Mumbai: NDTV Good Times has announced a landmark cultural journey with the launch of Shankar–Ehsaan–Loy’s first-ever India tour, marking a multi-city celebration of music, memory, and quintessential Bollywood.The pan-India tour will begin in Mumbai on 8 February, followed by Hyderabad on 22 February and Bangalore on 27 March, offering fans a rare opportunity to experience the iconic musical trio live across key cultural capitals of the country.For over two decades, Shankar–Ehsaan–Loy h

Mumbai: The Kabaddi Champions League (KCL) is set to make its much-anticipated debut, bringing the raw intensity and grassroots spirit of kabaddi to audiences across India and beyond. With a strong focus on mass reach, the league aims to connect with fans across metros as well as the heartland, positioning itself as a truly inclusive sporting property.To realise its vision of taking kabaddi to the widest possible audience, KCL has announced Zee and DD Sports as its official broadcast partners. T

Mumbai: Creativefuel executed a large-scale, multi-platform digital activation for the JioHotstar x Superman campaign, delivering over 12,000 content assets, generating 210 million+ views, and reaching 160 million+ people across platforms, including short-form video and social networks.The agency led the campaign end-to-end, from strategy and creative ideation to execution and amplification. Designed entirely from scratch, the activation focused on embedding the Superman release into existing in

Mumbai: Sony Pictures Networks India has released the second brand film for its upcoming marquee property, Wheel of Fortune, featuring Akshay Kumar. Continuing the tone established by the first campaign film, the latest release once again spotlights Akshay Kumar’s signature humour and effortless comic timing.Built around situational comedy, the film highlights Akshay Kumar’s mass appeal while delivering entertainment that is engaging and family-friendly, reinforcing the show’s broad-based

Mumbai: P. Jayakumar, the former Chief Executive Officer of Toonz Media Group, has founded KYNZO Media Group, where he will serve as Founder and Chief Executive Officer, marking a new chapter in a career that has played a defining role in India’s animation and kids’ entertainment landscape.Jayakumar’s move into entrepreneurship follows his decision to step down from Toonz Media Group on November 30, 2025, bringing to a close a transformative 26-year association with the company. During thi

Chennai: Gold Winner, a household brand known for its commitment to quality and trust, has launched its latest initiative, #TogetherTastesBetter, a campaign that celebrates the simple yet powerful joy of sharing meals with family and friends.Through this initiative, Gold Winner reinforces the belief that food tastes better when enjoyed together. The campaign encourages people to slow down, be present at the dining table, and prioritise real conversations over digital distractions. By advocating

Mumbai: JioStar has elevated Dr Bagyalakshmi Nagarajan to the role of Senior Vice President – Entertainment Sales, strengthening its leadership as the company sharpens its focus on innovation-led monetisation across platforms.In her new role, Dr Nagarajan will spearhead Ad Product Innovations and Strategic Partnerships, with a mandate to build new and sustainable revenue streams across JioStar’s entertainment portfolio across India, and she will be based in Mumbai. The elevation reflects the

Chennai: JioStar has elevated Dr Bagyalakshmi Nagarajan as Senior Vice President – Entertainment Sales, marking a key leadership move as the company sharpens its focus on innovation-led monetisation and strategic partnerships across its entertainment portfolio.In her new role, Dr Nagarajan will be responsible for Ad Product Innovations and Partnerships, with a clear mandate to build new revenue streams across television and digital platforms, overseeing South regional brands, operating out of

Kochi: Strategic communications consultancy Davidson PR & Communications has been awarded the public relations mandate for South Indian Bank, marking a significant addition to the agency’s growing portfolio in the BFSI space.Under the mandate, Davidson PR & Communications will work on strengthening the bank’s corporate and brand communications, with a sharp focus on storytelling that resonates deeply with Kerala’s cultural, economic, and social fabric. The engagement is expected to span me

Mumbai: Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has launched a new festive campaign in Tamil Nadu to mark Pongal, spotlighting its Birla Opus Style Colour Smart range of interior emulsions. The digital film captures the essence of the harvest festival through everyday family traditions, showing how refreshed, vibrant interiors can elevate festive moments and bring loved ones together.Set in a traditional Tamil household, the film follows a young newlywed couple l

Bengaluru: GIVA, a fine jewellery brand, has launched its latest campaign and collection, ‘Glow in Motion’, fronted by actor and youth icon Barkha Singh. The new range celebrates modern femininity, movement and everyday elegance, introducing jewellery designed to move with the wearer and interact with light—creating a glow that evolves through the day. The launch is anchored by a visually compelling television commercial that unfolds through a playful, high-energy heist narrative. Set agai

Mumbai: To mark the beginning of the New Year, Akasa Air moved beyond conventional festive messaging to shine the spotlight on the people who form the backbone of its operations. Staying true to its belief that an airline’s true strength lies in its people, the airline released a heartfelt New Year film celebrating its employees, fondly known as Akasians.The film serves as a tribute to the dedication, resilience, and commitment of Akasians who work tirelessly across roles, locations, and time

Ranchi: SG Pipers has unveiled “Danka Baja Re”, its official campaign film for the season, marking a strategic step towards building a unified and recognisable team identity. The music-driven film brings together players, coaches, and support staff, highlighting the collective spirit of the SG Pipers franchise.Designed as a fun and energetic visual narrative, the campaign debuts with the women’s team, coinciding with the commencement of the Women’s Tournament, and will be followed by a d

Mumbai: 91Brands has bolstered its leadership team with the appointment of retail industry veteran Sumit S Suneja as Founding Member and Director – Growth & Partnerships. Founded in 2025 by retail veteran Vineet Gautam, 91Brands positions itself as a bridge between global and Indian retail ecosystems, supporting international brands entering India while enabling Indian brands to scale globally.Suneja joins 91Brands following a distinguished tenure at Bestseller India, where he played a pivotal

New Delhi: Xiaomi India has announced a key leadership transition with Mallikarjuna Rao B V taking charge as Head – Online Sales for Xiaomi India across all product categories. In addition to this role, Rao will also lead POCO India’s sales across all channels, as the company sharpens its focus on omnichannel growth and execution.The move follows Rao’s impactful tenure as Head of Channels (Offline Sales), where he played a critical role in reviving and strengthening Xiaomi’s offline busi

Mumbai: Collective Artists Network has named Avinash Reour as its Brand Lead, further strengthening the company’s brand and business development capabilities. Reour most recently served as Business Development Manager at Roger That Production.Announcing the move on LinkedIn, Avinash shared, “I’m happy to share that I’m starting a new position as Brand Lead at Collective Artists Network!”With over two decades of experience across advertising, media production, and brand solutions, Reour

Mumbai: India’s biggest and longest-running dating reality show, MTV Splitsvilla, is set to return with its 16th blockbuster season, reaffirming its status as a defining pop-culture phenomenon among Indian youth.Over the years, MTV Splitsvilla has evolved beyond a reality show into a cultural touchstone, sparking conversations, creating iconic contestants, and delivering unexpected twists that keep audiences hooked. Season 16 raises the stakes with a bold new theme — ‘Pyaar ya Paisa’ —