Festivals in India aren’t marketing moments—they’re lived experiences. With its latest Uttarayan initiative, Havmor Ice Cream , part of LOTTE India Corporation , demonstrates how brands can embed themselves meaningfully into cultural rituals rather than merely borrowing festive symbolism. A Cultural Idea That Feels Native At the heart of the campaign is a specially created Uttarayan anthem featuring Gujarati folk icon Kirtidan Gadhvi . The choice is strategic and emotionally astute. Gadhvi
New York:IAB Tech Lab, the global standard-setting body for digital advertising technology, has announced the release of itsAgentic Roadmap, outlining how the industry can scale agentic buying and selling by extending existing technical standards rather than rebuilding them from scratch.The roadmap lays out a practical, interoperable path for enabling secure, high-performance agentic execution across the digital advertising ecosystem. To accelerate delivery, IAB Tech Lab said it is making a sign
With ‘It’s Easy on an Ather’ ,Ather Energymakes a conscious pivot away from the specification-heavy playbook that dominates automobile advertising. Instead, the brand chooses to humanise technology—letting it recede into the background while everyday riding moments take centre stage.The campaign is rooted in a sharp consumer truth: while technology has simplified most aspects of daily life, two-wheeler riding has largely remained unchanged, with innovation often communicated through jarg
In a category obsessed with scale, spectacle and seismic wedding chaos, Indriya chooses an unexpectedly intimate lens. Its new bridal campaign doesn’t shout tradition or dazzle with excess. Instead, it pauses—right before the bride steps out.Conceptualised by Ogilvy India , the film leans into a deceptively simple but culturally loaded insight: a bride has imagined herself long before the wedding day arrives, and the one thing she truly wants—before the noise, rituals and relatives take ov
With its latest brand campaign ‘Zidd Tarakki Ki’ , Tata Capital Limited sharpens its long-term positioning as a growth partner for India’s ambitions, not merely a provider of financial products. Anchored by brand ambassador Shubman Gill , the campaign draws a compelling parallel between personal determination and national progress.At its core, ‘Zidd Tarakki Ki’ taps into a powerful cultural truth: India’s growth story is driven by everyday perseverance—small decisions backed by big
In an industry often criticised for complexity and opacity, Birla Estates Private Limited , a wholly owned subsidiary of Aditya Birla Real Estate Limited , continues to take a refreshingly consumer-first route with the second edition of its ‘Real Advice’ initiative. Conceived as a knowledge-led platform, the campaign aims to simplify real estate for homebuyers by replacing jargon with clarity, and ambiguity with trust. From Awareness to Empowerment Building on the strong engagement generated
In a category dominated by square footage, specifications and skyline shots, Max Group has taken a notably different route. Its latest brand film steps away from the hard sell to offer something rarer in real estate and lifestyle advertising: emotional restraint.Positioned around the line ‘Where togetherness is real well-being’ , the film presents Max Group not as a portfolio of businesses, but as an interconnected ecosystem of care spanning life stages — from early learning (Learning Matt
Two-wheelers are the most common vehicles on Indian roads because they provide a flexible commuting option in the notorious Indian traffic. However, riding a two-wheeler exposes riders more than cars do, increasing the risks on the road.A two-wheeler insurance is much needed in such a situation to safeguard riders from unforeseen mishaps. To ensure that every bike owner gets their vehicle insured, having at least a third-party bike insurance has been mandated by the Motor Vehicles Act 1988.Read
In a category where product communication has long leaned on functional demos and familiar tropes, Stovekraft has chosen a refreshingly different route. Its new campaign for the Pigeon Electric Idiyappam Maker introduces Insta-Mami —a bold, character-led idea that reframes convenience not as a compromise, but as a contemporary extension of tradition.At the heart of the campaign is a television commercial that feels closer to pop culture storytelling than a conventional appliance ad. Insta-Mami
Mumbai:Black Dog Soda has announced acclaimed global actor Emilia Clarke as the new face of the brand, signalling a renewed focus on its ‘Savour the Pause’ philosophy—an idea rooted in mindfulness, presence and conscious living amid increasingly fast-paced, digitally saturated lifestyles.The association comes at a time when consumers are actively seeking experiences that help them slow down, disconnect from constant noise and reconnect with the present moment. Black Dog Soda’s positionin
