Mumbai: Dream11, India’s leading fantasy sports platform with over 250 million users, has announced a significant strategic pivot — transforming itself from a pure-play gaming platform into a global second-screen sports entertainment ecosystem. The evolved platform aims to deepen fan engagement by complementing live sports broadcasts with real-time interactive experiences.The new Dream11 experience places fans at the centre of sports viewing through creator-led live watch-along sessions, rea

Mumbai: Renowned filmmaker Vipul Amrutlal Shah, celebrated for delivering some of India’s most impactful and commercially successful films under the Sunshine Pictures banner, has announced a major expansion of his entertainment business with the launch of Sunshine Pictures Digital and a dedicated music label, Sunshine Music.This strategic move marks Sunshine Pictures’ formal entry into the fast-growing digital content and music ecosystem, strengthening its presence across multiple verticals

Mumbai: India’s entertainment and media (E&M) industry is poised for accelerated expansion, projected to grow at a 7.8% CAGR and reach USD47.2 billion by 2029, nearly double the global growth rate of 4.2%, according to the India findings of PwC’s Global Entertainment & Media Outlook 2025–29 released today.Driven by a young population, rising digital consumption, expanding broadband access, and the rapid adoption of generative AI, the sector is set to witness significant momentum across dig

Mumbai: India’s print advertising sector continued its upward trajectory, recording a 3% growth in ad space during January–September 2025 compared to the same period last year, according to the latest TAM AdEx Print Advertising Report.The Education sector led the market with a 17% share, followed closely by Auto (16%), Services (15%), and Banking/Finance/Investment (11%). The Cars category retained its top position with a 9% share, while Two Wheelers climbed to the third spot, reflecting str

Mumbai: Bastian Hospitality Group has announced its most ambitious expansion yet with the launch of Bastian Riviera, a 1.5-acre lifestyle destination set along the scenic Morjim backwaters in Goa. Marking the brand’s evolution from a celebrated restaurant chain to a holistic hospitality ecosystem, the unveiling is accompanied by a new brand film, “ Beira da Riviera”—Portuguese for “by the river”—which sets the creative and visual tone for the property.Bastian Riviera is designed to

New Delhi: Usha International, one of India’s most trusted consumer durables brands, has announced the extension of its partnership with MI Emirates as an Official Partner for the 2026 season. Scheduled from December 2, 2025 to January 4, 2026, the renewed alliance marks the second consecutive year of collaboration and further strengthens Usha’s global cricket presence, while reinforcing its long-standing commitment to promoting active, healthy living through sport.The month-long league will

New Delhi: House of Communication, one of India’s fastest-growing PR and communications consulting firms, has secured the nationwide integrated public relations mandate for PropertyPistol, a leading technology-enabled real estate advisory platform. The partnership is set to bolster stakeholder perception, expand media visibility across priority markets, and strengthen PropertyPistol’s category leadership as it enters its next phase of growth.As part of the engagement, House of Communication

Mumbai: Vinod Intelligent Cookware, India’s heritage cookware brand, has announced Chef Nehal Karkera as its Digital Ambassador for the next year, strengthening its creator-led marketing strategy aimed at young, digitally savvy home chefs. As part of this collaboration, Chef Nehal will drive a series of digital, experiential, and festive initiatives designed to connect with Millennials and Gen Z audiences through authentic culinary storytelling.The partnership kicks off with a Christmas-themed

Mumbai: The Tennis Premier League (TPL), India’s premier tennis league, has announced a three-year partnership with JioHotstar, which will serve as the official streaming partner starting from TPL Season 7.The new alliance marks a major step in expanding the league’s digital presence, enabling fans across India to access live matches, highlights, and exclusive content through JioHotstar’s robust streaming ecosystem.TPL, played in an easy-to-follow 25-point format, has been instrumental in

Mumbai: Sony Pictures Networks India (SPNI) has announced that it will broadcast WWE Superstar John Cena’s final match on Sunday, December 14. The historic bout will be part of the network’s new WWE programming lineup available across India, Bangladesh, Bhutan, Maldives, Nepal, Pakistan, Sri Lanka and Afghanistan.Under a new multi-year agreement, SPNI will broadcast and stream two flagship WWE properties: WWE Saturday Night’s Main Event: A recurring primetime special featuring top WWE Supe

