Mumbai: Generali Central Life Insurance (GCLI) has unveiled the second phase of its national brand campaign ‘Here Now’, shifting the narrative from new beginnings to life-stage financial planning, with a strong focus on children’s futures and retirement readiness.Following the brand’s relaunch in November 2025 after Central Bank of India came on board as a joint venture partner, Phase 2 builds on the awareness created earlier and moves towards deeper consumer consideration. While the fir

Mumbai: ARROW from the house of Arvind Fashions has marked a strategic expansion into womenswear with the launch of an online-only limited edition capsule collection. The brand has onboarded actor Khushi Kapoor as the face of the campaign, aligning with ARROW’s evolving identity and strengthening its connect with a younger consumer base.The online-first campaign signals ARROW’s entry into the women’s segment with a focus on modern elegance and versatile styling. Designed for women seeking

Mumba: Anand Rathi Share and Stock Brokers Limited, a leading player in India’s financial services industry, has launched a new digital campaign titled ‘Sahi Guidance’, bringing a refreshing dose of humour to investment communication. Breaking away from the traditionally sombre tone of BFSI advertising, the in-house scripted campaign uses short, “snackable” video formats to address the serious challenges of stock market volatility and misinformation through a relatable and entertaining

Bengaluru: Nestl India celebrated a landmark moment for one of the country’s most iconic food brands with the launch of a commemorative postal stamp marking 50 years of MAGGI in India. The stamp was unveiled by Manish Tiwary, Chairman and Managing Director, Nestl India, alongside Chirag Paswan, Minister of Food Processing Industries, Government of India.The special stamp pays tribute to MAGGI’s five-decade journey in India, during which it has evolved with changing consumer tastes while beco

Mumbai: Tanqueray has announced a global partnership with actor, producer and businesswoman Sarah Jessica Parker, appointing her as the brand’s global ambassador and ushering in a new chapter for the iconic premium gin. The collaboration kicks off a global movement that celebrates the power of saying “No” in the pursuit of excellence, anchored in Tanqueray’s heritage of craft, experimentation and uncompromising standards.Bigger than a traditional campaign, the partnership marks the begin

Gurugram: After announcing its association with Team India as Lead Sponsor, Apollo Tyres has unveiled its latest brand campaign, ‘Har Safar Mein Dum Hai’, celebrating the grit, discipline and enduring spirit that define Indian cricket. Anchored by a powerful and emotional brand film, the campaign draws a strong parallel between the journey of India’s cricketers and the ethos that drives Apollo Tyres.The campaign film features cricket legend and Apollo Tyres brand ambassador Sachin Tendulka

Delhi: Samsung, a consumer electronics brand, has announced the launch of its Proactive Summer Care Campaign, encouraging customers to service their air conditioners (ACs) and refrigerators ahead of the peak summer season. The campaign, running from February 04 to March 15, 2026, offers exclusive discounts of up to 50% on select service benefits.The initiative is designed to promote timely appliance maintenance, helping customers ensure better cooling performance, improved energy efficiency, and

Mumbai: Hyundai Motor India Limited (HMIL) created a striking visual spectacle at Mumbai’s iconic Worli Sea Link, projecting its global partnership with the International Cricket Council (ICC) as excitement builds for the ICC Men’s T20 World Cup 2026.As an ICC Global Premier Partner for 2026 and 2027, Hyundai used the landmark installation to celebrate India’s deep-rooted passion for cricket while marking the build-up to one of the world’s biggest sporting events. The high-impact project

Mumbai: India’s iconic billion-dollar beverage brand Thums Up has launched a new high-energy ‘Taste the Thunder’ anthem featuring Hanumankind and Vishal Dadlani, bringing together the worlds of hip-hop and rock to celebrate the brand’s signature toofani spirit.Built around the powerful line “Aaj Kuch Toofani Kartein Hain”, the anthem captures raw, unapologetic energy and youthful attitude, reinforcing Thums Up’s bold and intense brand personality. The collaboration strengthens the

New Delhi: HDFC Bank, a private sector bank, has partnered with STUDDS Accessories Ltd., the world’s largest two-wheeler helmet manufacturer by volume in Calendar Year 2024 (Source: CARE Report), along with local traffic police authorities, to roll out The Helmet Receipt campaign — an on-ground road safety initiative designed to encourage responsible riding and raise awareness about the long-term consequences of riding without a helmet.Aligned with National Safety Month observed in January,

