MUMBAI: Big Boy Toyz (BBT), a pre-owned luxury and supercar brand, has announced a major milestone in its journey. The launch of its brand-new logo after 16 years. The refreshed identity marks an evolution for the brand.The new logo introduces a sleek, signature-style visual language that symbolizes modern luxury, dynamism and timelessness. Designed to resonate with Gen Z and emerging generations of automotive enthusiasts, the emblem reflects BBT’s commitment to staying young, future-ready and

Mumbai: HDFC Life, a life insurance companies, has rolled out ‘Life Ki Script’, a digital-first campaign featuring actor Cyrus Broacha. This campaign aims to emphasise the importance of being financially prepared to deal with life's unexpected plot twists.The campaign follows from the key insight that Indians are not financially well-prepared to handle life’s uncertainties and there’s a significant gap of 26 points in terms of their actual readiness v/s how ready they think they are, lar

Mumbai: Maars Communicates, a PR and communications agency, has been appointed as the official strategic communications partner for BabyOrgano, a leading Ayurvedic wellness brand for children. The announcement comes on the heels of BabyOrgano raising ₹20 crore ($2.4 million) in a pre-Series A funding round led by RPSG Capital Ventures with participation from Sauce.vc.The fresh capital will fuel BabyOrgano’s expansion plans across product development, marketing, and operations, with the brand

MUMBAI: Isa Logistics, which works in the business of moving goods, today announced the launch of a dynamic new brand identity and logo. This rebranding reflects the company’s strategic change, moving from a company that offered just one kind of service to a complete partner providing a full range of solutions. The new logo represents Isa Logistics' expansion into comprehensive offerings, including running large storage facilities, managing global shipping, operating local storage and transpor

MUMBAI: redBus, an online bus ticketing platform, has launched ‘Coupon Creator’, a first-of-its-kind personalised digital feature that allows users to create and share their own personalised redBus coupons, turning travel into a new way to celebrate special occasions. For example, brides, grooms or their friends can create coupons for guests, matching their wedding hashtags helping them travel easily; or students can invite friends to travel for college fests.● Available exclusively on the

MUMBAI : AU Small Finance Bank (AU SFB), a Small Finance Bank and the first to receive in-principle approval from the Reserve Bank of India to transition into a Universal Bank, has unveiled its new brand campaign carrying forward the brand’s core theme of Soch Badlo, aur Bank Bhi (Change Your Thinking, Change Your Bank). Featuring Bollywood actors Ranbir Kapoor and Rashmika Mandanna, the campaign marks a creative departure from its predecessor, with McCann delivering a fresh, entertainment-for

Mumbai: Snabbit has named Aayush Vyas as its Head of Brand Marketing.Vyas joins the company with over 12 years of experience in marketing and advertising, bringing strategic thinking, creative innovation, and high-impact execution to the role.Prior to Snabbit, he was Senior EVP – Brand Solutions & Head of Business – South & Emerging Markets at Schbang, where he was associated since 2022. Over his career, he has worked with leading companies including White Owl, DViO Digital, and Xebec Commun

Chennai: CavinKare’s Indica Easy has unveiled its latest digital campaign, “So Easy, Anyone Can Do It!”, aimed at celebrating self-reliance and the simplicity of DIY hair coloring through humour and relatable everyday scenarios. The campaign features ten short, character-driven digital films that showcase individuals who typically depend on others for routine tasks, yet manage to […] The post CavinKare’s Indica Easy celebrates self-reliance with humorous new digital campaign appeared f

Mumbai: Several leading national news broadcasters — including NDTV, News18 and Times Now — have strongly opposed the Ministry of Information & Broadcasting’s (MIB) Proposed Landing Page Amendment, stating that the move is legally untenable, technically flawed and commercially unfair to the broadcasting industry.In a joint representation, the broadcasters said the amendment must be withdrawn in its entirety as it attempts to regulate a subject currently sub-judice before the Hon’ble Supr

Mumbai: JioHotstar has announced The 50, a groundbreaking reality entertainment format produced by Banijay Asia, signalling the platform’s next major leap in disruptive, high-intensity content.The big reveal took place during the Bigg Boss 19 Grand Finale, where a symbolic moment — the Tiger passing the baton to the Lion — marked the rise of a new ruler, a new world, and the beginning of a new era in Indian reality television.The 50 brings together 50 players inside a massive, unpredictabl

