Ankur Shrivastava joins Sony Pictures Networks India as Associate Vice President

Mumbai: Sony Pictures Networks India (SPNI) has strengthened its leadership team with the appointment of Ankur Shrivastava as Associate Vice President, a move aimed at sharpening the network’s revenue strategy in key regional markets.In his new role, Shrivastava will oversee revenue planning and execution for the South region across Hindi general entertainment channels (GECs). His mandate includes driving advertising sales, expanding the deal pipeline, and unlocking monetisation opportunities

24 Dec 2025 6:37 pm
Sameer Wanchoo appointed Chief Marketing Officer at VIP Industries

Mumbai: VIP Industries Limited has named Sameer Wanchoo as its new Chief Marketing Officer (CMO). Wanchoo joins VIP Industries after a successful stint of over seven years at Eureka Forbes Ltd., where he most recently served as Chief Marketing Officer and played a key role in driving brand transformation and growth across categories.Announcing his new role on LinkedIn, Wanchoo shared, “I’m happy to share that I’m starting a new position as CMO at VIP Industries Limited!”With more than tw

24 Dec 2025 6:30 pm
Sameer Wanchoo appointed Chief Marketing Officer at VIP Industries

Mumbai: VIP Industries Limited has named Sameer Wanchoo as its new Chief Marketing Officer (CMO). Wanchoo joins VIP Industries after a successful stint of over seven years at Eureka Forbes Ltd., where he most recently served as Chief Marketing Officer and played a key role in driving brand transformation and growth across categories.Announcing his new role on LinkedIn, Wanchoo shared, “I’m happy to share that I’m starting a new position as CMO at VIP Industries Limited!”With more than tw

24 Dec 2025 6:30 pm
JK Tyre completes merger of subsidiary Cavendish Industries

New Delhi: JK Tyre & Industries Ltd., a tyre manufacturer, has announced the successful completion of the merger of Cavendish Industries Ltd. (Cavendish), its subsidiary, with JK Tyre & Industries Ltd., marking a key milestone in the company’s growth and consolidation strategy.JK Tyre acquired Cavendish from Kesoram Industries Ltd. in 2016, at a time when the business was operating at nearly 30% of its installed capacity. Cavendish had manufacturing capabilities across truck and bus radial tyr

24 Dec 2025 6:24 pm
Mumbai’s Radio Industry makes history with first-ever multi-station simulcast for Dharavi

Mumbai: In a historic first for the city’s broadcast industry, Mumbai’s leading radio stations came together for a landmark multi-station simulcast, uniting the city’s airwaves to support a humane and inclusive vision for Dharavi’s transformation. The citywide campaign, led by Adani, marked an unprecedented moment of collaboration as competing broadcasters set aside rivalry to amplify a shared message of dignity, progress and collective responsibility.For two impactful hours, from 8:30 a

24 Dec 2025 5:46 pm
VELS Film City launch strengthens Chennai’s entertainment and creative economy

Chennai: Reinforcing Chennai’s position as a fast-growing hub for film production, live events and creative industries, the VELS Group formally inaugurated VELS Film City, the only fully integrated film city in Tamil Nadu, alongside the VELS Trade & Convention Centre. The landmark facility was inaugurated by Thiru Thangam Thennarasu, Minister for Finance and Human Resources Management, Government of Tamil Nadu, and Padma Bhushan Kamal Haasan, with the event presided over by Dr. Ishari K. Ganes

24 Dec 2025 5:45 pm
Toyota India’s Brand Ambassador DRUM TAO concludes high-energy India tour

Bangalore: Renowned Japanese percussion ensemble DRUM TAO, brand ambassador for Toyota Kirloskar Motor (TKM), has successfully concluded its extensive India tour, delivering powerful performances that blended rhythm, energy and cultural expression across the country.The tour began with a vibrant showcase at the Cherry Blossom Festival in Shillong and the Hornbill Music Festival in Kohima, before travelling through multiple cities including Vijayawada, Chennai, Delhi, Jaipur, Kolkata, Guwahati, V

24 Dec 2025 5:41 pm
From kindness to clever humour: Brands redefine Christmas campaigns for modern India

Mumbai: This Christmas, brands across categories—from food and home to media, finance, travel and gifting—are reimagining festive storytelling through ideas that feel rooted in everyday Indian realities. Moving beyond snowflakes and spectacle, these campaigns tap into themes of warmth, humour, inclusivity, and emotional connection, reflecting how the season is celebrated in urban homes, workplaces, and communities today. Whether it’s reinterpreting traditions, spotlighting kindness, blendi

24 Dec 2025 4:55 pm
IGP launches ‘Tis the Season of Gifting’ campaign to reframe Christmas gifting as emotional connections

Mumbai: As carols, cheer and celebration fill the air, IGP, a global D2C multi-category gifting platform, has unveiled its Christmas campaign, ‘Tis the Season of Gifting’, an idea anchored in the emotions, intentions and shared moments that define December. The campaign positions gifting not merely as an exchange of products, but as a meaningful act that acknowledges relationships, strengthens bonds and creates memories that last beyond the festive season. It shapes IGP’s Christmas presenc

24 Dec 2025 4:12 pm
Deloitte India expands strategic partnership with Google Cloud to deliver AI-powered cybersecurity solutions

Mumbai: Deloitte Touche Tohmatsu India LLP (Deloitte India) has announced the expansion of its strategic partnership with Google Cloud, under which Deloitte will serve as a Premier Partner, reseller, and Managed Security Service Provider (MSSP) for Google Cloud in India. The collaboration is aimed at helping Indian enterprises and public sector organisations strengthen cyber resilience by combining Deloitte’s global cybersecurity advisory expertise with Google Cloud’s AI-driven security oper

24 Dec 2025 4:02 pm
New Balance appoints Janhvi Kapoor as its First Indian Brand Ambassador

Mumbai: Global sportswear brand New Balance has announced actor and style icon Janhvi Kapoor as its first Indian brand ambassador, marking a significant milestone in the brand’s expansion strategy in one of its fastest-growing markets.The association underscores New Balance’s focus on blending performance with personality, while celebrating individuality and cultural impact within India’s evolving fashion and fitness landscape. The move reinforces the brand’s commitment to building deepe

24 Dec 2025 3:29 pm
Antara Senior Care launches ‘Love Means Expert Senior Care’ campaign with Sudha Chandran to normalise care homes for ageing parents

