Mumbai: Sony Pictures Networks India (SPNI) has strengthened its leadership team with the appointment of Ankur Shrivastava as Associate Vice President, a move aimed at sharpening the network’s revenue strategy in key regional markets.In his new role, Shrivastava will oversee revenue planning and execution for the South region across Hindi general entertainment channels (GECs). His mandate includes driving advertising sales, expanding the deal pipeline, and unlocking monetisation opportunities

Mumbai: VIP Industries Limited has named Sameer Wanchoo as its new Chief Marketing Officer (CMO). Wanchoo joins VIP Industries after a successful stint of over seven years at Eureka Forbes Ltd., where he most recently served as Chief Marketing Officer and played a key role in driving brand transformation and growth across categories.Announcing his new role on LinkedIn, Wanchoo shared, “I’m happy to share that I’m starting a new position as CMO at VIP Industries Limited!”With more than tw

Mumbai: VIP Industries Limited has named Sameer Wanchoo as its new Chief Marketing Officer (CMO). Wanchoo joins VIP Industries after a successful stint of over seven years at Eureka Forbes Ltd., where he most recently served as Chief Marketing Officer and played a key role in driving brand transformation and growth across categories.Announcing his new role on LinkedIn, Wanchoo shared, “I’m happy to share that I’m starting a new position as CMO at VIP Industries Limited!”With more than tw

New Delhi: JK Tyre & Industries Ltd., a tyre manufacturer, has announced the successful completion of the merger of Cavendish Industries Ltd. (Cavendish), its subsidiary, with JK Tyre & Industries Ltd., marking a key milestone in the company’s growth and consolidation strategy.JK Tyre acquired Cavendish from Kesoram Industries Ltd. in 2016, at a time when the business was operating at nearly 30% of its installed capacity. Cavendish had manufacturing capabilities across truck and bus radial tyr

Mumbai: In a historic first for the city’s broadcast industry, Mumbai’s leading radio stations came together for a landmark multi-station simulcast, uniting the city’s airwaves to support a humane and inclusive vision for Dharavi’s transformation. The citywide campaign, led by Adani, marked an unprecedented moment of collaboration as competing broadcasters set aside rivalry to amplify a shared message of dignity, progress and collective responsibility.For two impactful hours, from 8:30 a

Chennai: Reinforcing Chennai’s position as a fast-growing hub for film production, live events and creative industries, the VELS Group formally inaugurated VELS Film City, the only fully integrated film city in Tamil Nadu, alongside the VELS Trade & Convention Centre. The landmark facility was inaugurated by Thiru Thangam Thennarasu, Minister for Finance and Human Resources Management, Government of Tamil Nadu, and Padma Bhushan Kamal Haasan, with the event presided over by Dr. Ishari K. Ganes

Bangalore: Renowned Japanese percussion ensemble DRUM TAO, brand ambassador for Toyota Kirloskar Motor (TKM), has successfully concluded its extensive India tour, delivering powerful performances that blended rhythm, energy and cultural expression across the country.The tour began with a vibrant showcase at the Cherry Blossom Festival in Shillong and the Hornbill Music Festival in Kohima, before travelling through multiple cities including Vijayawada, Chennai, Delhi, Jaipur, Kolkata, Guwahati, V

Mumbai: This Christmas, brands across categories—from food and home to media, finance, travel and gifting—are reimagining festive storytelling through ideas that feel rooted in everyday Indian realities. Moving beyond snowflakes and spectacle, these campaigns tap into themes of warmth, humour, inclusivity, and emotional connection, reflecting how the season is celebrated in urban homes, workplaces, and communities today. Whether it’s reinterpreting traditions, spotlighting kindness, blendi

Mumbai: As carols, cheer and celebration fill the air, IGP, a global D2C multi-category gifting platform, has unveiled its Christmas campaign, ‘Tis the Season of Gifting’, an idea anchored in the emotions, intentions and shared moments that define December. The campaign positions gifting not merely as an exchange of products, but as a meaningful act that acknowledges relationships, strengthens bonds and creates memories that last beyond the festive season. It shapes IGP’s Christmas presenc

