Haryana: Adroit Sports Ventures LLP has announced the acquisition of Rohtak Royals, a franchise representing Rohtak city in Haryana, for the upcoming inaugural season of the Kabaddi Champions League (KCL). Strengthening the franchise’s foundation further, KMC Constructions Limited has come on board as the Strategic Partner for Rohtak Royals, marking a notable collaboration between professional sport and infrastructure development.Adroit Sports Ventures LLP is focused on advancing India’s spo

New Delhi: Chrome DM marked its entry into the 18th year of its journey with a grand celebration in the capital, bringing together stalwarts from across the media, entertainment, advertising, technology and policy ecosystem. The exclusive evening was hosted by Pankaj Krishna, Founder & CEO, and held at the iconic Taj Mahal, Mansingh Road, with an elegant rooftop setting that lent the occasion both gravitas and warmth.The celebration witnessed an esteemed gathering of industry leaders, senior exe

New Delhi: BPTP Limited, an established real estate developer, has announced the appointment of Vineet Nanda as Chief Business Officer.With a development legacy spanning over two decades, BPTP has delivered more than 50 million sq. ft. across residential, commercial, and mixed-use developments, including over 25,000 units. The company has a strong presence across key micro-markets in Gurugram, Faridabad, and Noida, and has developed multiple integrated townships across the Delhi-NCR region.Nanda

Mumbai: Being Human Clothing, the fashion and lifestyle brand founded by Salman Khan, is celebrating the superstar’s birthday in signature Salman style—high on energy, warmth, and fun. Marking the occasion, the brand has announced a special Birthday Sale, supported by a lively new campaign that blends fashion, surprise, and celebration.At the heart of the celebration is Being Human Clothing’s playful campaign titled “Cake Fake B’Day For Real”, which reimagines birthday celebrations b

New Delhi: The Marcom Avenue, a full-service integrated marketing and communications agency, has secured the comprehensive marketing mandate for GH2 Solar, a clean energy company at the forefront of green hydrogen solutions in India. The partnership marks a strategic move to strengthen GH2 Solar’s brand visibility, digital presence, and market outreach as it accelerates its growth journey in the renewable energy sector.As part of the mandate, The Marcom Avenue will work closely with GH2 Solar

New Delhi: On the occasion of Kisan Diwas 2025, ITC reaffirmed its long-standing commitment to India’s agricultural transformation with the launch of ‘Mitti Mera Desh – Tales from the Heartland’, a storytelling-led campaign that celebrates farmer success stories from across the country. The initiative aligns with the Government of India’s ‘Meri Maati Mera Desh’ programme and underscores ITC’s focus on building climate resilience in agriculture.Rooted in ITC’s Climate Smart Agri

Mumbai: Ikonic Professional, a hair styling brand, has unveiled a new digital-first campaign in collaboration with Bollywood actress Sahher Bambba. Best known for her role in the recent series The Ba**ds of Bollywood*, Sahher fronts the campaign, bringing her effortless charm and contemporary appeal to showcase Ikonic’s next-generation styling tools.The campaign highlights Ikonic’s Dynamite+ Hair Dryer, Gleam 2.0 Hair Iron, and Curling Tong CT 2.0, reinforcing the brand’s positioning as a

Mumbai: Dentsu India celebrated the ninth edition of One Day for Change (ODfC), its global annual volunteering initiative, reinforcing the network’s belief that business thrives when people and society thrive. This year’s theme focused on how everyday choices create collective impact, reflecting Dentsu’s Sanpo-Yoshi philosophy of “good for business, good for people, and good for society” and exemplifying its Business to Business to Society (B2B2S) commitment in action.At Dentsu, ODfC g

Mumbai: Jaguar Land Rover (JLR) has moved a step closer to finalising one of the most closely watched global agency appointments of the year, with WPP emerging as the frontrunner following an extensive review of its worldwide creative and media business. The company has entered a period of contractual exclusivity with WPP, placing the holding group in advanced discussions to formalise the mandate.The development has been further reinforced by industry chatter triggered after Adam Tucker, WPP’s

Mumbai: Larry Ellison has stepped in with his personal fortune to strengthen Paramount Skydance Corp.’s bid for Warner Bros. Discovery Inc., intensifying a high-stakes takeover battle with Netflix Inc. The move is aimed at addressing Warner Bros.’ key concern around the certainty of Paramount’s financing.On Monday, both bidders shored up their funding without raising their offers. Netflix refinanced part of its planned $59 billion debt package to preserve its investment-grade rating, a key

