Mumbai: “Advertising must build trust, not just reach,” said Sanjay Jaju, Secretary, Ministry of Information & Broadcasting , while delivering the keynote address at the AdTrust Summit 2026 in Mumbai today. The Union I&B Secretary underlined the urgent need for a responsible, transparent, and credible advertising ecosystem in India, especially as the sector grows in scale, complexity and influence. Shri Jaju emphasized that while the sector should continue to grow, there must also be account

Mumbai: Pure Nutrition has announced its partnership with Chennai Super Kings (CSK) as the Official Sports Nutrition Partner, marking a significant collaboration between the sports and wellness sectors.The association underscores the growing importance of science-backed nutrition in enhancing athletic performance, recovery, and mental focus, especially in high-intensity tournaments like the Indian Premier League. The partnership reflects a shared commitment to excellence, consistency, and innova

Mumbai: Wellbeing Nutrition has announced actor Malavika Mohanan as the brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione portfolio, marking a strategic push to reposition collagen as an essential component of daily skin health.The move reflects a broader shift in India’s evolving ingestible beauty segment, where the focus is transitioning from topical skincare to nutrition-led approaches that support skin health from within. Through this partnership, the brand

Mumbai: Swiss Military has appointed Compass Communications as its strategic communications partner in India, as the brand sharpens its focus on the growing luggage and travel accessories market.The partnership comes at a time when India’s travel sector is witnessing strong momentum across domestic and international segments. Swiss Military aims to capitalise on this shift by streamlining its portfolio and strengthening its presence in key categories such as luggage, bags, and travel accessori

Hyderabad: Woxsen University has announced the appointment of Vishal Khurma as Group Chief Executive Officer. In his expanded role, Khurma will continue to lead the university’s strategic growth while overseeing associated entities across India and the Middle East, further strengthening its global outlook and institutional expansion.Khurma has been associated with Woxsen University since 2019 and has played a pivotal role in shaping its strategic direction and operational scale. Over the past

Mumbai: Publive REVV has announced the appointment of Sonnika Singh as Lead – West Business, as part of its efforts to strengthen its leadership team and expand its advertising ecosystem.In her new role, Sonnika will be responsible for driving strategic advertising partnerships, unlocking new revenue opportunities, and deepening relationships with brands and agencies across the western region.With over 15 years of experience in digital advertising, media sales, and integrated brand partnership

Mumbai: Mauro Ramalho, Chief Creative Officer at Publicis Brazil, has been appointed Jury Chair for the Creative Commerce, Use of Data, B2B category at the ABBY Awards 2026 Powered by The One Club for Creativity | The One Show.With over 25 years of experience in national and international advertising, Ramalho has worked across three countries and collaborated with some of the world’s leading agencies. In his current role at Publicis Brazil, he leads creative strategy and execution, bringing gl

Mumbai: Virgin Music Group has announced a strategic partnership with Jass Records to drive global music distribution and amplify independent Punjabi voices across international markets.The collaboration underscores Virgin Music Group’s commitment to supporting independent artists, labels, and regional music ecosystems, while accelerating the global reach of Punjabi music. The partnership will leverage Virgin Music Group’s distribution infrastructure and market expertise to expand Jass Recor

Mumbai: CometChat has secured $6.5 million (approximately ₹60 crore) in strategic funding from existing investor Run Ventures to accelerate the growth of its next-generation AI agent platform. With this round, the company’s total funding raised to date stands at $21.1 million.The latest infusion follows a $10 million Series A round and is positioned as a precision capital investment to fast-track CometChat’s AI roadmap while its core business progresses toward sustained profitability. The

Bangalore: Jagdish Sheth School of Management (JAGSoM) has announced a strategic transition in its Board of Governors leadership, elevating Dr. Jagdish Sheth to the role of Chairman Emeritus while appointing Sudhir Sethi as the independent, non-executive Chairman of its Advisory Council.The move recognises Dr. Sheth’s distinguished contributions and global academic legacy, while bringing in industry-driven leadership to strengthen the institution’s future direction. As Chairman Emeritus, Dr.

Mumbai: Anthem Sports & Entertainment has announced that TNA Wrestling has entered into a new multi-year exclusive programming agreement with Warner Bros. Discovery’s premium sports channel Eurosport India. The renewed deal, set to commence in July 2027, will bring hundreds of hours of TNA’s first-run original content to audiences across India and the South Asian region.The agreement consolidates TNA’s programming under a single exclusive partnership, ensuring fans across India, Pakistan,

Bengaluru: TechnoSport has introduced a refreshed brand identity as it accelerates expansion across retail, digital, and marketplace channels, marking a significant milestone in its growth journey.At the heart of the rebrand is a redesigned wordmark featuring a bold, forward-leaning italic typeface, symbolising speed, energy, and movement—core attributes of the brand’s performance-led ethos. The refreshed identity comes at a pivotal time as TechnoSport continues to scale its presence across

New Delhi: Crocs has announced the onboarding of KL Rahul as its newest brand ambassador, marking a significant milestone as he becomes the first Indian athlete to take on the role of Global Brand Ambassador for the brand. The announcement coincides with the launch of Crocs’ latest campaign, ‘Play Hard. Rest Easy.’, centred around its iconic Classic Clog.The campaign positions Crocs as the preferred footwear for athletes and consumers during moments surrounding sport, from pre-game prepara

