McCann Worldgroup has appointed Rajesh Sharma as National Planning Director for its Mumbai office. This is his second stint at the company. He boasts over 20 years of experience in advertising and communications. He has worked with agencies such as FCB, DDB, TBWA, and Lowe, in addition to his previous role at McCann. Rajesh Sharma has extensive experience using a data-driven insights approach to analyze consumer behavior and design targeted marketing strategies throughout the customer journey. S

Abhinav Kaushik has joined VML as Managing Partner – West & Growth Partner. He previously worked for FCB Group India as President. Updating the new position on his LinkedIn handle, Kaushik shared, “Any new position comes in with a whole lot of challenges and responsibilities, and ideally when you get into the trenches and understand the business by deep-diving in totality, only then you have the right to tell the world about what's the new in your work life and what are you really embarking

Recent headlines surrounding Google have focused on the impact of its latest legal battle with the U.S. government on the company’s future. However, amidst these courtroom developments in Eastern Virginia, Google continues to advance its business operations. On September 12, the tech giant introduced a new marketing tool called confidential matching. This new offering leverages Trusted Execution Environments (TEE) to enhance data security for advertisers utilizing Google’s marketing tools, s

GreenCell Mobility's NueGo partners with the film The Buckingham Murders, featuring Kareena Kapoor Khan in a crime thriller directed by Hansal Mehta and co-produced by Kapoor Khan, Shobha Kapoor, and Ektaa R. Kapoor. The movie follows a British-Indian detective, portrayed by Kapoor Khan, investigating a murder case in Buckinghamshire, exploring themes of loss and justice. The collaboration highlights NueGo's dedication to safety and innovation, focusing on women’s security, echoing the movie's

In the face of unprecedented rainfall and floods that ravaged various districts of Gujarat, ZEE 24 Kalak emerged as a beacon of reliable information and life-saving coverage. The channel’s comprehensive, round-the-clock reporting not only helped raise awareness but also galvanized swift governmental action and relief efforts across the state. From Vadodara to the rural hinterlands of South Gujarat, ZEE 24 Kalak’s efforts were critical in mitigating the disaster’s impact and ensuring public

MUMBAI: Prime Video in India launched HITS, a popular linear television channel by Rewind Networks, now available as an add-on subscription. HITS offers timeless and beloved English-language TV shows such as Frasier, CSI, Agatha Christie's Poirot and Marple, Gilligan's Island, Mission: Impossible, Baywatch, and others like IT and Quantum Leap. HITS offers customers the flexibility to watch their favorite TV shows live or catch up later at their convenience. Prime members can add HITS to their su

People Matters names Pushkaraj Bidwai as CEO for next growth phase with Mynavi support Gurugram: People Matters, a prominent HR and talent community in India and APAC, revealed a leadership shift post its acquisition by Mynavi Corporation, a major HR entity from Japan. Pushkaraj Bidwai, a co-founder and the previous Chief Business Officer, is now the new CEO following Ester Martinez's decision to step down after 15 years. This transition marks a new chapter for People Matters, promising accelera

National: Tata CLiQ's Durga Puja social media campaign features Bengali actor Madhumita Sarcar and fashion content creator Sonali Mitra. The campaign celebrates the festive spirit, inviting consumers to shop for a variety of products from the online store 'House of Utsav' across fashion, home, and beauty categories. The concept of home during the festive season brings people together in familiar surroundings. Tata CLiQ's 'House of Utsav' offers a curated range for upcoming festivals, blending em

New Delhi: “We are going to replicate the Delhi and Punjab Model in Haryana,” Manish Sisodia , Member of Delhi Legislative Assembly and AAP Leader said at theABP News ‘ShikharSammelan - Haryana’, today . Speaking at the grand summit , he further added, “ We will make Kejriwal’sfiveguarantees a reality. ” On being questioned about the absence of Arvind Kejriwal impacting the chances of AAP in the state legislative elections, Manish Sisodia said, “Kejriwalis Haryana’s son and peo

MUMBAI: On 21 September, fans around the world will gather for Batman Day 2024, celebrating their love of DC’s Dark Knight. DC and Warner Bros. Discovery have prepared content and activities. Cartoon Network will celebrate Batman Day with Batman-themed episodes of 'Teen Titans Go!'. Batman Day Experiences: Batman Day tradition is to light up Bat-Signals in combination with fan activations across the world. Look to celebrate DC’s Dark Knight on 21 September with Bat-Signals lighting up in Mum

MUMBAI: Mygate, a living experience technology company recently unveiled its 'Go Beyond' campaign, designed to highlight the evolution of the brand and its commitment to enhancing daily living experiences. The campaign reflects on Mygate’s journey from pioneering community management solutions to now empowering individual homeowners, offering ways to elevate their everyday lives. The Go beyond Campaign for Mygate Locks: Mygate is expanding its offerings beyond its established community managem

MUMBAI: Adobe has previewed advancements to its generative AI video capabilities, powered by the Adobe Firefly Video Model. First previewed earlier this year, Adobe’s upcoming video capabilities are designed to empower film editors and video professionals with tools to help inspire their creative vision, fill gaps in their timeline and add new elements to existing footage. The Firefly Video Model will extend Adobe’s family of generative AI models, which already includes an Image Model, Vecto

MUMBAI: Saffola, a health-centric heart-care brand, has announced the Step-Up For Your Heart campaign to inspire individuals to check their heart health this World Heart Day. Building on the brand’s #RozKaHealthyStep message, this campaign continues to drive awareness about the impact of unhealthy lifestyles on our hearts, encouraging consumers to adopt simple, heart-focussed steps every day for a healthier lifestyle. The Saffola ‘Step Up For Your Heart’ Challenge will be live for a month.

