A story on friendship, trust and betrayal – Bhairavam is making its way to your TV screens this Sunday on Zee Telugu

Hyderabad: This weekend, Zee Telugu is gearing up to give its viewers an enthralling movie experience as it presents the World Television Premiere of Bhairavam. The movie features popular stars Bellamkonda Sai Sreenivas, Nara Rohith and Manchu Manoj. After its box office success, the movie is now all set to make its television debut this weekend. With an engaging storyline and some action, Bhairavam is all set to take the viewers on a fun-filled and exciting journey as it premieres on 27th July,

26 Jul 2025 2:47 pm
Collective Media brings Indian epics to life with launch of ‘Historyverse’

Mumbai: In a move that redefines how India’s rich cultural stories are told for the digital era, Collective Media Network has announced the launch of Historyverse, a new content destination focused on mythology, history, and heritage-based storytelling. The platform is designed to captivate modern, mobile-first audiences with timeless narratives told through innovative formats.Historyverse debuts with Mahabharata, India’s first AI-powered epic microdrama, created in partnership with devotion

26 Jul 2025 2:07 pm
Balaji Telefilms distances itself from ALTT amid Govt Ban on 25 OTT Platforms

Mumbai: Amid the government’s sweeping action against 25 OTT platforms for streaming obscene and vulgar content, Balaji Telefilms Limited has issued an official clarification distancing itself from one of the banned platforms, ALTT. In a strongly worded statement titled “To Whomsoever It May Concern,” Balaji Telefilms clarified that ALTT has been under its operational control only since June 20, 2025, following a court-approved amalgamation with ALT Digital Media Entertainment Ltd., its pr

26 Jul 2025 1:54 pm
SaaS Unicorn Amagi Media Labs files DRHP with SEBI for IPO

Bengaluru: Amagi Media Labs Limited, a Software-as-a-Service (SaaS) company in the media-tech space, has filed its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) to launch an initial public offering (IPO). The proposed offering comprises a fresh issue of equity shares worth up to ₹1,020 crores, along with an offer for sale (OFS) of up to 3.41 crore equity shares by existing shareholders.Amagi, founded in 2008 by Baskar Subramanian (Managing Director

26 Jul 2025 1:54 pm
Fortune Soyabean Oil Celebrates Monsoon with Pakodas Through Immersive AR Packaging and Rain-Reactive Outdoor Innovation

Delhi: After last year’s much-loved monsoon campaign where a rain-triggered hoarding revealed a plate of piping hot pakodas, Fortune is back with another delightful innovation to celebrate the rainy season. This year, Fortune Soyabean Oil returns with a Monsoon Special Pack that turns the rainy season into a burst of flavour, fun, and imagination. Blending nostalgia with next-gen tech, the brand has introduced rain-reactive hoardings—this time alongside an all-new interactive experience powe

26 Jul 2025 1:47 pm
Traya and Sunil Grover Bust Hair Loss Myth in new brand film inspired by a real customer transformation

Mumbai: Traya, a science-backed hair loss solutions brand, has launched a powerful new brand film featuring acclaimed actor and comedian Sunil Grover. The film, rooted in the real-life journey of a Traya customer, boldly challenges one of the most persistent myths surrounding hair loss: that once hair is gone, it’s gone for good.In a category fatigued by quick fixes and marketing noise, Traya’s latest campaign stands apart by spotlighting real transformation, emotional impact, and scientific

26 Jul 2025 1:40 pm
Peps Industries’ new campaign asks India to ditch bad mattresses

Mumbai: Peps Industries has launched its latest campaign titled “Some Breakups are Necessary”—a bold and witty take on mattress upgrades. The campaign urges consumers to part ways with their old, unsupportive mattresses and embrace scientifically advanced spring mattresses for better sleep.Staying true to Peps’ legacy of blending emotion with education, the multilingual campaign drives home the message that “if your mattress isn’t supporting you, it’s time to move on.” The brand�

26 Jul 2025 1:24 pm
Canara HSBC Life Insurance launches new campaign featuring Jasprit Bumrah and Sanjana Ganesan

New Delhi: Canara HSBC Life Insurance Company Limited (“Canara HSBC Life Insurance”) has unveiled its latest brand campaign featuring celebrated Indian cricketer Jasprit Bumrah and renowned media personality Sanjana Ganesan. This emotionally resonant campaign aims to underscore the enduring value of promises and highlights the brand’s positioning as a trusted “Promises ka Partner.”Building on the real-life chemistry between Bumrah and Ganesan, the campaign features two compelling films

26 Jul 2025 1:06 pm
Red Label Natural Care brings back childhood rain rhymes with a wellness twist

Mumbai: This monsoon, Red Label Natural Care brings together the warmth of tradition, the joy of childhood nostalgia, and the power of wellness in its new campaign, ‘Immunity Ki Chuski’. Inspired by the Marathi folk classic ‘Ye Re Ye Re Pausa’, the campaign reintroduces the beloved rhyme in a spirited, contemporary avatar—merging memory, melody, and immunity into one refreshing experience.At the heart of the initiative lies a vibrant monsoon anthem—a modern reimagination of the iconi

