Mumbai: Marico Limited, one of India’s leading FMCG companies, has announced the signing of actress Fatima Sana Shaikh as the new Brand Ambassador for Kaya products. This strategic partnership marks a significant step forward for the brand, which has been trusted for over two decades for its science-backed skincare solutions, specifically tailored for Indian skin.Fatima Sana Shaikh, renowned for her bold performances and grounded persona, is the perfect fit to represent Kaya’s values of auth

Mumbai: Banijay Asia and EndemolShine India have scored a remarkable milestone on the OTT landscape, with two of their flagship shows, Bigg Boss 19 and Rise and Fall, dominating as the No. 1 and No. 2 most-watched shows in India this week, according to Ormax Reports.Bigg Boss 19, continuing its reign at the top, has surged to 7.4 million viewers, up from 6.6 million last week, cementing its status as the undisputed leader in the entertainment space. In a stunning development, Rise and Fall, a bo

Mumbai: Kotak Mahindra Asset Management Company Ltd. (KMAMC), also known as Kotak Mutual Fund, has launched a nationwide campaign titled “SIP Karo, Naya Future Start Karo”, aimed at breaking the vicious cycle of quick money addiction that has increasingly gripped Indian investors. The initiative is a call to action, urging individuals to move away from high-risk, speculative investments like fake social media tips, lotteries, and gambling, all of which have led to the financial ruin of count

Bangalore: Wrogn, one of India’s leading youth fashion brands from Aditya Birla’s TMRW, has launched its latest campaign featuring Bollywood actor Ibrahim Ali Khan. Titled “Wrogn. But Real.”, the campaign is a bold statement that challenges the societal obsession with perfection, encouraging India’s youth to embrace authenticity and individuality.The campaign seeks to empower young people by celebrating what makes each person unique. In the film, Ibrahim Ali Khan delivers a candid mess

Mumbai: Media consulting firm Ormax Media has unveiled the fifth edition of The Ormax OTT Audience Report: 2025, India’s largest study mapping the size and profile of the country’s OTT universe. The research, conducted in June and July 2025 with a robust sample of 15,600 respondents across urban and rural India, presents critical insights into the evolving digital video landscape.According to the report, India’s OTT audience universe now stands at 601.2 million (60.12 crore), representing

New Delhi: Pee Safe, India’s leading hygiene and wellness brand, has launched a new Digital Video Campaign (DVC) titled “Hygiene Ki Aadat Banao, Pee Safe Ke Saath”. The campaign is designed to address the growing concerns about hygiene, particularly regarding the use of public and shared washrooms. While people are cautious about cleanliness in public restrooms, they often neglect the invisible germs and bacteria that can lurk in their own homes. A seemingly clean toilet seat can still har

Chennai: Renault Group India today announced two strategic leadership appointments, reinforcing India’s growing importance as a global hub for automotive design and engineering.Dr. Vikraman V has been named Chief of Renault Engineering at Renault Nissan Technology & Business Centre India (RNTBCI), Chennai. In his new role, he will lead engineering excellence and innovation, supporting Renault Group’s global transformation and India’s expanding role in advanced R&D.Dr. Vikraman joins Renaul

When a country of 1.4 billion decides to ban a gaming app, it is not a digital hiccup, it is a cultural tremor. For millions, mobile gaming had become more than entertainment; it was escape, economy, and identity. India’s latest crackdown is a reminder that the digital playground is never neutral, it is about a nation choosing to reset how its youth engage with technology, money, and ambition.The intent behind the ban is clear: protecting citizens from addiction, fraud, and financial harm. The

Mumbai: Crompton Greaves Consumer Electricals Limited has appointed industry veteran Sundaram Damodaran Nair as its Chairman of the Board, effective 18 September 2025, in the capacity of Non-Executive, Non-Independent Director. The decision was cleared by the Board at its 15 September meeting, acting on the recommendation of the Nomination and Remuneration Committee. His current tenure as Non-Executive, Independent Director and Chairman, which began on 18 September 2020, concludes a day earlier,