Gurugram: Hyundai Motor India Limited (HMIL) today announced the launch of its nationwide customer engagement initiative, ‘Hyundai Always Around’, aimed at delivering a comprehensive and seamless automotive experience for both existing and prospective customers. The one-day pan-India campaign will be held on February 8, 2026 (Sunday) across Hyundai touchpoints nationwide.Designed as a single-window platform, the ‘Hyundai Always Around’ campaign will offer customers access to a wide range

Mumbai: GetCompanion, a technology-led platform focused on enabling emotional support through human companionship, has unveiled its latest digital video campaign, “HereForYou.” The campaign underscores the growing need for genuine human connection in a world that is digitally connected but emotionally distant.Rooted in everyday experiences, the campaign draws attention to the often-unspoken reality of modern loneliness. At a time when conversations around emotional wellbeing, burnout, and is

Mumbai: Cipla Limited has launched a nationwide awareness campaign titled ‘Win Over Weight’, aimed at encouraging a more informed, empathetic, and science-led understanding of obesity care in India. The initiative seeks to move the conversation beyond stigma and appearance, focusing instead on improved health, mobility, confidence, and overall quality of life.Designed to reshape perceptions around obesity, the campaign positions medical consultation as a proactive and empowering step rather

Mumbai: More than 50 television channels have shut down operations or surrendered licences in India over the past three years, a statistic that at first glance appears to signal deep distress in the broadcasting industry. However, media analysts argue that the closures reflect a structural reset rather than a collapse—marking the end of an expansion-heavy era and the beginning of a more efficiency-driven media market.According to analyst Jayant Shilanjan Mundhra, the Indian television industry

New Delhi: Manjushree Technopack Ltd., India’s largest rigid plastic packaging company, has announced a major brand transformation with its Board approving the proposed change of the company’s name to ‘Alternicq Limited’, subject to receipt of necessary statutory and regulatory approvals.The rebranding marks a significant strategic shift for the company—from a quality and scale-led manufacturing organisation to a customer-centric, innovation-led provider of integrated packaging solutio

Gurugram: Pramerica Life Insurance, one of India’s fastest-growing life insurance companies, has announced the latest edition of its flagship brand campaign, This Is My Climb, marking a significant evolution in its storytelling approach. While earlier editions celebrated the resilience and sacrifices of everyday individuals, the 2026 chapter shifts the spotlight to Pramerica Life’s own journey—highlighting how the insurer has consistently stood by customers, supporting their aspirations th

Mumbai: Cheil India has unveiled a visually striking CGI-led brand film to introduce the new Samsung Galaxy F70e 5G, anchored in the campaign thought ‘Fame Up’. The campaign positions the smartphone as an enabler for a new generation of creators who work relentlessly behind the scenes, yet remain unseen and uncelebrated.The ‘Fame Up’ narrative speaks directly to young hustlers who grind without headlines, create without recognition, and contribute without setting trends. Through a bold v

Mumbai: Yashoda Medicity, one of the leading hospitals in Delhi NCR, has launched a public awareness campaign titled #AMatchThatSavesLives, aimed at educating communities about stem cell donation and the life-saving role of a simple buccal swab test. Conducted in collaboration with DATRI Stem Cell Donation Registry and Gennova Biopharmaceuticals Ltd., the initiative saw strong participation from nearby residential societies, signalling rising public awareness while underscoring the urgent need t

Bengaluru: Dairy Day, an ice cream brand, is pioneering the early adoption of micro-drama storytelling as a digital-first brand-building format within the category. With the launch of its debut short-form drama series on social media, the brand marks a shift toward emotionally resonant and culturally relevant storytelling designed for today’s fast-scrolling, story-seeking audiences.Titled “A for Adult”, the five-episode micro-drama series has been conceptualised and produced in partnership

India’s next phase of growth in the home and building materials sector is increasingly being driven by Tier 2 and Tier 3 cities. These markets have moved beyond being supplementary demand centres and are now central to volume expansion, geographic diversification, and long-term business sustainability.This transition is structural rather than cyclical, supported by income growth, infrastructure development, housing demand, and a clear evolution in consumer expectations. Structural demand drive

New Delhi: K9 Healers, in collaboration with K9 School, has launched the National Dog Bite Prevention & Reduction Campaign, a science-led public safety initiative that aims to address India’s growing dog bite crisis while fully supporting animal welfare, rescue, feeding, and ABC/neutering programmes.India records an estimated 17–18 million animal bite cases annually, with dogs responsible for the vast majority. The World Health Organization estimates that India accounts for approximately 36%