Mumbai: Deloitte Touche Tohmatsu India LLP (Deloitte India) has announced the expansion of its strategic partnership with Google Cloud, under which Deloitte will serve as a Premier Partner, reseller, and Managed Security Service Provider (MSSP) for Google Cloud in India. The collaboration is aimed at helping Indian enterprises and public sector organisations strengthen cyber resilience by combining Deloitte’s global cybersecurity advisory expertise with Google Cloud’s AI-driven security oper

Mumbai: Global sportswear brand New Balance has announced actor and style icon Janhvi Kapoor as its first Indian brand ambassador, marking a significant milestone in the brand’s expansion strategy in one of its fastest-growing markets.The association underscores New Balance’s focus on blending performance with personality, while celebrating individuality and cultural impact within India’s evolving fashion and fitness landscape. The move reinforces the brand’s commitment to building deepe

Mumbai: Antara Senior Care, a fully integrated senior care ecosystem, has unveiled a new national awareness campaign titled ‘Love Means Expert Senior Care’, in association with acclaimed Bharatanatyam dancer, actor, and inclusion champion Sudha Chandran. The campaign seeks to challenge deep-rooted cultural guilt and social judgement that often prevent Indian families from choosing professionally managed care homes for their ageing parents, even when the need is evident.Rolled out as a six-pa

Mumbai: Novatr, a career upskilling platform for Architecture, Engineering, and Construction (AEC) professionals, has announced the launch of its new campaign, “This Year You Finally Choose You”, aimed at encouraging professionals across the AEC ecosystem to take ownership of their career growth and make 2026 a year of meaningful transformation.The campaign addresses a long-standing challenge within the AEC sector, where professionals often prioritise project deadlines, client expectations,

Mumbai: This Christmas, Sony YAY! is set to delight young viewers and families with the television premiere of Shin chan: The Spicy Kasukabe Dancers in India, airing for the very first time on Indian television on 25 December. The festive telecast promises to turn the holiday break into a joyful celebration for kids across the country.Released in theatres just two months ago, the film now makes its TV debut on Sony YAY!, offering fans another reason to celebrate the season. A major success on th

New Delhi: The People's Armwrestling Federation India (PAFI) founded by Bollywood actress Preeti Jhangiani is proud to announce Ottobock as its inaugural Corporate Social Responsibility (CSR) partner. This landmark association marks a major step forward in PAFI’s mission to mainstream armwrestling and position it as one of India’s most accessible, community-driven, and empowering sports.Representing one of the fastest-growing strength sports in the country, PAFI has been at the forefront of

Mumbai: Wrapping up the year with a lively sense of celebration, Pokmon has brought a wave of excitement to IIT Bombay’s Techfest 2025 currently underway at the IIT Bombay campus in Powai. Transforming the grounds into a vibrant hub of interactive experiences, Pokmon Fiesta is welcoming students and visitors of all ages into a world of playful engagement, technology-led entertainment and larger-than-life moments that continue through 24 December 2025.Day 1 unfolded with high energy and enthusi

New Delhi: One Science Nutrition (OSN), a brand specializing in authentic fitness supplements and sports nutrition, has announced a strategic partnership with India’s youngest action superstar and fitness icon, Tiger Shroff, as its brand ambassador. The collaboration is aimed at inspiring consumers to prioritise genuine, high-quality nutrition as a foundation for an active and healthy lifestyle.Known for his intense dedication to fitness, martial arts, and disciplined training, Tiger Shroff al

Mumbai: This Christmas, Stashfin, a digital lending and financial services platform, has released a light-hearted yet thought-provoking comedic news capsule video that blends festive humour with a message on financial independence. Built around an unusual premise, the video opens with a reporter breaking “developing news” that Santa Claus is missing, sparking intrigue and curiosity.As the narrative unfolds, the mystery of the missing Santa gives way to a larger, more relevant idea—that fin