Mumbai: Jameson Ginger Ale, in collaboration with Warner Music India, has launched “Quote That”, an electrifying track that unites two extraordinary artists – KING and Sanjith Hegde. The project blends two distinct soundscapes into one seamless sonic experience, embodying contemporary energy with a touch of classic soul.Rooted in the idea of independent spirit and kinship, the collaboration reflects the shared values of connection, creativity, and inclusivity. It stands as a testament to w

Mumbai: In a landmark reform aimed at unlocking new revenue streams and ensuring transparency, the Maharashtra government has introduced a comprehensive policy for outdoor advertising hoardings across the state. This is the first such initiative beyond Mumbai, which has operated under a standalone policy since 1988. The new framework, issued through a Government Resolution (GR) by the Revenue and Forest Department on Monday, empowers District Collectors to auction government land for advertiseme

Mumbai: VML India has promoted Milan Nakrani to the role of Head of Media . He previously served as Assistant GM – Media. Announcing the move on LinkedIn, Nakrani wrote: “Excited to partner with our teams and clients in shaping the next phase of growth and innovation.” With over 14 years of experience in digital media, Nakrani has transitioned from managing campaigns hands-on to leading integrated media strategy and team leadership. In his bio, he highlighted his focus on adaptability, cur

Mumbai: Tata Play, a content distribution and Pay-TV platform, has announced the launch of Cartoon Network Forever, a new platform service created in collaboration with Warner Bros. Discovery. The service brings back an exclusive ad-free line-up of Cartoon Network’s most iconic shows, evoking nostalgia for older viewers while delighting a new generation of fans.Available in English and Hindi, Cartoon Network Forever offers 24x7 access to a wide range of animated classics including Tom & Jerry,

Mumbai: ZOFF Foods has announced the appointment of Chef Natasha Gandhi, MasterChef India Season 6 finalist and Forbes India Top 100 Digital Star, as its first Digital Ambassador. This announcement marks a significant step in the brand’s digital-first strategy, following its expansion into the ready-to-cook category and offline retail partnerships with Reliance Retail and D-Mart.With Indian households increasingly seeking trust, transparency, and convenience in their kitchens, ZOFF Foods is le

MagickHome is part of MagickWoods USA, a global name with over 30 years of expertise in modular cabinetry and interiors. Founded in North America in 1993, the group has worked extensively with leading home-improvement retailers such as The Home Depot, Lowe’s, and Menard’s, building a reputation for quality craftsmanship and scalable operations. Global Footprint & Experience Backed by over 2.1 million sq. ft. of global manufacturing strength, MagickHome ensures precision engineering, world-cl

Mumbai: Zee Entertainment Enterprises Limited (ZEEL) successfully concluded its 43rd Annual General Meeting (AGM) on September 15, 2025, with shareholders extending strong support to the company’s management and endorsing all resolutions placed before them. The meeting saw active participation from shareholders, who commended the Board and management team for their efforts in enhancing the company’s performance, profitability, and shareholder returns through higher dividends. [caption id=att

India’s print advertising sector recorded a marginal decline in volumes during the first half of 2025, with a 4% drop compared to the same period last year, according to the TAM AdEx Half-Yearly Report for January–June 2025. Despite the slowdown, the medium continued to attract heavy investments from education, automotive and services brands, highlighting its relevance in specific high-spend categories. Education Tops, Auto Accelerates The Education sector maintained its leadership with a 20

Mumbai: The Market Research Society of India (MRSI) has announced Kantar Insights and Bharti Airtel Ltd as the winner of its 33rd Annual Market Research Seminar for their original research paper titled ‘Reconstructing Bharat: A Scientific Approach to Estimating India's Population Demographics at a District Level’.Knowledge Excel’s ‘Guardians of the Survey: Fighting Fraud to Protect Research Integrity and Data Quality Benchmarking’ and Zee Entertainment Enterprises with Third Eye Integr

Mumbai: The Market Research Society of India (MRSI) has announced Kantar Insights and Bharti Airtel Ltd as the winner of its 33rd Annual Market Research Seminar for their original research paper titled ‘Reconstructing Bharat: A Scientific Approach to Estimating India's Population Demographics at a District Level’.Knowledge Excel’s ‘Guardians of the Survey: Fighting Fraud to Protect Research Integrity and Data Quality Benchmarking’ and Zee Entertainment Enterprises with Third Eye Integr