Star Vijay is all set to launch COMPANY, an innovative game show premiering on 15 September 2024, airing every Sunday at 1:30 PM. In COMPANY, two players or teams compete with 16 boxes to win up to ₹5,00,000. They tackle Cash, Bomb, Exchange, and Lady Boxes. The highest money holder wins. The game includes a money tree ranging from ₹10,000 to ₹5,00,000 shown on-screen. Contestants can win up to ₹5,00,000 by using their skill and luck. The 16 boxes contain 8 Cash Boxes, 3 Bomb Boxes, 3 La

Mumbai: The Lions Creativity Report, which celebrates impactful creativity, has released its rankings today. Based on performance from Cannes Lions 2024, the report shows benchmarked work of creative excellence, along with the insights and impact of the results it delivered, demonstrating how the world’s most creative businesses are using creativity as a lever for growth and progress. Highlights from the rankings include Coca-Cola taking Creative Brand of the Year for the first time, with its

Mumbai: Sportswear and athleisure solutions platform Agilitas Sports has announced a strategic partnership with Spring Marketing Capital, a brand first investment firm. The strategic alliance is aimed at helping Agilitas access Spring Marketing Capital’s expertise. Agilitas which has been on track to strengthen its core team and scale up operations, has now taken a decisive leap forward by focusing on marketing investment. This partnership with Spring Marketing Capital will now help scale Agil

Kiran Khalap is a distinguished leader in the world of branding and communication, serving as the co-founder and Managing Director of chlorophyll – an independent brand and communications consultancy. He began his career in advertising, in 1983 as a copywriter at Lintas. His exceptional vision and creative acumen led him to become the CEO and Chief Creative Officer of Clarion Advertising. In 1999, he founded chlorophyll, channelling his expertise to revolutionise brand consultancy. A few weeks

MUMBAI: EaseMyTrip.com, an online travel tech platforms, is the ‘Official Travel Partner’ for the prestigious IIFA Festival 2024. Through this association, EaseMyTrip extends an opportunity to its customers to attend the much-anticipated star-studded event in the Indian entertainment industry. As part of this association, EaseMyTrip is offering specially curated holiday packages at special prices. These packages provide not only the perfect getaway but also a chance to be part of the star-st

Mumbai: As the festive season ushers, ET NOW Swadesh , the leading Hindi Business News Channel, announces ‘Gold Mahakumbh’, a special initiative empowering its viewerswith unparalleled insights and expertise on investments in gold and silver. Airing September 14 from 10am to 2pm , the four-hour mega initiative, will feature 20 industry veterans, gold market analysts, trade experts, fund managers providing expert insights into the trends and demand for gold, investment opportunities, its role

New Delhi: As Haryana approaches its crucial Vidhan Sabha elections, ABP News is set to host the on-ground event, ‘Shikhar Sammelan - Haryana’, aimed at fostering meaningful political discourse. Scheduled for September 13, 2024, in New Delhi, the event will gather key political figures and thought leaders for insightful debates on the current political landscape of the region. Renowned for its in-depth analysis of governance and regional developments, ABP News’ Shikhar Sammelan serves as a

The marketing landscape has undergone a seismic shift in the past few years, especially since the onset of the COVID era in 2020. What was once a relatively open playing field has now become a densely populated arena of content creators. As we navigate this saturated market, the dynamics of influencer marketing have evolved, demanding not only creativity but a sharp focus on quality. Reflecting on the last four years, it’s evident that the industry has matured drastically. In the early days of

Mumbai: Diversified gaming and sports media company Nazara Technologies has announced the acquisition of a 47.7% stake in Moonshine Technology, the parent company of PokerBaazi online poker gaming platform, for INR 832 crores through a secondary transaction. Additionally, Nazara will inject INR 150 crores in primary capital into Moonshine via compulsory convertible preference shares. PokerBaazi is India’s largest online poker platform, driving over 85% of Moonshine’s net revenue, while its f

Mumbai: 'Durga,' a COLORS series premiering on September 16th at 7.40 pm, showcases tribal girl Durga's defiance of societal norms to pursue a medical career and love for royal heir Anurag, while facing opposition from tribal leader Paani Bai. Starring Pranali Rathod, Indira Krishnan, and Aashay Mishra, the series highlights reclaiming the right to rise against constraints. This tale unfolds in Jodhpur, where Durga, a tribal girl, aspires to be a doctor to heal society. She challenges traditiona

