Mumbai: Haleon has announced the appointment of Kedar Lele as President for the India Subcontinent, effective January 2026. In his new role, Lele will also join the Haleon Executive Team (HET), the company’s global leadership body, strengthening alignment with Haleon’s Win as One strategy.Lele succeeds Navneet Saluja, India Subcontinent General Manager, who retired in October 2025. As President, India Subcontinent, Lele will be responsible for driving growth across the region and advancing H

Mumbai: Eurosport India, the premium sports channel of Warner Bros. Discovery (WBD), has entered into a three-year broadcast partnership with the Badminton Association of India (BAI) for the Yonex Sunrise India Open. The agreement covers the 2026, 2027 and 2028 editions of the tournament and marks a shift from the earlier annual broadcast arrangements to a long-term collaboration focused on continuity, growth and enhanced fan engagement.The partnership will kick off with the Yonex Sunrise India

Mumbai: The 227-member Brihanmumbai Municipal Corporation (BMC) will go to the polls on January 15, 2026. The BMC is the nerve Centre of the Maximum City - shaping how India’s financial capital is governed, how its infrastructure evolves, and how the city imagines its future. The choices made now will define Mumbai’s direction for the next decade. With India’s richest civic body at stake, NDTV brings the battle for Mumbai into the national spotlight, with BMC Power Play on January 11 in Mu

Mumbai: Ultra Jhakaas, a Marathi OTT platform, has announced the world digital premiere of Marathi film Kairee, marking its first major release of 2026. Directed by Shantanu Rode, the film will stream exclusively on Ultra Jhakaas from January 14 and stars Sayali Sanjeev in a compelling lead role.Shot extensively in London, Kairee traces the journey of a village woman whose life is upended after relocating to the city with her husband, only for him to mysteriously disappear. Left alone in an unfa

Mumbai: Cinpolis India is expanding its presence in the cinema advertising space with a nationwide rollout of digital screens across its lobby areas. The exhibitor has partnered with digital out-of-home (DOOH) media company It’s Spotlight to operate and commercialise this inventory across its cinema network.The deployment spans over 350 LED screens, video walls, and digital displays across 101 Cinpolis cinemas in 63 cities, covering 23 states and Union Territories. The move marks a strategic d

Mumbai: ZEE5 is set to strengthen its Malayalam content slate with the exclusive digital premiere of Bha Bha Ba, streaming from January 16. Directed by Dhananjay Shankar and produced by Gokulam Gopalan under the banner of Sree Gokulam Movies, the film is positioned as a high-energy action-comedy that combines mass entertainment with sharp social satire.Headlined by Dileep, the multi-starrer also features a special appearance by Mohanlal, along with Vineeth Sreenivasan, Dhyan Sreenivasan, Baiju S

Mumbai: Tanishq, a jewellery retail brand from the house of Tata, has announced Bollywood actress Ananya Panday as the face of the brand, marking a defining step in its ongoing evolution. Her association reflects Tanishq’s focus on modernity, self-expression, and relevance, while representing the brand’s jewellery portfolio and connecting with today’s confident, style-forward women across occasions.Following this announcement, Tanishq has launched its much-anticipated Festival of Diamonds,

Mumbai: REA India, a PropTech company and parent organization of Housing.com, announced the appointment of Kapil Goswami as Chief Growth and Marketing Officer. Based at the Gurgaon office, Kapil will lead growth, marketing, and consumer engagement initiatives, joining the REA India Executive Leadership Team and reporting directly to Praveen Sharma, CEO.Kapil Goswami brings over 20 years of experience in scaling consumer businesses across fintech, e-commerce, entertainment, and technology, spanni

New Delhi: Mphasis, a global AI-led, platform-driven technology solutions provider, announced the appointment of Girish Srikrishna Paranjpe as Chairperson of the Board, effective January 7, 2026.Paranjpe has been serving as an Independent Director of the company since October 2024 and succeeds Ms. Jan Kathleen Hier, whose term as Independent Director and Chairperson concluded on December 10, 2025.Paranjpe is a Co-promoter and General Partner at Exfinity Venture Partners, where he also serves on

Mumbai: Hindustan Unilever (HUL) has elevated Tejas Chaudhari to the role of Lead – Quick Commerce (National Account Manager). Prior to this elevation, he was serving as Lead – Performance Marketing at the company. Chaudhari announced the development on LinkedIn, describing the move as a transition into a faster, higher-intensity business environment. “Different problem set. Higher velocity. Same belief: execution compounds. Looking forward to learning, unlearning, and building again,” h