Mumbai: Antara Senior Care, a fully integrated senior care ecosystem, has unveiled a new national awareness campaign titled ‘Love Means Expert Senior Care’, in association with acclaimed Bharatanatyam dancer, actor, and inclusion champion Sudha Chandran. The campaign seeks to challenge deep-rooted cultural guilt and social judgement that often prevent Indian families from choosing professionally managed care homes for their ageing parents, even when the need is evident.Rolled out as a six-pa

24 Dec 2025 2:14 pm
Novatr unveils ‘This Year You Finally Choose You’ campaign to empower AEC professionals in 2026

Mumbai: Novatr, a career upskilling platform for Architecture, Engineering, and Construction (AEC) professionals, has announced the launch of its new campaign, “This Year You Finally Choose You”, aimed at encouraging professionals across the AEC ecosystem to take ownership of their career growth and make 2026 a year of meaningful transformation.The campaign addresses a long-standing challenge within the AEC sector, where professionals often prioritise project deadlines, client expectations,

24 Dec 2025 2:08 pm
Shin chan: The Spicy Kasukabe Dancers makes its television premiere on Sony YAY! this Christmas

Mumbai: This Christmas, Sony YAY! is set to delight young viewers and families with the television premiere of Shin chan: The Spicy Kasukabe Dancers in India, airing for the very first time on Indian television on 25 December. The festive telecast promises to turn the holiday break into a joyful celebration for kids across the country.Released in theatres just two months ago, the film now makes its TV debut on Sony YAY!, offering fans another reason to celebrate the season. A major success on th

24 Dec 2025 2:01 pm
People’s Arm Wrestling Federation of India (PAFI) Founded by Actress Preeti Jhangiani, Announces Ottobock as Inaugural CSR Partner

New Delhi: The People's Armwrestling Federation India (PAFI) founded by Bollywood actress Preeti Jhangiani is proud to announce Ottobock as its inaugural Corporate Social Responsibility (CSR) partner. This landmark association marks a major step forward in PAFI’s mission to mainstream armwrestling and position it as one of India’s most accessible, community-driven, and empowering sports.Representing one of the fastest-growing strength sports in the country, PAFI has been at the forefront of

24 Dec 2025 1:56 pm
Pokémon Celebrates the Holiday Season with Immersive Experiences at IIT Bombay’s Techfest 2025

Mumbai: Wrapping up the year with a lively sense of celebration, Pokmon has brought a wave of excitement to IIT Bombay’s Techfest 2025 currently underway at the IIT Bombay campus in Powai. Transforming the grounds into a vibrant hub of interactive experiences, Pokmon Fiesta is welcoming students and visitors of all ages into a world of playful engagement, technology-led entertainment and larger-than-life moments that continue through 24 December 2025.Day 1 unfolded with high energy and enthusi

24 Dec 2025 1:44 pm
One Science Nutrition onboards Tiger Shroff as Brand Ambassador, strengthening leadership in India’s Whey Protein market

New Delhi: One Science Nutrition (OSN), a brand specializing in authentic fitness supplements and sports nutrition, has announced a strategic partnership with India’s youngest action superstar and fitness icon, Tiger Shroff, as its brand ambassador. The collaboration is aimed at inspiring consumers to prioritise genuine, high-quality nutrition as a foundation for an active and healthy lifestyle.Known for his intense dedication to fitness, martial arts, and disciplined training, Tiger Shroff al

24 Dec 2025 1:37 pm
Stashfin uses a ‘Missing Santa’ comedic news capsule to spotlight financial independence this Christmas

Mumbai: This Christmas, Stashfin, a digital lending and financial services platform, has released a light-hearted yet thought-provoking comedic news capsule video that blends festive humour with a message on financial independence. Built around an unusual premise, the video opens with a reporter breaking “developing news” that Santa Claus is missing, sparking intrigue and curiosity.As the narrative unfolds, the mystery of the missing Santa gives way to a larger, more relevant idea—that fin

24 Dec 2025 1:20 pm
Green Chutney Films & JSW MG Motor India unveil AI-crafted Christmas film celebrating wonder and innovation

Mumbai: Green Chutney Films has announced the release of its latest Christmas film in collaboration with JSW MG Motor India, unveiling a visually rich, emotion-led narrative crafted entirely using artificial intelligence. Set against the snowy valleys of Lachung, Sikkim, the film brings alive the magic of Christmas through wonder, warmth, and innovation, positioning the Windsor EV as a central protagonist that reflects JSW MG Motor India’s ethos of humanising advanced technology for sustainabl

24 Dec 2025 12:44 pm
ibis and ibis Styles India appoint Arish Mehta as Portfolio Director of Revenue Management

New Delhi: ibis and ibis Styles hotels in India have announced the appointment of Arish Mehta as Portfolio Director of Revenue Management, ibis and ibis Styles India, effective December 2025. Based in Delhi, Mehta will lead the revenue management strategy across the ibis and ibis Styles portfolio in the country, with a focus on driving sustainable growth, strengthening commercial performance, and building strong alignment across sales, operations, and digital teams.Mehta brings over 13 years of

24 Dec 2025 12:35 pm
Ferrero Rocher unveils year-end campaign featuring Hrithik Roshan

Mumbai: Ferrero India Private Limited, part of the global Ferrero Group, has ushered in the year-end party season with a new digital film featuring brand endorser Hrithik Roshan. The campaign celebrates moments of togetherness and indulgence, highlighting how Ferrero Rocher adds an unmistakable golden touch to festive celebrations.The film opens with friends preparing for an intimate year-end soire, set against a backdrop of soft lighting, twinkling dcor, and floral accents as they bid farewell

24 Dec 2025 12:10 pm
IGP and Maddock Films join hands to keep Arun Khetarpal’s legacy alive with ‘Ikkis’

Mumbai: IGP, a global D2C multi-category gifting platform, has announced a meaningful collaboration with Maddock Films for their upcoming film Ikkis, a biopic on Second Lieutenant Arun Khetarpal, PVC—one of India’s youngest and most courageous war heroes. The film, slated for release on 25 December, chronicles the extraordinary bravery, conviction, and sacrifice of Lt. Arun Khetarpal, who was posthumously awarded the Param Vir Chakra at the age of 21.As the official gifting partner for Ikkis

24 Dec 2025 11:26 am
Yatra and MR. DIY roll out ‘Shop Karo, Yatra Karo’ festive campaign across 350+ stores

Mumbai: Yatra Online Limited (“Yatra”), an online travel companies, has partnered with home improvement and lifestyle retail brand MR. DIY to roll out a co-branded in-store campaign titled ‘Shop Karo, Yatra Karo’. Timed to coincide with the ongoing festive and holiday season, the initiative aims to turn everyday shopping into rewarding travel experiences for consumers.Running from December 2025 to January 2026, the two-month campaign will be activated across more than 350 MR. DIY stores

