MUMBAI: There are two kinds of snack lovers. The ones who go all in for the crunch. And the ones who wait for the melt. To celebrate this snack debate, Britannia 50-50 has launched the Cheeze Dipped Crunchy Layered Sandwich, a premium new format that brings both experiences together in one bite.For three decades, Britannia 50-50 has been built on a simple idea of duality, bringing two distinct flavours together in one cracker. With Cheeze Dipped, the idea is to bring alive a 50 percent crunchy a

Mumbai: Unilever has appointed Reema Jain as Chief Information Officer (CIO), marking her return to the FMCG major after a previous leadership stint. Jain announced the development in a LinkedIn update, describing the move as an opportunity to accelerate the role of artificial intelligence and technology in shaping the business.An experienced IT and digital transformation leader with over two decades of experience, Jain has led large-scale transformation programmes across global capability centr

Kochi: Zee Keralam, the prominent Malayalam entertainment television channel, has adopted a firm stance that the television series telecast on the channel should look beyond entertainment and prove to be a tool for social change.Aimed at accurately addressing social issues, the channel has been delivering strong messages through its popular series like Kudumbasree Sharada and Durga. Unauthorized intrusion by YouTube influencers into personal privacy, especially that of prominent and high-ranking

Mumbai: Thomas Cook (India) Limited, an omnichannel travel services company, has announced the launch of its Marathi Special Holidays portfolio and appointed acclaimed Marathi actor Subodh Bhave as its Goodwill Brand Ambassador for the Maharashtra market. The initiative debuts with specially curated Marathi Europe group tours, underscoring the company’s strategic focus on regional personalisation and cultural connect.The move comes as Maharashtra continues to emerge as one of India’s fastest

Mumbai: Nikita Kandhari has taken on an expanded role, leading Content Marketing for the Hindi slate at Prime Video & Amazon MGM Studios, while continuing in her position as Principal – Content Marketing.Announcing the expanded responsibility on LinkedIn, Kandhari said , “I’m excited to share that I’m stepping into an expanded role, leading Content Marketing for the Hindi slate, spanning Original Series, Movies , and Licensed titles at Prime Video & Amazon MGM Studios. The past year has

Bengaluru: Fashion, beauty and lifestyle platform Myntra has unveiled a new social media film featuring yesteryear Bollywood superstar Jeetendra as part of its Myntra Birthday Blast campaign, marking the platform’s 19th anniversary with a nostalgic yet contemporary twist.The upcoming edition of Myntra Birthday Blast brings together an expansive selection of over 6 million styles from 20,000-plus brands, while also introducing “return gifts” for shoppers as part of the birthday celebrations

Mumbai: Leading Indian production house Hombale Films has announced its official entry into the overseas distribution space, marking a significant strategic expansion aimed at taking Indian cinema to a wider global audience.Known for redefining scale and storytelling in Indian cinema with landmark blockbusters such as KGF: Chapter 1, KGF: Chapter 2, Kantara, Kantara: Chapter 1, Salaar: Part 1 – Ceasefire and Mahavatar Narasimha, Hombale Films’ move into international distribution signals a n

Noida: The fourth season of the much-awaited ‘Duologue with Barun Das’, presented by Radico, returns on Saturday, February 28, 2026. It is an unrivalled lineup that reimagines the idea of cerebral conversations.Building on the acclaim of the earlier three seasons, the Duologue series has been able to transcend from a routine talk show to a platform of ideation built on conversations that speak to our times.All episodes of the upcoming Season, like the ones in the preceding seasons, promise c

Mumbai: Excitel Broadband Co-Founder Vivek Raina has stepped down from his role at the company, marking the end of an over decade-long association that began in 2015.Announcing the decision on LinkedIn, Raina said, “I have decided to leave Excitel Broadband , the company I co-founded and have led for the past 11 years. It has been an incredible journey building Excitel, from the ground up. Over the past decade, we have expanded our fibre network to serve nearly one million users, collaborated

Mumbai: La Pink, a beauty brand with 100% microplastic-free formulations, has concluded a bold, two-phase digital awareness campaign designed to spark nationwide conversations around online judgement, assumptions, regional bias and responsible digital behaviour.Conceptualised as a socially driven experiment, the campaign unfolded through a gripping narrative that mirrored the realities of instant content consumption. The first phase featured a short video of a young actress documenting a distres

Bengaluru: Premium performance motorcycle brand TVS Apache from TVS Motor Company has released its first-ever official brand anthem, The Apache DNA, marking 20 years of racing dominance and celebrating its 6.5 million-strong global rider community.Turning the iconic exhaust note into the beat of music, the high-octane anthem channels TVS Apache’s racing DNA through sound and storytelling. Composed by acclaimed rapper and songwriter Brodha V, the anthem has been launched across digital platform

Bengaluru: Premium performance motorcycle brand TVS Apache from TVS Motor Company has released its first-ever official brand anthem, The Apache DNA, marking 20 years of racing dominance and celebrating its 6.5 million-strong global rider community.Turning the iconic exhaust note into the beat of music, the high-octane anthem channels TVS Apache’s racing DNA through sound and storytelling. Composed by acclaimed rapper and songwriter Brodha V, the anthem has been launched across digital platform

