Sugar.fit’s campaign with Sachin Tendulkar celebrates resilience, triumph, and regaining control of life

MUMBAI: Sugar.fit, a health-tech startup dedicated to managing and reversing Type 2 Diabetes and Pre-diabetes, launched their new brand campaign, ‘Live Again Series – The Comeback Stories’ with former cricketer Sachin Tendulkar.Hosted by sports commentator Joy Bhattacharya, this series lets viewers go through the journey of Tendulkar’s most iconic comebacks with some untold anecdotes from Sharjah 1998, Sydney 2004, his tryst with Tennis Elbow and his journey into cricket while drawing in

21 Nov 2024 11:21 am
TBWAIndia to lead Creative Direction for TVS Motor’s Premium Brands

Mumbai: TBWAIndia, a trusted partner of TVS Motor Company (TVSM) since 2020, has been given the creative mandate for all its premium brands – TVS Apache, TVS Ronin, TVS Performance Gears, and associated sub-brands, including community and brand experience programs.This partnership aims to craft a bold, unified narrative across multiple brand categories, resonating with diverse motorcycling communities. TBWAIndia’s expertise in delivering disruptive campaigns aligns perfectly with TVS Motor

21 Nov 2024 11:04 am
Paakashala Diaries aims to be a platform for food enthusiasts and young entrepreneurs: Vyjayanti Adiga, Paakashala

Paakashala, which works in Karnataka’s restaurant industry, has launched 'Paakashala Diaries'. This is a video initiative that looks at the world of food and the individuals who shape it. This project aims to showcase a multi-cuisine approach that reflects the diverse culinary landscape of India.Hosted by Kahi Chandru, a figure in South Indian cinema the first season consists of six episodes, each focussing on an aspect of Bangalore's food scene. Medianews4u.com caught up with Vyjayanti Adiga,

21 Nov 2024 11:02 am
Sirona’s video campaign reveals the daily struggles women face in finding safe, hygienic facilities

MUMBAI: This World Toilet Day, Sirona a feminine hygiene brand has launched a EverybodyNeedsAPeeBuddy campaign for women through a nationwide initiative. With the launch of its new digital video campaign, Sirona looks to shine a spotlight on the daily struggles women endure in finding clean, hygienic public toilets. Partnering with IntrCity, Sirona extends this mission by providing female travelers with sanitation and toilet hygiene products to empower them to experience cleaner restrooms wherev

21 Nov 2024 10:55 am
Finolex Industries appoints Saurabh Dhanorkar as Managing Director

Pune: Finolex Industries Limited announced that its Board of Directors has approved the appointment of Saurabh Dhanorkar as Managing Director for a period of two years, effective from 21st November 2024.Dhanorkar has been associated with the Company since 1983, holding various roles, and was Managing Director until 2012, when he retired. A qualified Chartered Accountant, he played a key role in the Company's growth from a Rs. 2 crore pipes manufacturer to a multi-location petrochemicals and plas

21 Nov 2024 10:48 am
Zepto names Rakesh Malloju as Senior Director – Product

Zepto has appointed Rakesh Malloju as the Senior Director - Product. In his new role, Rakesh will be responsible for leading the company’s product strategy and development, driving growth and innovation in Zepto’s offerings.With over 10 years of experience building products in the consumer internet space, Rakesh has successfully scaled products from 0 to 30 million MAUs. Prior to joining Zepto, he served as Product Lead at Apollo 24|7, the e-commerce platform of Apollo Hospitals Group, where

20 Nov 2024 6:17 pm
ABP Network maintains leadership in Comscore rankings, dominates Marathi and Bengali digital news

New Delhi: ABP Network has reinforced its leadership in the latest Comscore Rankings for both MMX and VMX, remaining the most preferred destination for news across digital platforms, including websites, apps, CTVs, and YouTube.In the Comscore VMX leaderboard for September 2024, ABP Network emerged as the #2 publisher in India with a reach of 122 million unique users. This significant achievement surpassed major competitors like India Today Group, Zee Digital, and Times Network. The top position

20 Nov 2024 6:04 pm
Harvest Gold campaign promotes healthy lifestyle with ideal breakfast partner

MUMBAI: Bimbo Bakeries India, the Indian entity subsidiary of baked foods company, Grupo Bimbo, announces the launch of new campaign for its bread brand, Harvest Gold’s health and wellness product Atta Bread. The campaign focusses on the role and impact of 30% daily fibre in supporting good gut health. To promote healthier lifestyle choices, the campaign, with a uniquely singular message of ‘Happy Tummy is a Happy You’, highlights that four slices of Harvest Gold 100% Atta bread is all one

