Mumbai: Mahindra & Mahindra Ltd. (M&M) and Manulife have announced the appointment of Suresh Agarwal as the Managing Director & CEO designate of their proposed 50:50 life insurance joint venture, subject to regulatory approvals. The agreement to establish the life insurance JV was first announced in November last year, signalling both companies’ intent to strengthen financial security offerings in one of the world’s fastest-growing life insurance markets.Suresh brings nearly three decades of

New Delhi: WhatsApp has informed the Supreme Court that it will roll out a user-consent-based mechanism for sharing data with other Meta entities, marking a notable shift in its stance in the long-running legal challenge to its 2021 privacy policy. The commitment was recorded by a Bench led by Chief Justice of India Surya Kant along with Justices Joymalya Bagchi and Vipul M. Pancholi, which allowed WhatsApp and Meta to withdraw interim pleas that had sought to pause enforcement of compliance dir

Mumbai: Tesco Mobile is turning one of the most anxiety-inducing household moments — the arrival of an unexpected bill — into a bold creative statement in its latest campaign developed by BBH London.At a time when the UK market is bracing for Q1 Consumer Price Index (CPI) increases from major telecom operators, the brand is reinforcing its Frozen Prices proposition. The campaign transforms the visual language of debt and bureaucracy by plastering oversized envelopes and bill imagery across b

Mumbai: Aakash Educational Services Limited (AESL), India’s largest provider of test preparation services for engineering and medical entrance examinations, has strengthened its senior leadership team with the appointment of Alka Garg as Chief Financial Officer (CFO) and Kanika Kumar Nijhawan as Senior Vice President – Marketing.The appointments are aimed at reinforcing AESL’s financial strategy and brand growth initiatives, as the company continues to professionalise its management struct

Mumbai: Moneycontrol consolidated its leadership in India’s business and financial news space in January 2026, clocking the highest number of unique visitors in this category, as per global audience measurement agency Comscore.With a total digital population of 63.38 million unique visitors, Moneycontrol drew more than twice the audience of The Economic Times, which recorded 30.61 million.In fact, Moneycontrol attracted more unique users than its next two media rivals combined in business news

Mumbai: Fixderma has unveiled a new brand film centred on its flagship sunscreen, Fixderma Shadow SPF 50+, reinforcing its positioning as a science-led, dermatologist-trusted daily sun protection solution.Set against the backdrop of today’s digital-first skincare landscape, the film captures a relatable moment of a young woman endlessly scrolling through sunscreen options, overwhelmed by competing claims and uncertain about what to trust. The narrative mirrors the clutter and confusion that de

Mumbai: Shriram Finance (SFL), the flagship company of the Shriram Group, has unveiled its new integrated campaign, ‘Shri Aarambh Loans’, reinforcing its comprehensive suite of Commercial Vehicle Loans tailored for India’s trucking and transport community.The structured proposition brings together vehicle financing along with tyre, fuel, challan, insurance and repair support under one offering, positioning Shri Aarambh as more than just a vehicle loan. The campaign highlights the everyday

Mohali: Swaraj Tractors, part of the Mahindra Group, has announced the renewal of its long-standing association with former Indian cricket captain MS Dhoni as the brand’s endorser, marking the beginning of a new strategic phase in the partnership.Built on shared values of power, trust and reliability, the association has evolved into a key pillar of Swaraj’s brand journey. The relationship gained authenticity when Dhoni chose a Swaraj tractor for his own farm operations, reinforcing real-wor

Chennai: Hoopr.ai, the music licensing and distribution platform founded by composer-entrepreneur Gaurav Dagaonkar, has secured Pre-Series A funding from early-stage investment collective The Chennai Angels (TCA), as the company looks to scale its mission of simplifying music licensing for brands, creators, and rights holders in India.The investment adds to Hoopr’s existing backers, which include Inflection Point Ventures (IPV), MeitY Startup Hub, 100Unicorns, VCats Marketing, 91 Ventures, and

Jaipur: Specta, an Indian luxury brand specialising in engineered quartz surfaces, has unveiled its latest ad campaign titled “The Drop Test”, signalling a narrative-led shift in how quartz surfaces are marketed in India. Starring acclaimed actors Aamir Bashir and Samvedna Suwalka, the campaign adopts a Modern Family–inspired mockumentary format, turning an everyday Indian kitchen into a humorous arena for extreme durability tests.Blending slice-of-life humour with high-energy kitchen chao

