Mumbai: InCred Money, an investment platform, has appointed WPP Media as its performance marketing partner, marking a strategic collaboration to accelerate the platform’s next phase of digital growth. WPP Media will lead InCred Money’s full-funnel marketing strategy from Mumbai, leveraging data-led insights, technology, and creative execution to deliver measurable business impact.InCred Money is redefining India’s wealth-tech landscape by making alternative assets such as venture debt, hig

Pune: Finolex Industries Limited has announced key leadership appointments aimed at driving the company’s next phase of growth and transformation. Effective 1 November 2025, Udipt Agarwal assumed charge as Managing Director, while Rambabu Sanka took on the role of Director – Technical effective 2 August 2025.Udipt Agarwal, 56, brings over 30 years of experience across the chemicals, bio-industrial, and specialty materials sectors. A B.Tech. graduate from HBTI Kanpur and an INSEAD alumnus, he

Mumbai: JioBLAST, the joint venture between Jio, RISE Worldwide, and BLAST focused on shaping India’s esports and competitive entertainment landscape, today announced the appointment of Manish Patankar as VP – Commercial Partnerships.Manish brings over 12 years of experience in sports business, commercial strategy, and IP monetisation across India’s leading sports and entertainment organisations. His career spans leadership roles at Collective Artists Network, ITW Consulting, IOS Sports &

Mumbai: Marketers are heading into 2026 with a cautious mindset, as new insights from WARC’s Voice of the Marketer report reveal a widening gap between business optimism and marketing budget expectations. While 59% of brand marketers believe business will improve next year, only 19% expect marketing budgets to rise, highlighting the continuing challenge of doing more with less.Part of WARC’s Evolution of Marketing programme, the report draws on a global survey of 1,000+ marketers conducted b

Mumbai: To commemorate the International Day of Persons with Disabilities (PwD), Zomato has launched a new campaign urging customers to express gratitude to hearing-impaired delivery partners using sign language. The initiative is anchored by a heartwarming film that spotlights the everyday resilience and dedication of these partners, while highlighting how small gestures of appreciation can make a meaningful difference.The film tells the story of Rakesh, one of over 1,000 hearing and speech-imp

Mumbai: Unitile has announced the appointment of Aslam Hussain as Vice President – Global Sales & Strategic Alliances, marking a pivotal step in its mission to scale globally and strengthen its leadership in high-performance workplace systems. Aslam’s induction into Unitile’s senior leadership team reinforces the company’s commitment to expanding international partnerships and deepening its presence across India and global markets.With nearly 18 years of experience across corporate inter

Mumbai: RepIndia, a digital communications agency, has announced the appointment of Yash Bhatt as Account Director – ORM, further bolstering its Online Reputation Management vertical. With over 14 years of experience across customer service, digital brand experience, and ORM, Yash’s leadership is set to enhance the agency’s growing capabilities in managing brand reputation in an increasingly complex digital ecosystem.Before joining RepIndia, Yash was associated with Games24x7, where he pla

Mumbai: Sting Energy, PepsiCo’s high-octane energy drink and an Official Team Partner of Formula 1, has announced a groundbreaking global partnership with the Mercedes-AMG PETRONAS F1 Team—unveiled in a way the sport has never seen before.In a bold creative move, the partnership was announced not by drivers, spokespeople, or executives—but by the Mercedes-AMG PETRONAS Formula 1 car itself. In a digital film that has already ignited conversation online, the car delivers the news with a prec

Mumbai: Zee Entertainment UK has announced the launch of Jodha Akbar, the first-ever single IP Indian channel to debut in France, now available on Samsung TV Plus. The dedicated channel brings the iconic historical drama Jodha Akbar to French audiences, further strengthening Zee’s growing international footprint.The new channel serves as a natural extension of the already successful Zee One channel in France. With Jodha Akbar having earned immense popularity and admiration on Zee One, this lau

Mumbai: Waves OTT, the official digital platform of Prasar Bharati, has announced the release of a special feature film commemorating the extraordinary life and sacrifice of Shaheed Khudiram Bose — one of India’s youngest and most fearless revolutionaries. The film will stream exclusively on Waves OTT beginning December 3, coinciding with the birth anniversary of the iconic freedom fighter.Born on December 3, 1889, Khudiram Bose remains an enduring symbol of youthful courage, patriotic zeal,

