Chennai: As Tamil Nadu gears up for the 2026 Assembly elections, the stage is set for one of the year’s most consequential political conversations at the News18 Network Town Hall, to be held on 23rdFebruary from 10 am onwards in Chennai.Anchored around the overarching theme, ‘The Next Big Leap for Tamil Nadu,’ the event will bring together leading political figures, policymakers, strategists and cultural icons to ignite high-impact conversations on the state’s political and cultural land

Bengaluru: Eloelo Group, a consumer internet group behind microdrama platform Story TV, micro learning-edutainment platform Master and other interactive offerings, has announced the appointment of GSN Aditya as the Chief Operating Officer.In his new role, Aditya will oversee the Group’s day-to-day operations, drive operational excellence and support the company’s next phase of growth. He will work closely with the leadership team to strengthen internal processes, enhance cross-functional col

Mumbai: Print advertising continued its steady recovery and consolidation in 2025, with ad space per publication registering a 21% growth compared to 2021 levels and a modest 2% year-on-year increase over 2024, according to the latest report by TAM AdEx, a division of TAM Media Research.The report highlights that while growth has moderated compared to the sharp rebound seen in 2024, the print medium remains resilient and relevant for advertisers across sectors.Quarterly trends reveal that Q3 and

New Delhi: WHISKAS, a cat food brand and a global pioneer in packaged cat nutrition, has unveiled a new campaign spotlighting the sensorial delight of WHISKAS dry food with POCKETS™. The initiative reinforces the brand’s focus on catering to cats’ natural inclination for texture-led food experiences.WHISKAS dry food with POCKETS™ combines a crunchy outer shell with a soft, creamy centre, delivering a bite experience designed around cats’ instinctive preferences. Unique to WHISKAS dry f

Mumbai: Bandhan AMC Limited has announced the appointment of Mayur Vasa as its Chief Technology Officer (CTO). In his new role, Vasa will lead the company’s technology strategy, strengthen digital capabilities and build scalable technology platforms to support business growth and enhance investor experience.[caption id=attachment_2487813 align=alignleft width=200] Vishal Kapoor [/caption]Commenting on the appointment, Vishal Kapoor, Chief Executive Officer, Bandhan AMC Limited, said, “Techno

Chennai: LatentView Analytics Limited, an AI-driven analytics, data engineering and consulting firm, has announced the appointment of Kiran Muddana to its Advisory Council. Muddana brings over 18 years of experience leading enterprise-scale AI, analytics and technology transformation initiatives at global organisations including Google and Amazon.In his advisory capacity, Muddana will collaborate with LatentView’s leadership team to provide strategic guidance on client delivery, AI adoption an

Mumbai: NIVEA has expanded its underarm care portfolio with the launch of NIVEA Derma Control, a new range formulated with advanced skincare ingredients such as Pure Hyaluronic Acid, Vitamin C and Pro Vitamin B5. The launch is supported by a new brand film featuring global ambassador Taapsee Pannu, spotlighting the importance of expert care for delicate underarm skin.Having led the underarm skincare conversation in India for over five years, NIVEA’s latest innovation aims to move beyond basic

Bengaluru: Tuco Kids, a personal care brand created exclusively for children aged 3 to 13, has launched its latest campaign featuring filmmaker and choreographer Farah Khan. Titled “Would You Let Your Child…?”, the campaign seeks to spark a cultural conversation around the common yet overlooked parenting practice of using adult skincare products on children.The campaign film uses provocative, relatable scenarios to question parental choices. It opens with questions that instinctively invit

Mumbai: Colgate-Palmolive (India) Limited has appointed cricket legend Rahul Dravid as the brand ambassador for Colgate Total, marking a strategic shift in the oral care narrative—from basic hygiene to a performance-driven ritual linked to athletic excellence.With this partnership, the company aims to position oral health as a critical yet often overlooked factor influencing peak performance. Scientific research suggests that the mouth serves as a gateway to the body, with oral germs potential

Mumbai: Kuku unveiled India’s first slate of AI-generated microdramas at the India AI Impact Summit 2026, marking its formal entry into large-scale AI-powered microdrama production. The launch took place at the WAVES Creators Corner during the summit.The newly introduced slate spans mytho-inspired storytelling, futuristic fiction and superhero narratives rooted in Indian themes while designed for global audiences. The move reflects Kuku’s strategy of combining culturally resonant storytellin

Mumbai: Zee Telugu, the premier destination for Telugu entertainment, continues to enthral audiences with its innovative and high-octane programming. Following the blockbuster launch of its highly anticipated dance reality show Aata, the channel is poised to elevate the excitement with fresh twists, star-studded appearances, and intense performances in the ongoing season. Aata, a thrilling celebration of raw dance talent, strategy, and mentorship, airs every Saturday and Sunday at 9 PM only on Z

Mumbai: Zee TV, the flagship Hindi General Entertainment Channel (GEC) from Zee Entertainment Enterprises Ltd., has emerged as India’s fastest growing channel in terms of absolute GRP growth (BARC; 15+; India Urban; Jan’25 vs Jan’26; excluding channels that joined DD FreeDish in the second period), outperforming competition across genres.The channel’s refreshed content strategy over the past few months has delivered sustained momentum, enabling it to secure leadership in core primetime f

