Mumbai: In a landmark investigative breakthrough, Zee 24 Taas has emerged as the first news channel to expose massive irregularities in a high-profile land transaction in Pune’s Koregaon Park, allegedly involving Parth Pawar, son of Maharashtra Deputy Chief Minister Ajit Pawar.According to the exclusive Zee 24 Taas investigation, the transaction centres around a prime parcel of land purchased by Amadea Company, co-owned by Parth Pawar and his cousin Digvijay Patil. The report revealed discrepa

Mumbai: ZEE5 has unveiled the much-awaited teaser of Saali Mohabbat, marking Tisca Chopra’s striking directorial debut. Produced by Jio Studios and Manish Malhotra’s Stage5 Production, the direct-to-digital original film is positioned as a genre-defining how-dunnit, blending mystery, emotion, and psychological intrigue.After earning acclaim across international film festivals, Saali Mohabbat is now set to captivate Indian audiences with its layered narrative that probes the unpredictable int

Mumbai: Western Digital has published a new awareness campaign for its WD Purple smart video HDDs, designed to meet the challenges of 24x7 video surveillance recording. At the heart of this campaign is a collaboration with television trio: Shivaji Satam, Dayanand Shetty and Narendra Gupta to raise awareness about buying authentic WD Purple HDDs to help keep your data and your property safe. Beloved for their roles in the crime show, the TV trio is known for their on-screen dedication to justice

New Delhi: SNITCH, one of India’s fastest-growing D2C men’s fashion brands, has partnered with acclaimed Sufi artist Bismil for the launch of its new campaign titled Keeping It Alive. The collaboration highlights the shared ethos of persistence, passion, patience, and purpose — qualities central to both artistic expression and fashion craftsmanship.As part of the association, SNITCH has unveiled a special apparel collection that blends contemporary menswear with rich cultural influences. T

New Delhi: SNITCH, one of India’s fastest-growing D2C men’s fashion brands, has partnered with acclaimed Sufi artist Bismil for the launch of its new campaign titled Keeping It Alive. The collaboration highlights the shared ethos of persistence, passion, patience, and purpose — qualities central to both artistic expression and fashion craftsmanship.As part of the association, SNITCH has unveiled a special apparel collection that blends contemporary menswear with rich cultural influences. T

Mumbai: Campus Activewear Ltd., a sports and athleisure brand, has partnered with Terribly Tiny Tales (TTT) to unveil Five, Six, Seven, Ate!, a new Instagram-based micro-drama series capturing the spirit of Gen Z—driven, expressive, and unapologetically authentic.The 15-episode series, each under two minutes, is set against the vibrant backdrop of competitive dance. Five, Six, Seven, Ate! follows the intertwined journeys of four young women as they chase their ambitions, navigate friendships,

Mumbai: India today stands at the forefront of global growth - marked by rapid economic progress, rising innovation, and expanding global influence. This presents tremendous opportunities for Indians as they pursue their dreams and aim to achieve success. With rising affluence comes the need for financial planning and security of citizens.Tata AIA has over the years been providing innovative protection solutions, helping consumers across the country in this regard. It has emerged as India’s pr

Mumbai: Anita Kotwani has resigned from her role as Chief Client Officer (CCO) of Dentsu South Asia, marking the end of a significant chapter in the network’s leadership. Kotwani, who joined Dentsu in 2020 as CEO of Carat India, went on to assume multiple senior roles, including CEO–Media South Asia in March 2023, before taking charge as CCO earlier this year. In her latest role, she oversaw group-wide client partnerships spanning media, creative, customer experience management (CXM), and sp

Kochi: Zee Keralam is gearing up to elevate its prime-time lineup with the launch of two new fiction series—Chembarathy and Durga—premiering on November 17, 2025. With compelling narratives, strong female leads, and rich emotional storytelling, the channel aims to further strengthen its connect with family audiences across the state.A Nostalgic Tale of Dreams and Destiny – ChembarathyAiring at 8:00 PM, Chembarathy follows the poignant journey of Kalyani, a simple village girl who unknowing

Mumbai: NDTV has announced the appointment of Koreel Lahiri as its new Chief of Strategy and Innovation, strengthening the network’s leadership as it accelerates its digital-first transformation. Lahiri brings over 25 years of experience across Asia’s content and capital markets, blending strategic investment expertise with a deep understanding of media evolution.Lahiri’s career spans financial news leadership roles at Bloomberg TV India and CNBC-TV18, followed by corporate strategy and in

Mumbai: The latest TAM Sports report on the ICC Women’s Cricket World Cup (WWC) 2025 reveals a landmark year for commercial advertising, with unprecedented growth in ad volumes, brand participation, and sectoral diversity. The study, which analysed commercial ad secondages during live match breaks across 31 matches, shows that WWC 2025 significantly outperformed the 2022 edition across all major parameters.Ad Volumes Nearly Triple, Driven by India MatchesWWC 2025 witnessed a dramatic surge in