26 Jul 2025 1:01 pm
Dr. Fixit brings protection and purpose to the Pandharpur Pilgrimage

Mumbai: In a meaningful gesture of care and community connection, Dr. Fixit, the leading waterproofing solutions brand from Pidilite Industries Ltd., extended its brand promise to the spiritual journey of Pandharpur Wari, a revered pilgrimage that sees lakhs of devotees—known as Warkaris—walking in devotion across Maharashtra.In this year’s Wari, Dr. Fixit introduced custom-designed walking roofs and mobile shelters, benefitting thousands of pilgrims along the route. These innovative, mobi

26 Jul 2025 12:52 pm
ZEE continues R.I.S.E journey with engaging fourth chapter in Chennai

Chennai: Zee Entertainment Enterprises Ltd. (ZEEL) has continued to accelerate its multi-city flagship initiative R.I.S.E with a high-impact event in Chennai on 25th July. After successful events in Mumbai, Delhi, and Bengaluru, the Chennai chapter brought together an eclectic mix of India’s most forward-looking marketers, growth-stage businesses, and retail visionaries.The event carried forward the immersive format of the previous chapters, with engaging keynote sessions, curated experiences,

26 Jul 2025 12:45 pm
Rashami Desai & Amar Upadhyay’s Gujarati film ‘Mom Tane Nai Samjay’ set for OTT debut

Mumbai: After a successful theatrical run earlier this year, the emotionally resonant Gujarati film Mom Tane Nai Samjay is all set to make its digital debut on ShemarooMe, India’s leading Gujarati content OTT platform. The film, which struck a deep chord with audiences, will begin streaming from 24th July, bringing its heartfelt narrative to a wider digital audience.Starring Rashami Desai, Amar Upadhyay, Tejal Vyas, and Hemang Dave, Mom Tane Nai Samjay delves into the emotional complexity of f

26 Jul 2025 12:13 pm
WickedGüd drops satirical spot with Shilpa Shetty to stir up the Instant Noodle scene

Mumbai: WickedGd, the better-for-you food brand founded by serial entrepreneur Bhuman Dani in 2021 and featured on Shark Tank India, has unveiled the first film in its new three-part digital campaign starring actor, entrepreneur, investor, and brand ambassador Shilpa Shetty. With a fresh satirical tone, the campaign aims to disrupt conventional food advertising while spotlighting the brand’s commitment to “UnJunk India, One Kitchen at a Time.”The narrative opens with Shetty dramatically re

26 Jul 2025 12:09 pm
MasterChow launches “Khaana Banao Simple se Sexy” campaign, taps Ranveer Brar and Blinkit to spotlight Chilli Oil versatility

New Delhi: MasterChow, a fastest-growing ready-to-cook Asian brands, has unveiled its latest campaign titled “Khaana Banao Simple se Sexy”, celebrating the versatility of its cult-favorite Chilli Oil range. The campaign marks a significant step in the brand’s content-first marketing journey and aims to elevate chilli oil from a niche condiment to a mainstream kitchen essential.Kicking off the campaign is a high-visibility Blinkit app homepage takeover, positioning MasterChow’s chilli oil

26 Jul 2025 11:55 am
Intel and Times of India launch ‘The Learning Curve’ to champion responsible tech use in education

New Delhi: In a landmark effort to reframe perceptions around technology in Indian classrooms, Intel, in collaboration with The Times of India, has announced the launch of ‘The Learning Curve’, a nationwide campaign aimed at rebuilding digital trust and empowering future-ready learners across the country.With over 248 million school-going students in India (Economic Survey 2024–25), and only 57.2% of schools with functional computers and 53.9% with internet access (UDISE Plus, 2023–24),

26 Jul 2025 11:46 am
Bingo! Tedhe Medhe’s viral catchphrase sparks a National Snack Anthem

Bangalore: What started as a spontaneous Instagram reel has now become a full-blown internet phenomenon. Bingo! Tedhe Medhe’s latest campaign, #SabkaJawaabTedheMedhe, showcases the brand’s knack for riding cultural currents and turning snackable moments into mass entertainment.The spark? A lighthearted reel by creator Deepankar Koshta (@deepankarmaxx), featuring the now-iconic line: “Tedhe Medhe bhi acche lagte hain.” The reel organically clocked over 3 million views, thanks to its relat

26 Jul 2025 11:46 am
Cloudnine Group of Hospitals Celebrates World IVF Day with a Heartfelt Message: “We Are #StrongerTogether”

Bengaluru: On the occasion of World IVF Day (July 25, 2025), the Cloudnine Group of Hospitals, India’s leading maternity, fertility, and childcare hospital network, has launched a touching campaign titled #StrongerTogether, emphasizing that no IVF journey is walked alone.Rooted in empathy and expertise, the campaign is a powerful reminder that fertility is never a solo act. Through the concept of a “Circle of Care”, Cloudnine highlights the integrated role of fertility specialists, obstetr

26 Jul 2025 11:31 am
Sweet Truth turns Dessertologist in new Campaign, offers cheesecake cure for over a billion Indians

Mumbai: Sweet Truth, the dessert brand from Rebel Foods, has launched a playful and indulgent new campaign ahead of National Cheesecake Day, taking on the imaginative role of a ‘Dessertologist’ in its mission to cure what it terms as India’s widespread “Vitamin CC (Cheesecake) Deficiency.”With over a billion Indians yet to try their first slice of cheesecake, Sweet Truth is serving up dessert with a dose of fun. The campaign diagnoses everyday dessert cravings — from mood swings to m