Mumbai: Green Gold Animation, a creator of original animated entertainment, has announced the launch of its dedicated Free Ad-Supported Streaming Television (FAST) channel, Green Gold TV. The 24x7 channel will be available across major connected TV and streaming platforms including TCL, Airtel Xstream, RunnTV, YuppTV, and Cloud TV, with additional distribution partners set to join soon.With this launch, Green Gold Animation becomes one of the first established Indian studios to foray into the ra

Mumbai: Bergner India, a premium cookware and kitchen solutions brand, today announced the appointment of Umesh Guptaa as Managing Director & Chief Executive Officer of Bergner Impex (India) Private Limited.Guptaa, who has been steering Bergner India since its inception as Managing Director, has played a pivotal role in establishing the brand’s presence and bringing global innovation and world-class kitchenware to Indian homes.In his new role, Guptaa will lead Bergner India’s next chapter of

Bangalore: Sunny Side Up, an integrated communications agency, has been appointed as the creative partner for Lapis Bard, William Penn’s luxury writing instrument and accessories brand. The agency will oversee the brand’s overall strategy, creative execution, and integrated communications across all platforms.The move comes as Lapis Bard aims to reinforce its premium positioning and expand its market presence.[caption id=attachment_2482958 align=alignleft width=200] Nikhil Ranjan [/caption]

MUMBAI: The World Pickleball League (WPBL) today announced the appointment of Komerz India, the Indian arm of UK-based Komerz Global, as its exclusive sales and sponsorship agency. The mandate covers central sponsorship inventory, commercial rights and monetisation avenues across WPBL’s flagship properties and community platforms.AMP Sports & Entertainment, WPBL’s exclusive strategic partner, facilitated the partnership and will work closely with Komerz India to identify and drive high-impac

MUMBAI: Keystone Foundation has been working in the Nilgiri Biosphere Reserve (NBR), Central & Eastern India, and beyond, with Indigenous Peoples and Local Communities since 1993. The corpus of work focuses on improving environmental quality, ecologically sensitive development, amplifying community voices, conservation, livelihoods, social enterprises, community wellbeing, culture, and other initiatives for sustainable living.With a shared reverence for hills and forests and a love for nature, K

Mumbai: Flam, the AI infrastructure startup, has appointed Arun Kumar Rajendran as its new AVP of Marketing, reinforcing the company’s growth engine with a leader known for strategic thinking, disciplined execution, and a strong blend of Sales and MarketingAt Flam, Arun will lead performance strategy and growth initiatives, elevating the company’s presence across India and global markets. He will also drive cross-functional alignment across sales, product, and analytics teams, building a uni

Mumbai: Piramal Finance Limited, a diversified NBFC with a strong presence across Bharat’s emerging markets, today unveiled the latest chapter of its flagship campaign, ‘Hum Kaagaz Se Zyaada Neeyat Dekhte Hain’. The new films celebrate the determination, integrity, and everyday courage of Bharat’s small business owners and families, reinforcing the belief that intent is as important as documentation.The campaign’s narratives highlight individuals who have built their journeys through h

New Delhi: In a landmark initiative, India Today, India’s leading news platform, is hosting an exclusive high-powered roundtable on 3rd Dec in Moscow ahead of President Vladimir Putin’s historic visit to New Delhi.The roundtable will feature a series of in-depth conversations on the pillars of the India–Russia partnership. Energy will be a core theme, with leaders from key Russian sectors, oil, gas, nuclear, renewables, mining and critical minerals - sharing perspectives on strengthening l

Mumbai: JioStar has promoted Kishan Kumar as Executive Vice President – Malayalam, marking a significant step in strengthening its regional leadership. Kumar previously served as Business Head – TV & Digital, Malayalam Cluster, where he played a pivotal role in driving growth across the network’s Malayalam portfolio.In his earlier role, Kishan spearheaded programming and operational strategy for the Malayalam cluster, with a focus on accelerating performance across both linear and digital

Mumbai: Junglee Games has announced a significant leadership transition, elevating Co-founder Kapil Rathee to the role of Chief Executive Officer, as part of a structured succession plan aligned with Flutter Entertainment’s long-term Asia Pacific strategy. Alongside this, Abhishek Bharti, Senior Vice President – Technology, has been promoted to Chief Technology Officer, and Bharat Bhatia, Chief Marketing Officer, has taken on the expanded role of Chief Business Officer.Kapil, who joined Jung