24 Dec 2025 11:10 am
Investor Pushback Clouds Paramount Skydance’s $108 Billion Bid for Warner Bros. Discovery

Mumbai: The intensifying takeover battle for Warner Bros. Discovery has hit a new inflection point, as a major shareholder publicly questioned the adequacy of Paramount Skydance’s revised acquisition proposal—despite significant enhancements designed to shore up financing confidence.Harris Associates, WBD’s fifth-largest shareholder with roughly a 4% stake—or about 96 million shares as of the end of September—said the amended offer still falls short of compelling shareholders to switch

24 Dec 2025 10:51 am
TTK Prestige taps cultural moment to celebrate tandoori nights in Delhi with contextual OOH campaign

Delhi: As conversations around the temporary pause on late-night tandoori cooking gathered momentum across news and social media in Delhi, TTK Prestige found a timely and culturally resonant way to keep the spirit of tandoori nights alive. The trusted kitchen appliance brand rolled out a contextual outdoor hoarding at prime OOH locations, turning a topical regulatory update into a relatable brand moment.Featuring the witty line, “Since the nights aren’t gonna be tandoori anymore,” the hoar

24 Dec 2025 10:47 am
BigCity introduces ‘FanForward’ to drive measurable ROI from sports marketing investments

Bengaluru: BigCity Promotions, a promotions and loyalty agency, has announced the launch of FanForward, a first-of-its-kind sports marketing platform designed to help brands convert sponsorship and advertising spends into measurable business outcomes.With marquee sporting properties such as the upcoming T20 World Cup and the IPL on the horizon, marketers continue to face challenges in evaluating what their investments deliver beyond reach and impressions. Fragmented activation tools, compressed

24 Dec 2025 10:39 am
Viswanathan Anand joins NIIT Foundation as Ambassador for Cybersecurity Awareness Initiative

New Delhi: NIIT Foundation, a Delhi-based not-for-profit organisation, has announced the appointment of five-time World Chess Champion and Padma Vibhushan awardee Viswanathan Anand as the Ambassador for its cybersecurity awareness initiatives, as it unveils Cyber Suraksha Plus—the advanced phase of its national cybersecurity skilling and awareness programme.Cyber Suraksha Plus builds on the success of NIIT Foundation’s flagship Cyber Suraksha initiative, which has already trained over 10 lak

24 Dec 2025 10:29 am
UPKL unveils ‘Poora UP Khelega Kabaddi’ Season 2 campaign film celebrating grassroots passion for the sport

Mumbai: Uttar Pradesh Kabaddi League (UPKL) has launched its Season 2 campaign film titled ‘Poora UP Khelega Kabaddi’, marking the official on-ground and broadcast announcement for the upcoming season, set to commence on December 24, 2025, at the Noida Indoor Stadium.Conceptualised and produced by V1 Media, the campaign film highlights kabaddi’s journey from neighbourhood grounds to the professional arena, reflecting the sport’s deep cultural roots and widespread popularity across Uttar

24 Dec 2025 10:28 am
This year delivered success through a diverse slate spanning languages, genres, and film scales: Ajay Bijli, PVR INOX

Ajay Bijli has been serving as Managing Director at PVRINOX. Bijli has transformed the way millions of Indians watch movies for over two and a half decades exposing Indian viewers to world-class movie viewing experience. This led to the beginning of the growth of the out-of-home entertainment sector with movie going in multiplexes playing an integral role. Bijli is spearheading the multiplex industry growth in an under-screened market for the world’s largest film producing nation.It is fair to

24 Dec 2025 9:56 am
Santoor hits ₹2,850 crore in sales, emerges as India’s largest soap brand

Bangalore: Santoor, from Wipro Consumer Care & Lighting, has emerged as India’s largest soap brand, marking a defining milestone in its nearly four-decade-long journey and achieving ₹2,850 crore in company-invoiced sales (INDAS) over the last 12 months.Launched with a distinctive sandalwood-and-turmeric proposition, Santoor began with a modest test launch in Bangalore in 1985, followed by a national rollout in 1986. Over the years, it has grown into a personal wash behemoth, surpassing legac

23 Dec 2025 6:55 pm
‘Z’ launches ‘Zee Immerse’ to build inclusive, platform-agnostic branded IPs

Mumbai: Zee Entertainment Enterprises Limited (‘Z’) has announced the launch of Zee Immerse, a dedicated vertical focused on creating immersive, inclusive, and platform-agnostic branded Intellectual Properties (IPs). Designed for a new era of brand storytelling, Zee Immerse will develop bespoke content across long and short formats, digital-first narratives, regional storytelling, and multi-platform executions spanning television, digital, social, YouTube, and on-ground experiences.The launc

23 Dec 2025 6:50 pm
Jubliexx launches India’s first integrated creator platform for live streaming and short-form content

New Delhi: Jubliexx Live, a new-age digital entertainment platform, today announced the launch of its integrated creator platform in India, offering a one-stop solution that combines live streaming and short-form video content within a single app. The platform brings together real-time audience engagement and direct monetisation capabilities, responding to the growing need for scalable and sustainable creator growth.Jubliexx Live provides a comprehensive suite of features for content creation, i

23 Dec 2025 6:24 pm
Hajime Aota named new Chairman of Yamaha Motor India Group

Bengaluru: Yamaha Motor (IYM) Pvt. Ltd. has announced the appointment of Hajime Aota as the new Chairman of Yamaha Motor India Group, effective January 1, 2026.Aota brings extensive experience in corporate strategy, corporate planning, and new venture business development within the automotive sector. He has held senior leadership roles across key global markets, including Japan, the United States, and the United Kingdom.Prior to his appointment in India, Aota served as Executive Officer, Yamaha

23 Dec 2025 6:20 pm
Sunil Kumaran named Director – Strategic Initiatives at BCCL

Mumbai: Sunil Kumaran has been appointed as Director – Strategic Initiatives at Bennett Coleman & Co. Ltd (The Times of India Group), according to an update on his LinkedIn profile. He assumed the role in December 2025.Kumaran brings over 25 years of experience across broadcast, advertising, and digital platforms. Before joining BCCL, he most recently served as Chief Executive Officer at Reliance Broadcast Network Limited, following his tenure as Chief Operating Officer from April 2022 to July

