Mumbai: The upcoming FIFA World Cup 2026 is expected to inject $10.5 billion into the global advertising market, but its overall impact on ad growth is diminishing amid a rapidly evolving media landscape, according to a new report by WARC Media.The tournament, set to be the largest in history and hosted across United States, Canada, and Mexico, will feature more matches and expanded sponsorship opportunities. However, despite its scale and global reach, the report highlights a fragmented adverti

Gurugram: Hyundai Motor India Limited (HMIL) has unveiled its latest brand campaign, ‘Respect the Young,’ for the new Hyundai Verna, celebrating a new generation of consumers defined by confidence, ambition, and individuality.The campaign positions the sedan as a reflection of Gen Z’s progressive mindset, highlighting how younger consumers are increasingly influencing purchase decisions across categories. Through this initiative, HMIL aims to connect with a cohort that values innovation, p

Mumbai: Wakefit.co has unveiled a quirky, nostalgia-driven campaign titled “Dhamki Squad” to mark World Sleep Day, inviting Indians to relive childhood bedtime memories while promoting the importance of healthy sleep habits.The campaign draws on the familiar “maa dhamkis” — playful yet firm bedtime warnings — that once ensured timely sleep in Indian households. Through this initiative, the brand is encouraging consumers to share their most memorable bedtime threats via Instagram, wit

New Delhi: The central government has told Lok Sabha that complaints related to violations of programme and advertising norms by private television channels are examined by an Inter-Departmental Committee (IDC) constituted under the existing regulatory framework.Responding to a written question in the Lower House on Wednesday, Minister of State for Information and Broadcasting L Murugan said advertisements aired on private satellite TV channels are required to conform to the Advertising Code pre

Mumbai: Gaming talent management agency, 8Bit Creatives, has announced its strategic expansion into the lifestyle creator economy with the onboarding of popular content creator Nishu Tiwari. This move marks a significant milestone for the agency as it evolves from gaming to building a more holistic creator ecosystem, in line with the rapid growth of lifestyle content in India.Over the years, 8Bit Creatives has built a formidable roster of India’s top gaming creators, including Naman Mathur (Mo

Mumbai: Fixderma has rolled out a strategic cinema advertising campaign for its Shadow Sunscreen range, aligning with the release of Dhurandhar 2 to maximise audience engagement and brand recall.The dermatology-backed skincare brand is screening its video advertisement across more than 225 screens in PVR INOX theatres, covering key metro markets including Delhi NCR, Mumbai, and Kolkata. The move comes as brands increasingly tap into high-footfall entertainment moments to drive visibility.With ci

Mumbai: GREW Solar has announced its partnership with Mumbai Indians and Gujarat Titans as the Official Solar Energy Partner for the upcoming men’s T20 cricket season, marking a significant expansion of its sports marketing strategy.The multi-team association builds on the company’s earlier engagement in the women’s T20 league and reflects its ambition to drive mainstream awareness of clean energy through cricket’s vast reach. Backed by the Chiripal Group, GREW Solar is among India’s f

Bengaluru: Ashirvad by Aliaxis has launched a purpose-driven campaign marking World Plumbing Day, celebrating the often-overlooked plumbing community through an emotionally engaging brand film.The campaign highlights the critical yet under-recognised role plumbers play in maintaining water infrastructure across homes, hospitals, construction sites, and public systems. Conceptualised as a tribute to this invisible workforce, the film aims to shift public perception and recognise plumbers as essen

Mumbai: Waaree Energies Limited has announced its association with Rajasthan Royals as the Main Principal Partner for the upcoming T20 season, marking a strategic move that connects India’s clean energy ambitions with one of its most popular sporting platforms.As part of the partnership, Waaree Energies’ brand logo will feature prominently on the front of Rajasthan Royals’ official matchday jerseys and training kits throughout the season.The collaboration brings together two entities align

Mumbai: AriesX, the professional equipment line from StudioBackdrops, has announced the launch of its Clix One-Click Softbox (65cm), aimed at simplifying lighting setups for photographers, videographers, and content creators.Priced at ₹5,499, the Clix Softbox is designed to make professional-grade lighting more accessible, featuring a one-click setup and release mechanism that enables quick installation and dismantling. The product is built to cater to creators working across studio environmen

