New Delhi: Crosshairs Communication and the India Today Group have completed 15 years of collaboration on the public relations mandate for the India Today Conclave, one of India’s most prominent platforms for dialogue and thought leadership.The milestone coincides with the India Today Group completing 50 years in journalism and public discourse, underscoring the conclave’s role in bringing together influential voices from across the world to exchange ideas and perspectives.Now in its 23rd ed

Mumbai: India Gate has unveiled its latest campaign #AuthenticTasteWithIndiaGate, celebrating the rich culinary legacy of authentic biryani through a storytelling-led film conceptualised by Ogilvy India.Biryani has long been an integral part of India’s culinary heritage, shaped by generations of legendary khaansamas whose recipes evolved into timeless traditions. Their craft transformed the dish into a sensory experience defined by aromatic rice, layered flavours and a distinctive authentic ta

Chennai: Jahabar Sadique, Co-Founder and CEO of Chai Kings, will be the featured guest at the upcoming edition of Super Chennai Arattai, an initiative by Super Chennai, a citizen-led city branding movement. The conversation session is scheduled to take place on March 21 at 5:00 PM in Chennai.Super Chennai Arattai is a curated public conversation platform designed to spotlight individuals contributing to the city’s entrepreneurship, culture and civic life through their ideas, journeys and impac

Mumbai: Ledure Lightings Limited, a fast-growing lighting brands, has unveiled a new television commercial (TVC) featuring its brand ambassador Ranbir Kapoor, aiming to spark a cultural conversation around the transformative power of lighting in modern living spaces.The campaign moves beyond conventional product communication and highlights a key consumer insight — while people invest significantly in interiors, dcor and furniture, lighting often remains an overlooked element that ultimately d

Mumbai: RunnTV, India’s first independent and one of the fastest-growing FAST (Free Ad-Supported Streaming TV) platforms, has announced a strategic partnership with digital entertainment company Pocket Aces to launch and scale multiple FAST channels across platforms.The partnership will cover both technology and distribution, enabling Pocket Aces to expand its premium digital content portfolio into the FAST ecosystem while leveraging RunnTV’s technology infrastructure and global distribution

New Delhi: Outdoor advertising in India is entering a more data-driven and intelligent phase as brands increasingly adopt programmatic Digital Out-of-Home (DOOH) to bring greater precision and measurability to outdoor campaigns, according to programmatic DOOH platform DGTOOHL.Traditionally considered a largely static medium, outdoor advertising is now evolving with the integration of technology, enabling brands to deploy campaigns that are more contextual, measurable and audience-focused. DGTOOH

Bengaluru: Myntra has unveiled its latest campaign, “Fashion As YOU Like It,” featuring actor Kiara Advani, aimed at celebrating personal style and encouraging women to embrace fashion as a form of self-expression beyond societal expectations.The campaign, comprising six films, positions fashion as a deeply personal choice and highlights how individuals can reclaim their style from societal norms, trends and online commentary. Through relatable storytelling, the films portray everyday situat

Mumbai: The JSW Indian Open has announced its sponsor roster for the upcoming 2026 edition, bringing together a range of brands supporting the tournament across athlete development, performance, operations and fan engagement.JSW Group continues as the Title Partner, reinforcing its commitment to the growth of squash in India. SILA has joined as the Powered By Partner, while M Resources will serve as the Athlete Development Partner.The Inspire Institute of Sport (IIS) has been named the High-Perf

Mumbai: Ember Cookware, positioned as India’s first 100% non-toxic, non-stick kitchenware brand, has appointed Amit Singh as Chief of Supply Chain and Services. The move comes as the company accelerates its expansion across direct-to-consumer (D2C), quick commerce and offline retail channels, making supply chain efficiency and service delivery critical to enhancing customer experience and supporting the brand’s growth trajectory.Singh brings more than a decade of experience in supply chain s

Mumbai: Technology-led financial wellness platform Finfinity has appointed industry veteran Saaurabh R Pradhaan as Executive Director and Chief Operating Officer. In his new role, Pradhaan will focus on scaling the company’s digital distribution platforms, strengthening operational execution, expanding partnerships across the financial ecosystem and driving the organisation’s next phase of growth.With over 28 years of experience, Pradhaan brings extensive leadership expertise across banking,