20 Nov 2024 5:39 pm
Karan Rai joins ICA Pidilite as Vice President – Sales & Service

Chennai: Karan Rai has recently joined ICA Pidilite Private Ltd. as Vice President - Sales & Service. In this new role, Karan will be responsible for leading the company’s sales and service strategies, contributing to its growth in the wood finishes market.Before this, Karan served as Vice President - Corporate Marketing at Pidilite Industries, where he played a key role in enhancing the company’s marketing initiatives. He also has significant experience from his time at Vodafone Idea Limite

20 Nov 2024 5:36 pm
Dettol Banega Swasth India marks World Toilet Day with Muppets KK Kitanu and Neela Jadugar

Mumbai: Reckitt, a consumer health and hygiene company, in collaboration with over 100 partners, including Jagran Pehel, Gramalaya, AJYS, and Sesame Workshop India, celebrated World Toilet Day under its flagship campaign Dettol Banega Swasth India. The celebration featured India’s first indigenous muppets, KK Kitanu and Neela Jadugar, launched by Ayushmann Khurrana, as part of the campaign’s mission to educate children about sanitation and hygiene through fun and engaging methods like animat

20 Nov 2024 5:05 pm
Paragon Footwear debuts on Swiggy Instamart & Zepto in key cities

Mumbai: Paragon has announced its strategic expansion into quick commerce platforms through partnerships with leading players Swiggy Instamart and Zepto. This move aims to cater to the growing consumer demand for on-demand, convenient footwear solutions. With consumers increasingly prioritizing style and convenience, Paragon is stepping up to meet these needs, offering easy access to footwear at their fingertips.In the first phase, the service is being rolled out across eight key metropolitan ma

20 Nov 2024 4:55 pm
Netcore Cloud enhances Generative AI with Google Cloud

Mumbai: Netcore Cloud, a MarTech and customer engagement solution platform, has announced the expansion of its partnership with Google Cloud to enhance its product discovery, AI-powered search, merchandising, and customer engagement marketing platforms. Leveraging Google Cloud’s cutting-edge generative AI technologies, Netcore aims to empower brands with hyper-personalized experiences that will drive customer retention and revenue growth.Historically, product discovery and marketing platforms

20 Nov 2024 4:48 pm
EndemolShine India switches 7.5 Lakh plastic bottles, elevates sustainability on Bigg Boss sets

Mumbai: As the entertainment industry grows increasingly aware of its environmental impact, EndemolShine India, the production house behind the popular reality show Bigg Boss, has taken a major step towards sustainability. The company has replaced an estimated 7.5 lakh single-use plastic bottles with steel alternatives on the sets of the show, as part of a broader initiative to reduce its carbon footprint.This eco-friendly move, which affects the 800 crew members on set, includes not only the pr

20 Nov 2024 4:36 pm
The Hindu AI Summit 2024: Exploring the Transformative Power of Artificial Intelligence

Chennai: As artificial intelligence continues to revolutionize industries and transform societies, The Hindu Group is proud to announce The Hindu AI Summit 2024 . This premier event, scheduled for November 21 in Chennai, will bring together leading minds in AI, innovation, and policymaking to discuss the profound implications and opportunities of this transformative technology.The summit will be inaugurated by Kumar Jayant, Additional Chief Secretary, Department of IT & Digital Services, Governm

20 Nov 2024 4:27 pm
Jasleen Kaur G joins Bata India as Head – Category Marketing & PR for Brand Portfolio

Bata India has appointed Jasleen Kaur G as the new Head – Category Marketing & PR for its diverse brand portfolio. Jasleen, who was previously the Founder & CEO at Indiawood Global, will now lead the marketing efforts for Bata's extensive range of brands, including Bata, Hush Puppies, Weinbrenner, Bubble Gummers, Nine West, Power, Floatz, and North Star.Announcing her new role on LinkedIn, Jasleen shared, “Joined Bata India as Head- Category Marketing & PR for the brand portfolio.” Her app

