Colors to launch ‘Laxmi Narayan’, featuring goddess Laxmi and lord Vishnu

Every husband and wife balance each other, mirroring the divine synergy embodied by goddess Laxmi and Lord Vishnu. Colors is preparing to showcase the ideal couple with 'Laxmi Narayan', following the success of 'ShivShakti-Tap Tyaag Tandav.'Premiering on April 22nd, the mythological saga Laxmi Narayan promises to unlock abundance by showcasing the belief in Har Ghar Mein Hain Laxmi Narayan. Starring Srikant Dwivedi and Shivya Pathania, the show airs Monday to Friday at 10 pm on Colors. Alok Jain

19 Apr 2024 5:35 pm
Royal Challengers Bengaluru restores three lakes as part of Go Green Initiative

As per India Cares Foundation’s latest report, Royal Challengers Bengaluru (RCB) have completed the restoration work of two major lakes in Bengaluru upscaling the water holding capacity of these lakes and adding civic amenities in a third lake, while improving the biodiversity around these water bodies as part of RCB Go Green Initiative.RCB launched the Lake Improvement Works Project as part of their ESG commitment in October 2023 with a focus on desilting and developing the Ittgalpura Lake an

19 Apr 2024 5:16 pm
Concept PR secures Fashion Entrepreneur Fund partnership

Concept PR India won the PR mandate for Fashion Entrepreneur Fund, which supports fashion entrepreneurs with an initial investment of Rs 20 crores, inviting them to showcase ideas and realize their dreams.Led by Sanjay Nigam and Vagish Pathak (Chairman, Fashion Entrepreneur Fund), the Fashion Entrepreneur Fund (FEF) has garnered the support of prominent key business leaders as investors, including Indian film director Karan Johar, Vinod Dugar (Honorary Consul of Malawi and Co-Promoter of RDB Gro

19 Apr 2024 4:58 pm
ABP News launches campaign to empower voters for 2024 elections

ABP News's 'Jeetna Aapka Zaroori Hai' campaign highlights the voters' crucial role in shaping India's democracy during the ongoing 18th Lok Sabha Elections.ABP News' 'Jeetna Aapka Zaroori Hai' campaign urges Indian citizens to exercise their right to vote, emphasizing that voters, not political parties, hold the power to shape the nation's future in the pivotal election.Reflecting the essence of the ‘Jeetna Aapka Zaroori Hai' campaign, Avinash Pandey, CEO of ABP Network , stated: “Democracy

19 Apr 2024 4:28 pm
InfoVision welcomes Radhika Venkatraman to its Advisory Board

InfoVision Inc, a leading global digital services company headquartered in the United States, announced the appointment of Ms. Radhika Venkatraman to its Advisory Board. Ms. Venkatraman brings extensive experience in technology leadership and business acumen to InfoVision’s executive leadership panel, promising to be a catalyst for innovation and growth.With an impressive career track that spans across high-impact roles at Credit Suisse and Verizon, Ms. Venkatraman is revered for her dynamic a

19 Apr 2024 2:16 pm
Hyundai Motor India Launches ‘Grameen Mahotsav’, A Vibrant Initiative Bringing Joy and Connectivity to Rural India ‘Hyundai Khushiyon ka Mela’

Gurugram: Hyundai Motor India Ltd. (HMIL), embarks on a mission to deepen its roots in rural India. Recognizing the diverse needs of consumers across every corner of the country, Hyundai Motor India proudly introduces Grameen Mahotsav - a vibrant initiative celebrating the essence of rural India. With rural sales accounting for over 19% of its total sales, HMIL is committed to fostering strong bonds with rural communities. Under Grameen Mahotsav, Hyundai is orchestrating an array of engaging act

19 Apr 2024 2:15 pm
Aap Ki Adalat: Setting the Bar for Influence in News Broadcasting

India's iconic television news show, Aap ki Adalat, stands as a beacon of influence in the realm of news broadcasting. Renowned for its incisive interviews and candid discussions, the show, hosted by World’s most followed journalist on Twitter (formally X) Rajat Sharma, offers viewers a unique perspective, delving into a myriad of issues from politics to entertainment. With its unparalleled format and impactful interviews, Aap ki Adalat has etched its place as a keystone of Indian television,

