Chennai: Two-time Indian Super League champions Chennaiyin FC have signed the Indian Super Gaming League (ISGL), India’s first franchise-based esports league, as their Principal Sponsor for the ISL 2026 season.As part of the agreement, ISGL will feature as the front-of-shirt partner for Chennaiyin FC throughout the 2026 campaign, with its logo prominently displayed on matchday jerseys and training wear. The collaboration also includes strong digital and on-ground visibility, with branding acro

Mumbai: Gourmet Popcornica, a producer of popcorn maize and a fully integrated agri-to-consumer popcorn company, has appointed 3M Media Works as its strategic communications partner to strengthen brand visibility and leadership positioning across key stakeholder groups.Founded in 2014 and headquartered in Chennai, Gourmet Popcornica has built a comprehensive popcorn value chain spanning hybrid seed development, farmer partnerships, kernel processing, storage and supply. With operations across ni

Chennai: Sustainability and infrastructure-led development emerged as the two central pillars for Chennai’s next phase of growth at the inaugural Super Chennai Conclave 2026, where policymakers, industry leaders and civic stakeholders convened to chart a citizen-driven roadmap for the city’s transformation.Positioned as a collaborative platform, the conclave focused on translating the Super Chennai Manifesto from ideas into actionable outcomes. The event underscored Chennai’s ambition to e

Mumbai: Addressing global leaders at the AI Impact Summit in New Delhi, Sundar Pichai, CEO of Google and Alphabet Inc., outlined an ambitious vision for artificial intelligence, describing it as “the biggest platform shift of our lifetimes” and a catalyst for inclusive growth and scientific breakthroughs.In his keynote, Pichai reflected on India’s rapid transformation, recalling his student days traveling on the Coromandel Express from Chennai to IIT Kharagpur, passing through Visakhapatna

India: LTM, a Larsen & Toubro Group company and business creativity partner to global enterprises, has announced a five-year strategic collaboration with the Indian Institute of Creative Technologies (IICT) to strengthen industry-aligned skilling and workforce readiness in creative technologies.The partnership will leverage LTM’s BlueVerse CraftStudio capabilities to enhance training across advertising, films, immersive media and digital storytelling. As creative industries increasingly conver

Mumbai: Škoda Auto Volkswagen India Private Limited (SAVWIPL) has announced the appointment of Nitin Selot as its new Executive Director – Finance, IT and Legal Affairs, effective 19 February 2026. As the Chief Financial Officer of SAVWIPL, Selot will be responsible for the financial steering of the Group in India.In his new role, Selot will lead the financial strategy and IT transformation of the Group, joining at a critical phase as SAVWIPL continues to redefine processes and strengthen the

Mumbai: ZEE5 has announced the launch of its next Tamil original series, Thadayam (Clue), a gripping crime thriller inspired by true events that unfolded along the Tamil Nadu and Andhra Pradesh border in 1999. The series will begin streaming from 27th February.Written and directed by Navinkumar Palanivel, the show marks the web series debut of acclaimed actor-director Samuthirakani, who plays SI Adhiyaman, alongside Sshivada as Inspector Lakshmi.Set against a rural backdrop, the series revolves

Mumbai: NeoNiche is celebrating 15 years of operations, marking its evolution from a focused experiential marketing firm into a multi-vertical, integrated marketing partner with a growing domestic and international footprint.Founded in 2011 by Prateek N. Kumar, Founder & CEO, along with Valay Lakdawala and Ashish Sedani (Co-Founders & Directors), the agency was built on the belief that experiences have the power to influence perception, build communities and drive business momentum. Over the pas

Mumbai: JioHotstar and OpenAI have announced a landmark partnership to introduce a ChatGPT-powered voice and text interface into India’s largest streaming platform, redefining how audiences discover and engage with content.Using OpenAI APIs, the new conversational layer enables users to explore JioHotstar’s vast library through natural language interactions in multiple Indian languages. The feature is designed to address the long-standing “what to watch” dilemma by introducing Multilingu

Mumbai: Celebrating the thrill and spectacle of the ongoing T20 World Cup, News18.com has brought back one of India's most cherished classroom pastimes - Book Cricket - reimagined for the digital age.At a time when cricket fever grips fans across the globe, News18 taps into collective nostalgia by transforming the iconic school-time game into an interactive digital experience. Once played with textbooks and notebooks during recess of off-periods, Book Cricket now lives on smartphones - offering

Mumbai: JioStar, the official digital and broadcast partner of the Women's Premier League, announced that the 2026 season set multiple new benchmarks in reach and engagement, emerging as the most-viewed edition since the league’s inception.As Royal Challengers Bengaluru lifted the TATA WPL trophy for the second time on February 5, the 2026 season recorded a 17% growth in digital reach over the 2025 edition, while overall digital consumption surged 69%. Across all screens, viewers consumed a re