MUMBAI: Killer, ahomegrown denim brands from Kewal Kiran Clothing has released a new series of digital films featuring actor Meezaan Jaffri, as part of its ongoing ‘I Wear India. I Wear Killer’ campaign that was launched earlier this year. The films aim to capture a renewed sense of homegrown power and self-expression, showcasing that fashion made in India by Killer is at par with global standards - stylish, versatile, and proudly Indian.The campaign film opens with Meezaan and his stylist s

MUMBAI: Abundantia Entertainment has announced its latest AI-driven feature film titled 'Jai Santoshi Mata: Sukh Sampatti Daata', set to launch in 2026. The film will be created under the company’s AI-focused creative division, Abundantia aiON. Abundantia Entertainment unveiled the new division last month.With scripting presently underway for Jai Santoshi Mata: Sukh Sampatti Daata, the aim is to tell this divine story of faith and devotion and of the boundless grace of Santoshi Mata, one of In

MUMBAI: The Duolingo English Test (DET), a global pioneer in digital English proficiency testing trusted by over three million test-takers worldwide, has launched a new campaign celebrating the determination of millions of students across India, including Gujarat, who are chasing their global education dreams. The integrated, 360-degree campaign brings to life the real stories of […] The post Duolingo English Test’s 360 campaign features real student stories from across India, with films, OO

New Delhi: FUJIFILM India, a diversified conglomerate spanning imaging, healthcare, electronics, and business innovation, has unveiled its latest brand film, “Healthcare Technology that Transcends,” as part of its ongoing “Stories of MORE SMILES” series. Shot in the breathtaking yet challenging terrain of Spiti Valley, the film brings to life a compelling narrative of resilience, innovation, and compassionate care reaching one of India’s highest and most remote regions.Shot over three

Mumbai: The much-loved blockbuster Jhamkudi is all set to entertain audiences across India with its World Television Premiere on Shemaroo Josh, this 14th November at 7 PM. The movie is set to win viewers’ hearts with its perfect blend of spooky chills and laugh-out-loud moments,Directed by Umang Vyas, Jhamkudi unfolds in the mysterious village of Raniwada, a place haunted by the curse of a vengeful witch, Jhamkudi. Amid Navratri festivities, chaos erupts as Bablo, a quirky real estate agent, a

New Delhi: As the political battle for Bihar unfolded and vote counting gathered pace on Friday, News18 Network set a new benchmark on YouTube by surpassing one million concurrent live viewers across its Hindi and regional channels.Combined live streams from News18 India, News18 Bihar & Jharkhand, and News18 MP & Chhattisgarh surpassed the one-million concurrent users mark on YouTube as public interest in the Bihar verdict surged throughout the morning.News18 India led the pack with an impressiv

Bangalore: Zee Kannada, renowned for delivering entertainment that celebrates the culture, talent, and vibrancy of Karnataka, is set to launch a brand-new season of its iconic dance reality show, Dance Karnataka Dance. Known for its high-energy performances and storytelling through movement, the show returns with fresh themes, exceptional talent, and visually stunning acts. The new season premieres on 15th November and will air every Saturday and Sunday at 7:30 PM, exclusively on Zee Kannada.The

Mumbai: House of Communication, an integrated PR and communication advisory firm and a group company of Mantra & Motion Communications Private Limited, has been appointed as the official public relations partner for BankBazaar.com, India’s leading fintech co-branded credit card and online financial platform. The mandate reinforces House of Communication’s expanding footprint in the digital finance and technology sectors.Under this collaboration, House of Communication will lead BankBazaar’

The Madras High Court has declined to interfere with the copyright granted to Kedia Industries for its Everest Coconut Oil label, dismissing a petition filed by Marico Limited, the maker of Parachute.In an order dated November 11, Justice N. Senthilkumar held that Marico had not demonstrated any infringement and that the packaging of the two competing coconut oil brands was sufficiently distinct. The judge noted that the differences in design, colour tones, descriptions and brand elements were c

Mumbai: The Delhi High Court has granted an ex-parte ad-interim injunction in favour of JioStar India Private Limited, restraining multiple rogue mobile applications and websites — including Cricfy TV and related platforms — from illegally streaming or communicating content from India’s upcoming cricket series against South Africa (14 Nov – 19 Dec 2025) and New Zealand (11–31 Jan 2026). The injunction covers all 18 scheduled matches, safeguarding JioStar’s exclusive broadcast reprodu

Mumbai: Seagate Technology has announced the appointment of Sameer Bhatia as Senior Regional Director for India, the Middle East, Turkey and Africa (IMETA). In his expanded leadership role, Bhatia will spearhead Seagate’s business strategy, drive regional growth, and strengthen the company’s relationships with customers, channel partners, and key industry stakeholders across these dynamic and fast-evolving markets.A seasoned industry professional, Bhatia brings with him over two decades of e