Mumbai:Metahas expanded its AI-powered language capabilities acrossInstagramandFacebook, rolling out reel translation, dubbing and lip-syncing support for five additional Indian languages—Bengali, Tamil, Telugu, Kannada and Marathi.The update, which was first announced in November 2025, is now being made available to users globally, underscoring India’s growing strategic importance for Meta’s creator and AI roadmap. The rollout was detailed at the exclusive House of Instagram event held in
In a category where communication is often confined to durability claims and price-led comparisons, Bergner has chosen a more consequential route. Its latest national campaign, featuring Michelin-starred Vikas Khanna , reframes cookware not as a commodity, but as a long-term health decision—one that millions of Indian households may have overlooked.Built around the colloquial yet pointed thought, “Uncoated aluminium haatao, Bergner Triply lao, aur sehat banao,” the campaign calls out the w
*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))] dir=auto tabindex=-1 data-turn-id=62e27c45-cc66-451e-9bc9-29eb1597637a data-testid=conversation-turn-2 data-scroll-anchor=false data-turn=assistant> In an environment where advertising spends remain under pressure and traditional media economics are being steadily disrupted, Rahul Joshi , Managing Director of Network18 , has made it clear that standing still is not an option. Speaking to CNBC-TV18 , Joshi ou
Mumbai: Sony Pictures Networks India (SPNI) has announced a leadership realignment as part of its refreshed operating model, reinforcing its strategy to operate as a content-first, platform-agnostic and multi-lingual entertainment company. As part of this reorganisation, Gaurav Laghate has taken charge as Head – Corporate Brand, PR and Corporate Communications. In his expanded role, Laghate will lead the company’s external relations mandate, overseeing corporate brand positioning, media rela
*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))] dir=auto tabindex=-1 data-turn-id=757f7089-acd8-4002-9770-a7e1d24d7bf3 data-testid=conversation-turn-2 data-scroll-anchor= rue data-turn=assistant> Bhubaneswar: Building on the sustained success of its Odia devotional channel, Sidharth TV Network has announced the launch of a Hindi-language version of Jay Jagannath TV , marking a strategic expansion aimed at reaching devotees beyond Odisha. Launched four yea
Mumbai: Sony Pictures Networks India has restructured its leadership model to bring greater cohesion between content, distribution and monetisation, as the company adapts to an increasingly converged media ecosystem. As part of this shift, Rajesh Kaul will head a unified revenue engine as Chief Revenue Officer, overseeing ad sales, distribution, sports and international business across linear and digital platforms. The consolidation is designed to enable a single, integrated monetisation strateg
Mumbai: Sony Pictures Networks India has announced a refreshed operating structure that sharpens leadership ownership across content clusters, reinforcing its commitment to audience-first storytelling across age groups and regions. Within this framework, Ambesh Tiwari will lead Sony AATH, the network’s Bengali-language channel, along with the Kids business. His expanded role spans content strategy, programming, marketing and promotions across both linear television and digital platforms. By al
Mumbai: As part of its organisation-wide leadership realignment, Sony Pictures Networks India is strengthening its regional play with a sharper focus on southern markets, reflecting the growing importance of regional-language consumption across platforms. Rajaraman Sundaram has been appointed to lead SPNI’s regional expansion across South India. His mandate includes shaping content strategy, programming and market development for southern language audiences, while ensuring strong alignment bet
Mumbai: As part of its organisation-wide leadership realignment, Sony Pictures Networks India is strengthening its regional play with a sharper focus on southern markets, reflecting the growing importance of regional-language consumption across platforms. Rajaraman Sundaram has been appointed to lead SPNI’s regional expansion across South India. His mandate includes shaping content strategy, programming and market development for southern language audiences, while ensuring strong alignment bet
Mumbai: Sony Pictures Networks India has realigned its leadership structure as it pivots towards a more integrated linear-and-digital operating model, aimed at delivering seamless consumer experiences and stronger monetisation outcomes. Under the new framework, Ajay Bhalwankar will lead a diversified content cluster that includes Sony SAB, the Movies portfolio, Free-to-Air (FTA) channels, and Infotainment networks. His role encompasses full-spectrum ownership across content planning, programming