Debasmita Chakrabarty has promoted to Head of Content at hotstuff medialabs. She previously positioned as Senior Copywriter at the company. Announcing the new position on her LinkedIn handle, Debasmita shared, “Hot News! Happy to share my new position as Head of Content at hotstuff medialabs. Here's to making hotstuff, hotter than ever!” Before joining hotstuff medialabs, Debasmita was self-employed as a Content Specialist between 2021 and 2024. Prior to this, she associated with Genesis BCW

Mumbai: In its 16th season, Kaun Banega Crorepati (KBC) on Sony Entertainment Television has achieved a notable 24% increase in ratings during its fourth week, with its original airings viewershipclimbing from 16 GRPs to 20 GRPs. The non-fiction show has also registered an 18% growth, averaging a 1.1 TVR in Week 36.The season's highlights include an Olympics-special episode featuring Manu Bhaker and bronze-medallist Aman Sehrawat, which earned a rating of 1.3 TVR. Another standout episode, showc

New DelHI: Zee Media Corporation Limited (ZMCL) has announced the appointment of Rajesh Sareen as its new Chief Revenue Officer (CRO). Rajesh will be responsible for driving the company’s revenue strategies, enhancing existing revenue streams, and building new business opportunities across Zee Media’s television, digital, and print platforms. Reporting directly to Karan Abhishek Singh, CEO of ZMCL, Rajesh’s appointment marks a significant step in Zee Media’s continued focus on growth and

RBL Bank launches cobranded card with IOCL with the campaign #FurtherAndBeyond Mumbai : The RBL Bank IOCL credit card launch powered by Mastercard is a one of its kind campaigns named Go #FurtherAndBeyond. It aims to position itself as the champion of mobility. Vehicles have been a part of daily commute or an occasional getaway for a lot of Indians today.However,this alsomanagesto eat into amajor chunkofone’sincomedue to rising fuelcosts. The product aims to target individuals on the move and

RBL Bank launches cobranded card with IOCL with the campaign #FurtherAndBeyond Mumbai : The RBL Bank IOCL credit card launch powered by Mastercard is a one of its kind campaigns named Go #FurtherAndBeyond. It aims to position itself as the champion of mobility. Vehicles have been a part of daily commute or an occasional getaway for a lot of Indians today.However,this alsomanagesto eat into amajor chunkofone’sincomedue to rising fuelcosts. The product aims to target individuals on the move and

The Media Research Users Council (MRUC) of India has re-elected Shailesh Gupta, Wholetime Director of Jagran Prakashan, as Chairman. Vikram Sakhuja, Group CEO of Madison Media and OOH, has been elected Vice-Chairman, according to reports. Sakhuja has taken over from Shashank Srivastava of Maruti. The election was conducted during the board meeting that followed the MRUC's annual general meeting (AGM). This development comes after discussions about the MRUC potentially launching the Indian Reader

Star Vijay is all set to premiere 'Kanmani Anbudan,' a romantic family drama, on September 16, 2024, at 2 pm airing Monday to Saturday. The storyline follows best friends Kanmani and Vennila from different backgrounds. Kanmani, a chef, falls for rich Anbu, who loves Vennila. Anbu's mother prefers Kanmani, leading to a situation where Anbu might marry her. Vennila's return adds twists. The trio's love story explores fate and choices, making for a compelling narrative. The cast features Naveen Vet

INDIA: This Ganesh Chaturthi, Coca-Cola and WPP Open X, in collaboration with Ogilvy, introduced a unique campaign - Happy to Queue. Festivals draw huge crowds, leading to long queues. Coca-Cola transformed this norm into a refreshing experience by installing a symbolic Coke bottle that brought joy and fizzy charm to waiting times. Coca-Cola, a beloved part of celebrations, spreads joy with Happy to Queue installation like at Andheri Cha Raja during Ganesh Utsav. Festivalgoers encountered a refr

As people across the country come together to celebrate Ganesh Chaturthi, News18 Lokmathas embraced the festive spirit with its special initiative, 'Bappa Morya Re'. The 10-day celebration revolves around the cultural significance, vibrant energy, and rich traditions of Ganeshotsav, bringing the joy and grandeur of Maharashtra's cherished festival to life. News18 Lokmat's special programming dives into the essence of Ganeshotsav, capturing the spirit of the festival with interviews, stories, and

India:YesMadam, a home salon service provider in India, gained attention with viral campaigns featuring Shraddha Kapoor. Starting from a Delhi Metro incident, the dialogue Har Expert, Salon Expert Nahi Hota trended on Twitter and even made its way into a rap musician's studio. YesMadam's new campaign continues its success with phase two, reuniting brand ambassador Shraddha Kapoor with legendary actor Shakti Kapoor, marking a historic reunion of the father-daughter duo on screen after a long abse

New Delhi: Scholars Merit has named Sumit Shukla, an experienced leader in India's IT industry, as the new CEO. With over 20 years of expertise, he will drive growth and innovation for the platform. Sumit has excelled in FinTech and EdTech, showcasing exceptional leadership. His diverse experience in product management, business development, and IT strategy aligns well with Scholars Merit’s goal to connect academic learning with practical skills. Sumit has excelled in key roles such as Founder