Mumbai: Havas has announced the acquisition of multi-award-winning experiential agency Bearded Kitten, further strengthening its global experiential marketing offering under Havas Play. The agency, which was named Brand Experience Agency of the Year at the Campaign UK Agency of the Year Awards 2022, will now operate as ‘Bearded Kitten, part of Havas Play’ within Havas Play UK under Havas Media Network UK.Founded in 2007, Bearded Kitten is known for its immersive, end-to-end experiential camp

Bangalore: Project Worldwide, a agency holding company, has announced the official launch of its India/South Asia “Project Hub” in Bangalore. The Hub consolidates several of the network’s specialist agencies, offering a single, integrated gateway for clients in one of the world’s fastest-growing economies.The Bangalore Hub is part of Project Worldwide’s global initiative to establish multi-agency collaboration centres, following successful launches in New York, London, Singapore, and S

Mumbai: IDfy, Asia’s leading Trust Stack, has announced the appointment of Dr. Tridib Mukherjee as its Chief AI Officer, a strategic role underscoring IDfy’s commitment to building advanced AI at the foundation of digital trust infrastructure.Dr. Mukherjee brings over 15 years of global AI and Data Science leadership across gaming, cloud, transportation, and civic technologies, with experience in large-scale systems for personalization, fraud detection, risk modelling, and decision intellige

Mumbai: Digital travel platform Agoda has launched a vibrant multi-film digital campaign, “Amazing Hotel Prices”, featuring Indian entertainment favourites Sunil Grover, Ekta Kapoor, Chunky Panday, and Varun Sharma. The campaign highlights Agoda’s surprisingly low domestic hotel prices, offering discounts of up to 50% on select accommodations, just in time for India’s peak travel season.The films, conceptualized and produced with Collective Artists Network, showcase the stars in humorous

Mumbai: Prime Video has announced the launch of Moviesphere+ as an add-on subscription, offering viewers a vast library of Hollywood blockbusters, fan favourites, classic hits, award-winning TV shows, and legendary franchises. Customers in India can subscribe to Moviesphere+ at an introductory price of INR 399 per year.The subscription brings titles such as The Hunger Games: The Ballad of Songbirds and Snakes, Borderlands, P.S. I Love You, The Princess Bride, Jackie Brown, Prisoners, and acclaim

Mumbai: BBH India Managing Director Himanshu Saxena has taken on an expanded mandate as President – North & East for Saatchi & Saatchi India and Propagate, strengthening unified leadership across the three agencies in the region. Based in Gurugram, Himanshu will continue to lead BBH India nationally while reporting to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India, and Propagate.Supporting Himanshu in the North and East leadership are Hindol Purkayastha, EVP – North & East In

Chennai: CavinKare’s heritage hair care brand, Karthika, has launched a new digital film for Karthigai Deepam, celebrating inner light, cultural pride, and the timeless elegance of a woman’s braid. The campaign also features a UGC contest encouraging women to showcase their festive braid hairstyle with the Karthika Shampoo bottle and Deepam dcor on Instagram using the hashtag #BraidOfLight.The film narrates the story of a girl from a village without electricity who later brings light home th

Mumbai: Chandan Das has stepped down from his role as Director – Digital & TV Revenue Generation – South at JioStar, concluding a tenure of over 11 years with the company.During his time at JioStar, Chandan led Digital and TV revenue, driving monetization of marquee assets including Bigg Boss, Star Parivar Awards, Hotstar Originals, and World TV Premieres, alongside the company’s OTT platform and TV channel inventories. His leadership was instrumental in building a skilled team that unders

Bengaluru: TeamLease Services Limited, a staffing company, has announced a significant leadership transition as part of its long-term succession planning and governance strategy.The Board of Directors has appointed Suparna Mitra as the Managing Director & Chief Executive Officer (MD & CEO) of TeamLease Services Limited, effective February 2, 2026. She will succeed Ashok Reddy, who will assume the role of Executive Vice Chairman and work closely with Suparna to ensure a seamless transition and su