Mumbai: Green Chutney Films has announced the release of its latest Christmas film in collaboration with JSW MG Motor India, unveiling a visually rich, emotion-led narrative crafted entirely using artificial intelligence. Set against the snowy valleys of Lachung, Sikkim, the film brings alive the magic of Christmas through wonder, warmth, and innovation, positioning the Windsor EV as a central protagonist that reflects JSW MG Motor India’s ethos of humanising advanced technology for sustainabl

New Delhi: ibis and ibis Styles hotels in India have announced the appointment of Arish Mehta as Portfolio Director of Revenue Management, ibis and ibis Styles India, effective December 2025. Based in Delhi, Mehta will lead the revenue management strategy across the ibis and ibis Styles portfolio in the country, with a focus on driving sustainable growth, strengthening commercial performance, and building strong alignment across sales, operations, and digital teams.Mehta brings over 13 years of

Mumbai: Ferrero India Private Limited, part of the global Ferrero Group, has ushered in the year-end party season with a new digital film featuring brand endorser Hrithik Roshan. The campaign celebrates moments of togetherness and indulgence, highlighting how Ferrero Rocher adds an unmistakable golden touch to festive celebrations.The film opens with friends preparing for an intimate year-end soire, set against a backdrop of soft lighting, twinkling dcor, and floral accents as they bid farewell

Mumbai: IGP, a global D2C multi-category gifting platform, has announced a meaningful collaboration with Maddock Films for their upcoming film Ikkis, a biopic on Second Lieutenant Arun Khetarpal, PVC—one of India’s youngest and most courageous war heroes. The film, slated for release on 25 December, chronicles the extraordinary bravery, conviction, and sacrifice of Lt. Arun Khetarpal, who was posthumously awarded the Param Vir Chakra at the age of 21.As the official gifting partner for Ikkis

Mumbai: Yatra Online Limited (“Yatra”), an online travel companies, has partnered with home improvement and lifestyle retail brand MR. DIY to roll out a co-branded in-store campaign titled ‘Shop Karo, Yatra Karo’. Timed to coincide with the ongoing festive and holiday season, the initiative aims to turn everyday shopping into rewarding travel experiences for consumers.Running from December 2025 to January 2026, the two-month campaign will be activated across more than 350 MR. DIY stores

Mumbai: The intensifying takeover battle for Warner Bros. Discovery has hit a new inflection point, as a major shareholder publicly questioned the adequacy of Paramount Skydance’s revised acquisition proposal—despite significant enhancements designed to shore up financing confidence.Harris Associates, WBD’s fifth-largest shareholder with roughly a 4% stake—or about 96 million shares as of the end of September—said the amended offer still falls short of compelling shareholders to switch

Delhi: As conversations around the temporary pause on late-night tandoori cooking gathered momentum across news and social media in Delhi, TTK Prestige found a timely and culturally resonant way to keep the spirit of tandoori nights alive. The trusted kitchen appliance brand rolled out a contextual outdoor hoarding at prime OOH locations, turning a topical regulatory update into a relatable brand moment.Featuring the witty line, “Since the nights aren’t gonna be tandoori anymore,” the hoar

Bengaluru: BigCity Promotions, a promotions and loyalty agency, has announced the launch of FanForward, a first-of-its-kind sports marketing platform designed to help brands convert sponsorship and advertising spends into measurable business outcomes.With marquee sporting properties such as the upcoming T20 World Cup and the IPL on the horizon, marketers continue to face challenges in evaluating what their investments deliver beyond reach and impressions. Fragmented activation tools, compressed