New Delhi: Ai+ Smartphone has announced its association as the Official Smartphone Partner for two leading Mumbai Indians and Kolkata Knight Riders for the upcoming T20 season.The partnership positions Ai+ Smartphone at the heart of one of India’s largest cultural and sporting platforms, enabling the brand to connect with millions of cricket fans nationwide. As part of the collaboration, fans will gain access to exclusive experiences including player meet-and-greets, match tickets, signed merc

Delhi: India’s consumer landscape is undergoing a significant transformation, driven by research-led buying, rapid delivery expectations, and increasingly fluid purchase journeys, according to a new report by Alvarez & Marsal in partnership with the Confederation of Indian Industry (CII).Titled “The New Consumer Imperative: Rewiring Commercial Models for Growth,” the report is based on a survey of 2,019 respondents across 54 cities, supported by government data, platform disclosures, and i

Delhi: India’s consumer landscape is undergoing a significant transformation, driven by research-led buying, rapid delivery expectations, and increasingly fluid purchase journeys, according to a new report by Alvarez & Marsal in partnership with the Confederation of Indian Industry (CII).Titled “The New Consumer Imperative: Rewiring Commercial Models for Growth,” the report is based on a survey of 2,019 respondents across 54 cities, supported by government data, platform disclosures, and i

New Delhi: The Delhi High Court has issued an interim order directing Tamil media outlet Nakkheeran to remove allegedly defamatory videos and articles published against Isha Foundation and its founder, Sadhguru.The order comes in response to a defamation suit filed by Isha Foundation in 2024, seeking removal of content it described as defamatory, vulgar, and intended to harm its reputation, along with an injunction against further publication of similar material.According to the Foundation, the

Mumbai: KPMG International has named Gary Wingrove as its next Global Chairman and Chief Executive Officer, with his four-year term set to begin on 1 October 2026. The appointment follows his nomination by the KPMG Global Board and election by the firm’s Global Council.Wingrove currently serves as Global Chief Operating Officer and is part of KPMG’s Global Management Team. In that capacity, he has played a central role in shaping and executing the firm’s global strategy, including efforts

Mumbai: Royal Canin, a global leader in Health Through Nutrition, has unveiled its latest brand film titled “Unique Needs | Precise Nutrition,” reaffirming its commitment to delivering tailored, science-led nutritional solutions for pets.The campaign underscores the brand’s founding philosophy that every cat and dog has unique nutritional requirements shaped by factors such as breed, size, age, lifestyle, sensitivities, and health conditions. Through the film, Royal Canin highlights the im

Mumbai: Ajmal Dubai has announced the appointment of Ranveer Singh as its brand ambassador, ushering in a new phase of brand storytelling with the launch of its latest campaign, “Your Unseen Power.” The collaboration blends Ajmal’s rich perfumery heritage with a contemporary voice aimed at engaging a new generation of fragrance consumers.Marking a high-impact rollout, the campaign has taken over 575+ PVR screens nationwide, leveraging cinema as a key medium to amplify reach and visibility.

Mumbai: BharatPe, a financial services and UPI payments platform in India, has announced the appointment of Himanshu Verma as Head – POS Business, as it sharpens its focus on expanding its offline payments footprint and strengthening merchant adoption across the country.With over two decades of experience, Verma brings deep expertise across channel sales and distribution, go-to-market strategy, UPI payments, POS/EDC acquisitions, and merchant onboarding. He has a strong track record of buildin

Mumbai: The Indian Institute of Creative Technologies (IICT) has signed a Memorandum of Understanding (MoU) with Gativedhi Technologies Pvt. Ltd. to introduce AI-driven production intelligence tools into academic training and research, strengthening capabilities within India’s AVGC-XR (Animation, Visual Effects, Gaming, Comics and Extended Reality) ecosystem.As part of the collaboration, IICT will integrate Gativedhi’s production intelligence platform, Shotrack, into its academic programmes.