23 Dec 2025 6:08 pm
Duroflex partners with Krithi Shetty to launch new motion sofa range

Mumbai: Duroflex, a sleep and comfort solutions brand, has announced its entry into the motion sofa category with the launch of Avalon Elite mov.E. The launch was unveiled with actress Krithi Shetty as the face of the campaign, introducing motorised recliner sofas engineered for modern homes and effortless comfort.Featuring Zero Wall Technology that allows the sofa to fully recline while staying flush against the wall, Avalon Elite mov.E is designed for the growing segment of urban Indians livin

23 Dec 2025 6:03 pm
Mahindra Tractors marks National Kisan Diwas with unique Farmers’ Film Festival campaign

Mumbai: Mahindra Tractors, India’s No.1 tractor brand, has launched the ‘Aasaan Hota Toh Har Koi Kisaan Hota’ campaign in celebration of National Kisan Diwas on December 23.Introduced as India’s first Farmers’ Film Festival, the campaign is a user-generated initiative that invites storytellers, filmmakers, influencers, and rural content creators to share compelling narratives about life in India’s agricultural heartlands. The stories highlight everyday farming practices, technologica

23 Dec 2025 5:33 pm
GM Modular unveils ‘Switch to Christmas Mode’ campaign for smart festive homes

Mumbai: GM Modular, an electrical and smart home solutions brand, has unveiled its festive campaign ‘Switch to Christmas Mode’, highlighting the warmth and joy of the holiday season through seamless smart living. The campaign’s digital film showcases a beautifully decorated home where celebrations come alive with thoughtful details and effortless technology integration.The campaign features popular digital creator Linda Fernandes (thequirkymamma) as she decorates her home for Christmas, ca

23 Dec 2025 5:30 pm
Cipla launches nationwide #InhaleTheChange campaign to empower diabetes patients

Mumbai: Cipla Ltd. has unveiled #InhaleTheChange, a nationwide awareness initiative aimed at improving insulin adherence by addressing emotional, behavioral, and social barriers faced by diabetes patients. The campaign underscores Cipla’s commitment to reimagining diabetes care through innovation, empathy, and education, and will be rolled out across digital platforms alongside patient support programs across India.The campaign tackles challenges such as fear of injections, complex routines, a

23 Dec 2025 5:26 pm
Gozoop Creative onboards CookieMan India, rolls out holiday campaign

Mumbai: Gozoop Creative, an integrated marketing and creative powerhouse, has onboarded CookieMan India, the iconic Australian-origin cookie brand, as its digital and creative partner. The mandate covers digital strategy, creative development, social media and brand storytelling, marking the start of a collaboration focused on strengthening CookieMan’s brand presence and consumer engagement in India.As the first creative output of the partnership, Gozoop Creative has unveiled CookieMan India

23 Dec 2025 5:08 pm
ADS Spirits targets Gen Z and millennials with #LiveUpSuccess campaign

Mumbai: ADS Spirits’ youth-focused brand Royal Green has unveiled a new brand philosophy with the launch of its #LiveUpSuccess campaign, anchored by a dynamic digital brand film. Marking a shift from its earlier positioning of “Taste the Success” to “Live Up Success,” the campaign reflects the evolving mindset of Gen Z and young millennials, for whom success is no longer a single destination but a collection of everyday moments and personal milestones.The refreshed positioning captures

23 Dec 2025 4:50 pm
Peps Industries launches ‘Peps Vivah Mattress’ with playful digital campaign for newly married couples

Mumbai: Peps Industries, a spring mattress brand, has launched a new digital campaign to introduce Peps Vivah Mattress, a sleep solution thoughtfully engineered for newly married couples. Designed to blend advanced sleep science with emotional comfort, the campaign uses humour and cultural familiarity to highlight the importance of uninterrupted sleep at the very start of married life.The Hindi digital video commercial (DVC) moves away from conventional romantic storytelling, opting instead for

23 Dec 2025 4:44 pm
Fittr marks 10 years with Shahid Kapoor collaboration, unveils ‘Health Is Freedom’

Pune: Fittr, a preventive healthcare company, has partnered with actor Shahid Kapoor to introduce a new wellness philosophy titled ‘Health Is Freedom’, as the company celebrates its 10th anniversary. The initiative signals a shift away from outcome-driven fitness goals towards a more holistic, long-term approach to health and wellbeing.At the core of the ‘Health Is Freedom’ philosophy is the belief that good health enables individuals to live life on their own terms—with greater confid

23 Dec 2025 4:40 pm
Truzon Solar secures strategic investment from Sachin Tendulkar

Mumbai: Suntek Energy Systems Pvt. Ltd., operating under the brand name Truzon Solar, has announced a strategic investment and long-term partnership with Sachin Tendulkar, legendary cricketer, global sporting icon and philanthropist. The association marks a significant milestone in Truzon Solar’s growth journey and underlines its ambition to emerge as one of India’s top three solar EPC companies by 2030.The partnership brings together Truzon Solar’s execution capabilities and clean-energy

23 Dec 2025 4:13 pm
Rungta Tea names Ivory Group as Comprehensive Digital Marketing Partner

New Delhi: Rungta Tea, a regional tea brand, has appointed Ivory Group, a Noida-based advertising and marketing agency, as its comprehensive digital marketing partner. The collaboration is aimed at strengthening the brand’s digital presence, enhancing customer engagement, driving sales growth, and supporting distributor acquisition across key markets.Under the mandate, Ivory Group will manage Rungta Tea’s end-to-end digital marketing operations, including social media management, content mar

23 Dec 2025 4:06 pm
Maars Communicates appointed Strategic Communications Partner for Rose Audio Visuals

Mumbai: Maars Communicates, a PR and strategic communications agency, has been appointed as the official strategic communications partner for Rose Audio Visuals, the creative studio led by acclaimed filmmaker and producer Goldie Behl.With a career spanning over 25 years, Goldie Behl has played a significant role in shaping India’s evolving entertainment landscape. As the founder of Rose Audio Visuals Pvt. Ltd., Behl has built a legacy of creative reinvention across feature films, television, O

23 Dec 2025 3:55 pm
Hyundai Motor named ICC Premier Partner for Global Men’s and Women’s Tournaments

Ahmedabad: Hyundai Motor Company has announced a global partnership with the International Cricket Council (ICC), becoming a Premier Partner for six major ICC tournaments across men’s and women’s cricket during the 2026–2027 cycle. The association marks a significant milestone in Hyundai Motor’s global sports strategy, with cricket taking centre stage as a key engagement platform in high-growth and high-impact markets.As part of the agreement, Hyundai Motor secures exclusive rights and b

