Chennai-based Tractors and Farm Equipment Limited (TAFE), one of the world’s largest manufacturers of tractors and agricultural machinery, announced a landmark resolution with global farm equipment giant AGCO Corporation, culminating in a comprehensive settlement of all outstanding matters related to brand ownership, commercial agreements, and equity shareholding. As part of the agreement, TAFE will become the sole and exclusive owner of the iconic Massey Ferguson brand for the territories of
Mumbai: Taruneet Khandpur, a seasoned sales leader with a decade-long career spanning enterprise account management, digital media, and radio, has joined The Trade Desk as Director – Business Development. He transitions from his role as Principal Account Director at LinkedIn, where he helped businesses achieve full-funnel marketing objectives through data-driven strategy and performance marketing solutions.At LinkedIn, Taruneet played a pivotal role in partnering with enterprise clients across
Delhi: Samosa Singh, a quick-service restaurant (QSR) brands, has unveiled a bold new brand identity, featuring a refreshed logo, revamped menu, and a renewed commitment to healthier, tastier, and crispier snacking experiences. The transformation reflects the brand’s ongoing evolution and its focus on staying culturally rooted while meeting the needs of today’s conscious consumers. As founders, this moment is incredibly special for us. We are excited to unveil not just a new look and menu, b
Mumbai: Alphion India Pvt Ltd., an innovator in broadband, optical networking, and IoT solutions, has announced the appointment of Anupam Shrivastava, former Chairman and Managing Director of Bharat Sanchar Nigam Ltd. (BSNL), as Senior Advisor. This strategic move comes as Alphion strengthens its vision for inclusive digital transformation, enhanced public sector collaboration, and deeper rural broadband penetration.Shrivastava, who served as BSNL’s CMD from January 2015 to June 2019, brings w
Mumbai: Gaurav Kalra, a seasoned voice in Indian sports journalism, has officially stepped down from his role as Vice President – Current Affairs at JioStar (formerly Viacom18), marking the end of a three-year tenure that encompassed some of the most significant sporting events in recent times.Announcing his departure on LinkedIn, Kalra shared, “Three years. Three IPLs. Three WPLs. A Football World Cup. An Olympics. Several IPL & WPL auctions. Multiple bi-lateral cricket series. A bunch of s
Mumbai: NeoNiche Integrated Solutions, an experiential marketing firm, has successfully partnered with Butterfly Appliances to execute its brand refresh and new product launch. The collaboration marked the unveiling of Butterfly’s refreshed identity and new logo, with a focus on creating an immersive brand experience that resonated deeply with both internal and external stakeholders.The initiative aimed to orchestrate a brand journey that reflects Butterfly’s renewed positioning, while spark
Bangalore: The Indian Influencer Governing Council (IIGC) marked a major milestone in India’s creator economy with the successful completion of its Third Chapter at Taj Bangalore, uniting over 100 leading voices including influencers, marketing heads, and digital leaders. In a landmark announcement, IIGC declared December 2nd as “World Influencer Day”, a global occasion to honour the contributions of creators across platforms and genres.The event saw the launch of IIGC Protect, a pioneerin
Mumbai: Boston Consulting Group (BCG), a management consulting firm, has announced the appointment of Yasushi Sasaki as the next Asia Pacific Chair, effective July 1, 2025. Sasaki, who is currently the Northeast Asia System Leader, will succeed Neeraj Aggarwal, who has led the region since 2018. Based in Tokyo, Sasaki has been with BCG since 2002.“Thanks to Neeraj’s leadership, BCG’s business in Asia Pacific is now stronger, more connected, and more future-ready than ever,” said Yasushi
Gurgaon: In a strategic move that blends purpose with star power, Saatvik Green Energy Limited (SGEL) has announced the appointment of Bollywood superstar Kartik Aaryan as its official Brand Ambassador. The collaboration marks a pivotal moment for SGEL as it amplifies its mission to promote clean, self-reliant, and sustainable energy solutions across India.What began as an impromptu conversation among SGEL’s top leadership—including Neelesh Garg (Chairman & Managing Director), Manik Garg (Ma