Mumbai: The European Union has launched a formal investigation into whether Google is unfairly lowering the visibility of news publishers in search results under its anti-spam policy—a move that has triggered strong resistance from the tech giant, which warns the probe could damage search quality for millions of users.The European Commission said on Thursday that it will examine whether Google’s “site reputation abuse” rules, rolled out in March 2024, are harming publishers by demoting c

Mumbai: The Times of India Film Awards (TOIFA) 2025 is set to return to Mumbai on December 1, bringing together the finest talent from Hindi cinema and the digital entertainment ecosystem. Presented by M3M India, this year’s edition will honour exceptional creativity across both mediums under its unified format — TOIFA-OTT and TOIFA Theatrical Edition.TOIFA 2025 will recognise outstanding achievements in theatrical films and OTT originals, including web films and series released between Janu

Mumbai: The Times of India Film Awards (TOIFA) 2025 is set to return to Mumbai on December 1, bringing together the finest talent from Hindi cinema and the digital entertainment ecosystem. Presented by M3M India, this year’s edition will honour exceptional creativity across both mediums under its unified format — TOIFA-OTT and TOIFA Theatrical Edition.TOIFA 2025 will recognise outstanding achievements in theatrical films and OTT originals, including web films and series released between Janu

Mumbai: Media Maniacs Group has been onboarded as the Official PR Partner for the upcoming STN Conclave 2025, scheduled to be held from November 27 to November 30, 2025, in Jaipur. Known for its creative storytelling and strategic communications strength, Media Maniacs Group will spearhead the public relations and media engagement for the flagship entrepreneurial event, amplifying its themes of innovation, collaboration, and leadership across South Asia and global audiences.The STN Conclave is a

Mumbai: Godrej Consumer Products Limited (GCPL) has acquired men’s grooming brand Muuchstac in a ₹450 crore transaction, marking one of the most notable D2C exits in the segment. The acquisition brings into GCPL’s portfolio a high-growth, profitability-driven digital-first brand that has rapidly scaled with minimal capital infusion.Founded in 2017 by Bhayander-based entrepreneurs Vishal Lohia and Ronak Bagadia, Muuchstac began as a small grooming venture but witnessed a significant pivot i

When the Indian women’s cricket team lifted the World Cup trophy recently, it wasn’t just a victory on the field, it was a defining moment for Indian sports culture. This triumph, coming after a roller-coaster journey of early defeats, resilient comebacks, and a dominant finish, has not only made history but also reshaped the perception of women’s sports in the country.From the cricket pitch to the boardrooms of top brands, the ripple effects of this win are already being felt. India’s w

New Delhi: WinZO, India’s largest interactive entertainment platform with 250 million users, has announced an exclusive partnership with Balaji Telefilms to build India’s first transmedia universe—an integrated ecosystem where stories, games, characters, and audio experiences coexist across formats. The collaboration comes as WinZO’s microdrama platform, ZO TV, surpasses 500 titles within just three months, marking one of the fastest content expansions in the global short-format entertai

Mumbai: Dentsu, the global advertising, marketing, and technology leader headquartered in Tokyo, has strengthened its South Asia leadership by elevating Harini Muralidharan as the Chief People Officer (CPO) for South Asia. The move marks a significant leadership transition within the network and underscores Dentsu’s continued commitment to building a future-ready, people-first organisation in one of its fastest-growing regions.Muralidharan, who has been with Dentsu for over three years, steps

Mumbai: redBus, an online bus ticketing platform, has launched a new Maharashtra-focused advertising campaign titled Majhi bus, manjhe redBus, celebrating the state’s deep-rooted bus travel culture. As Maharashtra remains the largest state for bus travel on redBus, the campaign spotlights the brand’s widespread connectivity, affordability, and strong understanding of regional travel preferences.The campaign captures Maharashtra’s lively travel spirit through humorous, slice-of-life storyte

Imagicaaworld Entertainment is a premier themed entertainment destination, home to Imagicaa Theme Park, Water Park, and India’s largest themed Snow Park. Located between Mumbai and Pune, Imagicaa offers a world-class blend of immersive rides, live entertainment, international-standard attractions, and family-friendly experiences. Since inception, Imagicaa has welcomed millions of guests from across India and the world, becoming one of the country’s most recognised leisure and holiday destina

Mumbai: In a bold step that bridges six decades of legacy with the energy of a new generation, Nepal’s most iconic spirit, Khukri Rum, has launched “Mero Khukri”, a dynamic music-led campaign created in collaboration with Outreach and featuring Nepal’s rising music producer OMG Spark.For 66 years, Khukri Rum has stood as a symbol of Nepali craftsmanship and national pride. As a heritage brand admired by generations, Khukri’s biggest challenge in recent years was also its strength — t

Mumbai: Truecaller, the global communications leader in caller identification and spam blocking with over 450 million active users worldwide, today announced the launch of its first comprehensive Advertising Effectiveness Measurement Suite — ROI of Trust. This advanced suite enables brands to evaluate and quantify advertising impact across key metrics of attention, trust, and confidence in verified, privacy-safe environments.[caption id=attachment_2466245 align=alignleft width=200] Hemant Aror