20 Nov 2024 4:20 pm
Shreshth Trehan appointed Senior Manager at Accenture Song

Accenture Song has appointed Shreshth Trehan as its new Senior Manager. Before joining Accenture, Shreshth served as Senior Marketing Manager at The Coca-Cola Company, where he led creative strategies for prominent brands like Maaza and Minute Maid.Reflecting on his career transition, Shreshth shared on his LinkedIn: “After an incredibly rewarding chapter at Coca-Cola, I am starting an incredibly exciting journey at Accenture Song. I look back with pride at my time at Coca-Cola, where I was le

20 Nov 2024 3:53 pm
Jasrita Dhir joins Ashoka University as VP – Brand & Communications

Jasrita Dhir has been appointed Vice President of Brand & Communications at Ashoka University. Prior to this role, she served as Director of Marketing and Communications at Karkinos Healthcare. Jasrita announced the new position on her LinkedIn profile, sharing her excitement: I’m happy to share that I’m starting a new position as Vice President - Brand & Communications at Ashoka University!Before her tenure at Karkinos Healthcare, Jasrita held significant roles including Deputy Director –

20 Nov 2024 3:33 pm
Prasar Bharati to launch OTT platform on November 20

Mumbai: Prasar Bharati, India's public broadcaster, is all set to launch its much-anticipated streaming platform at the International Film Festival of India (IFFI) in Goa on November 20, 2024. The platform, which has been under development for over a year, will feature a rich archive of content from Doordarshan and All India Radio. The inauguration of the platform will be carried out by Information and Broadcasting Minister, Ashwini Vaishnaw, as confirmed by Prasar Bharati's Chairperson, Navneet

20 Nov 2024 3:00 pm
Minti Memaya joins Saatchi Propagate as Vice President

Saatchi Propagate, an advertising agency, has appointed Minti Memaya as Vice President. Memaya, who joined the agency two months ago, brings over 15 years of experience in client servicing, business leadership, and marketing across various industries.In her new role, Memaya is set to drive growth and innovation for Saatchi Propagate. Reflecting on her journey so far, Minti shared her excitement about the transition in a LinkedIn post: “It’s been 2 months since I joined as Vice President at S

20 Nov 2024 2:10 pm
Jagran New Media launches Gujarati Jagran App to expand Indic reach

Mumbai: Jagran New Media, the digital arm of Jagran Prakashan Ltd., has launched its new Gujarati Jagran App, marking a significant step in expanding its reach among Gujarati-speaking audiences worldwide. The app, available for free download on both iOS and Android platforms, is designed to deliver real-time news, entertainment, business updates, and more, all in the Gujarati language. The initiative aims to make news consumption easier, more accessible, and more personalized for Gujarati-speaki

20 Nov 2024 1:34 pm
Haleon and WPP launch ‘HealthNxt’ to transform health discussions in India

New Delhi: Haleon, formerly known as GlaxoSmithKline Consumer Healthcare, has launched its ‘HealthNxt’ initiative on November 14, 2024, to transform healthcare access and education across India. In collaboration with WPP, the initiative aims to leverage digital innovation, content, and technology to make healthcare more accessible and raise awareness about health in communities throughout the country.Driven by its core purpose of 'Delivering Better Everyday Health with Humanity,' Haleon ackn

20 Nov 2024 1:22 pm
Lectrix reveals new logo, signaling progress in mobility future

New Delhi: Lectrix, the e-mobility arm of SAR Group, has unveiled a striking new logo that signifies the brand’s evolution and its steadfast commitment to innovation, sustainability, and performance. This transformation marks the beginning of an exciting new phase as Lectrix prepares to redefine the electric vehicle (EV) landscape.The new logo, in a dynamic red hue, captures the brand’s passion, drive, and action-oriented approach. Red, symbolizing relentless energy, reflects Lectrix’s com

20 Nov 2024 1:10 pm
Apollo Cancer Centers Collaborate with Vikatan Publications for innovative Breast Health Awareness Campaign

Chennai: Apollo Proton Cancer Centre (APCC), Apollo Cancer Centers (ACC), and Vikatan Publications have launched a groundbreaking initiative under the #TalkPink theme for 2024 to raise awareness about breast self-examination in Tamil Nadu. The collaboration introduced a first-of-its-kind print innovation in Aval Vikatan , the state’s leading women’s magazine, aimed at helping women detect breast health issues early through a simple self-examination technique.The initiative provides women wit

20 Nov 2024 12:51 pm
Marathi’s First AI Anchor Zeenia is Back: Zee 24 TAAS Ushers in a New Era of Election Coverage with ‘महासंग्राम’ on 20th November 2024