New Delhi: Tickets for ECL 2024, India's first social influencer-driven T10 cricket league, are now on sale at BookMyShow. The league kicks off on September 13, 2024, at Indira Gandhi Indoor Stadium, New Delhi. ECL Season 1 features 19 matches in 10 days with six franchises and 96 content creators. The full schedule is available. “With BookMyShow as our ticketing partner, we’re ensuring fans have easy and quick access to tickets for this one-of-a-kind cricket league. The ECL is set to redefi

Mumbai: Škoda Auto India's upcoming Kylaq SUV will collaborate with artist Harun Robert, also known as Rob, to design its camouflage. The design will be crafted in an interactive session with Škoda fans. This initiative follows the Kylaq's successful naming campaign, adding another unique element to its launch. Commenting on the association, Mr. Petr Janeba, Brand Director, Škoda Auto Indiasaid, Our all new Kylaq is a car intended to democratise European technology on our roads acrossIndia. I

INDIA: Dyson has revealed Badshah as the ambassador for Dyson OnTrac™ headphones in India. The partnership starts with Dyson's debut of high-fidelity audio-only headphones on September 23, 2024. Starting today, customers can experience Dyson OnTrac™ headphones at select DysonDemo stores before the India launch. Pre-registration for the product is also open on Dyson.in. Ankit Jain, Managing Director, Dyson India said: “Dyson has huge ambitions to disrupt both the audio category and industry

FITPASS, the leading fitness membership marketplace, has announced a major expansion of its leadership and operations teams, aiming to enhance the aggregation and standardization of gyms and fitness centers across India. The company plans to extend its reach to 500 cities by mid-2026, driven by a strategic hiring initiative to bolster its core verticals—network expansion, monetization, sales, and category growth. Avnish Sharma has been appointed Vice President of Network Growth & Monetisation.

D2C Pro, an e-commerce vertical by Team Pumpkin, secures marketplace management mandate for innovative skin care brand Sereko in India. SEREKO focuses on skin health impacted by stress and anxiety, promoting the concept of “Happy Mind, Happy Skin” for holistic wellness standards. Within a few months of handling the mandate, D2C Pro triggered a substantial shift in SEREKO's marketplace performance, resulting in a 41X surge in sales and a 12X rise in product sessions. This collaboration swiftl

India:D2H by Dish TV India Ltd. celebrates Onam with a special film created with LS Digital depicting Onam traditions. Exclusive promotions accompany the film, boosting value and fun for customers, promising a festive experience. D2H and LS Digital collaborate on a film campaign, Onam: A Celebration of Togetherness, seamlessly fusing traditional customs with a modern perspective. The film nostalgically showcases the vibrant Pookalam and Thiruvonam feast, emphasizing the importance of cultural pr

National: SW Network, an advertising agency, chosen by MTR Foods International Business to drive its international social media strategy. The agency's New Delhi headquarters will manage this win from a multi-agency selection process. MTR Foods, known for authentic Indian cuisine, has a global presence with a wide range of packaged products and recipes popular in the USA, Canada, the UK, Germany, Australia, New Zealand, the Middle East, Japan, and Southeast Asia. Their culinary mastery comes from

Bengaluru: iD Fresh Food, a brand for natural products, has launched a new TVC campaign centered on the theme a promise is a promise, showcasing their dedication to serving the freshest idlis and dosas as per the iD promise. The campaign is inspired by iD Fresh's journey of overcoming challenges and keeping promises, showcasing its commitment to delivering fresh, natural products without chemicals or preservatives and maintaining this pledge consistently. Commenting on the new TVC, Rajat Diwaker

In partnership with Google Cloud, WPP's Mindshare, and VML, Britannia Industries introduces Britannia BourbonIT. This innovative platform leverages Generative AI to revolutionize recipe creation and culinary experiences in India, showcasing the potential of advanced AI in enhancing consumer interactions. Britannia BourbonIT showcases technology and creativity merging to elevate consumer engagement through innovative recipe twists using Google Gemini. The platform assures a seamless user interfac

Mumbai: Consumers perceive brands that advertise on OTT/CTV as more premium says a new repoirt from The Trade Desk. When young adults think “premium,“ they turn to the open internet. Consumers are increasingly streaming their favourite content on the open internet. These changing habits have also shifted the way they think about the ads on these channels. It‘s not just more of their time, but more of their attention online. Young adults are actively seeking content on the open internet –

Jogajyoti Pati, who recently left Times Global Broadcasting as Vice President of Revenue (North & East), is poised to join Dailyhunt as Senior Director of Government and New Business. Pati is a veteran media professional with over twenty years of experience in revenue generation and sales leadership at major media companies across India. He spent more than a decade with Times Global Broadcasting, where he was responsible for revenue growth at Times Network. Prior to Times Network, Pati associate

