Mumbai: HistoryTV18 has announced the launch of Season 16 of its flagship travel-food series #RoadTrippinWithRocky, further strengthening its digital-first content strategy with a multi-platform rollout.The latest season, featuring food explorer Rocky Singh, will air from March 25 to 31 across television and social media platforms, covering a culinary journey through Uttar Pradesh with an extended route to Chandigarh and Delhi.The new season charts a route from Mathura to Lucknow via Agra and Ka

France: Global media consultancy COMvergence has released its Final 2025 Global New Business Barometer (NBB), revealing a dominant performance by Publicis Media, which secured the top position across both Total and Net New Business rankings with $10 billion in new client billings.The figure represents nearly one-third of all media spend that shifted between agencies globally in 2025. Publicis Media’s strong performance was driven by major wins, including Coca-Cola in North America, alongside m

Mumbai: LS Digital has announced the launch of QuarkAssist, a modular enterprise data platform developed under its DataQuark vertical, aimed at helping organisations unify fragmented data and operationalise it across business functions.As enterprises scale across multiple digital channels, data is increasingly distributed across analytics tools, CRM platforms, marketing systems, and operational databases. While the volume of data collected continues to grow, fragmentation across systems often li

Mumbai: BIG FM has announced the launch of Season 5 of its flagship show Main Bhi Finance Minister, an initiative aimed at promoting financial literacy and empowering women across industries to make informed financial decisions.Hosted by RJ Rani, the latest season will focus on key themes such as sustainable wealth management, disciplined investing, and strategic financial planning—ranging from short-term goals to long-term financial security. The show will be broadcast across BIG FM’s netwo

Mumbai: SW Network has been appointed as the creative and social media agency by Lava International Limited, one of India’s most established homegrown mobile phone brands.With a strong legacy built on the philosophy of designing and manufacturing products in India for Indian consumers, Lava has long positioned itself as a brand rooted in trust, accessibility, and local innovation. Through this partnership, SW Network will work to strengthen Lava’s digital presence and shape a contemporary br

New Delhi: The Digital News Publishers Association (DNPA) has announced the appointment of Puneet Gupt as its new Chairperson, alongside Anant Goenka as Vice Chairperson, marking a key leadership transition at a critical juncture for India’s digital news ecosystem.Gupt, who serves as Chief Operating Officer at Times Internet, succeeds Mariam Mammen Mathew following the completion of her two-year term. The appointments were confirmed at the recent DNPA Board Meeting.Having previously held the p

Mumbai: Tara Kapur has been promoted to Head of Marketing for the Duolingo English Test at Duolingo.Kapur, who previously served as India Market Lead for the Duolingo English Test, has played a pivotal role in building and scaling the product’s presence in the Indian market over the past three years.Sharing the update on LinkedIn, Tara said, After three years of building the Duolingo English Test (DET) in India at Duolingo, I’m excited to step into a global role as Director of Marketing, DET

Mumbai: NDTV.com has once again secured its position as India’s most visited English news website, underlining the network’s sustained digital leadership and growing resonance with audiences across platforms.According to Comscore MMX Multi-Platform data for February 2026 (Desktop + Mobile), NDTV.com recorded 37.3 million users, reaffirming its status at the top and strengthening its position as the preferred digital destination for news in India.This sustained leadership is no coincidence -

Chennai: Navin’s, one of Chennai’s leading real estate developers, has rolled out its latest 360-degree advertising campaign, “This is it”, aimed at reinforcing confidence in home-buying decisions while promoting its flagship project, Navin’s Starwood Towers 3.0 in Medavakkam.The campaign highlights the project’s positioning as a ready-to-move-in residential offering that combines affordability with premium living. Spread across 9.85 acres, Starwood Towers 3.0 has received multiple a

Raipur: Choice International Limited, a leading financial services firm in India, in collaboration with Zee Business, successfully hosted ‘Bharose Ki Choice’, an investor awareness initiative aimed at helping individuals make informed financial decisions across stocks, mutual funds, IPO and insurance.Held at Babylon International, Raipur, the event brought together market experts, investors, and financial enthusiasts for insightful discussions on wealth creation, disciplined investing, and n