MUMBAI: Zee 24 TAAS, Maharashtra’s leading Marathi news channel, proudly brings back its AI anchor, Zeenia, to spearhead its coverage of the high-stakes Maharashtra elections. Zeenia, renowned for her dynamic and insightful presentation, is on a mission to decode the pulse of Maharashtra's diverse population. Equipped with advanced AI-driven analysis, she will delve deep into critical subjects, including politics, religion, economics, and social issues, offering audiences an accurate and compr

20 Nov 2024 12:33 pm
Crosshairs Communication wins PR Mandate for Le Royal Monceau – Raffles Paris

Mumbai: Crosshairs Communication, a public relations and social media agency, has been appointed as the PR agency for Le Royal Monceau - Raffles Paris. As part of the mandate, Crosshairs will manage the end-to-end communication and PR strategy for the luxury hospitality brand, focusing on crafting and promoting the brand’s key messaging across Indian markets.Located in the heart of Paris, Le Royal Monceau is a beacon of Parisian elegance and contemporary luxury. This iconic hotel seamlessly bl

20 Nov 2024 12:18 pm
Avance PR bags Stovekraft’s PR Mandate for the North India Region

Gurugram: Avance PR has secured the mandate to manage Public Relations campaigns for Stovekraft, a leading kitchen and home appliances brand in the country. As part of the mandate, Avance PR will strategize and execute impactful PR campaigns and media relations across North India, including Delhi NCR, Haryana, Uttar Pradesh, Uttarakhand, Rajasthan, Jammu & Kashmir, and other key regions.Headquartered in Bengaluru, Stovekraft is a household name in the kitchen appliances industry, renowned for it

20 Nov 2024 12:01 pm
Havas Creative India secures Creative AOR Mandate for Eastman Auto & Power

New Delhi: Havas Creative India has been appointed as the creative agency for Eastman Auto & Power Ltd, the Last Mile E-Mobility Solutions, Continued Energy Solutions, and Solar Rooftop Solutions company. The appointment follows a competitive multi-agency pitch, positioning Havas as the strategic partner to help Eastman strengthen its brand presence and expand visibility in the Indian market.In a bid to cut through the competitive landscape of solar, energy, and power solutions, Eastman Auto & P

20 Nov 2024 11:48 am
CNBC-TV18’s 25th Anniversary inspires New Business Horizons at the Global Leadership Summit

Mumbai: CNBC-TV18 celebrated 25 years of journalistic excellence with the inaugural Global Leadership Summit, a landmark event that illuminated India’s growing influence in the global business and economic landscape. Held at the iconic Jio World Centre, the summit was a grand convergence of industry visionaries, policymakers, and thought leaders, all focused on discussing global challenges, emerging opportunities, and India’s ascent on the world stage.The summit began with an inspiring addre

20 Nov 2024 11:46 am
The Growing Intersection of Gaming and Entertainment in India

As India moves towards a digital future, gaming is emerging as one of the fastest-growing sectors within the entertainment industry. This growth is fueled by a generation that is increasingly digital-native, widespread internet access, and the proliferation of smartphones. As a result, gaming is transforming the landscape of recreation in the country. Globally, the boundaries between gaming and traditional entertainment are becoming blurred, and India is no exception.Gaming has experienced explo

20 Nov 2024 11:37 am
The Times Group hosts India’s first CUPRA FIP Tour’s FIP Promotion India Padel Open in Greater Noida

MUMBAI: India is set to welcome its first-ever international Padel tournament, the CUPRA FIP Tour, with the FIP Promotion India Padel Open, taking place from 21-24 November, 2024, at the Times Group’s Bennett University in Greater Noida. Along with Indian Padel talent, the tournament will host notable International players from countries like Spain, Japan, Netherlands, France, Italy and Iran.Organised by The Times Group and Padel League Private Limited (a subsidiary of PTL Sports Group) and sa

20 Nov 2024 11:10 am
Brands celebrate International Men’s Day with thought-provoking campaigns focusing on health, strength, and breaking stereotypes

This International Men’s Day, brands are challenging stereotypes, honouring men’s strength, promoting well-being. Initiatives like MediBuddy’s #MensHealthMatters address health neglect, Elver celebrates emotional well-being, inviting men to pause and reconnect. Brands like METRO Shoes and Spinny value men’s contributions, the bond with cars. Harfun’s #WeGotYourBack highlights unseen efforts, Manforce Condoms challenges beliefs. Brands spark conversations, encourage balance and well-bei