New Delhi: MMTC-PAMP has announced the appointment of Rachna Jindal as the Chief Financial Officer (CFO), strengthening its leadership team as part of the company’s commitment to building a future-ready and high-performing organisation.With over 25 years of extensive experience in finance, treasury, supply chain, and business transformation verticals, Rachna will lead the Finance function at MMTC-PAMP, driving financial governance, strategic planning, capital allocation and profitability. She

Mumbai: EKKE, a digital-first platform spotlighting contemporary Indian design, has made its debut with The Timekeepers, a campaign that reflects on the idea of timelessness in fashion and design.Set within an abandoned industrial mill, the campaign creates an atmospheric backdrop where past and present converge. The space, stripped of its original function, becomes a neutral stage for storytelling—one that allows memory, transition, and modernity to coexist. Through carefully constructed visu

Bengaluru: Meta, in collaboration with Ormax Media, has unveiled a new report titled “Micro Dramas: The India Story,” spotlighting the rapid rise of micro dramas as a significant new content category in India’s digital entertainment ecosystem.The findings were presented at the inaugural Meta Marketing Summit: Micro-Drama Edition, where industry stakeholders including creators, platforms, brands, and investors gathered to discuss the format’s evolution and growth potential.According to th

Bengaluru: Meta, in collaboration with Ormax Media, has unveiled a new report titled “Micro Dramas: The India Story,” spotlighting the rapid rise of micro dramas as a significant new content category in India’s digital entertainment ecosystem.The findings were presented at the inaugural Meta Marketing Summit: Micro-Drama Edition, where industry stakeholders including creators, platforms, brands, and investors gathered to discuss the format’s evolution and growth potential.According to th

Mumbai: Lufthansa Airlines has unveiled a large-scale, immersive out-of-home (OOH) campaign in partnership with WPP Media, bringing its global brand philosophy, “Every journey is a new beginning. All it takes is a yes,” to life across key urban centres in India.Conceptualised and executed by WPP Media, the campaign reimagines traditional outdoor advertising by transforming everyday cityscapes into experiential touchpoints of travel inspiration. Spanning multiple cities, the initiative blends

Mumbai: Think9, founded by Ashni Biyani and Avni Biyani along with brand evangelist Santosh Desai, has announced the acquisition of Whoppl, marking a strategic step in its ambition to build future-ready, culture-first brands. As part of the move, the company has launched Nova9, a specialized unit aimed at creating high-velocity, culture-driven storytelling systems for the attention economy.The acquisition brings together Whoppl’s creator-first ecosystem with Think9’s brand-building expertise

Bengaluru: foundit, a jobs and talent platform, has unveiled its second brand film featuring Jasprit Bumrah, following his Player of the Tournament performance at the ICC Men's T20 World Cup.The latest film builds on the platform’s ongoing ‘Boss Aaj Kal’ campaign, reinforcing the idea that when employees have access to the right opportunities, workplace dynamics naturally shift in their favour. Using humour and a relatable office setting, the campaign highlights the subtle confidence that

Mumbai: WARC has unveiled the Effective 100 Rankings 2026, the global benchmark recognising the most awarded campaigns and companies for marketing effectiveness. The annual rankings aggregate results from leading global and regional effectiveness awards, offering a comprehensive view of campaigns that have delivered measurable business impact.Topping this year’s rankings is the campaign ‘Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement’ for Dove, developed by Ogilvy Lond

Mumbai: Bizzcom Solutions, a fast-growing public relations agency known for delivering impactful communication strategies, has announced the expansion of its global outreach services to help brands build a strong presence across key international markets, including the United States, United Arab Emirates, and Europe.With businesses increasingly seeking cross-border visibility, the agency is strengthening its international media network, strategic partnerships, and storytelling capabilities to su

Mumbai: BBC Creative has named Natalie Lau as its new Head of Planning, strengthening its strategic leadership team as the organisation continues to sharpen its creative output.In her new role, Lau will collaborate closely with incoming Executive Creative Director Richard Biggs, with a mandate to lead planning and drive culturally resonant creative strategies.Lau joins BBC Creative from Uncommon Creative Studio, where she most recently served as Head of Strategy. During her tenure, she worked on

Folk Frequency is a cultural intelligence studio that translates audience behaviour into strategic frameworks for brands and agencies.Folk Frequency has come out with an Inside IPL Report Match-time is a food ritual for more than half. 56% say they say they planned something special (ordered in or went out mainly because of the match). Another 80% select chips/ namkeen as a companion, and 26% prefer beer. Multi-screen and chat are core to the experience: 43.5% say they either watched while using

Mumbai: CNBC-TV18, India’s leading English business news channel, hosted the 21st edition of the India Business Leader Awards (IBLA), one of the country’s most prestigious platforms recognising leadership across sectors. The evening brought together some of India’s most influential voices from government, business, sports and public policy to celebrate individuals and institutions whose contributions continue to shape India’s economic progress and growing global stature.The ceremony was

Mumbai: Jerin Verghese has been appointed as Director – Brand, Marketing and Communications at EY India, advancing within the organisation after a long and progressive tenure. Most recently serving as Associate Director, her elevation marks a key milestone in her nearly two-decade association with the firm.Verghese brings over 20 years of experience in strategic communications, with a strong track record in brand positioning, media messaging, and crisis management. In her new role, she will be