Mumbai: Oshea Herbals, a trusted name in India’s herbal and nature-based personal care space, has announced the onboarding of acclaimed Bollywood actress Nushrratt Bharuccha as its new brand ambassador. The collaboration marks a significant step in the brand’s journey to inspire consumers to embrace beauty that is rooted in nature, backed by science, and reflective of everyday authenticity.With a legacy of over a decade, Oshea Herbals has built a loyal customer base through its fusion of tra

New Delhi: Following two remarkably successful editions that captivated India by the heart and drew the audience in thousands, the 'TV9 Festival of India' returns – bigger, brighter, and more breathtaking than ever before! TV9 Network is thrilled to announce the 3rd edition of the TV9 Festival of India, The Friends & Family Fest, a five-day cultural mega event that will illuminate the capital from September 28 to October 2, 2025, at the Major Dhyan Chand National Stadium, New Delhi.Speaking ah

Mumbai: Inspira Realty, one of Mumbai’s fastest-growing real estate developers, has announced the appointment of Om Ahuja as its Chief Executive Officer (CEO). The move marks a significant milestone in the company’s growth strategy as it expands its footprint across premium residential, redevelopment, and industrial real estate segments.With a distinguished career spanning over 25 years, Om Ahuja brings cross-sectoral leadership experience across real estate, infrastructure, hospitality, ban

Mumbai: JioHotstar has made a resounding mark at the 77th Emmy Awards, with its international titles securing 35+ wins across categories, reinforcing the platform’s position as India’s go-to destination for world-class entertainment. With over 200 nominations this year, JioHotstar’s global catalogue spanning drama, comedy, action, and limited series emerged as a frontrunner in bringing premium international content to Indian audiences.Among the night’s biggest winners was The Penguin, wh

Mumbai: The Advertising Club today announced its Managing Committee for the fiscal year 2025–2026 at its 71st Annual General Meeting held in Mumbai.Dheeraj Sinha, CEO – FCB India & South Asia, has been elected President of The Advertising Club. The newly elected committee reflects the diverse and evolving fabric of the industry, bringing together leaders from creative agencies, media networks, digital platforms, and new-age marketers. This blend of experience and fresh perspectives is set to

Mumbai: Times Network, India’s premium broadcast network from the Times Group, has appointed NKN Media FZC as its exclusive advertising sales partner in the Middle East. Under this partnership, NKN Media FZC will handle advertising sales from the Middle Eastern territory for the international feed of TIMES NOW, ET NOW, and ZOOM, which are currently distributed through leading platforms in the region, including Etisalat, DU, Ooredoo, and StarzPlay.The collaboration marks a key milestone in Time

Mumbai: Banijay Asia, part of Banijay Entertainment, has announced the launch of its groundbreaking new format ‘Race to Space Thailand’. Conceptualised by Banijay Asia and SERA (Space Exploration & Research Agency), and produced by Deepak Dhar’s CreAsia Studio for TrueVisions NOW, the format is set to send the first-ever Thai citizen into space.SERA joins the mission as a core partner, collaborating with CreAsia Studio to bring this unprecedented ‘out-of-the-planet’ experience to life.

Mumbai: Protean eGov Technologies Ltd. (formerly NSDL e-Governance Infrastructure Ltd.), a leading architect of Digital Public Infrastructure (DPI) and citizen-centric e-Governance solutions, has announced the elevation of V Easwaran to the role of Chief Operating Officer (COO).Mr. Easwaran previously served as Group Head of Business Operations, where he played a key role in enhancing operational efficiency and successfully executing strategic mandates, including high-stakes RFPs across Protean�

Vadodara: Recognising the growing need for healthcare providers to connect with patients on digital platforms, Vadodara-based Acura Skin & ENT Clinic, led by Dr. Jinesh Shah and Dr. Mitali Shah, has partnered with iVIPANAN Digital Marketing Services to strengthen its digital footprint.The clinic, already trusted offline for its advanced treatments and patient-focused care, now aims to translate that trust into a stronger online presence. Backed by iVIPANAN’s expertise in building digital-first