20 Nov 2024 11:09 am
ZEE’s Dilfluencers campaign stems from the powerful emotional bond between TV characters and viewers: Kartik Mahadev

ZEE Network is at the forefront of a ground-breaking campaign that's set to redefine the way brands connect with audiences. ZEE’s new campaign, Dilfluencers, is a fresh take on influencer marketing, spotlighting the beloved TV characters who are more than just fictional personas—they are a daily companion and a powerful presence in millions of homes across Bharat.With Dilfluencers, ZEE is shifting the focus from traditional social media influencers to the everyday, emotional connection that

20 Nov 2024 10:57 am
Netflix and Red Chillies Entertainment’s sixth project revolves around an outsider navigating Bollywood

MUMBAI: OTT platform Netflix and Red Chillies Entertainment are coming together for an untitled Bollywood series in 2025. Produced by Gauri Khan, the series marks Shah Rukh Khan's son Aryan Khan’s debut as a creator and director. The news of this partnership and project was announced in Los Angeles this week at an event — hosted by Bela Bajaria, Chief Content Officer, Netflix — showcasing international titles coming to the service next year.Set against the backdrop of the film industry, th

20 Nov 2024 10:39 am
Wahter Launches ‘Shot by Wahter’: A Bottled Water Offering Unique Advertising Opportunities for Brands

Wahter, a division of the Shiva Group, is set to disrupt the marketing landscape with the launch of Shot by Wahter, a revolutionary bottled water brand designed to cater specifically to GenZ. Founded by Amitt Nenwani and Kashiish A Nenwani, Wahter offers brands innovative advertising opportunities that transcend traditional media.Shot by Wahter is more than just a packaged drinking water – it’s a unique advertising platform. The brand's bottles, which serve as moving billboards, provide appr

19 Nov 2024 6:27 pm
Cox & Kings names Ramalingam Subramanian as President

Mumbai: Travel and tourism company, Cox & Kings, has announced the appointment of Ramalingam Subramanian (known as Ram) as President of Wilson and Hughes India and Cox & Kings.In his new role, Ram will spearhead the growth and transformation of the 260-year-old brand and its portfolio of over 200 sub-brands, focusing on meeting the evolving expectations of modern travellers.Ram brings a wealth of experience in strategic brand development, corporate leadership, and transformative marketing. He ha

19 Nov 2024 6:09 pm
Hindware’s ‘Build a Toilet, Build Her Future’ programme takes on a new dimension with the‘Dare to Dream’ theme this year

MUMBAI: Hindware, a bathware brand, continues its mission to empower young girls and uplift communities through its 'Build a Toilet, Build Her Future' programme. Launched in 2020 under the aegis, #HygieneThatEmpowers CSR initiative, the programme takes on a new dimension with the ‘Dare to Dream’ theme this year, leveraging the power of safe and accessible sanitation to empower girls to stay in school, pursue their dreams, and build a brighter future.Inadequate sanitation facilities remain a

19 Nov 2024 6:07 pm
Prime Video India to stream non-stop cricket action from New Zealand’s 2024-2025 season

Mumbai: Prime Video, an entertainment platform, is all set to bring the best of cricket from New Zealand to Indian screens, as the Black Caps and White Ferns take on top cricketing nations in a series of high-octane encounters. Following New Zealand’s historic Test victories over India, cricket fans in India will be able to witness live streaming of action-packed ODIs, T20Is, and Test matches from New Zealand, exclusively on Prime Video.The 2024-2025 cricket season promises to be one of the mo

19 Nov 2024 5:59 pm
MullenLowe Lintas Group India honoured among top 100 women-friendly companies in India for second year

Mumbai: MullenLowe Lintas Group India has announced its recognition as one of the ‘100 Best Companies for Women in India’ (BCWI) for the second year in a row by Avtar and Seramount. The company has also improved its ranking in 2024, underscoring its continued commitment to creating an inclusive, supportive, and empowering workplace for women.The BCWI study, conducted annually by Avtar, India’s leading Diversity, Equity & Inclusion (DEI) firm, in collaboration with Seramount, a US-based pro

19 Nov 2024 5:42 pm
Skillhub partners Tornelo & RummyCulture as Tech partners for SOG Grandmasters Series debut

New Delhi: The Skillhub Online Games (SOG) Federation has partnered with two global technology platforms, Tornelo and RummyCulture, to power the inaugural SOG Grandmasters Series. Tornelo, a FIDE (International Chess Federation)-approved platform, will handle the Indian Chess Masters (ICM) and Indian Chess Masters for Blind (ICMB) events, while RummyCulture, one of India’s fastest-growing online rummy platforms, will oversee the Indian Rummy Grandmasters (IRG). The collaboration ensures seamle