Mumbai: Wooden Street, a digital-first furniture and home solutions brand, has announced the appointment of Pulkit Tiwari as Chief Growth and Marketing Officer. In this strategic role, Pulkit will lead the company’s marketing, growth, and brand strategy efforts, working closely with the founder’s office and leadership teams across retail, technology, and operations.Bringing over a decade of cross-sector experience across companies like Wipro, Amazon, and Ericsson, Pulkit has a strong foundat
Chennai: Polymatech Electronics, India’s pioneering semiconductor company, has announced the appointment of Allen Nejah as Chief Innovation Officer and Head of New Product Development. This strategic move reinforces the company’s commitment to accelerating the development of cutting-edge semiconductor and RF systems for sectors including AI, healthcare, and sustainable electronics.In his new role, Nejah will lead Polymatech’s global innovation strategy, driving research and development eff
Delhi: AVPN, Asia’s largest network of social investors, has announced the appointment of Achal Agarwal as the new Chair of its Board of Directors, effective 1 July 2025. Achal succeeds Veronica Colondam, who has served as Chair since 2021 and guided the organisation through a pivotal phase of expansion.Achal has a longstanding association with AVPN, having served on the board from 2016 to 2019 and rejoining in 2024. His strategic insight has played a critical role in shaping AVPN’s mission
Mumbai: HEINEKEN N.V., the Netherlands-based global brewing giant, has officially appointed Vineeth Suresh as the Head of its India Global Capability Centre (GCC), HEINEKEN Business Services India Private Limited, based in Hyderabad.Vineeth brings with him extensive leadership experience in the GCC sector. Prior to this role, he was a Partner at KPMG, leading the GCC practice for Consumer Markets & Retail. His career spans several transformative leadership positions at major organizations such a
Mumbai: Birla Opus Paints, the decorative paints brand from Aditya Birla Group’s Grasim Industries, has unveiled its latest brand campaign, Celebrating Colours of India, as an extension of its core philosophy ‘Duniya Ko Rang Do’. The heartwarming film, set against the iconic Gateway of India, showcases how colour can reimagine India's timeless monuments and rekindle national pride through beauty and transformation.Following the success of the brand’s premiere campaign introducing the bel
Mumbai: Birla Opus Paints, the decorative paints brand from Aditya Birla Group’s Grasim Industries, has unveiled its latest brand campaign, Celebrating Colours of India, as an extension of its core philosophy ‘Duniya Ko Rang Do’. The heartwarming film, set against the iconic Gateway of India, showcases how colour can reimagine India's timeless monuments and rekindle national pride through beauty and transformation.Following the success of the brand’s premiere campaign introducing the bel
New Delhi: DigiStreet Media, a full-service marcom agency, has been awarded the branding and digital mandate for Tasty Ninja, a new-age snacking brand launched by Ichiban Oishi LLP Foods. The agency will oversee the brand’s website development, packaging design, and digital strategy across platforms.Under this comprehensive mandate, DigiStreet will lead the development of Tasty Ninja’s visual identity, e-commerce platform, and product packaging for its debut offerings, while also curating th
Bengaluru: Glance, the consumer technology company known for pioneering AI-native experiences, has announced the appointment of Amit Bansal as Senior Vice President & General Manager of Roposo, its next-generation commerce platform. Roposo enables individuals to build and scale personalized, content-first storefronts, redefining the future of shopping.This strategic appointment comes as Glance accelerates its bold vision for Glance AI — an advanced commerce platform that harnesses generative A
New Delhi: REA Group has officially announced the appointment of Praveen Sharma as the new Chief Executive Officer of REA India. Sharma will also become part of the REA Group’s Executive Leadership Team, reinforcing the company's focus on scaling its presence in the fast-evolving Indian proptech market.An industry veteran with over 25 years of experience in senior management across technology, digital, media, and advertising sectors in India and the Asia Pacific region, Praveen brings deep exp