26 Jul 2025 11:24 am
FNP’s new Raksha Bandhan film melds AI with emotion

Mumbai: FNP (Ferns N Petals), India’s most loved gifting brand and a pioneer in Rakhi retail, has launched a groundbreaking Raksha Bandhan campaign featuring a first-of-its-kind brand film created entirely using artificial intelligence. Reaffirming its core thought — “Door ho ya paas, Rakhi banayein khaas” — the campaign beautifully captures the spirit of sibling bonds in a globalized world, where distances fade in the face of heartfelt connection.Conceptualised by creative agency Teen

26 Jul 2025 10:59 am
Oasis Fertility unveils “I Value Family for India’s Vibrant Future” campaign on World IVF Day

Mumbai: Commemorating World IVF Day, Oasis Fertility, one of India’s leading fertility care providers, has launched a transformative awareness campaign titled “I Value Family for India’s Vibrant Future.” This unique initiative aims to bridge the gap between scientific advancement and the emotional journey of building a family, underscoring the crucial role of fertility care in shaping India’s demographic future.The campaign was inaugurated by Dr Jalagam Kavya Rao, Regional Medical Head

26 Jul 2025 10:42 am
Rajnigandha unveils new TVC showcasing the craftsmanship behind Its iconic blend

New Delhi: Rajnigandha, the flagship mouth freshener brand from Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate, has launched a new television commercial (TVC) that brings to life the meticulous journey of crafting its premium product. Titled ‘Yun hi nahin main Rajnigandha ban jaata hun’, the TVC narrates the story of passion, precision, and dedication behind every pouch of Rajnigandha.The film captures the painstaking efforts involved in sourcing the finest ingredients and

26 Jul 2025 10:37 am
Lilly’s ‘We Know Now’ campaign tackles obesity stigma with science and empathy

New Delhi: Eli Lilly and Company (India) has announced the launch of its first-ever integrated awareness campaign, ‘We Know Now’, aimed at changing how obesity is perceived and addressed in India. The campaign seeks to move the narrative around obesity from blame to understanding, highlighting the need for evidence-based care rooted in science, with lifestyle changes as a foundational element.The 'We Know Now' campaign is built on the recognition that obesity is a complex, chronic disease in

26 Jul 2025 10:22 am
Ananya Panday brings Kindness Curriculum to classrooms nationwide

Mumbai: Youth icon and actress Ananya Panday is furthering her mission to foster empathy and compassion among young people through the launch of a transformative new initiative—the Kindness Curriculum, created by her digital social responsibility platform So Positive in collaboration with the non-profit Slam Out Loud.Rooted in art-based learning, the Kindness Curriculum aims to empower children across India with core values of empathy, compassion, and emotional intelligence, using creative med

26 Jul 2025 10:12 am
Zee Kannada set to premiere Grand Finale of Bharjari Bachelors Season 2 on 27th July

Bengaluru: Zee Kannada is all set to premiere the grand finale of its popular weekend reality show, Bharjari Bachelors Season 2, on 27th July at 6 PM. Known for consistently delivering innovative and relatable content, Zee Kannada continues to strengthen its position with successful reality formats such as Dance Karnataka Dance, Sa Re Ga Ma Pa, Weekend with Ramesh, Drama Juniors, and Comedy Khiladigalu.Bharjari Bachelors stands out with its unique focus on the lives and personalities of young ba

26 Jul 2025 10:02 am
WPP OpenDoor introduces emotion-sensing content discovery for Prime Video

Mumbai: WPP OpenDoor, the bespoke WPP team dedicated to Amazon, has announced the launch of two cutting-edge content discovery campaigns for Prime Video that merge emotional intelligence with real-time consumer behaviour. Designed to redefine how audiences engage with content, the campaigns offer mood-mapped, hyper-personalised recommendations, breaking new ground in contextual entertainment discovery.Key Campaign Innovations:AI-Powered Emotional Recommendations:In partnership with Wootag, WPP O

26 Jul 2025 9:57 am
Swiggy appoints Faraz Khalid as Independent Director on its Board

Bengaluru: Swiggy has announced the appointment of Faraz Khalid, CEO of noon, as an independent director on its Board, subject to shareholder approval. This development comes as part of the company’s transition towards a more independent board structure, following its successful public listing last year.Alongside the new appointment, Swiggy also announced that Sumer Juneja (representing Softbank) and Anand Daniel (representing Accel) will step down as non-executive and non-independent director

25 Jul 2025 6:47 pm
Centre Launches ‘A Decade of Digital India’ Reel Contest with Cash Prizes for Content Creators

New Delhi: In a move to commemorate 10 years of the landmark Digital India initiative, the Government of India has launched a nationwide video contest encouraging creators to showcase the transformative impact of digital technology on everyday life. Titled ‘A Decade of Digital India – Reel Contest’ , the initiative aims to tap into the storytelling potential of India’s growing creator economy by inviting Instagram reels, vlogs, or short video submissions that creatively reflect the benef