New Delhi: Haier Appliances India has strengthened its sport-o-tainment marketing play by coming on board as the Title Partner of Match Centre Live on JioHotstar for the ICC Men’s T20 World Cup 2026, scheduled from 7th February to 8th March.Match Centre Live, positioned as one of India’s biggest digital cricket shows, offers fans in-depth match analysis, insider perspectives, expert conversations, and high-impact storytelling. Streaming on JioHotstar, the show delivers expansive coverage in

New Delhi: Adgcraft Communications has secured the public relations mandate for the second edition of Kalidas ka Kathaalok, The Great Indian Storytelling Festival, organised by Samay Yaan in collaboration with the Indira Gandhi National Centre for the Arts (IGNCA). The two-day cultural festival will be held at Purana Qila, New Delhi, on 7th and 8th February 2026.As PR partner, Adgcraft will lead the festival’s strategic and creative media communications, working to amplify its cultural narrati

Mumbai: Shemaroo Entertainment is strengthening its push into original digital storytelling with the premiere of its latest web series, Dil Dhokha aur Desire, set to stream exclusively on ShemarooMe from 12th February 2026. The series features Akanksha Chamola, Kunwar Amar, and Ali Hasan in lead roles and marks a strategic step in the company’s efforts to deepen its presence in the competitive OTT space.The launch highlights ShemarooMe’s evolving content strategy, which is gradually shifting

Mumbai: Fashion quick commerce startup ZILO has raised $15.3 million (₹140 crore) in a Series A funding round led by Peak XV Partners, which invested $8 million. Existing investors InfoEdge Ventures and Chiratae Ventures doubled down in the round with $2.5 million each. The round also saw participation from Alteria Capital, Stride Ventures, and angel investors including Lalit Keshre (Founder and CEO, Groww), Kunal Shah (Founder, CRED), Sachin Oswal (Founder, Orginity), Ayyappan R (Founder, Fir

Mumbai: In a media landscape increasingly shaped by on-demand consumption and individual screens, Sony Pictures Networks India (SPNI) is sharpening its focus on shared viewing experiences. By reinventing game shows and reality television formats, the network aims to turn traditionally familiar genres into compelling, participative formats that bring families back together in front of the television.As audience attention fragments across platforms, SPNI is leaning into participation-led programmi

Mumbai: Aerem Group (www.aerem.co), a full stack platform for distributed solar, has announced the appointment of Anupam Agrawal as Chief Operating Officer (COO) of its RBI-licensed subsidiary, NetZero Finance (https://netzerofin.com).NetZero Finance, described as India’s only solar-focused NBFC, works to remove financial barriers to solar adoption by offering collateral-free loans for rooftop solar, supply chain finance, and a seamless digital journey through the Aerem app. The platform has a

Bengaluru: TVS Motor Company (TVSM), a global automaker in the two- and three-wheeler segment, has announced the appointment of Madhu Srivastava as President & Group Head – Human Resources. She will be based out of Bengaluru.Madhu brings extensive cross-industry HR leadership experience spanning natural resources, oil and gas, financial services, telecom, and manufacturing, strengthening the people leadership bench at the TVS Group as it continues its global expansion across mobility, financia

Mumbai: Mamaearth has onboarded South Indian and Bollywood actress Sreeleela as the brand ambassador for its hair care category, marking a new chapter for the purpose-driven personal care brand. Alongside the announcement, Mamaearth has rolled out a Valentine’s Day campaign for its Rosemary Anti-Hair Fall Shampoo, blending light-hearted storytelling with ingredient-led positioning.Sreeleela, known for her strong Gen Z appeal and natural on-screen presence, is expected to help the brand deepen

Bangalore: Leeford Ortho, a growing player in orthopedic support solutions, has partnered with Indian footballer Akash Mishra and Indian table tennis Olympian Harmeet Desai to promote its Premium Knee Cap and Abs Wrap. The collaboration brings together athletes from two high-intensity sports, reinforcing the brand’s focus on fitness, recovery, and injury prevention.The association aims to spotlight the role of performance support gear not only in competitive sport but also in everyday training

Mumbai: As India steps into one of the most consequential chapters of its economic story, NDTV Profit will host the NDTV Profit Conclave 2026 - India: The Real Deal, on 7th February 2026, in New Delhi.The conclave follows a period of sharp recalibration in global trade - long awaited India - US trade bilateral trade agreement, and a landmark India–European Union agreement that has already been described as the ‘mother of all deals.’These developments have unsettled old certainties about su