Mumbai: Skechers, The Comfort Technology Company™, has announced the launch of HotShots, a lifestyle sneaker crafted for a generation that refuses to stand still. Designed to keep pace with everyday movement, the collection brings together comfort-driven technology and bold, street-inspired style in one effortless silhouette.The launch is led by brand ambassadors Kartik Aaryan and Ananya Panday, who bring the spirit of HotShots to life in a high-energy campaign film. Set against the vibrant pu

MUMBAI: Mahesh Edible Oil Industries, a trusted and fast-growing name in India’s edible oil sector, has announced the appointment of Ranbir Kapoor as Brand Ambassador for its flagship brands SALONI (Mustard Oil & Soya Chunks) and STAYFIT (Refined Oil). The association marks a significant milestone in the company’s journey towards accelerated national brand building and deeper market penetration across India.The partnership aligns with the company’s long-term strategic objectives for FY 202

Mumbai: Formula 1 and Disney have announced the continuation of their multi-year “Fuel the Magic” collaboration, expanding the partnership ahead of the 2026 Formula 1 season that will usher in new regulations, drivers, teams and race locations.First launched at the Heineken Las Vegas Grand Prix in November 2025, the “Fuel the Magic” integration blends storytelling, racing culture, bespoke merchandise and immersive fan experiences at Grand Prix weekends worldwide. The initiative is aimed

Mumbai: Foxtale has unveiled its latest campaign film centred on the idea of “eternal glow,” onboarding actor Sonali Bendre as the face of the campaign. The collaboration positions Bendre as an embodiment of radiance that transcends age, trends and conventional beauty standards, as she fronts Foxtale’s Gluta-Vit C Advanced Brightening Serum.The campaign takes an intimate, stripped-back storytelling approach, spotlighting Sonali Bendre’s natural luminosity, quiet strength and evolved self

New Delhi: Milky Mist is on track to launch its initial public offering (IPO) in 2026, with the company expecting to sustain around 30% annual revenue growth, according to its chief executive officer.The Tamil Nadu–based dairy and consumer products maker received regulatory approval in October 2025 for an IPO worth ₹2,035 crore ($223.72 million). The proposed listing is part of Milky Mist’s strategy to strengthen its balance sheet and support its next phase of expansion in India’s fast-e

Mumbai: Titan Smart has announced India’s leading men’s doubles badminton pair — Satwiksairaj Rankireddy and Chirag Shetty — as its new brand ambassadors, coinciding with the launch of Titan Celestor 2.0, a high-performance dual-band GPS smartwatch designed for athletes who train with intent.Recipients of the Major Dhyan Chand Khel Ratna and Arjuna Awards, the duo—popularly known as the Smash Brothers—are celebrated for their on-court chemistry and match-winning rhythm, combining pow

Mumbai: January was not an ordinary news month. From global power corridors to civic battlegrounds, from climate diplomacy to cricketing rivalries, the news cycle was intense and consequential. And in these conversations, audiences chose one destination, unequivocally - NDTV.com.At the global level, the World Economic Forum in Davos (January 19–23) commanded worldwide attention, sharpening focus on economic strategy and geopolitical shifts.Closer home, the Brihanmumbai Municipal Corporation el

Mumbai: The News18 Marathi Navi Mumbai Conclave, held on February 19 in Navi Mumbai, brought together policymakers, urban planners, industry leaders and real estate experts for high-impact discussions on the Navi Mumbai and Raigad evolving urban landscape and future-ready development agenda.The conclave served as a platform for dialogue on key themes, including urban development, redevelopment, infrastructure expansion and the roadmap for building smart and sustainable cities across Navi Mumbai

Mumbai: Nayara Energy, an integrated downstream energy and petrochemicals company of international scale, has unveiled its new television commercial (TVC), “Naye India ka Nayara.” The campaign brings alive the brand’s promise of reliable energy that fuels an unstoppable India, highlighting Nayara Energy’s role in keeping the country moving every day—without interruption.At the heart of the TVC is the company’s shift from purely functional communication to purpose-driven brand storyte

London: WPP chief executive Cindy Rose has outlined a sweeping three-year restructuring that will reposition the advertising giant from a traditional holding group into what she described as a unified, AI-native operating company. Speaking to journalists ahead of WPP’s investor presentation on Thursday, Rose said the plan — dubbed Elevate28 — is intended to simplify the network, accelerate growth, and end years of internal complexity that she suggested diluted culture and collaboration.The

France: COMvergence has released its Marcom Agency Acquisitions Study 2016–2025, highlighting a decisive structural shift in the global marketing services industry, with Digital and Data accounting for 64% of all marcom acquisitions over the past decade.According to the ten-year analysis, 55 marcom acquisitions were completed globally in 2025, marking a modest rise over 2024 but remaining well below the 2016 peak. While overall deal volumes have structurally declined, 2025 emerged as a landmar

Mumbai: JSW Motors Ltd.’s high-visibility newspaper teaser for its upcoming auto foray continues to draw scrutiny from senior marketing and brand leaders, with several CXO-level voices questioning whether the campaign’s minimalist “blank page” device is strategically misaligned for a new automotive entrant actively courting dealer partners.The print execution featured a front-page announcement followed by an intentionally blank inner page—an established creative trope used by legacy or

Mumbai: Wella Professionals has unveiled its latest brand campaign film, ‘Glow From Within’, celebrating the launch of the Illumina Color City Collection: Mumbai Edition. The film draws inspiration from Mumbai’s contrasts—ambition and artistry, glamour and quiet resilience—capturing the many moods of the modern woman through a glow-led colour narrative.Conceptualised in-house, the campaign features three signature looks created by Wella India Ambassadors, positioning hair colour as an

