Mumbai: Marathi ZEE5, the premiere destination for Marathi entertainment, has unveiled the trailer of its upcoming original series ‘Hey Kay Navin?’. Headlined by Umesh Kamat as Aditya and Priya Bapat as Rama, and directed by Varun Narvekar, the series offers a heartfelt, relatable slice‑of‑life drama that explores what unfolds when couples move past life’s major milestones—only to realise their journey looks nothing like those around them. Featuring an ensemble cast including Shubhan
New Delhi: Doritos, the world’s No.1 nacho chip brand, has unveiled its latest campaign, “Every Hangout Needs Doritos,” positioning itself as the ultimate snack for social gatherings among young consumers.The campaign builds on the insight that hangouts—ranging from casual meetups and gaming sessions to house parties—have become an integral part of how young India connects and unwinds. By placing Doritos at the centre of these moments, the brand aims to reinforce its relevance in evolv
Mumbai: MS Dhoni has partnered with The Sleep Company as brand ambassador, marking a strategic move to spotlight sleep deprivation as a growing health concern in India.The collaboration, unveiled through the campaign titled “India Vs Peaceful Sleep,” cleverly builds on recent buzz around Dhoni’s association with the number ‘8’, transforming it into a larger message advocating for 8 hours of quality sleep. For years synonymous with the number 7, Dhoni’s shift to endorsing ‘8’ sign
Bengaluru,: DriveX has unveiled a new brand campaign on the occasion of World Consumer Rights Day, highlighting the everyday relationship between riders and their two-wheelers, and the trust that underpins consumer choices.At the centre of the campaign is a short film that captures the integral role two-wheelers play in the daily lives of millions of commuters across South India. From students preparing for key milestones to gig workers navigating long workdays and professionals starting early,
New Delhi: India’s print media industry has raised alarm over a deepening LPG supply crisis, with leading bodies representing newspapers and magazines urging the Ministry of Petroleum and Natural Gas to classify print operations under “essential services” to ensure uninterrupted fuel access.In separate representations sent to Petroleum Minister Hardeep Singh Puri, the Indian Newspaper Society (INS) and the Association of Indian Magazines (AIM) highlighted how ongoing supply disruptions—l
New Delhi: Be., in partnership with Luna, has announced the launch of The Great Sleep Experiment – Volume II, the second edition of its proprietary sleep performance study aimed at strengthening data-backed insights within India’s growing recovery economy.Positioned as a first-of-its-kind initiative in India’s supplement ecosystem, the study builds on its earlier edition by combining consistent supplementation through Be. ON DND with biometric monitoring via the Luna Ring. The experiment t
Mumbai: Tesco, in collaboration with BBH, brought its latest brand platform to life with a large-scale experiential activation at King’s Cross Station, featuring a 5,000-tulip billboard installation.Timed around Mother’s Day, the 2.5m by 8m installation carried the message “Need Anything From Tesco?” and invited commuters to pick up complimentary bouquets to gift to mother figures in their lives. The activation was live from 10 am to 5 pm, with Tesco brand ambassadors assisting visitors
Mumbai: Bark Out Loud by Vivaldis has unveiled its latest campaign, ‘#ThriveSharedJourney’, for its Thrive range of pet food, in collaboration with actor Huma Qureshi. The campaign aims to reposition pet wellbeing as a shared journey between pets and their parents, rather than a routine responsibility.The initiative highlights a growing behavioural gap among modern pet parents, who are increasingly intentional about their own growth and lifestyle choices but often treat pet nutrition as a ro
New Delhi: In a significant ruling with implications for corporate governance and regulatory oversight, the Delhi High Court has set aside Look Out Circulars (LOCs) issued by the Central Bureau of Investigation against NDTV founders Prannoy Roy and Radhika Roy.The LOCs, originally opened in 2019, were quashed by Justice Sachin Datta, who held that their continued enforcement amounted to an unjustified restriction on the fundamental right to personal liberty guaranteed under Article 21 of the Con
Mumbai: Asian Paints has unveiled a new campaign for its waterproofing solution, Damp Proof, reinforcing the importance of reliable, long-lasting protection for Indian homes against extreme weather conditions.The campaign, featuring Ranbir Kapoor and Saurabh Shukla, brings to life everyday homeowner challenges such as terrace leakages during monsoons and heat absorption during summers. Through a lively and humorous narrative, the film delivers a clear message: “Aisi Waisi Waterproofing Nahi
