Mumbai: Dentsu Creative Isobar has unveiled New-Age Social, a strategic reorientation of its social media marketing approach, designed to help brands thrive in a creator-first, content-saturated digital ecosystem. Rolled out in the second half of 2025, the initiative signals a decisive move away from static, brand-led communication toward culture-native, creator-inspired storytelling aligned with how audiences engage today.Rather than existing as a standalone offering, New-Age Social reflects a

Mumbai: Offbeet Media Group, a next-generation media and entertainment company, has announced the appointment of Abhijeet Rathor as Chief Business Officer. The move is aimed at strengthening the group’s monetisation strategy across content, intellectual properties and platforms.In his new role, Abhijeet will lead the overall business charter for Offbeet Media Group, driving monetisation strategy, commercial partnerships, advertising sales, brand solutions and long-term revenue growth across th

Mumbai: Ottoman, the branding and creative design studio within the Black Cab Agency Network, has been appointed as the branding partner for Loud Mouth, a delivery-first lifestyle food brand from Food Matters Group that is unapologetically personality-led.Loud Mouth launches fifteen years after, and from the same house of brands as The Table, but deliberately follows a very different playbook. Founded by Jay Yousuf and Gauri Devidayal, and conceived and creatively led by Alya Vachani, the brand

Mumbai: Route Mobile Limited (“Route Mobile”), a leading cloud communications platform service provider to enterprises, OTT players and mobile network operators, has announced its financial results for the quarter ended December 31, 2025, along with key leadership changes. Financial Highlights Q3 FY26 vs Q3 FY25 (Y-o-Y) Consolidated Revenue from operations stood at Rs. 1,107.06 crore compared to Rs. 1,183.79 crore Profit Before Tax (PBT) stood at Rs. 135.21 crore versus Rs. 106.95 crore Prof

Mumbai: The Sleep Company has announced the appointment of Hemal Jain as its Chief Financial Officer (CFO), strengthening its leadership team as the brand prepares for its next phase of growth.Hemal brings over 20 years of rich and diverse experience across FMCG, food tech, quick commerce, B2B enterprises and startup consulting. Her professional journey includes impactful stints with industry leaders such as Hindustan Unilever (HUL) and Eternal, where she partnered closely with founders and CXOs

Delhi: Madison Media, a unit of Madison World, has further strengthened its leadership bench in the North & East region with the appointment of senior professionals across digital and integrated media functions.Vishal Kumar has joined Madison Media as Vice President – Digital Business, North & East. In this role, he will lead the region’s digital growth agenda, working closely with Vivek Das, Chief Digital Officer, Madison Media, and Mimi Deb, COO, Madison Media Plus.Vishal returns to Madiso

Mumbai: Creativefuel has secured the social media and digital mandate for Priyagold, marking the start of a strategic, year-long partnership aimed at strengthening the brand’s digital presence across platforms.As part of the mandate, Creativefuel will lead Priyagold’s social media strategy, content creation, digital storytelling and community-led engagement. The agency will also manage digital media planning and buying to amplify key narratives and drive measurable impact across performance

Mumbai: ICICI Lombard, India’s leading private general insurer, is marking 25 years of its journey with the launch of a new brand campaign titled ‘25 Years of Keeping Promises’. Over the past two and a half decades, the company has emerged as a pre-eminent player in the general insurance industry, serving over 500 million customers, processing more than 60 million claims, and protecting over 250 million drives (Motor) and the health of more than 40 million customers.Through this milestone

Mumbai: Meenakshi C V has joined Havas India as Vice President – Strategy and Planning. She announced the move through a LinkedIn post, expressing enthusiasm about the new role and the journey ahead. “I’m happy to share that I’m starting a new position as Vice President – Strategy and Planning at Havas India. Excited about this new journey,” she wrote.A seasoned brand professional, Meenakshi brings extensive experience across both B2C and B2B brands. Her expertise spans marketing man

Mumbai: CureBay, a hybrid healthcare platform transforming last-mile access to affordable, high-quality healthcare in India’s underserved regions, has announced the appointment of Siddharth Agrawal as its Chief Operating Officer (COO). The move strengthens the company’s leadership team as CureBay scales operations and accelerates its transition toward a nationally scalable rural healthcare delivery platform, supported by its expanding multi-state presence.Siddharth will lead operations, driv