23 Dec 2025 3:39 pm
Adroit Sports Ventures LLP acquires Rohtak Royals, bets big on Kabaddi Champions League

Haryana: Adroit Sports Ventures LLP has announced the acquisition of Rohtak Royals, a franchise representing Rohtak city in Haryana, for the upcoming inaugural season of the Kabaddi Champions League (KCL). Strengthening the franchise’s foundation further, KMC Constructions Limited has come on board as the Strategic Partner for Rohtak Royals, marking a notable collaboration between professional sport and infrastructure development.Adroit Sports Ventures LLP is focused on advancing India’s spo

23 Dec 2025 3:26 pm
Chrome DM celebrates 18 years of industry leadership with grand New Delhi gathering

New Delhi: Chrome DM marked its entry into the 18th year of its journey with a grand celebration in the capital, bringing together stalwarts from across the media, entertainment, advertising, technology and policy ecosystem. The exclusive evening was hosted by Pankaj Krishna, Founder & CEO, and held at the iconic Taj Mahal, Mansingh Road, with an elegant rooftop setting that lent the occasion both gravitas and warmth.The celebration witnessed an esteemed gathering of industry leaders, senior exe

23 Dec 2025 2:12 pm
BPTP names Vineet Nanda as Chief Business Officer

New Delhi: BPTP Limited, an established real estate developer, has announced the appointment of Vineet Nanda as Chief Business Officer.With a development legacy spanning over two decades, BPTP has delivered more than 50 million sq. ft. across residential, commercial, and mixed-use developments, including over 25,000 units. The company has a strong presence across key micro-markets in Gurugram, Faridabad, and Noida, and has developed multiple integrated townships across the Delhi-NCR region.Nanda

23 Dec 2025 1:51 pm
Being Human Clothing celebrates Salman Khan’s Birthday with ‘Sale So Big, It’s Readyyy’ campaign and 50% off offer

Mumbai: Being Human Clothing, the fashion and lifestyle brand founded by Salman Khan, is celebrating the superstar’s birthday in signature Salman style—high on energy, warmth, and fun. Marking the occasion, the brand has announced a special Birthday Sale, supported by a lively new campaign that blends fashion, surprise, and celebration.At the heart of the celebration is Being Human Clothing’s playful campaign titled “Cake Fake B’Day For Real”, which reimagines birthday celebrations b

23 Dec 2025 1:49 pm
The Marcom Avenue wins marketing mandate for GH2 Solar

New Delhi: The Marcom Avenue, a full-service integrated marketing and communications agency, has secured the comprehensive marketing mandate for GH2 Solar, a clean energy company at the forefront of green hydrogen solutions in India. The partnership marks a strategic move to strengthen GH2 Solar’s brand visibility, digital presence, and market outreach as it accelerates its growth journey in the renewable energy sector.As part of the mandate, The Marcom Avenue will work closely with GH2 Solar

23 Dec 2025 1:07 pm
ITC showcases climate smart agriculture through ‘Mitti Mera Desh – Tales from the Heartland’

New Delhi: On the occasion of Kisan Diwas 2025, ITC reaffirmed its long-standing commitment to India’s agricultural transformation with the launch of ‘Mitti Mera Desh – Tales from the Heartland’, a storytelling-led campaign that celebrates farmer success stories from across the country. The initiative aligns with the Government of India’s ‘Meri Maati Mera Desh’ programme and underscores ITC’s focus on building climate resilience in agriculture.Rooted in ITC’s Climate Smart Agri

23 Dec 2025 12:52 pm
Ikonic Professional collaborates with Sahher Bambba for new digital campaign celebrating effortless everyday glam

Mumbai: Ikonic Professional, a hair styling brand, has unveiled a new digital-first campaign in collaboration with Bollywood actress Sahher Bambba. Best known for her role in the recent series The Ba**ds of Bollywood*, Sahher fronts the campaign, bringing her effortless charm and contemporary appeal to showcase Ikonic’s next-generation styling tools.The campaign highlights Ikonic’s Dynamite+ Hair Dryer, Gleam 2.0 Hair Iron, and Curling Tong CT 2.0, reinforcing the brand’s positioning as a

23 Dec 2025 12:50 pm
Dentsu India strengthens B2B2S commitment with 9th edition of ‘One Day for Change’

Mumbai: Dentsu India celebrated the ninth edition of One Day for Change (ODfC), its global annual volunteering initiative, reinforcing the network’s belief that business thrives when people and society thrive. This year’s theme focused on how everyday choices create collective impact, reflecting Dentsu’s Sanpo-Yoshi philosophy of “good for business, good for people, and good for society” and exemplifying its Business to Business to Society (B2B2S) commitment in action.At Dentsu, ODfC g

23 Dec 2025 12:02 pm
WPP emerges frontrunner in Jaguar Land Rover’s global creative and media review

Mumbai: Jaguar Land Rover (JLR) has moved a step closer to finalising one of the most closely watched global agency appointments of the year, with WPP emerging as the frontrunner following an extensive review of its worldwide creative and media business. The company has entered a period of contractual exclusivity with WPP, placing the holding group in advanced discussions to formalise the mandate.The development has been further reinforced by industry chatter triggered after Adam Tucker, WPP’s

23 Dec 2025 11:40 am
Larry Ellison bolsters Paramount bid for Warner Bros., challenging Netflix deal

Mumbai: Larry Ellison has stepped in with his personal fortune to strengthen Paramount Skydance Corp.’s bid for Warner Bros. Discovery Inc., intensifying a high-stakes takeover battle with Netflix Inc. The move is aimed at addressing Warner Bros.’ key concern around the certainty of Paramount’s financing.On Monday, both bidders shored up their funding without raising their offers. Netflix refinanced part of its planned $59 billion debt package to preserve its investment-grade rating, a key

23 Dec 2025 11:35 am
eFootball™ concludes landmark India campaign with grand Mumbai meet & greet

Windsor: Konami Digital Entertainment B.V. (KONAMI) has successfully concluded its first large-scale India Campaign for eFootball™, culminating in a star-studded community meet and greet in Mumbai. The finale underscored eFootball™’s long-term commitment to India’s rapidly growing gaming ecosystem, bringing together fans, celebrities, and sporting icons under one roof.Running from August to December 2025, the India Campaign engaged thousands of Indian gamers through a mix of in-game init

23 Dec 2025 11:32 am
Citara expands to Gujarat, announces new locations in Jamnagar and Rajkot

Mumbai: Citara, the cinema-led entertainment company co-founded by filmmaker Tutu Sharma and entrepreneur Rahul Nehra, has announced its expansion into Gujarat with confirmed locations in Jamnagar and Rajkot. The move marks Citara’s entry into the state as part of its broader national growth strategy focused on India’s Tier II, III, and IV cities.Positioned as a cinema-themed entertainment destination, Citara operates small-capacity, technology-enabled theatres that aim to deliver a multiple