Mumbai: Sony Pictures Networks India (SPNI) has announced a leadership realignment as part of its refreshed operating model, reinforcing its ambition to evolve into a content-first, platform-agnostic and multi-lingual entertainment company. As part of this restructuring, Nachiket Pantvaidya has been entrusted with leadership of Sony Entertainment Television (SET), Sony Marathi, along with the company’s movie production portfolio. His expanded mandate gives him end-to-end ownership across conte
*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))] dir=auto tabindex=-1 data-turn-id=e97dfe95-42ac-4d61-8886-4454aced51e6 data-testid=conversation-turn-2 data-scroll-anchor= rue data-turn=assistant> Mumbai: Sony Pictures Networks India (SPNI) on Thursday announced a leadership realignment under a refreshed operating model, as it sharpens its focus on becoming a
Mumbai: India’s harvest festivals—Pongal, Lohri and Makar Sankranti—offer brands a powerful canvas to connect with consumers through tradition, emotion and everyday rituals. This season, marketers across categories leaned into culturally rooted storytelling, blending regional insights with modern formats ranging from films and digital activations to immersive OOH and tech-led experiences. From banks and FMCG brands to e-commerce platforms and experiential players, these campaigns show how
Mumbai: Sony Sports Network has announced the exclusive broadcast of the Australian Open 2026, the first Grand Slam of the tennis calendar, with live coverage beginning January 18 from Melbourne Park. Fans across India will be able to follow the world’s top tennis stars as they compete across men’s and women’s singles, doubles, and wheelchair events.The tournament will feature leading international players including Carlos Alcaraz, Iga Swiatek, Novak Djokovic, and Aryna Sabalenka. The wome
New Delhi: Traditional media planning models are rapidly becoming obsolete as advertising investment, technology and consumer behaviour undergo fundamental shifts, according to WARC’s latest report, The Future of Media 2026.WARC’s new forecasts reveal that global advertising spend is expected to grow 9.1% in 2026 to reach $1.30 trillion, effectively doubling since the pandemic and equating to approximately $150 spent per person worldwide. However, the growth is being unevenly distributed, wi
MUMBAI: Amneal Pharmaceuticals, the holding company of Amneal Pharmaceuticals Pvt. Ltd., today introduced a new brand and visual identity that aims to reflect the company’s evolution into a diversified global biopharmaceutical leader and reinforces its purpose of reimagining what’s possible to make medicine accessible for all.Since its founding more than 20 years ago, Amneal has been guided by a simple belief: essential medicines should be accessible to everyone. What began as a promise to d
Gurugram: VAMA.app, India’s fastest-growing FaithTech platform, has announced the launch of Vama TV, a first-of-its-kind in-app content vertical featuring spiritual micro-dramas. The launch marks a strategic expansion of VAMA’s ecosystem as it deepens its focus on blending India’s ancient spiritual traditions with contemporary, mobile-first content consumption.Vama TV introduces short-form, mythology-led entertainment that brings stories of Bharat—its temples, deities, traditions, and Sa
Mumbai: The advertising industry is entering a transformative phase where artificial intelligence, authentic creator collaborations, and customer-centric creativity are coming together to redefine how brands connect with consumers. From agentic AI streamlining workflows to contextual streaming TV ads that adapt in real time, the focus is shifting toward meaningful engagement that delivers measurable business outcomes.[caption id=attachment_2488204 align=alignleft width=225] Girish Prabhu [/capti
Mumbai: Evocus, a functional beverage brand, has announced the appointment of Clavell Santiago as Vice President – Sales HoReCa and Marketing. In his expanded role, Santiago will lead Evocus’s commercial and marketing functions, spearheading brand strategy, driving revenue growth, and scaling the company’s HoReCa business across domestic and international markets.Santiago has been a key contributor to Evocus’s growth journey and most recently served as Head of Sales – HoReCa. During th
New Delhi: Jubilant FoodWorks Ltd has strengthened its senior leadership with the appointment of Avneet Singh Puri as Executive Vice President and Head of Operations – Domino’s India and South Asia, underscoring the company’s focus on operational scale and execution across its core markets.Puri confirmed his appointment through a post on LinkedIn. In his new role, he will oversee end-to-end operations for the Domino’s brand across India and the broader South Asia region, a key growth eng