New Delhi: NIIT Foundation, a Delhi-based not-for-profit organisation, has announced the appointment of five-time World Chess Champion and Padma Vibhushan awardee Viswanathan Anand as the Ambassador for its cybersecurity awareness initiatives, as it unveils Cyber Suraksha Plus—the advanced phase of its national cybersecurity skilling and awareness programme.Cyber Suraksha Plus builds on the success of NIIT Foundation’s flagship Cyber Suraksha initiative, which has already trained over 10 lak

Mumbai: Uttar Pradesh Kabaddi League (UPKL) has launched its Season 2 campaign film titled ‘Poora UP Khelega Kabaddi’, marking the official on-ground and broadcast announcement for the upcoming season, set to commence on December 24, 2025, at the Noida Indoor Stadium.Conceptualised and produced by V1 Media, the campaign film highlights kabaddi’s journey from neighbourhood grounds to the professional arena, reflecting the sport’s deep cultural roots and widespread popularity across Uttar

Ajay Bijli has been serving as Managing Director at PVRINOX. Bijli has transformed the way millions of Indians watch movies for over two and a half decades exposing Indian viewers to world-class movie viewing experience. This led to the beginning of the growth of the out-of-home entertainment sector with movie going in multiplexes playing an integral role. Bijli is spearheading the multiplex industry growth in an under-screened market for the world’s largest film producing nation.It is fair to

Bangalore: Santoor, from Wipro Consumer Care & Lighting, has emerged as India’s largest soap brand, marking a defining milestone in its nearly four-decade-long journey and achieving ₹2,850 crore in company-invoiced sales (INDAS) over the last 12 months.Launched with a distinctive sandalwood-and-turmeric proposition, Santoor began with a modest test launch in Bangalore in 1985, followed by a national rollout in 1986. Over the years, it has grown into a personal wash behemoth, surpassing legac

Mumbai: Zee Entertainment Enterprises Limited (‘Z’) has announced the launch of Zee Immerse, a dedicated vertical focused on creating immersive, inclusive, and platform-agnostic branded Intellectual Properties (IPs). Designed for a new era of brand storytelling, Zee Immerse will develop bespoke content across long and short formats, digital-first narratives, regional storytelling, and multi-platform executions spanning television, digital, social, YouTube, and on-ground experiences.The launc

New Delhi: Jubliexx Live, a new-age digital entertainment platform, today announced the launch of its integrated creator platform in India, offering a one-stop solution that combines live streaming and short-form video content within a single app. The platform brings together real-time audience engagement and direct monetisation capabilities, responding to the growing need for scalable and sustainable creator growth.Jubliexx Live provides a comprehensive suite of features for content creation, i

Bengaluru: Yamaha Motor (IYM) Pvt. Ltd. has announced the appointment of Hajime Aota as the new Chairman of Yamaha Motor India Group, effective January 1, 2026.Aota brings extensive experience in corporate strategy, corporate planning, and new venture business development within the automotive sector. He has held senior leadership roles across key global markets, including Japan, the United States, and the United Kingdom.Prior to his appointment in India, Aota served as Executive Officer, Yamaha

Mumbai: Sunil Kumaran has been appointed as Director – Strategic Initiatives at Bennett Coleman & Co. Ltd (The Times of India Group), according to an update on his LinkedIn profile. He assumed the role in December 2025.Kumaran brings over 25 years of experience across broadcast, advertising, and digital platforms. Before joining BCCL, he most recently served as Chief Executive Officer at Reliance Broadcast Network Limited, following his tenure as Chief Operating Officer from April 2022 to July

Mumbai: Duroflex, a sleep and comfort solutions brand, has announced its entry into the motion sofa category with the launch of Avalon Elite mov.E. The launch was unveiled with actress Krithi Shetty as the face of the campaign, introducing motorised recliner sofas engineered for modern homes and effortless comfort.Featuring Zero Wall Technology that allows the sofa to fully recline while staying flush against the wall, Avalon Elite mov.E is designed for the growing segment of urban Indians livin