Mumbai: Zed Black, the flagship fragrance and devotional products brand from Mysore Deep Perfumery House (MDPH), has unveiled its latest television campaign ‘Sab Shubh Hoga’ featuring cricketer MS Dhoni, marking its strategic expansion into the camphor and pooja essentials category.Launched on the first day of Chaitra Navratri, the campaign introduces Zed Black Samarpan Pure Camphor and Bhimseni Camphor, tapping into the heightened spiritual sentiment during the nine-day festival observed ac

Mumbai: Mobavenue AI Tech Limited (“Mobavenue AI”), a digital-first technology company offering AI-powered advertising and consumer growth platforms, has announced the appointment of Vijay Basantani as its Group Chief Financial Officer (CFO).In his new role, Basantani will lead the company’s financial strategy, capital planning, and governance initiatives, as Mobavenue AI continues to scale its AI-native platforms and expand its digital ecosystem.A seasoned Chartered Accountant with over t

Mumbai: Pinaki Bhattacharya, who most recently served as Chief Strategy and Client Partnerships Officer at VML India, has parted ways with the agency after spending close to 16 years with the network.Bhattacharya shared the update through a LinkedIn post, revealing that he had stepped down in early February. Reflecting on his long tenure, he described the journey across the agency’s various identity shifts—from JWT to Wunderman Thompson and eventually VML—as a deeply fulfilling chapter in

Women represent one of the most powerful consumer segments in the global economy. Today, they control or influence nearly 70–85% of consumer purchasing decisions across categories, ranging from everyday household purchases to high-value decisions such as homes, cars, and travel.Despite this enormous economic influence, marketing aimed at women has historically relied on simplistic cues rather than meaningful insights. For years, brands used what is commonly referred to as “pink marketing”

Valapad: Manappuram Finance Limited has received all requisite regulatory approvals from the Reserve Bank of India (RBI) for the proposed acquisition of joint control by Bain Capital, marking a significant milestone in the company’s next phase of growth.The approvals extend to Manappuram’s key subsidiaries—Asirvad Micro Finance Limited (AMFL) and Manappuram Home Finance Limited (MHFL)—for the indirect change in control and management. The development follows Bain Capital affiliates, BC A

The traditional marketing funnel in travel is officially dead. Today’s traveller moves from inspiration to booking in a single, non-linear loop—driven by AI, creator ecosystems, and a massive surge in demand from India’s Tier-2 and Tier-3 cities.In this context Medianews4u.com caught up with Manmeet Ahluwalia CMO EaseMyTrip. As an Expedia veteran who recently joined EMT to lead their global marketing and brand strategy he offers a unique vantage point on the New Geography of Indian travel

Mumbai: Wellness organic brand Bharat Vedica, a Patel Venture, has unveiled its latest digital-first campaign titled ‘From Beehives to Bottles’, bringing the natural journey of honey to life through storytelling-led social media content. Drawing inspiration from the intricate design of honeycombs, the campaign shifts focus from conventional marketing narratives to nature-driven storytelling.Launched on Instagram, the campaign traces honey’s journey from blossoms to the hive and eventually

Mumbai: Shop Culture has released insights from its latest report, “The Commerce Reckoning: 2025 Global Intelligence Report,” highlighting a major shift in global e-commerce dynamics, with profitability pressures reshaping growth strategies and India’s quick commerce segment emerging as a key driver.Based on observations across 20+ markets, the report notes that while global e-commerce is projected to surpass $6.86 trillion in 2025 with 2.77 billion online shoppers, brands are facing decli

As brands sharpen their digital playbooks around the Indian Premier League, influencer marketing is fast emerging as a major spending avenue, with outlays expected to approach ₹700 crore in 2026, according to a new analysis by creator intelligence and collaboration platform Qoruz. The report, which maps creator activity, engagement behaviour and brand investments across IPL seasons from 2023 to 2025 , indicates that influencer-led campaigns have grown from an estimated ₹250 crore in 2023 to

