Mumbai: Marathi ZEE5, the premiere destination for Marathi entertainment, has unveiled the trailer of its upcoming original series ‘Hey Kay Navin?’. Headlined by Umesh Kamat as Aditya and Priya Bapat as Rama, and directed by Varun Narvekar, the series offers a heartfelt, relatable slice‑of‑life drama that explores what unfolds when couples move past life’s major milestones—only to realise their journey looks nothing like those around them. Featuring an ensemble cast including Shubhan
New Delhi: Doritos, the world’s No.1 nacho chip brand, has unveiled its latest campaign, “Every Hangout Needs Doritos,” positioning itself as the ultimate snack for social gatherings among young consumers.The campaign builds on the insight that hangouts—ranging from casual meetups and gaming sessions to house parties—have become an integral part of how young India connects and unwinds. By placing Doritos at the centre of these moments, the brand aims to reinforce its relevance in evolv
Mumbai: MS Dhoni has partnered with The Sleep Company as brand ambassador, marking a strategic move to spotlight sleep deprivation as a growing health concern in India.The collaboration, unveiled through the campaign titled “India Vs Peaceful Sleep,” cleverly builds on recent buzz around Dhoni’s association with the number ‘8’, transforming it into a larger message advocating for 8 hours of quality sleep. For years synonymous with the number 7, Dhoni’s shift to endorsing ‘8’ sign
Bengaluru,: DriveX has unveiled a new brand campaign on the occasion of World Consumer Rights Day, highlighting the everyday relationship between riders and their two-wheelers, and the trust that underpins consumer choices.At the centre of the campaign is a short film that captures the integral role two-wheelers play in the daily lives of millions of commuters across South India. From students preparing for key milestones to gig workers navigating long workdays and professionals starting early,
New Delhi: India’s print media industry has raised alarm over a deepening LPG supply crisis, with leading bodies representing newspapers and magazines urging the Ministry of Petroleum and Natural Gas to classify print operations under “essential services” to ensure uninterrupted fuel access.In separate representations sent to Petroleum Minister Hardeep Singh Puri, the Indian Newspaper Society (INS) and the Association of Indian Magazines (AIM) highlighted how ongoing supply disruptions—l
New Delhi: Be., in partnership with Luna, has announced the launch of The Great Sleep Experiment – Volume II, the second edition of its proprietary sleep performance study aimed at strengthening data-backed insights within India’s growing recovery economy.Positioned as a first-of-its-kind initiative in India’s supplement ecosystem, the study builds on its earlier edition by combining consistent supplementation through Be. ON DND with biometric monitoring via the Luna Ring. The experiment t
Mumbai: Tesco, in collaboration with BBH, brought its latest brand platform to life with a large-scale experiential activation at King’s Cross Station, featuring a 5,000-tulip billboard installation.Timed around Mother’s Day, the 2.5m by 8m installation carried the message “Need Anything From Tesco?” and invited commuters to pick up complimentary bouquets to gift to mother figures in their lives. The activation was live from 10 am to 5 pm, with Tesco brand ambassadors assisting visitors
Mumbai: Bark Out Loud by Vivaldis has unveiled its latest campaign, ‘#ThriveSharedJourney’, for its Thrive range of pet food, in collaboration with actor Huma Qureshi. The campaign aims to reposition pet wellbeing as a shared journey between pets and their parents, rather than a routine responsibility.The initiative highlights a growing behavioural gap among modern pet parents, who are increasingly intentional about their own growth and lifestyle choices but often treat pet nutrition as a ro
New Delhi: In a significant ruling with implications for corporate governance and regulatory oversight, the Delhi High Court has set aside Look Out Circulars (LOCs) issued by the Central Bureau of Investigation against NDTV founders Prannoy Roy and Radhika Roy.The LOCs, originally opened in 2019, were quashed by Justice Sachin Datta, who held that their continued enforcement amounted to an unjustified restriction on the fundamental right to personal liberty guaranteed under Article 21 of the Con
Mumbai: Asian Paints has unveiled a new campaign for its waterproofing solution, Damp Proof, reinforcing the importance of reliable, long-lasting protection for Indian homes against extreme weather conditions.The campaign, featuring Ranbir Kapoor and Saurabh Shukla, brings to life everyday homeowner challenges such as terrace leakages during monsoons and heat absorption during summers. Through a lively and humorous narrative, the film delivers a clear message: “Aisi Waisi Waterproofing Nahi
Mumbai: In a move that could redefine how advertisers extract value from skippable inventory, YouTube is experimenting with a new ad format that continues to display branded elements even after a viewer opts to skip an advertisement.The test introduces a “sticky” banner or branded card that remains visible within the video player once the user clicks the skip button. While the primary video resumes uninterrupted, the persistent visual element—linked to the skipped ad—stays on screen unti
New Delhi: Lux Cozi has unveiled a new digital campaign to introduce Cozi Micro Modal, the latest addition to its premium Cozi luxury collection. The campaign features brand ambassador Varun Dhawan and offers a behind-the-scenes look at the making of the brand’s latest shoot.The film highlights the product’s key attributes, including its soft fabric, lightweight feel, stretchability, breathability, and fit. Through candid moments from the set, the campaign reinforces its comfort-led messagin
New Delhi: Sleepwell has unveiled a nationwide campaign on the occasion of the 19th World Sleep Day, alongside the release of its comprehensive Sleep Study, shedding light on evolving sleep patterns and challenges faced by Indians today.The study reveals key insights into the country’s sleep habits, highlighting a growing sleep crisis driven by irregular routines and lifestyle factors. According to the findings, 65% of Indians tend to sleep even later on weekends, dispelling the common belief