Mumbai: In a dramatic end to one of the biggest media M&A battles in recent years, David Ellison’s Paramount Skydance has secured a deal to acquire Warner Bros. Discovery (WBD), after Netflix declined to match a sweetened rival offer that the WBD board deemed superior.WBD confirmed Thursday that Paramount Skydance’s revised cash proposal of $31 per share, valuing the media conglomerate at roughly $111 billion including debt, had overtaken Netflix’s earlier agreement. Under the original mer

Oshea Herbals earlier this year marked a milestone in its brand journey with the nationwide rollout of its television commercials across cinema halls, now live on 700+ screens across India. The TVCs are being showcased in selected PVR INOX multiplexes and standalone theatres, in association with UFO Cine Media Network, spanning seven key states.The on-screen presence covers West Bengal, Bihar, Punjab, Maharashtra, Andhra Pradesh, Telangana, and Kerala, placing Oshea directly in front of a captiv

Mumbai: The House of Abhinandan Lodha (HoABL), India’s largest branded land developer, has announced Bollywood actor Kartik Aaryan as the brand ambassador for Nagpur Marina, its marquee waterfront plotted development in Nagpur.Kartik Aaryan’s association with HoABL began as an investor, following his purchase of a 2,000 sq ft plot at the company’s Sol-de-Alibaug project. This trust-led relationship has now evolved into a brand endorsement, driven by his conviction in HoABL’s transparency

For years the marketing department in India operated like a collection of high-walled kingdoms. You had the SEO team focusing on long-term organic play, the performance team chasing immediate clicks on Google and a social team managing discovery on Instagram. In that world, search was merely a line item on a media plan.But by 2026 these walls have become a significant strategic liability. Modern CMOs are moving toward a unified model where search is no longer viewed as a set of fragmented tactic

Mumbai: Calvin Klein Inc., part of PVH Corp., has announced the launch of its Spring 2026 denim campaign, starring global brand ambassador Jung Kook of the globally renowned K-pop group BTS.Directed and shot by acclaimed fashion photographer Mert Alas, the new campaign sharpens the spotlight on denim as the ultimate expression of personal style. Framed through Jung Kook’s distinctive and influential point of view, the film captures the pop icon living fully in the moment, bringing together fas

Mumbai: SJ Uplift Kabaddi’s Uttar Pradesh Kabaddi League (UPKL) garnered strong viewership for its matches in Season 2. With Zee Entertainment as the exclusive Broadcast Partner, Season 2 was aired in Hindi and English on Zee Anmol Cinema 2 and &Pictures HD and was hosted at the Noida Indoor Stadium.Season 2 witnessed 120% growth with a cumulative reach of 40 million across India (2+). The AMA (Average Minute Audience) was 90.8 for Season 2 (2+), reinforcing the growing popularity, appeal and

Chennai: Shruthi Subramanian, Associate Creative Director at Amsterdam-based LePub, has been appointed to the jury of the prestigious D&AD Awards 2026 in the Writing for Advertising category—marking another global recognition for one of the industry’s most awarded copywriters.Subramanian, currently based in Amsterdam, has built an international reputation for innovation-led creative work spanning accessibility, healthcare, sustainability and science communication. Her appointment to the D&AD

New Delhi: As cricket fever builds ahead of the much-anticipated India vs Zimbabwe T20 clash, OTTplay has unveiled an innovative print campaign titled “ISKO HARA RE!”, turning match-day anticipation into a bold front-page fan anthem. Known for its sharp moment-marketing approach, OTTplay is stepping beyond conventional advertising to become an active participant in the national cricket conversation.The campaign has been executed across leading Hindi and English newspapers, Hindustan and Hind

Mumbai: The Advertising Club (TAC) has unveiled a refreshed brand identity, marking a defining milestone in its 71-year legacy. The new identity reinforces TAC’s credibility while sharpening its role in an increasingly dynamic and fast-evolving marketing and advertising ecosystem. The transformation has been created in partnership with leading global brand specialists, Landor.For decades, TAC has played a pivotal role in shaping India’s marketing landscape through its iconic platforms, indus

New Delhi: EFGH Brand Innovations has announced the appointment of Tanvi Sanghi as its new Executive Creative Director (ECD). A highly regarded creative leader with a strong design foundation, Sanghi brings award-winning experience, sharp conceptual thinking, craft excellence, and confident leadership to the agency.Sanghi has previously worked at Ogilvy, where she contributed to building impactful brand narratives across categories, strengthening her ability to blend global brand thinking with c

Mumbai: In a significant ruling clarifying the scope of personal liability under GST law, the Bombay High Court has set aside nearly ₹400 crore in penalties imposed by GST authorities on three senior executives of Shemaroo Entertainment Ltd, holding that employees acting in their official capacity cannot be treated as “taxable persons” under the Central Goods and Services Tax (CGST) Act.The court allowed writ petitions filed by Chief Financial Officer Amit Manilal Haria, Chief Executive Of

Mumbai: SMFG India Credit has unveiled its new brand anthem film “Chal Pado, Aage Badho,” a high-energy celebration of progress, partnership, and shared purpose. Set within the dynamic environment of the company’s workplace, the film underscores how progress is powered by collective momentum and SMFG India Credit’s philosophy of becoming SARVOTTAM – Rise to be the best.Rooted in the spirit of “Pragati,” the campaign brings together employees across functions and levels—from teams