Kolkata: Shrachi Sports has announced its partnership with Zee Bangla Sonar and ZEE5 as the official broadcasting and streaming partners for the Bengal Super League (BSL), which kicks off on 7th December 2025. The announcement comes as Bengal prepares for a new chapter in football with a league designed to spotlight regional passion and homegrown talent.Adding global star power to the event, legendary FIFA World Cup-winning captain and football icon Lothar Matthus has been appointed as the Offic

Mumbai: Zee Entertainment Enterprises Ltd. (‘Z’) has achieved a major milestone in its sustainability journey by garnering a high score of 51 out of 100 in the S&P Global Corporate Sustainability Assessment (CSA) 2025, placing the company amongst the top 5% globally in the Media, Movies and Entertainment sector.This achievement underscores ‘Z’s strong commitment to driving meaningful impact across its Environmental, Social, and Governance (ESG) pillars. Over the past year, the company ha

For years, India's online property market has been dominated by national platforms like MagicBricks, 99acres, and NoBroker. However, a Chennai-based portal is transforming how homebuyers discover properties. Findbhk.com, created by Findbhk Realty Services Pvt. Ltd., has rapidly established itself as one of the most reliable platforms for genuine buyers and developers in Chennai. Through its locally-focused strategy, authenticated listings, and user-friendly interface, the platform is raising the

Mumbai: This winter, Pepe Jeans London invites fashion enthusiasts to ‘Embrace the Chill’, a campaign that celebrates effortless winter style through versatile layering and cozy comfort. The brand’s new Autumn/Winter 2025 collection blends functionality with fashion, embodying modern silhouettes, seasonal textures, and Pepe’s signature design DNA.This season’s lineup showcases the brand’s craftsmanship across corduroy, flannel, jackets, sweatshirts, puffers, shackets, and of course,

Mumbai: Star Health Insurance has unveiled its latest campaign, created entirely using generative AI, marking a first in India’s insurance category. The new series of ad films blends cutting-edge technology with creativity to tell stories that feel contemporary, relatable, and emotionally grounded.The campaign features three short films inspired by everyday life — the foodie who can’t resist new experiences, the traveller who’s always on the move, and the go-getter balancing work and fam

Hyderabad: Green Gold Animation, the studio known for creating some of India’s most loved animated characters, has announced the launch of “Learn with Bheem”, an interactive learning application designed for children between the ages of 2 and 8 years. The app marks Green Gold’s foray into educational technology, combining structured learning with play - based engagement through familiar characters from its popular franchises.Available globally on both the Google Play Store and Apple App

Mumbai: Oneindia, a multilingual digital news and content platform, has announced a strategic collaboration with the Tamil Nadu Government’s Thooimai Mission, a bold initiative aimed at making the state a frontrunner in sustainability and waste management. The alliance combines Oneindia’s expansive digital footprint with the state government’s progressive environmental vision to drive impactful change and advance a future of zero-waste living.With millions of daily active users across plat

New Delhi: As Bihar gears up for one of its most anticipated election results, News18 Network, India's most watched news network, is set to take the lead with unmatched and high-impact coverage that promises to keep the nation glued. With its Maha Coverage of the Bihar Election Results, News18 promises the fastest, most reliable, and most comprehensive updates from every corner of the state, delivering accuracy and in-depth analysis that set the benchmark for election coverage.With a special gue

Mumbai: As India enters its busiest retail window of the year, brands are facing a growing challenge in maximizing returns from their digital advertising investments. During high-intent shopping moments such as Diwali, Amazon Prime Day, and other marquee retail events, new research reveals that a surge in low-quality ad environments is threatening both ROI and brand reputation.According to the Contextual Targeting Insights Guide 2025 by Integral Ad Science (IAS), a global media measurement and o

New Delhi: Event Planet Technologies, a global event and wedding aggregator platform founded in 2024, has raised $250,000 in angel funding from USA-based serial investor and NRI, Virendra Prasad, valuing the company at ₹30 crore.The investment will drive Event Planet’s next phase of growth as it expands into new markets and strengthens its proprietary package-based model that simplifies event planning for users worldwide. The company aims to bring transparency, reliability, and convenience t

Mumbai: Cricket South Africa (CSA) has announced Crunchyroll, the global leader in anime, as the Associate Team Sponsor for the Proteas Men’s series in India, scheduled from 14 November to 19 December 2025.As part of the partnership, Crunchyroll’s branding will appear prominently on the Proteas Men’s team jerseys across all three formats — Tests, One Day Internationals (ODIs), and Twenty20 Internationals (T20s).This collaboration represents a major milestone in Crunchyroll’s global spo

