MUMBAI: Indian chess player Vantika Agrawal has recently signed with IOS Sports and Entertainment, a sports management company.The 2024 Arjuna Awardee, Agrawal has consistently showcased remarkable performances across international tournaments. Her achievements include two 2024 Chess Olympiad gold medals- one in individual and one in team category and a 2022 Asian Games silver medal, for which she was also felicitated by Hon’ble Prime Minister Narendra Modi. Agrawal said, “I’m thrilled to

MUMBAI: Sports competitions gain reach through a vast and engaged audience, while media houses benefit from a high-impact addition to their programming mix. For brands, advertising within the context of games offers an ideal platform to connect with customers, while fans - the engine power of the industry, are provided with avenues to understand, appreciate, and engagewith sports and related content on a deeper level.Over the years, advertising expenditure in this sector has followed a consisten

BGMI players are always on the hunt for free UC and exclusive skins. But with that comes a big risk—falling for scams. BGMI knew it had to take action. The message had to be clear, direct, and impossible to ignore. April Fool’s Day was the perfect opportunity. What better way to expose scam tactics than by playing along with them?BGMI came forward with an irresistible offer—free UC. To make it even more convincing, BGMI brought in none other than the OG, George Thokkumootil from Akkara Kaz

New Delhi: Manforce Condoms launched an innovative campaign on the occasion of April Fool’s Day, playfully surprising its audience with a futuristic product announcement. The brand introduced Dot AI by Manforce Condoms, a revolutionary condom concept, only to later reveal it as an April Fool’s prank, leaving audiences amused and engaged.The campaign initially showcased an ultra-modern condom packed with cutting-edge features designed to enhance pleasure and intimacy. It claimed to include ad

Mumbai: The 4th Radio City Mumbai Icon Awards 2025 concluded with a grand celebration at Sahara Star Hotel on March 26th, honoring the most influential figures across business and entertainment.The event saw a dazzling red carpet as renowned stars gathered to celebrate cinematic brilliance and exceptional talent. Rajkummar Rao was honored with the Iconic Best Actor (Male) award for his stellar performances in Srikanth and Stree 2. Gajraj Rao took home the Iconic Versatile Actor of the Year title

Las Vegas: Dolby Laboratories has announced its plans to bring Dolby Cinema to India later this year, ushering in a new era of premium cinema experiences. The first six exhibitors to launch Dolby Cinema screens in India include City Pride in Pune, Allu Cineplex in Hyderabad, LA Cinema in Trichy, AMB Cinemas in Bengaluru, EVM Cinemas in Kochi, and G Cineplex in Ulikkal.The introduction of Dolby Cinema in India is set to redefine the movie-watching experience for Indian audiences, giving them the

Mumbai: Goafest, a festival celebrating creativity and advertising excellence, is excited to announce the opening of delegate registrations for its highly anticipated 18th edition. Delegates can now secure their spots at the event at significantly discounted Super Early Bird rates until April 7, 2025.Scheduled to take place from May 21st to 23rd at the Taj Cidade de Goa Heritage and Horizon, Goa, Goafest 2025 promises to be a landmark event, bringing together professionals from the advertising,

Mumbai: As the Indian Premier League (IPL) continues to be one of the most coveted advertising platforms in India, brands are leveraging its massive viewership to maximize visibility. The latest data from TAM Sports provides valuable insights into how advertising trends have evolved between IPL 2024 (IPL 17) and the first five matches of IPL 2025 (IPL 18). With a 7% increase in ad volumes and 29% growth in advertisers, IPL 2025 is witnessing a new wave of brand engagement. Ad Volume Growth on Te

MUMBAI: Royaloak Furniture has launched a summer campaign— the 'Jumbo Offer' for summer 2025. Thiscampaign, which will run for the next four months, is not just about deals, but also about creating an immersive experience for customers across India. It’s a 360-degree campaign that aims to encompass every possible touchpoint to ensure the message reaches everywhere.The Jumbo Offer promises what the company calls unbeatable savings on a wide range of premium, international-style furniture coll

Mumbai: Asianet is set to launch a powerful and emotionally charged drama series, Teacheramma, which delves deep into the life of a dedicated teacher struggling with personal sacrifices and the often-unseen challenges of being a working woman. The series tells the poignant story of Saraswathi, a respected primary school teacher in her early 50s, who, despite her success in the professional world, faces emotional neglect and unappreciation in her own home.Teacheramma portrays the life of Saraswat