Mumbai: Global advertising major WPP has revealed detailed spending data of its top clients—including Google, Coca-Cola, Unilever and Ford—after submitting internal documents as evidence in a US legal dispute with a former senior executive. The material, now publicly accessible through court filings, outlines more than $9 billion in annual advertising outlays and other commercially sensitive information, according to a report by The Times.The disclosure stems from WPP’s defence against a $

Chennai: Chennaiyin FC have announced a new partnership with Simple Energy, an Indian-origin electric vehicle (EV) manufacturer, who join the Marina Machans as the club’s Official Mobility Partner for the Indian Super League 2026 season.Under the agreement, Simple Energy will receive prominent brand integration across Chennaiyin FC’s match and training ecosystem, including logo placement on the back of the team’s match and training shorts. The brand will also feature during LIVE home fixtu

Mumbai: Following the lifestyle-driven narrative of Olympic gold medallist Neeraj Chopra discovering Switzerland beyond the expected, Switzerland Tourism has rolled out an integrated multi-city campaign across Mumbai, Delhi, and Gurugram to amplify the story at scale.Anchored in Chopra’s immersive journey through Zurich and the alpine heights of Schilthorn, the campaign positions Switzerland as a destination where urban culture, refined lifestyle, and high-adrenaline adventure coexist seamless

Mumbai: Rishabh Nahar and Ankur Kaushik, two key figures behind the rise of India’s modern live comedy touring ecosystem, have launched Beacon Live, a live entertainment touring company aimed at shaping the next phase of global and domestic live experiences.Drawing on their leadership experience at Only Much Louder (OML), where they helped scale artist touring, international expansion and marquee live milestones, the founders are now focused on building artist-first infrastructure, structured

Mumbai: Strengthening its commitment to building a future-forward content ecosystem rooted in culture, creativity and scale, ‘Z’ has announced the launch of the Zee Short Film Contest — a pan-India, omnichannel initiative aimed at identifying, nurturing and celebrating emerging filmmaking talent across the country.The contest brings together some of the most distinctive cinematic voices from across regions on a unified national platform. Designed as a multilingual and inclusive gateway, th

Mumbai: McCain Foods India has announced strong traction for its latest brand campaign, #PartyShuruWithMcCain, which has garnered over 12.1 million views, reached 7.9+ million users, and generated 4M+ engagements across Instagram and Facebook. The campaign marks a strategic push by the brand to expand beyond everyday snacking and deepen its presence in the growing in-home celebration and sharing occasions category.Built on the insight that most house parties begin with polite small talk and awkw

Mumbai: InstaMoney, a digital lending platform and part of Vartis Platforms Group, has unveiled its latest brand campaign titled ‘InstaMoney – Apka Superdost’. The high-energy digital film blends humour and relatability to spotlight how instant credit can help users navigate sudden financial emergencies. The campaign features actor Kashish Rizwan in the lead role.At the centre of the film is a young professional portrayed by Rizwan, known for her appearances in Jalsa and Rocky Aur Rani Kii

Hyderabad: Mindspace EcoRun 2.0 returned to Hyderabad with strong participation, as over 4,200 runners gathered at Mindspace Madhapur on Sunday for the second edition of the sustainability-led marathon. Organised by Mindspace REIT in association with Radio Mirchi, the event combined fitness with environmental consciousness.The marathon featured 5 KM, 10 KM, and 21 KM categories, drawing a diverse mix of seasoned runners, first-time participants, families, and corporate teams. The turnout reflect

Mumbai: Linear television (LTV) continues to deliver high-value audiences and strong brand credibility for advertisers during marquee cricket tournaments, according to a new Cricket Audience Insights study released by JioStar and conducted by Kantar.The research profiles the affluence signals and consumer behaviour of LTV cricket viewers, positioning them as a premium, high-spending segment with deep trust in televised advertising—an important finding for brands planning media investments arou

Mumbai: Acclaimed advertising professional Chirag Sangai has announced the launch of “a Simple agency”, an integrated advertising and marketing firm designed to simplify creativity and brand communication through impact-driven, objective-oriented ideas. The agency launches under Loggerheads Group as part of a broader integrated communications vision.Positioned as a response to fragmented attention spans and content overload, a Simple agency aims to cut through noise with culturally resonant

