Mumbai: NDTV’s cultural conversation, Creators Manch, returns with its second season this March, bringing together some of India’s most celebrated poets, writers, lyricists, performers, and storytellers for two evenings of poetry, conversation, music, and performance. Scheduled for March 14 and 15 at Sundar Nursery in New Delhi, Creators Manch Season 2 will present a vibrant cultural gathering where language, imagination, and artistic expression come together in a collective celebration of c
Bengaluru: Mana Projects, a Bengaluru-based real estate developer known for its thoughtfully designed residential communities, has announced Bollywood actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity. The association marks a significant milestone for the company as it strengthens its focus on design-led living, sustainable communities and the evolving aspirations of modern urban homebuyers.The renewed brand identity reflects Mana Projects’ evolving philoso
On the occasion International Women’s Day, Medianews4u.com caught up with Anchal Mehta Founder The Knowbility. At just 19, she launched The Knowbility in 2021 with a vision to deliver specialised, results-driven services for her clients. Founded in 2021, The Knowbility helps businesses strengthen their marketing strategies and grow digitally—an essential component for success in today’s competitive landscape. The agency enables clients to connect with their target audience, build brand awa
As we celebrate International Women’s Day, Medianews4u.com features Nikky Gupta, Co – Founder, CEO Teamwork Communications Group With her extensive experience in strategic communications and brand building, she shares valuable perspectives on the following International Women’s Day themes:1. The Power of Female-Driven Storytelling in Brand Communications2. Mentorship and Growth: Nurturing the Next Generation of Women Leaders in Communications3. Women Leaders in PR and Marketing: Challenges
Mumbai: HealthCare Global Enterprises (HCG), India’s largest dedicated cancer care network, has launched #MirrorsDontLie, a nationwide awareness campaign aimed at encouraging women to regularly check for early signs of breast cancer. Introduced as part of this year’s International Women’s Day theme #GiveToGain, the initiative encourages women to spend a few minutes each month checking for any changes in their breasts and to seek timely medical advice if they notice anything unusual.Built a
Gurugram: Kenstar, one of India’s trusted home appliance brands with over three decades of expertise in cooling solutions, has unveiled a new video campaign featuring Bollywood actors Rajkummar Rao and Patralekha Paul to promote its latest range of energy-efficient air coolers.The campaign highlights Kenstar’s India-first air cooler range backed by a 5-Star BEE energy rating and an industry-leading 5-year warranty, positioning the offering as a combination of superior cooling performance, el
Chennai: Uniqus Consultech, in partnership with the Indian Venture and Alternate Capital Association (IVCA), has released a new report titled “India IPO & Capital Markets Outlook” at the IVCA Conclave 2026 held in Mumbai. The report offers a comprehensive analysis of India’s evolving capital market landscape, examining the country’s attractiveness as an investment destination, IPO trends, ownership patterns and key regulatory considerations in offer documents.The report was unveiled by J
Mumbai: Centuary Mattresses, one of India’s leading mattress brands with over 35 years of expertise in sleep solutions, has launched a heartfelt digital campaign film titled ‘Better Moments Begin Here’ to mark World Sleep Day. As part of the initiative, the company has also donated 150 mattresses to support the well-being and comfort of children and residents across several institutions in Hyderabad.The initiative will benefit visually impaired, special, orphaned and underprivileged childr
Tirupati: Dr Agarwals Eye Hospital has launched the ‘Gift Her Clear Vision’ campaign, a nationwide initiative aimed at providing free eye check-ups and consultations to one million women through its network of 280+ eye hospitals and vision care centres across India. The campaign has been introduced in commemoration of International Women’s Day and will offer exclusive outpatient consultation access for women throughout the month.The initiative addresses a critical healthcare gap, as many w
New Delhi: Apollo AyurVAID Hospitals has released a short digital film to mark World Sleep Day, drawing attention to the growing yet often overlooked health challenge of declining sleep quality in modern lifestyles. The initiative highlights the increasing prevalence of disturbed sleep patterns and emphasises the importance of restoring natural rhythms for sustained health and productivity.In an era where professional ambition is closely tied to long work hours, late-night screen exposure and co