Mumbai: In an internal communication circulated by Bharath Ram, David Zakkam has been named as Senior Vice President and Head of Analytics & Data Strategy at JioStar.With this appointment, all functions within the digital analytics organization, including Veeran, will now report to David. In his new role, he will collaborate with the business, content, marketing, ads, engineering, and product teams to unlock greater consumer and business value through data-driven decision-making.Bringing over 21

Mumbai: Kora by NM, a contemporary menswear label, has launched its latest Wedding Campaign, featuring rising star Meezaan Jafri as the modern face of Indian celebration wear.Titled “Crafted in Confidence”, the campaign draws inspiration from Meezaan’s sharp style, effortless energy, and grounded confidence—qualities that perfectly mirror Kora’s vision of the modern Indian groom. The collaboration brings together timeless craftsmanship and new-age charisma, redefining how today’s men

Mumbai: Birla Estates, a wholly-owned subsidiary of Aditya Birla Real Estate Limited (ABREL), today announced its association with Gujarat Titans as the team’s Principal Sponsor for the upcoming Indian Premier League (IPL) 2026 season. The partnership marks a significant step in Birla Estates’ brand journey, underscoring its commitment to innovation, excellence, and creating meaningful connections with communities across India—values that both Gujarat Titans and Birla Estates strongly embo

Mumbai: Daily Thanthi Group has announced the appointment of Kumaran P G as its Chief Digital Officer, effective May 2025. In his new role, Kumaran will lead the Group’s digital strategy and transformation initiatives, focusing on driving growth, innovation, and audience engagement across digital platforms.Kumaran joins Daily Thanthi Group from Vikatan, where he served as Head of Digital for nearly four years. During his tenure, he was instrumental in accelerating the brand’s digital presenc

Bangalore: OS Studios, a Project Worldwide agency renowned for creating world-class fan experiences for global brands such as Pokmon, Call of Duty, NBA, and Major League Soccer, has officially launched operations in India.The agency will operate as OS Studios India with full-service offices in Bangalore, New Delhi, and Mumbai, leveraging the extensive network and capabilities of its sister agency George P Johnson (GPJ) India and the broader Project Worldwide ecosystem.The launch marks a major mi

Mumbai: JioStar, through its studio arm Star Studio18, continues to strengthen its position as a leader in entertainment marketing and localization with its latest collaboration — onboarding Shraddha Kapoor as the Hindi voice of Judy Hopps, the spirited police officer in Disney’s highly anticipated sequel, Zootopia 2.Building on a proven record of star-led campaigns that have successfully resonated with Indian audiences, JioStar once again demonstrates its ability to localize global stories

Mumbai: Neterwala Group, a professionally run, family-owned business enterprise with over six decades of steady growth, has unveiled its new brand identity, marking a pivotal step in its journey towards global expansion and sustainable innovation. The refreshed identity embodies the Group’s dedication to “touching lives positively through technology,” reflecting both its legacy and its forward-looking vision as a high-tech manufacturing and engineering leader.A Brand That Embodies Global A

Mumbai: Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, has announced a strategic partnership with Ajith Kumar Racing, the motorsport team founded by actor and professional racer Ajith Kumar. Under this alliance, Campa Energy, RCPL’s homegrown energy drink brand, will serve as the team’s Official Energy Partner.The collaboration underscores RCPL’s commitment to supporting Made-in-India initiatives and promoting Indian talent on global platforms. Through this

US: Medulla Communications today announced its official entry into the United States, marking a significant milestone in the agency’s global expansion journey. This move follows Medulla’s recent foray into Singapore and the launch of Capsule, a joint venture designed to create India’s first super-specialist healthcare events agency. The US launch strengthens Medulla’s mission to deliver world-class healthcare communication and marketing solutions across key international markets.Leading

Mumbai: The Cannes Lions International Festival of Creativity, scheduled to take place from 22–26 June 2026, has announced major updates to its Awards ahead of submissions opening in January. Reflecting the evolving role of creativity in driving business and cultural transformation, next year’s Awards will see the launch of the Creative Brand Lion, alongside several refinements across existing categories.The Creative Brand Lion, debuting in 2026, will recognise the systems, cultures, and cap

Mumbai: Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has announced the line-up of Jury Presidents who will oversee the 2026 Awards, to be held in Singapore next March. These industry leaders will guide their Juries in benchmarking excellence across the region’s most creative and effective work.In a historic first, Atiya Zaidi, CEO and Chief Creative Officer of BBDO Pakistan, has been appointed as Jury President for Design and Industr

Mumbai: Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has announced the line-up of Jury Presidents who will oversee the 2026 Awards, to be held in Singapore next March. These industry leaders will guide their Juries in benchmarking excellence across the region’s most creative and effective work.In a historic first, Atiya Zaidi, CEO and Chief Creative Officer of BBDO Pakistan, has been appointed as Jury President for Design and Industr