Mumbai: Jubliexx, a new-age digital entertainment venture, has announced plans to introduce Jubliexx OTT, a dedicated video streaming platform offering a curated library of web series, movies and exclusive content across multiple genres and languages. The platform aims to deliver a seamless and personalised viewing experience powered by high-quality streaming infrastructure and intelligent content discovery.Jubliexx OTT is positioned to cater to the growing demand for premium, on-demand entertai

Mumbai: The Hindu, in partnership with WorkL, has received an overwhelming response to the inaugural The Hindu Best Places to Work Awards, with organisations from finance, technology, travel and other key sectors across India participating as entries near closure.The awards seek to recognise organisations that demonstrate excellence in employee engagement, wellbeing and workplace culture—areas that are increasingly central to attracting and retaining talent in a competitive business environmen

Mumbai: Aurelia, a women’s ethnic wear brand from the house of Aditya Birla Fashion and Retail Limited, has launched its Spring Summer ’26 collection under the vibrant #HameshaTrending campaign, featuring Bollywood actor Ananya Panday. The campaign reinforces Aurelia’s positioning as a go-to destination for trend-forward Indian wear.Long recognised for catering to young, fashion-conscious women who seek contemporary styles rooted in Indian aesthetics, Aurelia sharpens its brand promise wit

Kolkata: DOMS Industries Limited strengthened its engagement with India’s rapidly evolving creative culture and art through a high energy showcase at Anime India Kolkata 2026, held on 14th and 15th February at Biswa Bangla Mela Prangan.Set against a vibrant backdrop of cosplay, fandom, and artistic expression, the event brought together a diverse audience of creators, enthusiasts, and families. The atmosphere was charged with individuality and imagination offering DOMS an ideal platform to con

Mumbai: United Breweries Limited (UBL), part of the HEINEKEN Company, has been granted trademark registration for the iconic Kingfisher jingle “Oo La La La Le O”, formally recognising the sonic identity that has been closely associated with the brand for nearly three decades.With this development, UBL becomes the first company in India’s alcoholic beverages category to secure a registered sonic trademark. It is also the only manufacturer of packaged drinking water in the country to hold su

New Delhi: Artificial intelligence can help India overcome long-standing structural constraints and emerge as the world’s leading creative economy, Uday Shankar, Vice-Chairman of JioStar, said in his keynote address at the India AI Impact Summit 2026.Reflecting on the rapid evolution of the country’s media sector, Shankar said India has grown from a few-billion-dollar industry into the world’s fifth-largest media market with more than 900 channels, over 210 million TV households and 800 mi

New Delhi: In a major editorial coup, India Today TV has secured an exclusive interview with Luiz Incio Lula da Silva, President of Brazil, during his ongoing state visit to India. The interview, conducted by senior anchors Geeta Mohan and Marya Shakil, will air tonight at 8 pm and 10 pm, and is expected to offer key insights into Brazil’s economic priorities and its expanding engagement with India.The exclusive interaction comes at a strategically significant moment, as President Lula underta

Mumbai: Annu Gupta has joined Haldiram Snacks Food Pvt. Ltd as CEO - International Business. Gupta joins Haldiram’s after a 13-year stint at Britannia Industries, where he most recently served as CEO – International Business.In his new role, Gupta will lead Haldiram’s international operations across global markets, driving growth, profitability and brand expansion. Over the course of his career, he has built a strong track record of transforming businesses in the Middle East, Africa and ot

Mumbai: Vinod Intelligent Cookware hosted its first influencer-led experiential showcase, “Cook with the Pro: SAS PRO Powered by Hexashield™,” at EVE, Worli on 18 February 2026, bringing together over 70 creators including influencers, chefs, nutritionists and lifestyle experts.Designed as a content-first amplification initiative, the two-hour engagement focused on immersive product storytelling to strengthen premium positioning in the performance cookware segment. The initiative generated

New Delhi: The Indian Institute of Creative Technologies (IICT), established in July last year by the Information & Broadcasting Ministry in association with FICCI and CII and supported by the Government of Maharashtra, unveiled its national roadmap to strengthen India’s next-generation creator economy at the AI Impact Summit in Delhi this week.Positioned as a flagship industry-academia initiative, IICT announced plans to establish Content Creator Labs across 15,000 schools and 500 colleges na

Mumbai: Reebok has announced Olympic shooter Manu Bhaker as its brand ambassador in India, aligning the brand’s training-first philosophy with one of the country’s most accomplished young athletes.The partnership brings together Reebok’s renewed focus on high-performance sport and training with Bhaker’s disciplined, process-driven approach to excellence. At 24, Manu Bhaker has emerged as a symbol of resilience and mental strength in Indian sport. At the 2024 Paris Olympics, she won two b

Mumbai: WPP Media has released its Advertising Intelligence Framework, positioning Data Assets, AI/Tech, Distribution, Commerce/Transaction and Content/Media as the five core capability categories that will determine which companies emerge as primary sources of intelligence for businesses and consumers by 2030. The framework is designed as a guide for evaluating the capabilities of global “intelligence providers” as advertising partners, based on the evolving needs of global advertisers.Appl

Mumbai: JioStar, the official digital and broadcast partner of the ICC Men’s T20 World Cup 2026, announced that the India vs Pakistan clash on JioHotstar has set new benchmarks for digital reach and engagement.The high-voltage encounter recorded a digital reach of 163 million, marking the highest match reach for any ICC T20 event and surpassing the viewership of the ICC Men’s T20 World Cup 2024 Final between India and South Africa. The match also registered a 56% growth in reach over the Ind