Boulder: IPREX has entered 2026 on a strong growth trajectory, expanding its global communications network with the addition of new partner agencies across key international markets in Europe, North America and Asia Pacific. The expansion reflects sustained demand in 2025 for IPREX’s collaborative network model and leadership development-led approach.The network has welcomed Aurai Consulting in Milan, Bear Icebox Communications in Chicago, and Magnitude of Change in Las Vegas as new partners,
New Delhi: ON PURPOSE, a creative consultancy focused on driving social change through communications, has been appointed as the PR and strategic communications partner for the India Mental Health Alliance (IMHA), a not-for-profit organisation founded by Vasvi and Ashish Bharat Ram in collaboration with Children First and AMAHA.Under the mandate, ON PURPOSE will lead IMHA’s media relations and strategic communications efforts, supporting its mission to reimagine and transform mental health dis
New York: Luxury fashion brand Coach has appointed Arjoon Bose as Vice President, Marketing for Europe, the Middle East, Africa and India, strengthening its leadership bench as it sharpens focus on brand building across key international markets.In his new role, Bose will be responsible for shaping and executing Coach’s marketing strategy across the EMEA region and India, with an emphasis on driving global brand momentum and connecting the heritage label with a new generation of consumers.Bose
Bengaluru: Flipkart has announced the appointment of Jane Duke as Chief Ethics & Compliance Officer (CECO) for the Flipkart Group. In her new role, Jane will lead the Group’s Ethics & Compliance function and will be a key partner to the Flipkart leadership team. The appointment reflects Flipkart’s focus on strengthening leadership and governance capabilities in line with its evolving scale and long-term growth ambitions.Jane brings nearly three decades of experience across public-sector enfo
Mumbai: Prasar Bharati has initiated the next phase of capacity allocation on DD Free Dish, India’s largest free-to-air DTH platform, by inviting applications for vacant MPEG-2 slots through its upcoming e-auction. The slots will be allotted for a tenure beginning April 1, 2026 and running through July 31, 2027.The e-auction is scheduled to be conducted on February 16 and forms part of Prasar Bharati’s 85th round of DD Free Dish slot allocation. The public broadcaster has issued a detailed n
Mumbai: Business Today unveils the distinguished jury for the 30th edition of the BT-KPMG Best Banks study. A distinguished jury, with years of experience, will identify the finest CEOs in India’s banking sector on Friday, January 16, 2026.Even in the best of times, banking has to be among the toughest sectors to be in. It calls for an understanding of multiple sectors, taking the right decisions on lending and constantly upping it on technology in a world where digital is the only constant. I
The D2C (direct-to-consumer) marketing strategy is completely transformed by AI-driven ad targeting that relies on machine learning to scrutinize enormous amounts of data, foresee actions, and present highly personalized ads. With this technique, the CAC (Customer Acquisition Cost) gets reduced by no less than 62% and at the same time, the reach is broadened to the most valuable consumers, thus, in India's fast-emerging D2C market, the brands are using these tools in the face of increased ad fat
Launched in 2023 by Chirag Raheja and Imran Khan, Human Global is an integrated creative agency based in Mumbai, India. The agency’s client roster includes national and international brands like Fairdeal and Ashley Furniture Kenya, Parrogate Ginneries, HauteSpot, SMB Properties, and prominent names across categories. Medianews4u.com caught up with Imran Khan Co-founder and Creative Head Human Global Q. In 2025 spending kept moving, but attention became more fragmented than ever. Will this tren
Mumbai: DB Corp posted a subdued performance in the December quarter of FY26, with profit and revenue declining sharply on a year-on-year basis amid continued softness in advertising across print and radio, even as sequential trends showed signs of stabilisation.The media company reported a net profit of ₹95.5 crore for the quarter ended December 31, 2025, marking a 19.2% decline from ₹118.2 crore in the corresponding period last year. However, profit improved marginally on a sequential basi
Mumbai: Havas has been selected under the new Framework Contract of the European Commission and its main Directorates-General, marking a significant recognition of the Group’s leadership in strategic communication across Europe. The five-year framework will enable Havas to support specific communication missions for European institutions across Member States and beyond.As the sole European communications group based in France to be selected, Havas further strengthens its standing as a leading