Mumbai: Nazara Technologies Limited (“Nazara”), a diversified global gaming platform, announced robust financial results for Q2 and H1FY26, reflecting strong performance across mobile gaming, PC/console publishing, and offline interactive entertainment.For H1FY26, Nazara reported revenues of INR 1,025.2 crore, marking an 80.2% year-on-year growth, and EBITDA of INR 109.4 crore, up 118.5% year-on-year. The company’s core gaming EBITDA margin expanded to 23.2%, underlining the strength of it

Search has always been the backbone of digital marketing, but how businesses approach it is rapidly transforming. Search Engine Optimization (SEO) has meant one thing (for decades) improving rankings and getting organic traffic. We are now in a moment of change as algorithms, user behavior, and AI-enabled systems become more complicated. At the same time, the landscape itself is radically changing from a traditional SEO mindset to a more comprehensive and scientific discipline called Search Engi

As India’s creator economy continues to evolve into a multi-billion-dollar industry, the need for ethical practices, transparency, and mental well-being has never been greater. Recognising this, the Indian Influencer Governing Council (IIGC) has emerged as a collaborative platform bringing together influencers, brands, agencies, and policymakers to foster a responsible and credible digital ecosystem.Sharing his insights with MediaNews4U on how the Council is setting new benchmarks for influenc

New Delhi: Max Level, a marketing and PR agency built by gamers, has been appointed as the official PR and communications partner for LVL Zero, a first-of-its-kind incubator program spearheaded by ChimeraVC in partnership with MIXI Global Investments and Nazara Technologies.The initiative aims to accelerate the growth of early-stage gaming startups in India through a 100-day structured program combining mentorship, product acceleration, and capital access.LVL Zero offers an equity-free grant poo

Mumbai: Netflix has strengthened its India leadership team with the appointment of Vamsi Murthy as Senior Director and Head of Marketing. Murthy announced his new role on LinkedIn, expressing enthusiasm about leading the streaming giant’s marketing strategy in one of its key global markets. “Thrilled to share that I’ve joined Netflix to lead the Marketing charter in India,” Murthy wrote . “Looking forward to partnering with some of the best creative minds as we shape what’s next. Her

Chennai: San Francisco-based AI-native video infrastructure platform, VideoDB, has announced the acquisition of Devzery, a Chennai-based developer tooling startup specializing in AI-powered regression testing workflows. The acquisition marks VideoDB’s strategic expansion into enhancing developer experience and product reliability, as it scales across video-heavy AI use cases such as surveillance, model training, and real-time media editing.Founded in 2021, Devzery began with a clear insight: f

Mumbai: Nilkamal, in collaboration with The Womb, has unveiled a thought-provoking new brand film that puts the spotlight back on its most iconic product — the humble plastic chair. The AI-generated campaign revisits the brand’s trusted legacy while contextualising it with the ongoing election season, using powerful metaphorical storytelling to showcase Nilkamal as a symbol of strength, stability, and calm.Speaking about the campaign, Parekh, Joint Managing Director at Nilkamal, said, “We

Urban Jungle is a premium luggage and travel accessories brand redefining how India’s modern travellers express themselves on the move. Launched in 2023, the brand brings together bold design, clever functionality, and accessible pricing to create travel companions that are as stylish as they are smart. Designed for a generation that values individuality, spontaneity, and purpose-driven utility, Urban Jungle stands at the intersection of fashion, movement, and modern living.Urban Jungle create

Mumbai: Integrated marketing services provider R K SWAMY Limited reported a strong financial performance for the second quarter and first half of FY26, driven by consistent client retention and growing traction across new service verticals. For the half year ended September 30, 2025 , the company posted consolidated revenue of ₹156.63 crore , up 12.2% from ₹139.63 crore in the corresponding period last year. Profit Before Tax (PBT) rose 27.9% to ₹6.73 crore compared to ₹5.26 crore a year

Mumbai: Publieze Media, a strategic public relations firm known for building impactful narratives and enhancing brand reputation across industries, has announced a partnership with Ewebsoft, a digital marketing agency.Under this collaboration, Publieze Media will serve as the official PR and communications partner for Ewebsoft, helping the agency strengthen its brand presence through strategic storytelling, media relations, and reputation management. In turn, Publieze will leverage Ewebsoft’s

Mumbai: BBDO India’s Chairperson and Chief Creative Officer, Josy Paul, has been appointed as Jury Chair for the Public Relations category at the upcoming 2026 Clio Awards — one of the world’s most prestigious honours celebrating creativity in advertising and communications.The appointment recognises Paul’s long-standing contribution to the advertising industry and his pioneering approach to purpose-driven creativity. The Clio Awards’ 2026 program will bring together over 100 creative

Mumbai: WPP today announced the appointment of Elav Horwitz as its first Chief Innovation Officer, a new leadership role created to strengthen the company’s position in applied AI and to deliver cutting-edge, technology-driven solutions for clients worldwide.In her new role, Elav will be responsible for connecting WPP’s global ecosystem of technology partners with its creative and strategic talent. She will focus on fostering a culture of collaboration and agile innovation to drive applied A