Windsor: Konami Digital Entertainment B.V. (KONAMI) has successfully concluded its first large-scale India Campaign for eFootball™, culminating in a star-studded community meet and greet in Mumbai. The finale underscored eFootball™’s long-term commitment to India’s rapidly growing gaming ecosystem, bringing together fans, celebrities, and sporting icons under one roof.Running from August to December 2025, the India Campaign engaged thousands of Indian gamers through a mix of in-game init

Mumbai: Citara, the cinema-led entertainment company co-founded by filmmaker Tutu Sharma and entrepreneur Rahul Nehra, has announced its expansion into Gujarat with confirmed locations in Jamnagar and Rajkot. The move marks Citara’s entry into the state as part of its broader national growth strategy focused on India’s Tier II, III, and IV cities.Positioned as a cinema-themed entertainment destination, Citara operates small-capacity, technology-enabled theatres that aim to deliver a multiple

Chennai: HCLSoftware, the software business division of HCLTech, has announced its intent to acquire Wobby, an early-stage startup based in Antwerp, Belgium, that provides AI Data Analyst ‘Agents’ for data warehouses. The acquisition is aimed at accelerating customers’ value realisation from GenAI by adding advanced AI data analyst capabilities.HCLSoftware’s Data & AI division (Actian) has seen rising demand for its metadata management, data catalog, and data governance solutions, delive

Mumbai: Seshadri Shankaran has joined Bennett, Coleman & Co. Ltd. (BCCL) as General Manager, strengthening the leadership team at The Times of India group.Shankaran announced the appointment on LinkedIn, saying, “I’m happy to share that I’m starting a new position as General Manager at Bennett Coleman & Co. Ltd. (The Times of India)!” In his new role, Shankaran will focus on business strategy, revenue planning, pricing frameworks, and cross-functional initiatives, aligned with BCCL’s P

New Delhi: Network18, has announced the launch of the NextGen Young Leadership Program (NYLP) - a future-focused initiative to identify and nurture high-potential young talent from the country’s premier Business, Law and Engineering institutions.NYLP is not about starting a job - it’s about starting strong in the journey of your career. The program offers participants early, hands-on exposure to the fast-evolving media-tech landscape, enabling them to learn, contribute, and grow from Day One

Mumbai: From milk and bananas to iPhones, gold, and roses, India’s shopping carts reached new extremes in 2025. According to Instamart’s fifth annual order analysis, How India Instamarted 2025, quick commerce has evolved far beyond emergency grocery runs, emerging as a trusted destination for both everyday essentials and high-value indulgences—delivered in minutes.The year saw Instamart shoppers embrace speed, discretion, and convenience at scale. The platform’s top spender clocked over

LVL Zero is a gaming incubator launched in partnership with MIXI Global Investments and Nazara Technologies.LVL Zero is an equity-free incubator with a $100,000 grant pool, designed to help early-stage founders move from prototype to market-ready products. Backed by MIXI’s global publishing expertise, Nazara’s distribution strength, and ChimeraVC’s capital network, LVL Zero aims to support 100+ gaming startups over the next five years across Mobile, PC, Console, game tech, AI/ML, and gamin

At a time when India’s television industry is facing its most consequential regulatory reset in over a decade, its apex representative bodies appear caught between internal divergence, legal caution, and strategic silence. The result is a fragmented industry response to two issues that strike at the heart of television economics: the enforcement of the 12-minute-per-hour advertising cap and the government’s move to exclude landing-page impressions from TV ratings. On both counts, the pattern

Mumbai: India’s longest-running fantasy television franchise is set to make a high-voltage comeback as JioStar and Ekta Kapoor’s Balaji Telefilms announce the return of ‘Naagin’ with Season 7, premiering on 27th December 2025. Marking 10 years of the iconic franchise, the new season ushers in a larger, technologically enhanced chapter led by Priyanka Chahar Choudhary in the titular role, alongside Namik Paul in a pivotal character.Airing every Saturday and Sunday at 8:00 PM exclusively o