19 Apr 2024 2:13 pm
History TV18 challenges accepted history with The Hunt for Hitler, exploring the truth behind his final days

History TV18 will premiere History's Greatest Mysteries: The Hunt for Hitler on April 20, 2024, at 9:00 PM, presenting a new perspective on Hitler's alleged suicide during the final days of World War II. The show delves into the truth behind his demise, aiming to captivate viewers with a fresh take on this enduring 20th-century mystery. Most historians believe Hitler died in WWII's final days in Berlin's bunker by suicide, yet doubts linger due to his missing body, sparking theories that he or

19 Apr 2024 2:07 pm
Havas Play facilitates partnership between Valvoline and Lucknow Super Giants for IPL 2024

Mumbai : Havas Play, the specialised sports, entertainment, and content division of Havas Media Network India, has tapped into the world’s largest T20 cricket extravaganza, the Indian Premier League 2024 by facilitating a strategic tie-up between IPL team Lucknow Super Giants and Valvoline as its Official Lubricant Partner. This association will look to further strengthen the brand perception of the lubricant behemoth, for which Havas Media India has been managing the integrated duties since 2

19 Apr 2024 12:45 pm
MMA Global India’s Impact Mumbai Edition 2024 to show marketers effective ways to use AI

Mumbai : On 24 April 2024 the Mobile Marketing Association (MMA) Global India's Impact Mumbai Edition 2024 will take place. The theme is 'Marketing in the Age of AI - Inspire, Innovate, Integrate' and the aim is to transcend the conventional, urging stakeholders to reimagine the fabric of marketing strategies through the lens of AI.At the heart of this year’s MMA Impact is a drive to move beyond the buzzwords, offering actionable insights, use cases, and forward-thinking solutions that help ov

19 Apr 2024 12:39 pm
Equirus Welcomes Amit Arora as Chief Operating Officer and Managing Director

Mumbai, India - Equirus, a leading financial services company, announces the appointment of Amit Arora as its new Chief Operating Officer (COO) and Managing Director. Amit joins Equirus with a distinguished track record of leadership and success in the financial sector, marking a significant addition to the company's executive team. With extensive experience in senior leadership roles, including his tenure as CEO of Sharekhan BNP Paribas Financial Services Pvt Ltd where he demonstrated exception

19 Apr 2024 11:58 am
News18 Tamil Nadu’s comprehensive coverage of Tamil Nadu’s polling day

As Tamil Nadu gears up for a significant moment in its democratic journey, News18 Tamil Nadu extends a warm invitation to the public to join us for exclusive live coverage of the Tamil Nadu polling day. As thevoters across the state exercise their democraticrights, News18 Tamil Nadu promises to deliver riveting stories, live updates, and unmissable moments straight to your screens. Our team is dedicated to bringing you comprehensive coverage that captures the pulse of democracy in Tamil Nadu. Ne

19 Apr 2024 11:12 am
Tata Neu’s campaign takes the form of an entrance test

Mumbai : The New Thing created a campaign for Tata Neu. It took the form of an entrance test that gets consumers admission into India’s biggest sporting event the Tata IPL 2024.The agency said that in a digital arena and season saturated with marketing noise, most brands try to grab your eyeballs. The aim of this one is to have consumers scratching their heads.The aim is to push ‘NeuCoins’, an IP of Tata Neu. T+A+T+A+N+E+U = 7. So the parties leant into it.Named #7ForAReason, the launch me

19 Apr 2024 11:04 am
Netflix expects revenue growth of 13-15% for the fiscal

Mumbai : US and global OTT platform Netflix has said that for fiscal 2024, it expects revenue growth of 13-15%. It now expects FY24 operating margin of 25% up from the prior forecast of 24%.In Q1, revenue grew 15% year over year, or 18% on a foreign exchange (F/X) neutral basis , driven primarily by membership growth as well as pricing. ARM rose 1% year over year, or 4% on a F/X neutral basis. Revenue was above guidance as paid net additions (9.3M vs. 1.8M in Q1’23) were higher than had been f