Mumbai: In an increasingly dynamic media landscape, understanding viewer behavior has become crucial for news platforms looking to optimize audience retention and refine content strategies. Recent research on landing page engagement by BrandPulse, a leading research firm, offers key insights into how viewers interact with news platforms, their consumption habits, and the factors influencing repeat visits.The comprehensive study, which analyzes landing page traffic, viewing preferences, and post-

New Delhi: Muthoot Finance, a gold loan NBFC, has once again been recognized as India’s No.1 Most Trusted Financial Services Brand for 2025 by TRA’s Brand Trust Report. This marks the 9th consecutive year since 2016 that Muthoot Finance has received this prestigious recognition, reinforcing its commitment to trust, transparency, and excellence in financial services.TRA’s Brand Trust Report 2025 is one of India’s most credible studies on brand trust, based on extensive primary research co

Mumbai: Unilever has announced the acquisition of Wild, the UK’s leading refillable deodorant brand, marking a strategic expansion into premium and sustainable personal care. This acquisition aligns with Unilever’s Growth Action Plan 2030, reinforcing its commitment to high-growth, environmentally conscious brands.Founded in 2020, Wild has rapidly established itself as a disruptor in the personal care sector with its innovative, plastic-free packaging and plant-based formulations. The brand�

Mumbai: JioHotstar continues to redefine India’s live-streaming experience, making cultural and spiritual moments more accessible to millions. Following the resounding success of Coldplay’s Music of the Spheres and Mahashivratri: The Divine Night, the platform is now set to bring the grandeur of Ram Navami to audiences through a special livestream on 6th April, from 8 AM to 1 PM, featuring the legendary Padma Vibhushan Shri Amitabh Bachchan as the narrator of the Ram Katha.This special broad

Singapore: Moving Walls, a global company in Out-of-Home (OOH) media enterprise software, has announced the appointment of Manson Chan in China and Nick Coston in the USA. These strategic additions strengthen the company’s presence in two of the world’s largest advertising markets, enabling seamless execution of global inbound and outbound OOH campaigns.Headquartered in Singapore, Moving Walls powers some of the world’s leading advertisers, media agencies, and OOH media owners. Its innovat

Mumbai: Airbus has appointed Annapurna Vishwanathan as Vice President, Head of Information Management & Digital for India & South Asia. With nearly two decades of experience in technology management and digital transformation, she will play a pivotal role in driving Airbus’s digital vision and strengthening its IT and digital strategy in the region.Prior to joining Airbus, Vishwanathan served as Chief Information Officer (CIO) at Cummins India, where she led IT strategy development and impleme

Mumbai: Vijay Sales, an electronics retail chain, has announced renowned South Indian actor Vijay Deverakonda as its new brand ambassador, signaling a strategic push to expand its footprint across South India. This collaboration marks a major milestone in the brand’s efforts to strengthen its connection with young, tech-savvy consumers in Telugu-speaking states and beyond.Vijay Deverakonda, a youth icon with a massive fan following, brings star power and deep consumer resonance to the brand, a

Mumbai: The House of Abhinandan Lodha (HoABL), a digital-first real estate platform, has appointed Saurabh Jain as its new Chief Marketing Officer (CMO). With over two decades of cross-industry marketing experience, Jain will lead the company’s brand strategy, digital initiatives, and consumer engagement as HoABL continues to disrupt the land ownership space.Jain joins HoABL from Zydus Wellness, where he served as Chief Digital Excellence Officer. During his tenure, he played a pivotal role in

Chennai: TVS Capital Funds (TCF) has announced the appointment of Shyam Srinivasan as a Senior Advisor and Operating Partner. With over three decades of experience in banking and financial services, Srinivasan is set to bring his expertise in institutional growth, digital transformation, and financial governance to TVS Capital’s portfolio companies.Srinivasan previously served as the Managing Director and CEO of Federal Bank for 14 years, where he played a crucial role in expanding the bank’

GroupM ESP, the entertainment and sports division of GroupM India, has unveiled the 12th edition of its flagship industry report, Sporting Nation , offering an in-depth analysis of India's evolving sports sponsorship landscape. The Indian sports sponsorship industry recorded a 6% year-on-year (YoY) growth, surpassing Rs. 16,633 crores in 2024. The overall Indian sports market is approaching the $2 billion milestone, marking a sevenfold expansion since 2008. With the sports economy growing 3.6 ti