New Delhi: Wellbeing Nutrition, a leading health and wellness brand, has announced the appointment of Varun Kandhari as its new Chief Marketing and Growth Officer. With over 18 years of experience in marketing and P&L leadership at global FMCG giants including Mars Wrigley, Unilever, and Davide Campari-Milano N.V., Varun brings a proven track record of scaling consumer businesses and building iconic brands. This strategic appointment underscores Wellbeing Nutrition’s commitment to long-term gr
In 2024, as marketers obsessed over AI targeting and attribution models, one of the world's biggest consumer crazes emerged from a surprisingly simple idea: sell toys in unmarked boxes so buyers don't know what they're getting. This blind box model helped transform Labubu from a niche collectible into a $419 million franchise for Pop Mart.It’s a reminder that some of the biggest opportunities lie in mechanisms that seem too basic to matter. The magic was always in the mystery When Blackpink's
In a city where over 7.5 million people rely on local trains daily, Reeva Sakaria, Co-founder, Yatri and her team have created a government-approved, real-time transit solution that now powers over 1.5 million active users, all without a single rupee spent on advertising. Yatri looks to provide accurate train schedules, live platform updates, crowd indicators, and more—earning it the trust of the everyday Mumbaikar. Medianews4u.com caught up with Reeva Sakaria, co-founder Yatri and the driving
The retail sector in India has witnessed a dramatic transformation in its advertising approach, with cross-media ad spends registering substantial growth over the last five years. According to the latest TAM AdEx 2024 Cross Media Advertising Recap , the retail sector not only demonstrated resilience but also accelerated investments in both traditional and digital media, reflecting a well-balanced and evolving strategy aimed at omnichannel consumer engagement. Television: Stronghold with Strategi
Mumbai: Despite mounting economic headwinds and geopolitical uncertainty, innovation remains firmly at the heart of corporate strategy—especially in India, where 95% of companies rank it among their top three priorities. This key finding emerges from Boston Consulting Group’s (BCG) latest report, Most Innovative Companies 2025: In Disruptive Times, the Resilient Win , based on two decades of research into corporate innovation strategies. BCG’s 19th Annual Innovation Study reveals that comp
New Delhi: Ideabaaz – Bharat Ka Apna Startup Manch – a bold, new-age startup platform that champions entrepreneurship from India’s heartland, has brought on board YAAP Digital as its Integrated Marketing Partner. This strategic collaboration marks a significant step in transforming Ideabaaz from a startup showcase into a nationwide movement rooted in culture, creativity, and inclusivity. Founded by media entrepreneur Jeet Wagh, Ideabaaz has set its sights on democratizing the Indian entrep
Mumbai: POGO is bringing the spirit of Rath Yatra to life with its dynamic Jay Jagannath social media campaign, uniting kids and families in a joyful celebration of Indian culture and devotion. This year, POGO is capturing the festive fervour on-ground at Puri’s Rath Yatra, recording kids chanting “Jay Jagannath!” with catching energy and sharing heartwarming wishes for Lord Jagannath. These moments are being compiled into a vibrant audio-visual montage, set to the Jay Jagannath title trac
Mumbai: As influencer marketing cements itself as a core pillar of brand strategy, influencer intelligence platform Qoruz has launched the Creator Brand Fit (CBF) Index — a contextual framework designed to help marketers evaluate creator-brand compatibility beyond generic engagement metrics. This new approach recognizes the need for more nuanced, campaign-specific alignment in influencer selection.Traditionally, creators have been measured using universal benchmarks such as follower count, eng
MUMBAI: PVR INOX Pictures, a multiplex chain, has expanded its partnership with Chord, the networking-first creative agency incubated by 1702 Network. The aim is to enhance its digital brand presence and foster deeper engagement with moviegoers across social platforms.As the entertainment industry becomes increasingly social and audience-centric, PVR INOX Pictures is reaffirming its commitment to meaningful digital storytelling. With Chord now leading its creative media strategy, the brand aims
Kerala's top businesspeople, including the heads of some of the Rs 1000+ crore companies and patriarchs of major family-run businesses, attended the prestigious Dhanam Business Summit and Award Nite 2025, held on June 25 at Kochi.The 17th edition of the Summit, hosted at Le Mridien Convention Centre, drew around 1,000 delegates from across India and abroad. Organised by Dhanam Business Media, the publishers of Dhanam Business Magazine, and hundreds of entrepreneurs and professionals, the event b