In 2025, marketing teams have access to a huge chunk of data that helps them track customer interactions across websites, apps, ads, emails, and messaging channels. Studies show that over 60% of marketing leaders are now re-evaluating how marketing connects to real revenue outcomes, while nearly 70% of customer journeys involve multiple touchpoints before conversion. This shows progress, not pressure. This means marketers have better insight into how customers discover, interact with and choose

Mumbai: Parle-G has unveiled its latest festival film for Lohri, exploring the values, heritage, and responsibilities that bind generations. Conceptualised by Thought Blurb Communications, the film steps into the harvest festival with sensitivity, reflecting how tradition, emotion, and responsibility coexist within families.Anchored in the cultural ethos of Lohri, the film illustrates how Indian festivals often carry emotions far deeper than the occasion itself. Set in rural Punjab, the narrativ

When I look at why creator-led campaigns are beating traditional media in India, I’m not speaking from theory, I’m speaking from P&Ls and dashboards that I stare at every Monday morning. As a young founder running a creator-heavy agency, the pattern is brutally clear: every year we move more money from TV, print, even generic digital banners into creators and every year, the ROI gap widens in favour of creators.So the real question is: why are creator-led campaigns out-performing traditional

Mumbai: Dentsu has appointed seasoned legal professional Bishwarup Chakrabarti as its General Counsel for South Asia, strengthening the group’s legal and governance leadership across the region.Chakrabarti announced the move on LinkedIn, confirming his transition from Eros Media World PLC, where he most recently served as General Counsel. In his post, he said he was “pleased to share” that he had joined Dentsu, and reflected on a two-decade career across the media, entertainment and digita

Mumbai: Liberty Shoes Ltd. has appointed marketing leader Priyanka Vishnoi as its new Head of Marketing, strengthening its leadership team as the footwear brand sharpens its focus on brand building, retail expansion, and digital growth.Vishnoi announced her appointment through a LinkedIn post, expressing enthusiasm about taking on the role and contributing to Liberty Shoes’ next phase of growth.In her new position, Vishnoi will be responsible for shaping the company’s overall brand strategy

Mumbai: Leeford Healthcare Limited, a healthcare company, has announced a strategic investment of INR 200 crore over the next three years to expand its Orthopedic & Mobility Aids division, marking a significant push into India’s rapidly growing preventive healthcare and rehabilitation segment. As part of this initiative, the company has appointed action superstar and fitness icon Tiger Shroff as the brand ambassador for the division and unveiled its nationwide campaign, ‘Fit Raho, Hit Raho�

Mumbai: Nike has announced Indian cricket star Shubman Gill as the face of its global campaign for Nike Mind 001 mule and Mind 002 sneaker, marking the brand’s first foray into neuroscience-based footwear. Designed to support athletes’ mental readiness alongside physical performance, the Nike Mind range taps into the mind-body connection by activating sensory receptors in the feet.The two silhouettes are scientifically shown to stimulate key sensory areas of the brain through underfoot activ

As 2025 concluded, Tarandeep Singh Sekhon, Chief Business Officer at KidZania India, discusses key learnings from the year and previews the roadmap for 2026.2025 for him was a story of deeper engagement, not just higher footfalls. Family visitation surpassed 2024 levels by Q3, but what truly moved him was witnessing how families experienced KidZania differently. Parents stopped hovering at the edges and stepped into its streets alongside their children. Average dwell time rose to 5.5 hours—tha

Mumbai: The Board of Control for Cricket in India (BCCI) has awarded Laqshya Media Group the exclusive mandate for the Tata Women’s Premier League (WPL) 2026 across Opening and Closing Ceremonies, Mid-Innings Match Entertainment, and Fan Engagement.With this appointment, Laqshya Media Group will curate and execute the complete in-stadium spectator experience across all 22 matches, aiming to elevate the WPL from a premier sporting tournament into a nationwide cultural festival.The 2026 edition

Mumbai: Dr. Fixit, India’s leading waterproofing solutions brand from Pidilite Industries Ltd., has announced its association with the Board of Control for Cricket in India (BCCI) as the Official Umpire Partner of the Women’s Premier League (WPL), one of India’s fastest-growing sporting events. The partnership extends Dr. Fixit’s expertise-led brand promise to a high-visibility, performance-driven sporting platform, reinforcing reliability, resilience, and precision.Commenting on the ass