Mumbai: Janardhan Pokala, former Brand Head of Atlys, has co-founded KALI, a multidisciplinary creative agency working across brand strategy, mainline advertising, digital, film, still production, and emerging technologies.The new agency is positioned to bridge the gap between strategy, creativity, and execution, responding to the increasingly fragmented nature of modern brand communication. KALI aims to bring integrated thinking and end-to-end ownership under one roof, ensuring ideas remain con

Delhi: Tribes Communications, India’s most awarded integrated communications agency, has announced a strategic investment in TRIOOH, a fast-growing, technology-driven out-of-home (OOH) media specialist. The partnership aims to accelerate growth for both organisations while delivering greater scale, innovation, and measurable impact for clients.With a portfolio of over 450 brands and an annual capitalised billing exceeding INR 1,000 crore, Tribes Communications has established one of India’s

Gurugram: ICCPL Group (www.iccplgroup.com), one of India’s large-sized public relations firms with one of the most extensive real estate client portfolios in the country, has announced that it has secured the integrated communications mandate for Felix Plaza, an upcoming retail-led commercial development in Gurugram. As part of the engagement, ICCPL Group’s digital arm, Digicomm Marketing Services LLP (DigiComm), has also been appointed to handle the project’s digital marketing mandate.Wit

Pune: JetSynthesys, a digital interactive entertainment and video gaming company from India, has announced the acquisition of EverMerge, the globally popular merge game from Big Fish Games Inc., a subsidiary of Aristocrat Leisure Limited, a global entertainment and gaming content creation company.Recognized for its innovative game mechanics, broad demographic appeal, and strong monetization performance, EverMerge has emerged as a standout title in the merge puzzle category. Since its launch five

Gurugram: In an evening that underscored discernment over display and craft over convention, TV9 Network hosted the 'Lounge Knights Awards 2026', a curated celebration of excellence within India’s rapidly evolving hospitality ecosystem. Held at Hilton Gurugram, the awards recognised institutions and professionals who continue to raise the bar across culinary innovation, mixology, luxury hospitality and guest experience.Presented by Radico Khaitan, co-powered by Morpheus – Be Your Dream, and

MUMBAI: Ormax Cinematix (OCX) is Ormax Media's proprietary campaign tracking and forecasting tool for theatrical film releases in eight major languages, tracking over 750 films every yearThe parameter FBO (First-Day Box Office forecast) serves as the cornerstone of OCX, relied upon by numerous subscribers In October 2024, we started a monthly blog that compares FBO versus actual performance of all major films released in the month.This post covers major theatrical releases in India in January 20

Mumbai: Jagran New Media, the digital arm of Jagran Prakashan Limited, has announced the launch of JagranReviews.com, a new platform designed to expand its affiliate marketing offering and create a one-stop destination for product discovery, reviews, and online shopping decisions.JagranReviews.com has been built as a content-first, shoppable platform aimed at bridging the growing gap between authentic product information and confident purchase decisions. At a time when consumers are overwhelmed

Mumbai:As India gears up to host the ICC Men’s T20 World Cup 2026 alongside Sri Lanka, JioStar today announced its largest-ever expert and broadcast talent line-up for an ICC event. Featuring over 100 renowned cricketing voices, the expansive panel brings together former World Cup winners, legendary India stars, and global T20 champions to deliver comprehensive coverage of the marquee tournament.The JioStar-led panel will complement the ICCTV world feed and bring the action to viewers across n

Mumbai: Dove has partnered with global pop-culture phenomenon Bridgerton, from Netflix and Shondaland, to introduce a limited-edition beauty collection in India, timed with the much-anticipated Season 4 premiere on January 29, 2026.The Dove x Bridgerton Limited-Edition Collection reimagines everyday self-care rituals as indulgent, sensorial experiences inspired by the romance, mystery and opulence of the Ton. Featuring bespoke packaging, nourishing Dove formulations and two signature fragrances,

New Delhi: Krcher India, a global leader in cleaning technology and solutions, has announced the appointment of Mr Puneet Sharma as Managing Director – Krcher India, effective January 21, 2026.Sharma brings over three decades of leadership experience across commercial, manufacturing, and engineering-led organisations. He has a strong track record of managing full P&L responsibilities, driving operational excellence, building high-performance teams, and leading large, multi-location businesses.