19 Apr 2024 10:57 am
Shouvik Roy to lead business transformation for Media.Monks India

Media.Monks India has onboarded Shouvik Roy as the leader spearheading Business Transformation. Bringing his wealth of experience and entrepreneurial spirit to the table, Shouvik Roy assumes the pivotal role of orchestrating transformative strategies, tailored to fuelling the expansion of the diverse clientele at Media.Monks India.Shouvik Roy’s role at Media.Monks will be working closely with Robert Godinho, the Managing Director at Media.Monks India, who was promoted to drive the company’s

19 Apr 2024 10:51 am
KFC’s campaign films see Colonel Sanders showcasing the crispiest, juiciest burgers from around the world

MUMBAI : A dreamy getaway to Mexico. Sunny days spent on a Caribbean beach. Hours spent strolling the streets of America.It’s that time of the year when vacations and adventures are on everyone’s mind. KFC has prepared an itinerary - the International Burger Festival. These are five Zinger Burgers inspired by global flavours.In the new campaign launched today, the OG celebrity chef Colonel Sanders is all set to take consumers on the adventure of a lifetime. All KFC fans need to do is ‘take

19 Apr 2024 10:25 am
Wakefit.co asks employees to put in 70 hours a week to sleep

Mumbai : Wakefit.co a D2C home and sleep solutions brands, looked to reignitedthe widely debated 70-hour week conversation through a campaign. Chaitanya Ramalingegowda, Director and co-founder, Wakefit.co has drawn attention to the importance of productivity, well-being, and the elusive pursuit of the ideal work-life balance by recommending that employees aim for an astounding 70 hours of sleep every week.As a brand that advocates for the importance of sleep health, Wakefit.co said that it is co

19 Apr 2024 10:20 am
Dollar Industries launches campaign backing democracy ahead of general election 2024

Mumbai : Dollar Industries, which works in the textile industry has launched an initiative to honour the spirit of democracy in India. As the country gears up for the approaching general elections, this initiative intends to highlight the collective efforts of individuals and organisations engaged in securing the seamless conduct of this election. As a responsible corporate entity, Dollar Industries Ltd is dedicated to upholding the principles of democracy and civic involvement. Our initiative a

19 Apr 2024 10:16 am
Cannes Lions unveils 2024 programme

The Cannes Lions International Festival of Creativity’s 2024 extensive content programme will showcase more than 150 hours of content, with around 500 speakers from across the spectrum of creativity. The Festival runs from 17 to 21 June, in Cannes, France.About this year’s line-up, Natasha Woodwal, Director of Content, LIONS, said: “Our open call for content gives us unparalleled insight into what matters most to the industry right now, and we’ve used this to design a programme filled wi

19 Apr 2024 10:03 am
Marketers miss out on measuring the full impact of marketing investments: WARC

Mumbai : As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined by disruption, uncertainty and experimentation.According to Warc data, only a small fraction of marketers (2%) are using the following measurement techniques in combination - marketing mix modelling (MMM), experiments, attribution - to assess the full impact of their marketing.As measurement continues to evolve, WARC, the global authority on marketing effectiveness, has today released

19 Apr 2024 9:57 am
Goafest 2024 to take place from 29th to 31st May, 2024 in Mumbai

Mumbai: Keeping in mind the forthcoming Lok Sabha elections, the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) have taken a conscious and collective decision to host Goafest 2024 and ABBY Awards Powered by One Show 2024 in Mumbai. The 17 th edition of the festival will take place from 29 th to 31 st May, 2024 at Westin Powai, Mumbai. [caption id=attachment_2408736 align=alignleft width=200] Prasanth Kumar[/caption] Prasanth Kumar, President of the Advertising Ag

19 Apr 2024 8:59 am
Network18’s TV News business posts 28% revenue growth in Q4FY24, full year revenue up by 24%

Network18’s TV news business has recorded a massive jump of 28% in its revenue in the fourth quarter of FY24.The largest TV news network in India registered a revenue of Rs 461 crore in Q4FY24, as compared to Rs 360 crore for the same quarter in FY23.The revenue for the full fiscal stood at Rs 1556 crore, as compared to Rs 1252 crore in FY23.The TV news business delivered a strong performance, demonstrating its readiness to leverage strong operating position in the election season. The network