Mumbai: Tara Gaming Limited, the game-first entertainment studio creating India’s first global AAA game The Age of Bhaarat, today announced the appointment of Mukul Deora as Board Director & Transmedia Producer.Deora, producer of the Oscar- and BAFTA-nominated The White Tiger (which topped Netflix charts in over 60 countries) and founder of the award-winning production company Lava Media, brings with him a rich legacy in cross-media storytelling and creative innovation. His appointment strengt

Mumbai: Pitch To Get Rich, India’s first fashion entrepreneurship reality series, has emerged as a breakout global success, streaming in India, the UK, Canada, and Singapore, and ranking among the top titles in the Reality Series category across multiple regions.Conceptualised by Sanjay Nigam, Founder of the Fashion Entrepreneur Fund (FEF), and produced in collaboration with Dharmatic Entertainment, the show marks a significant milestone in India’s entertainment industry — a homegrown real

Chennai: News7 Tamil successfully hosted the prestigious Nalam Awards 2025 at Radisson Blu, Chennai, celebrating excellence and dedication in the field of healthcare. The event recognized doctors, hospitals, and healthcare professionals who have made outstanding contributions to society through their service, innovation, and compassion.The awards ceremony was graced by Honourable Health Minister Dr. Ma. Subramanian as the Chief Guest, along with distinguished guests Dr. Radhakrishnan IAS, Princi

Mumbai: The Tennis Premier League (TPL) powered by Clear Premium Water is set to bring high-octane tennis action to fans across India as Sony Sports Network comes onboard as the official television broadcast partner for Season 7.The much-awaited season will air live from December 9 to 14, 2025, on Sony Sports Ten 5 and Sony Sports Ten 5 HD channels, directly from the Gujarat University Tennis Stadium, Ahmedabad.Marking a landmark year for the league, TPL Season 7 will see Top 50 ranked internati

Mumbai: In a landmark collaboration at the intersection of travel, technology, and creator-led innovation, Bruised Passports, one of India’s most loved travel brands, has partnered with Collective Artists Network, the country’s leading powerhouse for creator-driven enterprises, to launch the Bruised Passports App — a next-generation platform designed to redefine the way people explore the world.For over a decade, Savi Munjal and Vidit Taneja, the husband-wife duo behind Bruised Passports,

Mumbai: Absolute Sports Pvt. Ltd., a subsidiary of Nazara Technologies Limited and the parent company of Sportskeeda and Pro Football Network, has announced its foray into the fast-growing global sport of pickleball through the acquisition of the Mumbai franchise in the inaugural Indian Pickleball League (IPBL).The franchise rights agreement has been executed with PWR Indian League and Tour Private Limited, organizers of the league and strategically backed by The Times Group, one of India’s la

Gurugram: In a landmark move that reimagines the future of social gaming in India, Zupee, the country’s leading skill-based gaming and entertainment platform, has announced its transition to a completely free-to-play model. The shift, aligned with evolving regulatory developments, cements Zupee’s leadership in making digital gaming more inclusive and accessible to all.With a thriving base of over 200 million registered users, Zupee’s free-to-play format underscores its commitment to bringi

Mumbai: After conquering the pitch as a cricketer, commentator, and coach, Dinesh Karthik is stepping into a role he clearly wasn’t coached for — that of an actor.In CARS24’s latest ad film, what was meant to be a straightforward shoot takes a hilariously unexpected turn when DK goes full method actor mode. The result? A wildly off-script performance that left the entire crew, and now the internet, completely stumped.The campaign captures CARS24’s trademark wit and humor, seamlessly blen

Mumbai: Global Sports Pickleball (GSPB), India’s leading force in the rapidly growing sport of pickleball, has announced a powerful multi-platform media partnership with The Times of India, Free Press Journal, and Red FM. The collaboration aims to amplify reach, visibility, and fan engagement for the upcoming Global Sports Pickleball League & Grand Slam, scheduled from 16th to 23rd December 2025 at the Andheri Sports Complex, Mumbai.As part of this high-impact association: Red FM joins as the

Mumbai: Artificial intelligence continues to reshape the advertising landscape, driving efficiencies across media planning, creative optimization, and audience engagement. However, while adoption is accelerating, confidence is yet to catch up.A new global report by programmatic media partner MiQ, titled The AI Confidence Curve, reveals a 27-point gap between marketers’ AI usage and their confidence in applying it effectively. The study shows that while 72% of marketers plan to expand their use

New Delhi: Oriflame, the Swedish holistic beauty and wellbeing brand, has announced the appointment of Robert Bensoussan as Chairman of Oriflame Holding Limited and Oriflame Investment Holding PLC, effective upon completion of the company’s comprehensive recapitalisation transaction, expected later this year.Robert Bensoussan brings with him extensive experience in scaling and reshaping premium consumer brands globally. He previously served as CEO of Jimmy Choo, where he led its rapid internat