New Delhi: History was created last evening as Shin chan: The Spicy Kasukabe Dancers in India — the first-ever anime film set in India — premiered to a packed house at PVR INOX Pacific Mall, Delhi. The landmark event was made even more memorable by the presence of the film’s director, Masakazu Hashimoto, who travelled from Japan to introduce Shin chan’s “India Story” and personally meet his Indian fans.Fans turned out in large numbers, many dressed as Shin chan, to welcome the belove

New Delhi: CAMB.AI, a global leader in AI-powered multilingual communication, has announced a strategic collaboration with The India Today Group (ITG), India’s most respected news media conglomerate. The announcement, made ahead of IBC 2025 (September 12–15), marks the first-ever global news media partnership of its kind.Through this partnership, CAMB.AI and ITG will co-develop cutting-edge language solutions that leverage AI-powered multilingual translation to bring trusted journalism close

Mumbai: Hansa Research, India’s foremost and largest consumer insights company, has unveiled its Festive Insights 2025, capturing evolving consumer sentiment, shopping patterns, and brand expectations this festive season. The analysis highlights how Indian consumers are approaching the season with optimism and higher budgets, while also making more conscious, hybrid, and experience-led choices. Consumers Celebrate with Optimism and Higher Spending Festivals remain central to Indian culture, an

New Delhi: Pizza Hut India, a leading QSR brand under US-based Yum! Brands, has announced the appointment of Manish Guptaa as its new Chief Marketing Officer (CMO). In his expanded role, Manish will be responsible for leading all marketing and brand-building efforts, with a focused mandate to strengthen Pizza Hut’s positioning in India’s fast-evolving food and consumer landscape.While he assumes the CMO role, Manish will also continue to oversee the Digital & Technology vertical in the inter

Mumbai: Ferrero India Private Limited, a subsidiary of the global confectionery giant Ferrero Group, has announced a significant expansion in the marketing leadership of Zoher Kapuswala. Effective September 1, 2025, Zoher assumes full marketing responsibility for the company’s complete brand portfolio in India, which includes Ferrero Rocher, Nutella, Kinder, and Tic Tac.In his elevated role as Marketing Head, Ferrero India Subcontinent, Zoher will lead integrated marketing strategies for all b

Mumbai: Vestige Marketing Pvt. Ltd., one of India’s leading home-grown direct selling companies, has unveiled its latest campaign—‘Suraksha Bandhan’—which redefines the meaning of protection through the lens of self-care and menstrual hygiene. Featuring DewGarden Fly sanitary napkins, the campaign empowers women to take charge of their well-being by embracing self-care as a powerful form of personal protection.Traditionally, protection has been seen as something extended by others. Ves

New Delhi: Yellow Fertility, a rapidly growing and affordable fertility care provider in India, has strengthened its leadership team with the appointment of Varun Gandhi as the Business Head – India & International. This strategic move comes as the company accelerates its expansion plans across domestic and international markets.Varun Gandhi brings with him over 20 years of professional experience, including more than 11 years in the fertility sector. Prior to joining Yellow Fertility, Varun w

MUMBAI: esports star ScoutOP, aka Tanmay Singh, is all set to host a high-octane reality show, The Treasure Hunters on Jio Hotstar. The show, set against the backdrop of Mumbai, will go live on 15 September.The reality show that will see the country’s 10 leading vloggers pitted against each other in an adrenaline-fueled hunt across the city of dreams. The show will bring together the energy, creativity and street-smartness of the vloggers, who will be seen tackling seven thrilling and unpredic

Gurugram: Niva Bupa Health Insurance Company Limited, a pioneer in standalone health insurance in India, has launched a compelling new campaign titled “Yeh Hua Na Health Insurance”, aimed at redefining consumer expectations from health insurance through the introduction of its groundbreaking product ReAssure 3.0.ReAssure 3.0 offers a truly unlimited sum insured—a significant departure from conventional health insurance plans that require customers to estimate and cap their coverage. With t