18 Apr 2024 9:31 pm
Network18’s TV News business posts 28% revenue growth in Q4FY24, full year revenue up by 24%

Network18’s TV news business has recorded a massive jump of 28% in its revenue in the fourth quarter of FY24.The largest TV news network in India registered a revenue of Rs 461 crore in Q4FY24, as compared to Rs 360 crore for the same quarter in FY23.The revenue for the full fiscal stood at Rs 1556 crore, as compared to Rs 1252 crore in FY23.The TV news business delivered a strong performance, demonstrating its readiness to leverage strong operating position in the election season. The network

18 Apr 2024 9:31 pm
OneVerse Gaming makes power play with PokerSaint acquisition

OneVerse Gaming , a leading player in the gaming business, today announced the successful acquisition of PokerSaint , a leading online poker site. This is the fourth acquisition of the gaming powerhouse.OneVerse Gaming’s strategic acquisition of Poker Saint signals a significant step forward in its aggressive expansion plans. The acquisition underscores OneVerse Gaming's commitment to diversification and market leadership, positioning the company for sustained growth and profitability in the h

18 Apr 2024 6:49 pm
Shikhar Dhawan invests in Svish, becoming the brand ambassador

Svish, a D2C brand in men’s grooming and hygiene, has announced its collaboration with renowned Indian cricketer Shikhar Dhawan. Dhawan, not only investing in Svish but also assuming the role of its esteemed brand ambassador, brings a unique blend of passion and influence to the brand's journey ahead. Shikhar Dhawan stated, I am delighted to embark on this exciting journey with SVISH. Their commitment to innovation and quality aligns perfectly with my values. As an athlete, grooming is essenti

18 Apr 2024 5:46 pm
Influencer marketing is impactful but success isn’t guaranteed: Comscore

Mumbai : While influencer marketing is recognised as a highly impactful form of contemporary marketing, similar to other marketing approaches, success is not guaranteed. It's fundamental to monitor the campaign's progress in alignment with the predefined goals to ensure maximum effectiveness. Below are three significant KPIs: Campaign Reach - Measure the post’s reach and Impression. It will give brands an idea about the influencer’s impact in creating brand awareness. Social Engagement – M

18 Apr 2024 5:41 pm
Vivek Wadhera joins ORIX India as CEO & MD

ORIX India, a leading financial services company, announced the appointment of Mr. Vivek Wadhera as its new Managing Director (MD) and Chief Executive Officer (CEO), effective April 2nd, 2024. With an illustrious career spanning over 25 years in the financial sector, Vivek joins ORIX India with a wealth of experience from esteemed organizations such as Citigroup, Barclays, and most recently DMI Finance, where he served as Group Chief Financial Officer. Having previously dedicated a decade to ORI

18 Apr 2024 5:26 pm
Microsoft continues to dominate as the most imitated brand in phishing attacks: Research

Mumbai : Microsoft continues to dominate as the most imitated brand in phishing attacks, accounting for a staggering 38% of all brand phishing attempts in Q1 2024. Google made a modest advance to the second spot, capturing 11% of attempted brand phishing attacks. LinkedIn sees a rise to third place, with 11% of such attempts, reflecting the dynamic nature of cyber threats. Airbnb makes waves by entering the top brands list for the first time, showcasing the adaptability of cybercriminals in thei

18 Apr 2024 5:15 pm
TV reach of the live broadcast of IPL’s first 22 days on Disney Star clocked 8% growth vs 2023; TVR grows by 15%

Mumbai: Disney Star, the official broadcaster of Tata IPL 2024, continues to see a rise in TV viewership for the marquee tournament. As per BARC data, Disney Star has registered a cumulative reach of 44.8 crore viewers for the first 22 days (26 matches) of Tata IPL 2024 garnering 18,800 crore minutes of total watch-time. Cumulative reach for the live broadcast has grown 8% compared to the last season with match ratings (TVR) growing by 15%.The showdown clash between MI and RCB on 11 April drew a