Mumbai: Dentsu Creative Isobar has secured the integrated creative mandate for Forevermark, the esteemed diamond jewellery brand from De Beers Group, following a competitive multi-agency pitch. The account will be managed from the agency’s Mumbai office, marking the beginning of an ambitious new chapter in Forevermark’s brand evolution.With this partnership, Dentsu Creative Isobar will play a crucial role in shaping a compelling brand identity for Forevermark, reinforcing its position in the

Delhi: Zupee, an online skill-based gaming platform, is taking fan engagement to the next level with its ‘Extra Winnings’ campaign for IPL 2025. The campaign, featuring the ‘Laga Chakka Toh Inaam Pakka’ offer, transforms every six hit on the cricket field into a rewarding experience on the Zupee Ludo app, making IPL 2025 even more thrilling for fans across the country.A game-changing six in cricket symbolizes excitement and victory, and Zupee Ludo is mirroring that moment by bringing ‘

Mumbai: Zydus Wellness' Sugar Free has announced the appointment of Bollywood actor and fitness icon Janhvi Kapoor as its new brand ambassador. The collaboration is set to strengthen the brand’s presence among fitness enthusiasts and individuals seeking a guilt-free, healthier lifestyle.Kapoor, widely known for her love of food and commitment to fitness, perfectly embodies the brand’s philosophy of maintaining a balance between indulgence and well-being.With a dominant market share of 95%, S

Bengaluru: On the occasion of World Idli Day, iD Fresh Food, India’s largest and most innovative fresh food brand, launched its latest TransparenSee campaign with a bold new packaging that reinforces its ongoing commitment to transparency and authenticity. This limited-edition packaging will be available for an exclusive two-week period and features a clean, minimalist design that highlights key messages like No Soda, No Preservatives, and Untouched by Hand, ensuring consumers can easily recog

In the early days of advertising, storytelling enjoyed the luxury of time. Television commercials spanned a full 60 seconds, allowing brands ample room to craft detailed, emotional narratives. However, with the advent of the hyper-commercialized digital era, time constraints have dramatically reduced. Today, brands often have mere seconds—particularly in high-profile events like the IPL—to deliver compelling stories. During his session at AdTalk by the Madras Advertising Club, Senthil Kumar,

New Delhi: India TV Speed News, a news and broadcasting channel, recently hosted the much-anticipated ‘Wellness Weekend,’ bringing together top health experts, cardiologists, orthopedists, endocrinologists, and psychiatrists. The event featured insightful discussions designed to inspire positive lifestyle changes and greater health awareness among viewers.The first session was led by Dr. Dheeraj Dubey, Senior Consultant, Joint Replacement Surgery at Shalby Hospital, Professor Prashant Kumar

Mumbai: In a major announcement for Indian television audiences, COLORS Rishtey is making a grand comeback on DD Free Dish, India's largest Free-To-Air (FTA) platform. Starting April 1, viewers can enjoy their favorite shows for free on Channel No. 50, bringing back the nostalgia and magic of some of Indian television’s most iconic serials.After a three-year break, COLORS Rishtey is set to recapture the hearts of millions, offering a diverse mix of genres, including supernatural, fantasy, fami

Azmarq Technovation, a Noida-based company focusses on scalable, omnichannel communication solutions. It was founded by Imteyaz Ansari in 2016. The company empowers businesses to deliver personalised, real-time interactions through platforms like WhatsApp Business API, SMS, RCS, and automation tools.Operating with a dedicated team of 35 professionals, Azmarq serves diverse industries, including healthcare, retail, fintech, logistics, and QSR.It focusses on competitive pricing, personalised servi

Mumbai: ET Now Swadesh, Times Network’s Hindi Business News Channel, hosted ‘The Gems of Rajasthan,’ an event celebrating the state's remarkable progress in diverse industries. The event honoured leaders across 15 key categories shaping Rajasthan’s economic growth and fostering discussions on the region’s future, culminating in the Chief Guest, Suresh Singh Rawat, Minister of Water Resources Department, Government of Rajasthan presenting awards to distinguished achievers.Speaking at th

In the era of digital media, video content has now been recognized as the most appealing form of brand communication. Corporate films are a successful tool for raising brand awareness, promoting products, and communicating a company's mission. Their ability to communicate complicated concepts in simple language makes them an essential component of the current marketing plan.However, producing engaging corporate videos requires more than a camera and screenplay. It requires a strategy that has be

Mumbai: India generates a staggering 391,879 tonnes of microplastics annually, equivalent to 18 Statues of Liberty in pollution. A significant contributor to this crisis? The tiny plastic snips discarded when opening packaged goods—often too small to be recycled. Addressing this pressing issue, Madhur Sugar and Dentsu Creative Webchutney have unveiled an innovative yet effortless solution: The Good Cut.This groundbreaking design rethinks how consumers open plastic packaging by guiding them to