Mumbai: In a move that could redefine how advertisers extract value from skippable inventory, YouTube is experimenting with a new ad format that continues to display branded elements even after a viewer opts to skip an advertisement.The test introduces a “sticky” banner or branded card that remains visible within the video player once the user clicks the skip button. While the primary video resumes uninterrupted, the persistent visual element—linked to the skipped ad—stays on screen unti
New Delhi: Lux Cozi has unveiled a new digital campaign to introduce Cozi Micro Modal, the latest addition to its premium Cozi luxury collection. The campaign features brand ambassador Varun Dhawan and offers a behind-the-scenes look at the making of the brand’s latest shoot.The film highlights the product’s key attributes, including its soft fabric, lightweight feel, stretchability, breathability, and fit. Through candid moments from the set, the campaign reinforces its comfort-led messagin
New Delhi: Sleepwell has unveiled a nationwide campaign on the occasion of the 19th World Sleep Day, alongside the release of its comprehensive Sleep Study, shedding light on evolving sleep patterns and challenges faced by Indians today.The study reveals key insights into the country’s sleep habits, highlighting a growing sleep crisis driven by irregular routines and lifestyle factors. According to the findings, 65% of Indians tend to sleep even later on weekends, dispelling the common belief
Mumbai: Smytten PulseAI has unveiled its OTT Talent Tracker, a first-of-its-kind nationwide study measuring film actors across India on three critical metrics—Total Awareness, Intent to Watch, and Subscribe to Watch—offering fresh insight into how audiences engage with talent in the streaming economy.The findings point to a fundamental shift: India’s OTT leaderboard looks markedly different from its theatrical star hierarchy, with subscription intent increasingly diverging from traditional
Mumbai: Garnier has announced its first-ever association with actor Raveena Tandon as the brand ambassador for Garnier Color Naturals, marking the launch of a new campaign celebrating effortless at-home hair colouring.The campaign film features Raveena Tandon in a relatable, everyday setting, highlighting the ease and convenience of colouring hair at home while delivering a natural and nourished look. The narrative captures a candid moment where the actor confidently embraces quick transformatio
New Delhi: Magicrete has announced its partnership with Royal Challengers Bengaluru (RCB) as the Official Building Material Partner for the upcoming T20 league 2026 season.The collaboration brings together two brands known for performance, innovation, and resilience, as they aim to strengthen engagement with cricket fans across India. Through this association, Magicrete seeks to expand its brand visibility while aligning with one of the most followed franchises in the league.Commenting on the pa
New Delhi: Kajaria Ceramics Ltd. has launched its latest integrated campaign, ‘Log Toh Poochenge Hi’, featuring Ranveer Singh and Rashmika Mandanna, as it sharpens its focus on premium home solutions and design-led consumer engagement.The new television commercial, already generating strong traction, is built on the insight that thoughtfully designed homes naturally draw admiration and curiosity. Through a slice-of-life narrative, the film showcases the brand’s tiles and Kerovit bathware a
Mumbai: The eighth edition of the Times of India Sports Awards is set to take place on March 21, 2026, at The Centrum Hotel in Lucknow, bringing together some of the biggest names and breakthrough performers from across India’s sporting landscape.Positioned as a reflection of a dynamic year in Indian sports, TOISA 2025 will celebrate achievements spanning cricket, athletics, shooting, badminton, chess, para sports and more—highlighting both headline-grabbing victories and consistent performa
Mumbai: SMART Bazaar has unveiled its latest Eid campaign, taking a distinctive storytelling route that shifts focus from festive promotions to emotional connection.As part of its ongoing “SMART Bazaar ke SMART Parivaar” platform, the brand’s new film delves into the deeper meaning of ‘Barkat’—a concept deeply embedded in Indian households but rarely examined in everyday life.At the centre of the narrative is Zara, a young girl whose innocent curiosity drives the story. Seeking to un
Mumbai: Hungama OTT launched its latest crime drama, Zung, a gripping crime drama that premiered on 18 March 2026. Set against the stark, unforgiving landscape of the Alang Ship Breaking Yard in Gujarat, the series brings together a story steeped in betrayal, survival and buried truths.At the heart of Zung is Kaveri, a lonely housewife stuck in a loveless marriage with her quiet, unassuming husband Bakul. In search of an emotional escape, she begins a secret relationship with a scrapyard worker.