18 Apr 2024 5:09 pm
ET NOW & ET NOW Swadesh announces ‘BSE Day’ Celebration

Mumbai: English business news channel ET NOW and Hindi Business News Channel ET NOW Swadesh from Times Network is set to celebrate BSE Day, on April 19, 2024, between 9:15am to 3:30pm.Commemorating the BSE Day will be the ceremonial market opening led by Nikunj Dalmia, Editor-in-Chief of ET NOW & ET NOW Swadesh, BSE MD & CEO Sundararaman Ramamurthy, Keki Mistry (Vice Chairman & Chief Executive Officer, HDFC Ltd, Independent Director and Strategic Adviser) and Hemendra Kothari (Investment Banker,

18 Apr 2024 5:03 pm
The Marcom Avenue expands client base; onboards Sudeep Sengupta as its Business Director

Integrated Marketing Communications firm The Marcom Avenue has witnessed a healthy last quarter and the new financial year with the acquisition of new clients that include Jaipur-based Jhandewalas Foods (owners of the Naman brand of Ghee and other food products), Leadership communications of Jhandevalas Foods Founder CMD Rakesh B Kulwal, emerging Electric Commercial Vehicle manufacturer & brand iBoard Mobility ( iboardmobility.com ) emerging D2C fashion brand Sonam's Label, The Sriram Universal

18 Apr 2024 4:41 pm
Shaping Maharashtra’s Future: Zee 24 TAAS Debuts ’24 चं Sarkar’ for Comprehensive Election Analysis

Zee 24 TAAS, Maharashtra's premier news channel, is thrilled to introduce its groundbreaking election program, '24 चं सरकार .' With a steadfast dedication to delivering news that enlightens, educates, and empowers, '24 चं सरकार ' heralds a new era in election journalism, setting the standard for comprehensive coverage and insightful analysis tailored specifically for the discerning viewers of Maharashtra. Maharashtra holds a central role in Indian elections, exerting

18 Apr 2024 4:30 pm
Shaping Maharashtra’s Future: Zee 24 TAAS Debuts ’24 चं Sarkar’ for Comprehensive Election Analysis

Zee 24 TAAS, Maharashtra's premier news channel, is thrilled to introduce its groundbreaking election program, '24 चं सरकार .' With a steadfast dedication to delivering news that enlightens, educates, and empowers, '24 चं सरकार ' heralds a new era in election journalism, setting the standard for comprehensive coverage and insightful analysis tailored specifically for the discerning viewers of Maharashtra. Maharashtra holds a central role in Indian elections, exerting

18 Apr 2024 4:30 pm
News18 Lokmat launches ‘Mood Maharashtracha’, a groundbreaking show for the Elections 2024

News18 Lokmat has announced its extensive election programming lineup, as the anticipation for the 2024 Elections builds up. Amongst the various shows, the much-awaited ‘Mood Maharashtracha’, is all set to embark on a unique journey across the towns and cities of Maharashtra. News18 Lokmat ‘Mood Maharashtracha’, is a groundbreaking initiative that delves deep into the real issues faced by the people of Maharashtra. With a dedicated branded van going around the state, the show brings thes

18 Apr 2024 4:18 pm
Amit V Satija Joins FOIP as Co-Partner and Chief Business Officer

FOIP is thrilled to announce the appointment of Mr. Amit V Satija as Co-Partner and Chief Business Officer. With over 25 years of extensive experience spanning Real Estate, Insurance, and Education sectors, Mr. Satija brings a wealth of knowledge and strategic expertise to his new role. Mr. Satija's career highlights include his transformative tenure at Max New York Life Insurance, where he spearheaded the organization's evolution into one of the most respected brands in the Insurance Industry w

18 Apr 2024 3:47 pm
Mygate’s new strategy highlights commitment to community tech solutions

Mumbai : Mygate has announced its new corporate brand identity as 'The Living Experience Tech Company'. This marks a step towards the company’s commitment to improving everyday living. This strategic move aligns the brand with both Mygate’s evolving offering, and the evolving needs of the four million families it serves it explains.The company was founded in 2016. It said that it has focussed on technological innovation in community living. Increasingly, though, its applicability has extende