Mumbai: Citi has announced the appointment of Ankur Khurana as Head of Citi Commercial Bank (CCB) in India, effective February 9, 2026, reinforcing its strategic focus on the full-service Commercial Banking franchise, a key priority for the bank in Asia. Ankur will report to Gunjan Kalra, Head of Citi Commercial Bank for Japan, Asia North and Australia, as well as Asia South, with a matrix reporting line to K Balasubramanian, CEO and Banking Head, Citi India, and Indian Subcontinent Subcluster H

In today’s world, the customer experience has transformed. Brands now engage, retain and grow their customer base in a completely different way. As the customer’s attention span keeps reducing and the acquisition costs keep increasing, brands continuously come up with new strategies to counter this change.Therefore, the traditional strategies, where discounts were considered paramount, are now being considered redundant. As a result, the brands have now moved towards loyalty-led partnerships

Mumbai: Marico Limited has announced that its wholly owned subsidiary, Marico South-East Asia Corporation (MSEA), has entered into definitive agreements to acquire a 75% equity stake in Skinetiq Joint Stock Company at an equity valuation of approximately ₹350 crore.Founded in 2020 by Bui Ngoc Anh and Hannah Nguyen — a leading beauty blogger in Vietnam with over 1.5 million followers on both TikTok and Facebook — Skinetiq is a fast-growing Vietnamese direct-to-consumer (D2C) company. It own

In the rush to deploy AI across customer experience, many brands have overlooked the one variable that determines whether automation scales or backfires: trust. Voice AI is getting more human, service journeys are getting more complex, and consumers are becoming less forgiving when they don’t understand what’s happening. In 2026, three shifts will reshape customer experience across Asia Pacific. 1. AI transparency will become an enforceable consumer right as the AI identity crisis deepens. T

NMIMS, is a premier institution in India known for its excellence in education and innovative approaches to higher learning. Burzeen Bhathena has been serving as Director of Marketing at NMIMS.As the driving force behind NMIMS’s marketing strategy, Bhathena has been instrumental in positioning NMIMS as a leader in the competitive landscape of higher education. His deep expertise in digital marketing, brand positioning, and innovative marketing tactics has not only enhanced our visibility but a

Gurugram: Cars24 has unveiled a refreshed brand identity, marking a significant milestone in its evolution as it prepares for its next phase of growth ahead of a potential IPO. The rebrand reflects the company’s transition from a fast-scaling transaction-led platform into a long-term car ownership ecosystem focused on trust, continuity and deeper customer relationships.Founded in 2015, Cars24 entered a fragmented and opaque market with an assertive, all-caps identity—CARS24—designed to bre

Mumbai: Agami Realty has announced a strategic association with cricket legend and lifelong Mumbaikar Sunil Gavaskar as its brand ambassador. The collaboration is anchored in shared values of excellence, integrity and legacy—principles that Gavaskar has embodied throughout his illustrious career and that resonate strongly with Agami Realty’s brand philosophy.Marking a distinct shift in narrative, the association goes beyond promoting premium properties to championing the idea of becoming par

Mumbai: Titan Watches today announced Grandmaster Gukesh Dommaraju as the ‘Titan of the Year 2026’, recognising his extraordinary journey and historic achievement as the youngest World Chess Champion. The announcement also marks the launch of a limited-edition automatic timepiece inspired by Gukesh’s mastery, precision and composure, translating the spirit of chess into thoughtful design and fine craftsmanship.An extension of Titan’s philosophy of shaping India’s relationship with time

New Delhi: Accelerating its ‘India-first’ vision, Nippon Paint India, part of the NIPSEA Group—Asia Pacific’s No. 1 paint and coatings manufacturer—today announced the appointment of Jenender Anand as Vice President of its Automotive Refinish business. In this role, Anand will lead the Nippon Paint India Automotive Refinish (NPIAR) portfolio, including operations across Nippon Paint Nepal and the Nippon Paint IndoKote business, providing overall strategic direction, governance, and lea

MUMBAI: The Coca-Cola India Foundation, in partnership with the International Cricket Council (ICC), is bringing #MaidaanSaaf to the ICC Men’s T20 World Cup 2026 matches in India, reinforcing responsible waste practices in stadiums on match days.Building on its presence at previous ICC tournaments, #MaidaanSaaf is designed to support cleaner stadiums, effective waste segregation, and recyclable recovery at one of the world’s highest-footfall sporting events. The initiative works closely with