Mumbai: Prime Minister Narendra Modi has crossed 100 million followers on Instagram, becoming the first world leader and politician to achieve the milestone on the platform. Officials said the feat underscores Modi’s sustained digital dominance and global influence across social media ecosystems.Modi, who joined Instagram in 2014, has built one of the most engaged accounts among global political leaders over the past decade. With over 100 million followers, he now has more than twice the Insta

Mumbai: JBL India has launched its new digital campaign, “Fighting For The Right Voices,” featuring New Zealand cricketers Daryl Mitchell and Glenn Phillips, amid the peak of the global cricket season. The campaign celebrates inner resilience and the ability to tune out external noise during moments of intense pressure.Unveiled at a time when cricket fever and global expectations are at their highest, the campaign draws parallels between the intensity of international sport and everyday batt

Mumbai: Kantar Media has officially rebranded as Fifty5Blue, marking a strategic reset after its separation from Kantar Group and acquisition by private equity firm H.I.G. Capital in August 2025. The new brand signals the company’s transition into an independent global measurement and analytics player positioned to address the complexities of a fragmented, data-rich media landscape.The company said Fifty5Blue will continue serving advertisers, agencies, media owners and social platforms with a

Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 7’26 (February 14–20), offering a detailed snapshot of channel availability and distribution across Hindi and English news channels in India. Hindi News Channels The report highlights strong distribution reach across leading Hindi news networks, led by Times Now Navbharat with an OTS of 98.37%. This was followed by ABP News at 97.36%, India TV at 92.77%, Republic Bharat at 89.84%, and TV9 Bharatvarsh at 87.24%

Mumbai: Britannia Toastea, one of India’s most loved rusk brands, has rolled out its Winter Campaign across North India, celebrating the timeless ritual of chai and Toastea—a pairing that comes alive most vividly during the cold winter months.Conceptualised by Schbang, the campaign draws from a simple cultural truth: in winter, comfort is found in small, familiar rituals. At railway stations and roadside tapris—spaces where conversations brew as naturally as tea—Britannia Toastea brings

Ahmedabad: News18 Gujarati successfully hosted the “Pride of Saurashtra” event on February 23 in Ahmedabad, bringing together industry leaders, educationists, legal experts, and entrepreneurs for insightful discussions on the region’s growing contribution to Gujarat’s development.The event was graced by the state’s Deputy Chief Minister Harsh Sanghvi as the chief guest. Addressing the audience, he highlighted the importance of Saurashtra in Gujarat’s overall growth story and highligh

Gurugram: Integrated communications agency Confiance Communications has secured the India public relations mandate for The Ocean Cleanup, the globally renowned non-profit organisation dedicated to eliminating plastic pollution from the world’s oceans.Under the partnership, Confiance Communications will lead end-to-end strategic narrative development at both national and regional levels to build engagement for The Ocean Cleanup’s India operations. The agency will focus on driving high-impact

Gurugram: MSM Unify, a leading global education company and part of Laul Global, has announced the appointment of Nikhil Sharda as Assistant Vice President – Brand & Marketing.With over two decades of experience across brand strategy, digital transformation, creative communications and integrated marketing, Sharda brings a strong blend of strategic thinking and creative leadership to MSM Unify. In his new role, he will oversee brand design, lead all marketing and digital operations including p

London: Global marketing and communications major WPP has announced a multi-year transformation plan titled Elevate28, aimed at simplifying its organisational structure, integrating its client proposition and restoring sustainable growth in the AI-driven marketing era.Under the plan, WPP will transition from a traditional holding company model to a single integrated operating company, organised into four core business units — WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions

Mumbai: Crompton Greaves Consumer Electricals Limited has partnered with WPP Media to roll out a large-scale out-of-home (OOH) campaign for its Crompton Lighting portfolio across South India. The high-impact outdoor initiative spans Andhra Pradesh, Telangana, Tamil Nadu and Karnataka, reinforcing Crompton’s focus on deepening its market presence in the region.The campaign is part of Crompton’s broader strategy to drive stronger brand recall and product awareness in key southern markets. The

Mumbai: At a time when India is navigating rapid social, cultural and economic change, the World Creativity & Innovation Council (WCIW.org) has issued a nationwide call for collective participation through its upcoming WCIW Celebrations, positioning them not as a single-day observance but as a people-driven movement anchored in care, inclusion and shared responsibility.Planned between April 15 and 21, the WCIW Celebrations aim to bring together citizens across metros and small towns, students an

Mumbai: BIG FM, a single-brand radio network, hosted the 4th edition of the BIG Impact Awards Mumbai, celebrating inspiring entrepreneurs, business leaders and changemakers shaping the city’s growth. The ceremony was held at Sahara Star, bringing together influential voices from business, governance and entertainment under one roof.The event was graced by Chief Guests Ashish Shelar, Minister of Cultural Affairs, Government of Maharashtra, and Ritu Rajesh Tawde, Mayor of Mumbai, who felicitated

New Delhi: Eli Lilly and Company (India) has announced the next phase of its integrated obesity awareness initiative with the launch of a new campaign aimed at reshaping how obesity is perceived and discussed in India. The campaign seeks to move the public discourse away from judgment and appearance-led narratives towards science, empathy and informed medical guidance.Led by well-known Indian personalities, the campaign blends lived experiences with science-led perspectives to challenge obesity-