Sippy Films, a studio behind movies like 'Sholay', is entering a new phase of structured transformation under the custodianship of Shehzad Sippy. This transformation is supported by a strategic investment from Kuberans Tech Ventures, co-founded by Jeet Wagh. The investment has been completed at an undisclosed valuation.A Legacy Repositioned for the Next EraThe studio’s current restructuring is shaping Sippy Films into a character IP led content company. The company will focus on responsibly ex

Mumbai: “Advertising must build trust, not just reach,” said Sanjay Jaju, Secretary, Ministry of Information & Broadcasting , while delivering the keynote address at the AdTrust Summit 2026 in Mumbai today. The Union I&B Secretary underlined the urgent need for a responsible, transparent, and credible advertising ecosystem in India, especially as the sector grows in scale, complexity and influence. Shri Jaju emphasized that while the sector should continue to grow, there must also be account

Mumbai: Pure Nutrition has announced its partnership with Chennai Super Kings (CSK) as the Official Sports Nutrition Partner, marking a significant collaboration between the sports and wellness sectors.The association underscores the growing importance of science-backed nutrition in enhancing athletic performance, recovery, and mental focus, especially in high-intensity tournaments like the Indian Premier League. The partnership reflects a shared commitment to excellence, consistency, and innova

Mumbai: Wellbeing Nutrition has announced actor Malavika Mohanan as the brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione portfolio, marking a strategic push to reposition collagen as an essential component of daily skin health.The move reflects a broader shift in India’s evolving ingestible beauty segment, where the focus is transitioning from topical skincare to nutrition-led approaches that support skin health from within. Through this partnership, the brand

Mumbai: Swiss Military has appointed Compass Communications as its strategic communications partner in India, as the brand sharpens its focus on the growing luggage and travel accessories market.The partnership comes at a time when India’s travel sector is witnessing strong momentum across domestic and international segments. Swiss Military aims to capitalise on this shift by streamlining its portfolio and strengthening its presence in key categories such as luggage, bags, and travel accessori

Hyderabad: Woxsen University has announced the appointment of Vishal Khurma as Group Chief Executive Officer. In his expanded role, Khurma will continue to lead the university’s strategic growth while overseeing associated entities across India and the Middle East, further strengthening its global outlook and institutional expansion.Khurma has been associated with Woxsen University since 2019 and has played a pivotal role in shaping its strategic direction and operational scale. Over the past

Mumbai: Publive REVV has announced the appointment of Sonnika Singh as Lead – West Business, as part of its efforts to strengthen its leadership team and expand its advertising ecosystem.In her new role, Sonnika will be responsible for driving strategic advertising partnerships, unlocking new revenue opportunities, and deepening relationships with brands and agencies across the western region.With over 15 years of experience in digital advertising, media sales, and integrated brand partnership

Mumbai: Mauro Ramalho, Chief Creative Officer at Publicis Brazil, has been appointed Jury Chair for the Creative Commerce, Use of Data, B2B category at the ABBY Awards 2026 Powered by The One Club for Creativity | The One Show.With over 25 years of experience in national and international advertising, Ramalho has worked across three countries and collaborated with some of the world’s leading agencies. In his current role at Publicis Brazil, he leads creative strategy and execution, bringing gl

Mumbai: Virgin Music Group has announced a strategic partnership with Jass Records to drive global music distribution and amplify independent Punjabi voices across international markets.The collaboration underscores Virgin Music Group’s commitment to supporting independent artists, labels, and regional music ecosystems, while accelerating the global reach of Punjabi music. The partnership will leverage Virgin Music Group’s distribution infrastructure and market expertise to expand Jass Recor

Mumbai: CometChat has secured $6.5 million (approximately ₹60 crore) in strategic funding from existing investor Run Ventures to accelerate the growth of its next-generation AI agent platform. With this round, the company’s total funding raised to date stands at $21.1 million.The latest infusion follows a $10 million Series A round and is positioned as a precision capital investment to fast-track CometChat’s AI roadmap while its core business progresses toward sustained profitability. The

Bangalore: Jagdish Sheth School of Management (JAGSoM) has announced a strategic transition in its Board of Governors leadership, elevating Dr. Jagdish Sheth to the role of Chairman Emeritus while appointing Sudhir Sethi as the independent, non-executive Chairman of its Advisory Council.The move recognises Dr. Sheth’s distinguished contributions and global academic legacy, while bringing in industry-driven leadership to strengthen the institution’s future direction. As Chairman Emeritus, Dr.