Mumbai: Mahindra Tractors, India’s No.1 tractor brand, has launched the ‘Aasaan Hota Toh Har Koi Kisaan Hota’ campaign in celebration of National Kisan Diwas on December 23.Introduced as India’s first Farmers’ Film Festival, the campaign is a user-generated initiative that invites storytellers, filmmakers, influencers, and rural content creators to share compelling narratives about life in India’s agricultural heartlands. The stories highlight everyday farming practices, technologica

Mumbai: GM Modular, an electrical and smart home solutions brand, has unveiled its festive campaign ‘Switch to Christmas Mode’, highlighting the warmth and joy of the holiday season through seamless smart living. The campaign’s digital film showcases a beautifully decorated home where celebrations come alive with thoughtful details and effortless technology integration.The campaign features popular digital creator Linda Fernandes (thequirkymamma) as she decorates her home for Christmas, ca

Mumbai: Cipla Ltd. has unveiled #InhaleTheChange, a nationwide awareness initiative aimed at improving insulin adherence by addressing emotional, behavioral, and social barriers faced by diabetes patients. The campaign underscores Cipla’s commitment to reimagining diabetes care through innovation, empathy, and education, and will be rolled out across digital platforms alongside patient support programs across India.The campaign tackles challenges such as fear of injections, complex routines, a

Mumbai: Gozoop Creative, an integrated marketing and creative powerhouse, has onboarded CookieMan India, the iconic Australian-origin cookie brand, as its digital and creative partner. The mandate covers digital strategy, creative development, social media and brand storytelling, marking the start of a collaboration focused on strengthening CookieMan’s brand presence and consumer engagement in India.As the first creative output of the partnership, Gozoop Creative has unveiled CookieMan India�

Mumbai: ADS Spirits’ youth-focused brand Royal Green has unveiled a new brand philosophy with the launch of its #LiveUpSuccess campaign, anchored by a dynamic digital brand film. Marking a shift from its earlier positioning of “Taste the Success” to “Live Up Success,” the campaign reflects the evolving mindset of Gen Z and young millennials, for whom success is no longer a single destination but a collection of everyday moments and personal milestones.The refreshed positioning captures

Mumbai: Peps Industries, a spring mattress brand, has launched a new digital campaign to introduce Peps Vivah Mattress, a sleep solution thoughtfully engineered for newly married couples. Designed to blend advanced sleep science with emotional comfort, the campaign uses humour and cultural familiarity to highlight the importance of uninterrupted sleep at the very start of married life.The Hindi digital video commercial (DVC) moves away from conventional romantic storytelling, opting instead for

Pune: Fittr, a preventive healthcare company, has partnered with actor Shahid Kapoor to introduce a new wellness philosophy titled ‘Health Is Freedom’, as the company celebrates its 10th anniversary. The initiative signals a shift away from outcome-driven fitness goals towards a more holistic, long-term approach to health and wellbeing.At the core of the ‘Health Is Freedom’ philosophy is the belief that good health enables individuals to live life on their own terms—with greater confid

Mumbai: Suntek Energy Systems Pvt. Ltd., operating under the brand name Truzon Solar, has announced a strategic investment and long-term partnership with Sachin Tendulkar, legendary cricketer, global sporting icon and philanthropist. The association marks a significant milestone in Truzon Solar’s growth journey and underlines its ambition to emerge as one of India’s top three solar EPC companies by 2030.The partnership brings together Truzon Solar’s execution capabilities and clean-energy

New Delhi: Rungta Tea, a regional tea brand, has appointed Ivory Group, a Noida-based advertising and marketing agency, as its comprehensive digital marketing partner. The collaboration is aimed at strengthening the brand’s digital presence, enhancing customer engagement, driving sales growth, and supporting distributor acquisition across key markets.Under the mandate, Ivory Group will manage Rungta Tea’s end-to-end digital marketing operations, including social media management, content mar