Mumbai: Procter & Gamble Hygiene and Health Care Limited has announced a leadership transition in its human resources function, with Robin Thadathil set to take over as Head of Human Resources effective 1 April 2026.Thadathil brings over 16 years of experience within the P&G ecosystem, having worked across key international markets including Singapore, the United States and Southeast Asia. In his most recent role, he led HR for Malaysia, Singapore and Vietnam, while also managing regional respon

New York: Omnicom Media, a connected capability of Omnicom (NYSE: OMC), has announced the appointment of Ellen Griffin as Global Brand President of OMD, the world’s largest media agency network. The move reinforces the group’s strategy of placing experienced practitioner-leaders at the forefront of its global agencies.The announcement follows closely on the heels of Bradley Rogers being named CEO of OMD USA, signalling a broader leadership reshuffle aimed at strengthening client-centric oper

Mumbai: Stayfree, a menstrual hygiene brand, has unveiled a new digital campaign for its Stayfree Secure Nights range, highlighting the importance of choosing the right night-time protection to address sleep disruptions during periods.The campaign draws attention to a key but often overlooked concern—sleep deprivation during menstruation. According to research, nearly 67 percent of women experience disturbed sleep on certain nights during their period, often due to discomfort and fear of leaka

On the occasion of International Women’s Day Medianews4u.com caught up with Manisha Khadge CMO Mindbowser. With nearly two decades of experience in B2B IT services and product engineering, she has led impactful marketing and brand transformation initiatives at organisations such as Synechron, Tavisca, Icertis, and Signzy. At Mindbowser, she drives growth through customer-centric strategies while actively championing Diversity, Equity, and Inclusion through initiatives like the “Support Women

On the occasion of International Women’s Day Medianews4u.com caught up with Sonal Singh, Head of Corporate Communications, Jindal Stainless. A passionate and artful communicator, she leads the communication function for the stainless steel manufacturing company. Q. The PR and communications industry has more female employee representation than many other sectors. What is the reason for this? The reason lies in a few inherent strengths than women acquire through their conditioning and inner nat

Mumbai: AD by Arvind, the contemporary ready-to-wear brand from Arvind Limited, has announced the launch of its Spring Summer 2026 menswear line, Raghav’s Collection X Urban Pause 2.0, inspired by actor and youth icon Raghav Juyal. The collection is designed for the modern urban man, combining breathable fabrics, engineered fits, and versatile silhouettes that emphasise comfort and effortless style.The collaboration reflects the brand’s focus on individuality and authenticity, with Raghav Ju

Ahmedabad: Gujarat Titans have introduced a fully digital ticketing model for all their home matches in the Indian Premier League 2026, aiming to enhance the fan experience at the Narendra Modi Stadium. Tickets are now available exclusively on BookMyShow, the franchise’s official ticketing partner, and the Titans FAM app.In a move aligned with evolving fan behaviour and operational efficiency, the franchise has rolled out secure QR-based mobile tickets (m-tickets), eliminating the need for phy

New Delhi: Adobe and NVIDIA have announced a strategic partnership to accelerate AI-powered creation, production, and personalization, marking a significant step toward delivering the next generation of Adobe Firefly models and agentic workflows.The collaboration brings together Adobe’s creative and marketing ecosystem with NVIDIA’s advanced computing, AI models, and software capabilities, at a time when demand for content continues to surge and generative AI reshapes industry workflows.Thro

Mumbai: Pexpo, an Indian manufacturer of sustainable steel hydration products, has launched GO24, a new lifestyle outdoor hydration brand aimed at India’s rapidly growing base of Gen Z and young consumers, in partnership with Sony YAY! to bring globally loved pop culture characters to the hydration category. With the launch of GO24 bottles, the company also introduces advanced three-layer insulation technology designed to keep beverages colder and hotter for longer durations than conventional

Mumbai: Universal Music India, a division of Universal Music Group, has announced an exclusive partnership with Albuquerque Records, the independent label recently launched by singer-composer Anirudh Ravichander.Under the agreement, Universal Music India will serve as the exclusive partner for non-film releases from Albuquerque Records, with both entities set to collaborate on future pop and hip-hop music by Anirudh as well as artists signed to the label. The first release under this partnership

Mumbai: The Advertising Standards Council of India (ASCI) Academy, in collaboration with Futurebrands Consulting, has unveiled its latest research study titled ‘What the Sigma?’, offering deep insights into how Generation Alpha (aged 7–15) interacts with content, advertising, and digital environments.Launched at the inaugural ASCI AdTrust Summit 2026, the ethnographic study explores how children today navigate a hyper-digital world where advertising, entertainment, and identity increasingl

Kolkata: Zee Bangla has announced the launch of its upcoming fiction show Saat Pake Bandha, a heart-warming narrative that explores love transcending class differences.Produced by Acropolis Entertainment, the show is an adaptation of the popular Zee Kannada series Shravani Subhramanya. The storyline follows Shaon, a privileged young woman who, despite having access to wealth and comfort, longs for emotional connection and her father’s affection.Her life takes a transformative turn when she fin