Mumbai: Reema H Kundnani has joined Reliance Industries as Chief Marketing Officer – Jio World Centre, following a professional hiatus. She previously served as Executive Vice President – Head of Marketing and Key Account Management at Brookefield Properties.In her new role, Kundnani will lead the marketing strategy and brand development for Jio World Centre, one of India’s largest integrated lifestyle and business destinations.Announcing the new position on her LinkedIn handle, Reema shar

Somewhere in Hanoi, branding simmers in broth. In the hiss of hot oil, the rhythm of street vendors, and families sitting shoulder to shoulder at dusk.What I witnessed in Vietnam was not tourism branding. It was an identity discipline.And it raised a deeper question:What happens when nations think like brands,and brands begin thinking like nations? Brands Beyond Marketing: The Emotional Core At Seagull, when we begin the Wings for Profit brand strategy process, we begin with one question: What i

Mumbai: Medulla Communications, a specialist healthcare advertising agency focused on consumer healthcare and pharmaceutical communications, has appointed Anindya Banerjee as Executive Creative Director. He will partner Amrish Chandan to lead the agency’s creative mandate and support its next phase of growth.Banerjee brings extensive leadership experience across agencies including Publicis, FCB, Ogilvy and Contract Advertising. His work has earned recognition at leading international award pla

Mumbai: Himika Ganguly has joined BDO India as Director – Marketing & Communications. She moves from Network18 Media & Investments Limited, where she served as Marketing Lead since 2022.Announcing the development on her LinkedIn handle, Himika shared, I’m happy to share that I’m starting a new position as Director - Marketing & Communications at BDO India! In her new role, she is expected to lead BDO India’s integrated marketing and communications strategy, focusing on brand positioning,

Mumbai: Vithoba, a trusted name in herbal oral care, has unveiled its latest brand campaign featuring actor Shruti Haasan. Conceptualised and created by Boing Brandvertising, the campaign reflects a refreshed and contemporary articulation of the brand’s natural credentials and growing cultural relevance.The new film places Shruti Haasan’s individuality, confidence and expressive personality at the forefront, aligning with Vithoba’s positioning as a modern yet rooted oral care brand powered

Milan: LePub has announced the appointment of Sven Huberts as Global President, marking a significant step in the agency’s next phase of international expansion and operating model evolution.Following five years of rapid growth, LePub is accelerating its global ambitions with Huberts’ appointment. Founded in Amsterdam in 2020, the creative network now operates 10 hubs across nine markets, including recent expansions into London, New York and Bogot. Huberts will focus on scaling LePub’s con

Mumbai: Tata Group, Tata Consultancy Services (BSE: 532540, NSE: TCS), and OpenAI have announced a multi-dimensional strategic partnership aimed at accelerating AI-led innovation across enterprise, consumer and social sectors in India and worldwide.The collaboration spans AI enablement within Tata Group companies, joint global go-to-market initiatives, the development of industry-specific AI solutions, creation of AI infrastructure in India, and large-scale social impact initiatives. Enterprise

New Delhi: Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on the development and production of animated television shows and feature films based on Mukta Arts’ iconic intellectual property portfolio.The partnership marks a strategic step in Mukta Arts’ expansion into the animation space. In 2025, the company launched SGM Animation Studio as its dedicated Animation and Games division, focused on developing, producing and co-producing an

EBG Group, an Indian conglomerate with diversified interests spanning Mobility, Health, Realty, Lifestyle, Food, Services, Technology, and Education, recently announced the onboarding of Indian actor Mrunal Thakur as Brand Ambassador for its project, Carlton Wellness. The association marks a key milestone in EBG Group’s vision to build India’s most credible, regulated, and premium wellness-hospitality ecosystem.Effective from FY 2025–26, the partnership will see Mrunal Thakur headline Carl

Mumbai: Havas Life has appointed Joo Camacho as Chief Creative Officer, India & Middle East, strengthening its leadership bench across two of the world’s fastest-growing healthcare markets.Camacho will be based in Mumbai, overseeing creative across India and the Middle East. He will report to Eric Weisberg, Global Chief Creative Officer, Havas Health, and Dorelle Kulkarni, Managing Director, Havas Life Mumbai.With more than two decades of experience in global healthcare communications, Camacho

Mumbai: Crompton Greaves Consumer Electricals Ltd. has unveiled a new integrated lighting campaign titled ‘Every Space Bright & Right with Crompton Lights’, aimed at encouraging consumers to move beyond brightness as the sole criteria for lighting decisions and instead adopt purpose-driven illumination tailored to different areas of the home.The campaign addresses a key consumer insight — that modern homes serve multiple functions, from workspaces and entertainment zones to areas of relaxa