Mumbai: Pizza Hut has joined the growing wave of AI-driven content in food marketing with a playful, character-led campaign to promote its latest offering, Crafted Flatzz.As part of the launch, the brand has rolled out an AI-animated reel that brings Crafted Flatzz to life with a cheeky, high-energy personality—aligning with the rising trend of food-led micro-dramas gaining traction across social media platforms. In the reel, the product takes centre stage with a humorous, self-aware tone, dec
Mumbai: Organic Tattva has launched its latest integrated campaign featuring brand ambassador Kareena Kapoor Khan, championing the concept of ‘Shuddhasana’—a philosophy that places equal emphasis on pure food and mindful living as the foundation of holistic wellness.The campaign underscores a shift in how modern consumers perceive health, highlighting that while yoga and fitness routines have become integral to daily life, true wellbeing lies in balancing physical activity with clean, nour
Not all ad inventory needs to interrupt something to be effective. In fact, much of CTV's most exciting ad space can actually be found when virtually nothing else is happening - when someone has paused a show, when their screen has gone idle, or when someone has scrolled past all available options.These are not traditional ad breaks but rather behavioral moments. And they are incrementally becoming some of the most valuable places to advertise on streaming. Spaces That Were Once Ignored For year
Bengaluru: TVS Motor Company has unveiled a new campaign for its flagship electric scooter, TVS iQube, celebrating its growing adoption among Indian families and strengthening its positioning as “India’s Favourite Family EV.”The campaign marks one of the brand’s largest television-led initiatives, with a high-impact rollout across marquee platforms including the Indian Premier League and cinema, aimed at driving nationwide reach across diverse consumer segments.Built on themes of trust,
New Delhi: Vedanta Limited has expanded its latest brand campaign to cinemas, showcasing its ‘From Earth to the Sky’ ad film across 1,035 theatres in key metro and regional markets including Delhi, Mumbai, Ahmedabad, Bengaluru, Jaipur, Udaipur, Bhubaneswar, Cuttack, Raipur, Panjim, and Bokaro.The Vedanta 2.0 campaign is anchored in the thought, “Aasmaan ko chune waley raastey, zameen se shuru hotey hain” (The paths that reach the skies begin from the earth), and brings alive childhood im
Kolkata: Vikram Solar Limited has announced the appointment of Sameer Nagpal as its Chief Executive Officer (CEO), effective immediately, as the company accelerates its next phase of strategic expansion.Sameer Nagpal brings over three decades of leadership experience across multiple sectors, having held key roles at organisations such as Livguard Energy Technologies, Dalmia Bharat Group, Shalimar Paints, Ingersoll Rand, Zicom, and Carrier Air Conditioning. His appointment signals a key milestone
Mumbai: Disney held its 2026 Annual Meeting of Shareholders today with newly appointed CEO Josh D’Amaro outlining the company’s next chapter under his leadership. “Looking at our hand, it’s an extraordinary one,” D’Amaro said in a video message from Disney headquarters in Burbank, California, pointing to Disney’s blockbuster studios, a successful and growing entertainment streaming business, ESPN’s worldwide brand, and its strong Experiences business.Looking ahead, D’Amaro said
New Delhi: Network18 has announced a leadership reshuffle that places a younger generation of executives at the centre of its next phase of growth, following the departure of Avinash Kaul after a 12-year stint with the company.In an internal communication to employees, Network18 Managing Director Rahul Joshi said Kaul has decided to move on to pursue other professional and personal goals. Joshi described Kaul as an integral part of the Network18 journey, noting that he joined the company at a pi
New Delhi: Leeford Healthcare Limited has announced the onboarding of Anushka Sen and Taaruk Raina as brand ambassadors for its science-led skincare brand, Alite, as it strengthens its presence in India’s fast-growing anti-acne segment.The move is part of the company’s broader strategy to scale its footprint in the science-backed skincare category, where consumer demand for effective and credible solutions continues to rise. With acne emerging as a key concern among Gen Z consumers, Alite ai
Mumbai: India’s victorious campaign at the ICC Men's T20 World Cup 2026 culminated in a high-impact final that attracted 135 million unique viewers on JioHotstar, according to advertising analytics released by COTT. The data highlights how brands scaled their advertising strategies in line with rising viewership across India’s Super 8 clash against West Indies, Semifinal 2, and the Final against New Zealand.The Final emerged as the most competitive advertising environment, with 75 brands vyi