Gurugram: Kulp.AI, the AI-first development platform redefining how full-stack applications are built through natural language prompts, has partnered with digital marketing agency Team Pumpkin to lead its performance marketing initiatives across India. As part of this strategic collaboration, Team Pumpkin will manage Kulp.AI’s end-to-end performance marketing efforts—ranging from paid media strategy and campaign execution to audience targeting and conversion rate optimization—across high-i
MUMBAI: 7UP, Pepsi’s refreshment brand, is making sound an integral part of its identity with the launch of its first-ever sonic logo in India. This is an audio signature that captures the brand’s spirit of delight, and refreshment. As one of the lead markets for 7UP globally, India is leading the way in a bold chapter for the brand with this new sonic identity - one that goes beyond imagery and embraces multisensory design to create deeper connections with its consumers.More than just a jin
Mumbai: Gucci has officially announced the appointment of Lee Know, a member of the globally celebrated K-pop group Stray Kids, as its newest Global Brand Ambassador.Since debuting with Stray Kids in 2018, Lee Know has earned acclaim for his remarkable versatility—not only as a dynamic performer, but also as a songwriter and composer—cementing his place as a multifaceted artist in the global music and fashion landscape.With a keen personal sense of style, Lee Know has often incorporated Gucc
Mumbai: PlayboxTV, a OTT aggregator platform, has launched PlayShots, a bold new vertical-format feature offering bite-sized, original Indian micro-dramas—each under 10 minutes. This marks a strategic expansion into short-form content, tuned to the preferences of today’s mobile-first viewers.Speaking on the launch, Aamir Mulani, Founder & CEO of PlayboxTV, said, With the fast-paced life most Indians are leading, we expect our groceries to arrive in 10 minutes, and similarly, great stories sh
Mumbai: 91Springboard, a workspace innovator, has announced the appointment of four key senior leaders to bolster its executive team and reinforce its customer-centric approach. The company has appointed Niroopa Padmanabhan as Chief Design Officer, Prashant Nair as Director - Sales, Bindu Nambiar as General Manager - Account Management & Alliances, and Tarun Dhawan as General Manager - Sales & Leasing. These appointments are part of 91Springboard’s broader strategy to accelerate business expan
Gurgaon: One MobiKwik Systems Ltd., a digital wallet, has announced key leadership elevations aimed at accelerating growth and innovation. Saurabh Dwivedi has been promoted to Chief Technology Officer (CTO), while Dhruv Wadhera has been elevated to Senior Vice President (SVP), Offline Payments.Saurabh Dwivedi joined MobiKwik in August 2023 as SVP – Engineering for the Payments division and has since been instrumental in building high-performing engineering teams and scaling product infrastruct
MUMBAI: Zoho, a global technology company headquartered in Chennai, launched a new ad campaign, 'It Takes Time'. The campaign emphasises the time and dedication it takes to build anything lasting. Through the use of various metaphors, the campaign also highlights Zoho's own journey over three decades to become a global brand trusted by 130+ million users.The campaign's core message is: 'To build anything that truly lasts, it takes time'. It brings to light Zoho's commitment to building not just
New Delhi: Ipsos, a market research company, has officially completed the acquisition of The BVA Family. The deal was finalized following regulatory clearances, including consultations with employee representatives in France and approval from competition authorities.This acquisition significantly expands Ipsos’ capabilities in France and adds strategic depth in the UK and Italy. The BVA Family brings a strong reputation in customer experience monitoring, point-of-sale behavior analysis, and pu
New Delhi: Sterlite Electric, a global player in products and solutions, along with its power transmission infrastructure company Resonia Ltd. and clean energy venture Serentica Renewables, has announced the appointment of Namrata Mehra as the Head of Brand, Marketing & Communication Strategy across all three businesses.In her new role, Namrata will lead all aspects of brand positioning, marketing, and communications—including media outreach, internal communications, and digital strategy. She