Bengaluru: The Flipkart Group today announced two senior leadership appointments, strengthening its finance and people functions as the company continues to deepen institutional leadership across critical areas of the organisation. Vipin Kapooria has rejoined Flipkart as Vice President, Business Finance, while Yogita Shanbhag has been appointed Vice President, Human Resources.These appointments build on Flipkart’s recent senior leadership additions and underscore the company’s sustained focu

Bengaluru: The Flipkart Group today announced two senior leadership appointments, strengthening its finance and people functions as the company continues to deepen institutional leadership across critical areas of the organisation. Vipin Kapooria has rejoined Flipkart as Vice President, Business Finance, while Yogita Shanbhag has been appointed Vice President, Human Resources.These appointments build on Flipkart’s recent senior leadership additions and underscore the company’s sustained focu

Delhi NCR: Pullman Chennai is celebrating its first year in the city with a week-long anniversary campaign titled One Year Crafted with Gratitude, reflecting on the people, partnerships, and moments that have shaped the hotel’s journey so far. Rather than a traditional milestone celebration, the campaign positions the anniversary as a moment of reflection on how the hotel has evolved as a contemporary lifestyle destination where work, leisure, and community intersect.Since its launch last year

Bengaluru: The Big Bang Awards 2025 celebrated the year’s most impactful advertising and marketing work, with Mindshare India, Be Positive 24 Innovation Design Pvt. Ltd., Wavemaker India and Hindustan Unilever emerging as the biggest winners of the night.Mindshare India led the honours, winning the prestigious Ayaz Peerbhoy Trophy for Best Creative Campaign of the Year for its work on Dove, along with the titles of Creative Agency of the Year and Digital Agency of the Year. Be Positive 24 Inno

Mumbai: Django, a next-generation creative agency, has secured the digital mandate for Eva, the iconic personal care brand from TTK Healthcare. The partnership marks a new phase of evolution for one of India’s most loved women’s deodorant brands, with a focus on modernising its digital presence while staying true to its legacy.As one of the earliest women’s deodorant brands in India, Eva has been a familiar part of everyday life for generations of Indian women. With changing consumer expec

Mumbai: Prime Video has announced February 13 as the worldwide premiere date of its upcoming Hindi Prime Original series Bandwaale. Produced by OML Entertainment, the musical dramedy is created and written by Ankur Tewari and Swanand Kirkire, and directed by Akshat Verma and Ankur Tewari. The series will stream exclusively on Prime Video in India and across more than 240 countries and territories worldwide.Set in the town of Ratlam, Bandwaale follows Mariam, a young poetess navigating her search

Mumbai: Niyo, a travel fintech platform focused on cross-border payments and travel banking, has announced the reappointment of Sai Sankar as Chief Business Officer (CBO) for its Forex business. The move comes as Niyo enters the next phase of scaling its cross-border and outbound travel offerings, with a sharper focus on on-ground execution and partner-led growth.Sai rejoins Niyo after a two-year entrepreneurial stint, having previously spent nearly eight years with the company as a founding tea

New Delhi: Whiteflower, an experiential hospitality brand known for its thoughtfully curated retreats across the Himalayas, has elevated Vikas Bhatt to Vice President – Operations. The move reinforces the brand’s focus on operational excellence, immersive guest experiences, and sustained growth across emerging leisure destinations in North India.In his expanded role, Bhatt will spearhead operations strategy for Whiteflower’s growing portfolio, which includes Whiteflower Jim Corbett, Whitef

Mumbai: Pocket FM has partnered with the Cricket Association for the Blind in India (CABI) for a special brand film that celebrates resilience, determination, and the true spirit of champions. The collaboration shines a spotlight on the inspiring journeys of visually impaired cricketers while reinforcing the brand’s commitment to meaningful storytelling.As part of the initiative, the Vice-Captains of the Indian Blind Women’s and Men’s Cricket Teams come together in the film, representing e