Bengaluru: What if looking fashionable was so effortless that it started causing real-life disruptions? Myntra’s latest ‘Fashion With Caution’ campaign humorously brings this scenario to life as Bollywood icons Ranbir Kapoor and Triptii Dimri issue a playful ‘public apology’ to everyone who has found themselves in hilariously unexpected situations due to their impeccable fashion choices from Myntra.From accidental celebrity moments at the airport to unintentionally intimidating the bos

Mumbai: In a landmark move to redefine the future of Indian and global music, Warner Music India (WMI) has joined forces with Sid Sriram, one of the most influential and genre-defying voices of our time. This dynamic joint venture goes beyond just music releases. It establishes a strategic partnership between Sid Sriram and Warner Music India by bringing together the growing Sid Sriram brand and WMI’s comprehensive music infrastructure to collaboratively transform the entire artistic and busin

Mumbai: Morphy Richards, the British brand known for its functionality, aesthetics, and design excellence, has brought its brand philosophy—Happiness Engineered—to life by celebrating March as Happiness Month. This large-scale, multi-channel campaign, aligned with the International Day of Happiness, reinforced Morphy Richards’ commitment to crafting products that enhance everyday moments.The campaign unfolded across social media, retail activations, employee engagement, influencer partners

Lucknow: Nikhil Singhal, a distinguished media strategist, Founder of Vigor Media Worldwide, and President of the Noida High Rise Federation, has been conferred with the prestigious Uttar Pradesh Anmol Ratan Award. Hosted by the Tapasya Foundation Trust at the Taj Lucknow, this honor recognizes his remarkable contributions to public relations and strategic communication.The award was presented by Shri Akhilesh Yadav, former Chief Minister of Uttar Pradesh, in recognition of Singhal’s groundbre

Malappuram: What started as a joyous Eid gathering at Nasirul Uloom Madrassa near Thirurangadi quickly transformed into a strong movement against drug abuse, as the community came together to take a firm stand against the growing menace.Spearheaded by the Kerala Muslim Jamaat, Samastha Kerala Sunni Yuvajan Sangham (SYS), and Kerala State Sunni Students Federation (SSF) of Venniyur unit, the event was aimed at raising awareness about the dangers of drug addiction and mobilizing collective action.

Hyderabad: aha, the regional streaming platform, has unveiled its latest subscription offering, the aha Pocket Pack – Karchu Thakkuva, Kickku Ekkuva, providing access to premium Telugu and Tamil content for just ₹67 per month. With this budget-friendly pack, aha continues its mission to bring high-quality regional entertainment to a wider audience.The new aha Pocket Pack makes it easier than ever for viewers to enjoy top-tier movies, web series, and exclusive shows, solidifying aha’s posit

Mumbai: Society Tea, a brand deeply rooted in excellence and tradition, has announced its partnership with Indian billiards champion Venkateswaran Subramanian (Raja) as he competes at the International Billiards & Snooker Federation (IBSF) Championship in Ireland from April 12 to 16, 2025. This collaboration is more than a sponsorship—it's a testament to Society Tea’s commitment to supporting Indian talent on the global stage.Raja, a distinguished name in Indian cue sports, has demonstrated

Mumbai: In a tribute to Kashmir’s rich cultural legacy, Asian Paints has launched a special edition Apex Ultima Weatherproof pack, ‘Aks-e-Kashmir’, celebrating the region’s artistry and timeless traditions. Released in the festive spirit of Eid, the pack encapsulates the soul of Kashmir through its exquisite design, blending heritage with cutting-edge exterior paint performance.For decades, Apex Ultima has been a trusted name in exterior paints, offering superior protection against extre

New Delhi: MaxIQ, the AI-powered Revenue Platform for B2B SaaS enterprises backed by Dell Technologies Capital and Intel Capital, has announced the appointment of Sastry Malladi as Chief Technology Officer (CTO). With over 30 years of experience in AI, enterprise software, and product management, Sastry will lead MaxIQ’s product and engineering teams as the company scales its Revenue AI platform.In his new role, Sastry will collaborate closely with Matt Hickey, CEO, and Sonny Aulakh, Founder,