Mumbai: Siddharth Bijapuria has stepped down from his role as Head of Creator Content (Sparks) at JioHotstar, marking the close of a transformative 12-year journey across the Jio and Viacom18 ecosystem. At JioHotstar, Siddharth led content for Sparks, a breakthrough creator-led initiative aimed at bringing India’s biggest YouTubers and digital influencers into mainstream OTT. Under his leadership, Sparks rolled out 30+ unscripted creator-first shows within a year, accelerating the convergence

Gurugram: Aura World, a Gurugram-based real estate developer, has announced the appointment of Jayanta Ghosh as its new Head of Marketing, further strengthening its leadership team. A seasoned marketing and communications professional, Jayanta brings over 20 years of experience across top real estate brands including AIPL, M3M, Bestech, Tribeca, Emaar India, Bates CHI & Partners and Enseigne.Armed with an MBA in Advertising & Marketing, Jayanta specialises in building end-to-end marketing engine

Mumbai: The Printers Mysore (Deccan Herald | Prajavani) has appointed Rahul Chandna as Assistant General Manager (AGM) – Digital for the North and East Region. In his new role, Chandna will focus on enhancing the organisation’s digital offerings, strengthening client relationships, and driving growth across key markets.Chandna brings extensive experience across media, advertising, and integrated marketing solutions. Prior to this appointment, he served as Regional Lead – Digital, Print and

Gurgaon: Adsgrove Digital, a rapidly growing integrated marketing agency, has announced the appointment of industry veteran Aanchal Kapoor as its new Chief Executive Officer. Kapoor joins forces with founder Rajkumar Singh, ex-Vice President at ANS Commerce, and will spearhead the agency’s branding and performance verticals.With over a decade of experience across leading media networks—GroupM, Madison, OMD, and Xposure Media—Kapoor has led integrated marketing for major brands such as LG,

Mumbai: For over two decades, the NDTV Indian of the Year Awards have stood as India’s most definitive honour — a national benchmark for recognising those whose ideas, achievements, and influence have shaped the country’s evolving story. The awards have consistently celebrated individuals who redefine possibility and reflect the confidence of a new, resurgent India.The 2025 edition embraces the theme - Ideas. Inspiration. Impact — reflecting a journey where imagination and purpose shape

Dehradun: Zee News, India’s pioneering news channel, hosted the prestigious Ananya Samman 2025 on 5th December 2025 at The Emerald Grand, Dehradun. The event served as a profound tribute to the unwavering courage, discipline, and selfless service of the Indian Armed forces. It also reinforced the network’s continued role in bringing national attention to the extraordinary contributions of those who protect the nation with quiet strength and unwavering dedication.The ceremony was graced by Sh

Noida: Storytelling is entering a new age. From scripting and soundscapes to imagery and narrative design, Artificial Intelligence (AI) is transforming the creative process not by replacing the artist, but by amplifying human imagination.In this era of convergence between technology and emotion, TV9 Network proudly announces the launch of the AI Awards 2026, a first-of-its-kind filmmaking initiative celebrating the intersection of Artificial Intelligence and Artistic Imagination.The AI Awards in

Indore: PR 24x7, a regional PR agency and North India’s most prominent communications firm, celebrated its Foundation Day with enthusiasm, reflection, and a renewed focus on growth, innovation, and client-first values. The milestone marked not just a date on the calendar, but a celebration of the journey from a one-room office to a top regional PR agency.As part of the celebrations, the company recognised exceptional employees across three categories: Promotion Category (Ramprasad Jaiswal, Ank

Mumbai: In a significant enforcement move, JioStar has taken action against a Srinagar-based local cable operator, SEN, for alleged broadcast piracy and unauthorized redistribution of foreign channels. The development follows JioStar’s ongoing nationwide zero-tolerance campaign against signal theft and illegal broadcasting.According to JioStar, the operator—linked to leading J&K MSO Take One JK Media Pvt. Ltd.—was reportedly retransmitting JioStar channels to nearly 50,000 subscribers with

Mumbai: Warner Music India has announced a strategic partnership with Rthyms.Life, a creator-first music ecosystem, aiming to amplify India’s unique sounds on the global stage. The alliance strengthens Rthyms.Life’s position as a transparent platform for artists, offering a full-stack ecosystem where creators retain control over all aspects of their careers, from collaborations and studio sessions to bookings and career management.Leading this movement is a collective of artists shaping Indi

India’s largest airline may have issued a full-page apology, but for thousands of stranded passengers and a growing chorus of business leaders, IndiGo’s newspaper ad has done little more than expose the hollowness of its crisis response. At a time when Delhi–Bareilly fares hit ₹50,000 and cancellations cascaded across the country due to crew shortages and faulty rostering , IndiGo’s choice of a minimalist, two-line apology has triggered sharper turbulence—this time in the boardrooms,