MUMBAI: India’s apex governing body for the gaming ecosystem, Game Developers Association of India (GDAI), today announced its first 21-member council, establishing a governance framework. The new Governing Council will unite leaders from game development studios, publishing houses, distribution platforms, esports organisations, and technology enablers, creating a unified voice for an industry poised to reach ~$8 billion by 2030.The Governing Council will serve as GDAI’s executive body for o

New Delhi: Religare Broking Limited, a leading full-service brokerage firm in India, has announced the appointment of Vijay Kumar Goel as its Managing Director, as the company sharpens its focus on scaling its core broking business and expanding its wealth product distribution offerings.In his new role, Goel will be responsible for driving Religare Broking’s strategic growth agenda, strengthening client engagement, and further enhancing the firm’s digital and research capabilities in line wi

Mumbai: Tata Motors Commercial Vehicles has unveiled a new corporate film that brings its long-term vision, Better Always, to life — a philosophy rooted in continuous improvement, engineering excellence, and purpose-led progress for India’s mobility ecosystem.In a country where advancement unfolds step by step rather than in sweeping leaps, Better Always captures the everyday determination that drives growth. The thought at the heart of the film was articulated by the Late Piyush Pandey: “

Mumbai: JioHotstar is reinforcing its product, engineering and technology leadership as it builds the foundation for the next phase of AI-led, intelligent and personalised streaming at scale. As part of this strategic push, the platform has onboarded senior leaders from leading global and Indian technology companies, including Google, Flipkart, CRED, Amazon Pay, Razorpay, Myntra and ShareChat.The senior appointments span discovery and personalisation, consumer marketing, viewer experience, AdTec

Mumbai: Walking into the inaugural NDTV Masterstroke Art Awards, one did not get the impression of entering 'yet another' awards ceremony. The setting and the tone of the conversations suggested something closer to a carefully curated art exhibition - crafted to make art feel accessible, personal.The interactions among those present unfolded in an easy, unforced manner. Conversations flowed seamlessly among artists, patrons, curators, and guests, without any visible hierarchy or exclusivity. Peo

Mumbai: Casio India has unveiled its latest campaign for the Vintage series, spotlighting the newly introduced AQ-240 model. The series is part of Casio’s broader FUTURE CLASSICS lineup, which blends heritage-inspired design with a sense of nostalgia reimagined for modern tastes.Casio’s Vintage watches have long enjoyed popularity across generations, particularly among Gen Z and millennial consumers. Built around the idea “Never Just One,” the new campaign reflects a generation that embr

Mumbai: Actor and entrepreneur Akshay Kumar has appointed Exceed Group of Companies as a strategic partner to lead and consolidate his brand and business operations. The move marks a significant step in strengthening the structure, scale, and long-term vision of Kumar’s professional ecosystem.Known for his disciplined approach, major feature films, and strong entrepreneurial decisions, Kumar has steadily built a robust business framework headed by Vedant Baali and core team associate Zenobia K

New Delhi: Baby & Mom Retail Pvt. Ltd., which began over a decade ago as a focused baby-care venture, has officially rebranded as Kharesiya Brands Pvt. Ltd., reflecting its transformation into a diversified, multi-category consumer brand platform.The new identity signals the company’s evolution into a full-fledged House of Brands spanning baby & beauty, pet care, consumer electronics, and home appliances. More than a corporate name change, the rebrand represents the company’s shift toward a

Mumbai: The Indian Institute of Creative Technologies (IICT), Mumbai, hosted the inaugural edition of the IICT Esports Premier League (IEPL) on February 8, underscoring the rising importance of the Animation, Visual Effects, Gaming and Comics (AVGC) sector within India’s emerging Orange Economy.The development comes alongside renewed policy focus on creative technologies. In the Union Budget presented this month by Finance Minister Nirmala Sitharaman, ₹250 crore has been earmarked for talent

Chennai: Sun TV Network reported a modest increase in revenue for the third quarter of FY26, but profitability came under pressure as operating expenses and depreciation outpaced income growth.For the quarter ended December 31, 2025, the broadcaster’s total income rose 3.1% year-on-year to ₹999 crore, compared with ₹969 crore in the same period last fiscal. However, rising costs dented margins, leading to an 11% decline in net profit to ₹324 crore from ₹364 crore a year ago.Advertising