Mumbai: In a high-energy crossover between sport and cinema, Indian cricket icon Shikhar Dhawan has teamed up with Bollywood veteran Anil Kapoor for a special promotional campaign for the upcoming film Subedaar, set to release worldwide on Prime Video on March 5.The collaboration comes as India advances to the Super 8 stage of the ICC Men's T20 World Cup, leveraging the heightened national fervour around cricket to build buzz for the film’s launch.Fondly known as ‘Mr. ICC’ for his standout

Mumbai: In a high-energy crossover between sport and cinema, Indian cricket icon Shikhar Dhawan has teamed up with Bollywood veteran Anil Kapoor for a special promotional campaign for the upcoming film Subedaar, set to release worldwide on Prime Video on March 5.The collaboration comes as India advances to the Super 8 stage of the ICC Men's T20 World Cup, leveraging the heightened national fervour around cricket to build buzz for the film’s launch.Fondly known as ‘Mr. ICC’ for his standout

Chennai: Cholamandalam MS General Insurance Company Limited (Chola MS), a joint venture between the Murugappa Group and Mitsui Sumitomo Insurance Company Limited, has launched a first-of-its-kind health insurance film series aimed at highlighting how health concerns evolve across life stages—and how insurance solutions must evolve alongside them.The campaign brings to life Chola MS’s wide bouquet of health insurance offerings, positioning them as flexible and customer-centric solutions tailo

Bengaluru: Zee Kannada continues to strengthen its weekend programming slate with the World Television Premiere of 45, set to air on 22 February at 4:30 PM. Known for its mix of compelling fiction, reality shows and blockbuster premieres, the channel is adding another high-profile title to its entertainment line-up.45 is a fantasy action drama that blends philosophy with high-octane sequences and emotional storytelling. The film marks the directorial debut of acclaimed music composer Arjun Janya

Mumbai: SportVot has secured exclusive live streaming rights for the 72nd National Senior Men’s Kabaddi Championship 2026, marking a significant step in expanding digital access to grassroots and domestic Indian sports.The tournament, organised by the Gujarat State Kabaddi Association and Vadodara Kabaddi Association under the aegis of the Amateur Kabaddi Federation of India (AKFI), will be held from 24 to 27 February 2026 at the Indoor Sports Complex in Vadodara.For the first time, the Nation

Mumbai: Zee Entertainment Enterprises Ltd. (‘Z’) has significantly expanded its syndication vertical, strengthening its ability to unlock incremental value from its extensive content library across digital platforms and international markets.As part of the expansion, the Company has secured a Multi-Channel Network (MCN) licence and onboarded over 350 channels into its syndication ecosystem. The move enables ‘Z’ to manage, distribute and monetise content at scale across leading digital pl

Mumbai: Glucovita, the glucose brand from Wipro Consumer Care & Lighting, has announced the launch of India’s first glucose-based lollipop, priced at ₹5. Positioned as a quick energy booster for children, the Glucovita Lollipop is fortified with Glucose and Vitamin C and is marketed as a “Power Bank of Energy” for active kids managing school, sports, outdoor play and everyday activities.The company said the new format aims to combine taste and functionality, offering a convenient energy

New Delhi: Ujjwal Chaurasia, popularly known as Techno Gamerz and managed by influencer marketing agency OpraahFX, has crossed the landmark milestone of 50 million subscribers, becoming Asia’s biggest gamer. The achievement marks a significant moment in his digital journey and reflects the rising global influence of Indian gaming creators.From borrowing phones to play games as a child to building one of Asia’s largest gaming communities, Ujjwal’s growth story highlights years of consistenc

Mumbai: Invideo, an AI-powered video creation platform, has announced the acquisition of GoBo Labs, the award-winning Indian AI creative studio founded by Hridaye Ashish Nagpal, Vishal Balsara, and Nishant Tahilramani.The company clarified that the acquisition is not an expansion into agency or production services but a strategic move to build the next generation of Invideo’s creator platform by integrating insights from filmmakers who have pioneered AI-first storytelling workflows. Pioneering

Mumbai: India’s advertising market has entered a structurally new phase, with Digital firmly overtaking Traditional media as the dominant force, according to the Madison Advertising Report 2026. The report estimates that under an expanded ADEX definition—now incorporating Quick Commerce (Q-Comm) and MSME Digital spends—India’s ad market reached ₹1,55,105 crore in 2025, growing 12% over 2024. On this expanded base, Digital already commands 60% share (₹93,156 crore), versus 40% for Tra