Mumbai: The Advertising Standards Council of India (ASCI) has launched its first-ever influencer-led consumer awareness campaign to highlight the growing concerns of greenwashing and dark patterns—two practices increasingly shaping and manipulating consumer choice in the digital age. The initiative is part of ASCI Academy’s broader agenda to help consumers navigate advertising in a more informed and responsible manner.Through this campaign, ASCI aims to educate consumers on questioning susta

Mumbai: Indian cinema will take center stage in a spectacular fashion at the Maruti Suzuki presents 24th Zee Cine Awards 2026, a night that will celebrate talent, emotion, and the enduring bond between stars and their fans. As music will take center stage, and voices rising in homage, the timeless legacy of the late Dharmendra Ji will be beautifully honored through a heartfelt tribute performance by Mithoon and Palak Muchhal, capturing the true spirit and impact of his remarkable journey. Audien

Mumbai: Oriflame India, the Swedish holistic beauty and wellbeing brand, has announced actor Karishma Tanna as the face of its premium NovAge+ advanced skincare range and Supreme Tribute Ezznza fragrance. The collaboration reflects Oriflame’s focus on strengthening its premium skincare and fragrance portfolio in India, as consumers increasingly seek performance-led beauty solutions rooted in credibility and consistency.Developed at Oriflame’s Skin Research Institute in Sweden, the NovAge+ ra

Bengaluru: Companion Labs, a consumer AI company building interactive, entertainment-led experiences for India’s vernacular and culturally diverse audiences, has raised $2.5 million in seed funding led by Peak XV’s Surge, with participation from All in Capital, UntitledVC, DeVC and several angel investors.The announcement follows Companion Labs’ participation at the India AI Impact Summit 2026 in New Delhi last week, where the company was featured at the summit’s flagship Impact AI Pitch

New Delhi: India’s evolving global stature and growing strategic influence will take centre stage as News18 Network, India’s leading multi-platform news network, hosts the Rising Bharat Summit 2026, the most prestigious thought leadership forum, on February 27–28, 2026, in New Delhi from 10 AM onwards.The flagship event brings together policymakers, global diplomats, business leaders, strategists, innovators, and cultural icons for high-impact conversations shaping the future of Bharat.Anc

Surat: Alaukik Group, a 360-degree creative agency, has launched a celebrity-led brand campaign featuring acclaimed actor Pratik Gandhi for GM Group, a Gujarat-based industrial park developer. The association marks a significant step in strengthening GM Group’s brand presence and visibility within the industrial real estate sector.The strategic alliance, conceptualised and executed entirely by Alaukik Group, represents a landmark celebrity integration for GM Group and signals a new phase in in

New Delhi: Building on the national launch of its newly introduced Crafted Flatzz, Pizza Hut has strengthened its digital conversation with a creator-led film featuring digital creator and actor Niharika NM. The influencer collaboration has been conceptualised and executed by Defodio Digital, Pizza Hut’s digital strategy and influencer marketing partner.Known for her sharp comedic timing and strong connect with digital audiences, Niharika NM brings her signature personality to the film, presen

Mumbai: Youthbeat, the youth and creator-focused division of SW Network, has won the Myntra Style Squad campaign. As part of the mandate, Youthbeat will curate and manage a dedicated squad of top fashion influencers to deliver creator-led, fashion-forward content for Myntra.Under the engagement, Youthbeat will build and manage a group of creators spanning fashion, lifestyle and youth culture. The campaign will focus on authentic storytelling that reflects current trends and aligns with how young

Mumbai: upGrad, an integrated skilling and workforce development company, has announced the acquisition of Internshala, the world’s largest early-talent marketplace, for an undisclosed amount in a 90% stock-swap transaction.The acquisition significantly strengthens upGrad’s presence across the full career lifecycle by integrating education, skilling and employment on a single platform. Founded in 2010, Internshala has built a community of over 34 million registered users and 450,000 employer

Mumbai: Aditya Birla Fashion and Retail Limited (ABFRL) has announced the appointment of Pranchal Srivastava as Chief Business Officer, The Collective and International Brands.A seasoned business leader with over 15 years of global experience across consumer businesses, fashion, retail and strategic consulting, Srivastava brings deep expertise in scaling and transforming businesses across diverse and complex markets.In his new role, Srivastava will lead strategic growth, business expansion and b

Mumbai: Verve Media, an integrated digital marketing agency, has won the digital marketing mandate for Vedas Fund, an investment firm focused on long-term value creation.As part of the mandate, Verve Media will manage Vedas Fund’s LinkedIn-focused social media marketing and search engine optimisation (SEO). The agency has also designed and developed a new website to strengthen the fund’s digital presence. Built to reflect Vedas Fund’s investment philosophy, the website offers a clear, prof

Mumbai: As global trade dynamics continue to evolve, MiQ, a global programmatic leader, is working closely with Indian brands to help them drive international business success by building and leveraging advertising opportunities across global markets. With a direct presence in more than 20 countries, MiQ is enabling Indian enterprises to secure sustainable, long-term international growth.Indian businesses are scaling rapidly, and expanding beyond domestic boundaries has become a natural next ste