Mumbai: UniVicoustic, the global acoustic solutions brand formed through a strategic partnership between Unitile (India) and Vicoustic (Portugal), has announced the appointment of Nataraju Shiva as Head of Business & Strategy. The newly created leadership role is aimed at accelerating the company’s growth across domestic and international markets.The appointment comes as UniVicoustic sharpens its focus on scaling operations, expanding into new markets, and strengthening its positioning as a pr

Mumbai: Jiostar India Pvt. Ltd. has flagged an alleged breach of a Delhi High Court order in relation to the Legends League Cricket Masters T20 tournament, raising fresh concerns around compliance with media rights and broadcast regulations in India’s sports ecosystem.The development follows an order dated March 18, 2026, wherein the Hon’ble Delhi High Court restrained Absolute Legends Sports Pvt. Ltd. and Blue God Entertainment from creating third-party rights or dealing with the media and

Mumbai: Sumit Kohli has joined dentsu as Head of Investment - APAC. He joins the network after a decade-long tenure at Publicis Media, where he most recently served as Executive Director – Investment, Accountability & Partnerships – APAC.Kohli shared the update via LinkedIn, outlining his focus in the new role. “I’m happy to share that I’m starting a new position as Head of Investment - APAC at dentsu! My focus will be on shaping more disciplined, client-first investment approaches—e

Mumbai: JioStar has released new insights from BARC | Nielsen One Ads, a cross-screen measurement solution deployed during the ICC Men’s T20 World Cup 2026, underscoring the growing effectiveness of integrated television and digital advertising strategies in India.The findings mark a significant milestone for the country’s advertising ecosystem, revealing that cross-platform audience duplication remained under 10% across all campaigns. This indicates that television and digital platforms are

Mumbai: Experience Commerce, a full-service digital marketing agency and part of the Cheil SWA Group, has secured the annual social media mandate for Fiat Payments Private Limited (FiatPe) following a multi-agency pitch involving several reputed agencies.Launched in 2022, FiatPe is a digital payments platform built to support India’s Digital India movement, offering payment infrastructure that simplifies how merchants and businesses transact in an increasingly digital economy. The platform foc

Mumbai: India’s media and entertainment (M&E) industry continues to demonstrate strong momentum, reaching a market size of INR 2.78 trillion in 2025, according to insights shared at the launch of the FICCI–EY Media & Entertainment Report 2026. The report underscores a phase of rapid evolution driven by scale, convergence, and technological transformation.Speaking at the launch, Kevin Vaz highlighted that the sector’s growth has outpaced GDP per capita and exceeded earlier projections, sign

Mumbai: Kaabil Kids, an online chess learning platform for children, has partnered with Verve Media to strengthen its AI SEO and organic growth strategy. The collaboration aims to enhance the platform’s visibility across search engines and AI-led answer platforms, enabling more parents to discover structured chess learning programs for their children.As part of the mandate, Verve Media will work closely with the Kaabil Kids team on discovery and visibility audits, technical SEO enhancements, a

Bengaluru: TimBuckDo Innovations Pvt. Ltd. has transformed a standout moment from the business reality show Ideabaaz into a strategic collaboration by appointing actor Pratik Gandhi as its brand ambassador. What began as a compelling on-screen interaction has now evolved into a high-intent partnership, anchored not just in visibility, but in shared perspective and ecosystem building.This association reflects TimBuckDo’s approach of converting moments of relevance into long-term strategic value

Hyderabad-based digital transformation leader [x]cubeLABS recently announced the launch of Ello, its proprietary multilingual Voice AI platform for Indian enterprises. The platform with voice AI agents adapts across 12 Indian and 100+ global languages and dialects worldwide. This launch positions the company at the forefront of transformative voice-driven digital engagement and strengthens its AI-led growth trajectory.With enterprise customers across the US, Ello introduces a new category of sel