Global omnichannel media agency Assembly has launched its inaugural front office in India, marking a key step in its South Asia expansion strategy. The ahency has over 1,500 professionals working across the globe. Anish Daniel, previously General Manager at Wavemaker India and with over 20 years of experience in digital transformation, will lead the new office. The team will manage domestic operations in India, handle client engagements with Lenovo, Fossil, and Este Lauder, and develop growth st

Mumbai: Ad volumes in Jan-June 2024 on radio increased by 3% compared to Jan-June 2023. Services was the leading sector that solely acquired 31% share of ad volumes in Jan-June 2024. There were 355+ categories present in Jan- June 2024 on radio. LIC of India secured 1st position in the advertisers list of Jan- June 2024 followed by Maruti Suzuki India. LIC Housing Finance was the leading brand on the radio medium followed by Alishan in Jan-June 2024. The TAM AdEx- Half Yearly Advertising Report

New Delhi: As Jammu & Kashmir and Haryana are gearing up for the assembly elections, region’s recently rebranded No.1 news channel News18 Jammu Kashmir Ladakh Himachal Haryana is all set to deliver its most extensive and dynamic elections coverage. News18 JKLHH’s “Riyasat ki Siyasat” programming closely examines Jammu & Kashmir’s political landscape with a lineup of many compelling shows. “Mahaul Kya Hai” captures public sentiment with on-ground interactions, while “Neta Ho Toh A

MUMBAI: According to the 'Indian Gamer Behaviour and Market Insights' report by Niko Partners Indian gamers have started spending more on video games. The key findings of the report are: - Super hardcore gamers (those who play for 30+ hours per week) spend 2.2 times more on video games each month than casual gamers (those who play between 1 and 10 hours weekly) on average. - 77.3% of PC gamers reported spending more on games in Q1 2024 than the previous year — outpacing mobile and console gami

MUMBAI: YesMadam, a home salon service provider did a campaign with Shraddha Kapoor. It saw Delhi coloured with the dialogue Har Expert, Salon Expert Nahi Hota. What started from a viral Delhi Metro argument reached Twitter to become the number one trend and ended up in a rap musician's music studio said the company. Building on the campaign, YesMadam has now launched the second phase, which again features their brand ambassador, Shraddha Kapoor, and actor Shakti Kapoor. They are bringing togeth

WPP announced that it has been ranked among the top 12 Adobe service providers in The Forrester Wave™: Adobe Services, Q3 2024 report. The company achieved the highest scores in Adobe Commerce, Adobe B2B Automation, and Adobe Customer Data Management criteria. The Forrester report praised WPP's dedication to enhancing client value by producing impactful content and customer experiences that provide a solid return on investment. WPP excels in customer data management and B2B marketing automatio

MUMBAI: Britannia 50-50 is inviting snack lovers across the country to participate in its latest initiative, the 'Britannia 50-50 Chief Selector' campaign. This contest lets consumers step into the shoes of a designer. They can create the next biscuit shape. Whether it is zigzags, spirals, or something completely out-of-the-box, this is your moment to shine explains the company. Conceptualised by Schbang, this campaign the company said is a natural extension of Britannia’s long-standing tradit

MUMBAI: FabriCare - High-Performance Fabrics has unveils its latest campaign for Blackout Curtains, featuring Bollywood couple Ranbir Kapoor and Alia Bhatt. This campaign is brought to life under the direction of filmmaker, Karan Johar, under his banner Dharma 2.0 and conceptualised by 82.5 Communications. This campaign highlights FabriCare’s blackout fabrics with the theme “Pitch Dark. Anytime.,” set against the backdrop of everyday life at home. The new campaign focusses on FabriCare's B

MUMBAI: While WeWork India is often seen as a hub for startups and SMBs, known for its coffee, culture, and appeal to young entrepreneurs, the reality it claims is that it is ever so much more. Today, WeWork India says that it has become a cultural epicenter and a preferred workspace for many of India’s large enterprises, businesses, and even Fortune 500 companies. It provides the sort of customisation that it said can cater to teams of any size - a single seat, or two, or ten, a private floor

MUMBAI: Ad volumes in Jan-June 2024 on radio increased by 3% compared to Jan-June 2023. Services was the leading sector that solely acquired 31% share of ad volumes in Jan-June 2024. There were 355+ categories present in Jan- June 2024 on radio. LIC of India secured 1st position in the advertisers list of Jan- June 2024 followed by Maruti Suzuki India. LIC Housing Finance was the leading brand on the radio medium followed by Alishan in Jan-June 2024. The TAM AdEx- Half Yearly Advertising Report

AajTak will host “Panchayat AajTak Jammu & Kashmir” on September 12, 2024, in Srinagar. This event is scheduled prior to the Assembly Elections in Jammu & Kashmir, which will take place after a decade. This election will mark a crucial moment in J&K’s democratic journey. The Panchayat will be a full-day event covering various topics, including political issues and the aspirations of the people of Jammu & Kashmir. The event will bring together prominent speakers from diverse political backg