25 Jul 2025 6:28 pm
Volkswagen India and Jasprit Bumrah unite to celebrate precision in ‘Made of Legend’ campaign

Mumbai: Volkswagen India has unveiled its latest campaign for the iconic VW Golf GTI, titled ‘Made of Legend’, celebrating the car’s performance-led DNA through a powerful narrative brought to life by India’s ace fast bowler Jasprit Bumrah. The campaign blends the worlds of high-performance engineering and elite sportsmanship to connect with a new generation of automotive enthusiasts across the country.The campaign marks a strategic collaboration between PHD Media – part of Omnicom Med

25 Jul 2025 6:26 pm
MY FM rolls out ‘Sur Salute’ Across India, flagged off by Rajnath Singh

New Delhi: In a heartfelt celebration of patriotism and musical tribute to the nation’s heroes, MY FM, the radio arm of the Dainik Bhaskar Group, has launched ‘Sur Salute’—a unique initiative dedicated to honouring the courage and dedication of India’s armed forces through the power of music. The campaign was inaugurated by Honourable Defence Minister, Shri Rajnath Singh, who praised the effort for its strong emotional and cultural resonance.Lauding MY FM’s endeavour, Rajnath Singh s

25 Jul 2025 6:10 pm
ITV Network redefines digital news with launch of ‘NewsX World’ on CTV

Mumbai: In a major leap forward for India’s digital news ecosystem, ITV Network has launched NewsX World, the country’s first aggregated multi-channel news OTT application for Connected TVs (CTV). This innovative platform, unveiled earlier by Hon’ble Prime Minister Shri Narendra Modi, marks a transformative moment in the way news is curated, consumed, and personalized across India and beyond.NewsX World unifies ITV Network’s diverse portfolio of nine news channels into one seamless CTV e

25 Jul 2025 5:50 pm
Bigg Boss 19 to stream on JioHotstar and air on COLORS, reveals first look

Mumbai: The wait is officially over for fans of India’s biggest reality spectacle—Bigg Boss is back with a blazing first look at its upcoming Season 19, set to stream soon on JioHotstar and air on COLORS.The announcement was made with the unveiling of the show’s bold new eye design—a vibrant multicolour symbol that teases the explosive emotions, drama, and entertainment that await audiences. The refreshed look of the iconic Bigg Boss eye signals a dynamic shift, promising untamed energy,

25 Jul 2025 5:36 pm
Govt bans Ullu, ALTT, Desiflix among 25 OTT Platforms for Streaming Obscene Content

New Delhi: In a significant move aimed at curbing the proliferation of vulgar and pornographic material on digital platforms, the Ministry of Information and Broadcasting (I&B) has directed the blocking of 25 OTT platforms and associated apps and websites. The decision, issued on July 23, 2025, follows months of regulatory warnings and public complaints. The banned list includes platforms like Ullu, ALTT, Desiflix, and Big Shots App, among others. In total, 26 websites and 14 apps have been dire

25 Jul 2025 5:34 pm
Adsto Media House’s storytelling strategy for the MuscleBlaze x Larry Wheels ft. Garuda Ram campaign

MUMBAI: A throwaway LinkedIn comment sparked a campaign. What started as an impulsive online interaction soon snowballed into an ambitious creative pitch and eventually into a campaign that the parties say breaks every rule in the traditional advertising playbook.When MuscleBlaze put out a call to creative agencies on LinkedIn, Adsto Media House didn't just send a deck, they sent cinema. Among hundreds of pitches, their wild South Indian-style action showdown between globally acclaimed powerlift

25 Jul 2025 5:19 pm
Specta and CRY partner with Sudarsan Pattnaik for ‘Colouring Dreams’ campaign, spotlighting creative expression for every child

Puri: Specta Quartz Surfaces, India’s leading luxury quartz brand, in collaboration with CRY (Child Rights and You), one of the country’s most respected child rights organisations, has announced a landmark creative partnership with globally acclaimed sand artist Padma Shri Sudarsan Pattnaik. The collaboration marks a key milestone in their ongoing initiative “Colouring Dreams of India’s Children”—a campaign aimed at nurturing creative expression among children in underserved communit

25 Jul 2025 4:52 pm
Pepe Jeans London appoints Rakesh Jallipally as CEO for India

Mumbai: Pepe Jeans London, one of India’s leading denim and lifestyle brands, has announced the appointment of Rakesh Jallipally as its new Chief Executive Officer in India, effective July 24, 2025. The move signals a strategic shift aimed at accelerating the brand’s growth trajectory in one of its most dynamic markets.With over 18 years of leadership experience spanning fashion, retail, and consumer tech, Rakesh brings a powerful mix of strategic vision, operational expertise, and market in

25 Jul 2025 4:12 pm
ITC unveils new Aromatherapy Brand ‘Pranah’, launches over 100 products in FY25

Mumbai: At its 113th Annual General Meeting, ITC Limited announced the launch of its latest wellness-focused brand, ‘Pranah’, marking its entry into the aromatherapy space. The new offering strengthens ITC’s growing wellness portfolio and aligns with evolving consumer preferences for holistic health experiences.[caption id=attachment_2466408 align=alignleft width=231] Chairman Sanjiv Puri[/caption] “Today, consumers are also seeking new therapeutic experiences, as part of their holistic

25 Jul 2025 3:59 pm
Duolingo English Test empowers Indian students with Neeraj Chopra as Campaign Face

Mumbai: The Duolingo English Test (DET), a global leader in digital English proficiency assessment, has launched a new digital campaign featuring Olympic and World Champion Neeraj Chopra. The initiative aims to motivate young Indian learners to pursue their global education goals through focused effort and consistent practice. Titled “Dream. Practice. Win,” the campaign draws a compelling parallel between the journeys of elite athletes and aspiring students striving for international academi