Kolkata: Saatchi & Saatchi India has launched a new television commercial for Captain Steel, aimed at driving consumer awareness in India’s largely commoditised TMT rebars category and underscoring their critical role in construction.The campaign brings focus to the often-overlooked importance of TMT rebars (Thermo-Mechanically Treated reinforcement bars), which are essential in strengthening concrete structures by bearing tensile load and enhancing durability. Through this initiative, the age

Mumbai: VML India has strengthened its leadership team with the appointment of Kunal Roy as Managing Partner – West & Growth Lead, India, and Shekhar Khanna as Chief Strategy Officer, reinforcing its focus on growth-led, integrated solutions and continued expansion in the Indian market.Kunal Roy brings over two decades of experience across Asia in building brands, businesses, and agencies. Prior to joining VML India, he served as CEO of Dentsu Creative in Malaysia, where he led the integration

Singapore: Measurement and analytics company Adjust has released its Gaming App Insights Report: 2026 Edition, highlighting sustained engagement in mobile gaming alongside a strategic shift toward long-term player value and retention, particularly across the Asia-Pacific (APAC) region.According to the report, global gaming app sessions increased year-on-year, with the paid-to-organic ratio rising 61% globally. This trend reflects evolving user acquisition strategies as studios balance growth wit

India’s snacking market is no longer just about volume, it is entering a phase defined by premiumization, ingredient consciousness, and brand-led differentiation.With the Indian savory snacks market estimated at over ₹50,000 crore and growing steadily, the real shift is happening beneath the surface: consumers are moving from commodity snacks to experience-driven, format-innovative, and ingredient-aware options. Medianews4u.com caught up with Pawanjot Singh Kohli, co-founder Twirtles. He bel

Mumbai: Amazon Ads has introduced two agentic AI-powered tools—Creative Agent and Ads Agent—in India, aimed at simplifying ad creation and campaign management for businesses of all sizes. The launch underscores the company’s push to democratise access to advanced advertising capabilities through AI-driven automation and insights.The new tools leverage Amazon’s first-party data and AI capabilities to enable advertisers to create, launch, and optimise campaigns more efficiently. From gener

*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))] dir=auto tabindex=-1 data-turn-id= equest-WEB:fedd2636-2271-430c-ba7d-62ece4ad9b6d-185 data-testid=conversation-turn-10 data-scroll-anchor= rue data-turn=assistant> New Delhi: In a move aimed at simplifying access to free-to-air television, the Ministry of Information and Broadcasting (MIB) has introduced television sets equipped with in-built satellite tuners alongside an advanced electronic programme guide

New Delhi: The Ministry of Information and Broadcasting (MIB), in collaboration with the Indian Institute of Creative Technologies, has announced a national AI skilling initiative for India’s creative sector in strategic partnership with Google and YouTube. The programme will offer 15,000 scholarships aimed at building advanced AI capabilities among creators, storytellers, and digital professionals.Anchored by IICT under MIB’s broader vision to strengthen India’s creative economy, the init

Mumbai: Fashion Entrepreneur Fund (FEF) has appointed Rohit Dhar as its Chief Business Officer (CBO), strengthening its leadership team as it scales operations following the success of its flagship show Pitch to Get Rich on JioHotstar.The show’s debut season witnessed investments worth ₹40 crore, positioning FEF as a key enabler in India’s evolving fashion and lifestyle startup ecosystem. With this momentum, the organisation is now focused on building a stronger business and distribution f

Mumbai: The ABBY Awards 2026 Powered by The One Club for Creativity / The One Show has announced the appointment of Bianca Guimaraes, Founding Partner and Executive Creative Director at Mischief USA, as Jury Chair in the STILL DIGITAL category.Guimaraes is known for leading culture-defining campaigns that have reshaped brand narratives globally, playing a key role in propelling Mischief USA to the #1 independent agency of the year multiple times across industry platforms including Ad Age, Adweek