New Delhi: ASUS’ gaming brand Republic of Gamers (ROG) has launched the ROG Super Fan India campaign as part of its global celebrations marking 20 years of ROG. The nationwide community-driven initiative aims to celebrate the passion, creativity and stories of gaming enthusiasts across India while strengthening the brand’s connection with its gaming community.As part of the milestone celebration, the campaign invites gamers from across the country to share their journey and love for ROG. The
Kolkata: Zee Bangla, the leading Bengali entertainment channel, is all set to telecast Sonar Sansar 2026, the most awaited awards night celebrating the finest talents of Bengali television on 14th & 15th March, 2026 from 7 pm onwards. Known for honouring the exceptional performances and memorable characters that have captured the hearts of audiences across Bengal, this year’s celebration promises an evening filled with glamour, entertainment and spectacular performances by some of the most lov
Mumbai: OMD USA has named Bradley Rogers as its new Chief Executive Officer, succeeding Chrissie Hanson, who is stepping down after four years in the role to join Dentsu.Rogers will assume the position on March 23, bringing more than 25 years of experience spanning media, creative services and digital platforms. He joins OMD from Red Ventures, where he served as president.In his new role, Rogers will lead one of the world’s top-ranked media agency networks. OMD has been recognised as the leadi
Mumbai: WPP Media has promoted Karthik Shankar to the role of Senior Vice President – Digital Investments & Partnerships, strengthening its leadership in digital media strategy and platform-driven advertising solutions.Shankar brings more than 17 years of experience in digital advertising technologies, with a strong track record in building scalable business models and advancing digital investment strategies.In his previous role as Head – Digital Investments at GroupM from 2021 to 2025, Shan
New Delhi,: Redcliffe Labs has rolled out its new #FaceItToday campaign featuring actor and fitness advocate Malaika Arora and actress Ishita Dutta, aiming to encourage individuals to take a more proactive approach toward preventive healthcare. The campaign highlights the company’s AI-powered Face Scan tool, designed to make everyday health awareness simpler and more accessible.With increasingly busy schedules, sedentary lifestyles and a rising burden of chronic health conditions, regular heal
Mumbai: Publicis Groupe has acquired content intelligence and measurement firm AdgeAI as part of its strategy to expand capabilities in AI-driven creative analytics and campaign performance measurement.The Paris-headquartered advertising group said AdgeAI’s technology analyses engagement and conversion data to evaluate how creative and video content perform across digital platforms. The platform identifies elements that contribute to stronger audience engagement and improved conversion outcome
Mumbai: Pepperfry, one of India’s leading furniture and home marketplaces, has announced the launch of ‘Pepperfry for Business’, a new vertical designed to help organisations design, build and furnish commercial spaces across the country. The platform brings together design, manufacturing, sourcing and project execution under a single offering through an ecosystem of partner companies, enabling businesses to manage large-scale interior projects more efficiently.Commercial interior projects
Mumbai: After a successful theatrical run earlier this year, the Marathi family entertainer Aga Aga Sunbai! Kay Mhantay Sasubai? is set to make its digital debut on the Marathi version of ZEE5 on March 19, coinciding with the festive celebration of Gudi Padwa. Directed by Kedar Shinde and produced by Zee Studios in association with Sunflower Studios, the film offers a heartwarming and relatable portrayal of the evolving relationship between a mother-in-law and daughter-in-law.Blending humour wit
New Delhi: SiXiT, a cricket brand, has announced Indian fast bowler Arshdeep Singh as the Brand Ambassador for its cricket ball category, reinforcing the brand’s focus on India’s thriving grassroots cricket ecosystem.For millions of Indians, the journey with cricket begins not in stadiums or academies but in neighbourhood lanes, local grounds and informal tournaments played with cricket tennis balls. From gully cricket to weekend competitions and community leagues across towns and cities, th
Bengaluru: Lenovo has unveiled a new digital campaign titled ‘Pixel Deficiency’, aimed at strengthening awareness of its monitor portfolio in India and expanding consumer perception beyond its strong association with laptops. The campaign seeks to position Lenovo as a credible and competitive player in the monitors category.Conceptualised as a four-part film series, the campaign takes a humorous approach by introducing a fictional condition called ‘Pixel Deficiency’, a playful diagnosis