Mumbai: Allied Blenders and Distillers Limited (ABD), India’s largest domestic spirits company by volume, today announced the appointment of globally renowned Scotch whisky specialist Dr. Martin Leonard as Consultant. In this role, he will advise the company on commissioning its Malt Distillery and guide its single malt whisky initiative, enhancing ABD’s technical expertise as it builds its premium whisky portfolio.Martin Leonard brings over three decades of experience in the global Scotch w

Mumbai: Coca-Cola India is integrating responsible waste collection and recycling practices at Coke Studio Bharat Live concerts in New Delhi and Guwahati, using the platform to demonstrate how large, high-footfall cultural events can be managed with greater material recovery and public participation.The company is activating its flagship initiative #MaidaanSaaf, in partnership with Greenmyna, focusing on responsible waste collection, segregation, and recycling at large public gatherings. The ini

Mumbai: Amagi Media Labs Limited announced that it will open its initial public offering (“IPO”) of equity shares on Tuesday, January 13, 2026. The IPO comprises a Fresh Issue of Equity Shares aggregating up to ₹8,160 million and an Offer for Sale of up to 26,942,343 equity shares by the Selling Shareholders.The Anchor Investor Bidding Date is scheduled for Monday, January 12, 2026, while the Bid/Offer Closing Date is Friday, January 16, 2026. The Price Band for the Offer has been fixed at

Mumbai: Yupp Video Services (YVS), the B2B technology arm of YuppTV and a global leader in white-label OTT platforms and streaming solutions, has announced a strategic partnership with Get After It Media (GAIM), home to The Heartland Network, Retro TV, The Family Channel, The Action Channel, and Rev’n. The collaboration will deliver Heartland+, a next-generation OTT application that extends GAIM’s flagship on-air network, Heartland, into the digital space with advanced ad stack features and

MUMBAI: Adani Sportsline-owned Gujarat Giants today announced Everyuth Naturals a skincare brands from the house of Zydus Wellness, as the Skincare Partner of the franchise for the upcoming season of the Women’s T20 League. As part of the association, Everyuth’s logo will be featured on the lead arm of the Gujarat Giants playing jersey.The partnership is built on a shared vision of celebrating individuality, self-belief and holistic well-being. Gujarat Giants, who continue to strengthen thei

Mumbai: Samir Shanbhag promoted to Executive Director at Saatchi & Saatchi India Samir Shanbhag has been elevated as Executive Director at Saatchi & Saatchi India. Prior to this promotion, Shanbhag served as Executive Vice President at the agency.Announcing the development on his LinkedIn handle, Samir shared, “I’m happy to share that I’m starting a new position as Executive Director at Saatchi & Saatchi India!” With nearly three decades of experience in the advertising and marketing ind

Bengaluru: BBC Media Action has launched ‘Recycle Resolutions’, a New Year campaign under its ongoing Invaluables initiative, urging Bengalureans to renew simple, proven habits that improve waste recyclability and uphold the dignity and safety of waste pickers. By reframing familiar practices as New Year resolutions, the campaign aims to drive sustained behaviour change beyond the festive season.Rather than encouraging new pledges, Recycle Resolutions brings together three everyday habits th

Mumbai: Britannia The Laughing Cow has launched its new campaign, ‘Snacking Ka New Angle’, inviting consumers to rethink everyday snack time by positioning cheese as a convenient, ready-to-eat snack. At the centre of the campaign are Britannia The Laughing Cow Cheese Triangles, designed to be enjoyed on their own, anytime and anywhere.Traditionally associated with cooking or served as an accompaniment, cheese is now stepping into a more versatile role. Britannia The Laughing Cow Cheese Trian

Bengaluru: Flipkart has announced the appointment of Gunjan Bhartia as Senior Vice President, Business Finance. In this role, he will lead eKart Business Finance across all verticals, strengthening financial planning, performance rigour, and strategic transformation as the company continues to build a future-ready supply chain for India.Gunjan brings over 28 years of global finance experience across Asia and the Middle East, with deep expertise in working with high-growth technology organisation

Mumbai: COLORS has unveiled its latest family drama Mahadev & Sons, a multi-layered narrative that explores love, legacy, trust, and betrayal when generational values collide. Set against the sacred lanes of the temple town of Hardoi, the show traces the extraordinary rise of Mahadev—an orphan who enters the influential Bajpai household as a servant and eventually becomes one of the town’s most respected and wealthy men.Born from forbidden love, Mahadev’s journey with Vidya, his master’s

Mumbai: Zee Zest Unlimit Awards, India’s premier platform recognising excellence across food, travel and lifestyle, has officially opened registrations for its 2026 edition. Anchored in the theme ‘Redefining Excellence’, this year’s awards aim to spotlight individuals, brands and experiences that are reshaping creativity, quality and cultural influence across India’s rapidly evolving food and lifestyle ecosystem.The 2026 edition continues to strengthen the Awards’ credibility with a