Dhaka: Ramadan is a time of reflection, compassion, and togetherness. In honor of this sacred month, Eicher Trucks and Buses, Bangladesh, in collaboration with Grapes Worldwide and The Titus Upputuru Company, has launched a poignant and heartwarming film titled ‘Iftaari’ (Breaking The Fast). The campaign beautifully encapsulates the essence of selflessness and kindness, resonating deeply with the spirit of Ramadan. The Story that Touches Hearts The film follows an elderly man who finds himse

Mumbai: Bhima Jewels has launched its latest campaign, 'Bangaram Ante Bhima' (If it's gold, it's Bhima), a heartfelt tribute to the women who are the true Bangaram—or gold—of every home. Deeply rooted in the cultural ethos of Andhra Pradesh and Telangana, the campaign beautifully captures the region’s timeless connection with gold while celebrating the invaluable presence of women in every household.At the core of the campaign is the rich meaning of Bangaram in Telugu. While it signifies g

New Delhi: Philips India has introduced the ‘Sleep Saviour’ campaign, in collaboration with its channel partners, to raise awareness about sleep health and ensure better access to therapy for patients suffering from Obstructive Sleep Apnea (OSA). The initiative aims to expand the reach of sleep therapy solutions, especially in Tier 2 and Tier 3 cities, enabling patients to seek timely care based on clinical recommendations from their healthcare providers.As per a recent study by the All Indi

WPP has been appointed as the global shopper marketing and commerce partner for Heineken, overseeing the iconic Heineken brand portfolio, including Heineken, Heineken 0.0, and Heineken Silver. This partnership marks an expansion of WPP's relationship with Heineken, reinforcing its expertise in delivering AI-powered marketing solutions at scale. The scope includes global development of below-the-line marketing initiatives aimed at creating distinct brand experiences across key consumer touchpoint

Mumbai: The highly anticipated Indian Premier League 2025 officially commenced on March 22, 2025, with an electrifying opening match between Royal Challengers Bangalore and Kolkata Knight Riders. As the cricketing spectacle unfolds, several leading brands have seized the opportunity to partner with star teams and players, leveraging the league’s massive popularity for both marketing and engagement.With the IPL season in full swing, brands are not just focusing on visibility but also on creatin

With the rapid growth of internet penetration, mobile usage, and data availability, the advertising landscape has undergone a seismic shift. The AdTech revolution has transformed advertising in India, replacing broad, inefficient mass media campaigns with precise, data-driven strategies. Programmatic advertising, AI-driven analytics, and real-time bidding now empower brands to target the right audience at the right time with unmatched efficiency. As India's digital economy continues to grow, pro

Mumbai: Fortune Foods, an edible oil and food brand of AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.), has joined hands with Blinkit, a quick commerce platform, to launch a touching Ramadan ad film that captures the essence of Eid—togetherness, generosity, and the joy of sharing food.Set in Hyderabad, the film beautifully portrays the bond between Ibrahim and Taufiq Chacha, a beloved elder known for his legendary biryani. However, this time, Taufiq Chacha has forgotten to prepare his icon

Mumbai: Inspira Realty, an emerging force in the premium residential and commercial real estate sector, has bolstered its leadership team with the appointment of two seasoned professionals—Ashish Ajeet Mehra as Marketing Head and Abhijit Chandrakant More as Sales Head. These strategic hires underline the company’s commitment to accelerating growth and enhancing its market presence.Ashish Mehra, an industry veteran with over 18 years of experience, has held key positions at Mahindra Lifespace

Mumbai: Brookfield Properties has promoted to Reema H. Kundnani to Executive Vice President - Head of Marketing and Key Account Management. Previously serving as Senior Vice President - Head of Marketing and Key Account Management, Reema steps into this leadership role after making significant contributions to the company’s brand strategy and business growth.With over three years at Brookfield Properties, Reema has been instrumental in strengthening key business relationships and driving impac

Mumbai: Protinex, the flagship brand of Danone India, has unveiled its latest digital campaign, #AirChairTest, aimed at raising awareness about the crucial role of protein in maintaining a healthy lifestyle among Indian adults. The campaign seeks to create a movement, inviting men and women across the country to take up the challenge and assess their muscle strength, reinforcing the need for daily protein intake.With over 70% of Indian adults consuming inadequate protein and 90% unaware of their

In a world filled with labels—organic, natural, farm-fresh—consumers often assume they are making healthy choices. Yet, the food industry thrives on opacity, leaving many unaware of where their food truly comes from.Two Brothers Organic Farms (TBOF), a family-run regenerative organic farm and D2C brand, is looking to change that narrative with its Farm-to-Fork Traceability Technology. This innovation provides complete transparency, allowing consumers to track their food’s journey with a si