Vivek Srivastava has joined Viacom18 Media as EVP and Business Head at JioCinema Hindi Entertainment. This is his second stint at the company. He previously worked as Head of Growth & Business Management, Prime Video at Amazon. Announcing the new position on his LinkedIn handle, Vivek shared, “ Exactly 10 years later, I’m thrilled to return to the company that shaped my professional journey. Stepping into the role of EVP and Business Head – Jio Cinema Hindi Entertainment at Viacom18, joini

National: Youneek Pro Science collaborates with social influencers Ali Merchant and Andleeb to represent their product range and core values across digital and offline channels, embodying individuality, diversity, and the use of exotic ingredients worldwide. Ali Merchant and Andleeb will play key roles in promoting Youneek Pro Science's new product line. The range features ingredients like Australian Kakadu Plum and Japanese Camellia Oil, known for their Vitamin C and nourishing properties. This

This Onam, Malayalee’s favorite channel, Asianet, is bringing a rich and diverse lineup of innovative programs for its viewers. Asianet, along with Asianet Plus and Asianet Movies, promises to celebrate Onam in grand style with world premieres of superhit films, star-studded Onam celebrations, telefilms, music concerts, comedy skits, cookery shows, special episodes of Star Singer , and live broadcasts of ISL 2024-25 and the Kerala Vadamvali League. Asianet On September 14th, Utradam Day, at 8

Gurugram : India TV Group, a news broadcasting pioneer, has partnered with Samsung TV Plus India to extend into the growing Connected TV (CTV) sector. Their collaboration brings India TV's exclusive channels to Samsung TV Plus, offering viewers access to news, current affairs, fitness, and entertainment content. This move is a key step in India TV's goal to reach a wider audience through the expanding CTV market. [caption id=attachment_2433300 align=alignleft width=200] Amit Kumar Sinha[/caption

National : CNBC-AWAAZ, in association with RR Kabel, successfully concluded the 14th edition of its prestigious Real Estate Awards, celebrating excellence and innovation within the real estate industry. The Chief Guest of the evening was Piyush Goyal, Union Minister of Commerce & Industry , Government of India. This year's awards garnered an overwhelming response, with over 10,000 nominations from across India, reflecting the diversity and dynamism of the country's real estate sector. Through a

New Delhi: Crackle Technologies secured a $1.7M pre-seed round led by We Founder Circle & AC Ventures to develop AI products for publishers to enhance adtech earnings. Noteworthy investors include founders of Impetus Technologies, Sunicon Ventures, Global DeVC, and Misfits Capital. Founders of publishers like Ludo King also invested, showcasing trust in Crackle's team and products. The funding enables the creation of scalable products to innovate programmatic advertising for publishers and devel

National: Akasa Air has appointed Sejal Haribhakti Mody as its CHRO from September 9, 2024. She will lead human resources strategy as the airline aims to be a top 30 airline globally by the decade's end. Sejal's new role involves leading organizational and functional transformation, enterprise performance, talent management, and leadership development with a focus on enhancing employee experience and culture. With 20+ years of experience in HR, organizational change, and talent strategy across i

Bengaluru: Publicly listed diversified gaming, esports and sports media company Nazara Technologies has announced the acquisition of 15.86% stake in GetStan Technologies Pte. Ltd (“STAN”), a leading esports community platform in India, through the Nazara Technologies’s wholly owned subsidiary Nazara Dubai FZ. Nazara will purchase 15.86% in STAN for ~INR 18.4 Cr (US$2.2 million) in an all-cash secondary transaction. STAN is a key player in the Indian esports and fan engagement space, buildi

Mumba: WARC, the global authority on marketing effectiveness and the Association of National Advertisers (ANA), the US ad industry's trade association, have today released a new white paper: ‘Building belief: What it takes to instill a culture of creative effectiveness’. The study is part of an ongoing series of initiatives from Warc and the ANA to help brands harness the benefits of creativity in advertising. Based on analysis from a global survey of over 300 brand owners worldwide conducte

MUMBAI: The Entertainers Cricket League (ECL), the first-of-its-kind influencer-driven T10 cricket league, is set to be broadcast live on Sony Sports Network. ECL, featuring six franchise teams captained by social media personalities like Abhishek Malhan (Fukra Insaan), Anurag Dwivedi, Elvish Yadav, Harsh Beniwal, Munawar Faruqui, and Sonu Sharma is a convergence of cricket and digital content creators. The league will be broadcast live starting at 5 pm IST on Sony Sports Ten 3 channels, offerin

MUMBAI: Warc, the global authority on marketing effectiveness and the Association of National Advertisers (ANA), the US ad industry's trade association, have today released a new white paper: ‘Building belief: What it takes to instill a culture of creative effectiveness’. The study is part of an ongoing series of initiatives from Warc and the ANA to help brands harness the benefits of creativity in advertising. Based on analysis from a global survey of over 300 brand owners worldwide conduct

IIFA Awards returns to Yas Island from 27-29 September; Shah Rukh Khan, Karan Johar to host awards show MUMBAI: Under the patronage of His Excellency Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance & Coexistence, a celebration of Indian cinema—the International Indian Film Academy (IIFA) Awards—rreturns for a third showcase to Yas Island Abu Dhabi, a leisure and entertainment destination from 27-29 September 2024 at the Etihad Arena. The IIFA Festival is held in partnership with t