Bengaluru: The Public Relations Council of India (PRCI), India’s apex body for communications professionals, has announced the appointment of Dr T Vinayakumar as Chairman of its Governing Council, marking the beginning of a new leadership phase for the organisation.The appointment was formalised at a ceremony in Bengaluru attended by senior industry leaders and members of the communications fraternity. Dr Vinayakumar brings with him over 46 years of experience across advertising and public rel

Mumbai: Castrol India, an automotive and industrial lubricants company, has announced the appointment of V Kaushik Vedula as Vice President – Marketing, effective 2 February 2026.In his new role, Kaushik will join Castrol India’s management committee and lead the integrated marketing organisation, with responsibility for brand development, media strategy, and consumer research. The appointment comes at a time when the company is navigating a rapidly evolving media landscape and shifting cons

Mumbai: Namma Yatri, an open mobility platform built on ONDC principles, has announced a strategic partnership with OneBanc, India’s premium AI-powered Employer Money Tracking System (EMTS) for payroll, benefits, and expense automation. The collaboration marks the launch of Namma Yatri’s Corporate Ride Benefits, bringing transparent pricing, zero-commission rides, and predictable mobility to enterprise employees.The partnership integrates employee travel, policy enforcement, expense capture,

Mumbai: H&M India has announced the launch of The Sound of Style, its official merchandise collection for Lollapalooza India 2026, with India’s youngest teen boy band, OutStation, leading the campaign as the face of the limited-edition drop. Part of the global Lollapalooza brand campaign, the collection highlights India’s evolving pop music scene through a fashion-forward collaboration that fuses sound, style, and youth culture.Set against the backdrop of Lollapalooza India 2026 in Mumbai, t

Mumbai: Blue Machines AI, the Apna Group’s enterprise-grade voice AI platform, is set to make history by participating in India’s first man versus machine moment on national television. The system will be tested live on Republic TV in an unscripted, one-hour broadcast featuring Arnab Goswami, scheduled for January 12, 2026.Unlike typical enterprise AI demonstrations conducted in controlled environments, this session will operate without scripts, edits, or resets. The AI system will navigate

Mumbai: Attrangi, a contemporary jewellery brand known for its bold and versatile designs, has announced the appointment of Apurv Singh as Strategic Consultant, as the brand sharpens its focus on structured growth and clearer marketing strategy. The brand engages a loyal audience of over 400,000 followers across social platforms and operates three physical experience centres in Mumbai, Chennai, and Surat.Apurv Singh brings over a decade of hands-on experience across performance marketing, digita

Mumbai: Edelman India has announced the appointment of Jaskirat Singh Bawa as Senior Advisor, Risk and Issues Management, further enhancing its Crisis and Risk offering in India. The move underscores Edelman’s commitment to helping organizations anticipate and navigate the increasing complexities of today’s risk and disinformation landscape.“In an environment where crises are continuous and reputational threats emerge rapidly, Edelman combines data-led insights, multidisciplinary expertise

Mumbai: Crunchyroll, the global anime streaming destination, has partnered with Indian cricketer Shubman Gill to spotlight anime’s growing cultural presence in India. The collaboration underscores the convergence of cricket, pop culture, and anime fandom, as the medium continues to gain traction among Gen Z and millennial audiences.[caption id=attachment_2487322 align=alignleft width=200] Akshat Sahu[/caption] “Whether it’s on the field or on screen, both cricket and anime celebrate dedica

Mumbai: The idea of mobility is being fundamentally redefined. What once revolved around engines, efficiency, and infrastructure is now shaped by intelligence, sustainability, and digital connectivity. As India stands at the cusp of this transformation, NDTV has launched AutoMate, a conversation created to help audiences understand, interpret, and engage with the future of mobility.AutoMate has been developed as a multi-format franchise that extends beyond a traditional automobile programme. It

Mumbai: Zaggle Prepaid Ocean Services Limited (“Zaggle”), a spend management and SaaS-led fintech company, has announced the strengthening of its senior leadership team with the appointment of Nilesh Dadpe as Executive Vice President – Cross Sell and Rajesh Tummalaganti as Deputy Chief Financial Officer (Deputy CFO).The strategic appointments underline Zaggle’s focus on building a strong leadership framework to support sustainable growth, deepen customer engagement and reinforce financia