Hyderabad: Zee Telugu has always celebrated every festival with grandeur, joy, and unparalleled entertainment, bringing families together through star-studded specials filled with music, dance, games, and heartfelt moments. True to its tradition, Zee Telugu is all set to welcome Ugadi the Telugu New Year with an explosive Ugadi special event titled Ugadi Ki Vastunam Sandadi Testunam. This high-energy festive extravaganza promises laughter, excitement, and memorable performances, airing on March

Mumbai: Aqualogica, the Gen Z-focused skincare brand from Honasa Consumer’s portfolio, has announced the appointment of popular Gen Z influencer Apoorva Mukhija, widely known as Rebel Kid, as the brand ambassador for its sunscreen category. The announcement is accompanied by the launch of a new brand film spotlighting ultra-light, everyday sun protection.The campaign film features Apoorva Mukhija in a playful exchange with actor Sheeba Chaddha, set against a poolside backdrop. The narrative hi

New Delhi: Ai+ Smartphone has announced an exclusive brand alliance with Indian cricketer Ishan Kishan, bringing together a technology brand focused on performance and accessibility with a sportsperson known for his fearless approach on the field.The collaboration is rooted in a shared philosophy that ambition should not be limited by access. Ai+ Smartphone has positioned itself as a brand delivering modern technology with high performance and thoughtful design, without placing it behind a premi

Mumbai: MYFANDOM, India’s first direct-to-fan ecosystem, has released its inaugural India Fandom Report, highlighting the rapid rise of fandom culture and projecting the country’s fandom economy to reach $10 billion by 2028.The report captures the exponential growth of Indian fandoms across concerts, OTT platforms, movies, and music over the past two years, underscoring their growing influence on consumer behaviour, cultural trends, and India’s global soft power. It notes a significant shi

Mumbai: After three successful seasons of reshaping India’s streaming music landscape, Coke Studio Bharat has announced its return with Season 4, kicking off with ‘The List’—a reveal of the artists set to feature this year.Known for bringing together diverse voices from across the country to reinterpret regional sounds and traditions, the platform continues its focus on blending the old with the new. Following the success of Season 3 tracks like Arz Kiya Hai and Holi Aayi Re, the upcomin

Mumbai: The Indian Institute of Creative Technologies (IICT) today signed a significant Memorandum of Agreement (MoU) with the Publications Division, Ministry of Information and Broadcasting, Government of India, to collaborate on the printing and publication of books and knowledge resources for India’s AVGC-XR and creative technology ecosystem.Under the agreement, the Publications Division will act as the official publisher for select IICT works, undertaking printing and production. The colla

Mumbai: Content and IP creator Applause Entertainment, a venture of the Aditya Birla Group, and microdrama platform Story TV, have announced an exclusive partnership to develop a slate of premium microdramas aimed at redefining short-form storytelling for mobile-first audiences.Applause Entertainment, known for titles such as 'Black Warrant', 'The Hunt', 'Criminal Justice' and 'Scam 1992: The Harshad Mehta Story' will collaborate with Story TV to co-produce and distribute a range of new age micr

Mumbai: VIBGYOR Group of Schools, a K–12 education network, has appointed Vaibhav Narang as its Chief Executive Officer. The move reflects the group’s continued focus on strengthening leadership as it advances its mission of delivering holistic and future-ready education across the country.Vaibhav Narang brings over 17 years of experience spanning banking, fundraising, strategy, and infrastructure. Over the past five years, he has played a pivotal role at Ampersand Group, where he led strate

Mumbai: Bajaj Electricals Limited has announced the acquisition of intellectual property and brand rights of Morphy Richards in India and select South Asian markets for a consideration of ₹141.4 crore. The move marks a significant milestone in the company’s long-standing association with the UK-origin brand.The acquisition builds on over two decades of collaboration between Bajaj Electricals and Morphy Richards, which began under a licensing arrangement in 2002. With this deal, Bajaj Electri

New Delhi: The 21st edition of CNBC-TV18 India Business Leader Awards (IBLA) paid tribute to the late Sunjay Kapur, Chairman Emeritus of Sona Comstar, in the In Memoriam category, honouring his enduring legacy and transformative leadership.Under Mr Kapur’s stewardship, Sona Comstar evolved into a globally recognised mobility technology company. His early and decisive pivot towards electric vehicle components positioned the company at the forefront of the automotive industry’s transition to e

Mumbai: Cadence has announced the appointment of Dr. Alok Jain as the managing director for the India region. In this role, Dr. Jain will spearhead Cadence’s strategic growth in the region, focusing on scaling operations, fostering innovation, and strengthening collaborations with the Indian government, academia, and industry to advance the country’s semiconductor ecosystem.[caption id=attachment_2495739 align=alignleft width=200] Anirudh Devgan[/caption] India is a vital hub for Cadence’s

Mumbai: Flipkart has launched a new festive campaign around Ugadi, bringing a playful twist to the popular Ugadi vs Yugadi pronunciation debate. The campaign aims to celebrate the harvest festival across Andhra Pradesh, Telangana, and Karnataka, while driving engagement through festive shopping experiences.Conceptualised by 22feet Tribal Worldwide, the campaign is built on the insight that while the festival’s pronunciation may vary across regions, the spirit of celebration, togetherness, and