Hyderabad: Prasads Multiplex, one of India’s most iconic cinema exhibition venues, has introduced a new premium theatrical experience with the launch of PCX HDR by Barco, a technologically upgraded auditorium designed to deliver enhanced brightness, contrast, and immersive sound for moviegoers.Located at Prasads Multiplex in Hyderabad, the renovated auditorium features what is one of India’s largest HDR cinema screens. The technology enabling this unique experience is the proprietary Barco 4

Mumbai: Publicis Production has elevated Varun Shah to a global leadership role, appointing him as Global Creative Transformation Lead, in addition to his existing responsibilities in India. The move signals the network’s continued focus on scaling its production capabilities across markets through a blend of creativity and technology.In his expanded role, Shah will steer the next phase of production transformation for the company, with a mandate centred on delivering “scaled craft” by lev

Mumbai: Amid growing geopolitical tensions and global market uncertainty, Zee Business, India's trusted leader in business news, has announced the return of Wealth Creation Week, a special programming initiative aimed at helping investors navigate volatile markets and identify long-term wealth-building opportunities. Scheduled to air from 23rd March 2026 to 27th March 2026, the initiative will bring together leading market experts, research-backed insights and practical investment strategies to

Mumbai: KFC created a striking brand moment at RK Beach with the unveiling of India’s tallest sand bucket, celebrating the launch of its newest restaurant on Beach Road.Known for its vibrant shoreline and bustling footfall, RK Beach witnessed an unusual spectacle as a life-size KFC bucket sculpture emerged from the sand, capturing the attention of locals and tourists alike. The installation, crafted entirely from over seven tonnes of beach sand, was brought to life by local sand artist Akunuru

Chennai: Yamaha Music India Pvt. Ltd. has announced the appointment of A. R. Rahman, Academy Award-winning composer and globally acclaimed music icon, as its brand ambassador.The association marks a strategic step in Yamaha Music India’s efforts to deepen its engagement with India’s music ecosystem while promoting structured music education and nurturing emerging talent. Rahman, known for taking Indian music to global audiences, aligns with the company’s vision of unlocking the internation

New Delhi: In a continued push to enforce regulatory discipline in India’s cable distribution ecosystem, the Ministry of Information and Broadcasting (MIB) has cancelled the registrations of 114 multi-system operators (MSOs), citing non-compliance, denial of security clearance, and suppression of critical information.The latest action is part of a broader clean-up exercise that has significantly reshaped the sector over the past year. As of February 28, 2026, a total of 1,159 MSOs have exited

Mumbai: Amazon MX Player has announced the launch of ‘Fatafat’, a new micro-drama destination aimed at mobile-first audiences, marking its entry into the rapidly growing short-form storytelling category.With Fatafat, the platform is making serialized micro-dramas available free of cost for the first time in India, removing the paywall barrier that currently dominates the category. The move reinforces Amazon MX Player’s strategy of offering premium content accessible to a wide audience base

Mumbai: Mirror Security has announced the appointment of Albert Sisto as an Independent Board Member, as the company accelerates its efforts to build an encryption layer for the AI era.Sisto, former Chief Operating Officer at RSA Security, brings over four decades of experience across public companies, startups, venture capital, and private equity. Widely regarded as a pioneer in enterprise security software, he played a key role in transforming RSA into a global standard for public-key encrypti

Mumbai: Liqvd Asia has secured four new mandates across categories, marking a strong start to the first quarter of 2026. The partnerships are expected to contribute approximately ₹35 crore to the agency’s future business pipeline. The digital first marketing agency, known for blending creativity with performance, has added Origami, Kasturi Foods, Sama.live and Woodland to its client portfolio.The new mandates represent a mix of emerging consumer brands, regional powerhouses, new age B2B plat

Mumbai: JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to lead its public relations and strategic communications mandate, marking a new phase of growth for the progressive K–12 institution.The partnership is aimed at strengthening JBCN Education’s brand narrative as it continues to champion conversations around progressive education in India. Known for its EduCreative learning philosophy, the institution combines academic rigour with experiential learn