Mumbai: Flam, an AI infrastructure startup, has announced the appointment of Rachit Jain as Head of GTM Strategy (Global).In his new role, Jain will lead the development of the company’s global go-to-market playbook, strengthen cross-market alignment, and advance strategic programmes designed to amplify the company’s footprint across key regions. His appointment reflects Flam’s ambition to enter new markets with clarity, confidence, and disruptive intent, ensuring the company’s innovatio

MUMBAI: Ahead of next year's ICC Men’s T20 World Cup 2026 in the country and in Sri Lanka JioStar the rights holder has formally told the sport’s governing body the ICC that it wants out.A report in 'The Economic Times' noted that Jiostar has said that it cannot service the remaining two years of its four-year India media-rights deal because of deep financial losses.The four year ICC media rights deal done by Star India was worth a reported $3.1 billion and was done in 2022. That price shock

A Mega-Deal That Sparked Immediate Uproar Netflix’s proposed $72 billion acquisition of Warner Bros. Discovery (WBD) has triggered one of the most intense political, corporate, and creative clashes the entertainment industry has seen in years. The announcement was followed within hours by strong objections from lawmakers, unions, rival bidders, and independent creators—all warning that the deal threatens to reshape Hollywood in ways that harm competition and constrain creativity.At the cente

Mumbai: AniMela, India’s first festival celebrating the extraordinary worlds of Animation, VFX, Gaming, Comics and Extended Reality, in a statement announced that acclaimed filmmaker Kiran Rao has joined its Board of Advisors. Her arrival brings a fresh wave of momentum to a festival that is rapidly redefining the future of creative technology in India.Conceived with passion by founders Anne Doshi and Archana Trasy, and now led by Festival Director Nina Sabnani, the festival has quickly become

Chennai: Zee Tamil is set to bring back its beloved musical show Sa Re Ga Ma Pa Li’l Champs with Season 5, premiering 6th December 2025. Following the success of Sa Re Ga Ma Pa Seniors Season 5, the new season promises to spotlight exceptional young voices from across Tamil Nadu, delivering powerhouse performances and heartwarming journeys every weekend.Viewers can tune in every Saturday and Sunday from 7:00 pm to 8:30 pm to witness the musical journey unfold exclusively on Zee Tamil.To discov

Cochin: The 19th edition of the Pepper Creative Awards — one of South India’s most respected and competitive platforms for creative excellence — concluded at Le Meridien Kochi with a high-energy evening that brought together leading minds from the advertising and media fraternity.Sonal Dabral, Founder of Tribha and former Vice Chairman of Ogilvy India, graced the event as chief guest, alongside industry stalwarts Rajiv Rao, Director at Nirvana Films and former National Creative Director at

Mumbai: DotMe, a creator-tech platform empowering influencers, creators, and digital entrepreneurs, announced that renowned media personality and music curator Nikhil Chinapa has joined the company as Strategic Advisor. The move marks a significant milestone for the homegrown platform, aligning with its vision to scale Indian innovation globally.Chinapa, widely credited with shaping India’s electronic music movement, co-founded Submerge, one of India’s pioneering dance music collectives, and

Mumbai: The Uttar Pradesh Kabaddi League (UPKL) Season 2 is all set to return with bigger scale and excitement, broadcasting on Zee Bollywood, &Pictures HD, Anmol Cinema 2, and streaming on ZEE5. Starting 24th December 2025, fans nationwide can enjoy electrifying kabaddi matches featuring some of India’s most dynamic talent, supported by high-octane Hindi commentary and action-packed gameplay.Over the years, ZEE has leveraged its extensive network to build successful sports IPs. With its strat

Mumbai: Chat360, the all-in-one Omnichannel Customer Experience Agentic AI platform trusted by over 300 global brands, has announced a strategic partnership with Meta to enable WhatsApp Business Voice Calling. This integration empowers enterprises to deliver intelligent, real-time voice communication within the world’s most widely used messaging channel.By embedding WhatsApp Business Voice Calling into Chat360’s unified conversational platform, businesses can now offer instant, high-quality

Mumbai: Tanishq has paid a heartfelt tribute to the Indian women’s cricket team following their historic ICC Women’s Cricket World Cup victory. The campaign, titled “India’s Own Gold”, celebrates the team’s resilience, determination, and spirit, while connecting Indian households with the champions through a meaningful gesture.For decades, Tanishq has reflected the milestones and stories of women across India, standing for empowerment and support. In line with this ethos, the brand g