There is an increasingly popular belief that creators who think will outlast creators who entertain. On the surface, the claim appears reasonable. Thinking matters. Strategy matters. Awareness matters. Yet embedded within this idea is a flawed assumption - that entertainment exists in opposition to thought. It does not.Entertainment is not mindless. In many ways, it is among the most cognitively demanding forms of content on the internet. To make an audience laugh, smile, or momentarily feel lig

Mumbai: Verve Media, an integrated digital marketing agency, has won the social media and video content creation mandate for Rasoi Raga, a brand rooted in India’s rich culinary heritage and inspired by the rhythm and soul of traditional royal kitchens.As part of the mandate, Verve Media will lead Rasoi Raga’s social media presence and produce video-led content that translates the brand’s philosophy into compelling digital narratives. The focus will be on building a distinctive brand voice,

MUMBAI: ecommerce enabler GoKwik has launched of its 2026 D2C Calendar, a structured view of how shopping behaviour is evolving across the year. The calendar identifies three defining demand moments shaping online retail in 2026 — the emergence of June EOSS as the most important event of the first half, consistent weekly order surges during Sunday peaks, and the continued scale leadership of Black Friday.Network data shows that June EOSS between June 24 and June 30 has become the highest order

Mumbai: Jyoti Structures Limited (JSL), a listed global Engineering, Procurement and Construction (EPC) company specialising in power transmission and distribution projects, has announced the appointment of Amit Dutta as its Chief Operating Officer (COO).In his role as COO, Amit will oversee operations within JSL’s EPC portfolio, with a focus on execution discipline, operational governance, and timely, cost-efficient project delivery. He will work closely with the leadership team to strengthen

Mumbai: Criteo, the global platform connecting the commerce ecosystem, has introduced its Agentic Commerce Recommendation Service, a new solution designed to power AI shopping assistants with highly accurate, commerce-grade product recommendations built on Criteo’s proprietary commerce intelligence.As large language model (LLM) platforms evolve into AI-powered shopping assistants and retailers develop their own AI chatbots, the way consumers discover, compare, and purchase products online is u

Mumbai: The Sleep Company has announced the appointment of Udhaya Shankar M as its new Chief Human Resources Officer (CHRO), strengthening its leadership team as the brand continues its growth journey.Udhaya brings over 17 years of HR leadership experience across leading retail and consumer brands. He has built and scaled high-performing teams, led large-scale HR transformations and shaped people strategies closely aligned with business growth. His expertise spans Talent Acquisition, Employee En

New Delhi: The Telecom Regulatory Authority of India (TRAI) has rolled out a stricter audit regime for television channel distributors, strengthening compliance requirements across cable, DTH and digital TV platforms. The revised rules introduce clear timelines, tighter oversight and a shift in how annual audits are conducted.The new framework has been notified through the Telecommunication (Broadcasting and Cable) Services Interconnection (Addressable Systems) Seventh Amendment Regulations, 202

Mumbai: India’s creative leadership is once again in the global spotlight as top industry professionals from the country join the jury panels of The One Club for Creativity’s prestigious awards — The One Show 2026, ADC 105th Annual Awards, and the TDC 72nd Annual Competition.As the home of some of the most respected accolades in the global creative industry, The One Club for Creativity not only honours excellence but also reinvests in initiatives that support inclusion and diversity, creat

London: D&AD, the global non-profit organisation championing excellence in design and commercial creativity, has unveiled the jury for the 2026 D&AD Awards, bringing together leading creative experts from more than 40 countries to judge the world’s most prestigious creative honours.For the 2026 edition, 11 creatives from India will serve on the international jury, including one jury president, underlining India’s growing influence across design, craft, and creative innovation. The Indian jur

Mumbai: INNOCEAN has renewed its global media partnership with Havas Media Network following an internal review covering Hyundai Motor Group brands across key international markets.Under the renewed mandate, Havas Media Network will continue to handle media duties for Hyundai, Kia, and Genesis across Europe, the Middle East, Asia Pacific, and Latin America. The partnership will be managed in close collaboration with INNOCEAN’s international team in Seoul, its European hub in Frankfurt, Middle

Deepti Kulkarni has been serving as the Founder and CEO of Kass. It is a modern luxury skincare brand pioneering India’s first science-backed Bio-Intelligence Skincare philosophy. Her approach focuses on restoring, respecting, and strengthening the skin’s natural biological balance. Driven by a vision to position Indian skincare on the global stage through scientific integrity, innovation, and proven efficacy, Deepti is reshaping how skincare is formulated, understood, and experienced in Ind