Mumbai: Global Esports Games Mumbai 2026 concluded on a high note with Team India delivering a standout performance, clinching gold in Clash Royale and a bronze medal in DOTA 2 in front of a packed home crowd.India’s Anuhith Gosala emerged as the star performer, defeating Kazakhstan’s Miras in a thrilling Clash Royale grand final with a 3-2 scoreline. The victory came after a hard-fought campaign, including a narrow 2-1 win against the USA in the lower bracket finals to secure a spot in the

Mumbai: Marking World Water Day, PepsiCo India reaffirmed its ongoing efforts to advance water stewardship, announcing that it replenished 1.48 billion litres of water in 2025. This reflects the company’s continued focus on sustainable water resource management. To commemorate the day, the company also released a special video highlighting its Jal Jeevan Melas, bringing its water stewardship efforts to life through meaningful, on-ground impact.Aligned with its ‘Partnership of Progress’ phi

Selecting the right toilet can greatly influence comfort, hygiene, and the overall feel of your bathroom. Western toilets and water closets are two commonly used options, and while they may seem similar, they differ in design and functionality. Knowing how each works, their benefits, and which suits your space best can make a big difference in daily use. Understanding these distinctions helps you choose a bathroom solution that is practical, comfortable, and tailored to your home or commercial n

Mumbai: Procter & Gamble (P&G) India’s flagship CSR initiative, P&G Shiksha, recently featured in a special storyline integration on Kattathe Kilikkoodu, the popular Malayalam television drama airing on Asianet.The integration unfolded through the character Subhash, who, in a key episode, learns about P&G Shiksha and its focus on enabling children to learn at their own pace through effective study techniques. The narrative organically weaves the initiative into a family setting, sparking a mea

Mumbai: The Other Circle (TOC) has been appointed as the official PR partner for RADA Marathi Pop Culture Festival, Maharashtra’s first youth-led festival celebrating Marathi pop culture. Presented by BhaDiPa, the two-day event is scheduled to take place on March 28 and 29, 2026, at The Orchid Hotel in Pune.The collaboration comes at a time when regional content consumption is witnessing rapid growth, with vernacular internet users expanding significantly faster than English-language audiences

Mumbai: TV9 Network, India’s leading news network, is set to host the fourth edition of its flagship thought leadership platform, What India Thinks Today Summit 2026, on March 23rd and 24th , 2026, in the national capital.Hon’ble Prime Minister Shri Narendra Modi will deliver the Keynote Address, setting the tone for this year’s theme, “India & The World.”The summit will bring together an extraordinary lineup of policymakers, political leaders, global business thinkers, cultural icons,

New Delhi: Bharti family office’s hospitality and dining arm has announced the appointment of Rohan Pewekar as the Chief Executive Officer. In this role, Rohan will drive the strategic direction and operations of the group’s restaurant business, which includes internationally acclaimed brands such as PizzaExpress, Chili’s, P.F. Chang’s, and Olive Garden, among others. He will focus on strengthening brand presence, accelerating expansion, enhancing guest experience, and building the teams

Mumbai: Godrej Consumer Products Limited has unveiled a public service film titled ‘Machar Hai, Mehman Nahi’ under its CSR initiative Elimination of Mosquito Borne Endemic Disease (EMBED), aimed at raising awareness around mosquito prevention and encouraging behavioural change among households.The campaign addresses the growing public health concern posed by mosquito-borne diseases such as dengue, malaria and chikungunya, which continue to impact millions across India. Despite the scale of t

Delhi: Press Emblem Campaign (PEC) has expressed concern over the sealing of the office of United News of India (UNI) in New Delhi, urging relevant authorities to reconsider the decision.According to reports, the closure of the UNI office has sparked concerns regarding press freedom in India. It has also been alleged that staff members present at the premises were forcibly evicted, with incidents of manhandling reported, including involving female journalists.The action follows a ruling by the D