MUMBAI: CloudTV a Smart TV Operating System, has onboarded Swastik Stories a FAST Channel, operating under the digital storytelling arm of Swastik Productions. For CloudTV OS users, this partnership brings free access to a wide range of mythological series, reimagined legends, and original cultural stories offering a deeper connection to India’s timeless heritage. With this collaboration, CloudTV strengthens its FAST channel library with 300+ free channels spanning popular categories including

Bangalore: MOBILISE, the independent global B2B marketing agency trusted by leading enterprise and technology brands, has announced its entry into the United Arab Emirates with the launch of a new office in Dubai. The expansion is a key milestone in the company’s international growth strategy and reinforces its presence across high-potential markets in the Middle East and Sub-Saharan Africa (SSA).With enterprise digital transformation and technology investments accelerating rapidly across the

Bengaluru: HiveMinds, a unit of Madison World, has been recognised as finalists at the Amazon Partner Awards 2025, held at Nashville, USA. The agency earned this honour in the category ‘Brand Story Telling APAC’, for its work done on Axis Max Life Insurance’s brand refresh campaign.Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Limited, as a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited, required a narrative that pres

Mumbai: A Parliamentary panel has urged the government to examine the feasibility of tightening penal provisions against the publication or broadcast of fake news, including the possibility of cancelling the accreditation of journalists or content creators found guilty of spreading misinformation. The recommendations were part of a report tabled in Parliament on Tuesday (December 2, 2025).The report, submitted by the Parliamentary Standing Committee on Communications and Information Technology c

Mumbai: Bacardi India has named Goodies Narayanan as Director – Marketing, marking her return to the consumer brands space after senior leadership stints across ed-tech, streaming, and FMCG sectors. Narayanan shared the development through a LinkedIn post.In her new role, Narayanan will lead consumer and customer marketing across Bacardi India’s diverse portfolio, which includes Bacardi, Patrn, Dewar’s, Grey Goose, and Bombay Sapphire.Reflecting on her return to brand-building, Narayanan s

Mumbai: Omnicom Media APAC CEO Tony Harradine has announced a sweeping new leadership structure designed to steer the combined Omnicom–IPG media organisation toward accelerated growth, innovation, and stronger regional cohesion.In an internal communication to employees, Harradine acknowledged the complexity of bringing two large networks together. He noted that such transitions require tough decisions but emphasised the company’s commitment to supporting employees with transparent communicat

Mumbai: VidUnit, a influencer-first platform, has announced its strategic expansion into digital IPs and long-format video content with the launch of its first original series featuring popular TV actress Rashami Desai. Recognising the industry’s shift towards deeper storytelling and meaningful engagement, the company is entering the digital IP ecosystem with an unscripted, unfiltered celebrity talk show — Rashami Ke Dil Se Dil Tak.The show captures raw, heartfelt conversations rooted in rea

Mumbai: Tata Play Binge has further strengthened its position as India’s most comprehensive OTT aggregator through a new partnership with Times Play, the digital-first OTT platform from Times Network. The integration brings Hollywood blockbusters, binge-worthy web series, short videos, Pickleball action, and 11 live TV channels into the Tata Play Binge ecosystem, offering subscribers seamless access to premium entertainment and news through a unified interface.With this addition, Tata Play Bin

Black Friday has quietly become the period when customer intent is more visible than at any other point in the retail calendar. Online discovery and decision-making are increasingly part of everyday behavior, with 45% of Americans now ordering groceries online for delivery or pickup, up by 6% compared to the previous year. Consumers in India are also showing a clear preference for how they want to receive communications. Our data shows that about 73% of Indian consumers favor email, 57% use What

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation had earlier this year launched its 'India Digital Landscape 2025' report, offering a dive into the digital journeys and behaviors shaping India’s rapidly evolving consumer ecosystem. Key findings from the report included: Social media and in-game ads now drive the highest consumer awareness, with in-game ads noticed by 43% of surveyed users. Influencer-led short videos stand out for brand recall and storytellin