Mumbai: Ledure, one of India’s fastest-growing LED lighting brands, has announced the signing of Bollywood superstar Ranbir Kapoor as its brand ambassador. The collaboration marks a pivotal moment in Ledure’s journey as it expands its national footprint, explores new product categories, and positions itself as a trusted national electrical brand.The partnership underscores Ledure’s vision to build deeper consumer resonance and enhance brand recall in the highly competitive electrical indus

New Delhi: The Indian Beverage Association (IBA), the apex industry body representing non-alcoholic beverage companies across India, has appointed Kaizzen, one of India’s leading integrated communications firms, as its Strategic Communication Partner to drive its public relations, public affairs, and advocacy mandate.Through this collaboration, Kaizzen will lead strategic communication initiatives aimed at strengthening IBA’s voice within India’s public, media, and policy ecosystem. The pa

Mumbai: Django, a full-service marketing and creative agency, has announced a series of internal promotions to key leadership positions, reinforcing its commitment to nurturing homegrown talent and building from within.Having spent over six years shaping brands across industries, Django has worked with more than 250 creative professionals and served 150+ clients during this period. Today, with a team of 85 professionals managing 60 active clients — including ITC, Adani, Parag Foods, TTK Health

New Delhi: HT Media Limited on Tuesday reported a steady performance for the second quarter of FY26, posting a 4% year-on-year (YoY) growth in revenue from operations to ₹499 crore, up from ₹479 crore in the corresponding period last year. The company also managed to narrow its consolidated loss to ₹4.3 crore from ₹6.3 crore in Q2 FY25, signalling an improvement in operational efficiency.The publishing major’s print business remained the key growth driver, contributing ₹358 crore to

Singapore: A new report by CARMA, BYD vs the World: A Media Intelligence Perspective on a Rising Superbrand, reveals that 65% of global media coverage positioned BYD as a market leader in 2025. The study provides an in-depth analysis of how international media and social storytelling have shaped BYD’s brand reputation between 1 January 2024 and 15 August 2025.The findings highlight that 80% of corporate and financial stories were positive, with analysts praising BYD’s strategic partnerships

In a fresh legal tussle between two digital economy players, the New Delhi bench of the National Company Law Tribunal (NCLT) has issued a notice to online gaming platform WinZO following an insolvency plea filed by fintech giant Paytm over alleged non-payment of dues amounting to ₹3.6 crore.A two-member bench comprising Justice Jyotsna Sharma (Judicial Member) and Anu Jagmohan Singh (Technical Member) has directed WinZO to file its response within two weeks, while listing the matter for next h

Mumbai: Prime Video has achieved a major global milestone, announcing that its ad-supported tier now reaches more than 315 million average monthly viewers worldwide, up from 200 million reported in April 2024. The announcement was made at Amazon’s annual flagship event, highlighting the platform’s rapid growth and strengthening position as a leading destination for advertisers.The figure represents an unduplicated monthly active ad-supported audience across Prime Video Originals, licensed se

Mumbai: Yellow Fertility, an affordable fertility centre, has strengthened its leadership team with the appointment of Dr. Reji M Pillai as Chief Operating Officer (COO). A transformational healthcare leader with over two decades of cross-functional experience, Dr. Reji brings extensive expertise in scaling healthcare operations and delivering measurable business outcomes across India and international markets.With a proven record of driving operational excellence across 100+ healthcare faciliti

Mumbai: Reliance General Insurance (RGI), a private general insurance company, has unveiled a new digital film featuring the popular duo Sharmaji and Vermaji, who return with their trademark humour to deliver an important message on smarter savings through long-term motor insurance.The film highlights how customers can enjoy long-term peace of mind with Reliance General Insurance’s Two-Wheeler Package Policy (5 Years) and Private Car Package Policy (3 Years) — eliminating the hassle of annua

MUMBAI: Choice Equity Broking, the broking vertical of Choice International has launched its latest campaign — ‘Investment Mein No Confusion.’ The aim is to make investing simpler, quicker, and free of confusion for everyone.Even today, investors struggle with confusion, overthinking, and too many “What if?” scenarios. The campaign highlights how everyday decision-making can turn into a time-draining loop and how the same confusion often delays financial progress.The campaign centres a

MUMBAI: QNET, a direct selling company has launched a new digital campaign titled ‘Sweet Without Guilt?’ to mark World Diabetes Day 2025. The initiative aims to raise awareness about diabetes management and promote informed lifestyle choices that align with QNET’s broader wellness philosophy.Through the theme #ManageDiabetesWithQNET, the campaign aims to break common myths surrounding diabetic diets and emphasises moderation, balance, and natural wellness. The 30-second digital film showca

MUMBAI: At a time when technology dominates every aspect of life, the Raintree Foundation has launched a unique campaign, “I Am Not a Robot,” to remind people that saving the planet needs heart — not just machines.The campaign urges individuals and communities to reconnect with nature and act consciously for the planet. It turns the familiar CAPTCHA phrase into a statement of purpose — “I am human. I act for the planet.”Raintree Foundation explains that it has been working across Mah