Mumbai: Usha International, one of India’s most trusted consumer durables brands, has announced the continuation of its partnership with the Mumbai Indians Women’s team for the upcoming 2026 edition of the Women’s T20 league. The association reinforces Usha’s long-standing commitment to strengthening women’s sports and supporting platforms that enable greater participation and visibility for women athletes in India.As the league returns with renewed momentum, the Mumbai Indians Women�

Chennai: Chennai, the coastal powerhouse of South India, continued to showcase its deep-rooted cultural heritage and enduring love for food in 2025, as reflected in Swiggy’s annual “How India Swiggy’d” report. From the first sip of aromatic filter coffee in the morning to indulgent late-night feasts, the city’s food choices revealed a fine balance between timeless local classics and popular national favourites.Throughout the year, Chennai’s food carts were dominated by staples such a

Mumbai: IndiGo has appointed Deepti Sampat as its new Vice President – Marketing and Digital, strengthening the airline’s leadership team as it sharpens focus on brand building and digital engagement.Sampat assumed the role in December 2025 and will be based out of Gurugram. She announced her appointment via a LinkedIn post.Before joining IndiGo, Sampat served as Vice President – Marketing at Air India, a role she took on in November 2024, during a phase of brand and business transformatio

Mumbai: Spikes Asia, APAC’s most prestigious platform celebrating creativity and marketing effectiveness, has officially announced that registrations are now open for the 2026 Young Spikes Competition. Aimed at nurturing the next generation of creative leaders, the competition is open to professionals aged 30 and under and is widely regarded as a launchpad for emerging talent across the Asia-Pacific region.The 2026 edition will feature Digital and Integrated categories, designed to test partic

Mumbai: Cashify has announced the appointment of Raghvendra Singh as its Chief Technology Officer (CTO), effective January 1, 2026. The elevation comes as the recommerce platform enters its next phase of growth, with plans to deliver 30–35% growth, expand into new non-smartphone categories, and scale its retail footprint to over 300 stores across India.Singh was previously serving as Head of Engineering at Cashify and has held several leadership roles within the organisation, including Senior

New Delhi: India Today Group has released its Media Impact Report quantifying the global scale, reach, and engagement generated by its exclusive interview with Russian President Vladimir Putin, conducted at the start of the year. Media Impact Highlights (Data as of January 2026) 235 million total video views across television and digital platforms 1.2 million peak concurrent live viewers globally 5.8 million social interactions (shares, comments, reactions) across Meta platforms, X, Instagram, a

Chennai: Freshworks has announced the appointment of Kady Srinivasan as its Chief Marketing Officer. Srinivasan brings over 15 years of leadership experience in driving large-scale marketing transformations and revenue growth at high-growth SaaS companies. In her new role, she will lead Freshworks’ global marketing strategy, supporting the company’s mission to deliver exceptional customer and employee experiences through uncomplicated service software.Srinivasan will report to Mika Yamamoto,

Mumbai: MYK LATICRETE, a brand in tile and stone installation solutions, has launched an experiential in-store marketing campaign at tile retail counters, aimed at transforming how customers understand tile installation decisions at the point of purchase. The initiative marks a milestone in category innovation by shifting consumer focus beyond tile selection to the long-term impact of installation quality through immersive, technology-led engagement.As part of this campaign, MYK LATICRETE has in

New Delhi: Bizzcom Solutions, a public relations and strategic communications agency, has announced the launch of a dedicated Startup Support Initiative aimed at empowering early-stage startups with professional PR and communication services. The initiative is designed to help emerging ventures build brand visibility, credibility, and a strong media presence during their formative growth phase.Through this programme, Bizzcom Solutions will extend structured PR support to selected startups that o

New York: Omnicom Group has rolled out the next generation of Omni, its AI-powered marketing intelligence platform, positioning it as a central operating system designed to deliver measurable sales growth for brands navigating an increasingly complex, platform-driven marketing landscape.The upgraded Omni brings together Omnicom’s creative, media, data and technology capabilities with assets from recently acquired Interpublic, marking a significant step in the company’s effort to unify strate

Noida: Mitul Sangani has stepped down from his position as Chief Executive Officer of News18 Digital, bringing to a close a significant chapter in the evolution of Network18’s digital news business, sources familiar with the development confirmed.Sangani, who assumed the role of CEO – News18 Digital in April 2025, has been closely associated with the group’s digital growth for over seven years. During this period, he played a pivotal role in shaping the organisation’s digital-first strat