19 Nov 2024 5:29 pm
Jio Studios shines at IFFI 2024

Goa: Jio Studios, the media and content arm of Reliance Industries Limited (RIL), is making a powerful mark at the 55th International Film Festival of India (IFFI), showcasing an exciting and diverse lineup of films that promises to captivate audiences with a blend of intense dramas, thrilling mysteries, and thought-provoking social narratives. The studio’s presence at this prestigious festival highlights its growing influence in the Indian and global entertainment industries.Jio Studios is pr

19 Nov 2024 5:15 pm
Colgate initiates Indian oral health movement with free AI-driven dental screenings

Mumbai: Colgate-Palmolive (India) Limited, the country’s leading oral care brand, has launched its transformative Oral Health Movement, a nationwide initiative aimed at revolutionizing the way Indians approach oral health. Powered by advanced AI technology, this innovative program seeks to bridge the gap between awareness and accessibility of oral healthcare across India, encouraging individuals to prioritize their oral hygiene and take charge of their dental well-being.With an alarming 90% of

19 Nov 2024 4:55 pm
B Capital names Timur Akazhanov as General Partner

Mumbai: B Capital, a global multi-stage investment firm, has appointed Timur Akazhanov as General Partner. In his new role, Akazhanov will focus on strategic growth equity investments in technology and tech-enabled services companies, leveraging B Capital’s capabilities in scaling and globalizing next-generation businesses. He will primarily focus on opportunities where B Capital can acquire large stakes to achieve significant influence or control, fostering high-impact value creation across i

19 Nov 2024 4:42 pm
Suditi Industries buys a kids’ wear brand, Gini & Jony

Mumbai: Suditi Industries, a player in textile and garment manufacturing, has announced the acquisition of Gini & Jony, an iconic children's wear brand with a rich 44-year legacy in India. This strategic acquisition aligns with Suditi’s vision to establish a dominant presence in the kidswear market by leveraging its vertically integrated manufacturing capabilities, advanced supply chain, and technology-driven approach.The acquisition represents a key step in Suditi Industries' goal to transfor

19 Nov 2024 4:26 pm
Rajat Arora joins India Influencer Conclave as Co-Founder & Chief Strategy Officer

Rajat Arora has joined India Influencer Conclave as Co-Founder and Chief Strategy Officer (CSO). In his new role, Rajat will drive strategic initiatives and play a key role in shaping the future of the influencer marketing industry in India.Rajat has also been serving as the Co-Founder and Chief Strategy Officer at iCubesWire, a digital marketing agency. On LinkedIn, Rajat shared his excitement about the role, saying, “It’s been a while since I started my role at India Influencer Conclave as

19 Nov 2024 4:11 pm
Actor, entrepreneur Aayush Shah files legal criminal cases against Planet Marathi founder Akshay Bardapurkar over bounced cheques worth Rs. 87 Lakhs

MUMBAI: Actor and entrepreneur Aayush Shah Files Legal Criminal Cases Against Akshay Bardapurkar, the founder of Planet Marathi, over bounced cheques worth Rs. 87 Lakhs.Shah along with his business partner Mausam Shah, has filed multiple legal criminal cases under Section 138 of the Negotiable Instruments Act against Akshay Bardapurkar, founder of Planet Marathi. The cases pertain to a series of dishonoured cheques issued by Bardapurkar.According to the allegations, Bardapurkar issued nine signe

19 Nov 2024 3:44 pm
Parle Products aims to strengthen Hide & Seek’s connection with young audiences through a new ‘GIF it a Go!’ campaign

MUMBAI: Parle Products, a manufacturer of biscuits and confectionery, has launched an engaging new campaign for its Hide & Seek Choco Chip Cookies. Titled ‘GIF it a Go!’, the campaign introduces a twist to cookie enjoyment by exploring interactions through the world of GIFs.Hide & Seek, a premium choco chip cookie brand since 1996 offers a chocolatey experience. With this new campaign, the brand aims to become the go-to choice for premium choco chip cookies across India. The ‘GIF it a Go!