Chennai: Redis, a fastest real-time data platform, has announced the appointment of Abhoy Kumar Sarkar as Country Manager & Managing Director for India. In his new role, Abhoy will spearhead the company’s growth strategy in one of its most strategic markets, overseeing go-to-market execution, customer expansion, and partner development across the region.Abhoy joins Redis at a pivotal time as demand for real-time data infrastructure surges across India, fuelled by mobile-first applications, clo

Mumbai: Creativefuel has been recognised as a Great Place To Work Certified™ organisation, marking a significant milestone as the company scales its independent full-funnel creative network and strengthens its position as a bootstrapped creative and media partner for leading consumer brands.Founded in 2020 as a social media and culture-first agency, Creativefuel has evolved into a profitabl`e, media-led organisation with a workforce of over 350 employees across content, media, community, and m

Mumbai: The Supreme Court on Monday is set to hear appeals by Meta Platforms Inc and its messaging arm WhatsApp against a Competition Commission of India (CCI) order that imposed a ₹213.14-crore penalty over the messaging service’s controversial privacy policy and data-sharing practices.A bench headed by Chief Justice of India Surya Kant, along with Justices Joymalya Bagchi and Vipul M. Pancholi, will take up the matter. The proceedings also include a cross-appeal filed by the competition wa

Mumbai: Jatin Varma, founder of Comic Con India, has announced the launch of The Comic Book Trust of India, a non-profit initiative dedicated to documenting, acknowledging, and elevating the comic book medium in the country. As part of the Trust’s initial corpus, Varma has committed INR 1 crore from his personal earnings to support initiatives aimed at empowering creators, preserving comic culture, and building long-term institutional support for the medium.The announcement marks Varma’s fir

Mumbai: Uber has elevated longtime marketing leader Ally Doub to the role of Asia Pacific Marketing Director, tasking her with overseeing the company’s marketing across mobility, delivery and membership businesses in one of its fastest-growing regions.An Australian executive based in Tokyo, Doub has spent more than five years with Uber, most recently serving as Head of Marketing for Japan and South Korea. Her earlier roles included APAC Head of Brand Strategy for Uber and Uber Eats, followed b

Mumbai: Branding Edge, a capital markets-focused strategic communications consultancy, has been appointed as the official strategic communications and media partner for S45, positioned as India’s first AI-native investment banking platform.Under the mandate, Branding Edge will lead S45’s long-term positioning at the intersection of capital markets, technology, and institutional trust. The engagement comes as S45 rolls out an AI-led operating system aimed at transforming how Indian companies

Mumbai: Microsoft has appointed Asha Sharma as Executive Vice President and Chief Executive Officer of Microsoft Gaming, placing her at the helm of one of the world’s largest interactive entertainment businesses. She will report directly to Microsoft Chairman and CEO Satya Nadella.Sharma joins the role from Instacart, where she served as Chief Operating Officer, and previously held leadership positions at Meta. Her appointment follows a planned leadership transition after longtime gaming chief

Mumbai: Hindustan Unilever Ltd. (HUL) has appointed long-time company executive Pavanjit S Bedi as Chief Marketing Officer – Foods, marking a shift for the marketer from Beauty & Personal Care to the company’s foods portfolio in India.Bedi, who has spent more than two decades with Unilever, most recently served as Global Brand Vice President, a role he held for over four years. In that capacity, he steered the global rebranding and repositioning of Glow & Lovely, one of the company’s large

What if Context-Driven AI could make extremely engaging content without you creating endless prompts?If you've found yourself rewriting prompts repeatedly just to come up with an acceptable AI-generated response, then you're not all on your own. For many years it was our belief that having more precise prompts would yield more effective outcomes. However, as AI is evolving and improved, this notion is being tested.Today Context-driven AI is changing how content is produced. Instead of relying on

The Banyan is a pre-school and corporate day care brand launched in 2003, it was born from a deep understanding of the challenges faced by working parents, especially mothers, in balancing the demands of their careers and caregiving responsibilities. In response, The Banyan set out to build a supportive, high-quality childcare ecosystem that enables parents to pursue their professional goals with confidence and peace of mind.The Banyan currently operates in centres across Delhi NCR, Rajasthan, M