Mumbai: At CES 2026, Havas announced the upcoming launch of AVA, its global large language model (LLM) portal designed to provide secure, centralized access to the world’s most advanced AI models, while reinforcing the Group’s human-led approach to artificial intelligence.AVA takes its name from the heart of Havas itself, symbolising the Group’s global connectedness and the evolution of its Village model, which brings diverse expertise together under one roof. Building on Havas’ long-sta

Parag Milk Foods was established in 1992. It is a private dairy FMCG company with a pan India presence. In 2025 Avvatar, the homegrown sports nutrition and high-protein snacking brand from Parag Milk Foods, had announced a collaboration with Bollywood actor Janhvi Kapoor for its latest digital campaign promoting the popular Avvatar Chocolate Protein Bar. With the product already well established in the market, the brand now aims to build stronger buzz through a fresh, relatable narrative anchore

Mumbai: QuiD Cash, a fast-growing B2B supply-chain fintech focused on empowering India’s MSME payments ecosystem, today announced the appointment of Bhavesh Gupta, former President and Chief Operating Officer of Paytm, as Strategic Advisor and Chief Mentor. The association marks a significant milestone in QuiD Cash’s journey to build scalable, technology-led credit solutions for MSME businesses across India.Bhavesh Gupta brings over two decades of leadership experience spanning payments, fin

Mumbai: Amar Kondekar marks one year as Head – Brand Services & Business Growth at Jio Creative Labs, where he has played a pivotal role in building organisational momentum and scaling operations across the lab’s growing brand and content ecosystem.Over the past year, Amar has focused on creating integrated creative and operational systems that enable scale, speed, and consistency. He has overseen mandates across Reliance Consumer Products, cultural platforms such as NMACC, Invisalign’s gl

New Delhi: Vigor Media Worldwide has been appointed as the media and public relations agency for Vikram Roller Flour Mills Limited, popularly known as Vikram Mills. The mandate will be managed from the agency’s Delhi-NCR office and will support Vikram Mills in its media and communication activities as the company expands its presence across regions.Vikram Mills specialises in wheat-based staples, including wheat flour (chakki atta), refined white flour (maida), semolina (sooji/rawa), broken wh

New Delhi: India Today has unveiled its 50th Anniversary Special issue, The Remaking of India: 1975–2025, marking five decades of setting gold standards of journalism and documenting India’s transformation over half a century.Conceived as a once in a generation collector’s edition, this landmark issue is the biggest ever issue produced by the magazine, setting a new publishing benchmark.Released as a never-before double issue, it brings together more than 800 curated images and 256 pages o

Chennai: South Indian Bank (SIB) has unveiled a new Pongal campaign in Tamil Nadu that celebrates relationships, community, and the state’s enduring culture. Anchored by the tagline “Uravugal thaan Tamilagathin Valimai” – Relationships are the strength of Tamil Nadu – the campaign emphasizes the deep connections that have defined both the Bank and the communities it serves.The Pongal film presents an evocative narrative set in a familiar Tamil neighbourhood. It captures the essence of

Las Vegas: DoubleVerify, the global leader in media verification and advertising performance optimization, has launched DV Authentic Streaming TV™ at CES 2026, a new solution designed to provide advertisers with greater transparency, brand-aligned media quality, and improved ad performance across connected TV (CTV) and streaming environments.The platform unifies premium content discovery, reporting, analytics, and optimization into a single workflow, giving advertisers visibility and control o

New Delhi: Ruder Finn, an independent communication and integrated marketing firm, has strengthened its leadership team in India with the elevation of Shivaram Lakshminarayan to Managing Director and the appointment of Malvika Sinha as Chief Client Officer.Shivaram, who has led Ruder Finn India’s operations for nearly two years, will continue to drive business growth and guide the agency’s innovation agenda, with a particular focus on AI and integrated marketing solutions. Malvika Sinha, a s

Mumbai: NXTFACE, a AI-driven Gen Z skincare brand, has announced Indian cricketer Jemimah Rodrigues as its National Brand Ambassador ahead of the upcoming Women’s Premier League (WPL). The association will be supported by an integrated marketing rollout during the WPL season, including the launch of a new television commercial featuring Rodrigues, followed by a high-voltage campaign across TV, OTT platforms, digital media and social-first activations aimed at engaging Gen Z audiences.The partn

Mumbai: India’s Panorama Studios has entered into a major multi-film partnership with Malayalam cinema star Nivin Pauly, marking one of the largest production deals in the history of the Malayalam film industry. The collaboration will see the studio produce a slate of Malayalam-language feature films with a combined investment of approximately INR 100 crore.Under the agreement, the films will be produced by Kumar Mangat Pathak and Abhishek Pathak on behalf of Panorama Studios, with Nivin Pauly

