Mumbai: Gowardhan Ghee, the flagship brand of Parag Milk Foods and one of India’s most trusted dairy names, has joined hands with Sony Entertainment Television’s iconic quiz show Kaun Banega Crorepati Season 17 as a co-powered by partner, marking a collaboration that celebrates legacy, trust, and shared values.Rooted in purity, authenticity, and Indian tradition, Gowardhan Ghee perfectly mirrors KBC’s enduring ethos — one that empowers dreams, celebrates intellect, and inspires millions

Mumbai: Before an artist becomes a phenomenon, a star - he becomes a witness to his own life - to its detours, its revelations, its unexpected twists and turns. Honey Singh has lived it all, not in anonymity, but in the glare of a nation watching. And now, for the first time, he steps forward not as the musical sensation the world admires, but to open a chapter - his own.NDTV Good Times has announced Honey Singh’s 'My Story' Tour - a rare opportunity to meet the person behind the performer. Fo

Mumbai: Hungama OTT, a digital entertainment platform, strengthened its position in 2025 as one of the fastest-growing Hindi-speaking OTT platforms. The year saw the platform deliver a strong lineup of thrillers, crime dramas, psychological sagas, and bold narratives. With stories ranging from small-town mysteries to high-society mind games, Hungama OTT continued to build on its reputation for diverse storytelling and introducing fresh faces, compelling performances, and uniquely Indian narrativ

New Delhi: Ethane Web Technologies, a leading name in digital marketing, has officially launched PR Companion, an all-in-one public relations platform designed to cater to the unique PR needs of brands in today’s fast-evolving digital ecosystem.The platform serves as a comprehensive hub, integrating traditional media relations with modern digital storytelling to enhance brand visibility and drive measurable results. It offers brands a strategic approach to PR that combines data-driven insights

Mumbai: Ironwood has appointed Balaji Raghavan to spearhead its affordable housing and real estate development initiatives, reinforcing its presence in one of India’s most resilient residential segments.This announcement follows Ironwood Education Limited’s acquisition of 100% of Trio Infrastructure Private Limited (TIPL) through a share swap, making TIPL a wholly owned subsidiary of Ironwood, as disclosed in its BSE filing dated 26 February 2025. In a recent board meeting on 25 November 202

Mumbai: Škoda Auto India, in collaboration with BBH India, has unveiled ‘Mind Drive’, a pioneering hypnosis experience that allows fans to feel the thrill of the Škoda Octavia RS without actually driving it. The initiative is part of the brand’s ongoing ‘Heartbreak’ campaign, designed to deepen the emotional connection enthusiasts share with the iconic Octavia RS.‘Mind Drive’ was inspired by a moment of collective disappointment when the Octavia RS sold out within just 20 minutes

New Delhi: Ritz Media World (RMW), one of North India’s leading creative agencies for over 17 years, has announced the launch of Contenaissance—its AI-enabled creative and pre-visualisation studio designed to help brands cut campaign turnaround times and bring ideas to life with greater accuracy and clarity.Contenaissance has been developed to meet the demands of today’s fast-paced marketing environment, where brands require multiple content formats, localized versions, and quicker creativ

Mumbai: DoubleVerify, a software platform for verifying media quality and optimizing ad performance, has released new research highlighting growing confidence in news advertising. Surveying 1,970 marketers globally, DV found that 60% of respondents reported advertising in news environments outperforms campaign baselines.The research underscores the potential of news as a high-performing, cost-effective media channel and aligns with previous DV studies showing that consumers actively value brands

Mumbai: Citi has announced the appointment of Manoj Goel as Head of Corporate FX Sales for India and the Indian Subcontinent, effective immediately.Manoj joins Citi from HSBC, where he served as Head of Global Markets Corporate Sales. With over 23 years of experience in Indian financial markets, he has led some of the country’s largest cross-border FX transactions and played a key role in establishing corridor connects across major international markets. His extensive expertise spans client ad

New Delhi: The Public Relations Council of India (PRCI), one of the country’s leading platforms for communications and reputation management professionals, has appointed Baldev Raj, Founder & CEO of Prius Communications, as the Vice Chairman of its Delhi Chapter.The appointment comes at a time when the communication function in India is undergoing a profound shift. Institutions today operate in an environment defined by hyper-accelerated information flow, increasing public scrutiny, and rising