Mumbai: Ratpack Stories, a part of Collective Studios, has entered into a production partnership with Mad Man Films to jointly develop and produce two feature films. The projects will be directed by Nikhil Bhat, whose cult action film Kill received global acclaim, and Saket Chaudhry, known for the commercially successful Hindi Medium.The collaboration brings together Mad Man Films, founded by producer Madhu Mantena, and Ratpack Stories, led by Kshitij Mehta, with the partnership backed by the wi

Mumbai: Ratpack Stories, a part of Collective Studios, has entered into a production partnership with Mad Man Films to jointly develop and produce two feature films. The projects will be directed by Nikhil Bhat, whose cult action film Kill received global acclaim, and Saket Chaudhry, known for the commercially successful Hindi Medium.The collaboration brings together Mad Man Films, founded by producer Madhu Mantena, and Ratpack Stories, led by Kshitij Mehta, with the partnership backed by the wi

Mumbai: Zydus Wellness’ nutritional drink brand Complan has appointed young cricket sensation and youngest centurion Vaibhav Sooryavanshi as its new brand ambassador. The association is accompanied by the launch of Complan’s latest national campaign, ‘Thoda Plan, Thoda Complan’, aimed at reinforcing the brand’s focus on long-term child nutrition and holistic development.The campaign highlights Complan’s belief that big dreams are achieved through everyday discipline, the steady encou

Mumbai: KAL Radio Limited, home to leading radio brands Red FM and Suryan FM, has elevated Siva K to the role of Chief Operating Officer (COO).Prior to this, Siva served as Vice President at Suryan FM and currently also holds the position of Project Head and Vice President – Sponsorship and Marketing for Sunrisers Eastern Cape.Announcing the new role on his LinkedIn handle, Siva shared, I’m honoured to share that I have been elevated to Chief Operating Officer (COO) – KAL Radio Limited, ho

New Delhi: Indian brands are facing a growing and largely invisible challenge—CX Debt, the cumulative impact of small but repeated customer experience failures that steadily erode trust and loyalty. According to the 7th edition of the X Index India 2025 by Havas CX, consumers are no longer persuaded by what brands say; they are judging brands by what they consistently deliver.The study evaluates 47 Indian brands across eight categories as part of a global survey of 59,000 consumers, and for th

Mumbai: ‘Z’, India's leading Content and Technology Powerhouse has played a defining role in shaping India’s entertainment landscape, continually reimagining how stories are told and experienced. The company pairs emotionally resonant storytelling with cutting-edge innovation to craft immersive entertainment experiences which are rooted in culture and built for the future, across screens, formats, and languages. With decades of storytelling experience, the network continues to evolve audie

Mumbai: ‘Z’, India's leading Content and Technology Powerhouse has played a defining role in shaping India’s entertainment landscape, continually reimagining how stories are told and experienced. The company pairs emotionally resonant storytelling with cutting-edge innovation to craft immersive entertainment experiences which are rooted in culture and built for the future, across screens, formats, and languages. With decades of storytelling experience, the network continues to evolve audie

For decades, human faces have been used to build trust and aspiration for brands - celebrities, influencers, founders, even mascots. Human faces clearly have distinct advantages as celebrities and real-life influencers. But as marketing becomes always-on, hyper-personalised and spread across dozens of platforms, human brand ambassadors come with some real limitations. They can be expensive, inconsistent, finite in availability and sometimes risky.This is where AI brand ambassadors are beginning

New Delhi: As cricket fever builds across the country ahead of the ICC Men’s T20 World Cup, News18 India has launched ‘Stump Mic’, a cricket talk show that will air throughout the duration of the tournament, starting February 7.Designed as a refreshing break from traditional, analysis-heavy formats, Stump Mic promises light, candid, and fan-first cricket conversations. Hosted by Anand Narsimhan, the show focuses on free-flowing discussions, sharp opinions, match analysis, and behind-the-sc

MUMBAI: Retired cricketer and Arjuna Awardee, Shikhar Dhawan has been appointed as the Brand Ambassador of the inaugural Delhi Khel Mahakumbh, an initiative of the Directorate of Education and Sports, Government of NCT of Delhi. The visionary event is aimed at strengthening grassroots sports participation and talent identification across the capital.One of India’s most recognisable sports figures, Shikhar Dhawan has long been a source of inspiration for young athletes across the country. Known