New Delhi: Safex Chemicals, part of Safex Group and a player in the specialty chemicals sector, has announced the appointment of Richa Malhotra as its Group Chief Financial Officer (CFO). In her new role, Malhotra will lead the company’s financial strategy, capital architecture and governance framework as Safex accelerates its next phase of expansion across specialty chemicals and global agrochemicals.A Chartered Accountant and graduate of Shri Ram College of Commerce at University of Delhi, M

Vadodara: Choice International Limited (BSE: 531358, NSE: CHOICEIN), a leading financial services firm in India, in collaboration with CNBC-AWAAZ, hosted ‘Nivesh Nirnay – Investment Mein No Confusion’, an investor awareness initiative aimed at helping individuals navigate the complexities of modern financial markets with clarity and confidence.Held at Sir Sayajirao Nagargruha Auditorium, Vadodara, the event brought together market experts, investors, and financial enthusiasts for an engagi

Mumbai: Gatan du Peloux, Co-president and Chief Creative Officer at Marcel, has been appointed Jury Chair for the Still Print category at the Abby Awards 2026 Powered by The One Club for Creativity | The One Show.The appointment brings one of the most awarded French creatives of his generation to the judging panel of one of India’s leading advertising honours, which will be held as part of Goafest 2026.Born and raised in Paris, Gatan began his advertising career as a copywriter at CLM/BBDO in

Mumbai: PropertyPistol a proptech-driven real estate advisory platform, has announced the appointment of Hemant Bajaj as its Chief Marketing Officer (CMO). His appointment marks a significant step in the company’s leadership journey as it sharpens its brand narrative, strengthens market presence, and builds for its next phase of growth.Hemant will lead PropertyPistol’s marketing function across multiple markets, taking charge of brand strategy, integrated marketing, and revenue-aligned growt

Mumbai: Pepsi, one of the flagship brands from PepsiCo India, has unveiled a new campaign featuring emerging Bollywood talents Ahaan Panday and Aneet Padda. Headlined by a playful television commercial, the campaign celebrates the brand’s signature fizz and youthful spirit through a banter-filled narrative that reflects the attitude of a generation that always wants more.Built around Pepsi’s iconic fizz, the film portrays everyday youth moments with a playful and confident tone, driven by th

Mumbai: Agami Realty has unveiled a new brand campaign highlighting its association with cricket legend Sunil Gavaskar, who has been named the company’s brand ambassador. The campaign aims to reinforce the developer’s positioning around credibility, legacy and long-term value, while strengthening its connection with discerning luxury homebuyers.The campaign is being rolled out with a flagship brand film introducing Gavaskar as the face of the brand. The narrative draws parallels between the

Mumbai: Global apparel retailer UNIQLO has announced Indian cricket star Jasprit Bumrah as its new brand endorser in India. The partnership begins with the launch of a new campaign featuring Bumrah that highlights the brand’s LifeWear philosophy—clothing designed to make everyday life better through simplicity, quality and comfort.The campaign centres around the brand’s AIRism Oversized T‑shirt and presents Bumrah in relaxed, everyday moments off the field. The 30-second film draws a sub

New Delhi: Dabur has launched Miswaknama, a digital-first influencer-led initiative for Dabur Meswak Toothpaste that takes audiences on a cultural journey across India to rediscover Miswak, the natural ingredient traditionally associated with oral care.The initiative blends travel, culture and wellness, with regional creators exploring the legacy and presence of the Miswak tree across different parts of the country. Through the campaign, the brand aims to introduce Miswak to younger consumers an

Mumbai: The EPIC Company has announced the launch of EPIC Studio, a next-generation creative studio that brings together the strengths, talent networks and production capabilities of Juggernaut Productions and MovieVerse Studio under a single unified platform. The new studio aims to create a streamlined and scalable ecosystem designed to deliver premium storytelling across film, OTT and television.As part of the development, Vivek Krishnani will head the films business as Chief Executive Officer

Mumbai: Google India has appointed Kanika Kalra as Director of Consumer Apps and Platforms Marketing, marking a key addition to its leadership team as the company deepens the integration of artificial intelligence across its consumer ecosystem.The appointment was announced by Shekar Khosla, Vice President of Marketing and Site Lead at Google India, in a LinkedIn post where he welcomed Kalra to the organisation. Khosla said he had previously worked with her during their time at Unilever and had w