The global direct selling and consumer entrepreneurship landscape is entering a defining phase, where resilience, trust, and community-led commerce are proving to be more critical than rapid scale or short-term growth metrics.Despite ongoing global economic shifts, the recently released World Federation of Direct Selling Associations (WFDSA) 2024 STATS Report highlights that the direct selling industry has remained steady worldwide, underscoring the strength of relationship-driven business model

*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))] dir=auto tabindex=-1 data-turn-id= equest-WEB:915dd8fd-5e27-43d4-977f-a53d622a7a33-8 data-testid=conversation-turn-6 data-scroll-anchor= rue data-turn=assistant> Mumbai: Assembly Global, a Stagwell network company, has named Manoj Kandasamy as Managing Director, India, placing him in charge of the agency’s overall business and growth strategy in the market. He will be based in Bengaluru and oversee strateg

New Delhi: Truecaller, the global communications platform, has announced a strategic reseller partnership with Integrated Media Tech Pvt. Ltd., a Srishti Media Group company, to strengthen and scale the monetisation and advertising ecosystem for Truecaller Ads across Bharat, with a special focus on tier-2 markets.As part of the collaboration, Integrated Media Tech Pvt. Ltd. will support the expansion of Truecaller’s advertising business by enabling brands and agencies across Bharat to leverage

India’s esports market is expanding rapidly, but its long-term sustainability will depend on how effectively it builds grassroots pathways. While professional leagues, creator-driven tournaments, and mobile gaming dominance have pushed esports into mainstream business conversations, one high-potential segment remains underdeveloped: colleges and universities.From hostel room rivalries to inter-college championships, campus esports can become the foundation of India’s future talent and fan pi

Mumbai: SonyLIV has broadened the mandate of Suvonkar Banerjee, tasking him with leading Hindi Originals for the streaming platform while he continues as Creative Director at Studio NEXT. The move consolidates creative oversight of SonyLIV’s Hindi content pipeline under a single leadership structure, as the platform sharpens its originals strategy. Banerjee will now steer the development and creative direction of SonyLIV’s Hindi originals slate in addition to guiding Studio NEXT’s creative

Mumbai: Prime Video and Amazon MGM Studios have appointed Serena Menon to lead communications across the Asia-Pacific region, even as Ananta Das steps down from her role as Head – Brand PR for Prime Video India & APAC, marking a senior-level transition in the streamer’s regional communications leadership. Menon, who recently moved on from Netflix India where she served as Head of PR (Director, PR India), will join Prime Video & Amazon MGM Studios to head the APAC communications teams spannin

New Delhi: Senior television journalist Zakka Jacob is set to exit Network18 and join Times Now as Managing Editor in April, according to highly placed industry sources. His move comes a few months after a key internal realignment at Network18 in December 2025, when Jacob transitioned from day-to-day newsroom leadership to a primarily editorial and on-air role. At the time of his exit, Jacob held the designation of Senior Anchor & Group Foreign Affairs Editor (in the grade of Managing Editor) at

Mumbai: WPP Media has appointed Kartik Vishwanathan as Vice President – Investments, marking his return to the organisation where he previously spent a significant part of his career with Mindshare. This will be his second stint within the WPP Media network, following an association with Mindshare spanning more than 15 years.Commenting on his new role, Vishwanathan said in a LinkedIn post, “Glad to be working with WPP Media again—an organisation that shaped a significant part of my profess

Mumbai: Raymond Lifestyle Ltd has unveiled the latest chapter of its iconic “The Complete Man” campaign series with a new ad film titled Homecoming. The emotion-led film captures the evolving identity of the modern Indian man — one defined not just by success, but by empathy, balance and presence.At a time when constant connectivity and shrinking attention spans dominate daily life, the campaign positions ‘time’ as the ultimate luxury. Through this creative iteration, Raymond moves awa

Mumbai: NDTV has announced the appointment of Naveen Kapoor as Editor, NDTV World, reinforcing the network’s global editorial leadership as it expands its international news presence.A senior newsroom leader with over 25 years of experience, Naveen Kapoor has been part of the core leadership teams at some of India’s most influential news organisations, including Times Now, WION and Press Trust of India (PTI). Across his career, he has played a key role in building, scaling and leading news p

Hyderabad: A new chapter in Indian filmmaking has begun at Annapurna Studios with the launch of the country’s most advanced Motion Capture facility. Christened A&M MoCap Lab, the facility is a strategic collaboration between actor Nagarjuna’s Annapurna Studios and producer Shobu Yarlagadda’s Mihira Visual Labs, powered by Hollywood technology partner Animatrik Film Design.The facility was formally launched by celebrated filmmaker S. S. Rajamouli, who also revealed that key sequences of his

Mumbai: India’s television measurement system may be entering its most consequential transition yet, with the Broadcast Audience Research Council (BARC) initiating a pilot to measure audiences across linear TV, connected TV and mobile streaming. Multiple media reports, citing BARC board members, said the pilot—currently being conducted with JioStar—marks the ratings body’s first structured effort to create a unified, cross-platform measurement framework.The initiative reflects a structur

Mumbai: OpenAI has appointed Arvind KC as Chief People Officer, placing him in charge of the company’s global talent strategy and organisational design at a time when the artificial intelligence leader is expanding rapidly and reshaping how work itself is structured.KC joins with a cross-disciplinary background spanning engineering and people leadership, shaped through senior roles at technology companies including Roblox, Google, Palantir Technologies and Meta. His career has centred on build