New Delhi: Rapoo India, a global brand in wireless peripherals and computer accessories, has announced its partnership with Mumbai Indians as the Official Computer Accessories Partner. Entering the second year of the collaboration, the partnership aims to blend Rapoo’s technology innovation with the energy and fan following of one of cricket’s most celebrated franchises.As part of the association, Rapoo has introduced an exclusive range of Mumbai Indians-inspired computer accessories, includ

Mumbai: Jindal Panther, the retail brand of Jindal Steel, has launched its ‘Shaant City, Safe City’ campaign in Bhubaneswar, marking the first phase of a multi-city initiative aimed at addressing noise pollution and promoting road safety in urban India.The campaign is backed by a study conducted in partnership with YouGov, which highlights the growing impact of traffic noise on public health and safety. According to the findings, 87% of residents consider traffic noise a serious health risk,

Mumbai: RR Kabel, a manufacturer of wires and cables in India, has announced the appointment of Kamaljeet Kaur as Chief Human Resources Officer (CHRO). The move is aimed at strengthening the company’s strategic talent management, organisational effectiveness, and HR operations.In her new role, Kamaljeet Kaur will lead the strategic HR function, focusing on driving organisational transformation, leadership development, and people-centric initiatives aligned with the company’s growth ambitions

Mumbai: NPCI BHIM Services Limited has announced the appointment of Mahendra Singh Dhoni, World Cup–winning former captain of the Indian cricket team, as the Brand Ambassador for the BHIM Payments App. The move marks a strategic step in the platform’s next phase of growth, focused on scale, inclusion, and long-term user confidence.The partnership brings together two entities known for trust, reliability, and consistency. While the BHIM Payments App has played a pivotal role in enabling India

Mumbai: Zoo Media, India’s largest independent marketing technology network, has announced the appointment of Anita Kotwani as Senior Partner, Growth. With a distinguished career spanning leadership roles at WPP Media (Mindshare) and Dentsu, Kotwani steps into a strategic partnership role to accelerate the network’s growth in the AI-driven marketing landscape.Kotwani brings over two decades of experience across media, creative and customer experience management. During her tenure at WPP Medi

Bikaji Foods International Limited is a prominent Indian FMCG company, founded in 1993.Neha Rao, currently Vice President – Marketing at Bikaji Foods International, brings extensive experience in marketing and strategy across leading media and FMCG organisations. In her current role, she oversees the marketing function for one of India’s prominent FMCG brands, managing a diverse portfolio of over 250 products across six snacking categories.Prior to this, she served as Brand Head at Fortune I

Mumbai: InvestorAi, India’s foundation AI-based equity recommendation platform, has announced a series of senior leadership appointments as it strengthens its organisational capabilities for the next phase of growth.The company has appointed Gopinath Natarajan as President & Head of Markets, Ajay Munni as Chief Financial Officer, Prema Deepthi Garlapati as Chief Technology Officer, and Aditya Raj Mohan as Head of Platform, Product, Production and Transformation.These strategic appointments com

Bengaluru: The Karnataka Legislative Assembly on Monday approved a Bill that seeks to regulate outdoor advertising across the state while allowing municipal bodies to collect fees from hoardings and billboards.The Karnataka Municipalities and Certain Other Laws (Amendment) Bill, 2026, introduced by Urban Development and Town Planning Minister B S Suresha, gives municipal councils and corporations the authority to charge advertisement fees for displays placed within their jurisdiction.Speaking in

Bengaluru: Indo National, the manufacturer of the dry cell battery brand Nippo, has appointed Arun Sriram as its Chief Marketing Officer, effective March 16, 2026.Sriram brings over 16 years of experience spanning FMCG, startups, and digital growth strategy. In his new role, he will be responsible for strengthening the company’s marketing strategy and driving brand and category growth.Prior to joining Indo National, Sriram worked as an independent consultant, advising companies on growth and b

Singapore: The APAC Effie Awards has appointed Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia, and Tuomas Peltoniemi, Managing Director at Accenture Song, as the Heads of Jury for its 2026 edition.Both leaders will play a key role in guiding the judging process and working alongside the broader jury panel to assess the region’s most effective marketing campaigns.Randhawa oversees Publicis Groupe’s integrated capabilities across data, technology, creative, and media in S

As India’s digital entertainment ecosystem is growing and shifting towards interactive, social, and creator-led content experiences. Jubliexx, established in 2025 works on the same ecosystem by providing short videos, live broadcasts and enabling audiences to actively engage with content and creators in real time.With the rapid expansion of the creator economy, live streaming and audience participation have emerged as key growth drivers. Through Jubliexx, creators can host interactive sessions

Mumbai: The Maharana of Mewar Charitable Foundation (MMCF) held a glittering ceremony to confer its annual awards in Udaipur on March 15. India Today Group's Kamlesh Singh was awarded the prestigious Haldi Ghati Award by the MMCF. The national award, instituted in 1981-82, is given for work of permanent value that initiates an awakening in society through the medium of journalism.The award, presented by Lakshyaraj Singh Mewar, the Managing Trustee of the Maharana of Mewar Charitable Foundation (

Mumbai: Lizol, a surface cleaning brand from Reckitt, has expanded its hygiene portfolio with the launch of Lizol Fresh & Clean Bathroom Cleaner, marking its entry into the fast-growing bathroom cleaning category.With this move, Lizol aims to strengthen its presence in the home hygiene segment by extending its expertise in cleaning and long-lasting fragrance beyond floors and surfaces. The brand is targeting both metro and non-metro markets, aiming to capture a growing demand for purpose-built b