By 2025, CFOs are not only looking at financials and spreadsheets when preparing their revenue forecasts but also incorporating campaign data into their forecasts, as the information from marketing (campaigns performed, signals from pipelines, consumer behaviours) helps to provide more accurate forecasts of future revenues with fewer surprises.The transition has occurred for two primary reasons; there is an ongoing push to make forecasts more accurate, and the use of AI tools has dramatically in

Bikaner: Bikaji Foods International Limited (Bikaji), India’s third-largest ethnic snacks company and the second fastest-growing player in the organised snacks market, has unveiled its new brand logo, marking a significant milestone in its evolution as it looks to strengthen its modern, global-facing identity while staying rooted in tradition.Inspired by Bikaji’s deep-rooted Rajasthani heritage, the new logo is designed around a distinctive royal shield that symbolises trust, legacy and prid

Mumbai: Godrej Vikhroli Cucina, the culinary owned media property of Godrej Industries Group, has unveiled a distinctly Indian take on the festive season with its latest campaign, “Jingle Bells Unwrapped.”Rooted in the realities of urban Indian life, the campaign acknowledges how Christmas celebrations have evolved—especially in cities where nuclear households, shared apartments, and long-distance connections redefine togetherness. For many, celebrations unfold in living rooms rather than

Delhi: Ampverse DMI today announced Samsung as the Official Title Sponsor of College Rivals Season 3, with the Samsung Galaxy S25 Ultra featuring in all on-ground gameplay and content integrations.Esports is growing rapidly across Indian campuses with gamers demanding devices that deliver stable performance, fast response times, and sharp visuals. And collegiate tournaments have emerged as key platforms to nurture new talent and test flagship technology under real-world pressure.The Galaxy S25 U

Mumbai: Mirchi ushered in the festive cheer of the Christmas season with “Jingle All The Way,” a grand carol concert hosted at VR Chennai, bringing together music, celebration, and community spirit in an evening filled with warmth and joy. The event drew music lovers from across the city, reaffirming Mirchi’s focus on creating meaningful cultural experiences that resonate with audiences.The concert was powered by MCC Boyd Tandon School of Business and supported by Orange Retail Finance, Ch

Mumbai: The Indian Institute of Creative Technologies (IICT) has signed a Memorandum of Understanding (MoU) with the Game Developers Association of India (GDAI) to collaborate on strengthening game development education, industry engagement, and ecosystem development in the country.The MoU establishes a structured framework for academic–industry cooperation within the video games and interactive entertainment sector. Through this partnership, IICT and GDAI will work towards closer knowledge ex

Mumbai: PNB Housing Finance has announced the appointment of Mukesh Agarwal as its Chief Sales Officer – Retail, further strengthening its leadership team as the company sharpens its focus on expanding its retail housing finance business.In his new role, Agarwal will be responsible for leading the company’s retail sales strategy and strengthening distribution across key markets. His appointment has been made in line with PNB Housing Finance’s established leadership and governance processes

Mumbai: Prose Integrated, along with its digital-first arm Digital Tribe, has been reappointed as the communications and outreach partner for ANMI StockTech 2026. This marks the eighth consecutive year of the agency’s association with ANMI’s flagship StockTech platform, underscoring a long-standing partnership rooted in capital markets expertise, technology-led storytelling, and investor-centric communication.The continued mandate reflects the Association of National Exchanges Members of Ind

Mumbai: Stashfin, a digital lending and full-stack fintech platform, has appointed Nicole Fernandes as Lead – Corporate Communications & Public Relations. The move underscores the company’s growing focus on brand governance, reputation management, and strategic storytelling as it scales in an increasingly regulated and competitive financial services landscape.In her new role, Fernandes will oversee Stashfin’s end-to-end corporate communications mandate, including media relations, leadershi

Hyderabad: EBG Group, a fast-growing Indian conglomerate, has announced the launch of the Tollywood Pro League (TPL), a premium cricket and entertainment league created exclusively for the Telugu film fraternity. The league was formally unveiled at the Hyderabad International Convention Centre (HICC) by veteran film producer Dil Raju, who will also serve as the Honorary Chairman of the Tollywood Pro League.Bringing together the worlds of cinema and cricket on a single platform, TPL has been conc

New Delhi: Jos Alukkas, a jewellery house with a legacy spanning over six decades, has announced actor Dulquer Salmaan as its brand ambassador. The association brings together a brand rooted in craftsmanship and innovation with one of South India’s most celebrated actors, whose appeal cuts across languages, generations and cultures.Over the years, Dulquer Salmaan has emerged as a distinctive presence in Indian cinema, working seamlessly across Malayalam, Tamil, Telugu, Kannada and Hindi films.