New Delhi: Times Prime has announced a strategic partnership with Crunchyroll, the global destination for anime, to strengthen its entertainment portfolio and cater to the growing demand for Japanese animation among Indian audiences.Under the collaboration, Crunchyroll joins Times Prime’s curated membership ecosystem, offering subscribers access to a premium anime streaming experience. Times Prime members opting for an annual Crunchyroll subscription will receive an exclusive two-month free tr

Mumbai: Netflix is on track to secure nearly 10% of global connected TV (CTV) ad spend by 2027, marking a significant shift in its revenue mix as the streaming giant accelerates its ad-funded strategy, according to a new Platform Insights report by WARC Media.While subscription fees remain the dominant revenue source, advertising is emerging as a major growth engine. Ad revenue surpassed $1.5bn in 2025, accounting for 3.3% of total revenue, and is projected to double to $3bn in 2026 and rise to

Mumbai: WPP Media TYNY 2026: India Ad Market to Grow 9.7% as AI, Commerce and Content Ecosystems Reshape IndustryIndia’s advertising industry is set to expand 9.7% in 2026 to ₹2,01,891 crore, adding ₹17,844 crore over 2025, according to WPP Media’s latest This Year Next Year (TYNY) forecast. Digital will account for 68.1% of total ad revenue, while commerce-led advertising is projected to be the fastest-growing segment at 24.2%.Beyond topline growth, the TYNY 2026 report and forecast tog

Mumbai: Cars24 has unveiled a new brand campaign announcing two industry-first assurances for used-car buyers — a Lifetime Warranty and a 30-Day Return Policy — reinforcing its shift from symbolic trust-building to policy-backed accountability.Conceptualised by Talented and directed by Shivang Monga in collaboration with First December Films, the campaign marks the first creative partnership between Cars24 and the agency. The films position tangible product guarantees at the core of the narr

Mumbai: LenDenClub, India’s leading peer-to-peer (P2P) lending platform and part of Vartis Platforms, has unveiled its latest brand campaign titled ‘Bring Swag to Your Portfolio’. The four-part digital film series blends humour with financial awareness, highlighting how disciplined lending and regular earnings can bring stability—and swagger—to everyday investing.At the centre of the campaign is Swag, portrayed by actor and television personality Suchit Vikram Singh. Styled as a Britis

Mumbai: The Bharat Army, a travelling cricket supporters’ group, has been featured in Prime Video’s promotional track, “The Lalla Anthem – A Warning From Subedaar”, released during the ongoing ICC Men’s T20 World Cup as Team India enter the Super 8 stage of the tournament.The anthem showcases Bharat Army members performing coordinated chants, drum beats and fan support sequences alongside actors Anil Kapoor and Radhikka Madan, former India cricketer Harbhajan Singh, and sports presen

Bengaluru: Seekho has launched its first national brand campaign, “Seekho, Aage Badho,” marking a significant milestone in its journey to become a widely recognised edutainment brand. The campaign is being led by media agency 3XM India and is strategically anchored around the ongoing T20 cricket season.Designed to build mass awareness and strengthen brand recall, the campaign is being amplified through high-impact placements across general entertainment channels (GECs), leading news channels

Hyderabad: Parle Agro, a beverage company, has launched Smoodh Kesar Badam, the newest addition to its flagship dairy beverage brand Smoodh. The introduction strengthens the brand’s flavoured milk portfolio by bringing the classic Indian Kesar Badam flavour to consumers seeking a rich and indulgent dairy experience.A flavour combination widely loved across India, Kesar Badam is associated with familiarity and richness. Smoodh Kesar Badam blends the goodness of almonds with the warmth of saffro

Mumbai: Times Now Navbharat, Times Network’s leading Hindi news channel, hosted leadership conclave ‘Viksit Bharat – Samriddh Uttar Pradesh’ in Lucknow, today. The conclave celebrated Uttar Pradesh’s accelerated growth and its pivotal role in India’s long-term development roadmap.The conclave featured focused thematic sessions led by senior ministers of the Uttar Pradesh government, including Shri Brajesh Pathak, Deputy Chief Minister, Uttar Pradesh, Shri Swatantra Dev Singh, Jal Sha

Mumbai: Hashtag Orange, the Gurugram-headquartered integrated marketing agency, has promoted Gaurang Menon to Managing Partner & Creative Head – West. In his expanded mandate, Menon will continue to lead the agency’s Mumbai operations, with a sharper focus on growth, expansion and creative effectiveness.Menon rejoined Hashtag Orange in 2024 as Regional & Creative Head – Mumbai, having earlier served as Creative Chief until 2022. Since his return, he has rebuilt and scaled the Mumbai office