23 Dec 2025 11:14 am
HCLSoftware to acquire AI Data Analyst Agents startup Wobby

Chennai: HCLSoftware, the software business division of HCLTech, has announced its intent to acquire Wobby, an early-stage startup based in Antwerp, Belgium, that provides AI Data Analyst ‘Agents’ for data warehouses. The acquisition is aimed at accelerating customers’ value realisation from GenAI by adding advanced AI data analyst capabilities.HCLSoftware’s Data & AI division (Actian) has seen rising demand for its metadata management, data catalog, and data governance solutions, delive

23 Dec 2025 11:07 am
Seshadri Shankaran joins Bennett, Coleman & Co. Ltd. as General Manager

Mumbai: Seshadri Shankaran has joined Bennett, Coleman & Co. Ltd. (BCCL) as General Manager, strengthening the leadership team at The Times of India group.Shankaran announced the appointment on LinkedIn, saying, “I’m happy to share that I’m starting a new position as General Manager at Bennett Coleman & Co. Ltd. (The Times of India)!” In his new role, Shankaran will focus on business strategy, revenue planning, pricing frameworks, and cross-functional initiatives, aligned with BCCL’s P

23 Dec 2025 10:43 am
Network18 launches nextgen young leadership program to nurture future-ready talent

New Delhi: Network18, has announced the launch of the NextGen Young Leadership Program (NYLP) - a future-focused initiative to identify and nurture high-potential young talent from the country’s premier Business, Law and Engineering institutions.NYLP is not about starting a job - it’s about starting strong in the journey of your career. The program offers participants early, hands-on exposure to the fast-evolving media-tech landscape, enabling them to learn, contribute, and grow from Day One

23 Dec 2025 10:33 am
Instamart’s top spender spent ₹22 lakh in 2025, buying phones, air fryers, bananas, and mints: Report

Mumbai: From milk and bananas to iPhones, gold, and roses, India’s shopping carts reached new extremes in 2025. According to Instamart’s fifth annual order analysis, How India Instamarted 2025, quick commerce has evolved far beyond emergency grocery runs, emerging as a trusted destination for both everyday essentials and high-value indulgences—delivered in minutes.The year saw Instamart shoppers embrace speed, discretion, and convenience at scale. The platform’s top spender clocked over

23 Dec 2025 10:07 am
Indian founders need space to fail fast, validate early, and build execution muscle to ship high-quality products: Sagar Nair, LVL Zero Incubator

LVL Zero is a gaming incubator launched in partnership with MIXI Global Investments and Nazara Technologies.LVL Zero is an equity-free incubator with a $100,000 grant pool, designed to help early-stage founders move from prototype to market-ready products. Backed by MIXI’s global publishing expertise, Nazara’s distribution strength, and ChimeraVC’s capital network, LVL Zero aims to support 100+ gaming startups over the next five years across Mobile, PC, Console, game tech, AI/ML, and gamin

23 Dec 2025 9:48 am
Between Silence and Sub Judice: Why India’s TV Industry Is Struggling to Speak in One Voice

At a time when India’s television industry is facing its most consequential regulatory reset in over a decade, its apex representative bodies appear caught between internal divergence, legal caution, and strategic silence. The result is a fragmented industry response to two issues that strike at the heart of television economics: the enforcement of the 12-minute-per-hour advertising cap and the government’s move to exclude landing-page impressions from TV ratings. On both counts, the pattern

23 Dec 2025 9:43 am
‘Naagin’ returns with Season 7 as JioStar and Balaji Telefilms unveil franchise’s biggest chapter yet

Mumbai: India’s longest-running fantasy television franchise is set to make a high-voltage comeback as JioStar and Ekta Kapoor’s Balaji Telefilms announce the return of ‘Naagin’ with Season 7, premiering on 27th December 2025. Marking 10 years of the iconic franchise, the new season ushers in a larger, technologically enhanced chapter led by Priyanka Chahar Choudhary in the titular role, alongside Namik Paul in a pivotal character.Airing every Saturday and Sunday at 8:00 PM exclusively o

23 Dec 2025 9:43 am
How CFOs Are Using Marketing Data to Improve Revenue Forecasting

By 2025, CFOs are not only looking at financials and spreadsheets when preparing their revenue forecasts but also incorporating campaign data into their forecasts, as the information from marketing (campaigns performed, signals from pipelines, consumer behaviours) helps to provide more accurate forecasts of future revenues with fewer surprises.The transition has occurred for two primary reasons; there is an ongoing push to make forecasts more accurate, and the use of AI tools has dramatically in

23 Dec 2025 9:39 am
Bikaji Foods introduces new brand logo reflecting Rajasthani legacy and modern vision

Bikaner: Bikaji Foods International Limited (Bikaji), India’s third-largest ethnic snacks company and the second fastest-growing player in the organised snacks market, has unveiled its new brand logo, marking a significant milestone in its evolution as it looks to strengthen its modern, global-facing identity while staying rooted in tradition.Inspired by Bikaji’s deep-rooted Rajasthani heritage, the new logo is designed around a distinctive royal shield that symbolises trust, legacy and prid

22 Dec 2025 6:27 pm
Godrej Vikhroli Cucina reimagines Christmas for India with “Jingle Bells Unwrapped”

Mumbai: Godrej Vikhroli Cucina, the culinary owned media property of Godrej Industries Group, has unveiled a distinctly Indian take on the festive season with its latest campaign, “Jingle Bells Unwrapped.”Rooted in the realities of urban Indian life, the campaign acknowledges how Christmas celebrations have evolved—especially in cities where nuclear households, shared apartments, and long-distance connections redefine togetherness. For many, celebrations unfold in living rooms rather than

22 Dec 2025 6:21 pm
Ampverse DMI partners with Samsung for College Rivals Season 3

Delhi: Ampverse DMI today announced Samsung as the Official Title Sponsor of College Rivals Season 3, with the Samsung Galaxy S25 Ultra featuring in all on-ground gameplay and content integrations.Esports is growing rapidly across Indian campuses with gamers demanding devices that deliver stable performance, fast response times, and sharp visuals. And collegiate tournaments have emerged as key platforms to nurture new talent and test flagship technology under real-world pressure.The Galaxy S25 U