Mumbai: BKT Tyres, the tyre business of Balkrishna Industries Limited (BKT) and a global leader in the off-highway tyre market, has announced its entry into India’s consumer tyre segment with the launch of a nationwide brand campaign titled ‘Elevate Your Drive’, featuring actor Ranveer Singh.The 360-degree mass media campaign, led by Prachar Communications, will be rolled out across television and digital platforms in six languages, aimed at building rapid awareness for BKT’s consumer ty
Mumbai: Yes Madam, a home salon and wellness platform, has unveiled a new digital campaign film featuring actor Rajpal Yadav and social media influencer and former Bigg Boss contestant Tanya Mittal. The campaign marks the brand’s first collaboration with Rajpal Yadav and aims to highlight the reliability and convenience of Yes Madam’s at-home services through a humorous narrative.Produced in association with Footloose Films, the campaign revisits Yadav’s iconic Chota Don character from the
Mumbai: Duroflex, a sleep and comfort solutions brand, has unveiled a new print campaign for World Sleep Day highlighting the paradox of a fast-growing nation that continues to struggle with adequate rest. With the striking message ‘Mars is closer than your bed’, the campaign underscores how India has achieved remarkable milestones—from reaching the Moon’s south pole to building one of the world’s largest startup ecosystems and emerging as the fourth-largest economy—yet for 59% of In
Mumbai: Pepsi, one of the most iconic brands from the house of PepsiCo India, has announced the onboarding of Gen Z talents Ahaan Panday and Aneet Padda to the Pepsi family. The partnership marks the beginning of a new pop-culture chapter for the brand, with the duo set to headline Pepsi’s upcoming campaign.Ahead of the official reveal, Ahaan and Aneet sparked curiosity across social media with teasers hinting at their “biggest trailer yet.” In a playful twist, the reveal turned out to be
Mumbai: Pepsi, one of the most iconic brands from the house of PepsiCo India, has announced the onboarding of Gen Z talents Ahaan Panday and Aneet Padda to the Pepsi family. The partnership marks the beginning of a new pop-culture chapter for the brand, with the duo set to headline Pepsi’s upcoming campaign.Ahead of the official reveal, Ahaan and Aneet sparked curiosity across social media with teasers hinting at their “biggest trailer yet.” In a playful twist, the reveal turned out to be
Delhi NCR: Hyland, the pioneer of The Content Innovation Cloud™, has announced the appointment of Kumaran Sasikanthan as Managing Director, India and Senior Vice President of Engineering. The appointment reflects the company’s continued investment in India as a key hub for innovation, engineering excellence and global collaboration.With more than 25 years of experience in enterprise engineering and leadership, Sasikanthan is a seasoned software executive with a strong track record of scaling
Mumbai: At a time when global markets are navigating volatility, shifting capital flows and rapid technological disruption, India’s leading financial news platform, Moneycontrol, is hosting the second edition of the IDFC FIRST Bank presents Moneycontrol Global Wealth Summit on March 14, 2026, at the Jio World Convention Centre, Mumbai.The global investment landscape is being reshaped by AI-led disruption, shifting supply chains, geopolitical realignments and renewed interest in safe-haven asse
Chennai: NephroPlus, Asia’s largest dialysis care network, has launched a nationwide organ donation pledge campaign in collaboration with the MOHAN Foundation to mark World Kidney Day. The initiative aims to raise awareness about the life-saving potential of organ donation and encourage individuals across India to formally pledge their organs.As a dialysis care provider supporting thousands of patients living with kidney failure, NephroPlus says it regularly witnesses the urgent need for kidne
Seoul: Samsung has launched a new three-minute brand film for its Samsung Galaxy series, celebrating the power of human imagination and connection beyond technology. The film, created in collaboration with Academy Award-winning director Tom Hooper, premiered during the opening of the Galaxy Unpacked event held in San Francisco on February 25.Built around the Galaxy brand philosophy of “Life opens up with Galaxy,” the film tells the story of two young friends, Mia and Paige, whose bond is tes
Mumbai: Adobe has announced a leadership transition, stating that Shantanu Narayen will step down from his role as Chief Executive Officer once a successor is identified. Narayen will continue to serve as Chair of the Board, ensuring continuity during the transition.The announcement was made alongside Adobe’s Q1 fiscal 2026 earnings, where the company reported revenue and profit that exceeded market expectations. Despite the strong quarterly performance, Adobe’s shares slipped in extended tr