18 Apr 2024 2:34 pm
JioCinema reveals Ranneeti: Balakot & Beyond trailer, a high-intensity war-room drama

JioCinema's upcoming fictional war room drama Ranneeti: Balakot & Beyond delves into India's largest defence operation. The show, featuring a stellar cast including Jimmy Shergill, Lara Dutta, Ashutosh Rana, Ashish Vidyarthi, and Prasanna, explores modern warfare across physical borders, social media, digital tactics, and covert political moves. Directed by Santosh Singh and produced by Sunjoy Waddhwa, the high-octane series reflects real-life events and sets new cinematic standards. Premiering

18 Apr 2024 2:06 pm
JioCinema records 71.5 crore views for MI vs CSK clash

JioCinema garnered 71.5 Crore views for the Mumbai Indians vs. Chennai Super Kings match on April 14th. Fueled by Dhoni's last over and Sharma's ton, TATA IPL's platform saw 933 Crore minutes and 13 Crore viewers, surpassing the TATA IPL 2023 Final.JioCinema started the 2024 season strong with 59 Crore views and 660 Crore minutes on Day 1. After 29 matches, it hit 1200 Cr views and 14,800 Cr watch-time with 38.3 Cr viewers, marking a 42% growth in viewers from the same period in the prior season

18 Apr 2024 1:42 pm
iD Fresh ‘Grandmother’s Approval’ campaign captures essence of traditional wisdom in fresh food

Mumbai : iD Fresh Food, a fresh food brand, has unveiled their latest campaign titled Grandmother’s Approval. This is an iteration of their annual TransparenSee initiative.In celebration of World Idli Day (30th March), the company welcomed five grandmothers from diverse backgrounds to its facilities. The matriarchs were given the valuable task of evaluating iD’s production process firsthand, and granting their seal of approval to the brand.The grandmothers were requested to observe every asp

18 Apr 2024 1:30 pm
iD Fresh ‘Grandmother’s Approval’ campaign captures essence of traditional wisdom in fresh food

Mumbai : iD Fresh Food, a fresh food brand, has unveiled their latest campaign titled Grandmother’s Approval. This is an iteration of their annual TransparenSee initiative.In celebration of World Idli Day (30th March), the company welcomed five grandmothers from diverse backgrounds to its facilities. The matriarchs were given the valuable task of evaluating iD’s production process firsthand, and granting their seal of approval to the brand.The grandmothers were requested to observe every asp

18 Apr 2024 1:30 pm
Tinder’s ‘Every Single Vote Counts’ awareness campaign encourages first-time daters to become first-time voters

India: Tinder , the world’s most popular app for meeting new people, launches a ‘Every Single Vote Counts’ awareness campaign in India in collaboration with Yuvaa, a leading youth media organization in India and Mark Your Presence, a non-partisan organization in India that empowers and educates young voters to strengthen democracy. As India gears up for the world’s largest democratic election this year with over 20 million 1 young first time voters, this initiative is a call to action, r

18 Apr 2024 1:15 pm
Sony YAY! marks 7 years with Shin-chan launch

Sony YAY! has introduced the iconic show Shin-chan, emphasizing its commitment to quality content for young audiences. The channel celebrates the passionate fandom of Shin chan with new episodes and movies. This summer, Sony YAY! has put together one of the most robust lineups in the category, that will feature an eclectic mix of the kids’ favourite shows that are homegrown and also that are handpicked from across the globe. This new addition of the fan favourite show Shin-chan - the timeless

18 Apr 2024 1:11 pm
Boldfit to bring its expertise in fitness accessories to cricket through a collaboration with IPL franchise Mumbai Indians

Mumbai : Boldfit will bring its expertise in fitness accessories to cricket through a collaboration with IPL franchise Mumbai Indians this IPL season.Through this partnership, Boldfit will offer Mumbai Indians-branded merchandise, including fitness tools. Fans will have access to a range of products that have been designed to optimise their training regimes. Boldfit said that it is looking to solidify its presence in the realm of sports and fitness.The IPL is not only a platform for showcasing c

18 Apr 2024 1:02 pm
Levis launches campaign ‘New Fits, Infinite Possibilities’ featuring brand ambassador Deepika Padukone