Mumbai: Cadbury Dairy Milk has announced the launch of Cadbury Dairy Milk MILKINIS, an innovative addition to its iconic portfolio. MILKINIS combines Cadbury’s signature rich chocolate with a smooth milk crme filled centre, offering a playful twist to the classic Cadbury experience.Designed for modern snacking occasions, MILKINIS is available in two convenient formats—a 17g single bar priced at ₹20 and a 34g twin-bar pack at ₹40—making it ideal for sharing, on-the-go indulgence, or a c

Mumbai: Lux Cozi, one of India’s most trusted comfort wear brands, has launched its latest innovation in winterwear—LUX COZI HEATEK, a premium thermal wear range designed for advanced warmth, comfort, and modern aesthetics. The launch is supported by a star-studded new TVC featuring brand ambassadors Varun Dhawan and Jacqueline Fernandez, delivering the campaign message of “Garmi Ka Ehsaas” with humour, charm, and wide audience appeal.A Winter Campaign With Star PowerSet inside a cozy wi

Kochi : V-Guard Industries Ltd., one of India’s most trusted names in consumer electricals and appliances, has launched a new ad campaign for its latest premium offering—the Luxecube Water Heater. Titled “Hum, Tum Aur Kuch Extra”, the campaign is a warm, playful continuation of the summer hit “Hum, Tum Aur V-Guard”, bringing back the same beloved couple to charm audiences once again.The campaign made its high-impact debut during the much-anticipated India vs. Pakistan match at the As

Mumbai: Awfis Space Solutions Limited, a flexible workspace provider and the country’s first publicly listed workspace solutions platform, has announced the appointment of Franois Gramoli as Global Senior Director – Interior Design. In his new role, Franois will spearhead the design vision and strategy for Awfis’ workspaces across markets, reinforcing the company’s commitment to innovation, functionality, and aesthetic excellence.A French-American design leader with over a decade of glob

Mumbai: The Arvind Store has unveiled a campaign titled ‘Saara Khel Fitting Ka Hai’. This marks a departure from the category’s typical catalogue-style narratives. While most communications in the fine fabrics and tailoring segment rely on glossy imagery and clean cuts, this film the company explains takes a sharply different approach: showcasing how a perfect fit doesn’t just elevate your look — it can change the entire game.Founded with a vision to bring premium fabrics and impeccabl

Mumbai: Dentsu Creative Webchutney has partnered with Bhima to unveil RaasLeela, a jewellery campaign inspired by the divine love story of Radha and Krishna, the eternal Hindu Goddess and God of love. Conceptualised and executed by Dentsu Creative Webchutney, the campaign transports audiences to Vrindavan, reimagining the divine dance of devotion, beauty, and grace through […] The post Dentsu Creative Webchutney crafts a surreal Vrindavan for Bhima’s RaasLeela jewellery film appeared first o

MUMBAI: Studio Blo, a content studio that aims to redefine AI-driven filmmaking, today released a 100% AI-generated film for the Almost Gods FILA collection.This partnership merges FILA’s sport-luxury heritage with Almost Gods’ cinematic brutalism, historical symbolism, and philosophical storytelling, challenging conventional ideas of collaboration. Drawing from FILA’s clay-court tennis legacy, the collection reinterprets classic silhouettes through a lens of mysticism and elemental power.

Customers are avoiding traditional phone support but they're not retreating from conversation, they're demanding it on their terms. They might prefer messaging because it’s convenient, less time consuming but that doesn’t mean lack of communication at all. Instead, it's about smarter, more contextual communication that respects their time.This transformation is changing how we see customer experience. We once measured success by call resolution times, but now track conversation continuity ac

Hike, once touted as India’s homegrown challenger to WhatsApp and later a real-money gaming (RMG) platform, has announced it is ceasing all operations. The move comes in the wake of the Indian government’s sweeping ban on money-based online games under the Promotion and Regulation of Online Gaming Act, 2025. The announcement was made by founder Kavin Bharti Mittal, son of Airtel chairman Sunil Bharti Mittal, on Saturday, September 13. “We could raise the capital, but the real question is:

