scouts and Guides’ highest ‘Silver Elephant Award’

Chhattisgarh: Naresh Kaushal, Editor of Dainik Tribune and a senior journalist, has been conferred with the Silver Elephant Award, the highest national honour of the Bharat Scouts and Guides (BSG), in recognition of his lifelong contribution to the Scout–Guide movement and youth development in India.The award was presented by the Hon’ble Governor of Chhattisgarh, Shri Ramen Deka, during the inaugural ceremony of the First National Rover–Ranger Jamboree held in Balod. Shri Kaushal was recog

12 Jan 2026 10:01 am
Gen Alpha doesn’t have short attention spans — they have zero tolerance for mediocrity: Ritz Malik, Ritz Media World

Last year, Ritz Media World (RMW), a leading North India–based creative agency with over 17 years of experience, launched Contenaissance—an AI-powered creative and pre-visualisation studio designed to accelerate campaign turnarounds with greater precision and clarity.Contenaissance has been developed to meet the demands of today’s fast-paced marketing environment, where brands require multiple content formats, localised versions, and quicker creative optioneering. Using advanced AI tools,

12 Jan 2026 9:55 am
X Admits Lapse Over Obscene Grok Content, Assures Compliance With Indian Law

New Delhi: Elon Musk-owned social media platform X has acknowledged lapses in moderating obscene content generated through its artificial intelligence tool, Grok, and has assured the Indian government of full compliance with domestic laws, according to official sources. The platform informed authorities that it has blocked around 3,500 pieces of content and deleted more than 600 accounts linked to the controversy. X also undertook that no further obscene or sexually explicit imagery would be per

12 Jan 2026 9:31 am