Mumbai: VETO, a family-first CTV OTT platform, has unveiled a creator-led cricket content strategy around the upcoming T20 World Cup, as it sharpens its positioning as a trusted large-screen destination for families.The platform has partnered with prominent cricket voices including Aakash Chopra, Ravichandran Ashwin, S. Badrinath, and senior cricket journalist Samip Rajguru to deliver expert-driven, multi-format cricket programming.VETO’s T20 World Cup coverage will feature match previews, pos

General Trade has built some of the strongest FMCG businesses in India. In my experience working closely with sales and finance teams, I have seen how deeply this engine has shaped growth across categories. For years, the formula was clear: expand distribution, add feet on street, increase coverage, and push deeper into the market. That model delivered scale for years and shaped the FMCG landscape as we know it today.But the environment around that engine has changed.Margins are tighter. Categor

New York: As the final submission deadline for the ADC 105th Annual Awards approaches, three jury members from India have shared insights into emerging creative trends in the country and outlined what they will be looking for in this year’s entries.The ADC Annual Awards are presented by The One Club for Creativity, the global non-profit organisation that supports and celebrates the creative community. Moumita Pal, National Creative Director at Dentsu Creative, Gurugram, who is serving on the F

Mumbai: Equirus, a diversified financial services group, has appointed Mohit Kapoor as Associate Director in its Investment Banking division, reinforcing its expanding focus on the Industrials sector amid sustained fundraising and M&A activity.The appointment comes at a time when the Industrials space continues to witness robust capital markets transactions and consolidation trends, driven by manufacturing momentum and global supply chain diversification.Mohit brings over a decade of experience

Bangalore: Glance, a global consumer technology company pioneering AI-led agentic commerce, today announced it is accelerating the next phase of its Visual Generative AI stack with NVIDIA AI infrastructure. The collaboration enables real-time, high-quality image and video generation at scale and efficiency levels designed to make generative AI accessible to millions of consumers.Glance has positioned itself at the forefront of applying deep learning to visual and art-driven use cases that requir

Mumbai: Simplismart, the comprehensive MLOps platform for deploying and scaling open-source AI models, is offering its optimised inference platform to select cloud providers and enterprise customers, enabling them to focus on production-scale AI outcomes rather than infrastructure optimisation overheads.An early member of the NVIDIA Inception Program, Simplismart has been collaborating closely with NVIDIA, particularly around NVIDIA Inference Microservices (NIMs), to strengthen AI inference capa

New Delhi: FMCG major Dabur India has named global confectionery executive Herjit S. Bhalla as Chief Executive Officer for its India business, effective April 2026, as part of a leadership realignment that elevates incumbent chief Mohit Malhotra to a purely global role.Bhalla will assume charge on April 1 and report to Malhotra, who has been redesignated as Whole-time Director & Global CEO from February 17, 2026, the company said in a regulatory filing. The appointment places a dedicated India C

New Delhi: India’s free-to-air satellite platform DD Free Dish has recorded robust demand across genres in the first two days of its 8th annual MPEG-2 e-auctions, with general entertainment (GEC) and Hindi movie channels driving the sharpest bids while news, regional and music remained competitively priced.A total of 26 MPEG-2 slots were allocated across Buckets A+, A, B, C and D, with leading broadcasters including JioStar, Zee, Sony and Sun Network expanding their FTA footprint. GEC leads Da

Mumbai: Havas has delivered a solid financial performance for fiscal year 2025, fully achieving its guidance with organic growth of +3.1% and an Adjusted EBIT margin of 12.9%, up 50 basis points from 12.4% in 2024.Net revenue for the year reached €2,783 million, supported by strong organic growth slightly above the upper end of the +2.5% to +3.0% guidance range. Adjusted EBIT stood at €358 million, representing a margin of 12.9%. Net income rose 11.1% to €210 million, while Net income, Gro

Mumbai: The Cannes Lions International Festival of Creativity has announced that France will be recognised as the recipient of the 2026 Creative Country of the Year, the annual accolade celebrating a nation’s exceptional and enduring commitment to creativity that drives progress and growth.France’s selection reflects its long-standing dedication to creativity across advertising, fashion, craft, technology, culture and commerce. From historic artistic movements that shaped modern design to gl

Choice Equity Broking, the broking vertical of Choice International last year had done a campaign — ‘Investment Mein No Confusion.’ The aim is to make investing simpler, quicker, and free of confusion for everyone.Even today, investors struggle with confusion, overthinking, and too many “What if?” scenarios. The campaign highlights how everyday decision-making can turn into a time-draining loop and how the same confusion often delays financial progress.The campaign centres around the C