Mumbai: NowYouKnow, a social-led travel and food recommendation platform, has announced actor, singer and digital creator Anushka Sen as its brand ambassador. Founded by siblings Krishna and Pia Shivdasani, NYK aims to redefine how young Indians discover places by prioritising trust-based recommendations from personal networks and a curated set of creators users actively choose to follow.The association comes at a time when authenticity is increasingly shaping online discovery. As audiences grow

Gurugram: PR Professionals (PRP), an integrated communications firm and the flagship arm of PRP Group, has been appointed as the public relations partner for Bihar State Power Holding Company Limited (BSPHCL). As part of this mandate, PRP will manage strategic communications, media relations and outreach initiatives for BSPHCL and its subsidiary companies, supporting the organisation’s efforts to communicate key developments, reforms and public-facing initiatives within Bihar’s power sector.

Mumbai: EiPi Media has announced a licensing partnership with Pran’s Features LLP and Toonz Media Group to develop branded, AI-powered microfilms and digital content featuring iconic Indian characters Chacha Chaudhary and Sabu. The initiative signals a shift in how legacy Indian intellectual property is being reimagined, experienced and monetised for a digital-first audience.Pran’s Features LLP, the copyright owner and custodian of Chacha Chaudhary, has licensed EiPi Media to create AI-drive

Mumbai: India’s startup ecosystem is set to gain a significant new catalyst with the launch of The Foundery, a first-of-its-kind residential business launchpad co-founded by entrepreneur and investor Nikhil Kamath and retail pioneer Kishore Biyani. Designed as a co-founder factory, The Foundery aims to identify, mentor and co-build the next generation of Indian entrepreneurs.Positioned at the intersection of a school, accelerator and venture studio, The Foundery compresses the early-stage star

Mumbai: Indian Silk House Agencies celebrated World Saree Day on December 21, 2025 with the launch of a new visual campaign honouring India’s weavers, looms and living handloom traditions. The campaign pays tribute to more than 15,000 artisans across 62 weaving clusters, highlighting the communities behind every saree and reinforcing the cultural significance of India’s handloom heritage.Released across digital platforms, the film coincides with the unveiling of a teaser for the brand’s up

Gurugram: CARS24, an autotech platform, has announced the elevation of Divanshu Saxena as Chief Business Officer (CBO) for CARS24 Financial Services Private Limited (CFSPL – LOANS24), the company’s NBFC arm.In his new role, Saxena will be responsible for leading the strategy, growth and execution of CARS24’s financial services business. His mandate will centre on scaling lending operations while strengthening profitability, risk discipline and institutional robustness, as the company conti

Mumbai: As Avatar 3 premieres across multiple countries and online interest around the blockbuster intensifies, cybersecurity firm Kaspersky has identified a rise in scam campaigns exploiting the film’s release and users’ eagerness to watch it online. According to the company’s experts, fraudulent websites linked to the movie have been detected across several regions, indicating coordinated attempts by cybercriminals to target a global audience.Kaspersky noted that attackers are creating s

Mumbai: Hindustan Pencils, the company behind some of India’s most iconic stationery brands including Apsara and Nataraj, has announced the appointment of Aishwarya Shinod as its new Head of Marketing. In her new role, Shinod will spearhead brand, marketing and consumer strategy across the company’s portfolio, with a focus on driving relevance, emotional connection and purpose-led growth among new-age consumers.With nearly two decades of experience across leading FMCG organisations, Shinod b

Mumbai: Protean eGov Technologies Ltd, a pioneer in building and operating population-scale Digital Public Infrastructure (DPI), has announced the elevation of V Easwaran as Additional Director in the category of Executive Director on its Board.The elevation marks a key milestone in Protean’s long-term, future-focused strategy as it builds on its three-decade legacy of institution-building to drive the next phase of growth, spanning business diversification, platform-led innovation and interna

Hyderabad: Zee Telugu is set to turn this Sunday into a grand cinematic celebration with its special programming block, ‘Sunday Movie Mahotsavam’. Treating viewers to an action-packed day of entertainment, the channel brings together an exciting lineup of 5 back-to-back blockbuster films, promising non-stop viewing pleasure for the entire family.The movie marathon kicks off at 9:00 AM with the mega-hit superhero spectacle HanuMan, followed by the cult action thriller Gharshana at 12:00 PM, s