Mumbai: Anthem Sports & Entertainment has announced that TNA Wrestling has entered into a new multi-year exclusive programming agreement with Warner Bros. Discovery’s premium sports channel Eurosport India. The renewed deal, set to commence in July 2027, will bring hundreds of hours of TNA’s first-run original content to audiences across India and the South Asian region.The agreement consolidates TNA’s programming under a single exclusive partnership, ensuring fans across India, Pakistan,

Bengaluru: TechnoSport has introduced a refreshed brand identity as it accelerates expansion across retail, digital, and marketplace channels, marking a significant milestone in its growth journey.At the heart of the rebrand is a redesigned wordmark featuring a bold, forward-leaning italic typeface, symbolising speed, energy, and movement—core attributes of the brand’s performance-led ethos. The refreshed identity comes at a pivotal time as TechnoSport continues to scale its presence across

New Delhi: Crocs has announced the onboarding of KL Rahul as its newest brand ambassador, marking a significant milestone as he becomes the first Indian athlete to take on the role of Global Brand Ambassador for the brand. The announcement coincides with the launch of Crocs’ latest campaign, ‘Play Hard. Rest Easy.’, centred around its iconic Classic Clog.The campaign positions Crocs as the preferred footwear for athletes and consumers during moments surrounding sport, from pre-game prepara

New Delhi: MMTC-PAMP has announced the appointment of Rachna Jindal as the Chief Financial Officer (CFO), strengthening its leadership team as part of the company’s commitment to building a future-ready and high-performing organisation.With over 25 years of extensive experience in finance, treasury, supply chain, and business transformation verticals, Rachna will lead the Finance function at MMTC-PAMP, driving financial governance, strategic planning, capital allocation and profitability. She

Mumbai: EKKE, a digital-first platform spotlighting contemporary Indian design, has made its debut with The Timekeepers, a campaign that reflects on the idea of timelessness in fashion and design.Set within an abandoned industrial mill, the campaign creates an atmospheric backdrop where past and present converge. The space, stripped of its original function, becomes a neutral stage for storytelling—one that allows memory, transition, and modernity to coexist. Through carefully constructed visu

Bengaluru: Meta, in collaboration with Ormax Media, has unveiled a new report titled “Micro Dramas: The India Story,” spotlighting the rapid rise of micro dramas as a significant new content category in India’s digital entertainment ecosystem.The findings were presented at the inaugural Meta Marketing Summit: Micro-Drama Edition, where industry stakeholders including creators, platforms, brands, and investors gathered to discuss the format’s evolution and growth potential.According to th

Bengaluru: Meta, in collaboration with Ormax Media, has unveiled a new report titled “Micro Dramas: The India Story,” spotlighting the rapid rise of micro dramas as a significant new content category in India’s digital entertainment ecosystem.The findings were presented at the inaugural Meta Marketing Summit: Micro-Drama Edition, where industry stakeholders including creators, platforms, brands, and investors gathered to discuss the format’s evolution and growth potential.According to th

Mumbai: Lufthansa Airlines has unveiled a large-scale, immersive out-of-home (OOH) campaign in partnership with WPP Media, bringing its global brand philosophy, “Every journey is a new beginning. All it takes is a yes,” to life across key urban centres in India.Conceptualised and executed by WPP Media, the campaign reimagines traditional outdoor advertising by transforming everyday cityscapes into experiential touchpoints of travel inspiration. Spanning multiple cities, the initiative blends

Mumbai: Think9, founded by Ashni Biyani and Avni Biyani along with brand evangelist Santosh Desai, has announced the acquisition of Whoppl, marking a strategic step in its ambition to build future-ready, culture-first brands. As part of the move, the company has launched Nova9, a specialized unit aimed at creating high-velocity, culture-driven storytelling systems for the attention economy.The acquisition brings together Whoppl’s creator-first ecosystem with Think9’s brand-building expertise