At some point, every brand faces two choices: evolve with time or watch the world move on without it. The difference between the two is rarely dramatic. Relevance doesn’t disappear overnight; it fades quietly as consumer expectations shift, habits evolve, and people start speaking a language the brand no longer understands. The most successful brands sense this drift early and act before they are pushed to. Reinvention, in that sense, is not an act of survival but of respect, a way of saying t

New Delhi: Amrutanjan Healthcare Limited has announced its association with Bigg Boss Kannada Season 12 as the official Health & Wellness Partner.With a legacy spanning over 130 years, Amrutanjan has been an integral part of Indian households—supporting generations with its iconic pain relief and wellness solutions. Through this collaboration, the brand seamlessly blends its time-tested legacy with contemporary pop culture, reaffirming its relevance among both long-time users and today’s you

Mumbai: Pickyourtrail has launched its first brand campaign with Early.Partners and Talented, and it’s not what you’d expect. Early’s consumer work in the category revealed that a rapidly growing segment of leisure travellers are turning away from typical standard packages and fixed itineraries. They want more control over their holiday experience but simply don’t have the time or the energy to do it themselves.Pickyourtrail says that this is where it excels. Using a tech+touch model, th

MUMBAI: Co-founder Nick Jonas, board member Priyanka Chopra Jonas and Beyond Type 1 today launch #TheBeyondType in India. Nick Jonas, who was diagnosed with type 1 diabetes when he was 13 years old, co-founded the diabetes non-profit Beyond Type 1 10 years ago. #TheBeyondType is their first campaign in India. The campaign lifts up real lived experiences to challenge stigma and show that diabetes does not define those living with type 1 diabetes. It aims to raise awareness, reduce stigma and supp

MUMBAI: Haldiram's, an Indian food brand, has just introduced a new winter menu celebrating India's traditional winter recipes. They have taken traditional Indian dishes and created a special menu to highlight them. The winter menu features dishes such as Gajar ka halwa, Sarson ka saag, and Patta chaat (also known as Palak patta chaat), among many others, all crafted from authentic recipes and high-quality ingredients that capture the essence of wintertime. Haldiram’ s VP, Retail, Vikas Sisodi

Mumbai: Global advertising expenditure is set to cross the $1 trillion mark for the first time in 2026, driven by accelerating digital transformation, AI-powered media, and event-led spending, according to the latest Dentsu Global Ad Spend Forecasts. The report signals a defining shift toward what the agency calls the Algorithmic Era, where artificial intelligence and platform-driven automation increasingly determine consumer attention and brand visibility.Despite geopolitical tensions, trade di

Mumbai: Gaurav Gandhi, Vice President, APAC at Prime Video, was honoured as a “Visionary Shaping India’s Media & Entertainment Future” at the 2025 CII Big Picture Summit. The recognition was presented during the valedictory session by Rajan Navani, Co-Chair of the CII National Council on M&E and Managing Director & CEO of JetSynthesys, who also moderated a specially curated conversation with Gandhi.The honour acknowledges Gandhi’s influential leadership in expanding streaming access acro

New Delhi: In a development that marks a significant change at India’s public service broadcaster, senior bureaucrat Navneet Kumar Sehgal has resigned as Chairman of Prasar Bharati, prompting the government to initiate the process of identifying his successor. The Ministry of Information and Broadcasting accepted his resignation on December 2 under Section 7(6) of the Prasar Bharati Act, 1990, relieving him from his responsibilities with immediate effect. A Brief but Pivotal Tenure Sehgal, who

Since 1935, Krcher has led the evolution of mechanised cleaning — transforming what was once manual, laborious work into an effortless, high-performance experience. The brand has been doing a range of marketing initiatives this year. For instance on Halloween, the brand took a bold creative detour with its campaign, “When Outdated Tech Comes Back to Haunt,” dramatising the difference between outdated technology and Krcher’s cutting-edge machines.Meanwhile ‘Thank Your Cleaner Day’ is

Mumbai: InCred Money, an investment platform, has appointed WPP Media as its performance marketing partner, marking a strategic collaboration to accelerate the platform’s next phase of digital growth. WPP Media will lead InCred Money’s full-funnel marketing strategy from Mumbai, leveraging data-led insights, technology, and creative execution to deliver measurable business impact.InCred Money is redefining India’s wealth-tech landscape by making alternative assets such as venture debt, hig