New Delhi: Haircare brand Moxie Beauty has partnered with Unicommerce, one of India’s leading e-commerce enablement SaaS platforms, to power and streamline its e-commerce operations, enabling faster and more reliable online deliveries of its beauty products.Moxie Beauty specialises in haircare solutions designed for Indian hair types and local climatic conditions, with a portfolio spanning shampoos, conditioners, styling products and scalp care solutions. The partnership is aimed at supporting

Mumbai: KidZ has announced a major expansion of its kids’ entertainment portfolio with the launch of its first two original animated series — Chote Tara ka Bada Gadar and FAB 5 — alongside a strategic experiential partnership with Hamleys’ Wonderland. The move marks a significant step in building a culturally rooted, premium content universe for children and family audiences.Developed to bring together Indian storytelling, imagination and values in contemporary formats, the new titles ar

Mumbai: Hiring activity in India’s Media & Entertainment (M&E) sector is showing signs of recovery in the second half of the year, led by a strong pivot towards digital-first roles, according to the latest TeamLease Employment Outlook Report. The sector’s Net Employment Change (NEC) has moved into positive territory at +1.2% in HY2, up from -0.9% in HY1, signalling cautious optimism after a period of slowdown.The rebound is being driven by rising digital advertising spends, the rapid growth

Mumbai: Creative agency Social Panga has once again partnered with AMD to launch its latest brand campaign, “ZEN” MODE, a refreshing take on how technology can simplify modern work environments and reduce everyday corporate stress.At a time when organisations are grappling with mounting pressure, speed, and complexity, AMD’s new campaign poses a simple yet powerful question: Can work feel effortless? Through this film, Social Panga, along with production house The Yellow Shutter, reimagine

Mumbai: Mayavi Entertainment, a new-age film studio headquartered across India and the UAE, has announced its ambitious entry into the entertainment industry with a multi-year slate of 31 films, positioning itself to redefine how films are financed, owned, and monetised in India and beyond. Backed by veteran industry operators, the studio is focused on democratising film financing and transforming intellectual property (IP) into a measurable, governable asset class through the use of emerging te

Mumbai: At a time when India’s global presence is increasingly shaped not only by economic ambition but by cultural confidence, NDTV on Friday announced the launch of the NDTV Masterstroke Art Awards— an initiative dedicated to recognising excellence in Indian art and celebrating those shaping the country’s creative presence on the world stage.The announcement was made at the NDTV Indian of the Year, reaffirming NDTV’s belief that art and culture are not peripheral conversations, but cen

Mumbai: Piramal Pharma Limited’s Piramal Consumer Healthcare (PCH) has unveiled a refreshed brand identity for Lacto Calamine, marking over six decades of trusted skincare while reaffirming its commitment to efficacy and heritage. The relaunch brings back the brand’s iconic purple bottle with a modern, benefit-led and ingredient-focused design—tailored for today’s skincare-conscious consumers—without altering its time-tested formula.Positioned as a thoughtful evolution rather than a re

As influencer marketing matures into a performance-driven and professionally structured industry, identifying the right creators has become a strategic imperative for brands. The 2025 Influencer Marketing Playbook by Influencer.in offers a comprehensive snapshot of this evolving ecosystem, going beyond trend analysis to spotlight the creators who are shaping India’s digital influence landscape today. Based on insights gathered from over 500 creators and 50+ brands, the annual report examines h

Hyderabad: Ankura Hospitals, a healthcare chain specialising in women and children’s care, has appointed Rahul Datta as its Group Chief Operating Officer (COO), strengthening its leadership team amid rapid expansion across markets.A healthcare veteran with nearly two decades of experience, Datta was previously serving as Senior Vice President – Operations at Ankura Hospitals. In his expanded role, he will oversee the organisation’s operational roadmap, driving scalable growth while maintai

Bengaluru: Suvit, the ICAI-recognised accounting automation platform trusted by Chartered Accountants and tax professionals across India, has officially rebranded as Vyapar TaxOne, marking a strategic evolution toward building a unified, AI-powered operating system for tax practices.The rebrand follows Suvit’s integration into the Vyapar ecosystem and reflects a deeper alignment with Vyapar’s vision of creating a connected digital ecosystem for MSMEs and tax professionals. Under its new iden