Mumbai: Maars Communicates, a PR and strategic communications agency, has been appointed as the official strategic communications partner for Rose Audio Visuals, the creative studio led by acclaimed filmmaker and producer Goldie Behl.With a career spanning over 25 years, Goldie Behl has played a significant role in shaping India’s evolving entertainment landscape. As the founder of Rose Audio Visuals Pvt. Ltd., Behl has built a legacy of creative reinvention across feature films, television, O

Ahmedabad: Hyundai Motor Company has announced a global partnership with the International Cricket Council (ICC), becoming a Premier Partner for six major ICC tournaments across men’s and women’s cricket during the 2026–2027 cycle. The association marks a significant milestone in Hyundai Motor’s global sports strategy, with cricket taking centre stage as a key engagement platform in high-growth and high-impact markets.As part of the agreement, Hyundai Motor secures exclusive rights and b

Haryana: Adroit Sports Ventures LLP has announced the acquisition of Rohtak Royals, a franchise representing Rohtak city in Haryana, for the upcoming inaugural season of the Kabaddi Champions League (KCL). Strengthening the franchise’s foundation further, KMC Constructions Limited has come on board as the Strategic Partner for Rohtak Royals, marking a notable collaboration between professional sport and infrastructure development.Adroit Sports Ventures LLP is focused on advancing India’s spo

New Delhi: Chrome DM marked its entry into the 18th year of its journey with a grand celebration in the capital, bringing together stalwarts from across the media, entertainment, advertising, technology and policy ecosystem. The exclusive evening was hosted by Pankaj Krishna, Founder & CEO, and held at the iconic Taj Mahal, Mansingh Road, with an elegant rooftop setting that lent the occasion both gravitas and warmth.The celebration witnessed an esteemed gathering of industry leaders, senior exe

New Delhi: BPTP Limited, an established real estate developer, has announced the appointment of Vineet Nanda as Chief Business Officer.With a development legacy spanning over two decades, BPTP has delivered more than 50 million sq. ft. across residential, commercial, and mixed-use developments, including over 25,000 units. The company has a strong presence across key micro-markets in Gurugram, Faridabad, and Noida, and has developed multiple integrated townships across the Delhi-NCR region.Nanda

Mumbai: Being Human Clothing, the fashion and lifestyle brand founded by Salman Khan, is celebrating the superstar’s birthday in signature Salman style—high on energy, warmth, and fun. Marking the occasion, the brand has announced a special Birthday Sale, supported by a lively new campaign that blends fashion, surprise, and celebration.At the heart of the celebration is Being Human Clothing’s playful campaign titled “Cake Fake B’Day For Real”, which reimagines birthday celebrations b

New Delhi: The Marcom Avenue, a full-service integrated marketing and communications agency, has secured the comprehensive marketing mandate for GH2 Solar, a clean energy company at the forefront of green hydrogen solutions in India. The partnership marks a strategic move to strengthen GH2 Solar’s brand visibility, digital presence, and market outreach as it accelerates its growth journey in the renewable energy sector.As part of the mandate, The Marcom Avenue will work closely with GH2 Solar

New Delhi: On the occasion of Kisan Diwas 2025, ITC reaffirmed its long-standing commitment to India’s agricultural transformation with the launch of ‘Mitti Mera Desh – Tales from the Heartland’, a storytelling-led campaign that celebrates farmer success stories from across the country. The initiative aligns with the Government of India’s ‘Meri Maati Mera Desh’ programme and underscores ITC’s focus on building climate resilience in agriculture.Rooted in ITC’s Climate Smart Agri

Mumbai: Ikonic Professional, a hair styling brand, has unveiled a new digital-first campaign in collaboration with Bollywood actress Sahher Bambba. Best known for her role in the recent series The Ba**ds of Bollywood*, Sahher fronts the campaign, bringing her effortless charm and contemporary appeal to showcase Ikonic’s next-generation styling tools.The campaign highlights Ikonic’s Dynamite+ Hair Dryer, Gleam 2.0 Hair Iron, and Curling Tong CT 2.0, reinforcing the brand’s positioning as a