Mumbai: Victoria’s Secret has kicked off its highly anticipated 2026 Valentine’s Day campaign, A Very VS Valentine’s, starring global style icon Hailey Bieber. The campaign, a contemporary tribute to the brand’s iconic heritage, showcases romantic silhouettes, playful sets, and bold, love-inspired colours designed to set the tone for February 14.Hailey Bieber is celebrated as the “Season’s Queen of Hearts” in the campaign, donning a series of spirited looks ranging from delicate pa

Mumbai: Himalaya Wellness has partnered with the Royal Challengers Bangalore (RCB) Women’s team to launch the 1derwoman Academy, a platform aimed at mentoring and empowering aspiring young women cricketers across India. The initiative coincides with National Girl Child Day and builds on the brand’s 1derwoman movement, which encourages girls to overcome challenges and aspire to be #1 in their chosen fields.The 1derwoman Academy bridges the gap between young cricket enthusiasts and the RCB Wom

Bengaluru: smallcase has launched a new digital campaign highlighting the expanding breadth of its product offerings as it continues to evolve into a comprehensive wealth solutions platform. The campaign features three short films, each spotlighting a different smallcase product—stock smallcases, mutual fund smallcases, and loans against investments.Set in a business pitch reality show-style format, the films place products in a familiar, high-energy environment where they are “pitched” to

Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 2’26 (January 10–16), offering a detailed overview of channel availability and reach across Hindi and English news networks. The report provides critical insights for broadcasters, advertisers, and stakeholders looking to optimize distribution and understand market penetration. Hindi News Channels The report reveals strong distribution reach among Hindi news channels, with Times Now Navbharat leading at 98.45%

Mumbai: HDFC ERGO, a private sector general insurance company, has launched its latest campaign, #HealthMatch, featuring renowned matchmaker Sima Taparia. The campaign aims to encourage couples and families to consider health insurance and health compatibility as essential components of pre-marital planning, promoting early dialogue for lifelong wellbeing.While couples often discuss emotional, financial, and cultural compatibility before marriage, health compatibility and insurance are rarely pa

Mumbai: Signify has unveiled its latest campaign for the EcoLink BLDC fans range, starring actor and brand ambassador Rashmika Mandanna, conceptualized by integrated marketing agency Hashtag Orange. The campaign, launched across social media channels, showcases how EcoLink fans combine design, style, and performance, catering to today’s consumers who view everyday appliances as an extension of personal taste and lifestyle.The campaign, titled #FansReimagined, emphasizes the eye-catching, symme

Mumbai: Aludecor, an aluminium composite panel (ACP) manufacturer, has unveiled its latest television and digital campaign highlighting real on-site construction risks and reinforcing the importance of material testing before purchase. Featuring acclaimed actor Amit Sial as a sharp-witted contractor, the campaign brings to life everyday challenges such as colour fading, fire safety lapses, and panel delamination, emphasizing that “Iss liye test nahi toh… trust nahi.”Set against authentic c

Bengaluru: Thums Up, India’s homegrown cola brand, is giving cricket fans a once-in-a-lifetime opportunity to get up close to the prestigious ICC T20 Men’s World Cup Trophy through its ICC Trophy Viewing Experience at three of the country’s busiest airports. The initiative, in partnership with Delhi Airport and Adani Airports, transforms everyday transit spaces into moments of national pride, celebrating India’s deep connection with cricket.The experience kicks off at Sardar Vallabhbhai

Mumbai: Sanjeevan: United Against Cancer—the initiative led by Federal Bank Hormis Memorial Foundation, News18 Network, and Tata Trusts—has launched its third edition, The Pink Tag Project, a pioneering behavioral change campaign designed to reach women in the most intimate moments of their day. The campaign aims to make self-care a routine, life-saving habit by stitching small, pink tags with instructions for breast self-examination inside everyday garments such as blouses, kurtas, and inne

Mumbai: Anshuman Lenka has been elevated as Vice President - Shopper Marketing, Beverages at Tata Consumer Products. In his new position, Lenka will lead shopper marketing initiatives for the beverages portfolio, strengthening in-store strategy and consumer engagement across channels.Lenka was previously serving as Director – Marketing, National Brands – Bangladesh at Tata Consumer Products and has been associated with the company since 2018. Over the years, he has played a key role in drivi