Mumbai: Arth by Emcure, a holistic wellness brand blending science with nature, has launched its new initiative, “Invest in Iron”, in collaboration with cricket icon M.S. Dhoni on the occasion of World Iron Deficiency Day. The campaign aims to raise nationwide awareness about anemia and emphasize the critical role of iron in sustaining energy, vitality, and long-term well-being.Iron deficiency remains one of India’s most pressing health challenges. Fatigue, often overlooked, is among the e

Mumbai: Serial entrepreneur Tanooraa Swetha Menon has partnered with wellness icon and fitness advocate Suniel Shetty to launch AgeWell, India’s first fully integrated wellness ecosystem designed specifically for adults above 40. Bringing together anti-aging products, healthy aging solutions, and community-driven platforms, AgeWell aims to spark a national movement centered on longevity, prevention, and empowered aging.AgeWell has been conceptualised by co-founders Tanooraa Swetha Menon, Mitla

Mumbai: Xapads Media, India’s homegrown global ad-tech platform, has announced its entry into the Latin American (LATAM) market, marking a significant step in its international expansion strategy. As part of its commitment to strengthening its presence across key global regions, the company has appointed Jess Jurez as Country Head – LATAM to lead regional operations and accelerate strategic partnerships.With more than 15 years of experience in digital advertising, Jess brings deep expertise

Mumbai: Laqshya Media Group (LMG), a marketing communications company, has announced the launch of Laqshya StoryWorks, a dedicated vertical aimed at creating original fiction and non-fiction content for the digital-first audience. The new studio will focus on original IPs, multi-platform branded content, and AI-led storytelling. Seasoned industry expert Ravi Kudesia has been appointed VP & Business Head to lead the division’s growth and strategy.The launch of Laqshya StoryWorks reflects the in

Mumbai: WPP has announced the official opening of One Southwark Bridge, its third London campus and fourth in the UK, marking a major milestone in the company’s ongoing investment in talent, technology, and sustainable transformation. The newly opened site—formerly the historic Financial Times headquarters—has also earned a BREEAM Outstanding rating, placing it among just 1% of UK non-domestic buildings and one of only 90 refurbished buildings in London to receive this top sustainability h

Mumbai: Gowardhan Ghee, the flagship brand of Parag Milk Foods, has partnered as a co-powered by partner with Sony Entertainment Television’s iconic quiz show Kaun Banega Crorepati (KBC) Season 17. The collaboration celebrates legacy, trust, and shared values, aligning Gowardhan Ghee’s philosophy of purity and authenticity with KBC’s ethos of empowering dreams and inspiring millions across India.Through this partnership, Gowardhan Ghee has extended its contribution beyond the screen by pro

Mumbai: Fast-growing AdTech firm Frodoh World has announced the appointment of Chirag Bhatia as National Head of Sales. In this role, Bhatia will lead Frodoh’s nationwide sales strategy, strengthen client relationships, and drive business expansion across India.Chirag brings over 23 years of experience across digital media, AdTech, and marketing technology sectors. He has held leadership roles at Channel Factory, DDB Mudra Group, Meta, Adobe, Yahoo, ibibo Group, and The Times of India, driving

Mumbai: AU Small Finance Bank (AU SFB), India’s largest small finance bank and the first to receive in-principle RBI approval to transition into a universal bank, has announced key additions to its Board of Directors. Narasinganallore Venkatesh Srinivasan and Mr. Satyajit Dwivedi have been appointed as Non-Executive Independent Directors for three-year terms, while Ms. Malini […] The post AU Small Finance Bank strengthens Board with strategic appointments appeared first on MediaNews4U .

Mumbai: LS Digital, a Digital Business Transformation company, has released its latest report on India’s Festive Retail Revolution, revealing how quick commerce, real-time responsiveness, and omnichannel journeys are redefining the country’s peak festive shopping period.Using its Quilt-based methodology—which blends curated search and social data with machine-assisted discourse analysis—the report highlights key trends shaping India’s festive retail landscape. Quick commerce emerged as

Mumbai: Asian Paints lit up the Bandra-Worli Sea Link in a spectacular display of colour to mark its new role as the Official Colour Partner of the Board of Control for Cricket in India (BCCI) for India’s Home Cricket.The illumination, a first-of-its-kind for the paints and dcor category, featured a dynamic sequence of hues from Asian Paints’ palette of over 5,300 shades, reflecting the vibrancy, energy, and emotion cricket evokes across the nation. The activation celebrated Team India’s s