Mumbai: Bright Brain, a digital marketing agency known for its performance-driven strategies and compelling brand storytelling, has been awarded the digital marketing mandate for The Spotted Cow—a celebrated Indian brand bringing European-style artisanal cheeses to the local palate. Known for their handcrafted offerings like Burrata di Bufala, Buffalo Mozzarella, Camembert, and signature Brie, The Spotted Cow has carved a niche among food connoisseurs, chefs, gourmet retailers, and top-tier ho
In a world where scrolls are infinite and attention spans are fleeting, brands are beginning to ask harder questions. As shared by Ramanpreet Singh, Vice President – Events, SKIL, these insights reflect a growing shift in the industry. Does virality still equal victory? Once seen as marketing’s golden ticket, virality promised overnight fame and exponential reach. But in 2025, smart marketers have moved the goalpost. Because fame without follow-through is just noise. What really matters now
New Delhi: The News Broadcasters Federation (NBF) has strongly condemned the violent attack on the Hyderabad office of Monica Broadcasting, which owns and operates Mahaa News, calling the incident a direct assault on journalistic freedom and integrity.On Saturday, June 28, around 1:30 PM, a mob of over 40 individuals, allegedly linked to a regional political party, forcibly entered the Mahaa News office. The intruders intimidated and threatened staff, including camera crews, and physically assau
Mumbai: Britannia Good Day has launched a special edition ‘Flavours of Equality’ Pride Pack, a limited-edition offering that brings together rival brand Parle Monaco in a bold show of inclusivity and solidarity for Pride Month. The campaign, conceptualized by Enormous, is a first-of-its-kind gesture underscoring that even in a competitive market, unity for a cause is possible.At the heart of the initiative was a symbolic invitation: Britannia sent a Pride-wrapped pack with a message — “I
MUMBAI: SJ Uplift Kabaddi Pvt Ltd, the exclusive rights holder for both the World Super Kabaddi League (WSKL) and the Uttar Pradesh Kabaddi League (UPKL), has announced the launch of the inaugural edition of WSKL. The aim is to make Kabaddi a truly global sport. With the active engagement of nearly 30 countries and formal confirmation from 20 national federations the inaugural season is tentatively scheduled for February–March 2026 and will be hosted in Dubai, a strategic location chosen to ma
Mumbai: NDTV India has announced the addition of three seasoned journalists — Subhankar Mishra, Meenakshi Kandwal, and Malika Malhotra — to its editorial team. This move is a part of the network’s strategic editorial shift aimed at reinforcing its commitment to credible, field-driven journalism that resonates with Bharat’s evolving narrative.Each journalist brings a unique skill set to the table. Subhankar Mishra, with over 30 million followers across platforms, is among the most followe
Medianews4u.com caught up with Aanya Jain and Meghna Sahgal, the co-founders of Run Frenzy. They are creative producers behind digital campaigns for OTT Shows and Brands.At just 23 and 27 respectively, Aanya and Meghna who founded Run Frenzy just under two years ago, have worked with the top names, brands and have done work proving that age is just a number.With Run Frenzy, they’ve created a content studio that looks to transform ideas into campaigns, bridging the worlds of cinematic storytell
Chennai:At the latest edition of AdTalk hosted by the Advertising Club Madras, Ajay Gupte , CEO – South Asia of Wavemaker , delivered a captivating address on the theme “Positive Provocations – To Win in the New World.” With infectious energy, sharp anecdotes, and award-winning case studies, Ajay shared what it takes for brands to thrive in a fast-evolving marketing ecosystem—where curiosity, experimentation and courage lead the way. From BPL to Dream11: Then vs Now Opening with a nost
Popular singer composer Kailash Kher has slammed Mumbai film industry saying it is making few meaningful films and most of them are 'faltu and timepass' Appearing in Rajat Sharma's iconic AAP KI ADALAT show, Kailash Kher said: I am saying, film industry is not a bad place. It's a good place, they toil hard and show the mirror to society. I watched few films since childhood, but let me say, very few meaningful films are being made. Timepass Aur Faltu Type Ki Cheezen zyada hoti hai (they are mostl