Mumbai: Radio advertising in India maintained a steady recovery trajectory in 2025, registering a 2% year-on-year rise in ad volumes, while average ad volumes per station climbed 40% compared to 2021. The latest TAM AdEx findings underline the medium’s sustained relevance and advertiser confidence.Tracking activity across more than 120 radio stations, the report highlights consistent quarterly momentum, with ad volumes in the fourth quarter rising 10% over the second quarter — a signal of im

New Delhi: Indian public relations firm Value 360 Communications Limited has announced the appointment of Atul Sharma as its Chief Executive Officer (CEO), effective February 04, 2026.In his new role, Sharma will be responsible for defining the firm’s vision and growth charter, including expansion into new markets, acquisitions, introduction of new verticals, and driving operational excellence. His mandate will also include fostering a people-first culture focused on enhancing client experienc

Mumbai: Marico Limited has signed definitive agreements to acquire a 60% stake in Cosmix Wellness Private Limited, the parent company of digital-first functional wellness brand Cosmix, at an equity valuation of approximately ₹375 crore. The founders will retain the remaining stake and continue to lead the business.Founded in 2019 by husband-wife duo Vibha Harish and Soorya Jagadish, Cosmix has built a strong presence in India’s fast-growing plant-based and functional nutrition space. The bra

Pune: Mantra Group, a Pune-headquartered real estate company with a strong presence in residential development, has announced the appointment of Raghu G Iyer as its Chief Revenue Officer (CRO), effective February 2, 2026.In his new role, Iyer will be responsible for driving the group’s overall revenue strategy, overseeing sales, marketing, channel partnerships, and growth initiatives across markets. He will work closely with the leadership team to enhance revenue performance and support Mantra

Mumbai: Sujata Bhakat has joined Times Internet as Region Head - South.Sujata moves into the role after serving as Senior Manager at Network18 Media & Investments Limited, where she had been associated since 2022. In her new capacity at Times Internet, she will focus on driving regional growth, strengthening client relationships, and expanding the company’s footprint across key southern markets.Sharing the update on LinkedIn, Sujata wrote, I’m happy to share that I’m starting a new positio

New Delhi: HELL ENERGY DRINK has strengthened its sports-led brand narrative in India with the onboarding of Indian fast-bowling star Mohammed Siraj as part of its growing India team. Known for his relentless intensity and ability to perform under pressure, Siraj’s association aligns closely with the brand’s core philosophy of raw energy, mental resilience and a high-performance mindset.The collaboration is a natural extension of HELL ENERGY DRINK’s positioning around mental toughness and

Mumbai: Pradeep M has joined Sony Pictures Network India to lead Standards & Practices of South Market.Pradeep joins SPNI from JioStar, where he served as Assistant Manager – Content Regulation. In his new role, he will be responsible for ensuring compliance, content integrity, and adherence to broadcasting standards across SPNI’s South-focused programming.Announcing the development on LinkedIn, Pradeep shared , Excited to begin a new chapter with Sony Pictures Networks India - with responsi

Mumbai: Mobavenue AI Tech Limited has announced the commencement of its operations in the Latin America (LATAM) region through its wholly owned subsidiary, Mobavenue Global Holdings Ltd., marking a significant milestone in the company’s international expansion journey.The company’s LATAM foray will initially focus on Brazil, Chile and Argentina—three of the region’s most dynamic and fast-evolving digital markets. These countries are witnessing rapid adoption of artificial intelligence ac

Mumbai: Bloomberg Media has announced the launch of a new premium digital video experience, creating a unified destination for its extensive live and on-demand video, audio, original programming, and short-form content. The redesigned experience brings together over two million hours of Bloomberg TV, Bloomberg Originals, and digital video content in one place, accessible via Bloomberg’s website and through a new ‘Stream’ tab on the Bloomberg mobile app. The offering will also roll out acro

New Delhi: Doceree, an AI-powered Operating System for healthcare marketing, today announced a key leadership milestone with Kamya Elawadhi being elevated to Co-Founder & President, reinforcing the company’s aggressive global expansion plans and long-term vision to transform healthcare marketing.The appointment recognises Elawadhi’s pivotal role in shaping Doceree’s growth journey, including architecting its international expansion and building strategic partnerships across agencies, publi

For years, the beauty industry has comfortably sat behind reassuring words - clean, green, pure, conscious. These adjectives were meant to signal responsibility, but over time they have become too easy to use and too difficult to verify, to the extent that for a long time, brands were able to get away with greenwashing. However, times have changed and the era of the smart, informed consumer is here. Today’s consumers see through this vocabulary and greenwashing as they are discerning, data-awa