Herzogenaurach: PUMA has announced the appointment of Ramprasad Sridharan (49) as Managing Director of PUMA India. Sridharan will assume the role in December 2025 and report directly to PUMA Chief Commercial Officer, Matthias Bumer.Sridharan brings over 25 years of experience in brand building across the Asia Pacific region, with expertise in digital growth and commercial strategy. Most recently, he served as CEO and Managing Director at United Colors of Benetton India, leading large-scale trans

Mumbai: Kult, India’s AI-driven personalization and beauty platform, has announced the appointment of Parag Gupta as Chief Financial Officer. A distinguished Chartered Accountant and Business Transformation Leader, Parag brings over 20 years of experience driving financial excellence and strategic growth across high-growth sectors.Joining Kult at a pivotal moment, Parag will support the company’s ambitious expansion plans, including closing large inventory financing arrangements with banks a

New Delhi: The National Company Law Appellate Tribunal (NCLAT) has permitted Meta Platforms and WhatsApp LLC to remove confidential commercial information from the public version of its November 4 ruling that affirmed the Competition Commission of India’s (CCI) ₹213 crore penalty for abuse of dominance in the OTT messaging market.In an order reported by LiveLaw, a bench led by Chairperson Justice Ashok Bhushan and Technical Member Arun Baroka allowed both companies to strike out sections fla

Mumbai: Industry veterans Amit Dhawan and Preetesh Chouhan have announced the launch of VibeTheory, an AI-powered creative experience and digital transformation company. The venture is designed to blend technology, creativity, and strategy, enabling brands to evolve in an increasingly intelligent and adaptive digital ecosystem.Built on the philosophy that existence is about flow, not force, VibeTheory aims to make ideas easier, execution smoother, and creativity limitless. The company views AI n

Mumbai: Omnicom Group’s $13.25-billion all-stock acquisition of Interpublic Group (IPG) is expected to close today, marking the most significant reshaping of the global advertising industry in more than a decade and creating the world’s largest advertising holding company by revenue.The deal, first announced in December 2024, combines the world’s third- and fourth-largest advertising groups into a single entity that will now surpass WPP in global scale. The merged organisation will command

India’s media and entertainment ecosystem is undergoing its most dramatic transformation yet, as revealed in the latest industry whitepaper by Chrome OTT. The section titled “India’s Video Consumption Story — The Starting Point” provides a data-driven snapshot of how viewing behaviour has exploded across platforms, firmly establishing India as one of the world’s most converged media markets. Cross-Media Consumption Is Now the Norm According to the Chrome SES September 2025 study high

Mumbai: SW Network, an integrated advertising agency, has won the creative mandate for FILA and Foot Locker from Metro Brands Ltd, strengthening its growing portfolio in the Indian retail and lifestyle segment.Under the partnership, SW Network will manage FILA’s digital creative campaigns, aiming to bring the global athleisure brand closer to India’s young, style-conscious audience through engaging storytelling and immersive digital experiences. For Foot Locker, the agency will lead the main

Mumbai: Snapchat has unveiled ‘Say It In A Snap’, its first-ever brand campaign in India, celebrating the distinctive visual language of the country’s Gen Z. Designed to capture how this generation expresses themselves through creative Snaps, the campaign emphasizes that sometimes words aren’t enough to convey ideas, humor, or emotion.The campaign targets three key audiences: Users: championing the joy of real connections and freedom of self-expression. Creators: reinforcing that authent

Mumbai: Momentus Digital has announced the launch of MoAI, its new Agentic AI-powered marketing suite built to revolutionize how brands create, optimize, and scale digital advertising across platforms. Seamlessly integrating with Google Ads, Meta, DSPs, and media channels like Instagram and YouTube, MoAI empowers marketers with multilingual creative generation, AI-driven optimization, and automated workflows — all in one unified platform.MoAI equips brands with advanced capabilities that strea

Mumbai: The Good Bowl, Rebel Foods’ fusion-first brand, has launched its latest campaign, ‘The Big Fat Fusion of Flavours’, marking a vibrant celebration of the wedding season through immersive food experiences, themed activations, and digital engagement. Live across EatSure, Swiggy, and Zomato from 25th to 30th November, the campaign creatively positions the brand’s fusion bowls as “tying the knot,” offering consumers a festive culinary journey.Each customer receives a specially des

