Mumbai: Tata Motors Passenger Vehicles Ltd (TMPVL), India’s leading automobile manufacturer and a pioneer in the country’s EV revolution, today announced a dynamic collaboration with Red Bull India. The partnership aims to combine TMPVL’s cutting-edge vehicles with Red Bull’s legendary athletes to take on exhilarating challenges that push the boundaries of performance and adventure.The first of these stunts features India’s most powerful homegrown SUV, the Harrier.ev, in an adrenaline-

Mumbai: Instagram has announced a fresh slate of India-focused updates, strengthening its push to make content discovery and creation more inclusive across the country’s diverse linguistic landscape. Unveiled at the platform’s House of Instagram event in Mumbai, the upgrades centre on significantly expanding Meta AI’s translation capabilities and introducing new Indian script fonts for Reels—two features aimed at elevating both creator reach and viewer accessibility.In the coming months,

Hyderabad: Zee Telugu is proud to announce the world television premiere of the sensational Tamil movie 'Maaman' in Telugu. Directed by Prasanth Pandiyaraj, the movie took the box office by storm and won the hearts of millions with its compelling narrative. Get ready for a powerful dose of family entertainment and action with Soori and Aishwarya Lekshmi starrer Maaman. The movie is all set to delight viewers on 30th November (Sunday) at 6 pm, only on Zee Telugu!The story of Maaman revolves aroun

New Delhi: Mother’s Recipe has launched a new campaign for its Ginger Garlic Paste, celebrating the timeless wisdom of Indian mothers and their intuitive sense of authenticity. Centred around the message “Maa sab jaanti hai, maa sach jaanti hai,” the campaign taps into a deep emotional truth — that mothers instinctively recognize purity, honesty, and quality, especially when it comes to food.The campaign spotlight falls on Mother’s Recipe Ginger Garlic Paste, one of the brand’s highe

Bengaluru: The viral #WashTheDabba campaign, which transformed everyday waste disposal practices in Bengaluru, has earned international recognition at the prestigious Anthem Awards 2025, winning a Gold in Sustainability, Environment, and Diversity and a Silver in Diversity, Equity, and Inclusion.Created by BBC Media Action, the campaign encouraged citizens to empty, rinse, and dry plastic food containers before disposal, highlighting the critical role of waste pickers in the city’s waste manag

Mumbai: Divine Solitaires, a natural diamond jewellery brand, has launched its latest wedding campaign, ‘Every Promise Matters’, spotlighting the deep emotions and significance behind the Mangal Sutra. The campaign highlights the sacred promise of protection, togetherness, and eternal unity that a Mangal Sutra represents as couples embark on their lifelong journey together.Through the campaign, Divine Solitaires reimagines the Mangal Sutra not just as an essential piece of jewellery, but as

Mumbai: STOK, the Indore-based beer brand and flagship product of Mount Everest Breweries Ltd. (MEBL), has launched its latest brand film, reinforcing its philosophy of “Live The Chill.” The film positions chilling as an intentional act of joy, connection, and shared energy — not just a moment of idleness.The film has been rolled out across STOK India’s social media platforms and takes a cultural approach rather than a conventional product-led narrative. With a message that encourages vi

New Delhi: Hindustan Zinc Limited, an integrated zinc producer and among the top five global silver producers, successfully wrapped up its presence at the 44th India International Trade Fair (IITF) 2025 with its highly engaging ‘Zung Ke Khilaaf Zinc’ awareness campaign.The campaign, designed to educate citizens on the importance of galvanization in protecting vehicles, infrastructure, and everyday assets from corrosion, attracted more than 1 lakh visitors at the Mining Pavilion. Central to t

Bengaluru: KRAFTON India has announced that its innovative campaign, “The Great In-Game Wedding,” has achieved remarkable success at the One Show Asia 2025 Awards, securing 2 Silver, 1 Bronze, and 4 Merit honors, making BGMI one of the top-performing Indian brands at this year’s festival.A first-of-its-kind activation in Indian gaming, the campaign transformed BGMI into a vibrant cultural space by recreating the energy, color, and emotion of an Indian wedding within the game world. Through

Mumbai: With the 2025 Bihar Assembly elections concluded and the new government in place, the latest TAM AdEx analysis offers a clear picture of how political parties shaped their media strategies in the crucial month leading up to polling. The report highlights a decisive tilt toward television, a diversified print presence, and sharp advertising spikes as the campaign entered its final leg. TV Takes 86% Share as the Prime Election Medium Television emerged as the centrepiece of election advert