Mumbai: Warner Bros. Discovery is celebrating Republic Day with a special programming line-up across Cartoon Network, POGO, and Discovery Kids, offering kids and families a mix of action, adventure, comedy, and homegrown heroes. The January slate features new movies, themed stunts, and fan-favourite shows designed to entertain while reinforcing values of courage, unity, and fun.On POGO, the Republic Day weekend kicks off with Chhota Bheem: Flying Dholakpur, premiering Sunday, January 25 at 11:30

Mumbai: TATA AIG General Insurance Company, one of India’s leading general insurers, has unveiled a brand campaign to mark its 25-year milestone in the industry. Conceptualised by TBWA, the campaign follows the evolving relationship between a father and son across life’s key moments—first driving lessons, running a family business, navigating a health emergency, and eventually seeing the son become a father. Through these milestones, the film emphasizes how protection needs change over tim

Mumbai: Castrol India has unveiled its latest masterbrand film, Har Boond Mein Desh Ki Raftaar, highlighting the often-overlooked force that powers India’s growth. While progress is commonly measured through visible milestones—highways built, factories commissioned, goods moved—Castrol’s new film celebrates the continuity, reliability, and endurance that keep the country moving day after day.The film underscores that ‘Raftaar’ is more than speed; it represents momentum built through

Mumbai: HDFC Life, a life insurance company, has unveiled its latest brand campaign, focusing on the dual responsibility of parents—passing on the right values and preparing for their child’s financial future. The campaign features an emotive narrative centered around a family’s journey, emphasizing how parents influence the next generation while ensuring their dreams are financially secure.[caption id=attachment_2489233 align=alignright width=200] Pritika Shah[/caption]Commenting on the c

Mumbai: Sunfeast Wowzers from ITC Ltd. has launched its latest campaign, “Wowzers Cheesy Nahi Cheesier,” promising to deliver a ‘Wow’ in every bite. Responding to evolving indulgence-led snacking trends, the campaign amplifies the brand’s sensory appeal, highlighting its signature 28-layer cracker enrobed in indulgent cheesy crme that is crunchier, bolder, and cheesier than ever.The TVC, conceptualized by Ogilvy, unfolds in a vibrant, high-energy setting, capturing spontaneous snack br

Mumbai: Asian Paints, a paint and dcor company, has returned with the ninth season of its iconic home dcor and storytelling property, Asian Paints Where The Heart Is. Over the years, the series has emerged as a cultural favourite, celebrating homes as deeply personal expressions of identity, emotion and lived experiences. Season 9 builds on this legacy with five intimate home tours that explore how colour, design and dcor come together to reflect the values and stories of the people who live wit

Jaipur: Specta Quartz Surfaces, a luxury quartz brand from the ARL Group, has launched its latest brand campaign, ‘Global Superstar’, featuring renowned interior designer Gauri Khan. Leveraging wit and sharp cultural insight, the campaign reimagines the meaning of stardom—shifting the spotlight from celebrity to craftsmanship, quality and global relevance.In the campaign film, Gauri Khan opens with a line that instantly sparks curiosity, suggesting she has a global superstar at home. Defyi

New Delhi: Federal Bank’s nationwide cybersecurity awareness initiative, ‘Twice is Wise’, concluded in New Delhi, marking the culmination of a six-month CSR-led campaign aimed at combating cyber and financial fraud across India. Launched around Independence Day 2025 and wrapped up ahead of Republic Day 2026, the initiative emerged as one of the country’s largest public awareness movements focused on digital safety.Conducted in association with the Indian Cyber Crime Coordination Centre (

Mumbai: Sony Pictures Networks India (SPNI) has announced robust brand partnerships for the Indian edition of the globally acclaimed television game show Wheel of Fortune. The inaugural India season on Sony Entertainment Television has onboarded Maruti Suzuki and Maaza as Co-Presenting Partners, with Pidilite (Roff), Philips Home Appliances, StockGro and Denver Perfumes joining as Co-Powered Partners, and State Bank of India coming on board as Special Partner.Headlined by Bollywood star Akshay K

Mumbai: Sony Pictures Networks India (SPNI) has appointed Akhil Mehra as its new Commercial Lead, marking a key leadership addition as the network sharpens its commercial strategy across television and digital platforms.Mehra joins SPNI after a long tenure at Star TV Network, where he most recently served as Vice President – Commercial and Procurement for International Content, Kids and Infotainment. In his new role, he succeeds Mihir Sanghvi and will oversee SPNI’s commercial and procuremen