Mumbai: Namita Jadhav, Vice President – Corporate Communications at JioStar, will be stepping down from her role, with April 1 set as her last working day as she completes her notice period.A seasoned corporate communications professional with more than 25 years of experience in India’s media and entertainment sector, Jadhav has built her career around corporate reputation management, enterprise communications strategy, and stakeholder engagement at large media organisations.At JioStar, she

MUMBAI: The dependence of the India box office on the top 10 films reduced from 41% in 2024 to 33% in 2025. Ormax Media's report says that this indicates renewed strength in the long tail, and a broader theatrical recovery.This reverses three years of high concentration. Gross box office from the non-top 10 films grew from Rs. 6,981 Crores in 2024 to Rs. 8,975 Crores in 2025, i.e., a growth of 29%A broader success base emerged, with 37 films crossing Rs. 100 Crores in 2025 compared to 22 in 2024

Chennai: Chennai Super Kings (CSK) Cricket Limited has assured the Madras High Court that it will obtain licences from authorised music licensing agencies before using songs or dialogues from Rajinikanth films Jailer, Jailer 2, and Coolie in its promotional material.The undertaking was submitted through an affidavit by CSKCL Managing Director K.S. Viswanathan before Justice Senthilkumar Ramamoorthy on March 16. The affidavit stated that the IPL franchise would not “display, show, upload, exhib

Bengaluru :The British Council held the UK Alumni Awards 2026, and Arjun R. Krishna, Co-Founder of WeMakeScholars, was chosen in the Business and Innovation category. The awards took place in Bengaluru, India, on March 12, 2026.Notable guests included M. C. Sudhakar, Chandru Iyer, Alison Barrett, and Janaka Pushpanathan. The award honored UK university graduates who have made significant contributions to their fields through leadership, innovation, and making a difference in society.Before start

For more than two decades, I have worked at the intersection of Indian and global brands and the Nepali consumer. Throughout this journey, my advocacy has always centered on the concept of Nepalisation. The belief that any marketing strategy, no matter how successful in global market, must be rooted in the local soul of Nepal to truly resonate. However, today, that soul is undergoing a profound transformation.For many in the Indian brand marketing community, Nepal has long been viewed as a famil

The 98th Academy Awards , held at the Dolby Theatre in Hollywood on March 15, 2026, saw One Battle After Another emerge as the biggest winner of the night, taking home six Oscars and leading the awards tally. Directed by Paul Thomas Anderson, the film secured the Best Picture award along with Best Director for Anderson. The film also won Best Adapted Screenplay and earned Sean Penn the Best Supporting Actor trophy, cementing its position as the most celebrated film at this year’s Academy Award

New Delhi: Crosshairs Communication and the India Today Group have completed 15 years of collaboration on the public relations mandate for the India Today Conclave, one of India’s most prominent platforms for dialogue and thought leadership.The milestone coincides with the India Today Group completing 50 years in journalism and public discourse, underscoring the conclave’s role in bringing together influential voices from across the world to exchange ideas and perspectives.Now in its 23rd ed

Mumbai: India Gate has unveiled its latest campaign #AuthenticTasteWithIndiaGate, celebrating the rich culinary legacy of authentic biryani through a storytelling-led film conceptualised by Ogilvy India.Biryani has long been an integral part of India’s culinary heritage, shaped by generations of legendary khaansamas whose recipes evolved into timeless traditions. Their craft transformed the dish into a sensory experience defined by aromatic rice, layered flavours and a distinctive authentic ta

Chennai: Jahabar Sadique, Co-Founder and CEO of Chai Kings, will be the featured guest at the upcoming edition of Super Chennai Arattai, an initiative by Super Chennai, a citizen-led city branding movement. The conversation session is scheduled to take place on March 21 at 5:00 PM in Chennai.Super Chennai Arattai is a curated public conversation platform designed to spotlight individuals contributing to the city’s entrepreneurship, culture and civic life through their ideas, journeys and impac

Mumbai: Ledure Lightings Limited, a fast-growing lighting brands, has unveiled a new television commercial (TVC) featuring its brand ambassador Ranbir Kapoor, aiming to spark a cultural conversation around the transformative power of lighting in modern living spaces.The campaign moves beyond conventional product communication and highlights a key consumer insight — while people invest significantly in interiors, dcor and furniture, lighting often remains an overlooked element that ultimately d

Mumbai: RunnTV, India’s first independent and one of the fastest-growing FAST (Free Ad-Supported Streaming TV) platforms, has announced a strategic partnership with digital entertainment company Pocket Aces to launch and scale multiple FAST channels across platforms.The partnership will cover both technology and distribution, enabling Pocket Aces to expand its premium digital content portfolio into the FAST ecosystem while leveraging RunnTV’s technology infrastructure and global distribution

New Delhi: Outdoor advertising in India is entering a more data-driven and intelligent phase as brands increasingly adopt programmatic Digital Out-of-Home (DOOH) to bring greater precision and measurability to outdoor campaigns, according to programmatic DOOH platform DGTOOHL.Traditionally considered a largely static medium, outdoor advertising is now evolving with the integration of technology, enabling brands to deploy campaigns that are more contextual, measurable and audience-focused. DGTOOH

