Mumbai: Valentine’s Day 2026 saw brands moving beyond clichs to explore love in its most honest, everyday forms—through humour, culture, behaviour, and emotional nuance. From jewellery brands championing heartfelt expression to quick-commerce and FMCG players redefining modern romance, this year’s campaigns reflected how love today is less about grand gestures and more about intention. Leading the way, KISNA Diamond and Gold Jewellery launched “Kyunki Pyaar Jatana Zaroori Hai”, a film

Mumbai: Rene Gerhard has joined Managing Director - BMW Group Asia at BMW Group.Ren Gerhard joins the role with deep institutional knowledge of BMW Group, having held multiple leadership positions across key global markets. Prior to this appointment, he has worked with BMW Group Thailand, BMW Group Australia, BMW Sydney & MINI Garage Sydney, BMW India, BMW Group, BMW Group Niederlassung Berlin, and BMW Group Niederlassung Frankfurt. He began his career at BMW Group in 2009 as Sales Manager at BM

Mumbai: Click OK Studio has launched a new hourly rental content creation studio in Mumbai, aimed at serving the city’s rapidly expanding creator economy. Designed for creators, brands, photographers, podcasters, and production teams, the studio offers a flexible, ready-to-use setup tailored to the demands of today’s digital-first content landscape.As short-form video, branded content, and podcasts continue to drive content consumption, the need for professional yet operationally simple prod

Mumbai: Emirates has launched a new advertising campaign featuring Indian cricket star Suryakumar Yadav, timed ahead of the ICC Men’s T20 World Cup. The campaign reinforces the airline’s long-standing association with international cricket and marks its continued investment in one of the world’s most-followed sports.For nearly three decades, Emirates has maintained a consistent presence in global cricket, partnering with major ICC tournaments across more than ten cricket-loving nations. Th

Mumbai: Underneat, India’s fast-growing mass-premium innerwear brand co-founded by creator Kusha Kapila and fashion industry veteran Vimarsh Razdan, has unveiled Underwoman, a new brand campaign that humorously addresses everyday wardrobe struggles through a cinematic storytelling lens.The campaign introduces a fictional “cupboard world” where clothes are brought to life as expressive characters grappling with unrealised potential due to lack of the right innerwear support. Moving away fro

Mumbai: Dr. Kushal Sanghvi has joined Animmoov Digital Media as Advisor and Director.Dr. Sanghvi most recently served as Chief Revenue Officer at iCubeswire, where he played a pivotal role in scaling the business and was instrumental in founding the Indian Influencer Governing Council (IIGC) across the country. He currently also serves as Director at Komerz.Announcing the new role on his LinkedIn handle, Dr. Kushal Sanghvi shared, Happy to announce that I’ve joined as an Advisor and Director o

Mumbai: Prime Video announced that its latest Telugu Original crime suspense drama, Cheekatilo, has become the most-watched South Original movie on the platform within its first week of release. The film premiered worldwide on January 23 and recorded viewership across 89% of India’s pin codes, while also emerging as one of the top trending titles on Prime Video India during its launch weekend.The strong performance underscores the growing national appeal of South Indian original content and hi

Mumbai: Generali Central Life Insurance (GCLI) has unveiled the second phase of its national brand campaign ‘Here Now’, shifting the narrative from new beginnings to life-stage financial planning, with a strong focus on children’s futures and retirement readiness.Following the brand’s relaunch in November 2025 after Central Bank of India came on board as a joint venture partner, Phase 2 builds on the awareness created earlier and moves towards deeper consumer consideration. While the fir

Mumbai: ARROW from the house of Arvind Fashions has marked a strategic expansion into womenswear with the launch of an online-only limited edition capsule collection. The brand has onboarded actor Khushi Kapoor as the face of the campaign, aligning with ARROW’s evolving identity and strengthening its connect with a younger consumer base.The online-first campaign signals ARROW’s entry into the women’s segment with a focus on modern elegance and versatile styling. Designed for women seeking