Mumbai: Birla Precision Technologies Limited (BPTL), a long-standing player in precision engineering and manufacturing, has announced a new brand identity and evolved vision as part of its strategic shift towards becoming a more technology-driven, diversified and future-ready organisation.The rebranding underscores the company’s renewed focus on trust, innovation and expansion into high-growth industries, while continuing its legacy in advanced manufacturing and precision engineering. As part

Mumbai: The national broadcaster DD News has marked a major digital milestone as its prime-time show Decode with Sudhir Chaudhary completed 200 episodes on February 19, 2026, emerging as a key growth engine for the channel’s YouTube presence.Launched on May 15, 2025, the show has garnered approximately 512 million views on YouTube as of February 18, 2026, contributing 74.1% of DD News’ total views during the period. In the same timeframe, the channel added 1.6 million new subscribers, with D

MUMBAI: MakeMyTrip, an online travel company, today announced that it will collaborate with OpenAI to deepen AI-led travel discovery and capture high-intent travel queries.As part of this collaboration, MakeMyTrip uses OpenAI’s APIs to power new AI features in its app, enabling travellers to seamlessly move from conversational inspiration to booking within the MakeMyTrip’s Myra interface. This integration positions MakeMyTrip at the centre of AI-driven travel planning journeys.The collaborat

Mumbai: Britannia Industries has announced the launch of a special edition Marvel-themed range under its popular Jim Jam portfolio, bringing iconic Super Hero imagery to its packaging and campaign storytelling.The limited-edition packs, launched across Britannia Jim Jam and Britannia Jim Jam Pops, feature fan-favourite Marvel Super Heroes including Captain America, Thor, Iron Man, Deadpool and Wolverine. The pack designs incorporate signature visual elements such as Captain America’s shield, T

New Delhi: Public broadcaster Prasar Bharati has pushed back the deadline for linear satellite television channels to apply for distribution on its OTT platform, WAVES, giving broadcasters time until March 31, 2026 (5 pm) to submit applications.The extension, announced on February 19, refers to the original November 17, 2025 invitation that sought applications from permitted and licensed satellite TV channels for onboarding onto the state-run streaming service. Prasar Bharati clarified that all

MUMBAI: NODWIN Gaming today announced the strategic sale of its entire stake in the Evolution Championship Series (EVO). It is a fighting game tournament, to RTS, its long-standing partner in the global esports ecosystem. The decision follows a long-term growth roadmap for EVO that calls for significant investment to scale the platform globally. NODWIN Gaming will continue supporting EVO’s expansion across emerging markets as a long term partner through its regional expertise, operational stre

Mumbai: Komerz Ltd., a global commercial growth company operating across marketing, commerce and distribution, has acquired marketing measurement and attribution firm Pathformance in a deal that values the combined entity at $330 million.The transaction brings together Komerz’s end-to-end commerce and market-entry capabilities with Pathformance’s measurement and attribution technology, positioning the merged company as a unified “commercial growth operating system” for brands navigating

Delhi: StudioBackdrops has announced the relaunch of Twistflex, positioned as India’s first portable studio setup, aimed at empowering content creators with access to studio-grade equipment at an introductory price starting at INR 2,900.Originally launched in 2017, the Twistflex range has now been upgraded with contemporary materials and refreshed designs to align with evolving visual trends and the expanding creator economy—particularly across Tier 2 and Tier 3 cities in India. The new coll

There is one word that people in any position within an enterprise would not like to hear: 'crisis'. People who are even distantly connected to the crisis communications would understand the insanity of this word. The sheer pressure of this word is enough to assassinate any possibility of sleep or rest, especially in this digital age.One leaked video, one irate customer's ranting viral video, or a disgruntled employee going online can trigger an urgent online meeting with the entire leadership t

Bengaluru: Beyond Appliances has launched a new ad campaign titled “Engineered to Delight”, aiming to redefine how kitchen chimneys are perceived in India. The campaign introduces the brand’s Plug ‘N’ Play Chimney, positioned as India’s first-of-its-kind solution designed to eliminate installation complexity and structural disruption in modern kitchens.Traditionally, chimney adoption in India has been hindered by invasive installation requirements, including ducting, core cutting and

Mumbai: In a sweeping strategic reset following its merger with Interpublic Group, Omnicom Group has announced plans to divest approximately $2.5 billion in revenue from what it termed “non-strategic” and underperforming businesses, while also trimming stakes in an additional $700 million worth of assets.The move comes as the advertising giant sharpens its focus on core operations and accelerates integration efforts after formally closing the IPG merger on November 26, 2025. Portfolio Simpli

Mumbai: Media distribution veteran and former IndiaCast CEO Anuj Gandhi has joined Reliance Jio as Chief Business Officer – Digital Entertainment, strengthening the telecom major’s push to build an integrated, content-first connected-TV ecosystem in India.Gandhi announced the move in a LinkedIn post, stating that his mandate at Jio Platforms includes leading the company’s digital entertainment services spanning JioTV, JioTV+ and Jio TeleOS strategy. His remit covers platform growth, operat

PRandit is a public relations and communications firm built on the belief that powerful, purposeful storytelling can transform businesses. We partner with startups, high-growth companies, and established brands to design PR strategies that drive media visibility, industry authority, and long-term brand recall. By operating at the intersection of strategy, creativity, and data, we help brands cut through cluttered markets and build credibility with the right audiences.It is backed by IIM Bangalor