Chennai: Wonderla Chennai has unveiled its first-ever Pongal film, using a festive, family-led narrative to reinforce the brand’s experience-first positioning and its core promise of ‘Majaa’. Building on the momentum of its successful launch campaign, the new film captures the lively dynamics of modern Tamil families, where age-old traditions coexist with a shared desire for fun and togetherness.Conceptualised by OPN Advertising and directed by George K Antoney of Kadhai Films, the Pongal

Kochi: Reinforcing the enduring influence of language as a catalyst for change, Mathrubhumi Group has partnered with the Federal Bank Hormis Memorial Foundation for the 10th Kerala Edition of Federal Bank Speak for India, themed “Reshaping Narratives through Power of Words”. The initiative continues its mission of empowering young voices and encouraging meaningful public discourse, with the Grand Finale scheduled to be held on January 16, 2026.Launched in 2014, Speak for India was conceptual

Mumbai: Truecaller, the global communications platform, has appointed Vikas Khanna as Senior Director, Ad Sales, Truecaller India. In his new role, Khanna will lead the company’s direct advertising sales business in India, with a mandate to scale direct brand partnerships, accelerate premium inventory adoption, and drive industry-vertical-led solutions as Truecaller enters the next phase of growth for its ads business.The appointment comes as Truecaller continues to reshape its advertising org

Mumbai: Enterr10 Television has appointed Sonal Poddar as Head of Marketing, further strengthening the channel’s leadership team.Sonal joins Enterr10 Television from Jio Platforms Limited, where she led Product Marketing and Public Relations, overseeing strategy and marketing for 5G, 6G, and AI initiatives. She brings over 12 years of experience across advertising, brand strategy, digital, PR, and media management.An alumna of MICA, Sonal holds a Bachelor’s degree in Advertising and a Master

Mumbai: Dentsu has announced the launch of dentsu.Connect in India, a major step in the network’s global data and technology transformation. dentsu.Connect is the group’s unified global operating system, designed to integrate data, creativity, media, technology, and people into a connected delivery model that enables smarter decision-making and measurable business impact.Aligned with dentsu’s global framework, dentsu.Connect in India allows teams to operate within a shared system, leveragi

Mumbai: As women’s cricket continues its ascent as a mainstream sporting and commercial property, the TATA Women’s Premier League (WPL) 2026 is set to return for its fourth edition from January 9 to February 5, 2026. JioStar, the official broadcaster and streaming partner, has announced a strong roster of 15 sponsors for the season, highlighting the league’s growing scale, credibility, and consumer appeal.The sponsors for TATA WPL 2026 include State Bank of India (SBI), BHIM UPI, Kingfishe

Mumbai: WPP Media has announced the launch of WPP Media Sports, a unified sports and gaming practice designed to help brands unlock intelligent, measurable growth from sports marketing in an increasingly fragmented fan ecosystem.As live sports continue to command premium attention and real-time engagement, WPP Media said the way fans engage, transact, and move across platforms has fundamentally evolved. WPP Media Sports brings together sponsorships, partnerships, content, gaming, data, and analy

Mumbai: Thanigasalam Murugadass has joined Zee Studios as Associate Director – Marketing (South). He moves into the role after serving as Associate Director at ZEE5, where he was associated with the platform since 2022.In his new role, Thanigasalam will focus on driving marketing strategy for theatrical and studio-led film releases, with an emphasis on audience-first storytelling, brand building, and integrated campaigns spanning digital, media, and on-ground touchpoints. He will work closely

Mumbai: WPP Media has retained the integrated media mandate for Reckitt India and further strengthened its partnership with the addition of the E-Commerce Media mandate. The expanded scope builds on a relationship that began in 2023 and reinforces WPP Media’s position as Reckitt’s long-term strategic partner across brand building, media effectiveness, and digital growth in India.Under the renewed mandate, Wavemaker will continue to lead Reckitt’s media strategy, planning, and buying, while

Mumbai: CTV Scale, a Connected TV-first advertising platform, has announced a strategic integration with mFilterIt, a global leader in digital fraud prevention and verification, to strengthen inventory quality, transparency, and advertiser trust across its ecosystem.The partnership enhances CTV Scale’s traffic verification capabilities across all Connected TV ad formats by enabling real-time traffic scanning powered by mFilterIt’s advanced AI- and ML-driven fraud detection technology. The sy