25 Jul 2025 3:49 pm
28th July se Chaliye Dhamakedaar Action se Bhare Khaufnak Safar Par! Zee Action brings you Monster Monday Festival every Monday 7:30 pm

This monsoon, brace yourself for a storm of epic proportions - where fire-breathing beasts, ancient magic, and legendary battles come alive! Starting 28th July, every Monday at 7:30 pm, Zee Action unleashes the Monster Monday Festival – a thrilling lineup of monster-packed blockbusters. Each week, plunge into thrilling realms where danger lurks at every turn - from mysterious jungles to spine-chilling, secretive islands. Face off against ferocious beasts, join fearless warriors, and witness ja

25 Jul 2025 1:51 pm
Torrent Pharmaceutical’s multilingual video campaign #ThodaZyadaNutritionHarRoz looks to promote Shelcal Total

MUMBAI: Torrent Pharmaceuticals has launched a multilingual campaign called #ThodaZyadaNutritionHarRoz to introduce Shelcal Total. This is an adult nutrition supplement powder that aims to expands its flagship Shelcal brand into the growing Nutrition segment.Video brief:Your body does so much - juggling work, home, workouts, and endless responsibilities. But is it getting the nutrition it truly needs every day?Introducing Shelcal Total, your daily nutrition supplement that helps you keep up with

25 Jul 2025 1:43 pm
Sony LIV and NODWIN Gaming partner to bring Esports World Cup to Indian viewers

MUMBAI: NODWIN Gaming, an esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. Coverage begins with Chess in Hindi on July 24, followe

25 Jul 2025 1:29 pm
Radio City Business Titans 2025 Chapter 4 takes centre stage in Phuket

Mumbai: Radio City is all set to host the much-anticipated fourth edition of the Radio City Business Titans (RCBT) Awards 2025 on July 25th in the picturesque city of Phuket. Staying true to its theme “Honouring Visionaries, Celebrating Excellence,” the event will shine a spotlight on India’s most inspiring business leaders — dreamers, disruptors, and doers who are shaping the future of the nation.Set against the idyllic backdrop of Phuket’s beaches, the gala evening will bring togethe

25 Jul 2025 1:19 pm
Mega Stage Event “ Star Singer Season 10 Monsoon Festival “ Premieres on Asianet

Get ready for an electrifying evening of music, entertainment, and celebration as Asianet presents the grand televised event, “Star Singer Season 10 – Monsoon Festival,” premiering on the birthday of legendary singer K S Chithra — July 27th, 2025 at 7:00 PM.This much-awaited musical extravaganza promises to be the highlight of the season, featuring spectacular performances and appearances by some of the biggest names in the industry. The ever-charming Mega Star Mohanlal will grace the oc

25 Jul 2025 12:56 pm
BigBasket brings Karisma and Kareena Kapoor together on-screen for the first time in nostalgia-fueled campaign by Talented

Mumbai: Bollywood fans are in for a treat as BigBasket brings Karisma and Kareena Kapoor together on screen for the first time in a campaign bursting with nostalgia, wit, and musical flair. Conceptualised by creative agency Talented, the campaign features a series of three quirky, nostalgia-laden films that revisit iconic moments from the Kapoor sisters' cinematic legacy.From Kareena’s cult-favourite tongue twisters to Karisma’s unforgettable dance moves—and even a surprise musical duet—

25 Jul 2025 12:20 pm
KITKAT and Spotify team up with Ayushmann Khurrana to ‘Break the Loop’ of monotonous playlists

Nestl House: KITKAT and Spotify have joined forces to launch a refreshing new campaign titled ‘Break the Loop’, aimed at helping consumers break free from their repetitive playlists and discover new music experiences. Featuring actor and music enthusiast Ayushmann Khurrana, the campaign celebrates the joy of stepping out of the familiar and into a world of fresh sounds.Conceptualized by Leo Burnett, the film brings KITKAT’s timeless message of meaningful breaks into the digital age. Throug

25 Jul 2025 11:20 am
Asian Paints Damp Proof Shields the Pitch at Old Trafford in a Game-Changing Activation

Mumbai: In a powerful blend of cultural insight and brand innovation, Asian Paints Damp Proof, India’s leading waterproofing solution, took center stage during the recent India vs. England Test match at Old Trafford with a first-of-its-kind brand activation.In partnership with FCB Kinnect, the brand transformed a typically frustrating cricket moment—rain interruptions—into a live demonstration of its core promise: protection from water damage. The pitch cover, deployed during rain delays t

25 Jul 2025 10:56 am
MIB’s DCDFC to Drive Film Promotion, Heritage Preservation, and Anti-Piracy Action

In a strategic move to streamline its initiatives, the Ministry of Information and Broadcasting (MIB) has rationalized its Central Sector Schemes in line with the Standard Operating Procedure laid down by the Department of Expenditure during FY 2020-21. As a result, the Ministry is currently operating four Central Sector Schemes, with a notable push in the film sector through the Development Communication & Dissemination of Filmic Content (DCDFC) scheme. DCDFC, the flagship film-related scheme u