New Delhi: OM Bhakti, an Indian pooja and devotional essentials brand focused on daily worship needs, has appointed Value 360 Communications Limited as its official public relations partner. The mandate marks a strategic move to strengthen the brand’s communication outreach as it expands its footprint across India.Through the collaboration, OM Bhakti aims to build a stronger narrative around purity, authenticity and organised devotional retail, while enhancing visibility across traditional and

Mumbai: Jiostar India Pvt. Ltd. has secured an interim order from the Delhi High Court on 11.03.2026 in a petition filed under Section 9 of the Arbitration and Conciliation Act against Absolute Legends Sports Pvt. Ltd. in relation to the Legends League Cricket tournament. The tournament was scheduled to kickoff the same day.During the hearing, counsel for Absolute Legends informed the Court that an affidavit would be filed disclosing all commercial transactions currently being undertaken by the

New Delhi: Primus Partners has appointed Neelu Khatri, former co-founder of Akasa Air, as an Independent Director, strengthening the firm’s Board and governance framework.Khatri was among the founding members of Akasa Air and played a key role in building the airline from blueprint to execution, contributing to one of the fastest scale-ups in global aviation. She brings more than three decades of experience across defence, aviation, aerospace technology and consulting.In her role as Independen

New Delhi: Tenable Holdings, the exposure management company, has announced the appointment of Dino DiMarino as Chief Revenue Officer (CRO) as it looks to accelerate global growth and capitalise on rising enterprise demand for exposure management and AI security solutions.Based in Boston, DiMarino will oversee Tenable’s global sales, partner ecosystem and revenue operations, supporting the company’s next phase of expansion as organisations increasingly focus on managing cyber risk in AI-driv

Mumbai: After rewriting box office history with INR 200 crore worldwide gross, Thamma is set for its World Television Premiere on Saturday, 21 March at 8 PM on Sony MAX. The premiere will be backed by a high-impact, tech-first campaign designed to drive strong viewer engagement and tune-ins.The campaign set for the release is “Thammameter”, a tech lead audience engagement innovation that transforms passive viewers into active participants. By tracking real-time heart rates during jump-scare

Chandigarh: Punjab Kings, the franchise competing in the Indian Premier League (IPL), has announced Jaypee, a premium Indian household and kitchenware brand, as its Official Sponsor ahead of the upcoming season.The partnership brings together two brands that share a commitment to quality, reliability and consumer connect, while aiming to strengthen engagement with cricket fans across the country.Known for its extensive portfolio of serveware, drinkware, storage solutions and everyday kitchen ess

Kolkata: Three-time champions Kolkata Knight Riders (KKR) have unveiled their new jersey ahead of the Indian Premier League 2026 season, introducing a striking rich purple and shimmering gold design built around the theme “Lines of Legacy.”The new kit celebrates defining moments from KKR’s journey in the league, transforming iconic milestones into a visual narrative. Among the moments referenced are Brendon McCullum’s unforgettable 158 on the opening night of the IPL in 2008* and Rinku S

Mumbai: Huella, India’s fast-growing creative intelligence and technology company, has announced its expansion into Southeast Asia with the establishment of a new base in Singapore, marking the next phase of its international growth journey.The move comes as the company looks to scale its presence beyond India amid rising global demand for interactive connected TV (CTV) solutions and creative intelligence platforms that deliver both scale and measurable engagement. Through its Southeast Asia e

Gurugram: Boopin, a global digital marketing agency, has announced the launch of its new office in Gurugram, marking a key milestone in the company’s India growth strategy. The expansion strengthens Boopin’s presence in the National Capital Region and aims to support brands across North India’s rapidly evolving business landscape.With the addition of the Gurugram office, Boopin now operates across eight countries and more than ten cities worldwide, reinforcing its position as a globally co

New Delhi: Truemeds, one of India’s largest substitution-focused e-pharmacies, has partnered with veteran actor and Padma Shri awardee Paresh Rawal to build awareness around affordable substitute medicines for patients managing chronic conditions.The platform aims to help individuals and families reduce their monthly medicine expenses by offering affordable branded substitute medicines, while ensuring access to commonly prescribed drugs at lower prices.Known for his relatable on-screen presenc