Mumbai: Infinix India today strengthened its NOTE series portfolio with the announcement of NOTE Edge, set to launch tomorrow, alongside the unveiling of a high-impact brand film that reflects the company’s core philosophy — performance over noise. Conceptualised by Havas Creative India, the digital campaign titled #WorldTakeNote features young batting talent Yashasvi Jaiswal as the brand ambassador for the NOTE series, reinforcing Infinix’s commitment to delivering performance and innovat

Nizamabad: Strengthening its presence in South India, Centuary Mattresses, India’s trusted Sleep Specialist brand with over three decades of legacy, has announced the grand inauguration of its new Centuary Mattresses & Sofas Experience Store in Vinayak Nagar, Nizamabad. The launch marks another milestone in the brand’s aggressive retail expansion across Telangana, bringing advanced sleep and comfort solutions closer to customers in emerging urban markets.Strategically located at Building No.

New Delhi: Eternal Limited and OpenAI today announced a strategic collaboration to strengthen and scale AI capabilities across Eternal’s commerce and ecosystem platforms, including Zomato, Blinkit, District, Hyperpure, Zomato’s giveback initiative Feeding India, as well as its AI-native venture Nugget.The collaboration will focus on deploying advanced AI capabilities across Eternal’s consumer applications, partner platforms and internal systems. Eternal will work with OpenAI’s Enterprise

Bengaluru: MedGenome, a leading genomics-driven diagnostics and research services company in India, has launched a digital public awareness campaign titled #AnswersThatMatter, urging early cancer detection and greater adoption of cascade genetic testing in hereditary cancers.The campaign seeks to demystify genetic testing and position it as a vital tool for informed health decisions—not only for individuals, but for their families as well. It marks the beginning of a long-term initiative dedic

Mumbai: American Eagle has launched its ‘Great Jeans for Everyone’ campaign in India, spotlighting its denim heritage while elevating Indian talent onto the global stage. Fronted by Bollywood stars Ananya Panday and Lakshya, who join the brand as global ambassadors, the campaign marks a defining milestone in the brand’s India growth journey.Grounded in effortless style, the campaign showcases American Eagle denim in its most essential form—easy fits and lived-in comfort—mirroring how I

New Delhi: The Adani Group has announced a landmark direct investment of USD 100 billion to develop renewable-energy-powered, hyperscale AI-ready data centres by 2035—marking one of the world’s largest integrated energy-compute commitments. The initiative is designed to establish India’s sovereign energy and compute backbone for the AI age and position the country at the forefront of the emerging Intelligence Revolution.The investment is expected to catalyse an additional USD 150 billion a

Mumbai: Gulf News has appointed Raman Kumar Chugh as Strategic Advisor – India, with a focused mandate to establish and strengthen a nationwide network of INS-accredited agencies. The move is aimed at accelerating business growth through structured agency partnerships spanning metros, Tier-2 cities and district markets across India.Under this mandate, Raman Kumar Chugh will lead the appointment and integration of accredited agencies to deepen Gulf News’ penetration in the Indian market. The

Mumbai: Edelman India today announced key leadership appointments across its India operations, naming Siddharth Panicker as Head of its Mumbai office and Karthy Prasanna as Head of its Bengaluru office. The elevations underline the firm’s strategic focus on accelerating growth, strengthening client partnerships and fostering a unified culture across its India network. Both leaders will continue to report to Bhavna Jagtiani, CEO, Edelman India.In addition to leading the Mumbai office, Siddharth

New Delhi: Libas has rolled out the 10th edition of its flagship Purple Days Sale (PDS), alongside the launch of its new campaign, #MoveOnWithLibas. Positioned immediately after Valentine’s Day, the campaign reframes the season around confidence, independence and self-expression, turning the high-traffic sale window into a broader cultural moment.The brand is offering up to 70% off across categories, supported by special brand-led offers. The campaign has been amplified through high-impact out

Mumbai: Ogilvy India has unveiled a new high-impact campaign for CEAT Tyres, built around the insight that on every road, even the smallest difference in performance can make a critical impact. Conceptualised around the thought Every Little Counts, the campaign highlights how precision engineering translates into enhanced driving confidence and safety.The campaign underscores the idea that road performance is not defined by dramatic moments alone. It lies in stopping half a meter earlier, manoeu

Mumbai: Salad Days, one of India’s pioneering brands in the healthy foods category, has partnered with Team Pumpkin, a full-service digital marketing agency, to drive its digital growth and performance marketing initiatives across the country.The collaboration comes as Salad Days scales its network of cloud kitchens across Delhi-NCR, Mumbai and Bengaluru, having served over one million orders in 2025. With rising demand from health-conscious urban consumers, the brand is sharpening its digital