Mumba: Anand Rathi Share and Stock Brokers Limited, a leading player in India’s financial services industry, has launched a new digital campaign titled ‘Sahi Guidance’, bringing a refreshing dose of humour to investment communication. Breaking away from the traditionally sombre tone of BFSI advertising, the in-house scripted campaign uses short, “snackable” video formats to address the serious challenges of stock market volatility and misinformation through a relatable and entertaining

Bengaluru: Nestl India celebrated a landmark moment for one of the country’s most iconic food brands with the launch of a commemorative postal stamp marking 50 years of MAGGI in India. The stamp was unveiled by Manish Tiwary, Chairman and Managing Director, Nestl India, alongside Chirag Paswan, Minister of Food Processing Industries, Government of India.The special stamp pays tribute to MAGGI’s five-decade journey in India, during which it has evolved with changing consumer tastes while beco

Mumbai: Tanqueray has announced a global partnership with actor, producer and businesswoman Sarah Jessica Parker, appointing her as the brand’s global ambassador and ushering in a new chapter for the iconic premium gin. The collaboration kicks off a global movement that celebrates the power of saying “No” in the pursuit of excellence, anchored in Tanqueray’s heritage of craft, experimentation and uncompromising standards.Bigger than a traditional campaign, the partnership marks the begin

Gurugram: After announcing its association with Team India as Lead Sponsor, Apollo Tyres has unveiled its latest brand campaign, ‘Har Safar Mein Dum Hai’, celebrating the grit, discipline and enduring spirit that define Indian cricket. Anchored by a powerful and emotional brand film, the campaign draws a strong parallel between the journey of India’s cricketers and the ethos that drives Apollo Tyres.The campaign film features cricket legend and Apollo Tyres brand ambassador Sachin Tendulka

Delhi: Samsung, a consumer electronics brand, has announced the launch of its Proactive Summer Care Campaign, encouraging customers to service their air conditioners (ACs) and refrigerators ahead of the peak summer season. The campaign, running from February 04 to March 15, 2026, offers exclusive discounts of up to 50% on select service benefits.The initiative is designed to promote timely appliance maintenance, helping customers ensure better cooling performance, improved energy efficiency, and

Mumbai: Hyundai Motor India Limited (HMIL) created a striking visual spectacle at Mumbai’s iconic Worli Sea Link, projecting its global partnership with the International Cricket Council (ICC) as excitement builds for the ICC Men’s T20 World Cup 2026.As an ICC Global Premier Partner for 2026 and 2027, Hyundai used the landmark installation to celebrate India’s deep-rooted passion for cricket while marking the build-up to one of the world’s biggest sporting events. The high-impact project

Mumbai: India’s iconic billion-dollar beverage brand Thums Up has launched a new high-energy ‘Taste the Thunder’ anthem featuring Hanumankind and Vishal Dadlani, bringing together the worlds of hip-hop and rock to celebrate the brand’s signature toofani spirit.Built around the powerful line “Aaj Kuch Toofani Kartein Hain”, the anthem captures raw, unapologetic energy and youthful attitude, reinforcing Thums Up’s bold and intense brand personality. The collaboration strengthens the

New Delhi: HDFC Bank, a private sector bank, has partnered with STUDDS Accessories Ltd., the world’s largest two-wheeler helmet manufacturer by volume in Calendar Year 2024 (Source: CARE Report), along with local traffic police authorities, to roll out The Helmet Receipt campaign — an on-ground road safety initiative designed to encourage responsible riding and raise awareness about the long-term consequences of riding without a helmet.Aligned with National Safety Month observed in January,

Gurugram: Hyundai Motor India Limited (HMIL) today announced the launch of its nationwide customer engagement initiative, ‘Hyundai Always Around’, aimed at delivering a comprehensive and seamless automotive experience for both existing and prospective customers. The one-day pan-India campaign will be held on February 8, 2026 (Sunday) across Hyundai touchpoints nationwide.Designed as a single-window platform, the ‘Hyundai Always Around’ campaign will offer customers access to a wide range