Mumbai: GIPSI, the HI + AI insights division of Tonic Worldwide, has launched EduInsight 2026, a mini-report outlining five key shifts reshaping India’s education landscape. The study explores how artificial intelligence, social media behaviour, and evolving hiring expectations are influencing students, parents, and institutions alike.From AI-assisted learning that risks becoming superficial to the rising pressure on fresh graduates to build extensive portfolios before landing their first job,

Mumbai: Prime Video has announced the onboarding of Goldmines Play as an add-on subscription on its platform. Goldmines Play is the streaming service from Goldmines Telefilms, India’s leading content aggregator and television broadcaster, bringing viewers a vast library of blockbuster South Indian films dubbed in Hindi alongside evergreen Bollywood classics.Available across India, Goldmines Play can now be subscribed to directly via Prime Video at a monthly price of INR 39, with a special intr

Mumbai: Zouk, the proudly Indian and cruelty-free lifestyle brand, has unveiled a new Valentine’s Day campaign that transforms an everyday moment into an intimate expression of connection. Titled “Make Space for Love,” the campaign is rooted in a simple yet deeply relatable insight—how moving one’s bag can sometimes mean making room for something more meaningful.At the centre of the film is a familiar, unspoken habit: women placing their bag on the seat next to them. Often a subtle mar

Gurugram: As marketing undergoes one of its most transformative decades, The Marcom Avenue (TMA) has completed 10 years in the industry, marking a milestone defined not just by longevity but by evolution with intent.Founded in 2015, at a time when digital discovery was still emerging and scale was driven largely by reach, TMA has grown alongside the changing contours of marketing—through the rise of performance-led growth, the creator economy, increased regulatory scrutiny, and the acceleratio

Mumbai: Moving Walls, the world’s leading connected media platform powering over a million screens globally and Retail Media, has announced a strategic partnership with TikTok under its Out of Phone initiative. The collaboration marks a significant step toward extending TikTok’s digital creativity beyond mobile screens and into real-world physical environments across APAC and MEA.The partnership enables brands to amplify TikTok-native content into high-impact offline locations, including tra

New Delhi: EM5, a homegrown Indian D2C fragrance brand, has announced Indian cricketer Suryakumar Yadav (SKY) as its Investor and Partner, marking the beginning of a strategic collaboration aimed at building scale and cultural relevance through digitally native storytelling.Founded in 2022, EM5 was launched with the objective of making high-performance fragrances more accessible to Indian consumers. The brand focuses on creating scents that feel familiar and easy to adopt, moving away from heavi

Mumbai: Product of the Year (POY) India, the world’s largest consumer-voted award for product innovation, has officially announced its relaunch in India with a new identity, refreshed positioning, and a renewed focus on recognising meaningful innovation that resonates with consumers.The POY mark has historically been associated with some of the most respected and innovation-led companies globally and in India, including Hindustan Unilever, P&G, Nestl, ITC, Marico, Godrej, L’Oral, Samsung, Ph

Mumbai: Worldpanel India, part of Kantar, in partnership with SYNCMedia, has launched India’s first deterministic, single-source, cross-platform attribution framework—marking a significant shift in how advertisers measure the effectiveness of video advertising across screens.The new study moves the industry beyond traditional probabilistic reach models to deliver people-level measurement that directly links advertising exposure to real online actions. For the first time in India, advertisers

Mumbai: US President Donald Trump has said he will not involve himself in the high-stakes battle between streaming major Netflix and Paramount Skydance over the acquisition of Warner Bros. Discovery (WBD), marking a clear reversal from his earlier stance on the proposed transaction.Speaking in an interview with NBC Nightly News on Wednesday, Trump said he had decided to stay out of the process despite being approached by both sides. “I haven’t been involved,” Trump said. “I’ve been cal

Mumbai: Devyani International, the India franchisee of global quick-service restaurant brands KFC and Pizza Hut, has announced a key leadership transition with its Chief Financial Officer Manish Dawar set to take over as Chief Executive Officer from April 1.Dawar, who joined the company in 2021 and has been overseeing its financial strategy, will succeed Riya Jash. Jash will continue to be associated with the company as a non-executive director, Devyani International said in a statement, accordi

For decades, advertising was built on persuasion. The goal was simple: attract attention, trigger emotion, and drive action. In many industries, that approach still works. But in direct selling, the rules are changing. As the sector becomes more regulated, more transparent, and more digitally visible, marketing is being asked to play a different role. It is no longer just about influence. It is about information. It is about clarity. And increasingly, it is about education. Building in-person tr

Alphabet reported a strong fourth-quarter performance on Wednesday, beating Wall Street expectations on both revenue and profit, while warning of a sharp acceleration in artificial intelligence spending next year. Despite the upbeat numbers, the stock fell as much as 3% in extended trading as investors weighed the scale of upcoming capital expenditures.The parent company of Google posted earnings per share of $2.82, ahead of analyst estimates of $2.63, according to LSEG. Revenue came in at $113.