New Delhi: Zeno Group has announced the launch of GEOfluent, a proprietary solution designed to help brands manage and optimise how they appear in generative AI search environments. GEO stands for Generative Engine Optimization.The launch comes as India emerges as one of the fastest-growing markets for generative AI adoption, fundamentally reshaping how consumers discover, evaluate and trust brands. With AI-generated responses increasingly influencing purchase decisions and brand perceptions, vi

Mumbai: After more than a decade of reshaping Indian film music with award-winning background scores, chart-topping albums and viral anthems, composer and performer Anirudh Ravichander has announced the launch of Albuquerque Records, an artist-owned music label marking a new chapter in his creative journey.The label is designed to build a rich catalogue across film and non-film (POP) music, while serving as a platform to nurture original voices and champion the future of regional pop culture.Fro

Mumbai: Sapphire Media has been appointed as the Marketing Concessionaire for CTV Scale, marking a strategic move to strengthen India’s Connected TV (CTV) advertising ecosystem.Under the mandate, Sapphire Media will drive monetisation for CTV Scale, spearheading brand partnerships, advertiser outreach and strategic revenue initiatives. The company, led by Mahesh Krishnan and Amardeep Singh, will focus on accelerating adoption of high-impact Connected TV solutions among advertisers and media ag

Chennai: Super Chennai, a citizen-driven initiative to make Chennai a Top 100 global city, is set to host its first-ever Super Chennai Conclave on Thursday, February 19, 2026, at ITC WelcomHotel, Cathedral Road, Chennai, from 9:30 AM onwards. Conceived as a powerful platform for dialogue and action, the day-long conclave will bring together policymakers, industry leaders, entrepreneurs, urban planners, and change-makers to collaboratively craft a bold and actionable roadmap for Chennai’s long-

Bengaluru: Swiggy Limited, an on-demand convenience platform, has announced the launch of Great Indian Restaurant Festival (GIRF) 2026 on Swiggy Dineout. The company has onboarded digital creator Bhuvan Bam as the official ambassador, integrating the much-loved universe of BB Ki Vines into what it calls India’s biggest dining festival.Live from February 15, 2026 for two months, GIRF 2026 promises up to 50 percent off across 40,000+ top restaurants in 60+ cities nationwide. The offers span cafe

Mumbai: Sterlite Electric, a leading manufacturer of capital goods and provider of system integration solutions, along with Resonia Ltd., a power transmission infrastructure development company, and Serentica Renewables, a leading renewable energy provider in India, have announced the appointment of Sumil Mathur as the Group Chief Financial Officer (Group CFO).With nearly three decades of leadership experience, Sumil will drive the Group’s financial strategy, governance and capital framework,

Bengaluru: As India’s electric mobility sector accelerates toward large-scale adoption, NewsFirst has launched EVready, a consumer-focused electric mobility expo aimed at bringing industry stakeholders and the public onto a shared platform.Positioned as Karnataka’s largest EV Expo, EVready is supported by the Ministry of Heavy Industries (MHI) and seeks to connect manufacturers, policymakers, industry bodies and consumers at a pivotal stage in India’s clean mobility transition.The three-da

New Delhi: PNB MetLife India Insurance Company Limited (PNB MetLife) has launched its new brand positioning, ‘Always Ready for Life’, aimed at raising awareness around life insurance and encouraging long-term financial readiness among Indians.The campaign features international cricket star Smriti Mandhana and seeks to spark conversations around the importance of insurance and structured financial planning across different life stages.India continues to face a 91% life protection gap — mea

New Delhi: The Indian Beverage Association (IBA), India’s national apex body for the non-alcoholic beverage industry, has announced the appointment of Dr. Gunveena Chadha as its new Secretary General, marking a new phase of leadership for the sector.A seasoned business leader with over three decades of experience, Dr. Chadha brings deep expertise in policy strategy, business advocacy, international relations and institution building. Her appointment comes at a time when the non-alcoholic bever

Mumbai: India’s retail market is projected to more than double from approximately ₹90–95 trillion in 2025 to ₹210–215 trillion by 2035, according to a joint report released by Boston Consulting Group (BCG) and the Retailers Association of India (RAI).Titled Winning Codes for Retail 2035: Capturing the ₹200 Trillion Prize, the report was unveiled at the Retail Leadership Summit 2026. It examines the key structural shifts reshaping Indian retail, evolving consumer behavior, and the str

As regional television enters a phase where cultural authenticity and hyperlocal relevance are becoming decisive growth drivers, broadcasters are rethinking how deeply they reflect the lived realities of their core audiences. In Karnataka, this shift is particularly pronounced, with viewers increasingly favouring stories, characters, and formats that mirror their language, traditions, and aspirations across both rural and urban markets.In this context, MediaNews4U speaks with Deepak Sriramulu, C