So Paulo: McDonald’s Brazil is taking fans deep into the world of Stranger Things with a landmark collaboration that transforms the brand’s restaurants, digital platforms and customer experiences into an immersive adventure inspired by the show’s final season. To mark the Season 5 premiere, McDonald’s has launched an expansive 360-degree campaign created by GALERIA.ag, turning its outlets across Brazil into portals to the Upside Down.The campaign officially kicked off on November 25 with

New Delhi: In a move that merges fashion, fandom, and cultural storytelling, Lenskart has announced an electrifying partnership with Netflix for the much-awaited fifth and final season of the global blockbuster Stranger Things. Launching an exclusive, limited-edition collection of eleven eyewear designs, the collaboration blends the nostalgic intrigue of the Upside Down with Lenskart’s contemporary style, positioning eyewear as a defining accessory for Gen Z and OTT-native audiences.Staying tr

Mumbai: Organic Tattva, an organic food brand, has unveiled a new communication highlighting the emotional and cultural bond that Indians share with biryani. Reinforcing its commitment to purity and authentic food experiences, the brand is spotlighting its premium range of organic rice designed to elevate every biryani moment.Across India, biryani is more than a dish — it is a celebration enjoyed during weekend feasts, family gatherings, festive occasions, and get-togethers with friends. From

New Delhi: Prasar Bharati has invited broadcasters to apply for vacant MPEG-4 slots on its newly created Hindi streams TS-9 and TS-8 on the DD Free Dish platform, offering them free of charge until 31 March 2025 as part of a pilot rollout. The move opens a significant opportunity for regional satellite channels to strengthen their distribution on India’s largest free-to-air DTH service.The public broadcaster has clarified that only regional-language satellite TV channels—licensed by the Mini

Mumbai: Business Today Golf 2025–26 is ready to tee off its landmark 26th edition with a grand opening in Hyderabad on November 29. The annual #BTGolf tournament—one of India’s most distinguished corporate golfing properties—will kickstart a seven-city circuit that combines competitive sport, executive networking, and an exclusive premium experience for the country’s top business leaders.Presented by AU Small Finance Bank, the long-running tournament has earned its place as India’s m

New Delhi: The French Dairy Board (CNIEL), with support from the European Union, concluded an exciting series of flavour-forward culinary engagements in the capital as part of the third chapter of its “Full of Character” campaign. The latest edition spotlighted a unique theme — French Cheese Meets Indian Street Food — blending European craftsmanship with India’s vibrant, street-style food culture.Led by award-winning French cheesemonger Francois Robin, the events highlighted a curated

Mumbai: Page Industries Ltd., the exclusive licensee of JOCKEY International Inc. (USA), has unveiled its latest athleisure campaign for the season — ‘Take It Outside’. The new campaign spotlights Jockey’s premium winter collection for men and women, encouraging consumers to step outdoors in all-day comfort and contemporary style.Built on Jockey’s long-standing promise of comfort and quality, ‘Take It Outside’ expands the brand’s appeal into seasonally relevant outerwear, designe

Mumbai: Times Network, India’s premium broadcast network from the Times Group has announced the global expansion of Pickleball Now, world’s first dedicated TV channel available on CTV and Digital platforms exclusively for Pickleball. The channel offers a comprehensive programming mix, featuring live coverage of international tournaments, curated highlights, exclusive interviews, tactical analysis, behind-the-scenes features, short-form content, player profiles, and global Pickleball news —

Kerala’s media industry has been jolted by explosive allegations of a ₹100-crore television rating manipulation racket, a scandal that threatens to shake the credibility of India’s broadcast measurement ecosystem. The allegations, now under formal scrutiny by Kerala Police, suggest sustained and systemic abuse of the country’s most important TV audience measurement currency — the weekly ratings released by BARC India . What makes this case particularly alarming is its uncanny resemblan

Mumbai: MullenLowe Lintas Group India has secured a place among the ‘100 Best Companies for Women in India’ (BCWI) for the third consecutive year, reinforcing its leadership in fostering gender diversity and inclusion in the workplace. The recognition by Avtar and Seramount once again positions the Group as a benchmark for progressive people practices in the advertising industry.The annual BCWI study, led by Avtar—India’s foremost DEI consulting firm—and Seramount, a US-based research

A glass-to-glass door lock plays a vital role in both home and commercial interiors. These locks not only secure spaces but also complement the sleek aesthetics of frameless glass panels. Whether you’re designing a modern office, retail showroom, or premium home entrance, choosing the right lock affects the functionality, safety and design harmony of your glass installation. This guide explores key factors like strength, compatibility, and visual appeal to help you choose the best lock system.