India: Neha Agarwalla has joined as Divisional Head – Marketing Communications and Sponsorships (India and Asia), strengthening its leadership across key regional markets.Neha joins the company after a seven-year stint with Paytm, where she served as Associate Vice President. In her new role, she will be responsible for leading integrated marketing communications and sponsorship strategies across the region.Announcing the development on her LinkedIn handle, Neha shared, Excited to share that I
Mumbai: Studio9, the premium content production arm of TV9 Network, has officially entered India’s mainstream OTT space with Jazz City, a ten-episode historical espionage series now streaming on Sony LIV. Set in 1971 Calcutta against the backdrop of the Bangladesh Liberation War, the series marks a significant milestone for Bengali-language storytelling and signals Studio9’s ambitions in premium digital content.Jazz City centres on Jimmy Roy, played by Arifin Shuvoo, a Park Street jazz club
Mumbai: Amagi, a cloud-native SaaS platform powering broadcast and streaming TV worldwide, has unveiled its AI-driven Artwork Generation and Transformation capability as part of its ingest-to-monetization platform, Amagi NOW. The new feature enables media companies to convert raw video into platform-ready promotional artwork seamlessly within a single ecosystem.Built on Amagi Intelligence, the company’s AI layer, the capability addresses a longstanding operational challenge in content distribu
Mumbai: Almighty Motion Picture is set to adapt Harsh Realities: The Making of Marico, the acclaimed business bestseller chronicling the entrepreneurial journey of Harsh Mariwala, Chairman and Founder of Marico, into a screen production.The move comes as the production house builds on the momentum of its recent project Made In India – A Titan Story, which has garnered industry attention for its scale and storytelling. The book, co-authored by Mariwala and globally respected business strategist
Gurugram: Delhivery has announced the appointment of Neelam Dhawan as a Non-Executive Independent Director, effective March 20, 2026. She will assume the role of Chairperson of the Board from April 1, 2026, succeeding Deepak Kapoor, who is stepping down after more than eight years on the board.[caption id=attachment_2496244 align=alignleft width=200] Sahil Barua [/caption] “We are delighted to welcome Neelam Dhawan to the Delhivery Board as our Chairperson. Her exceptional track record in lead
London: Unilever on Friday confirmed it has received an inbound offer for its Foods business and is in discussions with McCormick & Company, responding to recent market speculation over the future of the division. The company, however, said there can be no certainty that any transaction will be agreed.In a media announcement, Unilever said its Board continues to view Foods as “a highly attractive business” with a strong financial profile, supported by market-leading brands in growing categor
MUMBAI: Oaksmith Packaged Drinking Water, from Suntory Global Spirits, today announced its partnership with Rajasthan as the Official Partner for the upcoming cricket carnival. The association marks a seamless alignment between two entities that share a belief in raising standards and advancing the way the game is experienced. Oaksmith brings this philosophy through Oaksmith Style Studio, its platform focused on elevating contemporary Indian style, intent, and excellence around cricket’s cultu
Kochi: Mathrubhumi has unveiled a new campaign taking a strong stance against fake news, while reaffirming the credibility of print media and encouraging audiences to continue the habit of reading newspapers.At a time when social media platforms are flooded with instant, often unverified content, the campaign highlights the growing gap between virality and credibility. Through two films, the initiative contrasts the chaotic nature of misinformation online with the reliability of traditional jour
Hyderabad: QNET India Region has launched its digital-first awareness campaign, #ValueEveryDrop, to mark World Water Day, focusing on promoting conscious water consumption and raising awareness around water quality.With growing concerns around water scarcity and contamination in India, the campaign aims to shift consumer attention beyond conservation towards the quality of water consumed daily. Through a four-day initiative, the company seeks to encourage a more informed approach to hydration, p
MUMBAI: As India gears up for the IPL season, Signify a company that work in lighting, has announced the partnership of its emerging electrical brand EcoLink with Rajasthan Royals. Through this collaboration, EcoLink becomes the Associate Sponsor for the team, strengthening the brand’s presence on one of India’s biggest sporting platforms and deepening the connect with millions of cricket fans across the country.The partnership also aligns with the upcoming product portfolio from EcoLink, re
Hyderabad: Get ready for an evening full of laughter, drama, and heartwarming moments! Zee Telugu is all set to bring the much-loved Telugu comedy-drama Bhartha Mahasayulaku Wignyapthi to your screens with its World Television Premiere. Mass Maharaja Ravi Teja, Ashika Ranganath and Dimple Hayathi starrer blockbuster movie Bhartha Mahasayulaku Wignyapthi, this Sunday, March 22nd at 6 pm, only on Zee Telugu!Ram Satyanarayana (Ravi Teja), who manufactures the Wine brand Anarkalee, travels to Spain