Mumbai: Publicis Groupe has announced the latest advancement in its Working With Cancer (WWC) initiative, reinforcing its mission to help build open, supportive and recovery-forward workplace cultures for employees living with cancer. The announcement follows new research from Memorial Sloan Kettering Cancer Center and the Mayo Clinic, highlighting the positive link between supportive employment and improved health outcomes for cancer patients.Launched at the World Economic Forum in Davos three

Mumbai: ElevenLabs has raised $500 million in a Series D funding round, valuing the company at $11 billion, more than tripling its valuation from a year ago. The round was led by Sequoia Capital, with Sequoia partner Andrew Reed joining the company’s board. Existing investors A16Z quadrupled down and ICONIQ tripled down, both with significant super pro-rata participation.New investors Lightspeed Venture Partners, Evantic Capital, and BOND have joined the round, while existing backers BroadLigh

Mumbai: Spikes Asia, APAC’s most prestigious award for creativity and marketing effectiveness, has announced McDonald’s as its 2026 Advertiser of the Year, marking the second time the global brand has received the honour, following its first win in 2018.The Advertiser of the Year Award recognises brands that distinguish themselves through innovative marketing and a sustained commitment to creative excellence, demonstrated via impactful work developed in collaboration with agency partners. Mc

New Delhi: ThinkROI, a fastest-growing results-driven digital media agency, has secured the digital marketing mandate for RSPL Group’s laundry and detergent portfolio, including flagship brands Ghadi Detergent Cake, Ghadi Detergent Powder, and Ghadi Smart Matic.The agency has been working with RSPL since April 2025, delivering performance-led digital campaigns that have strengthened Ghadi’s presence across diverse consumer markets. The formalisation of the mandate marks a deepening of the pa

New Delhi: ThinkROI, a fastest-growing results-driven digital media agency, has secured the digital marketing mandate for RSPL Group’s laundry and detergent portfolio, including flagship brands Ghadi Detergent Cake, Ghadi Detergent Powder, and Ghadi Smart Matic.The agency has been working with RSPL since April 2025, delivering performance-led digital campaigns that have strengthened Ghadi’s presence across diverse consumer markets. The formalisation of the mandate marks a deepening of the pa

Mumbai: As the Men’s T20 Cricket World Championships approach on home soil, Nike has unveiled ‘Born to Beat the Odds’, a powerful new campaign designed to inspire Indian athletes to dream big and believe in themselves, spotlighting self-belief as one of the greatest challenges young sportspersons overcome.Bringing the message to life in a distinctly Indian cultural format, Nike has taken over prominent Mumbai landmarks with giant out-of-home cut-outs of both elite and everyday athletes. Tr

New York: FactSet, a global leader in financial intelligence and enterprise data solutions, has unveiled “Fluent in Finance,” a new brand campaign designed to spotlight the shortcomings of generic, off-the-shelf AI tools while reinforcing the value of domain expertise in financial services. The integrated campaign was created by strategy and creative agency VSA Partners.Building on the momentum of FactSet’s award-winning 2023 “Not Just the Facts” initiative, the latest campaign feature

Mumbai: Nykaa Cosmetics’ limited-edition collaboration with global pop-culture phenomenon Bridgerton has emerged as a breakout commercial success, selling out within days of launch and setting new benchmarks for the brand across platform rankings, category contribution, and consumer demand.Launched as a collectible beauty drop inspired by the world of Bridgerton, the range resonated strongly with young, trend-forward consumers, translating cultural relevance into measurable business impact.At

JungleBerry is a D2C beauty and wellness brand rooted in the philosophy of blending authentic Ayurvedic principles with modern scientific research. The brand focuses on creating clean, high-performance formulations that acknowledge the interconnectedness of mind, body, and skin, while staying transparent and uncompromising on quality.With an emphasis on ingredient integrity and purposeful formulations, JungleBerry aims to make Ayurveda more accessible, relevant, and credible for today’s younge