MUMBAI: E-commerce budgets look bright this festive season. Planned shopping well in advance dominates. Only a few people will do last minute shopping. Meesho, a true e-commerce marketplace, today released its ‘E-commerce Festive Forecast 2024’. Ahead of the festive season, this forecast will provide a detailed analysis of seller preparedness and insights into how consumers plan to shop during the upcoming festive season. The comprehensive report delves into the evolving preferences of onlin

MUMBAI: The Indian Performing Rights Society (IPRS) hosted an event aimed at elevating emerging Indian musicians on the global stage in association with MusiConnect India. With a legacy spanning over five decades, IPRS has worked to protect and uplift the rights of Indian musicians. Now, with Soundscapes of India: Gateway to the World, they served as a stepping stone for every Indian musician towards a global stage. The event was designed to highlight the growing opportunities for Indian musicia

MUMBAI: In an ode to Škoda’s connection with motorsport and rally pedigree, Škoda Auto India unveiled its new campaign, ‘Live The Thrill’ The aim is to shine a light on the brand’s newly launched, exclusive sporting range. Škoda’s history with the Monte Carlo rally dates back more than a century – this year marking the 112th anniversary since the company's debut at the Rallye Monte Carlo. In a nod to its sporting DNA and a move to enhance value and choice quotient for its customer

MUMBAI: Coach has launched 'Unlock Your Courage' starring new global ambassadors Elle Fanning, Charles Melton, Nazha and Storm Reid, and returning Coach Family members Jayson Tatum, Kōki, and Youngji Lee. The campaign introduces Coach’s Fall 2024 collection in stories about having the courage to choose authentic self-expression over the idea of perfection, and is the newest exploration of 'The Courage to Be Real'. This is Coach’s purpose-grounded platform inspiring people to express the man

India : SBI Life Insurance, one of India’s most trusted life insurers, in partnership with Mirchi, proudly announces the launch of the 14 th edition of SBI Life Spell Bee 2024 — ‘ Bee Spellbound .’As a platform that has shaped and spotlighted India’s brightest young minds over the years, Spell Bee is back this year with an amplified vision and a promise to be more than just a test of spelling prowess. It aims to celebrate learning, creativity, and the spirit of progress by empowering t

New Delhi: DigiStreet Media will propel XONN for BANKIT Services into the digital sphere, targeting those seeking financial solutions using online and offline platforms, expanding XONN’s audience reach. DigiStreet showcases its creativity through the brand name XONN, meaning eXperience on the go, supported by the brand tagline 'Simpler Smarter Xperience.' The website and brand materials offer a sleek, user-friendly experience in line with industry trends, captivating viewers with creative flai

MUMBAI: Ikea India is looking to help people in a sleep deprived county get the best sleep ever with its latest campaign, ‘It’s Time to Sleep Beautifully.’ Featuring two digital films, the campaign emphasises that while blissful sleep might not always make you look your best, it can make one feel truly rejuvenated and more active the next day. Many people believe that a good sleep is just about having the right mattress and pillows but Ikea is encouraging people to up their sleep game with

MUMBAI: Vinod Cookware, a cookware brand, has launched a new television commercial highlighting the SAS (Steel-Aluminium-Steel) metal technology used in their premium range. The campaign is to be aired on general entertainment channels like Star Plus, Colors, Zee TV, and Sony Max. Conceptualized by Network Advertising and produced by 10 Films, the TVC depicts a robbery gone wrong. It highlights the key features and advantages of Vinod Cookware’s premium SAS metal range, which provides consiste

MUMBAI: Navneet Education has concluded its Gyan ke Ganesha campaign in honour of the Ganesh Chaturthi festival, capturing the essence of knowledge, creativity, and community involvement. The campaign, which was conducted across 90 schools in Maharashtra, encouraged students to donate old books, which were then used to create a Ganesha idol. The initiative spanned Ten cities: Pune, Ahmednagar, Nashik, Akola, Nanded, Dhule, Sangli, Solapur, Jalgaon, and Chhatrapati Sambhaji Nagar. Each city saw p

MUMBAI: Motul, a premium synthetic engine oil brand, announced the launch of its latest TV commercial (TVC) campaign. The campaign highlights Motul’s premium car engine oil product portfolio, featuring the newly launched 8000 Perfomax, 8000 SUV, and the legendary 300V, all of which it said are fully synthetic engine oils engineered to deliver performance. The campaign will be rolled out across TV channels and digital platforms. The campaign's creative execution taps into Motul's racing heritag

MUMBAI: Wondrlab, a platform-first martech network, has launched a new campaign for Hettich. The aim is to showcase how the brand's furniture fittings solutions and built in appliances can bring a touch of magic into everyday homes. The objective of the campaign is to shift both industry and brand perceptions from purely functional considerations to creating an emotional connection that resonates deeply with consumers' love for their homes and dcor. Embracing Hettich's global positioning of 'Mag