Mumbai: dentsu X has unveiled “The Creator Catalyst,” a new playbook and applied framework aimed at helping brands transform fragmented creator activity into a structured, scalable growth engine. Designed for the Algorithmic Era, the initiative seeks to reposition creators from a tactical channel to a central pillar of sustained brand growth.As the global creator economy continues to expand—projected to reach $528 billion by 2030—the playbook addresses a critical gap in how brands approa
Mumbai: Prime Video has unveiled its largest-ever Indian Originals slate at its ‘Prime Video Presents 2026’ showcase, announcing a lineup of nearly 55 series and movies spanning multiple languages, genres, and formats.The expansive slate underscores the platform’s continued investment in India’s creative economy, featuring collaborations with leading production houses such as Dharmatic Entertainment, Excel Entertainment, Tiger Baby Films, Abundantia Entertainment, The Viral Fever, and Wa
New Delhi: A branding and copyright dispute between two major fintech players has reached the Delhi High Court, with Razorpay accusing rival PayU of copying the creative expression, visual grammar and storytelling format of its founders-led IPL 2025 campaign.At the centre of the dispute is Razorpay’s claim that PayU’s campaign featuring startup founders mirrors its own campaign in a way that goes beyond inspiration and enters the territory of actionable imitation. Razorpay has argued that wh
New Delhi: Indian men’s cricket team head coach Gautam Gambhir has moved the Delhi High Court in a significant legal escalation against the unauthorised commercial and digital exploitation of his identity, seeking protection of his personality and publicity rights along with ₹2.5 crore in damages. Reports on March 19 said the suit targets alleged misuse of his name, image and likeness across social media and e-commerce platforms, including through AI-generated deepfakes and fake videos.The p
New Delhi: In a significant ruling for the media and entertainment industry, the Supreme Court has made it clear that failed film investments and profit-sharing disputes cannot automatically be turned into criminal cases unless there is clear evidence of dishonest intention from the very beginning. Emphasising the speculative and uncertain nature of the movie business, the Court held that business failure alone cannot be treated as cheating.The observation came while the apex court quashed crimi
Bengaluru: Ahead of the theatrical release of Ustad Bhagath Singh, producer Mythri Movie Makers has secured an ex parte temporary injunction from the Bengaluru City Civil and Sessions Court, restraining the circulation of allegedly false, malicious, defamatory, or derogatory content concerning the film across digital and media platforms.The order was passed by the Principal City Civil and Sessions Court, Bengaluru, in a suit filed by the production house against multiple intermediaries and platf
GTT Data Solutions is a technology services and consulting company focused on shaping Dual Intelligence: the integration of Human Intelligence and Artificial Intelligence to drive smarter, data-led decision-making. Headquartered in Pune, the company offers end-to-end solutions across data engineering, analytics, AI, ERP and CRM implementation, DevOps, and IT service management. With a mission to help organisations unlock the true value of their data, GTT Data partners with enterprises across ind
In October 2010, something unusual happened in the world of marketing. Gap Inc., which had built one of the most recognisable brands in American retail for more than 20 years, overnight replaced its iconic logo with a new design. The blue box shrank into a small gradient square hovering awkwardly above a Helvetica wordmark, trading its dependable and effortless American casual vibe for something that felt generic.Social media erupted. Loyal shoppers felt confused, even betrayed. Their reaction w
New Delhi: Ideabaaz, in association with Delhi Tourism and Wizcraft Group, has launched India’s Biggest Media-Tech Pitch Fest at the International Film Festival of Delhi 2026, scheduled from March 25–31, 2026.The initiative aims to foster innovation at the intersection of media, technology, and entrepreneurship, positioning the festival as a platform that extends beyond cinema into future-facing ideas and digital ecosystems.The pitch fest will invite startups, creators, and entrepreneurs fro
Milan: LePub has announced the appointment of Sonal Narain as Chief Strategy Officer for its Italian headquarters. In her new role, Narain will report to Bruno Bertelli, CEO and Chief Creative Officer, LePub Worldwide, and will lead the agency’s strategic vision while strengthening its focus on creativity, innovation, and excellence.A globally experienced strategist, Narain has built an award-winning career across three continents, working on iconic brands and delivering transformative campaig