New Delhi: Art-e Mediatech, a creative, media and MarTech agency, has released an AI-led festive mashup video that brings together Christmas campaign films created for multiple leading brands, highlighting how Artificial Intelligence is becoming an integral part of everyday brand storytelling.The mashup features festive campaign work developed by Art-e Mediatech for brands including IndiaMART, TCL, Firefox, Sharp, Dylect and others. Each campaign film was originally conceptualised and produced i

Mumbai: FTA Global, a new-age marketing company, today released its industry report, “B2B Indian Tech Industry: Search & Demand Trends 2025”, providing an in-depth analysis of the search shifts and demand patterns shaping India’s B2B technology landscape.The report highlights how Indian enterprises increasingly discover technology solutions through search-led discovery, covering categories such as AI, SaaS, cloud, FinTech, cybersecurity, and Industry 4.0. Insights are drawn from search and

Chennai: The Madras High Court has urged the Union of India to examine the feasibility of introducing legislation that restricts children below the age of 16 from accessing social media platforms, drawing reference from Australia’s recently enacted regulatory framework.The observation came from a division bench comprising Justices G. Jayachandran and K. K. Ramakrishnan on December 23, while disposing of a long-pending public interest litigation (PIL) that raised concerns over the unchecked ava

Mumbai: Nutrica, the lifestyle and wellness brand under BN Agritech Limited, has unveiled an AI-generated digital campaign for Nutrica Pro Fitness Peanut Butter, highlighting technology-driven storytelling to showcase how children perceive food and how parents make nutrition decisions.The campaign focuses on everyday, relatable moments where preferences and awareness coexist. The video emphasizes that small choices during school years can shape long-term eating habits. Nutrica Pro Fitness Peanut

Mumbai: Swiss Beauty, a beauty brand, has unveiled a vibrant new film as part of its popular “We Got You, Girl!” campaign. Featuring brand ambassador Taapsee Pannu, the film reinforces the campaign’s core philosophy: supporting every woman in her daily life, celebrating authenticity, individuality, and confidence.Rooted in the realities of today’s young women, the film showcases the multiple roles and moods they navigate—from ambition to playfulness and confidence to spontaneity. Swiss

Delhi: Croma, an omni-channel electronics retailer from the Tata Group, has released its Year-End Consumer Trends 2025, highlighting a decisive shift in Indian consumption patterns towards premium features, smart convenience and health-focused appliances across its nationwide offline and online network.According to the report, smartphones continued to dominate upgrade cycles, with overall sales registering strong year-on-year growth. Notably, one in three phones sold fell in the ₹20,000–30,0

Mumbai: GRM Group’s 10x Classic Atta has unveiled its latest brand thought, ‘Roti Gol Nahi, Soft Honi Chahiye’, leveraging a familiar kitchen truth to highlight a deeper societal insight — the tendency to value appearance over real substance.Rooted in everyday Indian households, the campaign draws a parallel between judging rotis by their roundness instead of their softness and nourishment, and how women are often assessed by looks or domestic expectations rather than their education, am

Mumbai: Bisk Farm, a biscuit brand, has marked 25 years of its legacy by onboarding Bollywood superstar Shraddha Kapoor as the brand ambassador. The association signals a key milestone for the brand, bringing together values of trust, warmth and contemporary appeal that resonate strongly with both Bisk Farm and the actor.Known for her charm, versatility and strong connect across age groups, Shraddha Kapoor embodies a blend of tradition and modernity that aligns seamlessly with Bisk Farm’s etho

Bangalore: As the countdown to New Year’s Eve begins, Swiggy Scenes has unveiled an immersive on-ground activation titled “Un-Coop Yourself”, encouraging people to step out of their homes and experience year-end celebrations beyond their living rooms.The activation features a striking life-sized wooden “coop” installed in a public space, recreating a familiar at-home New Year’s Eve scene. Complete with a couch, television, lamp and a lone individual sitting idly, the installation sym

Mumbai: Ultra Media & Entertainment Group has released The Ultra Media OTT Insights Report 2025, offering a detailed, data-driven snapshot of how Indian audiences consumed digital content over the year. Based entirely on proprietary first-party viewership data from Ultra Play, the report analyses evolving audience behaviour across eras, genres, geographies and demographics, underscoring how legacy cinema continues to drive strong engagement alongside modern hits.The findings reveal that post-200