New Delhi: IOS Sports & Entertainment announced on Wednesday the addition of Indian Paralympic Gold medalists Sumit Antil (Para-Javelin) and Nitesh Kumar (Para-Badminton) to their athlete roster, alongside para-high jumper Nishad Kumar. This move underscores IOS Sports' dedication to empowering para-athletes in India. Sumit Antil, the second Indian athlete to defend his F64 Javelin Throw gold at the Paris Paralympics, set a 70.59m record. The 26-year-old from Sonipat, Haryana, with a world recor

MUMBAI: For the first time, tennis legend Roger Federer has teamed up with Switzerland Tourism (ST) to promote the Swiss autumn season. In a video shot outdoors amid the Swiss mountains, Federer stars alongside Danish actor Mads Mikkelsen. Inspired by Mikkelsen and the autumn landscapes, Federer showcases a playful side of himself. The teaming up of Federer and Mikkelsen is part of the largest autumn campaign in the history of ST. Mikkelsen played a variety of roles in Danish productions before

Mumbai: The Indian Society of Advertisers (ISA) has unveiled the ISA Media Charter, a new initiative designed to improve transparency, security, and collaboration in India's rapidly expanding digital advertising sector. The launch event featured the introduction of four critical playbooks focused on Brand Safety, Viewability, Ad Fraud, and First-Party Data. The event, attended by key stakeholders including advertisers, agency partners, and publishers, underscored the commitment to addressing pre

MUMBAI: Uber, a ridesharing app today announced the launch of its upscale Uber Black category. This new addition is a step towards addressing the growing preference of Indian customers towards premium offerings. Uber Black offers cushioned features designed to elevate the ride New, higher end cars to ensure consistent vehicle quality Top rated drivers, trained by fleet partners An in-app experience while booking the ride to keep passenger comfort front and centre On-demand mobility for those who

Mumbai: Collective Artists Network has signed a strategic collaboration deal with U.S.-based content company Travelin Bone Entertainment ( TBE )- founded by Steve Garrow, Naresh Malik and Marc Sternberg. The co-development partnership between TBE and Collective Artists Network will enable diverse ideas and cross-border collaborations to come together to showcase a selection of diverse Indian talent, from the roster of Collective Artists Network. This collaboration offers an opportunity to tap in

In today's hyper-connected world, consumers are inundated with countless messages across various channels. Therefore, creating a seamless brand experience has become more crucial than ever. Marketing Communication (MARCOM) strategies play a pivotal role in ensuring that brands convey a consistent and compelling message to their target audience. Understanding MARCOM: The Foundation of a Cohesive Brand MARCOM, or Marketing Communications, encompasses all the messages and media a brand deploys to c

MUMBAI: Prime Video launches the latest season of The Rings of Power with innovations and digital integrations by PivotRoots- a Havas Company. The digital agency, which is part of the Havas Media Network India, partnered MakeMyTrip and Truecaller and invited audiences to experience the magic of Middle-Earth by integrating real world and digital spaces through innovations and media integrations. Jinit Shah, AVP - media and partnerships, PivotRoots-a Havas Company, said, “Our collaboration with

MUMBAI: Lauritz Knudsen Electrical and Automation, formerly known as L&T Switchgear, has partnered with L&K Saatchi & Saatchi, a part of Publicis Groupe India, as its new ad agency. It has unveiled a campaign to enhance brand resonance and align with the new identity following its acquisition by Schneider Electric in 2020. The campaign seeks to strengthen the trust and heritage associated with the L&T Electrical & Automation brand under its new name – Lauritz Knudsen. Directed by filmmaker Ash

Mumbai: Mankind ’s pain relief brand Nimulid Strong has roped in Story Digital as its new digital and creative agency. With their flair for innovative digital campaigns and fresh brand solutions, Story Digital is all set to make Nimulid Strong the talk of the town with their dynamic and witty content. Pratiek Sawhney , Co-Founder of Story Digital, couldn’t be more pumped: “Pain has become way too serious in India—it’s almost like a daily ritual that sneaks up on you anytime, anywhere.

Enrission India, in partnership with ENRISSION INDIA CAPITAL Inc., has appointed Blue Buzz as its PR agency in India to enhance communication and brand presence in the startup ecosystem. Harsh Deodhar, Principal at Enrission India, e xpressed his enthusiasm for this partnership, stating, Blue Buzz comes with a nuanced marketing approach specifically tailored for startups. Their bespoke strategies are designed to address real-time brand needs, while also helping to build a strong foundation for t

Nilesh Zaveri has joined Waner Bros. Discovery as Senior Vice President, CFO, and COO, APAC. He previously worked for VICE Media as Managing Director, APAC. Revealing the new role on his LinkedIn handle, Nilesh shared, “Excited to share that I’m starting a new position as Senior Vice President, CFO and COO, APAC at Warner Bros. Discovery!” Prior to VICE Media, Nilesh was with Discovery Inc. as SVP, CFO, and Corporate Operations, Asia Pacific between 2014 and 2017. Before this, he worked fo