New Delhi: At a high-level gathering of Indian media leaders at the AI Impact Summit, Kalli Purie, Vice-Chairperson and Executive Editor-in-Chief of the India Today Group , on Monday issued a sharp call for fairness, accountability and reciprocity in how Artificial Intelligence systems use journalistic content, unveiling a nine-point charter that seeks enforceable norms for the news ecosystem. Speaking at a session convened by the Digital News Publishers Association (DNPA) titled “AI and Media

Mumbai: In a move being described as a defining moment for India’s beauty and retail landscape, Tira has appointed actor Ahaan Panday as its Brand Ambassador. The announcement, which created significant buzz over the weekend, positions Ahaan as the only male celebrity in the world to serve as Brand Ambassador for a leading beauty platform. The partnership marks a notable shift in traditional beauty marketing narratives, particularly in India, where conversations around grooming, skincare and s

New Delhi: Tribes Communication commemorated the 11th Annual Edition of ROAR, its flagship annual conference, signalling a defining milestone in its journey as it transitions into a fully independent agency and embarks on a sharper, strategy-led growth phase.ROAR 2026 brought together leadership and over 250 team members from across India to reflect on more than a decade of institution-building, celebrate collective achievements, and align on a future-focused roadmap. The conference marked not j

Mumbai: Paramount Skydance has issued a cease-and-desist letter to ByteDance, alleging that the company’s Seedance video and Seedream image generative AI platforms are engaging in “blatant infringement” of its intellectual property.According to a copy of the letter obtained by Variety, Paramount Skydance has demanded that ByteDance immediately halt the alleged unauthorized use of its copyrighted franchises and characters. The letter, sent Saturday by Gabriel Miller, the studio’s head of

Mumbai: BigTrunk Communications has announced the appointment of Kausik Misra as Senior Vice President – Strategy, further strengthening the agency’s capabilities in strategic planning, insight-led thinking, and content-driven brand solutions.Kausik brings over 15 years of leadership experience across content, marketing and public relations. He joins BigTrunk following an extensive tenure at Zee Entertainment Enterprises (ZEEL), where he most recently served as Head of Non-Fiction Content fo

New Delhi: Botanic Healthcare, a global nutraceutical company, has announced the appointment of Narahari Naidu as its Group Chief Financial Officer (CFO). The move further strengthens the company’s leadership team as it continues to build a resilient, future-focused organisation anchored in natural wellness and science-led innovation.With nearly two decades of finance leadership experience, Naidu brings extensive expertise in strategic financial stewardship and organisational transformation. A

Bengaluru: KRAFTON India has announced the signing of Indian cricketer Yashasvi Jaiswal as the official Brand Ambassador for Real Cricket, one of India’s longest-running mobile cricket gaming franchises.The partnership comes at a pivotal moment in India’s cricket calendar, reinforcing Real Cricket’s positioning at the intersection of sport, gaming, and interactive fandom. To mark the collaboration, KRAFTON India has launched a cinematic master film capturing one of cricket’s most definin

Mumbai: The Delhi High Court has restrained veteran composer Ilaiyaraaja from exploiting or licensing certain sound recordings and underlying musical works claimed by music label Saregama, in an interim order passed in a commercial suit.The order was issued by Justice Tushar Rao Gedela on February 13 while hearing a plea filed by Saregama. The label had approached the court alleging that Ilaiyaraaja uploaded and authorised the use of several of its copyrighted works on digital streaming platform

Brands in the current times are running after making their marketing campaign visuals appear spotless and immersive. They are investing immense talent, capital, and time in choosing the apt colours, logo grids, and making the campaigns as social media layout-friendly as possible. They forget the common adage of cleansing the cover of the book, but with little depth, the aesthetics remain superficially existent, with no long-term impact on the consumers. It is not the logos and the filters for wh

Mumbai: Actor Amol Parashar has come on board as an investor in cloud kitchen brand House of Biryan (HOB), marking a strategic move that reflects a broader shift in how celebrities are choosing to associate with consumer brands.Known for his performances in Tripling, Sardar Udham, and the recently released Gram Chikitsalay, Parashar has built a reputation for unconventional career choices and long-term credibility. An IIT Delhi graduate, he is often recognised for combining creative instinct wit

This year ClanConnect, an influencer marketing platform, announced the launch of its creator-first DM automation feature, now live on both its web platform and the Clan for Creators mobile app. The tool enables creators to instantly automate replies to comments and direct messages, helping them manage high engagement without missing brand or audience opportunities.Designed specifically for Indian creators, the feature addresses a key challenge—handling a surge of enquiries during viral posts,