New Delhi: The 2026 DD Free Dish MPEG-4 slot e-auctions continued to moderate on Day 3, with prices stabilising close to reserve levels across most buckets and cumulative allotments reaching 41 channels after three days of bidding.The second round of the premium Bucket A+ closed in a tight ₹16.30–₹16.35 crore band—barely 2 % above the ₹16 crore reserve price—reinforcing a softer pricing environment compared with previous cycles. Seven channels secured A+ slots in this round, adding t

New Delhi: Prime Minister Narendra Modi on Thursday unveiled India’s global artificial intelligence governance vision — “NAAIV” (Human-Vision for Artificial Intelligence) — at the India AI Impact Summit in New Delhi, positioning the framework as India’s blueprint for responsible, inclusive and sovereign AI development worldwide.Announcing the initiative before leaders from more than 100 countries, Modi described NAAIV as India’s contribution to shaping the global AI order, anchored

New Delhi: Reliance Industries Chairman and Managing Director Mukesh Ambani on Thursday announced an unprecedented ₹10 lakh crore investment commitment in artificial intelligence over the next seven years, positioning the outlay as a nation-scale effort to build sovereign AI infrastructure and make advanced intelligence affordable and accessible across India.Speaking at the India AI Impact Summit 2026 in New Delhi under the government’s IndiaAI Mission framework, Ambani described the initiat

Mumbai: Parle Products has unveiled its latest campaign for Parle Platina Hide & Seek Milano, appointing Lakshya as the face of the Milano portfolio. Built around the tagline “Can’t Say No to Hide & Seek Milano,” the campaign spotlights the rich, chocolate-filled experience of Milano Centre Filled Choco Cookies and positions the brand as an irresistible indulgence for chocolate lovers.The campaign presents Milano as more than just a chocolate cookie—it is framed as a premium treat that c

Mumbai: The 6th edition of the Zee Business BSE Bull Run 2026, BSE’s flagship initiative promoting financial and physical health, is set to take place on Sunday, February 22, 2026, at R2, MMRDA Ground in BKC, Mumbai. The event gates will open at 5:00 AM, and the run will commence at 7:00 AM, offering participants the choice of 5 km and 10 km Fun Runs, along with a 10 km Elite Competition Run.Over the years, the Zee Business BSE Bull Run has evolved into a marquee public platform, bringing toge

Mumbai: Paras Health has appointed Balkishan Sharma as Group Chief Human Resources Officer (Group CHRO) and Business Transformation Officer, reinforcing its focus on leadership strengthening, workforce transformation and cultural alignment across its network.In his new role, Sharma will spearhead people strategy, workforce transformation and key business initiatives, with a mandate to foster a high-performance, values-driven culture across the organisation. The appointment aligns with Paras Heal

Mumbai: UFO Cine Media Network has unveiled its marquee initiative, “India’s Biggest Cinema Moment Ever” campaign, anchored around the simultaneous nationwide release of two major action entertainers, Dhurandhar 2 – The Revenge and Toxic. With trade estimates and the PROCAT cinema measurement tool projecting nearly 100 million cumulative footfalls across India over the films’ lifetime run, the release window is being positioned as one of the most commercially significant cinema moments

Mumbai: Aaj Tak, India’s most trusted Hindi news brand, announced the launch of its next-generation ePaper, in collaboration with Dailyhunt, India’s leading local language content platform.Designed for the digital-first reader, vPaper is a 12-page, comprehensive ePaper that reaches audiences before any traditional newspaper is delivered, ensuring early morning access to credible, curated news. The vPaper is available free of cost, making high-quality journalism more accessible to millions ac

Chennai: Two-time Indian Super League champions Chennaiyin FC have signed the Indian Super Gaming League (ISGL), India’s first franchise-based esports league, as their Principal Sponsor for the ISL 2026 season.As part of the agreement, ISGL will feature as the front-of-shirt partner for Chennaiyin FC throughout the 2026 campaign, with its logo prominently displayed on matchday jerseys and training wear. The collaboration also includes strong digital and on-ground visibility, with branding acro

Mumbai: Gourmet Popcornica, a producer of popcorn maize and a fully integrated agri-to-consumer popcorn company, has appointed 3M Media Works as its strategic communications partner to strengthen brand visibility and leadership positioning across key stakeholder groups.Founded in 2014 and headquartered in Chennai, Gourmet Popcornica has built a comprehensive popcorn value chain spanning hybrid seed development, farmer partnerships, kernel processing, storage and supply. With operations across ni

Chennai: Sustainability and infrastructure-led development emerged as the two central pillars for Chennai’s next phase of growth at the inaugural Super Chennai Conclave 2026, where policymakers, industry leaders and civic stakeholders convened to chart a citizen-driven roadmap for the city’s transformation.Positioned as a collaborative platform, the conclave focused on translating the Super Chennai Manifesto from ideas into actionable outcomes. The event underscored Chennai’s ambition to e

Mumbai: Addressing global leaders at the AI Impact Summit in New Delhi, Sundar Pichai, CEO of Google and Alphabet Inc., outlined an ambitious vision for artificial intelligence, describing it as “the biggest platform shift of our lifetimes” and a catalyst for inclusive growth and scientific breakthroughs.In his keynote, Pichai reflected on India’s rapid transformation, recalling his student days traveling on the Coromandel Express from Chennai to IIT Kharagpur, passing through Visakhapatna