Webuters Technologies is a global leader in AI-powered digital transformation, supported by a 100+ member team specialising in AI, cloud, and product innovation. The company serves enterprises, SMEs, and government initiatives across education, e-commerce, healthcare, and smart city ecosystems. Key Highlights: Ethical AI for Good: Indian-language AI tools bridging digital gaps and intelligent automation in education & healthcare. OfficeIQ AI Platform: Streamlines business operations with AI copi

New Delhi: Mastercard has announced the launch of its latest campaign, ‘Tap Your Phone, Pay in Style’, aimed at encouraging consumers across India to embrace the convenience and confidence of mobile contactless payments. Designed to highlight how a simple tap can make everyday transactions seamless, the campaign underscores the blend of speed, security, and style that defines Tap & Go technology.The campaign centers on the lifestyle appeal of hassle-free payments, showcasing how mobile conta

Mumbai: AWL Agri Business Ltd. (formerly Adani Wilmar Limited) has announced the 25-year milestone of its flagship brand Fortune, celebrating a journey that mirrors the rapid rise and transformation of India’s FMCG and packaged food industry. Launched in 1999 as an edible oils brand, Fortune has evolved into one of India’s most trusted names in food essentials—today present in one in every three Indian households with a wide portfolio of edible oils, atta, rice, besan, pulses, sugar, ready

Mumbai: Avaada Group, an integrated clean energy conglomerate, has launched its new brand campaign, “Always Clean, Always On”, highlighting the indispensable role of uninterrupted clean power in a rapidly digitalizing, electrified world. The campaign debuted on Kaun Banega Crorepati (KBC), leveraging the show’s massive national viewership to ignite conversation around the future of energy and technology.As global industries transition into the next era powered by Artificial Intelligence (A

Mumbai: MasterChow, a ready-to-cook Asian cuisine brand, has launched a vibrant new campaign featuring celebrity chef Ranveer Brar, reinforcing its mission to make bold Asian flavours effortlessly accessible in every home kitchen. The campaign is led by the fun, flavour-packed message “Not Mangaya, Ghar Pe Banaya”, celebrating the joy of cooking restaurant-style Asian dishes at home—minus the takeout.Available across Reliance Stores, LOTS, Walmart, and leading e-commerce and quick commerce

Mumbai: Leading Content and Technology powerhouse, Zee Entertainment Enterprises Ltd. (‘Z’) has earned global recognition at the coveted League of American Communications Professionals (LACP) Spotlight Awards 2025, for its Annual Report released for the financial year 2024-2025. The report has clinched the Gold award with an outstanding score of 98 out of 100, placing it amongst the top 50 reports across the globe. The Company’s Annual Report also garnered the 9th rank amongst all the Indi

Mumbai: Revenant Esports, an esports organisation, has announced that it has secured the exclusive rights to manage leading IRL (In-Real-Life) creator Vanshaj Singh’s brand deals and collaborations. Under this partnership, Revenant will take full charge of communication, negotiation, and engagement across all of Vanshaj’s brand associations.Known for his high-energy personality, spontaneous humour, and strong connect with Gen Z audiences, Vanshaj Singh has rapidly emerged as one of the count

Mumbai: LoveChild Masaba has launched its new wedding film, “Meri Marzi,” a heartfelt tribute to the modern bride — one who celebrates individuality, emotional honesty, and unapologetic self-expression. Directed by Neena Gupta and featuring Masaba Gupta, the film reimagines bridal beauty through a contemporary, deeply personal lens.Breaking away from traditional portrayals, Meri Marzi explores the emotional tapestry of beauty, friendship, rituals, and identity. It celebrates brides who con

Mumbai: Signature Global has appointed Abhishek Kumar Patel as General Manager – Marketing & Communication, reporting to Jayanta Barua, Head – Marketing Communications. With over 15 years of experience across brand strategy, integrated marketing, and multi-sector communication, Abhishek brings a deep strategic understanding of real estate marketing and consumer engagement.In his previous role as AGM – Marketing at Smartworld Developers, he led the marketing strategy for the luxury high-ris

Mumbai: Mobavenue AI Tech Limited (formerly Lucent Industries Limited), an AI-powered technology platform enabling digital growth for businesses, has announced that its Board of Directors has approved raising approximately ₹100 crore* through a preferential issue of 9,19,117 equity shares. The fundraising plan, approved on November 21, 2025, is subject to shareholder and regulatory approvals.The fresh capital marks a significant milestone in Mobavenue’s long-term strategy and will be deploye