Mumbai: WPP and Adobe have announced an expansion of their long-standing global partnership to deliver integrated, AI-powered marketing solutions for global brands. The collaboration aims to help businesses optimise media investments, scale creativity and streamline end-to-end marketing operations through agentic AI workflows and customer experience orchestration.The expanded alliance will combine Adobe’s AI capabilities, content platforms and data orchestration tools with WPP’s strategic co

New Delhi: The Digital News Publishers Association (DNPA) will host its flagship DNPA Conclave 2026 on February 26 in New Delhi, convening policymakers, media leaders and industry experts to deliberate on the rapidly evolving landscape of news, governance and digital innovation in the age of artificial intelligence.Positioned as a key industry platform, the conclave will feature curated panel discussions and expert-led sessions examining emerging trends, shared challenges and the policy framewor

Mumbai: The 6th edition of Zee Business BSE Bull Run successfully concluded on 22nd February 2026, as fitness and financial awareness took centre stage on a vibrant Sunday morning. The run was organised at R2, MMRDA Ground, BKC, Mumbai. Organized as an initiative promoting financial and physical well-being, the event once again brought together citizens, corporates, investors and fitness enthusiasts on one stage.Participation in the run was across different categories including the 5 km and 10 k

Mumbai: Mumbai-based luxury real estate developer Platinum Corp. has announced a strategic collaboration with globally acclaimed interior designer Sussanne Khan. The partnership marks a key milestone in the developer’s 2026 vision to craft residences that transcend conventional luxury and set new benchmarks for contemporary living through high-end design and bespoke interior finishes.The collaboration will extend across Platinum Corp.’s upcoming residential developments in Mumbai’s prime l

Mumbai: AGEasy, the consumer products arm of Antara Senior Care, has unveiled its latest brand campaign featuring veteran actor and cultural icon Zeenat Aman. Anchored in the belief that gut health is fundamental to active ageing, the campaign aims to bring a senior-first perspective to mainstream wellness conversations and challenge the long-held assumption that digestive discomfort is an inevitable part of ageing.While gut health has gained prominence in broader wellness discourse, the categor

New Delhi: Proost Beer, a home-grown beer label from Grano69 Beverages, has announced a refreshed brand identity, marking a significant milestone as it transitions into a more confident and consumer-focused phase of growth.The rebranding reflects Proost’s evolution over recent years, as the company shifted from building strong distribution fundamentals to establishing itself as a dependable choice across key beer markets. Rather than a dramatic overhaul, the move signals a natural progression

Hyderabad: The Sankranthi blockbuster Mana Shankara Vara Prasad Garu, headlined by Megastar Chiranjeevi, is set to reach wider audiences with its digital and television premieres. Directed by hitmaker Anil Ravipudi, the high-octane action-comedy family entertainer made waves at the box office during its theatrical run with strong collections and widespread acclaim.The film will make its World Television Premiere on Zee Telugu on Saturday, February 28, at 5:30 PM.Adding to the excitement, the mov

Mumbai: As Indian consumers increasingly shift between digital discovery and in-store purchases, omnichannel retail is emerging as the dominant growth model. Meta Platforms, in collaboration with the Retailers Association of India (RAI), has unveiled a new whitepaper detailing how AI, short-form video, creators and messaging platforms are transforming the way Indians discover, evaluate and purchase products across digital and physical touchpoints.The report finds that omnichannel shoppers are si

Thiruvananthapuram: Muthoot FinCorp (MFL), the flagship financial services company of the 138-year-old Muthoot Pappachan Group (Muthoot Blue), has announced the appointment of Arun Kumar B as Chief Operating Officer and Harjit Singh Takkar as Chief Distribution Officer. The leadership additions are aimed at strengthening execution capabilities and expanding the company’s distribution footprint across India.The appointments come as Muthoot FinCorp accelerates its growth strategy, with a focus o

Mumbai: Malabar Gold & Diamonds has launched its latest lightweight fine jewellery collection, ZOUL — a contemporary range crafted for women who see jewellery as an extension of their everyday identity rather than something reserved for special occasions.Designed to move seamlessly through the day’s natural rhythm — from work meetings to social engagements and personal moments — ZOUL reflects a design philosophy rooted in minimal elegance and modern individuality. The collection embraces

Mumbai: Ritz Media World has announced the appointment of Neeti Bhargava as Chief Content and Client Solutions Officer, strengthening its leadership team at a time when brands are increasingly prioritising content-driven and multi-platform communication.She brings over 18 years of experience across radio, media, and content creation, with a career rooted in storytelling, audience engagement, and brand strategy. She has worked with leading radio networks including Red FM 93.5, Reliance Big FM 92.