Mumbai: Smytten PulseAI has unveiled its OTT Talent Tracker, a first-of-its-kind nationwide study measuring film actors across India on three critical metrics—Total Awareness, Intent to Watch, and Subscribe to Watch—offering fresh insight into how audiences engage with talent in the streaming economy.The findings point to a fundamental shift: India’s OTT leaderboard looks markedly different from its theatrical star hierarchy, with subscription intent increasingly diverging from traditional
Mumbai: Garnier has announced its first-ever association with actor Raveena Tandon as the brand ambassador for Garnier Color Naturals, marking the launch of a new campaign celebrating effortless at-home hair colouring.The campaign film features Raveena Tandon in a relatable, everyday setting, highlighting the ease and convenience of colouring hair at home while delivering a natural and nourished look. The narrative captures a candid moment where the actor confidently embraces quick transformatio
New Delhi: Magicrete has announced its partnership with Royal Challengers Bengaluru (RCB) as the Official Building Material Partner for the upcoming T20 league 2026 season.The collaboration brings together two brands known for performance, innovation, and resilience, as they aim to strengthen engagement with cricket fans across India. Through this association, Magicrete seeks to expand its brand visibility while aligning with one of the most followed franchises in the league.Commenting on the pa
New Delhi: Kajaria Ceramics Ltd. has launched its latest integrated campaign, ‘Log Toh Poochenge Hi’, featuring Ranveer Singh and Rashmika Mandanna, as it sharpens its focus on premium home solutions and design-led consumer engagement.The new television commercial, already generating strong traction, is built on the insight that thoughtfully designed homes naturally draw admiration and curiosity. Through a slice-of-life narrative, the film showcases the brand’s tiles and Kerovit bathware a
Mumbai: The eighth edition of the Times of India Sports Awards is set to take place on March 21, 2026, at The Centrum Hotel in Lucknow, bringing together some of the biggest names and breakthrough performers from across India’s sporting landscape.Positioned as a reflection of a dynamic year in Indian sports, TOISA 2025 will celebrate achievements spanning cricket, athletics, shooting, badminton, chess, para sports and more—highlighting both headline-grabbing victories and consistent performa
Mumbai: SMART Bazaar has unveiled its latest Eid campaign, taking a distinctive storytelling route that shifts focus from festive promotions to emotional connection.As part of its ongoing “SMART Bazaar ke SMART Parivaar” platform, the brand’s new film delves into the deeper meaning of ‘Barkat’—a concept deeply embedded in Indian households but rarely examined in everyday life.At the centre of the narrative is Zara, a young girl whose innocent curiosity drives the story. Seeking to un
Mumbai: Hungama OTT launched its latest crime drama, Zung, a gripping crime drama that premiered on 18 March 2026. Set against the stark, unforgiving landscape of the Alang Ship Breaking Yard in Gujarat, the series brings together a story steeped in betrayal, survival and buried truths.At the heart of Zung is Kaveri, a lonely housewife stuck in a loveless marriage with her quiet, unassuming husband Bakul. In search of an emotional escape, she begins a secret relationship with a scrapyard worker.
Mumbai: Pizza Hut has joined the growing wave of AI-driven content in food marketing with a playful, character-led campaign to promote its latest offering, Crafted Flatzz.As part of the launch, the brand has rolled out an AI-animated reel that brings Crafted Flatzz to life with a cheeky, high-energy personality—aligning with the rising trend of food-led micro-dramas gaining traction across social media platforms. In the reel, the product takes centre stage with a humorous, self-aware tone, dec
Mumbai: Organic Tattva has launched its latest integrated campaign featuring brand ambassador Kareena Kapoor Khan, championing the concept of ‘Shuddhasana’—a philosophy that places equal emphasis on pure food and mindful living as the foundation of holistic wellness.The campaign underscores a shift in how modern consumers perceive health, highlighting that while yoga and fitness routines have become integral to daily life, true wellbeing lies in balancing physical activity with clean, nour
Not all ad inventory needs to interrupt something to be effective. In fact, much of CTV's most exciting ad space can actually be found when virtually nothing else is happening - when someone has paused a show, when their screen has gone idle, or when someone has scrolled past all available options.These are not traditional ad breaks but rather behavioral moments. And they are incrementally becoming some of the most valuable places to advertise on streaming. Spaces That Were Once Ignored For year
Bengaluru: TVS Motor Company has unveiled a new campaign for its flagship electric scooter, TVS iQube, celebrating its growing adoption among Indian families and strengthening its positioning as “India’s Favourite Family EV.”The campaign marks one of the brand’s largest television-led initiatives, with a high-impact rollout across marquee platforms including the Indian Premier League and cinema, aimed at driving nationwide reach across diverse consumer segments.Built on themes of trust,
New Delhi: Vedanta Limited has expanded its latest brand campaign to cinemas, showcasing its ‘From Earth to the Sky’ ad film across 1,035 theatres in key metro and regional markets including Delhi, Mumbai, Ahmedabad, Bengaluru, Jaipur, Udaipur, Bhubaneswar, Cuttack, Raipur, Panjim, and Bokaro.The Vedanta 2.0 campaign is anchored in the thought, “Aasmaan ko chune waley raastey, zameen se shuru hotey hain” (The paths that reach the skies begin from the earth), and brings alive childhood im
Kolkata: Vikram Solar Limited has announced the appointment of Sameer Nagpal as its Chief Executive Officer (CEO), effective immediately, as the company accelerates its next phase of strategic expansion.Sameer Nagpal brings over three decades of leadership experience across multiple sectors, having held key roles at organisations such as Livguard Energy Technologies, Dalmia Bharat Group, Shalimar Paints, Ingersoll Rand, Zicom, and Carrier Air Conditioning. His appointment signals a key milestone