New Delhi: The Ministry of Road Transport and Highways (MoRTH), led by Union Minister for Road Transport and Highways Nitin Gadkari, is spearheading Sadak Suraksha Abhiyan (SSA) 2026, a nationwide public awareness campaign aimed at fostering responsible road behaviour across India. Reinforcing the urgent need for collective action, Sadak Suraksha Abhiyan returns with a grand telethon on January 25th in Mumbai, marking the fourth consecutive year of this flagship initiative.According to official

Mumbai: Himalaya Wellness Company has appointed Varman as its Head – Media & Digital Planning and Investment Strategy, strengthening its leadership as it sharpens focus on data-led marketing and performance-driven media investments.In his new role, Varman will oversee the company’s end-to-end media and digital mandate, including media planning, investments, performance marketing and long-term capability building. He will work closely with internal brand and business teams as well as external

Mumbai: This Republic Day, patriotism gets a fun, high-energy twist as anime and toons come together to celebrate the spirit of the nation. Beyond parades and speeches, the day is also about feel-good stories that ignite belief, courage, and inspiration, as seen through the journeys of beloved anime heroes and toons. From ninja training and heroic journeys to laugh-out-loud mischief, fearless fun, and supercharged strength, it’s the perfect excuse to binge patriotism the Sony YAY! way.After al

Bengaluru: Amagi Media Labs Limited, a cloud-native SaaS provider offering end-to-end solutions across live production, content preparation, distribution and monetisation in the global broadcasting and streaming ecosystem, has announced the successful listing of its equity shares on Indian stock exchanges BSE and NSE, becoming the first company of its kind to do so.Amagi operates as the only end-to-end, AI-enabled cloud platform in the video category of the Media and Entertainment (M&E) industry

Mumbai: Arvind Limited, a textile-to-retail conglomerate and a pioneer in denim manufacturing, has appointed Rajarshi Ghosh as Chief Executive Officer of its Denim business.In his new role, Ghosh will lead the company’s denim strategy with a focus on accelerating profitable growth, strengthening customer partnerships, expanding digital adoption across the value chain, and building a performance-driven organisational culture.The appointment aligns with Arvind Limited’s strategic priorities fo

Mumbai: FITT, IIT Delhi hosted the official announcement of the WaveX Accelerator Programme, a flagship startup accelerator initiative under the Ministry of Information & Broadcasting (MIB), Government of India. The announcement was made during a WaveX Startup Mixer organised at FITT, IIT Delhi, alongside partners including T-Hub Hyderabad, IICT Mumbai, FTII Pune, SRFTI Kolkata and multiple Indian Institutes of Mass Communication (IIMCs).The launch underscores WaveX’s focus on accelerating inn

Synopsis: The Auto9 Awards 2025, organised by TV9 Network, brought together a panel of jury that included industry veterans and automotive experts to honour the most outstanding cars, two-wheelers, manufacturers and industry initiatives of the year.Noida, 23rd January 2026: India’s automotive landscape defined by rapid electrification, design-led innovation and growing global ambition found its most discerning spotlight at the Auto9 Awards 2025, presented by TV9 Network. The prestigious awards

Mumbai: JioHotstar is set to premiere Sarvam Maya, a horror-comedy starring Nivin Pauly and Aju Varghese, from January 30. Marking the reunion of the popular actor duo after a brief hiatus, the film is expected to add fresh momentum to the platform’s regional content slate.Written and directed by Akhil Sathyan, Sarvam Maya is produced by Ajayya Kumar and Rajeev Menon under the banner of Firefly Films. Nivin Pauly essays the role of Prabhendu, a guitarist in a music troupe, whose life takes a s

Bengaluru: Peoplecom, a Bengaluru-based integrated brand and creative agency, has bagged the integrated creative mandate for Curated Living Solutions (CLS), one of India’s fastest-growing coliving and student housing platforms. Curated Living Solutions is backed by the DivyaSree Group, a leading name in real estate and infrastructure development in India.Under the mandate, Peoplecom will lead Curated Living Solutions’ overall creative and brand communication efforts, including creative ideat