Delhi: As vibrant gulal fills the air and festive celebrations gather momentum across the country, Haldiram’s has announced the launch of its specially curated Holi range under the campaign, “Holi Ke Rang, Gujiya Aur Thandai Ke Sang.” The festive initiative celebrates the spirit of togetherness, indulgence and colourful traditions, bringing alive the quintessential pairing of gujiya and thandai that defines the festival.Rooted in tradition yet thoughtfully crafted for contemporary celebrat

Mumbai – HELL ENERGY DRINK, one of the world’s fastest-growing energy drink brands, proudly announced its return as an official sponsor of Zee Cine Awards 2026, marking it as the 2nd consecutive year of its association with one of India’s most celebrated platforms at the intersection of entertainment, youth culture, and high-energy experiences.Strengthening its presence at awards, HELL ENERGY DRINK will also be owning the coveted ‘Viewers’ Choice Song of the Year’ category this year,

Gurugram: As television consumption in India becomes increasingly digital and on-demand, brands are exploring ways to combine the immersive impact of the big screen with the precision of digital targeting. In line with this shift, Bajaj Auto has partnered with VDO.AI and Dentsu India to launch an interactive DCO (Dynamic Creative Optimisation)-powered CTV campaign for Triumph Motorcycles.Today’s performance-focused motorcycle buyers are not just admirers but active researchers. According to Me

Trivandrum: The Kerala High Court has issued notice to the Union government on a petition alleging breaches of broadcast licensing norms in the operation of Malayalam news channel Reporter TV. Justice Bechu Kurian Thomas directed the Centre’s standing counsel to obtain instructions on the matter on Monday.The plea, filed by Sabu M Jacob—Managing Director of Kitex Garments and president of the Twenty20 political party—asks the Ministry of Information and Broadcasting (MIB) to act on his Feb

Mumbai: Prasar Bharati has concluded the 8th annual (94th) e-auction of MPEG-2 slots on DD Free Dish, awarding 55 channels carriage on India’s largest free-to-air DTH platform for the period April 1, 2026 to March 31, 2027. The public broadcaster’s total collections from the auction stood at ₹642 crore, marking a notable decline from the ₹780 crore garnered in the previous cycle, when 61 slots had been sold.The latest auction slate spans a ensuring diverse mix of genres—including gener

Mumbai: Ormax Media has announced the launch of Ormax Trac20, a new syndicated research solution tailored for brands investing in IPL 2026 as sponsors and advertisers. Positioned as the largest syndicated research initiative focused on IPL 2026 sponsorship and advertising effectiveness, Ormax Trac20 is designed to deliver actionable insights throughout the tournament, enabling marketers to measure performance, benchmark outcomes and make in-season optimisations.As the Indian Premier League conti

Mumbai: In an era where artificial intelligence can generate images, compose music, write essays, and even simulate emotional companionship, the question haunting culture is no longer whether machines can create—but what remains uniquely human. The Backslash 2026: Edges report by Omnicom Advertising Group argues that this question is reshaping culture itself. Its central insight is stark: in a world of infinite automation and algorithmic replication, human presence—visible effort, lived expe

Mumbai: Tartan, a Unified API data platform powering modern enterprises, today announced the appointment of Subhrangshu Chattopadhyay as its Chief Business Officer (CBO). This leadership addition comes at a pivotal time as Tartan scales its platform capabilities and deepens its role as a critical infrastructure platform for enterprises building the next generation of financial and operational services.Currently, Tartan works with around 40+ large enterprises, including HDFC Bank, Bajaj General I

Mumbai: BigMuscles Nutrition, a sports nutrition brand, has announced its collaboration with acclaimed actor, performer and fitness enthusiast Nataša Stanković. This strategic association brings together the brand’s commitment to delivering high-quality, performance-driven supplements and Nataša’s dedication to strength, resilience and balanced living, with a focused emphasis on the protein category.BigMuscles Nutrition has consistently championed the cause of making scientifically formul

Mumbai: BigMuscles Nutrition, a sports nutrition brand, has announced its collaboration with acclaimed actor, performer and fitness enthusiast Nataša Stanković. This strategic association brings together the brand’s commitment to delivering high-quality, performance-driven supplements and Nataša’s dedication to strength, resilience and balanced living, with a focused emphasis on the protein category.BigMuscles Nutrition has consistently championed the cause of making scientifically formul

Mumbai: Oliva Skin & Hair Clinic, one of India’s leading medico-aesthetic chains, has appointed Dhaval Doshi as its Chief Operating Officer, as the brand sharpens its focus on profitable growth, market expansion, and customer-centric transformation.In his new role, Dhaval will lead Marketing, Operations, Expansion across new and existing markets, Product Portfolio, Customer Experience, and Doctor Engagement, with a mandate to build a scalable, performance-led growth engine for the organization

M&A activity rebounds — but brand risk remains high Interbrand’s M&A Outline 2026 arrives at a moment when global dealmaking is recovering after several subdued years. The report notes that M&A volumes surged sharply toward the end of 2025, with Q4 deal value rising 159%, signalling renewed strategic consolidation across sectors. Yet the consultancy warns that optimism masks a structural problem: roughly three-quarters of M&A deals historically fail, most often due to weak brand strategy, cu

Cricket no longer lives only on television. It lives in the palm of the hand.A fan may sit in front of a television during a high-voltage India vs Australia clash, but the real pulse of the game often beats on the phone. Score updates, player stats, memes, fantasy picks, opinion polls, and heated debates unfold simultaneously. This behavior, often called the “second screen effect,” has reshaped how audiences consume live sports. It has also reshaped how brands must think.Dual viewing is no l

Mumbai: Talented has announced the launch of mktgstack, a new creative shop positioned as an AI-native growth partner for founders and brand operators. With the ambition of lowering customer acquisition costs (CAC) and moving beyond the “campaign-for-every-problem” agency model, mktgstack aims to implement modern marketing systems inspired by internet-native brands.Founded by former Talented team members Namrata Chawla and Varun Khiatani, mktgstack is built on the belief that not all marketi