Bengaluru: foundit, a jobs and talent platform, has unveiled its second brand film featuring Jasprit Bumrah, following his Player of the Tournament performance at the ICC Men's T20 World Cup.The latest film builds on the platform’s ongoing ‘Boss Aaj Kal’ campaign, reinforcing the idea that when employees have access to the right opportunities, workplace dynamics naturally shift in their favour. Using humour and a relatable office setting, the campaign highlights the subtle confidence that

Mumbai: WARC has unveiled the Effective 100 Rankings 2026, the global benchmark recognising the most awarded campaigns and companies for marketing effectiveness. The annual rankings aggregate results from leading global and regional effectiveness awards, offering a comprehensive view of campaigns that have delivered measurable business impact.Topping this year’s rankings is the campaign ‘Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement’ for Dove, developed by Ogilvy Lond

Mumbai: Bizzcom Solutions, a fast-growing public relations agency known for delivering impactful communication strategies, has announced the expansion of its global outreach services to help brands build a strong presence across key international markets, including the United States, United Arab Emirates, and Europe.With businesses increasingly seeking cross-border visibility, the agency is strengthening its international media network, strategic partnerships, and storytelling capabilities to su

Mumbai: BBC Creative has named Natalie Lau as its new Head of Planning, strengthening its strategic leadership team as the organisation continues to sharpen its creative output.In her new role, Lau will collaborate closely with incoming Executive Creative Director Richard Biggs, with a mandate to lead planning and drive culturally resonant creative strategies.Lau joins BBC Creative from Uncommon Creative Studio, where she most recently served as Head of Strategy. During her tenure, she worked on

Folk Frequency is a cultural intelligence studio that translates audience behaviour into strategic frameworks for brands and agencies.Folk Frequency has come out with an Inside IPL Report Match-time is a food ritual for more than half. 56% say they say they planned something special (ordered in or went out mainly because of the match). Another 80% select chips/ namkeen as a companion, and 26% prefer beer. Multi-screen and chat are core to the experience: 43.5% say they either watched while using

Mumbai: CNBC-TV18, India’s leading English business news channel, hosted the 21st edition of the India Business Leader Awards (IBLA), one of the country’s most prestigious platforms recognising leadership across sectors. The evening brought together some of India’s most influential voices from government, business, sports and public policy to celebrate individuals and institutions whose contributions continue to shape India’s economic progress and growing global stature.The ceremony was

Mumbai: Jerin Verghese has been appointed as Director – Brand, Marketing and Communications at EY India, advancing within the organisation after a long and progressive tenure. Most recently serving as Associate Director, her elevation marks a key milestone in her nearly two-decade association with the firm.Verghese brings over 20 years of experience in strategic communications, with a strong track record in brand positioning, media messaging, and crisis management. In her new role, she will be

Mumbai: Procter & Gamble Hygiene and Health Care Limited has announced a leadership transition in its human resources function, with Robin Thadathil set to take over as Head of Human Resources effective 1 April 2026.Thadathil brings over 16 years of experience within the P&G ecosystem, having worked across key international markets including Singapore, the United States and Southeast Asia. In his most recent role, he led HR for Malaysia, Singapore and Vietnam, while also managing regional respon

New York: Omnicom Media, a connected capability of Omnicom (NYSE: OMC), has announced the appointment of Ellen Griffin as Global Brand President of OMD, the world’s largest media agency network. The move reinforces the group’s strategy of placing experienced practitioner-leaders at the forefront of its global agencies.The announcement follows closely on the heels of Bradley Rogers being named CEO of OMD USA, signalling a broader leadership reshuffle aimed at strengthening client-centric oper

Mumbai: Stayfree, a menstrual hygiene brand, has unveiled a new digital campaign for its Stayfree Secure Nights range, highlighting the importance of choosing the right night-time protection to address sleep disruptions during periods.The campaign draws attention to a key but often overlooked concern—sleep deprivation during menstruation. According to research, nearly 67 percent of women experience disturbed sleep on certain nights during their period, often due to discomfort and fear of leaka

