Mumbai: Studio Blo, India’s pioneering AI film studio, has announced its first U.S. co-production with Hollywood’s Disruptor Studios for the upcoming AI-powered non-fiction series, Alyssa Carson: Ready for Liftoff. With this collaboration, Studio Blo becomes the first Indian AI studio to co-produce an international TV series with a Hollywood partner.The series chronicles the extraordinary journey of renowned space enthusiast and astrobiologist Alyssa Carson, using advanced AI to transport vi

Mumbai: Lenskart has announced the India launch of Barcelona-born eyewear brand Meller, alongside a new creative partnership with global pop-culture giant Popmart. The dual announcement marks a significant step in Lenskart’s ambition to build a modern House of Eyewear Brands and position itself as a hub for contemporary, design-led eyewear.The Pop Mart x Lenskart eyewear collection will debut in Singapore—online and across select Lenskart stores—from the first week of December. The limited

Mumbai: IAB Tech Lab, the global digital advertising technical standard-setting body, has announced the release of its Agentic RTB Framework (ARTF) v1.0 for public comment. The new specification introduces a standardized approach aimed at transforming interoperability across the programmatic advertising ecosystem. Leveraging containerized architecture, ARTF enables faster communication and more efficient data exchange between technologies operating within the same data center. The extended publi

Mumbai: Gatsby has unveiled its most ambitious global relaunch with the #GottaGroove campaign, a fresh brand positioning designed to elevate the grooming experience for young men. Conceptualised by BC Web Wise, the campaign transforms Gatsby into the ultimate “hair hack,” appealing to a generation that values speed, simplicity, and effectiveness in every aspect of life.Rooted in the insight that young men increasingly rely on smart hacks to navigate busy routines, the campaign reframes groom

Mumbai: Global Sports Pickleball (GSPB), the driving force behind India’s fastest-growing sport, has announced a landmark broadcast partnership with Zee5, one of India’s largest OTT platforms. Under this collaboration, the upcoming Global Sports Pickleball League & Grand Slam 2025, scheduled from 16th to 23rd December 2025 at the Andheri Sports Complex, Mumbai, will be streamed live to Zee5’s nationwide audience and broadcast on Zee Caf and &flix.The partnership represents a major leap in

Mumbai: Global Sports Pickleball (GSPB), the driving force behind India’s fastest-growing sport, has announced a landmark broadcast partnership with Zee5, one of India’s largest OTT platforms. Under this collaboration, the upcoming Global Sports Pickleball League & Grand Slam 2025, scheduled from 16th to 23rd December 2025 at the Andheri Sports Complex, Mumbai, will be streamed live to Zee5’s nationwide audience and broadcast on Zee Caf and &flix.The partnership represents a major leap in

Mumbai: ShemarooMe has announced the digital premiere of Auntypreneur, a Gujarati film headlined by acclaimed actor Supriya Pathak Kapur, spotlighting stories of women who choose to begin again. The film underscores ShemarooMe’s continued focus on culturally rooted, purpose-led content that resonates with diverse audiences.Directed by Pratik Rajen Kothari, Auntypreneur follows the inspiring journey of Jasuben Gangani, a 65-year-old homemaker in a Mumbai housing society who rallies a group of r

New Delhi: Artificial intelligence is set to lead cybersecurity investment and strategy for Indian organisations over the next year, according to PwC’s 2026 Global Digital Trust Insights survey. From budget allocations to addressing skill shortages, AI now sits at the centre of how businesses plan to strengthen defence capabilities in an increasingly complex threat landscape.The global study surveyed 3,887 business and technology executives between May and July 2025. The India edition highligh

Mumbai: The future of independent work just accelerated. GetMeDesign, a homegrown Indian startup founded by Piyush Suthar, has launched the latest version of its AI-powered digital workspace designed exclusively for freelancers, creators, and independent professionals. Positioned as a “digital HQ for freelancers,” the platform enables users to showcase their identity, sell their services, and scale their careers without the constraints of traditional marketplaces that charge heavy commission

Mumbai: As India enters the peak of the wedding season, homes across the country are filled with activity — from family gatherings to last-minute preparations and dcor touch-ups. Tapping into this relatable festive frenzy, Fenesta, India’s No. 1 windows and doors brand, has launched a new set of ad films under its ‘Fine. Finer. Fenesta’ campaign. The films spotlight a familiar household challenge: dust disrupting important moments when families want everything to be perfect.The campaign�

Mumbai: The Uttar Pradesh Kabaddi League (UPKL) has announced the continuation of its association with legendary Kabaddi player Rahul Chaudhari, who returns as the Brand Ambassador for Season 2. Widely known as the ‘Showman of Kabaddi’, Chaudhari remains a key figure in promoting the sport and inspiring emerging talent across the country.With his continued involvement, UPKL reinforces its positioning as one of India’s most professionally structured and rapidly expanding state-level Kabaddi

New Delhi: The numbers are in, and they once again spotlight News18 India’s dominance in the digital news space. On the day of the highly anticipated Bihar election results, viewers across the country turned overwhelmingly to News18 India for the fastest and most accurate updates.According to the Playboard data (14th November full-day), News18 India registered a massive 172 million views, securing a commanding lead over all its rival channels. NDTV India followed with 142 million views, while