Mumbai: Panda’s Box has rolled out its #ScreenFreeNavratri campaign, a nine-day digital detox initiative aimed at encouraging families to reduce screen time and engage in culturally rooted activities during Navratri.Positioned at the intersection of digital wellness and cultural engagement, the campaign invites families to replace 15 minutes of daily screen usage with offline activities designed to foster mindfulness among children and strengthen parent-child bonding.The initiative is built ar

New Delhi: Thermocool Home Appliances has rolled out a high-impact digital campaign during Navratri, leveraging high-footfall transit media across key railway stations and the Delhi-Katra Vande Bharat Express.The nine-day campaign is being showcased across prominent railway hubs including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, as well as onboard digital screens and infotainment systems within the Vande Bharat train. The initiative is designed to maximise reach by tapping into da

New Delhi: Adobe has announced the appointment of Shamik Basu as Vice President, Creative Products Group in India, strengthening its leadership team as it accelerates innovation in creative and AI-led technologies.Based in Noida, Basu will lead Adobe India’s engineering and product management teams and report to Ely Greenfield. He will also be part of the Adobe India leadership team, playing a key role in driving the company’s growth and innovation strategy in the region.[caption id=attachme

New Delhi: Lumikai has released its fifth edition of the State of India Interactive Media Report 2025, revealing that India’s interactive media economy has reached $13.8 billion, growing at 17% year-on-year, driven by the country’s rapidly expanding base of 877 million smartphone users.The report highlights the meteoric rise of micro-dramas, which have emerged as a breakout category, crossing $300 million in their first year with 450 million downloads and 100 million monthly active users. Th

Every time I walk into a media strategy meeting these days, I hear the same word—AI.Automation. Personalization. Scale.All important. All necessary.But here’s my problem. We are over-discussing the future and underestimating the present. Because while we debate AI, the real growth engine of Indian media is already running at full speed—quietly, consistently, and profitably.It is called regional media . Let Me Start With a Ground Observation Working closely with News 7 Tamil , I’ve seen s

Healthy Master, a snacking brand, recently announced the appointment of Indian fast bowler and rising cricket talent Harshit Rana as its brand ambassador. This collaboration underscores the brand’s commitment to promoting mindful snacking through everyday, practical choices—both on and off the field. Harshit Rana, known for his raw pace, dedication, and disciplined approach to fitness, embodies Healthy Master’s core philosophy that true health stems from consistent, daily decisions.As part

Healthy Master, a snacking brand, recently announced the appointment of Indian fast bowler and rising cricket talent Harshit Rana as its brand ambassador. This collaboration underscores the brand’s commitment to promoting mindful snacking through everyday, practical choices—both on and off the field. Harshit Rana, known for his raw pace, dedication, and disciplined approach to fitness, embodies Healthy Master’s core philosophy that true health stems from consistent, daily decisions.As part

Mumbai: WPP Media has released the 13th edition of its flagship report, Sporting Nation: Building a Legacy, highlighting a landmark year for India’s sports ecosystem as the industry crossed the $2 billion milestone for the first time.According to the report, the Indian sports economy reached ₹18,864 crore ($2,134 million) in 2025, registering a 13.4% growth over ₹16,633 crore in 2024. The growth underscores not just expansion, but increasing structural maturity, with the sector nearly doub

New Delhi: Famous Innovations has announced the elevation of four key team members at its Delhi office, reinforcing its leadership across strategy, partnerships, and creative. The agency has promoted Lakshita Singh – Brand Strategy Director , Rishu Bhatia – Brand Partnerships Leader , and Taikhum Sadiq – Creative Director and Akash Puri – Creative Director . These appointments underscore Famous Innovations’ continued focus on strengthening its internal leadership pipeline while gearing

Medianews4u.com caught up with Kautilya Pandey, Head, Growth & Marketing Shiprocket, around the evolving dynamics of India’s e-commerce and seller ecosystem. Shiprocket is an eCommerce enablement and logistics platform that empowers online sellers, D2C brands, MSMEs, and marketplaces with a unified stack of shipping, fulfillment, customer experience, and growth solutions. Launched in 2012, the company’s mission is to simplify logistics and enhance operational efficiency for sellers of all si