Gurugram: NODWIN Gaming, a global gaming, esports and youth entertainment company, has announced a series of strategic milestones aimed at accelerating its journey towards a public listing. The company has initiated a pre-IPO fundraising round while also strengthening its leadership with the appointment of industry veteran Arnd Benninghoff to its Board of Directors.The fundraising round will include a mix of primary issuance to support global expansion through organic growth and strategic acquis

Mumai: In an online session hosted by Advertising Club Madras as part of its InsightView series, industry practitioner Senthil Kumar Hariram argued that the marketing playbook must be rewritten for an era when search engines and AI assistants determine what consumers discover. The event was presented in association with Dinamalar, Peps Industries, Medianews4u and Presto.Senthil began with scale to make his point. He noted that Google processes roughly 14 billion searches per day while the broade

Mumbai: upGrad has signed a term sheet to acquire rival Unacademy through an all-stock transaction, marking a significant consolidation move in India’s online education sector.The agreement will be executed through a 100% share swap, according to announcements made by Ronnie Screwvala and Gaurav Munjal in separate posts on X. The final valuation of the transaction will be disclosed once the deal is completed and the necessary regulatory filings are finalised.As part of the arrangement, Munjal

Gurugram: Cheil South West Asia (Cheil SWA) has announced the elevation of Kumar Awanish as the group’s Chief Operating Officer, in a move aimed at strengthening its leadership structure and accelerating the agency’s next phase of growth.Transitioning from his role as Chief Growth Officer, Awanish will now lead the group’s operational strategy and report to the recently appointed President and CEO, Sungkyoon Kim. Based at the agency’s Gurugram headquarters, he will play a key role in sha

On Valentine's Day, Maliao Cosmetics, which works in beauty products, used its new digital visual campaign to introduce the Forever Matte Lipstick collection. The aim is for it to become an essential product for all beauty enthusiasts.Built on the insight that true love is long-lasting, the campaign demonstrates how authentic love lasts forever by demonstrating that people who stay emotionally devoted to one another will always depend on their makeup products. Maliao Cosmetics uses the #ItsForev

Mumbai: Wondrlab, India’s platform-first marketing network, has been appointed as the brand communication partner for Audi India following a competitive multi-agency pitch involving several networks. The mandate marks a significant win for the marketing network and further strengthens its position as a strategic brand-building partner for global brands.Under the new mandate, Wondrlab will lead Audi India’s brand communication through a platform-first approach, shifting beyond standalone camp

On the occasion of International Women’s Day, Medianews4u.com caught up with Trupti Gandhi, Head - People Success Fynd. Aligned with this year’s UN theme, “Give to Gain,” she shares a perspective-led interaction focusing on mentorship, opportunity creation, and inclusive leadership, along with reflections on the evolving Gen Z mindset—particularly on motivating and enabling Gen Z women in the workforce.At Fynd, Women’s Day goes beyond commemoration and reinforces its long-term commit

Mumbai: HerKey, in association with Havas Creative India, the creative agency of Havas India, has unveiled a new cross-industry report titled “The Paradox of Influence: Women’s Structural Power vs Marketing Reality.” The study highlights the growing economic and cultural influence of women consumers in India while pointing to a persistent gap between their purchasing power and the way brands engage with them.According to the report, women influence 70–85% of purchase decisions across con

In 2017, Garima Arora embarked on a visionary journey by founding a women-centric film production house that has since become a resounding success. Her entrepreneurial spirit and passion for creative storytelling have been the driving forces behind this venture.Under her guidance, this production house has not only produced exceptional ad films but has also become a symbol of empowerment and inspiration for women in the industry and beyond.Marking the occasion of International Women's Day, Media

The global AI discourse is no longer speculative. it is accelerating. Recent commentary from Matt Shumer, CEO of Otherside AI, characterized the present moment as a “deceptive lull”, a period that feels stable but precedes structural disruption. His comparison to the early weeks of 2020 is deliberate - visible signals are evident, yet systems continue operating as though the foundations are intact. The implication is clear, the traditional “fortress” of white-collar work, law, medicine,