India: LTM, a Larsen & Toubro Group company and business creativity partner to global enterprises, has announced a five-year strategic collaboration with the Indian Institute of Creative Technologies (IICT) to strengthen industry-aligned skilling and workforce readiness in creative technologies.The partnership will leverage LTM’s BlueVerse CraftStudio capabilities to enhance training across advertising, films, immersive media and digital storytelling. As creative industries increasingly conver

Mumbai: Škoda Auto Volkswagen India Private Limited (SAVWIPL) has announced the appointment of Nitin Selot as its new Executive Director – Finance, IT and Legal Affairs, effective 19 February 2026. As the Chief Financial Officer of SAVWIPL, Selot will be responsible for the financial steering of the Group in India.In his new role, Selot will lead the financial strategy and IT transformation of the Group, joining at a critical phase as SAVWIPL continues to redefine processes and strengthen the

Mumbai: ZEE5 has announced the launch of its next Tamil original series, Thadayam (Clue), a gripping crime thriller inspired by true events that unfolded along the Tamil Nadu and Andhra Pradesh border in 1999. The series will begin streaming from 27th February.Written and directed by Navinkumar Palanivel, the show marks the web series debut of acclaimed actor-director Samuthirakani, who plays SI Adhiyaman, alongside Sshivada as Inspector Lakshmi.Set against a rural backdrop, the series revolves

Mumbai: NeoNiche is celebrating 15 years of operations, marking its evolution from a focused experiential marketing firm into a multi-vertical, integrated marketing partner with a growing domestic and international footprint.Founded in 2011 by Prateek N. Kumar, Founder & CEO, along with Valay Lakdawala and Ashish Sedani (Co-Founders & Directors), the agency was built on the belief that experiences have the power to influence perception, build communities and drive business momentum. Over the pas

Mumbai: JioHotstar and OpenAI have announced a landmark partnership to introduce a ChatGPT-powered voice and text interface into India’s largest streaming platform, redefining how audiences discover and engage with content.Using OpenAI APIs, the new conversational layer enables users to explore JioHotstar’s vast library through natural language interactions in multiple Indian languages. The feature is designed to address the long-standing “what to watch” dilemma by introducing Multilingu

Mumbai: Celebrating the thrill and spectacle of the ongoing T20 World Cup, News18.com has brought back one of India's most cherished classroom pastimes - Book Cricket - reimagined for the digital age.At a time when cricket fever grips fans across the globe, News18 taps into collective nostalgia by transforming the iconic school-time game into an interactive digital experience. Once played with textbooks and notebooks during recess of off-periods, Book Cricket now lives on smartphones - offering

Mumbai: JioStar, the official digital and broadcast partner of the Women's Premier League, announced that the 2026 season set multiple new benchmarks in reach and engagement, emerging as the most-viewed edition since the league’s inception.As Royal Challengers Bengaluru lifted the TATA WPL trophy for the second time on February 5, the 2026 season recorded a 17% growth in digital reach over the 2025 edition, while overall digital consumption surged 69%. Across all screens, viewers consumed a re

Mumbai: Reema H Kundnani has joined Reliance Industries as Chief Marketing Officer – Jio World Centre, following a professional hiatus. She previously served as Executive Vice President – Head of Marketing and Key Account Management at Brookefield Properties.In her new role, Kundnani will lead the marketing strategy and brand development for Jio World Centre, one of India’s largest integrated lifestyle and business destinations.Announcing the new position on her LinkedIn handle, Reema shar

Somewhere in Hanoi, branding simmers in broth. In the hiss of hot oil, the rhythm of street vendors, and families sitting shoulder to shoulder at dusk.What I witnessed in Vietnam was not tourism branding. It was an identity discipline.And it raised a deeper question:What happens when nations think like brands,and brands begin thinking like nations? Brands Beyond Marketing: The Emotional Core At Seagull, when we begin the Wings for Profit brand strategy process, we begin with one question: What i

Mumbai: Medulla Communications, a specialist healthcare advertising agency focused on consumer healthcare and pharmaceutical communications, has appointed Anindya Banerjee as Executive Creative Director. He will partner Amrish Chandan to lead the agency’s creative mandate and support its next phase of growth.Banerjee brings extensive leadership experience across agencies including Publicis, FCB, Ogilvy and Contract Advertising. His work has earned recognition at leading international award pla

Mumbai: Himika Ganguly has joined BDO India as Director – Marketing & Communications. She moves from Network18 Media & Investments Limited, where she served as Marketing Lead since 2022.Announcing the development on her LinkedIn handle, Himika shared, I’m happy to share that I’m starting a new position as Director - Marketing & Communications at BDO India! In her new role, she is expected to lead BDO India’s integrated marketing and communications strategy, focusing on brand positioning,

Mumbai: Vithoba, a trusted name in herbal oral care, has unveiled its latest brand campaign featuring actor Shruti Haasan. Conceptualised and created by Boing Brandvertising, the campaign reflects a refreshed and contemporary articulation of the brand’s natural credentials and growing cultural relevance.The new film places Shruti Haasan’s individuality, confidence and expressive personality at the forefront, aligning with Vithoba’s positioning as a modern yet rooted oral care brand powered