Mumbai: Gulab, the contemporary cold-pressed oil brand built on the heritage of Gulab Oils, has unveiled its new campaign, The Good Side of Life, featuring actor Arjun Rampal. The campaign encourages consumers to embrace mindful, intentional living by making conscious choices in their everyday routines.The campaign film captures serene slices of Rampal’s daily life, highlighting how Gulab’s cold-pressed oils seamlessly complement his calm, grounded lifestyle. Made using the traditional woode

Mumbai: CNBC-TV18, India’s leading English business news channel, CNBC AWAAZ, CNBC Bajar, and IndiaBonds, a digital-first SEBI-registered Online Bond investment platform, announced ‘Bond Street’, an initiative designed to bring sustained visibility, clarity and everyday context to India’s fast-expanding bond market. The collaboration will drive a dedicated, high-frequency educational initiative designed to build wider public understanding of India’s bond ecosystem. By decoding key move

Mumbai: Royal Challenge Packaged Drinking Water has unveiled its new integrated campaign, ‘Main Nahi Toh Kaun Be’, celebrating self-belief, authenticity, and bold ambition. The initiative brings together voices from sports, entertainment, music, and e-sports, reflecting a generation unafraid to define success on their own terms.The campaign, featuring cricket star Smriti Mandhana, youth icon Rannvijay Singha, gaming sensation Naman “Mortal” Mathur, and rapper-songwriter Srushti Tawade, i

Mumbai: Senora Asset Management, an equity asset management firm, has announced the on-boarding of renowned cricketer Ajinkya Rahane as an investor and board member. Founded by Mridul Jalan, an IIM Calcutta alumnus with over two decades of market expertise, the partnership marks a pivotal milestone in Senora’s journey to deepen its market presence and broaden access to insight-driven investment solutions for long-term wealth creation.Widely respected for his discipline, consistency and leaders

Mumbai: In one of the most significant leadership overhauls in India’s advertising sector, Omnicom has appointed a new top management team to steer its operations during the final stages of its global merger with Interpublic Group (IPG). The new structure places Kartik Sharma as Chief Executive Officer (CEO) for India, Amardeep Singh as Chief Operating Officer (COO), Rishit Mehta as Chief Financial Officer (CFO), and Shashi Sinha as Strategic Advisor. The appointments, shared internally and co

Mumbai: Bikaji Foods International Limited (Bikaji), India’s third-largest ethnic snacks company and the second fastest-growing player in the organised snacks market, has launched its new integrated brand campaign “Kya Baat Hai Ji!” featuring acclaimed actor Pankaj Tripathi. The campaign spotlights how everyday Indian moments become more delightful and flavourful with Bikaji’s range of namkeen and snacks, with a dedicated focus on strengthening the brand’s presence in Uttar Pradesh.The

Mumbai: The Market Research Society of India (MRSI) has announced the adoption of the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics 2025, marking a major milestone in strengthening ethical and professional standards in India’s fast-advancing insights ecosystem.The updated ICC/ESOMAR Code reflects the growing use of AI, synthetic data, and secondary data sources, while addressing the increasing need for trust, transparency, and responsible practices in

Mumbai: According to the media reports, Kartik Sharma has been named CEO of Omnicom Media India. His elevation comes at a pivotal time for the network, as Omnicom undertakes one of the largest organisational overhauls in its history following its $13-billion acquisition of Interpublic Group (IPG).Industry insiders noted that Sharma emerged as the clear frontrunner for the role, buoyed by strong business momentum. OMG India added over 10 major clients in 2025—valued collectively at more than $4

New Delhi: AuthBridge, an authentication technology company, has announced the appointment of Ankit Singhal as Vice President – Accounts & Finance. Ankit brings over 15 years of experience in Finance, Business, and Investor Relations, having worked with leading organizations such as Paytm, Clix Capital, and Reliance Jio. His expertise spans Financial Planning & Analysis (FP&A), Controllership, Investor Relations, Compliance, Risk Management, and Business Process Management.In his previous role

Mumbai: Deepstory has launched as India’s newest UI/UX-led short-video platform, designed to deliver a calmer, more intentional content experience. Born in India and built for global audiences, the platform introduces a topic-first structure that reduces emotional volatility and offers users a focused way to explore ideas and creators.Deepstory’s interface is built on a simple behavioural flow: swiping left reveals more videos on the same topic, while swiping up introduces a new one. This sy