Mumbai: AWL Agri Business Ltd. (formerly Adani Wilmar Limited), under its premium Kohinoor Basmati Rice portfolio, has announced the launch of a new brand song in collaboration with celebrated Gujarati folk singer Aditya Gadhvi. As part of the association, Aditya Gadhvi has been onboarded as the brand ambassador for Kohinoor Basmati Rice, further deepening the brand’s cultural connect with consumers in Gujarat and other key western markets.The newly launched song reflects the warmth, togethern

Mumbai: The Hon’ble Chief Minister of Nagaland, Dr. Neiphiu Rio, along with Oscar and Grammy Award–winning composer Dr. A. R. Rahman, has announced the establishment of the Naga International Studio by A. R. Rahman, a world-class music production and creative facility to be set up in Kohima.Conceptualised by Dr. A. R. Rahman, the Naga International Studio will feature state-of-the-art recording facilities, a performance auditorium, and supporting creative infrastructure, aimed at nurturing t

Mumbai: Zee News has climbed to the No. 2 position in the BARC ratings for Week 50’25, marking its strongest performance in nearly six years and reaffirming its growing connect with audiences across India.As per BARC India data (HSM | All 15+ | 06:00–24:00 hrs), Zee News emerged as the second most-watched Hindi news channel, delivering robust viewership, strong reach of 50.8 million viewers, and healthy engagement metrics. The performance underscores a decisive comeback driven by consistency

New Delhi: Pulse Candy, a flagship brand from the Dharampal Satyapal Group (DS Group), has launched a high-decibel digital campaign featuring global K-Pop icon Aoora (Park Min-jun), marking a new milestone in the brand’s digital-first marketing journey. The festive campaign blends the worldwide appeal of K-Pop with Pulse Candy’s signature Indian tanginess to strengthen its connect with Gen Z consumers.Live from December 24, 2025 to January 3, 2026, the campaign aims to cut through festive cl

Mumbai: NDTV has named Akhil Gupta as its new Chief Financial Officer (CFO). Gupta announced his new role through a post on LinkedIn, marking a significant leadership addition to the Adani Group-owned media network.Announcing the development on his LinkedIn handle, Akhil shared, “I am happy to share that I am starting a new position as Chief Financial Officer at NDTV! Dreams do not just inspire they demand action. Today, I am honoured to share that I have been appointed Chief Financial Officer

Mumbai: Limelight Lab Grown Diamonds, India’s no.1 lab-grown diamond jewellery brand, has announced a major expansion into in-house diamond growing and manufacturing capabilities, alongside a INR 250 crore fundraise to accelerate its next phase of growth. The move establishes Limelight as India’s first fully integrated lab-grown diamond (LGD) brand and reinforces its leadership in responsible luxury, with a target of 200 stores by 2027.The vertical integration marks a significant milestone i

Mumbai: Capri Sports-owned UP Warriorz has announced L’Oral Professionnel as its Title Sponsor for the upcoming Women’s Premier League (WPL) Season 4, marking a strategic partnership rooted in confidence, expertise and women-first excellence.The association brings together UP Warriorz’s strong focus on empowering women in sport with L’Oral Professionnel’s legacy of professional beauty, innovation and performance. More than a logo-led sponsorship, the partnership will unfold through cur

Mumbai: HistoryTV18 is back with a brand-new season of its popular digital-first food and travel series, #RoadTrippinWithRocky, as celebrity chef Rocky Singh hits the roads of the National Capital Region (NCR). Airing across HistoryTV18’s and Rocky’s social media platforms from December 27 to December 30, the new season captures Rocky’s winter road trip through Noida, Faridabad, Gurugram and Delhi, uncovering iconic eateries and local favourites along the way.The journey begins in Noida wi

Mumbai: Khimji Jewellers has appointed Rajat Verma as its new Chief Marketing Officer (CMO), strengthening the brand’s leadership team as it accelerates growth and retail expansion across India. In his new role, Verma will lead the company’s marketing function, overseeing brand strategy, marketing execution, and consumer-focused initiatives across Khimji Jewellers’ portfolio.As part of the senior leadership team, Verma will play a key role in aligning marketing efforts with overall busines