25 Jul 2025 10:43 am
Data Ethics in AI Marketing: A Brand’s Real Promise

AI marketing is the big new thing, and it is here to stay!! It has completely changed how we come up with ideas, visualise content, personalise and understand insights and data. You don’t search for information to read anymore, you just ask an AI for direct answers. This has brought a lot of simplicity and efficiency in making things easier to do in large scale and implement with ease.However, AI in marketing has brought about a highly customized layer of engagement that is almost magical. Ima

25 Jul 2025 10:43 am
Govt streamlines I&B Ministry schemes; Focus on Unified Communication to boost Public Awareness

New Delhi: In a move aimed at enhancing public communication and maximizing the impact of its outreach programs, the Ministry of Information and Broadcasting (MIB) has rationalized its Central Sector Schemes (CSS), aligning them with guidelines issued by the Department of Expenditure. As of FY 2025, the ministry operates four streamlined Central Sector Schemes, with a key focus on the Development Communication & Information Dissemination (DCID) initiative under the Information Sector. The DCID s

25 Jul 2025 10:19 am
‘2025 Go Healthy with Taiwan’ campaign launched in India

MUMBAI: Taiwan has taken a step in driving regional wellness innovation with the launch of the ‘2025 Go Healthy with Taiwan’ campaign in India. Spearheaded by the Taiwan International Trade Administration (TITA) under the Ministry of Economic Affairs, and executed by the Taiwan External Trade Development Council (TAITRA), this campaign encourages Indian public institutions, enterprises, and SMEs to propose pioneering ways to apply Taiwan’s health-focused technologies to local community nee

25 Jul 2025 10:15 am
Bharat is not a segment for us—it’s the centre of everything we build at Hike: Manish Kumar

Hike is a homegrown real-money gaming company powering one of India’s fastest-growing mobile gaming ecosystems. Its flagship platform, Rush Gaming Universe (RGU), brings together over 5 million players competing across 14 skill-based games—where strategy drives success and over $480 million in annual winnings are up for grabs. Designed for mobile and built on skill, RGU rewards mastery, enabling players to earn real cash while contributing to a thriving, player-powered game economy.Founded b

25 Jul 2025 9:54 am
ASSOCHAM appoints Nirmal K. Minda & Amitabh Chaudhry as Senior Vice President and Vice President

Mumbai: The Associated Chambers of Commerce and Industry of India (ASSOCHAM), the apex industry body, has announced key leadership appointments at its First Managing Committee Meeting for the financial year 2025–26, held on July 19 in Mumbai.Nirmal K. Minda, Executive Chairman of Uno Minda, has been appointed as the Senior Vice President, paving the way for his elevation as the next President of ASSOCHAM. Amitabh Chaudhry, Managing Director & CEO of Axis Bank, has been appointed Vice President

24 Jul 2025 6:29 pm
NDTV Profit’s ‘Spot the Scam’: Because Every Market Has Its Shadows

Every investor, who has faith in the India growth story, wants to believe the market is fair; it is safe. But behind the flashing tickers and shiny promises, there are shadows - scamsters waiting to exploit trust and ambition of a new India.NDTV Profit chose not to look away. It chose to light up those hidden corners and show viewers what really lies beneath. That is how Spot the Scam was born - a promise to watch over the markets, cut through its noise and stand by those who trade in good faith

24 Jul 2025 5:52 pm
Global E&M Revenues to Hit $3.5 Trillion by 2029, Advertising Emerges as Key Growth Driver: PwC Report

The global entertainment and media (E&M) industry is set to reach a staggering US$3.5 trillion by 2029 , growing from just under $3 trillion in 2024, according to PwC’s latest Global Entertainment & Media Outlook 2025–29 . While overall growth is projected at a CAGR of 3.7% , outperforming global economic expansion, the report warns that momentum remains tempered by economic uncertainty and sluggish consumer spending. Advertising Outpaces Consumer Spend A standout trend in the report is the

24 Jul 2025 5:45 pm
Raffles Udaipur appoints Guneeta Duggal as Director of Sales and Marketing

Mumbai: Raffles Udaipur has appointed Guneeta Duggal as its new Director of Sales and Marketing. With over two decades of experience in luxury hospitality and strategic leadership, Guneeta will spearhead the resort’s commercial initiatives, driving growth, elevating guest experiences, and reinforcing the brand’s market presence.Guneeta joins Raffles Udaipur following a successful tenure as Director of Sales and Marketing at JW Marriott Mussoorie Walnut Grove Resort & Spa, where she played a

24 Jul 2025 5:13 pm
Luxury at a Crossroads: BCG Warns of Slowing Growth as Ultra-Rich Drive Future of the Market

The global personal luxury goods market is witnessing a pivotal shift as it braces for its first significant slowdown in more than a decade, with 2025 growth projected to be flat or even slightly negative. According to the latest True Luxury Global Consumer Insights 2025 report by Boston Consulting Group (BCG), this deceleration signals a fundamental reordering of the market’s growth drivers. While aspirational consumers—those who have historically formed the bulk of luxury’s customer base

24 Jul 2025 5:11 pm
Shree Cement appoints Jay Mukhopadhyay as Corporate Safety Head

New Delhi: Shree Cement, one of India’s leading cement manufacturers renowned for operational excellence and its deep commitment to employee well-being, has announced the appointment of Jay Mukhopadhyay as Corporate Safety Head.Mukhopadhyay brings with him over three decades of extensive experience in Health, Safety & Environment (HSE), having led safety programs across large-scale industrial operations. Widely recognized for his ability to embed safety into organizational culture, he is known