Retail media is on the brink of significant transformation. As brands raise the bar on measurable ROI and consumers seek more intuitive, personalised shopping experiences, retail media is evolving from a tactical activation into a core strategic growth engine. With AI set to take centre stage in digital commerce by 2026, retail media’s landscape in India is shifting from static, keyword-based targeting to a dynamic, intent-led model where personalisation, relevance and product discovery conver

New Delhi: India’s broadcasting and cable television sector remained a structurally significant but tightly regulated pillar of the media and entertainment industry in 2024–25, with the Telecom Regulatory Authority of India (TRAI) conducting more than 500 audits of Digital Addressable Systems (DAS) as part of its efforts to strengthen transparency and compliance across the distribution ecosystem.According to the TRAI Annual Report 2024–25, the regulator carried out 538 DAS audits during th

Mumbai: With municipal elections currently underway across Maharashtra, shaping the future of urban governance in cities and towns statewide - including the Brihanmumbai Municipal Corporation (BMC) - Aaj Tak will host ‘Mumbai Manthan’, a day-long political conclave on January 8, 2026. The event will bring together key political voices from across parties to deliberate on the shifting civic and political landscape of Maharashtra.The day-long event will focus on the larger political equations,

B2B marketing will be closely tied to visibility, trust and revenue impact. By 2026, B2B marketers will have a different measure of success than they do today. Today's B2B marketers focus on creating content and executing marketing campaigns. However, success in 2026 will be determined by how discoverable, credible and measurable a B2B company is across the increasingly complex B2B buyer journey.In addition to the impact of these three trends, B2B marketers will also be affected by five signific

Mumbai: Tvarra, an Indian helmet brand designed exclusively for women, has announced Indian cricketer Jemimah Rodrigues as its Investor Partner, marking a long-term, equity-led association rooted in shared values of discipline, independence, and purposeful growth.The partnership signals a shift away from traditional celebrity endorsements towards ownership-driven collaborations, reinforcing Tvarra’s commitment to building a women-centric safety and mobility brand for the long term.Founded by A

New Delhi: Payments and fintech firm Pine Labs is set to appoint Shalini Pillai Banerjee as its Chief Marketing Officer, marking a senior leadership move as the company sharpens its brand positioning and accelerates growth ambitions amid intensifying competition in India’s digital payments landscape.Banerjee joins Pine Labs from Microsoft, where she most recently served as Marketing Director for India and South Asia, a role she took on in 2024. At Microsoft, she led regional marketing strategy

Kolkata: Shyam Steel, a producer and manufacturer of primary TMT bars, has announced the appointment of Harmanpreet Kaur, Captain of the Indian Women’s Cricket Team, as its brand ambassador. The association underscores the brand’s progressive outlook, aligning with one of India’s most respected women leaders in sport.Through this partnership, Shyam Steel reiterates its belief that strength today extends beyond infrastructure to mindset, inclusion, and shared responsibility. Guided by its p

Mumbai: Federal Bank has unveiled The Fortuna Wave, its refreshed brand identity, marking a significant milestone in the Bank’s evolution as it strengthens its positioning as a contemporary, future-ready institution. The launch took place in Mumbai in the presence of the Bank’s leadership team and Brand Ambassador Vidya Balan.Designed to enhance salience and recognition, The Fortuna Wave represents authenticity, prosperity, and togetherness—values that Federal Bank seeks for and from its c

Evocus, is a functional beverage brand known for its Black Alkaline Water. 2025 saw Evocus do initiatives• Launch of a CGI-led video explaining how Black Water works in the body• Entry into the Ready-to-Drink space with Hydration IV Electrolyte Drink• Category expansion with the world’s first Black Soda for the HoReCa industry• A collaboration with the series ‘Bads of Bollywood’, featuring a special cameo Medianews4U.com caught up with Aakash Vaghela founder, MD Evocus Q. Could you

Chennai: The Hindu Group Publishing Private Limited has initiated a planned leadership transition in its revenue function, with long-serving Chief Revenue Officer Suresh Balakrishna set to retire at the end of July 2026. As part of this succession plan, senior industry leader Sundar Kondur assumed responsibilities for the CRO role on January 5, 2026. The transition, announced internally by L V Navaneeth , Chief Executive Officer of The Hindu Group Publishing Private Limited , is designed to ensu

Mumbai: Global consumer health company Kenvue has named Madhav Nayak as Vice President and Chief Marketing Officer for the Asia-Pacific region, strengthening its leadership bench at a time when APAC remains a key growth priority for the organisation.Nayak joins Kenvue from Yum! Brands, where he most recently served as Chief Marketing Officer for KFC Asia. In that role, he led brand strategy and regional commercial performance across multiple markets, overseeing end-to-end responsibilities spanni