Mumbai: TyresNmore, RPG Group’s auto aftermarket e-commerce platform, has announced the elevation of Rakesh Tatikonda as its Chief Executive Officer, effective July 2025.Based in Mumbai, Rakesh earlier spearheaded business operations at TyresNmore and will now lead the company into its next phase of growth and innovation. Prior to joining TyresNmore in 2022, he held key leadership positions at CEAT, with expertise spanning strategy, operations, marketing, and digital transformation.With over 1

Established in the 1994 by our founder Ashok Jain, NV Group Distilleries in now one of the largest grain distilleries in the country offering varying types of alcohol in its portfolio. Rohit Tiwari was recently appointed Senior Advisor to the Chairman of NV Group, one of India’s largest grain spirit distillers. He is also the Executive Chairman of Morris Street Advisors USA, and brings over three decades of experience in strategic leadership, global capital markets, and innovation-driven brand

Mumbai: India’s most iconic beauty brand, The House of Lakmē, has announced the onboarding of Aneet Padda as its new face—ushering in a bold new era of beauty that speaks directly to Gen Z consumers. Known for her natural charm and striking screen presence, Aneet represents a generation that champions self-expression, authenticity, and minimal-yet-impactful beauty.This collaboration marks a significant shift in Lakmē’s brand narrative, celebrating the evolution of Indian beauty from high

New Delhi: In a first-of-its-kind public-private collaboration, the Indian Cybercrime Coordination Centre (I4C), under the Ministry of Home Affairs, Government of India, has partnered with Amazon India to launch a nationwide campaign against online frauds and scams. The initiative, titled #ScamSmartIndia, seeks to educate and empower consumers to recognize and avoid cyber fraud, especially during the high-risk festive shopping season.With online frauds accounting for over half of all fraud cases

New Delhi: In a first-of-its-kind public-private collaboration, the Indian Cybercrime Coordination Centre (I4C), under the Ministry of Home Affairs, Government of India, has partnered with Amazon India to launch a nationwide campaign against online frauds and scams. The initiative, titled #ScamSmartIndia, seeks to educate and empower consumers to recognize and avoid cyber fraud, especially during the high-risk festive shopping season.With online frauds accounting for over half of all fraud cases

The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) has served notice to Tata Play on a petition filed by Culver Max Entertainment Pvt. Ltd. (Sony Pictures Networks India), seeking a comprehensive audit of the DTH operator’s subscriber base. The division bench, headed by Chairperson Justice Dhirubhai Naranbhai Patel and member Justice Subodh Kumar Gupta, has adjourned the matter to September 16 after Tata Play’s counsel sought additional time for instructions. The dispute, which f

The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) has served notice to Tata Play on a petition filed by Culver Max Entertainment Pvt. Ltd. (Sony Pictures Networks India), seeking a comprehensive audit of the DTH operator’s subscriber base. The division bench, headed by Chairperson Justice Dhirubhai Naranbhai Patel and member Justice Subodh Kumar Gupta, has adjourned the matter to September 16 after Tata Play’s counsel sought additional time for instructions. The dispute, which f

Global creative innovation company R/GA has named internationally acclaimed designer Ren Rigby as its first Global Chief Brand Officer, marking a pivotal appointment as the agency sharpens its independent positioning. Rigby, who rejoins R/GA from Proto — the design and innovation consultancy they co-founded — will report directly to Tiffany Rolfe, Chair and Global Chief Creative Officer of R/GA . In the newly created role, Rigby will be responsible for evolving the agency’s brand identity,

New York: Google is facing fresh legal pressure over its artificial intelligence products, with Penske Media Corporation (PMC) filing a lawsuit accusing the tech giant of illegally using publishers’ content to generate AI summaries that undercut their business models. PMC — owner of titles including Rolling Stone , Billboard , Variety , Hollywood Reporter , and Deadline — is the first publisher to directly sue Google and its parent Alphabet over AI Overviews, the generative summaries that

What does it mean to be a hero in today’s world? As LenDenClub a peer-to-peer (P2P) lending platform, completes 10 years of empowering Indians to lend with purpose, it revealed earlier this year a tribute to those who made this decade-long journey possible. The platform does this not with fanfare, but with quiet belief. Titled ‘Bharat’s Silent Heroes’, their new campaign saluted the everyday lenders who have powered Indians’ financial dreams without ever seeking the spotlight.The campa