Milan: LePub has announced the appointment of Sven Huberts as Global President, marking a significant step in the agency’s next phase of international expansion and operating model evolution.Following five years of rapid growth, LePub is accelerating its global ambitions with Huberts’ appointment. Founded in Amsterdam in 2020, the creative network now operates 10 hubs across nine markets, including recent expansions into London, New York and Bogot. Huberts will focus on scaling LePub’s con

Mumbai: Tata Group, Tata Consultancy Services (BSE: 532540, NSE: TCS), and OpenAI have announced a multi-dimensional strategic partnership aimed at accelerating AI-led innovation across enterprise, consumer and social sectors in India and worldwide.The collaboration spans AI enablement within Tata Group companies, joint global go-to-market initiatives, the development of industry-specific AI solutions, creation of AI infrastructure in India, and large-scale social impact initiatives. Enterprise

New Delhi: Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on the development and production of animated television shows and feature films based on Mukta Arts’ iconic intellectual property portfolio.The partnership marks a strategic step in Mukta Arts’ expansion into the animation space. In 2025, the company launched SGM Animation Studio as its dedicated Animation and Games division, focused on developing, producing and co-producing an

EBG Group, an Indian conglomerate with diversified interests spanning Mobility, Health, Realty, Lifestyle, Food, Services, Technology, and Education, recently announced the onboarding of Indian actor Mrunal Thakur as Brand Ambassador for its project, Carlton Wellness. The association marks a key milestone in EBG Group’s vision to build India’s most credible, regulated, and premium wellness-hospitality ecosystem.Effective from FY 2025–26, the partnership will see Mrunal Thakur headline Carl

Mumbai: Havas Life has appointed Joo Camacho as Chief Creative Officer, India & Middle East, strengthening its leadership bench across two of the world’s fastest-growing healthcare markets.Camacho will be based in Mumbai, overseeing creative across India and the Middle East. He will report to Eric Weisberg, Global Chief Creative Officer, Havas Health, and Dorelle Kulkarni, Managing Director, Havas Life Mumbai.With more than two decades of experience in global healthcare communications, Camacho

Mumbai: Crompton Greaves Consumer Electricals Ltd. has unveiled a new integrated lighting campaign titled ‘Every Space Bright & Right with Crompton Lights’, aimed at encouraging consumers to move beyond brightness as the sole criteria for lighting decisions and instead adopt purpose-driven illumination tailored to different areas of the home.The campaign addresses a key consumer insight — that modern homes serve multiple functions, from workspaces and entertainment zones to areas of relaxa

Mumbai: In a high-energy crossover between sport and cinema, Indian cricket icon Shikhar Dhawan has teamed up with Bollywood veteran Anil Kapoor for a special promotional campaign for the upcoming film Subedaar, set to release worldwide on Prime Video on March 5.The collaboration comes as India advances to the Super 8 stage of the ICC Men's T20 World Cup, leveraging the heightened national fervour around cricket to build buzz for the film’s launch.Fondly known as ‘Mr. ICC’ for his standout

Mumbai: In a high-energy crossover between sport and cinema, Indian cricket icon Shikhar Dhawan has teamed up with Bollywood veteran Anil Kapoor for a special promotional campaign for the upcoming film Subedaar, set to release worldwide on Prime Video on March 5.The collaboration comes as India advances to the Super 8 stage of the ICC Men's T20 World Cup, leveraging the heightened national fervour around cricket to build buzz for the film’s launch.Fondly known as ‘Mr. ICC’ for his standout

Chennai: Cholamandalam MS General Insurance Company Limited (Chola MS), a joint venture between the Murugappa Group and Mitsui Sumitomo Insurance Company Limited, has launched a first-of-its-kind health insurance film series aimed at highlighting how health concerns evolve across life stages—and how insurance solutions must evolve alongside them.The campaign brings to life Chola MS’s wide bouquet of health insurance offerings, positioning them as flexible and customer-centric solutions tailo

Bengaluru: Zee Kannada continues to strengthen its weekend programming slate with the World Television Premiere of 45, set to air on 22 February at 4:30 PM. Known for its mix of compelling fiction, reality shows and blockbuster premieres, the channel is adding another high-profile title to its entertainment line-up.45 is a fantasy action drama that blends philosophy with high-octane sequences and emotional storytelling. The film marks the directorial debut of acclaimed music composer Arjun Janya

Mumbai: SportVot has secured exclusive live streaming rights for the 72nd National Senior Men’s Kabaddi Championship 2026, marking a significant step in expanding digital access to grassroots and domestic Indian sports.The tournament, organised by the Gujarat State Kabaddi Association and Vadodara Kabaddi Association under the aegis of the Amateur Kabaddi Federation of India (AKFI), will be held from 24 to 27 February 2026 at the Indoor Sports Complex in Vadodara.For the first time, the Nation

Mumbai: Zee Entertainment Enterprises Ltd. (‘Z’) has significantly expanded its syndication vertical, strengthening its ability to unlock incremental value from its extensive content library across digital platforms and international markets.As part of the expansion, the Company has secured a Multi-Channel Network (MCN) licence and onboarded over 350 channels into its syndication ecosystem. The move enables ‘Z’ to manage, distribute and monetise content at scale across leading digital pl

Mumbai: Glucovita, the glucose brand from Wipro Consumer Care & Lighting, has announced the launch of India’s first glucose-based lollipop, priced at ₹5. Positioned as a quick energy booster for children, the Glucovita Lollipop is fortified with Glucose and Vitamin C and is marketed as a “Power Bank of Energy” for active kids managing school, sports, outdoor play and everyday activities.The company said the new format aims to combine taste and functionality, offering a convenient energy