24 Jul 2025 4:42 pm
L Catterton appoints Vikram Kumaraswamy as Partner and Co-Head of India

Mumbai: L Catterton, a global consumer-focused investment firm, today announced the appointment of Vikram Kumaraswamy as Partner and Co-Head of India. In this role, he will collaborate closely with Anjana Sasidharan, Partner and Co-Head of India, and Sanjiv Mehta, Executive Chairman for India, along with the firm’s Asia and global leadership teams to expand and strengthen L Catterton’s presence in one of its most strategic markets.Kumaraswamy brings nearly three decades of global investing a

24 Jul 2025 4:18 pm
The Ad Club Bangalore Introduces ‘Founders Circle’ for Senior Agency Leadership

Bangalore: The Ad Club Bangalore announces the launch of Founders Circle, an exclusive membership program designed specifically for agency founders, co-founders, and senior partners in the advertising, design, digital, media, technology, and public relations sectors.The inaugural event will take place on Saturday, August 2nd, 2025, at the Bangalore International Centre, bringing together select agency leaders for an evening of strategic discussions, leadership development, and peer-to-peer learn

24 Jul 2025 3:50 pm
SW Network bags Creative Mandate for Anytime Fitness India

New Delhi: SW Network, the independent integrated agency known for shaping culturally resonant brand stories, has secured the creative mandate for Anytime Fitness India, a part of the world’s largest gym franchise and one of the country’s leading fitness chains.With this strategic partnership, SW Network will lead the brand’s creative and digital communications across platforms, marking a dynamic new phase of storytelling for Anytime Fitness in India. The agency’s scope will include deve

24 Jul 2025 3:41 pm
Colour Yellow and Bhanushali Studios unveil first collaboration with genre-bending thriller Tu Yaa Main

Mumbai: In a powerful new alliance set to reshape the contours of Hindi cinema, filmmaker Aanand L Rai’s Colour Yellow Productions has joined hands with Vinod Bhanushali’s Bhanushali Studios Limited to co-create a slate of bold, original films. Their first venture, Tu Yaa Main, is a genre-blending, emotionally charged thriller set to release on Valentine’s Day 2026.Directed by Bejoy Nambiar, Tu Yaa Main stars Shanaya Kapoor and Adarsh Gourav in a never-seen-before pairing, promising a cine

24 Jul 2025 2:02 pm
Coca-Cola India Foundation showcases impact of ‘Maidaan Saaf’ campaign in Puri with new recap video

New Delhi: The Coca-Cola India Foundation, Anandana, has released a powerful video recap of its recent Used PET Bottle-Free initiative under the Maidaan Saaf campaign, spotlighting its on-ground efforts to promote responsible plastic waste collection, segregation, and recycling at large-scale public events.Executed in collaboration with Hindustan Coca-Cola Beverages, Puri Municipality, District Administration Puri, Odisha Development Management Programme (ODMP), and the Y4D Foundation, the campa

24 Jul 2025 1:54 pm
V Spark Communications wins PR Mandate for UBON

New Delhi: V Spark Communications, a brand and communications consultancy, has been appointed to lead the national PR and influencer engagement strategy for UBON, one of India’s fastest-growing consumer electronics and mobile accessories brands. The collaboration is aimed at strengthening UBON’s visibility across India, particularly in Tier 2 and Tier 3 markets, which are emerging as key growth hubs for digital consumption.As part of the mandate, V Spark will handle strategic media communica

24 Jul 2025 1:50 pm
Truecaller Ads appoints Saraswati Agarwal as Regional Sales Head for MEA

Mumbai: Truecaller, the leading global communications platform, has announced the appointment of Saraswati Agarwal as Regional Sales Head for Ad Solutions across the Middle East and Africa (MEA). This strategic move reinforces Truecaller’s commitment to building a stronger presence in the region through its expanding Ad Solutions portfolio, aimed at delivering innovative and seamless digital brand experiences.Saraswati brings over 15 years of experience from Bloomberg, CNN, and ITP Media Group

24 Jul 2025 1:31 pm
Saatchi & Saatchi Fuels Hero Xtreme 250R Launch with ‘Streets Have a New GOAT’ campaign

Mumbai: Saatchi & Saatchi India has teamed up with Hero MotoCorp, the world’s largest two-wheeler manufacturer, to unveil a bold new integrated campaign for the Hero Xtreme 250R—a streetfighter that sets new benchmarks in speed, control, and design in the 250cc segment.Spearheaded by a high-octane brand film, the campaign ‘Streets Have a New GOAT’ positions the Xtreme 250R as the fastest and sharpest machine in its class. The campaign celebrates the new-age rider—performance-driven yet

24 Jul 2025 11:52 am
Havas UK&I teams up with 51toCarbonZero to boost carbon reporting and climate goals

London: Havas UK&I has announced a strategic partnership with 51toCarbonZero (51-0), a climate technology platform tailored for the advertising and media industries, to strengthen its sustainability transformation and carbon reporting processes. The move signals Havas’ commitment to deepening emissions transparency, particularly in scope 3, and progressing meaningfully toward its climate goals aligned with the Paris Agreement.Under the partnership, Havas UK&I will adopt 51-0’s advanced platf