22 Dec 2025 5:29 pm
Mirchi hosts festive carol concert ‘Jingle All The Way’ at VR Chennai

Mumbai: Mirchi ushered in the festive cheer of the Christmas season with “Jingle All The Way,” a grand carol concert hosted at VR Chennai, bringing together music, celebration, and community spirit in an evening filled with warmth and joy. The event drew music lovers from across the city, reaffirming Mirchi’s focus on creating meaningful cultural experiences that resonate with audiences.The concert was powered by MCC Boyd Tandon School of Business and supported by Orange Retail Finance, Ch

22 Dec 2025 5:25 pm
IICT signs MoU with GDAI to strengthen game development education and industry collaboration in India

Mumbai: The Indian Institute of Creative Technologies (IICT) has signed a Memorandum of Understanding (MoU) with the Game Developers Association of India (GDAI) to collaborate on strengthening game development education, industry engagement, and ecosystem development in the country.The MoU establishes a structured framework for academic–industry cooperation within the video games and interactive entertainment sector. Through this partnership, IICT and GDAI will work towards closer knowledge ex

22 Dec 2025 5:17 pm
PNB Housing Finance appoints Mukesh Agarwal as Chief Sales Officer – Retail

Mumbai: PNB Housing Finance has announced the appointment of Mukesh Agarwal as its Chief Sales Officer – Retail, further strengthening its leadership team as the company sharpens its focus on expanding its retail housing finance business.In his new role, Agarwal will be responsible for leading the company’s retail sales strategy and strengthening distribution across key markets. His appointment has been made in line with PNB Housing Finance’s established leadership and governance processes

22 Dec 2025 5:08 pm
Prose Integrated secures ANMI StockTech Mandate for the eighth consecutive year

Mumbai: Prose Integrated, along with its digital-first arm Digital Tribe, has been reappointed as the communications and outreach partner for ANMI StockTech 2026. This marks the eighth consecutive year of the agency’s association with ANMI’s flagship StockTech platform, underscoring a long-standing partnership rooted in capital markets expertise, technology-led storytelling, and investor-centric communication.The continued mandate reflects the Association of National Exchanges Members of Ind

22 Dec 2025 5:04 pm
Nicole Fernandes joins Stashfin to Lead Corporate Communications & PR

Mumbai: Stashfin, a digital lending and full-stack fintech platform, has appointed Nicole Fernandes as Lead – Corporate Communications & Public Relations. The move underscores the company’s growing focus on brand governance, reputation management, and strategic storytelling as it scales in an increasingly regulated and competitive financial services landscape.In her new role, Fernandes will oversee Stashfin’s end-to-end corporate communications mandate, including media relations, leadershi

22 Dec 2025 5:02 pm
EBG Group launches Tollywood Pro League, bringing cricket to Telugu film fraternity

Hyderabad: EBG Group, a fast-growing Indian conglomerate, has announced the launch of the Tollywood Pro League (TPL), a premium cricket and entertainment league created exclusively for the Telugu film fraternity. The league was formally unveiled at the Hyderabad International Convention Centre (HICC) by veteran film producer Dil Raju, who will also serve as the Honorary Chairman of the Tollywood Pro League.Bringing together the worlds of cinema and cricket on a single platform, TPL has been conc

22 Dec 2025 4:40 pm
Dulquer Salmaan joins Jos Alukkas as Brand Ambassador

New Delhi: Jos Alukkas, a jewellery house with a legacy spanning over six decades, has announced actor Dulquer Salmaan as its brand ambassador. The association brings together a brand rooted in craftsmanship and innovation with one of South India’s most celebrated actors, whose appeal cuts across languages, generations and cultures.Over the years, Dulquer Salmaan has emerged as a distinctive presence in Indian cinema, working seamlessly across Malayalam, Tamil, Telugu, Kannada and Hindi films.

22 Dec 2025 4:24 pm
NowYouKnow ropes in Anushka Sen as Brand Ambassador

Mumbai: NowYouKnow, a social-led travel and food recommendation platform, has announced actor, singer and digital creator Anushka Sen as its brand ambassador. Founded by siblings Krishna and Pia Shivdasani, NYK aims to redefine how young Indians discover places by prioritising trust-based recommendations from personal networks and a curated set of creators users actively choose to follow.The association comes at a time when authenticity is increasingly shaping online discovery. As audiences grow

22 Dec 2025 4:02 pm
PR Professionals wins PR Mandate for Bihar State Power Holding Company

Gurugram: PR Professionals (PRP), an integrated communications firm and the flagship arm of PRP Group, has been appointed as the public relations partner for Bihar State Power Holding Company Limited (BSPHCL). As part of this mandate, PRP will manage strategic communications, media relations and outreach initiatives for BSPHCL and its subsidiary companies, supporting the organisation’s efforts to communicate key developments, reforms and public-facing initiatives within Bihar’s power sector.

22 Dec 2025 4:00 pm
EiPi Media brings Chacha Chaudhary and Sabu into the AI age with new licensing partnership

Mumbai: EiPi Media has announced a licensing partnership with Pran’s Features LLP and Toonz Media Group to develop branded, AI-powered microfilms and digital content featuring iconic Indian characters Chacha Chaudhary and Sabu. The initiative signals a shift in how legacy Indian intellectual property is being reimagined, experienced and monetised for a digital-first audience.Pran’s Features LLP, the copyright owner and custodian of Chacha Chaudhary, has licensed EiPi Media to create AI-drive

22 Dec 2025 3:40 pm
Nikhil Kamath and Kishore Biyani launch The Foundery to forge India’s next generation of entrepreneurs

Mumbai: India’s startup ecosystem is set to gain a significant new catalyst with the launch of The Foundery, a first-of-its-kind residential business launchpad co-founded by entrepreneur and investor Nikhil Kamath and retail pioneer Kishore Biyani. Designed as a co-founder factory, The Foundery aims to identify, mentor and co-build the next generation of Indian entrepreneurs.Positioned at the intersection of a school, accelerator and venture studio, The Foundery compresses the early-stage star

22 Dec 2025 3:39 pm
Indian Silk House Agencies marks World Saree Day with tribute to 15,000 artisans, unveils ‘Weddings of India’ teaser

Mumbai: Indian Silk House Agencies celebrated World Saree Day on December 21, 2025 with the launch of a new visual campaign honouring India’s weavers, looms and living handloom traditions. The campaign pays tribute to more than 15,000 artisans across 62 weaving clusters, highlighting the communities behind every saree and reinforcing the cultural significance of India’s handloom heritage.Released across digital platforms, the film coincides with the unveiling of a teaser for the brand’s up