New Delhi: Ujjwal Chaurasia, popularly known as Techno Gamerz and managed by influencer marketing agency OpraahFX, has crossed the landmark milestone of 50 million subscribers, becoming Asia’s biggest gamer. The achievement marks a significant moment in his digital journey and reflects the rising global influence of Indian gaming creators.From borrowing phones to play games as a child to building one of Asia’s largest gaming communities, Ujjwal’s growth story highlights years of consistenc

Mumbai: Invideo, an AI-powered video creation platform, has announced the acquisition of GoBo Labs, the award-winning Indian AI creative studio founded by Hridaye Ashish Nagpal, Vishal Balsara, and Nishant Tahilramani.The company clarified that the acquisition is not an expansion into agency or production services but a strategic move to build the next generation of Invideo’s creator platform by integrating insights from filmmakers who have pioneered AI-first storytelling workflows. Pioneering

Mumbai: India’s advertising market has entered a structurally new phase, with Digital firmly overtaking Traditional media as the dominant force, according to the Madison Advertising Report 2026. The report estimates that under an expanded ADEX definition—now incorporating Quick Commerce (Q-Comm) and MSME Digital spends—India’s ad market reached ₹1,55,105 crore in 2025, growing 12% over 2024. On this expanded base, Digital already commands 60% share (₹93,156 crore), versus 40% for Tra

New Delhi: Times Prime has announced a strategic partnership with Crunchyroll, the global destination for anime, to strengthen its entertainment portfolio and cater to the growing demand for Japanese animation among Indian audiences.Under the collaboration, Crunchyroll joins Times Prime’s curated membership ecosystem, offering subscribers access to a premium anime streaming experience. Times Prime members opting for an annual Crunchyroll subscription will receive an exclusive two-month free tr

Mumbai: Netflix is on track to secure nearly 10% of global connected TV (CTV) ad spend by 2027, marking a significant shift in its revenue mix as the streaming giant accelerates its ad-funded strategy, according to a new Platform Insights report by WARC Media.While subscription fees remain the dominant revenue source, advertising is emerging as a major growth engine. Ad revenue surpassed $1.5bn in 2025, accounting for 3.3% of total revenue, and is projected to double to $3bn in 2026 and rise to

Mumbai: WPP Media TYNY 2026: India Ad Market to Grow 9.7% as AI, Commerce and Content Ecosystems Reshape IndustryIndia’s advertising industry is set to expand 9.7% in 2026 to ₹2,01,891 crore, adding ₹17,844 crore over 2025, according to WPP Media’s latest This Year Next Year (TYNY) forecast. Digital will account for 68.1% of total ad revenue, while commerce-led advertising is projected to be the fastest-growing segment at 24.2%.Beyond topline growth, the TYNY 2026 report and forecast tog

Mumbai: Cars24 has unveiled a new brand campaign announcing two industry-first assurances for used-car buyers — a Lifetime Warranty and a 30-Day Return Policy — reinforcing its shift from symbolic trust-building to policy-backed accountability.Conceptualised by Talented and directed by Shivang Monga in collaboration with First December Films, the campaign marks the first creative partnership between Cars24 and the agency. The films position tangible product guarantees at the core of the narr

Mumbai: LenDenClub, India’s leading peer-to-peer (P2P) lending platform and part of Vartis Platforms, has unveiled its latest brand campaign titled ‘Bring Swag to Your Portfolio’. The four-part digital film series blends humour with financial awareness, highlighting how disciplined lending and regular earnings can bring stability—and swagger—to everyday investing.At the centre of the campaign is Swag, portrayed by actor and television personality Suchit Vikram Singh. Styled as a Britis

Mumbai: The Bharat Army, a travelling cricket supporters’ group, has been featured in Prime Video’s promotional track, “The Lalla Anthem – A Warning From Subedaar”, released during the ongoing ICC Men’s T20 World Cup as Team India enter the Super 8 stage of the tournament.The anthem showcases Bharat Army members performing coordinated chants, drum beats and fan support sequences alongside actors Anil Kapoor and Radhikka Madan, former India cricketer Harbhajan Singh, and sports presen

Bengaluru: Seekho has launched its first national brand campaign, “Seekho, Aage Badho,” marking a significant milestone in its journey to become a widely recognised edutainment brand. The campaign is being led by media agency 3XM India and is strategically anchored around the ongoing T20 cricket season.Designed to build mass awareness and strengthen brand recall, the campaign is being amplified through high-impact placements across general entertainment channels (GECs), leading news channels

Hyderabad: Parle Agro, a beverage company, has launched Smoodh Kesar Badam, the newest addition to its flagship dairy beverage brand Smoodh. The introduction strengthens the brand’s flavoured milk portfolio by bringing the classic Indian Kesar Badam flavour to consumers seeking a rich and indulgent dairy experience.A flavour combination widely loved across India, Kesar Badam is associated with familiarity and richness. Smoodh Kesar Badam blends the goodness of almonds with the warmth of saffro