Mumbai : Jeans brand Levis has launched a campaign 'New Fits, Infinite Possibilities' featuring brand ambassador Deepika Padukone in the latest fits.The company said that there are close to 15 fits to choose from - the retro-inspired flare, the laid-back loose, and the timeless classic straight. The goal is to appeal to everyone, and cater to every mood, style, and occasion.Loose Fits the company said are all about comfort and '90s inspired style. The Low Loose channels Y2K vibes with a wide, st

18 Apr 2024 12:57 pm
Star Vijay debuts new fiction series, Veetukku Veedu Vasappadi

Star Vijay has launched Veetukku Veedu Vasappadi, an emotional family drama airing Monday to Friday at 6.30 pm starting April 22, 2024. ‘Veetukku Veedu Vasappadi’: The story centers on Vishwanathan's family dynamics, including his three sons and two daughters. Parvathi, the eldest daughter-in-law, fosters harmony. Pallavi, a new daughter-in-law, disrupts peace maliciously. Parvathi, the protagonist, counters Pallavi's schemes with love and responsibility. The tale explores Parvathi's efforts

18 Apr 2024 12:49 pm
Manorama Online and Project Shakti fight deepfakes in 2024 Elections

Manorama Online, the digital version of Malayala Manorama, partners with Shakti: India Election Fact-Checking to combat fake news in General Elections 2024. Shakti helps identify misleading information like deepfakes on social media to stop false news spread during elections. Shakti, an India Election Fact-Checking Collective, collaborates with major news outlets and fact-checking bodies nationwide. It aims to detect early online misinformation, like deepfakes on social media, for transparent di

18 Apr 2024 12:44 pm
Managing Editor Nalin Mehta applauds Moneycontrol’s triumph over legacy newspapers, maps out future strategy in an email to staff

New Delhi: In the past couple of months, Moneycontrol has emerged as a dominant force in business news, surpassing legacy competitors like the Economic Times in terms of users, page views and time spent on the platform.MediaNews4U has obtained an internal email from Moneycontrol’s Managing Editor Nalin Mehta to the staff, where he highlighted the platform's achievements and outlined a roadmap for future growth. “A key reason for Moneycontrol being the ‘markets ki dhadkan’ is our relentle

18 Apr 2024 12:30 pm
Managing Editor Nalin Mehta applauds Moneycontrol’s triumph over legacy newspapers, maps out future strategy in an email to staff Top of Form

New Delhi: In the past couple of months, Moneycontrol has emerged as a dominant force in business news, surpassing legacy competitors like the Economic Times in terms of users, page views and time spent on the platform.MediaNews4U has obtained an internal email from Moneycontrol’s Managing Editor Nalin Mehta to the staff, where he highlighted the platform's achievements and outlined a roadmap for future growth. “A key reason for Moneycontrol being the ‘markets ki dhadkan’ is our relentle

18 Apr 2024 12:30 pm
Cerelac and Bournvita crisis: Brands must address criticism, communicate openly, and proactively resolve issues

The brands frequently find themselves entangled in crises that can shake consumer trust to its core, especially in the ever-evolving landscape of consumerism. Presently, Baby food brand Nestle Cerelac and Mondelez’s Bournvita became the casualties for adding Sugar. While Nestle Cerelac faces the criticism for adding Sugar in its products manufactured and supplied for kids in poor nations, Bournvita is facing the wrath of the government as it urged e-commerce platforms to reclassify it and simi

18 Apr 2024 12:17 pm
ScoopWhoop Media’s Sriparna Tikekar joins 4AM Worldwide as Chief Creative Officer

Mumbai : 4AM Worldwide, a digital first, integrated brand solutions agency has announced the appointment of Sriparna Tikekar as its chief creative officer. The new appointment comes at a time when the agency is keen on strengthening its creative offerings to clients powered by innovation and technology to drive relevance and scale. In her new role, Tilekar will be responsible for leading the creative vision for 4AM and will work closely with teams on revamping the agency’s creative offering an