Mumbai: GetCompanion, a technology-led platform focused on enabling emotional support through human companionship, has unveiled its latest digital video campaign, “HereForYou.” The campaign underscores the growing need for genuine human connection in a world that is digitally connected but emotionally distant.Rooted in everyday experiences, the campaign draws attention to the often-unspoken reality of modern loneliness. At a time when conversations around emotional wellbeing, burnout, and is

Mumbai: Cipla Limited has launched a nationwide awareness campaign titled ‘Win Over Weight’, aimed at encouraging a more informed, empathetic, and science-led understanding of obesity care in India. The initiative seeks to move the conversation beyond stigma and appearance, focusing instead on improved health, mobility, confidence, and overall quality of life.Designed to reshape perceptions around obesity, the campaign positions medical consultation as a proactive and empowering step rather

Mumbai: More than 50 television channels have shut down operations or surrendered licences in India over the past three years, a statistic that at first glance appears to signal deep distress in the broadcasting industry. However, media analysts argue that the closures reflect a structural reset rather than a collapse—marking the end of an expansion-heavy era and the beginning of a more efficiency-driven media market.According to analyst Jayant Shilanjan Mundhra, the Indian television industry

New Delhi: Manjushree Technopack Ltd., India’s largest rigid plastic packaging company, has announced a major brand transformation with its Board approving the proposed change of the company’s name to ‘Alternicq Limited’, subject to receipt of necessary statutory and regulatory approvals.The rebranding marks a significant strategic shift for the company—from a quality and scale-led manufacturing organisation to a customer-centric, innovation-led provider of integrated packaging solutio

Gurugram: Pramerica Life Insurance, one of India’s fastest-growing life insurance companies, has announced the latest edition of its flagship brand campaign, This Is My Climb, marking a significant evolution in its storytelling approach. While earlier editions celebrated the resilience and sacrifices of everyday individuals, the 2026 chapter shifts the spotlight to Pramerica Life’s own journey—highlighting how the insurer has consistently stood by customers, supporting their aspirations th

Mumbai: Cheil India has unveiled a visually striking CGI-led brand film to introduce the new Samsung Galaxy F70e 5G, anchored in the campaign thought ‘Fame Up’. The campaign positions the smartphone as an enabler for a new generation of creators who work relentlessly behind the scenes, yet remain unseen and uncelebrated.The ‘Fame Up’ narrative speaks directly to young hustlers who grind without headlines, create without recognition, and contribute without setting trends. Through a bold v

Mumbai: Yashoda Medicity, one of the leading hospitals in Delhi NCR, has launched a public awareness campaign titled #AMatchThatSavesLives, aimed at educating communities about stem cell donation and the life-saving role of a simple buccal swab test. Conducted in collaboration with DATRI Stem Cell Donation Registry and Gennova Biopharmaceuticals Ltd., the initiative saw strong participation from nearby residential societies, signalling rising public awareness while underscoring the urgent need t

Bengaluru: Dairy Day, an ice cream brand, is pioneering the early adoption of micro-drama storytelling as a digital-first brand-building format within the category. With the launch of its debut short-form drama series on social media, the brand marks a shift toward emotionally resonant and culturally relevant storytelling designed for today’s fast-scrolling, story-seeking audiences.Titled “A for Adult”, the five-episode micro-drama series has been conceptualised and produced in partnership

India’s next phase of growth in the home and building materials sector is increasingly being driven by Tier 2 and Tier 3 cities. These markets have moved beyond being supplementary demand centres and are now central to volume expansion, geographic diversification, and long-term business sustainability.This transition is structural rather than cyclical, supported by income growth, infrastructure development, housing demand, and a clear evolution in consumer expectations. Structural demand drive

New Delhi: K9 Healers, in collaboration with K9 School, has launched the National Dog Bite Prevention & Reduction Campaign, a science-led public safety initiative that aims to address India’s growing dog bite crisis while fully supporting animal welfare, rescue, feeding, and ABC/neutering programmes.India records an estimated 17–18 million animal bite cases annually, with dogs responsible for the vast majority. The World Health Organization estimates that India accounts for approximately 36%