Mumbai: With outbound travel from India growing rapidly, Vi, a telecom operator, has unveiled an industry-first Family International Roaming (IR) proposition offering special IR pack discounts for secondary members on Family Postpaid plans. The new offering is designed to make global travel more affordable and seamless for families during the peak holiday season.India’s appetite for international travel continues to rise. As per the India Tourism Data Compendium 2025 by the Ministry of Tourism

Mumbai: PetFresh Kitchen, a freshly cooked pet food brand known for its real, human-grade meals for pets, has awarded its digital mandate to Team Pumpkin, a full-service digital marketing agency. The partnership will focus on accelerating the brand’s performance marketing and overall digital growth across the country.Under the mandate, Team Pumpkin will lead end-to-end digital initiatives for PetFresh Kitchen, including performance-led campaigns, paid media planning, influencer strategy, audie

Mumbai: The government’s notification of the Digital Personal Data Protection Act (DPDPA) Rules 2025 marks a watershed moment for India’s digital economy. As with Europe’s GDPR in 2018, the new framework will rewrite how data is collected, processed, and monetised across the advertising, e-commerce, and ad-tech ecosystem.According to Karan Taurani of Elara Capital, the transition could spark short-term disruption across digital advertising, but it also sets the stage for higher-quality con

Mumbai: The Advertising Agencies Association of India (AAAI) has announced that celebrated advertising leader, poet-lyricist, and creative visionary Prasoon Joshi will be honoured with the AAAI Lifetime Achievement Award for 2025.Instituted in 1988, the AAAI Lifetime Achievement Award is the highest recognition granted by the Indian advertising industry. It acknowledges individuals who have significantly shaped the profession and inspired creative excellence across generations.Joshi, CEO and CCO

Mumbai: Forest Essentials has named Nupur Sarda as the new Head of Retail Marketing, marking a significant addition to the luxury beauty and wellness brand’s leadership team. The announcement was made by Sarda through a LinkedIn post, where she expressed enthusiasm for the new chapter in her career.Sharing the news, Sarda wrote, I'm excited to share that I've joined Forest Essentials as the Head of Retail Marketing. Reflecting on her journey so far, she added , The last eight years with VAHDAM

Mumbai: The International Advertising Association (IAA) India Chapter, in collaboration with Snapchat India, is set to host ‘THE VIBE’, an immersive experience designed to empower the next generation of creative professionals to thrive in today’s evolving digital landscape. The event will take place in Mumbai on November 20 from 5 PM onwards.‘THE VIBE’ will offer participants a series of exclusive, hands-on immersion sessions led by Snapchat experts, showcasing how augmented reality (A

New Delhi: In a major boost to one of the world’s fastest-growing sports, the Indian Pickleball League (IPBL) has announced a strategic partnership with the Adani Group, which comes on board as the Powered By partner for its inaugural season. The collaboration combines IPBL’s dynamic league blueprint with Adani’s extensive sporting expertise, underscoring a shared ambition to accelerate pickleball’s rise across India.Launched by The Times Group and recognised as India’s first and only

Mumbai: COLORS’ hit reality show Dhamaal With Pati Patni Aur Panga wrapped its debut season with a grand, wedding-style finale, declaring Rubina Dilaik and Abhinav Shukla as the Sarvagun Sampann Jodi. The show emerged as one of the year’s biggest reality TV successes, further strengthening COLORS’ legacy in non-fiction entertainment.Hosted by Sonali Bendre and Munawar Faruqui, the show—presented by Nivea Body Milk and powered by leading partners including Sugar Free Green, Cadbury Dairy

Media reports indicate that Havas has entered preliminary discussions involving WPP, signalling what could become one of the most consequential developments in the advertising industry’s current wave of consolidation. While the talks remain at an early stage and no structure has been formalised, the range of possibilities reportedly under consideration spans from a minority stake purchase to a long-term strategic partnership—and, at the more speculative end, even a merger.According to senior

Mumbai: Publicis Media India, part of Publicis Groupe, has announced the launch of Spark Foundry India, a full-funnel media agency designed to deliver AI- and data-powered brand building, performance, and commerce solutions. The move marks a significant expansion of the network’s media portfolio as it continues to cement its position among India’s top two media players.With Publicis Media India registering strong, sustained growth driven by its differentiated data, technology, and AI-led cap

We live in an age where attention is the most expensive currency. Scroll speeds are faster, brand loyalties are fleeting, and audiences are consuming more content than ever, but remembering less. For brands today, the competition is no longer just other brands; it’s the endless stream of distractions that fight for the same few seconds of focus.To survive and thrive in this low-attention economy, brands can no longer rely on visibility alone. They need to build ecosystems that are intelligent,

MasterChow is a fast-growing Indian brand offering ready-to-cook Chinese and Asian food. Launched in 2020 by Vidur Kataria in New Delhi, the brand aims to bring authentic Asian flavours into Indian homes and become a leader in the packaged Asian food category.The idea grew from the founders’ earlier success with their QSR chain, Wok Me, which had eight outlets across Delhi NCR. Seeing the rising demand for authentic Asian cuisine, they decided to scale their passion into a packaged food brand.