Pune: Finolex Industries Limited has announced key leadership appointments aimed at driving the company’s next phase of growth and transformation. Effective 1 November 2025, Udipt Agarwal assumed charge as Managing Director, while Rambabu Sanka took on the role of Director – Technical effective 2 August 2025.Udipt Agarwal, 56, brings over 30 years of experience across the chemicals, bio-industrial, and specialty materials sectors. A B.Tech. graduate from HBTI Kanpur and an INSEAD alumnus, he

Mumbai: JioBLAST, the joint venture between Jio, RISE Worldwide, and BLAST focused on shaping India’s esports and competitive entertainment landscape, today announced the appointment of Manish Patankar as VP – Commercial Partnerships.Manish brings over 12 years of experience in sports business, commercial strategy, and IP monetisation across India’s leading sports and entertainment organisations. His career spans leadership roles at Collective Artists Network, ITW Consulting, IOS Sports &

Mumbai: Marketers are heading into 2026 with a cautious mindset, as new insights from WARC’s Voice of the Marketer report reveal a widening gap between business optimism and marketing budget expectations. While 59% of brand marketers believe business will improve next year, only 19% expect marketing budgets to rise, highlighting the continuing challenge of doing more with less.Part of WARC’s Evolution of Marketing programme, the report draws on a global survey of 1,000+ marketers conducted b

Mumbai: To commemorate the International Day of Persons with Disabilities (PwD), Zomato has launched a new campaign urging customers to express gratitude to hearing-impaired delivery partners using sign language. The initiative is anchored by a heartwarming film that spotlights the everyday resilience and dedication of these partners, while highlighting how small gestures of appreciation can make a meaningful difference.The film tells the story of Rakesh, one of over 1,000 hearing and speech-imp

Mumbai: Unitile has announced the appointment of Aslam Hussain as Vice President – Global Sales & Strategic Alliances, marking a pivotal step in its mission to scale globally and strengthen its leadership in high-performance workplace systems. Aslam’s induction into Unitile’s senior leadership team reinforces the company’s commitment to expanding international partnerships and deepening its presence across India and global markets.With nearly 18 years of experience across corporate inter

Mumbai: RepIndia, a digital communications agency, has announced the appointment of Yash Bhatt as Account Director – ORM, further bolstering its Online Reputation Management vertical. With over 14 years of experience across customer service, digital brand experience, and ORM, Yash’s leadership is set to enhance the agency’s growing capabilities in managing brand reputation in an increasingly complex digital ecosystem.Before joining RepIndia, Yash was associated with Games24x7, where he pla

Mumbai: Sting Energy, PepsiCo’s high-octane energy drink and an Official Team Partner of Formula 1, has announced a groundbreaking global partnership with the Mercedes-AMG PETRONAS F1 Team—unveiled in a way the sport has never seen before.In a bold creative move, the partnership was announced not by drivers, spokespeople, or executives—but by the Mercedes-AMG PETRONAS Formula 1 car itself. In a digital film that has already ignited conversation online, the car delivers the news with a prec

Mumbai: Zee Entertainment UK has announced the launch of Jodha Akbar, the first-ever single IP Indian channel to debut in France, now available on Samsung TV Plus. The dedicated channel brings the iconic historical drama Jodha Akbar to French audiences, further strengthening Zee’s growing international footprint.The new channel serves as a natural extension of the already successful Zee One channel in France. With Jodha Akbar having earned immense popularity and admiration on Zee One, this lau

Mumbai: Waves OTT, the official digital platform of Prasar Bharati, has announced the release of a special feature film commemorating the extraordinary life and sacrifice of Shaheed Khudiram Bose — one of India’s youngest and most fearless revolutionaries. The film will stream exclusively on Waves OTT beginning December 3, coinciding with the birth anniversary of the iconic freedom fighter.Born on December 3, 1889, Khudiram Bose remains an enduring symbol of youthful courage, patriotic zeal,