19 Nov 2024 2:36 pm
Shemaroo Entertainment and PWR Chain partner to innovate India’s digital entertainment through blockchain

Mumbai: Shemaroo Entertainment, an Indian media and entertainment landscape with over 60 years of experience, has announced a strategic partnership with PWR Chain, an advanced Layer 0 blockchain infrastructure. This collaboration designates PWR Chain as the official blockchain partner for ShemarooVerse, Shemaroo Entertainment’s upcoming immersive platform. Together, the two companies aim to redefine the digital entertainment experience in India by combining Shemaroo’s extensive content libra

19 Nov 2024 2:18 pm
Breaking News: President Droupadi Murmu to bestow awards at Aaj Tak’s 6th Edition of ‘Sahitya Aaj Tak’ Literary Festival

New Delhi: Aaj Tak is set to host the much-awaited sixth edition of its annual literary festival, ‘Sahitya Aaj Tak’, at the Major Dhyan Chand National Stadium in New Delhi from November 22 to 24, 2024. The event will bring together the finest literary minds, celebrated authors, and thinkers to honour the rich heritage of Indian literature.The highlight of this year’s celebration will be the ‘Aaj Tak Sahitya Jagriti Lifetime Achievement Award’ presented to the legendary poet, lyricist,

19 Nov 2024 2:15 pm
Shriya Saran conquers the Himalayas in Star vs Food Survival S2

Mumbai: Star vs Food Survival Season 2 concludes its culinary adventure series with an exhilarating episode featuring popular actor Shriya Saran and renowned Chef Ranveer Brar in the dense Himalayan mountains of Devbhoomi. Aired on November 18 on discovery+ and Discovery Channel, this action-packed episode takes viewers on a thrilling journey through altitudes surpassing 10,000 feet, combining survival challenges with moments of deep introspection and resilience.The episode begins with Shriya an

19 Nov 2024 2:04 pm
Prime Video’s ‘Citadel: Honey Bunny’ gets 8.4 mn unique viewers; Netflix’s ‘The Buckingham Murders’ gets 7.5 mn: Chrome OTT

MUMBAI: Prime Video’s ‘Citadel: Honey Bunny’ got 8.4 million unique viewers. Netflix’s crime-drama-thriller ‘The Buckingham Murders’ got 7.5 million viewers.Chrome DM has presented its latest OTT Insights: ‘The Buckingham Murders’ and ‘Citadel: Honey Bunny’.Chrome OTT (COTT), has released the latest data on OTT content consumption in India. The data highlights audience engagement across the platforms - Netflix and Amazon Prime Video from 8-15 November 2024.‘The Buckingham M

19 Nov 2024 1:51 pm
Lubi Industries partners with Patna Pirates for Pro Kabaddi League Season 11

MUMBAI: Lubi Industries a manufacturer of pumps and motors, has fostered its association with Pro Kabaddi League (PKL) by partnering with the Patna Pirates for the 11th season. As an Associate Partner for Patna Pirates, Lubi Pumps is looking to boost its brand visibility within one of the country’s most cherished sporting leagues. This collaboration not only allows Lubi Pumps to engage with the passionate fan base of the three-time league winners of Patna Pirates but it also opens doors for en

19 Nov 2024 1:33 pm
Prime Video reveals an impressive Indian lineup for the 55th International Film Festival of India IFFI

Mumbai: Prime Video is set to make a grand return to the prestigious 55th edition of the International Film Festival of India (IFFI) with an exciting array of exclusive premieres, performances, and thought-provoking industry insights. Demonstrating its continued commitment to promoting excellence in cinematic arts and its passion for diverse storytelling, Prime Video’s line-up at IFFI 2024 promises to captivate audiences with some of the most anticipated content from India and beyond. World Pr

19 Nov 2024 1:18 pm
News18 Kannada’s Rising Karnataka 2024 to celebrate state’s growth, culture, and vision

News18 Kannada is set to host Rising Karnataka 2024, an event that brings together some of the most prominent voices and thought leaders to discuss the state’s cultural heritage, governance, and future aspirations. The event is scheduled to take place on November 19, 2024, at The Lalit Ashok, Bengaluru.Through a series of engaging discussions and keynote addresses, Rising Karnataka 2024 will explore pivotal themes that define the spirit of Karnataka while envisioning its progress on multiple f

19 Nov 2024 1:04 pm
Baanhem Ventures secures investment from Kumar Vembu’s Mudhal Partners to foster first-generation entrepreneurs in TN