Mumbai: Skechers, The Comfort Technology Company and a global leader in performance and lifestyle footwear, has introduced its newest GO WALK™ collection in India, featuring Indian cricketer Mohammed Siraj and Bollywood actress Alaya F as campaign ambassadors. The launch reinforces the brand’s philosophy — We Define Comfort — by merging cutting-edge innovation with everyday versatility.Designed for fitness, travel, and daily movement, the latest GO WALK™ line incorporates adaptive mids

Mumbai: OpenAI has unveiled ChatGPT’s first nationwide integrated brand campaign in India, marking a significant milestone in its long-term commitment to build AI for India and with India. The omnichannel campaign spans TV, OTT, print, digital, and OOH, and places a strong emphasis on voice-first interactions and regional-language accessibility tailored to Indian users.The launch follows a series of India-focused product developments from OpenAI, including Study Mode for students, the affordab

MUMBAI: Putzmeister Concrete Machines, a global leader in concrete pumping and construction equipment solutions has onboarded former South African cricketer Jonty Rhodes as its Brand Ambassador.Rhodes embodies the same values that define Putzmeister’s engineering and innovation excellence. Through this strategic partnership, Putzmeister India aims to strengthen its brand presence, deepen customer engagement, and inspire trust in its next-generation, high-performance product portfolio. Kanjanab

Kantar BrandZ’s Top 100 Most Valuable Indian Brands have reached a combined value of $523.5 billion in 2025, accounting for approximately 13% of the nation’s GDP, according to a report published earlier this year.This year’s ranking expanded to include 100 brands, with total brand value rising 6% year-on-year and 34 brands increasing their value. These results underscore the increasing significance of brand value in India’s economic story, with further opportunities to grow through globa

Mumbai: Omnicom Media has partnered with Samba TV, the global leader in AI-driven media intelligence, for a first-to-market TV data initiative in India, aiming to transform how brands plan, measure, and activate media using Smart TV viewership insights.Positioned as a milestone for India’s rapidly evolving advertising ecosystem, the collaboration integrates Samba TV’s advanced Smart TV data capabilities into Omnicom’s media planning, measurement, and activation suite. According to the comp

New Delhi: Havas Media Network India has secured the integrated media mandate for Tata 1mg, one of India’s most trusted digital healthcare platforms, following a highly contested multi-agency pitch. The win further strengthens Havas’ relationship with the Tata Group and underscores the network’s ability to deliver full-funnel marketing solutions at scale. Under the new mandate, PivotRoots , the digital-first agency within Havas Media Network India, will spearhead Tata 1mg’s digital brand

Mumbai: iQOO, the high-performance smartphone brand from the vivo group, has kicked off a playful billboard banter campaign featuring brands like Amazon, EaseMyTrip, CoinSwitch, Taco Bell, Snapdragon, Reliance General Insurance, Chingles, and more. The initiative has taken social media by storm, generating memes, screenshots, and widespread reactions.What seemed like spontaneous brand-to-brand repartee was a strategic move by iQOO to engage audiences with humour and relatability. Amazon set the

Mumbai: iQOO, the high-performance smartphone brand from the vivo group, has kicked off a playful billboard banter campaign featuring brands like Amazon, EaseMyTrip, CoinSwitch, Taco Bell, Snapdragon, Reliance General Insurance, Chingles, and more. The initiative has taken social media by storm, generating memes, screenshots, and widespread reactions.What seemed like spontaneous brand-to-brand repartee was a strategic move by iQOO to engage audiences with humour and relatability. Amazon set the

New Delhi: Godrej Consumer Products Ltd (GCPL) has released a new digital film to mark the International Day of Persons with Disabilities. The film highlights the stories, contributions, and everyday strengths of employees with disabilities across GCPL’s operations, showcasing the company’s philosophy that disability inclusion is a necessity, not an option.Set in GCPL’s accessible greenfield manufacturing facility in Tamil Nadu, the film captures real voices and real workplaces, demonstrat

Mumbai: At a time when child safety demands urgent attention, Laqshya Media Group, in collaboration with Arpan, a globally recognised non-profit dedicated to eliminating Child Sexual Abuse (CSA), has transformed one of Mumbai’s busiest roads into a striking platform for awareness.As part of Arpan’s Child Safety Week campaign under the bold theme #POCSOPakadLega, a handcuff-themed billboard has been installed on the Santacruz–Chembur Link Road (SCLR). The installation delivers a clear, unco