Bengaluru: Myntra has unveiled its latest campaign, “Fashion As YOU Like It,” featuring actor Kiara Advani, aimed at celebrating personal style and encouraging women to embrace fashion as a form of self-expression beyond societal expectations.The campaign, comprising six films, positions fashion as a deeply personal choice and highlights how individuals can reclaim their style from societal norms, trends and online commentary. Through relatable storytelling, the films portray everyday situat

Mumbai: The JSW Indian Open has announced its sponsor roster for the upcoming 2026 edition, bringing together a range of brands supporting the tournament across athlete development, performance, operations and fan engagement.JSW Group continues as the Title Partner, reinforcing its commitment to the growth of squash in India. SILA has joined as the Powered By Partner, while M Resources will serve as the Athlete Development Partner.The Inspire Institute of Sport (IIS) has been named the High-Perf

Mumbai: Ember Cookware, positioned as India’s first 100% non-toxic, non-stick kitchenware brand, has appointed Amit Singh as Chief of Supply Chain and Services. The move comes as the company accelerates its expansion across direct-to-consumer (D2C), quick commerce and offline retail channels, making supply chain efficiency and service delivery critical to enhancing customer experience and supporting the brand’s growth trajectory.Singh brings more than a decade of experience in supply chain s

Mumbai: Technology-led financial wellness platform Finfinity has appointed industry veteran Saaurabh R Pradhaan as Executive Director and Chief Operating Officer. In his new role, Pradhaan will focus on scaling the company’s digital distribution platforms, strengthening operational execution, expanding partnerships across the financial ecosystem and driving the organisation’s next phase of growth.With over 28 years of experience, Pradhaan brings extensive leadership expertise across banking,

New Delhi: Safex Chemicals, part of Safex Group and a player in the specialty chemicals sector, has announced the appointment of Richa Malhotra as its Group Chief Financial Officer (CFO). In her new role, Malhotra will lead the company’s financial strategy, capital architecture and governance framework as Safex accelerates its next phase of expansion across specialty chemicals and global agrochemicals.A Chartered Accountant and graduate of Shri Ram College of Commerce at University of Delhi, M

Vadodara: Choice International Limited (BSE: 531358, NSE: CHOICEIN), a leading financial services firm in India, in collaboration with CNBC-AWAAZ, hosted ‘Nivesh Nirnay – Investment Mein No Confusion’, an investor awareness initiative aimed at helping individuals navigate the complexities of modern financial markets with clarity and confidence.Held at Sir Sayajirao Nagargruha Auditorium, Vadodara, the event brought together market experts, investors, and financial enthusiasts for an engagi

Mumbai: Gatan du Peloux, Co-president and Chief Creative Officer at Marcel, has been appointed Jury Chair for the Still Print category at the Abby Awards 2026 Powered by The One Club for Creativity | The One Show.The appointment brings one of the most awarded French creatives of his generation to the judging panel of one of India’s leading advertising honours, which will be held as part of Goafest 2026.Born and raised in Paris, Gatan began his advertising career as a copywriter at CLM/BBDO in

Mumbai: PropertyPistol a proptech-driven real estate advisory platform, has announced the appointment of Hemant Bajaj as its Chief Marketing Officer (CMO). His appointment marks a significant step in the company’s leadership journey as it sharpens its brand narrative, strengthens market presence, and builds for its next phase of growth.Hemant will lead PropertyPistol’s marketing function across multiple markets, taking charge of brand strategy, integrated marketing, and revenue-aligned growt

Mumbai: Pepsi, one of the flagship brands from PepsiCo India, has unveiled a new campaign featuring emerging Bollywood talents Ahaan Panday and Aneet Padda. Headlined by a playful television commercial, the campaign celebrates the brand’s signature fizz and youthful spirit through a banter-filled narrative that reflects the attitude of a generation that always wants more.Built around Pepsi’s iconic fizz, the film portrays everyday youth moments with a playful and confident tone, driven by th

Mumbai: Agami Realty has unveiled a new brand campaign highlighting its association with cricket legend Sunil Gavaskar, who has been named the company’s brand ambassador. The campaign aims to reinforce the developer’s positioning around credibility, legacy and long-term value, while strengthening its connection with discerning luxury homebuyers.The campaign is being rolled out with a flagship brand film introducing Gavaskar as the face of the brand. The narrative draws parallels between the

Mumbai: Global apparel retailer UNIQLO has announced Indian cricket star Jasprit Bumrah as its new brand endorser in India. The partnership begins with the launch of a new campaign featuring Bumrah that highlights the brand’s LifeWear philosophy—clothing designed to make everyday life better through simplicity, quality and comfort.The campaign centres around the brand’s AIRism Oversized T‑shirt and presents Bumrah in relaxed, everyday moments off the field. The 30-second film draws a sub

New Delhi: Dabur has launched Miswaknama, a digital-first influencer-led initiative for Dabur Meswak Toothpaste that takes audiences on a cultural journey across India to rediscover Miswak, the natural ingredient traditionally associated with oral care.The initiative blends travel, culture and wellness, with regional creators exploring the legacy and presence of the Miswak tree across different parts of the country. Through the campaign, the brand aims to introduce Miswak to younger consumers an