22 Dec 2025 3:35 pm
CARS24 promotes Divanshu Saxena as Chief Business Officer for LOANS24

Gurugram: CARS24, an autotech platform, has announced the elevation of Divanshu Saxena as Chief Business Officer (CBO) for CARS24 Financial Services Private Limited (CFSPL – LOANS24), the company’s NBFC arm.In his new role, Saxena will be responsible for leading the strategy, growth and execution of CARS24’s financial services business. His mandate will centre on scaling lending operations while strengthening profitability, risk discipline and institutional robustness, as the company conti

22 Dec 2025 2:15 pm
Kaspersky flags surge in global scam activity linked to Avatar 3 release

Mumbai: As Avatar 3 premieres across multiple countries and online interest around the blockbuster intensifies, cybersecurity firm Kaspersky has identified a rise in scam campaigns exploiting the film’s release and users’ eagerness to watch it online. According to the company’s experts, fraudulent websites linked to the movie have been detected across several regions, indicating coordinated attempts by cybercriminals to target a global audience.Kaspersky noted that attackers are creating s

22 Dec 2025 2:01 pm
Hindustan Pencils appoints Aishwarya Shinod as Head of Marketing

Mumbai: Hindustan Pencils, the company behind some of India’s most iconic stationery brands including Apsara and Nataraj, has announced the appointment of Aishwarya Shinod as its new Head of Marketing. In her new role, Shinod will spearhead brand, marketing and consumer strategy across the company’s portfolio, with a focus on driving relevance, emotional connection and purpose-led growth among new-age consumers.With nearly two decades of experience across leading FMCG organisations, Shinod b

22 Dec 2025 1:41 pm
Protean elevates V Easwaran as Executive Director on its Board

Mumbai: Protean eGov Technologies Ltd, a pioneer in building and operating population-scale Digital Public Infrastructure (DPI), has announced the elevation of V Easwaran as Additional Director in the category of Executive Director on its Board.The elevation marks a key milestone in Protean’s long-term, future-focused strategy as it builds on its three-decade legacy of institution-building to drive the next phase of growth, spanning business diversification, platform-led innovation and interna

22 Dec 2025 1:33 pm
Zee Telugu brings ‘Sunday Movie Mahotsavam’ with five back-to-back blockbusters

Hyderabad: Zee Telugu is set to turn this Sunday into a grand cinematic celebration with its special programming block, ‘Sunday Movie Mahotsavam’. Treating viewers to an action-packed day of entertainment, the channel brings together an exciting lineup of 5 back-to-back blockbuster films, promising non-stop viewing pleasure for the entire family.The movie marathon kicks off at 9:00 AM with the mega-hit superhero spectacle HanuMan, followed by the cult action thriller Gharshana at 12:00 PM, s

22 Dec 2025 1:24 pm
Moxie Beauty partners Unicommerce to streamline e-commerce operations and strengthen omnichannel fulfilment

New Delhi: Haircare brand Moxie Beauty has partnered with Unicommerce, one of India’s leading e-commerce enablement SaaS platforms, to power and streamline its e-commerce operations, enabling faster and more reliable online deliveries of its beauty products.Moxie Beauty specialises in haircare solutions designed for Indian hair types and local climatic conditions, with a portfolio spanning shampoos, conditioners, styling products and scalp care solutions. The partnership is aimed at supporting

22 Dec 2025 1:23 pm
KidZ launches first two original animated series, partners Hamleys’ Wonderland for experiential play

Mumbai: KidZ has announced a major expansion of its kids’ entertainment portfolio with the launch of its first two original animated series — Chote Tara ka Bada Gadar and FAB 5 — alongside a strategic experiential partnership with Hamleys’ Wonderland. The move marks a significant step in building a culturally rooted, premium content universe for children and family audiences.Developed to bring together Indian storytelling, imagination and values in contemporary formats, the new titles ar

22 Dec 2025 1:18 pm
Nearly 29% of organisations anticipate workforce cuts across print media, linear TV and back-office roles: TeamLease Employment Outlook Report

Mumbai: Hiring activity in India’s Media & Entertainment (M&E) sector is showing signs of recovery in the second half of the year, led by a strong pivot towards digital-first roles, according to the latest TeamLease Employment Outlook Report. The sector’s Net Employment Change (NEC) has moved into positive territory at +1.2% in HY2, up from -0.9% in HY1, signalling cautious optimism after a period of slowdown.The rebound is being driven by rising digital advertising spends, the rapid growth

22 Dec 2025 12:54 pm
Social Panga and AMD bring calm to corporate chaos with ‘ZEN’ MODE campaign

Mumbai: Creative agency Social Panga has once again partnered with AMD to launch its latest brand campaign, “ZEN” MODE, a refreshing take on how technology can simplify modern work environments and reduce everyday corporate stress.At a time when organisations are grappling with mounting pressure, speed, and complexity, AMD’s new campaign poses a simple yet powerful question: Can work feel effortless? Through this film, Social Panga, along with production house The Yellow Shutter, reimagine

22 Dec 2025 12:38 pm
Mayavi Entertainment sets out to disrupt Indian cinema with a radical IP and film financing model

Mumbai: Mayavi Entertainment, a new-age film studio headquartered across India and the UAE, has announced its ambitious entry into the entertainment industry with a multi-year slate of 31 films, positioning itself to redefine how films are financed, owned, and monetised in India and beyond. Backed by veteran industry operators, the studio is focused on democratising film financing and transforming intellectual property (IP) into a measurable, governable asset class through the use of emerging te

22 Dec 2025 12:32 pm
NDTV Launches the Masterstroke Art Awards to Deepen India’s Cultural Conversation

Mumbai: At a time when India’s global presence is increasingly shaped not only by economic ambition but by cultural confidence, NDTV on Friday announced the launch of the NDTV Masterstroke Art Awards— an initiative dedicated to recognising excellence in Indian art and celebrating those shaping the country’s creative presence on the world stage.The announcement was made at the NDTV Indian of the Year, reaffirming NDTV’s belief that art and culture are not peripheral conversations, but cen

22 Dec 2025 12:20 pm
Piramal’s Lacto Calamine unveils refreshed brand identity, retains legacy formula

Mumbai: Piramal Pharma Limited’s Piramal Consumer Healthcare (PCH) has unveiled a refreshed brand identity for Lacto Calamine, marking over six decades of trusted skincare while reaffirming its commitment to efficacy and heritage. The relaunch brings back the brand’s iconic purple bottle with a modern, benefit-led and ingredient-focused design—tailored for today’s skincare-conscious consumers—without altering its time-tested formula.Positioned as a thoughtful evolution rather than a re

22 Dec 2025 12:12 pm