Mumbai: Balaji Telefilms Ltd has achieved a record-breaking debut for its latest digital offering, Balaji Astro Guide, which has crossed 250,000 downloads within just 24 hours of launch. The milestone positions it among the fastest-scaling apps to emerge from an Indian entertainment studio.The launch announcement by Joint MD Ektaa R Kapoor generated an overwhelming user response, driving traffic peaks 2–3x higher than anticipated. The massive surge temporarily impacted app server performance b

Mumbai: HYPHEN, the fast-growing operator-led, celebrity-anchored skincare brand rooted in science, transparency, and consumer insight, has rolled out its new brand communication with a vibrant campaign film starring Co-founder & Chief Customer Officer, Kriti Sanon.The film marks a pivotal shift in HYPHEN’s narrative as it launches its new communication tagline, ‘Tested, Trusted & Totally Fun.’ It reinforces the brand’s mission of blending high-performance skincare with a lively, relatab

Guwahati: YES BANK has unveiled ‘Score Kya Hua’, a nationwide CSR initiative aimed at empowering Indians with essential credit score literacy—an area that significantly impacts financial aspirations but remains misunderstood by many. Whether it’s a young entrepreneur in Surat aiming to scale his business, a Gen Z professional in Pune applying for her first credit card, or a couple in Lucknow planning their first home purchase, millions across India depend on a three-digit number they bar

Mumbai: Amrutanjan Healthcare has brought back a cherished piece of Indian household nostalgia with the re-launch of its iconic Yellow Balm in its classic glass bottle packaging. A comforting constant in homes for more than 130 years, the Yellow Balm has long been associated with relief, warmth, and memories passed down through generations.The brand’s decision to revive the glass bottle not only taps into a deep emotional connect but also aligns with its sustainability goals by reducing plasti

Mumbai: Mrig Sight Media, a global branding and marketing agency serving a wide range of domestic and international clients, has been awarded the public relations and digital marketing mandate for Durakraft Extrusions Pvt. Ltd. Under this mandate, the agency will lead media strategy, content development, and digital presence enhancement for the aluminium extrusion manufacturer.Durakraft is a rapidly growing producer of premium-grade aluminium extrusion products used across multiple sectors, incl

Mumbai: The Broadcast Audience Research Council (BARC) India has initiated a forensic audit after Malayalam news channel 'Twenty-Four' aired a report alleging that a BARC employee was involved in manipulating television ratings.According to the organisation, a reputed independent agency has been appointed to conduct a comprehensive forensic review of the matter. The audit aims to ensure transparency, accuracy, and accountability as concerns around the integrity of audience measurement resurface

New Delhi : Himalaya Wellness, India’s trusted legacy brand, has partnered with Unicommerce, India’s leading e-commerce enablement SaaS platform, to simplify its e-commerce operations and accelerate omnichannel growth.With a legacy built on quality, innovation, and trust, Himalaya Wellness is recognized for its extensive range of personal care, baby care, and wellness products.The partnership aims to enable faster deliveries, improved inventory management, and provide a seamless shopping exp

Mumbai: Huggies, a baby care brand from Kimberly-Clark, has unveiled its latest campaign introducing the mischievous ‘Geelu Monster’, a character designed to bring to life a common parenting challenge: prolonged wetness on babies’ skin.The campaign adopts a fresh storytelling approach to reinforce Huggies’ core proposition as India’s Fastest Absorbing Diaper, highlighting the brand’s superior technology and deep understanding of parents’ needs.Consumer immersions revealed that many

Mumbai: ZEE5 today announced the launch of Kesariya@100, an immersive documentary series that chronicles 100 years of the Rashtriya Swayamsevak Sangh (RSS). Premiering on December 12, 2025, the series presents a researched journey that traces the evolution of one of India’s most influential voluntary movements. Designed to engage audiences, the series offers historical depth, nuanced perspectives, and meaningful documentation of India’s socio-cultural landscape.Anchored by Dr. Nitish Bharadw