Mumbai: BIG FM, a radio network, successfully hosted the third edition of Dream Makers – Realty Conclave & Awards 2025 at Sofitel, Mumbai. The event brought together prominent stakeholders from Mumbai’s real estate ecosystem for an engaging conclave followed by an awards ceremony recognising leadership, innovation and excellence across the sector.The conclave opened with a keynote address by S. S. Murty, General Manager – MSME, Central Bank of India, who highlighted the critical role of fi

Mumbai: Dentsu B2B, dentsu’s specialist business-to-business marketing services organisation, has announced the launch of The Superpowers Index 2025, the world’s most comprehensive global study of B2B buying behaviour. Now in its fifth edition, the study draws on insights from more than 16,000 interviews conducted since 2021, including 6,107 B2B decision-makers surveyed in 2025 alone, spanning 21 markets and four major industries—Financial Services, Technology, Professional Services, and M

Early-stage founders do not ignore marketing. Most do the opposite. They work on it every day by posting content, running ads, tweaking logos, and chasing collaborations. The problem is that much of this activity is invisible to the customer and unmeasurable for the business. Because the early months are noisy, it becomes easy to mistake motion for progress.Below are the most common marketing mistakes first-time founders make, often unintentionally and rarely spoken about openly. 1. Treating vis

Early-stage founders do not ignore marketing. Most do the opposite. They work on it every day by posting content, running ads, tweaking logos, and chasing collaborations. The problem is that much of this activity is invisible to the customer and unmeasurable for the business. Because the early months are noisy, it becomes easy to mistake motion for progress.Below are the most common marketing mistakes first-time founders make, often unintentionally and rarely spoken about openly. 1. Treating vis

India’s sports sponsorship economy continues to accelerate, and cricket remains its most influential driver. Industry analyses place the value of India’s sports sponsorship market at ₹16,633 crore in 2024, marking a 6% year-on-year increase, supported by both brand demand and rising media consumption. Cricket alone contributes nearly 85% of this total, reflecting its deep cultural imprint and its unmatched ability to aggregate audiences at scale.This dominance is further reinforced by deta

Mumbai: Actor and entrepreneur Karan Wahi has joined Knack Beverages as an investor and brand ambassador, marking a significant milestone for the fast-growing health beverage brand. Known for his strong interest in fitness, food and hospitality—including owning a restaurant in Dubai—Wahi’s association aligns closely with Knack’s focus on clean, guilt-free beverage choices.Wahi first encountered Knack at an industry event and was drawn to its commitment to clean-label products with no pre

Mumbai: Connected TV–first advertising platform CTV SCALE has named Somendu Singh as Chief Contributor, strengthening its leadership as the company builds a premium, transparent ecosystem for CTV advertising.In his role, Singh’s responsibilities extend beyond a conventional leadership mandate. As Chief Contributor, he will play a hands-on role across key functions, including product vision and innovation, business strategy, publisher management, and media innovation. He will be instrumental

MUMBAI: Bajaj Broking, the investing arm of Bajaj Finance Ltd, has launched its new campaign titled ‘Seedhi, Simple Investing – Bajaj Broking’. The campaign is designed to encourage broader participation in the financial markets by simplifying access to investing and trading through a simplified, easy-to-navigate platform.The initiative looks to address a recurring challenge in the stock broking industry—financial jargon and complex onboarding processes that often deter first-time and ca

Mumbai: After nearly two decades in digital media, industry veteran Somendu Singh has announced the launch of his new venture, CTV SCALE – The Connected TV First Advertising Platform, aimed at addressing transparency, quality, and value challenges within the rapidly growing CTV advertising ecosystem.Positioned as a purpose-built platform for Connected TV, CTV SCALE seeks to create a more equitable and efficient marketplace for both publishers and brands. The platform is designed to help publis

As f1studioz completes 13 years, it stands at the forefront of how AI, data, and design are reshaping user experience.Designing UX for AI introduces distinct challenges and opportunities beyond traditional UX design. It involves crafting intuitive, adaptive interfaces that not only respond to user behaviour but also anticipate their evolving needs. The goal is to merge human-centred design with advanced AI systems for a fluid, seamless interaction.From conversational interfaces, multi-modal inte