Mumbai: Chord, the creative agency under the 1702 Network, has secured the creative mandate for Madhusudan, one of India’s most trusted and rapidly growing brands in the dairy and frozen foods category. Under this partnership, Chord will lead brand strategy, creative communication, packaging and branding revamps, digital storytelling, and integrated campaign development to enhance Madhusudan’s market impact and consumer resonance.Madhusudan, known for its longstanding commitment to purity, t

Gurugram: Emoha, a senior care brand, has announced the appointment of Adesh Singh Chadha as its new Head of Sales, further bolstering the company’s leadership team as it accelerates its growth strategy in the eldercare sector.With more than 15 years of experience across high-impact sales and revenue leadership roles at Byju’s and Zinc Money, Chadha brings deep expertise in scaling businesses, driving consumer engagement, and building strong operational frameworks. At Emoha, he will lead sal

Parimatch has signed a long-term partnership with Manchester United, becoming the club’s official betting partner across Asia and the MENA region. The company is looking to tap into United’s enormous fan base in these markets, where millions follow the club every week.The deal quietly came into effect on August 17, during United’s opening Premier League match against Arsenal. Since then, Parimatch’s logo has been appearing on the LED boards around Old Trafford during home fixtures. Manch

Gurugram: India’s automotive sector recorded a landmark festive season, with 52.3 lakh vehicles sold, including a 23% rise in passenger vehicles and a 57.5% surge in EVs. Amid this robust growth, digital advertising for automotive brands also saw a significant boost, according to the latest Automotive Ad Engagement Benchmark Study by VDO.AI.The study, which analysed over 200 automotive campaigns across Connected TV (CTV) and Display, found that CTV continues to dominate as the medium of choice

Mumbai: Laqshya Media Group (LMG), one of India’s most awarded marketing communications companies, has bolstered its newly launched content vertical, Laqshya StoryWorks, with two key appointments. Sanjay Nandan joins as Creative Head, while Dhruv Bhattacharya takes on the role of National Sales Head, driving revenue strategy and business growth.Laqshya StoryWorks, created to deliver original IPs and multi-platform branded stories for the digital era, will produce fiction, non-fiction, and AI-e

New Delhi: Nova Dairy, one of India’s most trusted dairy brands with over 30 years of legacy, has launched its national winter wellness campaign, #EkChammachTayyari, encouraging Indian households to incorporate a spoon of pure desi ghee into their daily diet to boost immunity, energy, and overall wellbeing.As India enters the peak of winter, rising pollution levels and seasonal health challenges make it crucial to adopt simple, effective habits for wellness. The campaign highlights ghee, long

London: Nothing, the consumer technology company co-founded by Carl Pei, has announced that Charlie Smith, formerly Chief Marketing & Communications Officer at Loewe, is joining the company as Chief Brand Officer. Smith will serve on Nothing’s executive team and oversee global brand, marketing, communications, image, and store design, reporting directly to Pei.Commenting on the appointment, Carl Pei, Co-founder and CEO of Nothing, said, “Charlie has worked at the intersection of luxury, crea

Gurugram: Hyundai Motor India Limited (HMIL) today unveiled its year-end initiative, the 'December Delight' campaign, aimed at celebrating customer loyalty and the joy of owning a Hyundai. The campaign offers exclusive benefits of up to ₹1,00,000 on the purchase of Hyundai vehicles.Commenting on the campaign, Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India Limited, said, With the Hyundai December Delight Campaign, we are excited to bring exceptional year-end ch

New Delhi: CNN-News18, India’s No.1 English News channel, celebrated the 15th edition of star-studded ‘Indian of the Year’ on 28th November. The edition opened on a high note, bringing together prominent leaders from across sectors under one roof. The event celebrated and honoured individuals whose grit, vision and accomplishments have helped shape India’s evolving story.The 2025 edition, themed ‘India’s Invincible Icons’, paid tribute to changemakers who embody courage, perseveran

Mumbai: The NDTV Network has marked an extraordinary milestone that captures both its scale and its relevance in an environment where digital leadership increasingly determines real influence. With NDTV India securing the No. 1 position among all Hindi news channels on YouTube for November 2025, according to Databeings, and NDTV 24x7 maintaining its No. 1 position for six uninterrupted months from June to December 2025 as per Playboard, the network has reinforced a defining reality — when NDTV