Mumbai: The EPIC Company has announced the launch of EPIC Studio, a next-generation creative studio that brings together the strengths, talent networks and production capabilities of Juggernaut Productions and MovieVerse Studio under a single unified platform. The new studio aims to create a streamlined and scalable ecosystem designed to deliver premium storytelling across film, OTT and television.As part of the development, Vivek Krishnani will head the films business as Chief Executive Officer

Mumbai: Google India has appointed Kanika Kalra as Director of Consumer Apps and Platforms Marketing, marking a key addition to its leadership team as the company deepens the integration of artificial intelligence across its consumer ecosystem.The appointment was announced by Shekar Khosla, Vice President of Marketing and Site Lead at Google India, in a LinkedIn post where he welcomed Kalra to the organisation. Khosla said he had previously worked with her during their time at Unilever and had w

New Delhi: OM Bhakti, an Indian pooja and devotional essentials brand focused on daily worship needs, has appointed Value 360 Communications Limited as its official public relations partner. The mandate marks a strategic move to strengthen the brand’s communication outreach as it expands its footprint across India.Through the collaboration, OM Bhakti aims to build a stronger narrative around purity, authenticity and organised devotional retail, while enhancing visibility across traditional and

Mumbai: Jiostar India Pvt. Ltd. has secured an interim order from the Delhi High Court on 11.03.2026 in a petition filed under Section 9 of the Arbitration and Conciliation Act against Absolute Legends Sports Pvt. Ltd. in relation to the Legends League Cricket tournament. The tournament was scheduled to kickoff the same day.During the hearing, counsel for Absolute Legends informed the Court that an affidavit would be filed disclosing all commercial transactions currently being undertaken by the

New Delhi: Primus Partners has appointed Neelu Khatri, former co-founder of Akasa Air, as an Independent Director, strengthening the firm’s Board and governance framework.Khatri was among the founding members of Akasa Air and played a key role in building the airline from blueprint to execution, contributing to one of the fastest scale-ups in global aviation. She brings more than three decades of experience across defence, aviation, aerospace technology and consulting.In her role as Independen

New Delhi: Tenable Holdings, the exposure management company, has announced the appointment of Dino DiMarino as Chief Revenue Officer (CRO) as it looks to accelerate global growth and capitalise on rising enterprise demand for exposure management and AI security solutions.Based in Boston, DiMarino will oversee Tenable’s global sales, partner ecosystem and revenue operations, supporting the company’s next phase of expansion as organisations increasingly focus on managing cyber risk in AI-driv

Mumbai: After rewriting box office history with INR 200 crore worldwide gross, Thamma is set for its World Television Premiere on Saturday, 21 March at 8 PM on Sony MAX. The premiere will be backed by a high-impact, tech-first campaign designed to drive strong viewer engagement and tune-ins.The campaign set for the release is “Thammameter”, a tech lead audience engagement innovation that transforms passive viewers into active participants. By tracking real-time heart rates during jump-scare

Chandigarh: Punjab Kings, the franchise competing in the Indian Premier League (IPL), has announced Jaypee, a premium Indian household and kitchenware brand, as its Official Sponsor ahead of the upcoming season.The partnership brings together two brands that share a commitment to quality, reliability and consumer connect, while aiming to strengthen engagement with cricket fans across the country.Known for its extensive portfolio of serveware, drinkware, storage solutions and everyday kitchen ess

Kolkata: Three-time champions Kolkata Knight Riders (KKR) have unveiled their new jersey ahead of the Indian Premier League 2026 season, introducing a striking rich purple and shimmering gold design built around the theme “Lines of Legacy.”The new kit celebrates defining moments from KKR’s journey in the league, transforming iconic milestones into a visual narrative. Among the moments referenced are Brendon McCullum’s unforgettable 158 on the opening night of the IPL in 2008* and Rinku S

Mumbai: Huella, India’s fast-growing creative intelligence and technology company, has announced its expansion into Southeast Asia with the establishment of a new base in Singapore, marking the next phase of its international growth journey.The move comes as the company looks to scale its presence beyond India amid rising global demand for interactive connected TV (CTV) solutions and creative intelligence platforms that deliver both scale and measurable engagement. Through its Southeast Asia e

Gurugram: Boopin, a global digital marketing agency, has announced the launch of its new office in Gurugram, marking a key milestone in the company’s India growth strategy. The expansion strengthens Boopin’s presence in the National Capital Region and aims to support brands across North India’s rapidly evolving business landscape.With the addition of the Gurugram office, Boopin now operates across eight countries and more than ten cities worldwide, reinforcing its position as a globally co

New Delhi: Truemeds, one of India’s largest substitution-focused e-pharmacies, has partnered with veteran actor and Padma Shri awardee Paresh Rawal to build awareness around affordable substitute medicines for patients managing chronic conditions.The platform aims to help individuals and families reduce their monthly medicine expenses by offering affordable branded substitute medicines, while ensuring access to commonly prescribed drugs at lower prices.Known for his relatable on-screen presenc

Gurugram: NODWIN Gaming, a global gaming, esports and youth entertainment company, has announced a series of strategic milestones aimed at accelerating its journey towards a public listing. The company has initiated a pre-IPO fundraising round while also strengthening its leadership with the appointment of industry veteran Arnd Benninghoff to its Board of Directors.The fundraising round will include a mix of primary issuance to support global expansion through organic growth and strategic acquis