Mumbai: ZEE5 has announced the launch and trailer release of its new supernatural family comedy Gharwali Pedwali, marking a major milestone as the first-ever &TV original to premiere directly on ZEE5. Set in Varanasi, the series blends heartland humour with a fresh paranormal twist and signals the beginning of a renewed, differentiated comedy slate from ZEE5 in partnership with &TV.Gharwali Pedwali follows Jeetu Pandey, whose wedding day takes an unexpected turn when he is compelled to marry a p

Mumbai: Inspira Enterprise, a global cybersecurity, data analytics and artificial intelligence (AI) services provider, has announced the appointment of Swetha Srivastava as Practice Head – Data Analytics and AI, based at its Hyderabad office. In this key leadership role, Swetha will drive the development, expansion and management of Inspira’s data analytics and AI practice, focusing on next-generation technologies and outcome-driven solutions for clients worldwide.Her appointment reflects In

Mumbai: Malabar Gold & Diamonds has unveiled the 15th edition of its iconic Brides of India campaign — a landmark moment for one of India’s most anticipated and culturally significant bridal jewellery properties.For decades, Malabar has championed the deep emotional significance of bridal jewellery in Indian culture. Each piece in its bridal range is thoughtfully curated, crafted and designed to honour the rituals, memories and heritage that shape every bride’s identity on her wedding day.

NEW YORK: Burson, the global communications agency purpose-built to create value for clients through reputation, has announced the appointment of HS Chung as CEO, Asia-Pacific, effective December 1, 2025. Chung, who has been leading Burson’s business in North Asia-Pacific—including China, Hong Kong, Japan, and Korea—will now oversee the agency’s full regional footprint across Australia & New Zealand, India, Indonesia, Malaysia, Singapore, and Thailand. She will continue to be based in Se

Mumbai: The Colosseum has announced the appointment of Abhishek Bhatia as Assistant Vice President – Marketing & Strategy, marking a significant leadership addition as the organisation strengthens its brand, digital, and growth mandates.With over a decade of experience across brand building, category development, marketing transformation, customer engagement, and market expansion, Abhishek brings deep expertise in the home fashion and lifestyle sector and a strong track record of driving measu

Sharjah: The Capri Sports–owned Sharjah Warriorz have unveiled their new season campaign, “Roar As One,” ahead of the International League T20 (ILT20) 2025, which will run from 2 December 2025 to 4 January 26, 2026. The campaign introduces a refreshed team identity shaped by the squad’s multicultural composition and Sharjah’s rich sporting legacy.With players representing 14 nationalities, the Sharjah Warriorz aim to highlight a unified spirit that transcends borders. The campaign film

Mumbai: Prana, one of India’s finest holistic Hyperbaric Oxygen Therapy (HBOT) clinics and the country’s first dedicated HBOT brand, has appointed Spicetree Digital Agency (SDA) as its digital and social media partner. The partnership aims to accelerate Prana’s online presence and build deeper awareness around science-backed, high-performance wellness.Prana, the pioneer of HBOT in India, combines medical innovation with personalised wellness, offering advanced oxygen-based therapies design

Founded by the legendary filmmaker L. V. Prasad, the fourth-generation Prasad Group has shaped Indian and global cinema for over six decades—from preserving timeless classics to powering today’s digital-first storytelling. As the company evolves into a media-tech powerhouse with expertise spanning 8K restoration, HDR grading, Dolby Atmos, digitisation, VFX, and AI-driven workflows, its next chapter is being driven by Abhishek Prasad , Director & CTO and fourth-generation custodian of the Pra

SINGAPORE: Ogury, the global leader in persona-based advertising, has announced the appointment of Nicolas Bidon as its new Chief Executive Officer, effective December 1. In this role, Bidon will spearhead Ogury’s next phase of innovation, driving global operations and advancing the company’s end-to-end, cross-channel advertising platform.A highly respected leader in the adtech ecosystem, Bidon brings more than two decades of international leadership experience across digital media, AI-drive

Mumbai: Warner Music India has entered into a major strategic partnership with Ultra Music, one of India’s most prominent and longstanding music labels, forging an exclusive global distribution agreement that will significantly expand the international reach of Indian music.As part of the alliance, Warner Music India will take over worldwide distribution of Ultra Music’s extensive catalogue of more than 14,000 tracks, comprising iconic Hindi film soundtracks along with a vast collection of r