Mumbai: Times Now Navbharat, Times Network’s leading Hindi news channel, hosted leadership conclave ‘Viksit Bharat – Samriddh Uttar Pradesh’ in Lucknow, today. The conclave celebrated Uttar Pradesh’s accelerated growth and its pivotal role in India’s long-term development roadmap.The conclave featured focused thematic sessions led by senior ministers of the Uttar Pradesh government, including Shri Brajesh Pathak, Deputy Chief Minister, Uttar Pradesh, Shri Swatantra Dev Singh, Jal Sha

Mumbai: Hashtag Orange, the Gurugram-headquartered integrated marketing agency, has promoted Gaurang Menon to Managing Partner & Creative Head – West. In his expanded mandate, Menon will continue to lead the agency’s Mumbai operations, with a sharper focus on growth, expansion and creative effectiveness.Menon rejoined Hashtag Orange in 2024 as Regional & Creative Head – Mumbai, having earlier served as Creative Chief until 2022. Since his return, he has rebuilt and scaled the Mumbai office

Mumbai: VETO, a family-first CTV OTT platform, has unveiled a creator-led cricket content strategy around the upcoming T20 World Cup, as it sharpens its positioning as a trusted large-screen destination for families.The platform has partnered with prominent cricket voices including Aakash Chopra, Ravichandran Ashwin, S. Badrinath, and senior cricket journalist Samip Rajguru to deliver expert-driven, multi-format cricket programming.VETO’s T20 World Cup coverage will feature match previews, pos

General Trade has built some of the strongest FMCG businesses in India. In my experience working closely with sales and finance teams, I have seen how deeply this engine has shaped growth across categories. For years, the formula was clear: expand distribution, add feet on street, increase coverage, and push deeper into the market. That model delivered scale for years and shaped the FMCG landscape as we know it today.But the environment around that engine has changed.Margins are tighter. Categor

New York: As the final submission deadline for the ADC 105th Annual Awards approaches, three jury members from India have shared insights into emerging creative trends in the country and outlined what they will be looking for in this year’s entries.The ADC Annual Awards are presented by The One Club for Creativity, the global non-profit organisation that supports and celebrates the creative community. Moumita Pal, National Creative Director at Dentsu Creative, Gurugram, who is serving on the F

Mumbai: Equirus, a diversified financial services group, has appointed Mohit Kapoor as Associate Director in its Investment Banking division, reinforcing its expanding focus on the Industrials sector amid sustained fundraising and M&A activity.The appointment comes at a time when the Industrials space continues to witness robust capital markets transactions and consolidation trends, driven by manufacturing momentum and global supply chain diversification.Mohit brings over a decade of experience

Bangalore: Glance, a global consumer technology company pioneering AI-led agentic commerce, today announced it is accelerating the next phase of its Visual Generative AI stack with NVIDIA AI infrastructure. The collaboration enables real-time, high-quality image and video generation at scale and efficiency levels designed to make generative AI accessible to millions of consumers.Glance has positioned itself at the forefront of applying deep learning to visual and art-driven use cases that requir

Mumbai: Simplismart, the comprehensive MLOps platform for deploying and scaling open-source AI models, is offering its optimised inference platform to select cloud providers and enterprise customers, enabling them to focus on production-scale AI outcomes rather than infrastructure optimisation overheads.An early member of the NVIDIA Inception Program, Simplismart has been collaborating closely with NVIDIA, particularly around NVIDIA Inference Microservices (NIMs), to strengthen AI inference capa

New Delhi: FMCG major Dabur India has named global confectionery executive Herjit S. Bhalla as Chief Executive Officer for its India business, effective April 2026, as part of a leadership realignment that elevates incumbent chief Mohit Malhotra to a purely global role.Bhalla will assume charge on April 1 and report to Malhotra, who has been redesignated as Whole-time Director & Global CEO from February 17, 2026, the company said in a regulatory filing. The appointment places a dedicated India C

New Delhi: India’s free-to-air satellite platform DD Free Dish has recorded robust demand across genres in the first two days of its 8th annual MPEG-2 e-auctions, with general entertainment (GEC) and Hindi movie channels driving the sharpest bids while news, regional and music remained competitively priced.A total of 26 MPEG-2 slots were allocated across Buckets A+, A, B, C and D, with leading broadcasters including JioStar, Zee, Sony and Sun Network expanding their FTA footprint. GEC leads Da

Mumbai: Havas has delivered a solid financial performance for fiscal year 2025, fully achieving its guidance with organic growth of +3.1% and an Adjusted EBIT margin of 12.9%, up 50 basis points from 12.4% in 2024.Net revenue for the year reached €2,783 million, supported by strong organic growth slightly above the upper end of the +2.5% to +3.0% guidance range. Adjusted EBIT stood at €358 million, representing a margin of 12.9%. Net income rose 11.1% to €210 million, while Net income, Gro

Mumbai: The Cannes Lions International Festival of Creativity has announced that France will be recognised as the recipient of the 2026 Creative Country of the Year, the annual accolade celebrating a nation’s exceptional and enduring commitment to creativity that drives progress and growth.France’s selection reflects its long-standing dedication to creativity across advertising, fashion, craft, technology, culture and commerce. From historic artistic movements that shaped modern design to gl

Choice Equity Broking, the broking vertical of Choice International last year had done a campaign — ‘Investment Mein No Confusion.’ The aim is to make investing simpler, quicker, and free of confusion for everyone.Even today, investors struggle with confusion, overthinking, and too many “What if?” scenarios. The campaign highlights how everyday decision-making can turn into a time-draining loop and how the same confusion often delays financial progress.The campaign centres around the C