Mumbai: Sony LIV is streaming the Australian Open 2026, bringing fans live coverage from Melbourne Park and showcasing the season’s first Grand Slam in all its glory.Reinforcing the tournament’s scale and prestige, Sony LIV has partnered with a lineup of leading brands. Tourism Australia joins as the Co-Presenting Sponsor, highlighting Australia as a premier sporting and travel destination. Mastercard comes on board as the Co-Powered by Sponsor, strengthening its connection with premium inte

Mumbai: Jio BlackRock Investment Advisers Private Limited (“JioBlackRock Investment Advisers”), a 50:50 joint venture between Jio Financial Services Limited and BlackRock Inc., has appointed Madhurita Sengupta as Chief Marketing Officer.In her new role, Sengupta will lead the firm’s brand strategy, customer engagement, and digital marketing initiatives, reinforcing JioBlackRock’s focus on investor-centric wealth and advisory solutions in India.Commenting on her appointment, the company h

Mumbai: Red Chief, a homegrown footwear brand, has announced the appointment of Bollywood star Ayushmann Khurrana as its new brand ambassador. The partnership aims to deepen the brand’s connect with aspirational, style-conscious consumers across metros as well as tier 1, 2, and 3 cities.[caption id=attachment_2489139 align=alignright width=200] Manoj Gyanchandani[/caption]Speaking about the association, Manoj Gyanchandani, Managing Director, Leayan Global Pvt. Ltd, said, In Ayushmann Khurrana,

Mumbai: Times Play, the digital OTT platform from Times Network, has strengthened its footprint across India through strategic integrations with leading telecom OTT bundles and content aggregation platforms. The platform is now accessible to millions of digital users across these ecosystems, offering seamless access to its diverse content through a single subscription and interface.Times Play is now live on JioTV+, Airtel Xstream Play, Vi Movies & TV, Tata Play Binge, and OTTplay, marking one of

Mumbai: The European Union’s antitrust regulators are set to review rival bids by Netflix and Paramount Skydance for Warner Bros. Discovery simultaneously, creating an unusual head-to-head competition review, Bloomberg News reported.The high-stakes takeover involves key entertainment assets, including DC Comics, iconic franchises such as Friends and Batman, and the HBO Max streaming service—an acquisition that could significantly reshape Hollywood’s competitive landscape.The parallel scrut

Chennai: The Madras High Court has reserved its orders in a trademark infringement suit filed by Sangeetha Caterers and Consultants LLP, the owners of the popular Chennai-based restaurant chain Sangeetha, against its former franchisees, who now operate several outlets under the brand name Geetham.Justice Senthilkumar Ramamoorthy deferred the verdict after hearing senior counsel A.K. Sriram for the plaintiff and senior counsel P.S. Raman for the defendants. The judge permitted the parties to atte

Mumbai: Global advertising and communications group WPP on Thursday announced the launch of WPP Production, a new global production platform that brings together Hogarth with WPP’s extensive in-house production capabilities spread across its agency network.The move marks a significant strategic shift for WPP as it consolidates all creative and content producers into a single, globally connected organisation, positioning WPP Production as what the company describes as the world’s largest and

New Delhi: Ipsos, a global leader in market research and opinion polling, today presented its new strategic plan, ‘Horizons’, at its Investor Day, aimed at returning the company to a sustained pace of growth and reinforcing its position as the AI-augmented global market research leader.Led by CEO Jean Laurent Poitou and approved by the Board of Directors, the strategy outlines Ipsos’ ambitions for 2026-2030, with organic growth expected to exceed 5% by 2028 and an operating margin projecte

Mumbai: Collective Artists Network has announced that Kshitij Mehta, Partner at the company, will now head its Motion Pictures division along with Ratpack Stories, one of the three content verticals under Collective Studios, the company’s unified content studio.Collective Studios unites CAN’s original storytelling initiatives across platforms and formats, currently encompassing Ratpack Stories, Terribly Tiny Tales, and Historyverse. Ratpack Stories functions as the company’s film-focused p

Mumbai: Concept Communications Ltd. has been appointed as the new mainline creative agency for the Association of Mutual Funds in India (AMFI), following a competitive pitch process.The mandate will focus on delivering a creative refresh of the iconic ‘Mutual Funds Sahi Hai’ campaign, one of India’s most enduring financial awareness platforms, while strengthening AMFI’s mission to expand mutual fund participation and grow the country’s investor base.[caption id=attachment_2489111 align