Mumbai: The Delhi High Court has sought a response from the Registrar of Trademarks on a petition filed by Hero MotoCorp challenging the registration of the “MotorHunk” trademark.The matter was heard by Justice Jyoti Singh, who issued notice to Nitin Khanna, founder of the automobile accessories platform MotorHunk, and listed the case for further hearing on May 11.Hero MotoCorp has argued that the “MotorHunk” trademark is deceptively similar to its earlier registered trademark “Hunk,
Mumbai: Fashion label Calling June has introduced actor Athiya Shetty as the face of its Spring-Summer 2026 collection campaign, Islaa, a line inspired by the slow, sun-kissed charm of southern Spain.Through the campaign, the brand aims to capture the spirit of Mediterranean summers, combining breezy silhouettes, soft fabrics and delicate detailing that reflect effortless elegance and quiet femininity.In the campaign visuals, Athiya Shetty is seen wearing key looks from the Islaa collection, inc
Delhi: Integral Ad Science (IAS), a global media quality platform, has announced the appointment of Kamelia Aryafar, Head of AI, Members at Netflix, to its Board of Directors, effective immediately. The move brings extensive artificial intelligence and technology leadership experience to IAS as the company continues to expand its AI-driven capabilities.Aryafar is a seasoned technology executive known for building and scaling AI-powered products and platforms across major global companies. Her ap
A few years ago, when my primary forte was digital, I was having a heated discussion with a colleague who had spent her entire life in offline advertising. In the middle of the debate she asked me a very simple question: “What’s the role of advertising?” I dug into my small little well of digital experience and started listing everything that came to my mind — performance metrics, attribution models, targeting capabilities and the like.She listened patiently. Then after a brief pause she
Mumbai: Leo India has been named APAC Creative Agency of the Year at the Spikes Asia Festival of Creativity 2026, marking a major milestone for the agency and reinforcing its standing as one of the region’s leading creative powerhouses. The agency also secured the APAC Network Creative Agency of the Year title, becoming the only agency to win the top honours twice within four years.Leo India delivered a standout performance at this year’s awards, securing 13 metals, including two Grand Prix
Mumbai: MiQ, a global programmatic media company, has launched its proprietary AI-powered platform MiQ Sigma in India, marking a significant step in strengthening its technology-driven capabilities in the country’s rapidly evolving advertising ecosystem.The launch was announced at a special event in Mumbai, where the company introduced MiQ Sigma as a solution designed to help marketers navigate the increasingly complex multi-platform media landscape. With commercial operations in India for mor
Mumbai: WARC has unveiled the 2026 edition of the WARC Media 100, the global benchmark ranking the most awarded campaigns, agencies, brands and companies for media excellence. The annual ranking aggregates results from the most important global and regional media awards of 2025, based on a methodology developed with the WARC Rankings Advisory Board and a global panel survey.Topping this year’s rankings is ‘Beauty Test Stops With Me’, a campaign created by Mindshare Mumbai for Dove, owned b
On the occasion of International Women’s Day Medianews4u.com caught up with Prrincey Roy, Co-Founder, CEO Huella Services With over 25 years in ad sales, Prrincey Roy co-founded Huella Services in 2021 after noticing a clear gap in meaningful digital storytelling. Having worked with leading organisations like Times Group and Network18, she saw that brands needed more engaging and impactful ways to connect with modern audiences.Huella was created to fill that space helping brands grow through c
Medianews4u.com caught up with Dilip Kumar, Co-Founder, CEO IndiFrame . It was formerly GreenFortune Windows and Doors, which rebranded and changed its strategy to create a consumer-centric full-stack windows and doors brand.GreenFortune has now transitioned to IndiFrame, a dedicated homeowner-facing brand backed by $5.55 million in funding from investors. IndiFrame is targetting India’s 90% unorganised fenestration market, bringing standardisation across design, manufacturing, installation an
“Women play a pivotal role in bringing the KidZania experience to life.”“We consciously keep evolving to keep the experience fresh and engaging for families.”On the occasion of international Women’s Day Medianews4u.com caught up with Vikita Chaudhary, Head of Marketing KidZania India, to share her insights, perspective, She sheds light on leadership and representation to empowering the next generation through experiential learning. Q. What is the one thing that brands who target mother