Chennai: Baanhem Ventures, the creator of the innovative business reality show Startup Thamizha , has raised INR 33 million in fresh funding from tech leader Kumar Vembu through his newly established investment firm, Mudhal Partners . The investment will help accelerate the venture's mission to nurture first-generation entrepreneurs from Tamil Nadu and empower them to become next-gen innovators and job creators.Founded earlier this year by Hemachandran L. and Balachandar R., Baanhem Ventures foc

19 Nov 2024 12:41 pm
Ramraj Cotton onboards Abhishek Bachchan as Brand Ambassador

Mumbai: Ramraj Cotton, a traditional and ethnic wear brand, has announced Bollywood actor Abhishek Bachchan as their new brand ambassador. Known for his distinctive personality and ability to resonate with diverse audiences, Bachchan will represent Ramraj Cotton in upcoming television commercials, posters, and an extensive marketing campaign aimed at expanding the brand’s presence.This strategic collaboration with Bachchan is in line with Ramraj Cotton’s mission to enhance its swadeshi roots

19 Nov 2024 12:21 pm
KFC ropes in Indian actor Vijay Deverakonda for campaign ‘Taste The Epic’

MUMBAI: KFC has roped in actor Vijay Deverakonda for campaign ‘Taste The Epic’. The VD 12 actor was recently seen having a taste of crispy chicken at India’s most Epic KFC. Vijay, who has been working with an international action director for his upcoming film, posted a series of posts on Instagram from his latest Epic food adventure.In the posts, he was seen hanging out of a hot air balloon flying several feet above land, experiencing India’s Most Epic KFC In The Sky. Vijay was seen enj

19 Nov 2024 12:16 pm
COLORS presents Apollena – Sapno Ki Unchi Udann: a dreamer’s journey from small town to space

Mumbai: In a groundbreaking celestial tribute, COLORS has named a star Apollena, in honor of its upcoming space-themed drama, Apollena – Sapno Ki Unchi Udann . The unique gesture marks a historic moment in the world of television and underscores the show’s empowering message of defying limits and chasing one’s dreams. The star, symbolizing the limitless potential of dreams, shines brightly for the inspiring story of Apollena, a small-town girl determined to become India’s first female as

19 Nov 2024 12:01 pm
Jaro Education’s campaign, “#SuccessKiTayari,” stresses guidance for selecting online management and technology programs

MUMBAI: In a world where career choices and educational paths can often feel overwhelming, Jaro Education has launched its '#SuccessKiTayari' campaign. This campaign features actor Naveen Kasturia and badminton player Saina Nehwal.Together, they look to help empower professionals with confidence, guidance, and skills to make informed career choices and achieve meaningful success. The campaign underscores a message: choosing the right educational path is more than just a step; it’s a journey th

19 Nov 2024 11:59 am
CricHeroes partners with The Local Talk for exclusive Ad Sales rights in North India

New Delhi: CricHeroes Pvt. Ltd., a leading platform for amateur cricket, has entered into an exclusive partnership with TLT Advertising Solutions Pvt. Ltd. (The Local Talk), granting the company exclusive advertising sales rights for CricHeroes in North India.Under the agreement, The Local Talk will be responsible for generating, managing, and selling advertising space associated with CricHeroes’ properties in the North Indian market. The partnership aims to expand CricHeroes’ presence in th

19 Nov 2024 11:40 am
Britannia wins trademark battle as Delhi HC stops Desi Bites from using “Good Day” trademark

New Delhi: The Delhi High Court has granted an ex parte ad interim injunction in favor of Britannia Industries in a trademark infringement case against Desi Bites Snack, restraining the latter from using the mark GOOD DAY on its products, including soan papdi and papad.Britannia, which has registered the GOOD DAY trademark under Class 30 since 1986, argued that its brand had acquired significant goodwill and reputation in the bakery and confectionery sectors. The FMCG giant’s legal team emphas

19 Nov 2024 11:24 am
Epic Channel celebrates 10th anniversary with a digital campaign

MUMBAI: Hindi-centric infotainment network Epic Channel is celebrating its 10th anniversary.It was launched on 19 November, 2014. It says that it focussed on the heritage of the country , from mythology and spirituality to gastronomy, wildlife, military history, technology, and stories of extraordinary individuals. Its philosophy is 'Soch Se Aage' (Beyond Imagination).Epic Channel has launched a digital campaign titled 'Soch Se Aage: Celebrating 10 Years of Epic' .The campaign celebrates the cha

19 Nov 2024 11:20 am