Mumbai: Green Gold Animation, a creator of original animated entertainment, has announced the launch of its dedicated Free Ad-Supported Streaming Television (FAST) channel, Green Gold TV. The 24x7 channel will be available across major connected TV and streaming platforms including TCL, Airtel Xstream, RunnTV, YuppTV, and Cloud TV, with additional distribution partners set to join soon.With this launch, Green Gold Animation becomes one of the first established Indian studios to foray into the ra

Mumbai: Bergner India, a premium cookware and kitchen solutions brand, today announced the appointment of Umesh Guptaa as Managing Director & Chief Executive Officer of Bergner Impex (India) Private Limited.Guptaa, who has been steering Bergner India since its inception as Managing Director, has played a pivotal role in establishing the brand’s presence and bringing global innovation and world-class kitchenware to Indian homes.In his new role, Guptaa will lead Bergner India’s next chapter of

Bangalore: Sunny Side Up, an integrated communications agency, has been appointed as the creative partner for Lapis Bard, William Penn’s luxury writing instrument and accessories brand. The agency will oversee the brand’s overall strategy, creative execution, and integrated communications across all platforms.The move comes as Lapis Bard aims to reinforce its premium positioning and expand its market presence.[caption id=attachment_2482958 align=alignleft width=200] Nikhil Ranjan [/caption]

MUMBAI: The World Pickleball League (WPBL) today announced the appointment of Komerz India, the Indian arm of UK-based Komerz Global, as its exclusive sales and sponsorship agency. The mandate covers central sponsorship inventory, commercial rights and monetisation avenues across WPBL’s flagship properties and community platforms.AMP Sports & Entertainment, WPBL’s exclusive strategic partner, facilitated the partnership and will work closely with Komerz India to identify and drive high-impac

MUMBAI: Keystone Foundation has been working in the Nilgiri Biosphere Reserve (NBR), Central & Eastern India, and beyond, with Indigenous Peoples and Local Communities since 1993. The corpus of work focuses on improving environmental quality, ecologically sensitive development, amplifying community voices, conservation, livelihoods, social enterprises, community wellbeing, culture, and other initiatives for sustainable living.With a shared reverence for hills and forests and a love for nature, K

Mumbai: Flam, the AI infrastructure startup, has appointed Arun Kumar Rajendran as its new AVP of Marketing, reinforcing the company’s growth engine with a leader known for strategic thinking, disciplined execution, and a strong blend of Sales and MarketingAt Flam, Arun will lead performance strategy and growth initiatives, elevating the company’s presence across India and global markets. He will also drive cross-functional alignment across sales, product, and analytics teams, building a uni

Mumbai: Piramal Finance Limited, a diversified NBFC with a strong presence across Bharat’s emerging markets, today unveiled the latest chapter of its flagship campaign, ‘Hum Kaagaz Se Zyaada Neeyat Dekhte Hain’. The new films celebrate the determination, integrity, and everyday courage of Bharat’s small business owners and families, reinforcing the belief that intent is as important as documentation.The campaign’s narratives highlight individuals who have built their journeys through h

New Delhi: In a landmark initiative, India Today, India’s leading news platform, is hosting an exclusive high-powered roundtable on 3rd Dec in Moscow ahead of President Vladimir Putin’s historic visit to New Delhi.The roundtable will feature a series of in-depth conversations on the pillars of the India–Russia partnership. Energy will be a core theme, with leaders from key Russian sectors, oil, gas, nuclear, renewables, mining and critical minerals - sharing perspectives on strengthening l

Mumbai: JioStar has promoted Kishan Kumar as Executive Vice President – Malayalam, marking a significant step in strengthening its regional leadership. Kumar previously served as Business Head – TV & Digital, Malayalam Cluster, where he played a pivotal role in driving growth across the network’s Malayalam portfolio.In his earlier role, Kishan spearheaded programming and operational strategy for the Malayalam cluster, with a focus on accelerating performance across both linear and digital

Mumbai: Junglee Games has announced a significant leadership transition, elevating Co-founder Kapil Rathee to the role of Chief Executive Officer, as part of a structured succession plan aligned with Flutter Entertainment’s long-term Asia Pacific strategy. Alongside this, Abhishek Bharti, Senior Vice President – Technology, has been promoted to Chief Technology Officer, and Bharat Bhatia, Chief Marketing Officer, has taken on the expanded role of Chief Business Officer.Kapil, who joined Jung