Mumbai: Asianet is all set to engage audiences with its latest family drama, “Ee Puzhayum Kadannu”, a heartfelt serial that explores resilience, familial bonds, and the strength of women navigating life’s challenges.The series follows the journey of four sisters – Ganga, Kaveri, Yamuna, and Nila – and their mother, who are forced to rebuild their lives after the sudden demise of the family patriarch. Left without a male figure to anchor the household, the women confront emotional strug

Mumbai: India’s television landscape is set for unprecedented growth, with audiences projected to reach 1 billion by 2029, according to the ‘Future of TV in India’ report by the Indian Institute of Management Ahmedabad (IIMA). The study highlights rising disposable incomes, literacy rates, and internet penetration as key drivers shaping consumption across rural and urban regions.The report, authored by Professors Viswanath Pingali (Economics Area) and Ankur Sinha (Operations & Decision Sci

Mumbai: On Republic Day, as the nation reflects on freedom and duty, NDTV’s iconic programme Jai Jawan will bring viewers closer to the men and women who carry that duty every day.NDTV will air a special edition of Jai Jawan featuring actor Bhumi Pednekar, in an episode that will offer a warm and insightful look into the lives of Indian Army soldiers and the world they inhabit in the service of the nation.Shot in and around Shillong, the special follows the actor as she visits the Assam Regime

Mumbai: Bigg Boss Marathi Season 6 has made a high-impact return, delivering a robust opening across television and digital platforms. Airing simultaneously on Colors Marathi and JioHotstar, the latest season has recorded strong viewership and engagement, reinforcing the franchise’s dominance as one of Marathi entertainment’s most powerful non-fiction properties.On Colors Marathi, the Grand Premiere attracted over 5 million viewers in its first week, highlighting the show’s continued mass

Mumbai: Pepe Jeans London has expanded its denim portfolio with the launch of Shiruku, a premium denim line inspired by the refined touch and sensorial elegance of Japanese silk, renowned globally for its exceptional softness and smoothness.Designed for consumers who seek comfort without compromising on style, Shiruku Denim blends innovative textile engineering with sophisticated design. The collection delivers a superior soft feel, enhanced comfort, and a structured silhouette, offering an elev

Mumbai: Standard Chartered has launched the second phase of its global wealth campaign, “Now’s Your Time for Wealth”, strengthening its positioning as a strategic partner for global-minded investors seeking confidence and clarity across markets and economic cycles. In India, the campaign is targeted at the expanding wealth and affluent segment, including ‘Global Indians’ with cross-border financial aspirations.The latest phase brings CIO-powered intelligence to the forefront, offering

Mumbai: IAB Tech Lab, the global digital advertising technical standard-setting body, has announced the release of the Event and Conversion API (ECAPI), a new technical specification aimed at standardising how marketing-related events and measurable outcomes are shared between advertisers, advertising platforms, and partners. The specification has been opened for public comment until Friday, February 20, 2026, inviting industry-wide feedback to support adoption and refinement.Designed to reduce

Mumbai: Drawing on years of shopper research across categories and sectors, Ipsos has released fresh insights into how consumers make purchase decisions and how the role of branding shifts across different buying contexts.The Ipsos Shopper Insights team has synthesised findings from extensive client studies to uncover the underlying logic shaping choice at the point of purchase. Central to this thinking is a Decision Tree, also referred to as the Purchase Decision Hierarchy, which maps the attri

Did you scroll by an article and felt instantly dissatisfied because it seemed like AI-generated content?If yes, then you're not alone. This growing reaction is influencing the future of digital marketing far more than we think.While artificial intelligence is continuing to transform the creation of content, brands are creating content more quickly than ever. Blogs, email, ads, captions, and more- everything is automated. While this has increased effectiveness, it has also resulted in a new issu

Vihaan Kohli is Head of Content at Edit II. It was co-founded by Sanjay Kohli and Binaiferr Kohli. In Indian television for over a decade it has created content that looks to balance mass appeal with longevity. The production house has delivered like 'FIR', 'Bhabiji Ghar Par Hain' and 'Happu Ki Ultan Paltan'.Sanjay Kohli is a producer. Binaiferr Kohli is known for her hands-on creative leadership and ability to deliver character-driven stories at scale. Together, they have built Edit II.As the e