24 Jul 2025 11:38 am
COLORS launches a bold new tale; ‘Dhaakad Beera’

Mumbai: COLORS is all set to premiere its new social drama Dhaakad Beera on July 24 at 7:00 PM, airing daily, spotlighting the story of a young warrior who proves that not all heroes wear capes—some fight with love and innocence.Dhaakad Beera brings to life the emotional journey of 8-year-old Samrat, played by Divyam Shukla, who vows to protect his newborn sister Kishmish from a world steeped in regressive traditions. When his dying mother entrusts him with the care of his sister, Samrat trans

24 Jul 2025 11:31 am
Cracking GTM in India: Aligning Product, People & Performance for Scalable Success

Why product success isn't just about the product-and what your go-to-market strategy needs to get rightIt’s no longer enough to build a good product. In India’s layered, fast-moving consumer landscape, how a product goes to market determines whether it scales or sinks. Founders and product teams often conflate GTM with launch marketing or distribution, but the truth is: go-to-market is a full-body strategy-one that brings together product clarity, people alignment, and performance accountabi

24 Jul 2025 10:46 am
Lloyds Technology Centre appoints Shirish Tatikonda as AI Lead

Hyderabad: Lloyds Technology Centre has strengthened its AI leadership with the appointment of Shirish Tatikonda as AI Lead, based in Hyderabad, India. With over two decades of experience in artificial intelligence, machine learning, and scalable AI platforms, Shirish will play a pivotal role in advancing the AI Centre of Excellence for Lloyds Banking Group.Shirish joins from Walmart Global Tech, where he led the Data Science and Machine Learning Engineering group at Walmart Data Ventures. He ha

24 Jul 2025 10:39 am
NDTV appoints Aayush Ailawadi as AI & Tech Editor

New Delhi: NDTV has announced the appointment of Aayush Ailawadi as its Editor, Tech and AI, marking a bold new chapter in its technology coverage. Known for his credible, creative and culture-driven approach to innovation storytelling, Aayush joins the newsroom to drive a richer, more relatable tech narrative—one that breaks free from clichs and places people, not products, at the centre of the story. “Disingenuous. That’s how most tech conversations look today,” reads NDTV’s announce

24 Jul 2025 10:23 am
WPP’s Open X CEO Laurent Ezekiel Exits to Rejoin Publicis Groupe

WPP’s Chief Marketing Officer and CEO of Open X, Laurent Ezekiel, is set to exit the holding company to rejoin Publicis Groupe, his former employer of 16 years. While the exact details of his new role at Publicis remain undisclosed, his departure was confirmed in an internal memo from Coca-Cola’s Global CMO, Manuel “Manolo” Arroyo. Ezekiel originally joined WPP from Publicis in 2019, stepping into the global CMO role before assuming leadership of Open X in 2021. His appointment followed

24 Jul 2025 10:14 am
Raisin targets modern Indian women in 2025 with bold, relatable ads: Vikash Pacheriwal & Isha Pacheriwal, Raisin Global

Raisin Global is a fusion fashion brand, offering stylish, comfortable, and inclusive womenswear. It was established in 2018, born from the 35+ year legacy of Parvati Fabrics. It blends traditional Indian craftsmanship with modern design to empower women through fashion.Raisin Global is led by a father-in-law and daughter-in-law duo—a rare partnership in the fashion industry that blends generational wisdom with modern insight. Medianews4u.com caught up with Vikash Pacheriwal and Isha Pacheriwa

24 Jul 2025 10:06 am
Cable TV Body Urges Govt to Reject TRAI’s DTH Fee Cut Proposal

New Delhi: The All India Digital Cable Federation (AIDCF) has raised a red flag over the Telecom Regulatory Authority of India’s (TRAI) recommendation to slash the license fee for Direct-to-Home (DTH) operators from 8% to 3%, warning of “devastating” consequences for the country’s cable TV sector if the proposal is accepted. In a strongly worded letter addressed to Union Minister for Information and Broadcasting, Ashwini Vaishnaw, dated July 21, the cable industry body urged the Centre t

24 Jul 2025 10:02 am
Govt modernises AIR and Doordarshan Kendras, proposes to democratise TRP system

New Delhi: In a significant push to revamp India’s public broadcasting and media measurement systems, the Government of India has undertaken a two-pronged approach—modernising Akashvani (All India Radio) and Doordarshan Kendras under the BIND Scheme, while also initiating key reforms in the television audience measurement ecosystem. Minister of State for Information and Broadcasting Dr. L. Murugan informed the Lok Sabha on Wednesday that the government is upgrading broadcasting infrastructur

24 Jul 2025 9:41 am
Govt expands South Indian language presence on DD Free Dish amid nationwide growth

New Delhi: The Union government has intensified efforts to strengthen the regional representation of South Indian languages on DD Free Dish, the country's free-to-air Direct-To-Home (DTH) platform operated by Prasar Bharati. Union Minister of State for Information and Broadcasting and Parliamentary Affairs, Dr. L. Murugan, shared this development in a written reply to the Lok Sabha on Wednesday. DD Free Dish, which covers even the remotest corners of the country, has seen a surge in its reach—

24 Jul 2025 9:25 am