18 Apr 2024 12:03 pm
Pranav Sabhaney rejoins Ogilvy as Vice President – Strategy

Ogilvy has appointed Pranav Sabhaney as its new Vice President – Strategy. This is his second stint at the company. He previously worked as Vice President (Strategy) at FCB Interface. On joining Ogilvy, Sabhaney wrote on his LinkedIn post, “10 years later and we are back at Ogilvy! This time smarter and wiser. Onwards and upwards.” Prior to FCB Interface, Sabhaney associated with Supari Studios as VP – Content Strategy from 2022 to 2023 before which he was on a hiatus. Previous to this,

18 Apr 2024 11:10 am
BEI Confluence board elevates Abhishek Gupta to Joint Managing Director

New Delhi: Leading independent 360 agencies, BEI Confluence has announced the elevation of Abhishek Gupta who has been leading the BEI Confluence business operations as Dy. MD for the last 4 years to Joint Managing Director (JMD) with effect from April 1, 2024. Abhishek has been working with BEI Confluence since 2016 where he joined from Ogilvy & Mather. In O&M Abhishek worked for over four years as a Client Servicing Director leading O&M’s flagship brands like Sprite and Kinley from the Coca-

18 Apr 2024 11:07 am
Agnello Dias joins Spinach Experience Design as Co-founder

Former Creative Chairman of Dentsu and Co-founder of TaprootDentsu, Agnello Dias has joined Spinach Experience Design as Co-founder. Eshani Kumbhani, Co-founder at Spinach Experience Design in a LinkedIn post wrote, “Nurturing a company from 0 to 1 is an immeasurable path. Taking it beyond is a dream. Not when you have a wing-man named Agnello Dias. It gives me immense pride to announce that Aggi is now #cofounder of Spinach Experience Design.” The post further read, “As Spinach embarks on

18 Apr 2024 10:57 am
VerSe Innovation acquires Magzter; launches Dailyhunt Premium offering access to international publishers

Bengaluru : Local language technology platform VerSe Innovation, today announced the acquisition of Magzter, a cross-platform, self-service, global digital newsstand with a library of 8,500+ premium magazines and newspapers. This move marks Dailyhunt’s strategic foray into super premium content and signifies a transformative juncture in VerSe Innovation’s journey to becoming India’s largest digital media tech conglomerate. Launched as Dailyhunt Premium, this subscription-based offering wil

18 Apr 2024 10:26 am
Leo Burnett Mumbai elevates Abhimanyu Khedkar and Neetika Aggarwal as Managing Partner; Saurabh Dahiya named Head of Strategy

Mumbai : Leo Burnett Mumbai has announced new appointments to its senior leadership team. The Leo Burnett Mumbai senior leadership team now comprises Abhimanyu Khedkar elevated as Managing Partner, Neetika Aggarwal appointed as Managing Partner, and Saurabh Dahiya as Head of Strategy. The agency is poised to leverage its momentum and success, and the new leadership team will power the leap forward to the next phase of growth.The enhanced leadership structure is designed for a culture of greater

18 Apr 2024 10:10 am
Future. Female. Forward Season 2: Mumbai’s Leadership Circle Unites Women Leaders for Impactful Change

CNBC-TV18, a purpose-driven brand committed to fostering gender parity and empowering women leaders, proudly announces “Female. Forward Season 2: The Leadership Circle - Mumbai Edition, presented by HSBC India . Following the resounding success of its Season 2 launch in New Delhi, this exclusive event is scheduled for April 18 th , Thursday in Mumbai. It promises an evening of engaging dialogue and insightful activities aimed at creating a space for women leaders to Connect, Express & Evolve.

18 Apr 2024 9:20 am
Nasher Miles appoints industry veteran Anil Verma as Chief Strategy Officer

Nasher Miles, a luggage brand with vibrant designs, appoints industry veteran Anil Verma as Chief Strategy Officer, consolidating their position post success on Shark Tank India. Before Nasher Miles, Anil held leadership roles at Purplle.com, Samsonite, and Delsey Paris, showcasing exceptional leadership and collaboration. His focus on innovation aligns perfectly with Nasher Miles' vision. With Nasher Miles expanding offline, Anil's vast experience will drive this strategy, overseeing retail exp

18 Apr 2024 9:17 am