Mumbai: UP Tak, the digital-first news platform of the India Today Group, is hosting the ‘Viksit UP Baithak’ today in Meerut. This on-ground initiative brings together an extensive line-up of key voices from Uttar Pradesh’s administrative, industrial, healthcare, educational, and business ecosystems. The Baithak aims to spark candid, constructive conversations around the benefits and challenges of the various initiatives done under the banner of Viksit UP.As Uttar Pradesh continues its jou

Chennai: Swiggy, in partnership with Kearney, today released the 2025 edition of its flagship annual report, How India Eats. The report reflects the evolving food habits of Indian consumers and charts the future trajectory of the country’s food services market.The report forecasts that India’s food services market will cross US$ 125 billion by 2030, with the organized segment growing at twice the rate of the unorganized segment. Over 60% of the overall growth is expected to be driven by the

Trivandrum: Toonz Media Group has announced that its long-serving Chief Executive Officer, P. Jayakumar, will step down from his role on November 30, 2025, marking the end of a transformative 26-year journey with the company.During his leadership, the studio evolved from a homegrown animation outfit into a multi-regional entertainment enterprise, establishing operations across India, Ireland, Spain and New Zealand. Over the years, it significantly broadened its slate in kids’ and family conten

Mumbai: Srivats TS has taken charge as Senior Vice-President and Head of Marketing at Reliance Retail, as reflected in a recent update to his LinkedIn profile.He moves into the role after nearly four years at Netflix India, where he led the platform’s India marketing initiatives, spanning brand strategy, consumer engagement and campaign leadership for one of the country’s most competitive streaming markets.Prior to Netflix, he spent five years at Swiggy as Senior Vice-President for Marketing

Mumbai: Asian Paints is bringing the rich culture and artistry of South India to homes with its Special Edition Regional packaging for ACE Emulsion and Tractor Emulsion. The limited-edition packs, designed for Andhra Pradesh, Telangana, Karnataka, and Tamil Nadu, capture the pride, traditions, and unique stories of each state, highlighting their cultural identity.The Andhra Pradesh & Telangana packaging showcases iconic landmarks such as the Charminar and Tirupati Temple, along with cultural ele

Mumbai: Leading global professional services firm Alvarez & Marsal (A&M) India has appointed senior industry leader Amit Dakshini within its Business Transformation Services practice. Based in Mumbai, Dakshini will help accelerate A&M’s presence in the automotive sector by supporting OEMs, suppliers, and investors in driving end-to-end growth and transformation agendas.Amit Dakshini brings over 28 years of experience, having held leadership roles across P&L management and corporate strategy fu

Black Friday—a retail moment once confined to Western markets—is rapidly becoming a major shopping trigger for Indian consumers and brands, according to Meta’s new newsroom post, “How Black Friday Is Becoming India’s New Shopping Moment.” The platform’s latest insights indicate that global shopping festivals are now blending seamlessly with India’s much longer festive arc, expanding both consumer intent and brand opportunities. A Five-Month Festive Mindset Is Redefining India’s

Mumbai: BBDO India has earned two international accolades at the 2025 Clio Sports Awards for its campaign ‘Feet of Glory’ created for the Tata Ultra Marathon. The campaign secured a Silver in the Experience/Activation category and a Bronze in Social Good, making BBDO India the only agency from India to be recognised this year.The Clio Awards are among the world’s most prestigious honours in creative marketing and communication, celebrating innovative ideas that push the boundaries of story

The strongest ideas rarely arrive from a single direction. They come from an ongoing conversation between two impulses. One is creative: expansive and instinctive, inviting me to notice and to gather. This shows me all the doors waiting to be unlocked. The other is strategic: intentional and clarifying, inviting me to investigate to decide what actually matters. This helps me identify which door to walk through. Creativity and strategy are equally important and constantly informing each other to

Mumbai: JioSaavn today announced a major milestone in its growth journey, surpassing 500 million downloads on the Google Play Store. The achievement marks the platform’s strongest indicator yet of its widening listener base and growing relevance as one of India’s most preferred music streaming services.With 500 million unique installs, JioSaavn becomes the only Indian music streaming app to reach this scale. The milestone follows JioHotstar’s recent crossing of 1 billion downloads, making