Mumbai: Leo Burnett India has elevated Abhimanyu Khedkar as Managing Director & Head of Office – Mumbai. He was previously serving as Managing Partner at the agency and has been associated with Leo Burnett since 2016.Announcing his new role on LinkedIn, Abhimanyu shared, “I’m happy to share that I’m starting a new position as Managing Director & Head of Office, Mumbai at Leo Burnett!” In his expanded leadership role, Abhimanyu will be responsible for driving the agency’s growth agend

New Delhi: Beatit Entertainment, a sports and event management company, has announced two significant mandates that further strengthen its presence in India’s cricket and live entertainment ecosystem. The company has been appointed by the Board of Control for Cricket in India (BCCI) to manage match entertainment for the Women’s Premier League (WPL) 2025 and the IPL Playoff match in New Chandigarh, while also being named the venue operations and entertainment management partner for the Himach

Bengaluru: Bengaluru-based D2C nutrition brand Supply6 has onboarded actor and entrepreneur Kriti Sanon as its brand ambassador and investor, marking a strategic partnership rooted in authenticity and shared belief rather than a conventional celebrity endorsement.The association reflects Supply6’s consumer-first approach to nutrition, which prioritises consistency, practicality and everyday habits over extreme fitness or fad-driven narratives. Kriti’s relationship with the brand began organi

Mumbai: Add Media Buzz, an integrated digital and creative agency, has secured the digital media mandate for Turno EV, a key player in India’s electric three-wheeler financing and adoption ecosystem.The win comes at a significant milestone for Add Media Buzz, which recently completed six years in the industry and has entered its seventh year with a strengthened portfolio, expanded service offerings, and multiple high-impact client wins across digital strategy, content, and creative solutions.U

New Delhi: The Federation of Indian Chambers of Commerce and Industry (FICCI) has announced the continuation of PKSV Sagar, President, GMR Sports, as Chairperson of its Sports Committee for another term. Sanjay Adesara, Chief Business Officer, Adani Sportsline, will continue as Co-Chairperson, while Neha Mathur Rastogi, Founder, WordsWork Communications, will remain Secretary of the committee and Convenor of TURF, FICCI’s flagship annual sports conclave.The reappointment of PKSV Sagar reflects

Mumbai: Sony SAB, a Hindi general entertainment channels, is set to bring the globally celebrated Italian medical drama DOC – Nelle Tue Mani to Indian television with its official adaptation titled Hui Gumm Yaadein - Ek Doctor, Do Zindagiyaan. Widely praised for its emotionally rich storytelling centred on compassion, resilience and the human spirit, DOC has been adapted in more than five countries and has earned international acclaim.Staying true to the emotional core of the original, Hui Gum

Mumbai: Hindustan National Glass & Industries Limited (HNGIL), India’s largest container glass manufacturer, has announced the appointment of Rakesh Mehta as Chief Operating Officer (COO) – North, effective immediately. The appointment comes in the wake of HNGIL’s acquisition by Independent Sugar Corporation Limited (INSCO), part of the Uganda-based Madhvani Group, completed in September 2025.The leadership move aligns with HNGIL’s post-acquisition strategy to strengthen operational exce

Mumbai: As Anaconda gears up for its theatrical release this Christmas, Sony Pictures Entertainment India has rolled out a nationwide immersive marketing campaign that brings the film’s untamed energy beyond the screen and into urban India. Starring Paul Rudd and Jack Black and directed by Tom Gormican, the creature-comedy thriller reimagines the cult classic with a bold, high-energy treatment, blending thrills with sharp humour for a new generation of audiences.Designed to spark curiosity and

Mumbai: Feeding India, a not-for-profit organisation, has launched a moving new film celebrating the power of a fulfilling meal and the collective impact of everyday generosity. The campaign highlights how the Zomato and Blinkit user community has enabled nutritious meals for over 140,000 underprivileged children across India every single day, turning micro-donations into meaningful, large-scale change.Anchored by a heartwarming, multi-lingual film, the campaign brings to life the simple joy of

Abu Dhabi: Madison Turnt, the experiential marketing arm of Madison World, successfully delivered the end-to-end execution of the IPL Auction 2026 at the iconic Etihad Arena in Abu Dhabi, further strengthening its credentials in sports-led experiential marketing.From creative design and venue transformation to on-ground execution and technical management, Madison Turnt managed every aspect of the high-profile event. Operating in one of the most critical moments in global sport, the team ensured