On the occasion of International Women’s Day Medianews4u.com caught up with Manisha Khadge CMO Mindbowser. With nearly two decades of experience in B2B IT services and product engineering, she has led impactful marketing and brand transformation initiatives at organisations such as Synechron, Tavisca, Icertis, and Signzy. At Mindbowser, she drives growth through customer-centric strategies while actively championing Diversity, Equity, and Inclusion through initiatives like the “Support Women

On the occasion of International Women’s Day Medianews4u.com caught up with Sonal Singh, Head of Corporate Communications, Jindal Stainless. A passionate and artful communicator, she leads the communication function for the stainless steel manufacturing company. Q. The PR and communications industry has more female employee representation than many other sectors. What is the reason for this? The reason lies in a few inherent strengths than women acquire through their conditioning and inner nat

Mumbai: AD by Arvind, the contemporary ready-to-wear brand from Arvind Limited, has announced the launch of its Spring Summer 2026 menswear line, Raghav’s Collection X Urban Pause 2.0, inspired by actor and youth icon Raghav Juyal. The collection is designed for the modern urban man, combining breathable fabrics, engineered fits, and versatile silhouettes that emphasise comfort and effortless style.The collaboration reflects the brand’s focus on individuality and authenticity, with Raghav Ju

Ahmedabad: Gujarat Titans have introduced a fully digital ticketing model for all their home matches in the Indian Premier League 2026, aiming to enhance the fan experience at the Narendra Modi Stadium. Tickets are now available exclusively on BookMyShow, the franchise’s official ticketing partner, and the Titans FAM app.In a move aligned with evolving fan behaviour and operational efficiency, the franchise has rolled out secure QR-based mobile tickets (m-tickets), eliminating the need for phy

New Delhi: Adobe and NVIDIA have announced a strategic partnership to accelerate AI-powered creation, production, and personalization, marking a significant step toward delivering the next generation of Adobe Firefly models and agentic workflows.The collaboration brings together Adobe’s creative and marketing ecosystem with NVIDIA’s advanced computing, AI models, and software capabilities, at a time when demand for content continues to surge and generative AI reshapes industry workflows.Thro

Mumbai: Pexpo, an Indian manufacturer of sustainable steel hydration products, has launched GO24, a new lifestyle outdoor hydration brand aimed at India’s rapidly growing base of Gen Z and young consumers, in partnership with Sony YAY! to bring globally loved pop culture characters to the hydration category. With the launch of GO24 bottles, the company also introduces advanced three-layer insulation technology designed to keep beverages colder and hotter for longer durations than conventional

Mumbai: Universal Music India, a division of Universal Music Group, has announced an exclusive partnership with Albuquerque Records, the independent label recently launched by singer-composer Anirudh Ravichander.Under the agreement, Universal Music India will serve as the exclusive partner for non-film releases from Albuquerque Records, with both entities set to collaborate on future pop and hip-hop music by Anirudh as well as artists signed to the label. The first release under this partnership

Mumbai: The Advertising Standards Council of India (ASCI) Academy, in collaboration with Futurebrands Consulting, has unveiled its latest research study titled ‘What the Sigma?’, offering deep insights into how Generation Alpha (aged 7–15) interacts with content, advertising, and digital environments.Launched at the inaugural ASCI AdTrust Summit 2026, the ethnographic study explores how children today navigate a hyper-digital world where advertising, entertainment, and identity increasingl

Kolkata: Zee Bangla has announced the launch of its upcoming fiction show Saat Pake Bandha, a heart-warming narrative that explores love transcending class differences.Produced by Acropolis Entertainment, the show is an adaptation of the popular Zee Kannada series Shravani Subhramanya. The storyline follows Shaon, a privileged young woman who, despite having access to wealth and comfort, longs for emotional connection and her father’s affection.Her life takes a transformative turn when she fin

Hyderabad: Zee Telugu has always celebrated every festival with grandeur, joy, and unparalleled entertainment, bringing families together through star-studded specials filled with music, dance, games, and heartfelt moments. True to its tradition, Zee Telugu is all set to welcome Ugadi the Telugu New Year with an explosive Ugadi special event titled Ugadi Ki Vastunam Sandadi Testunam. This high-energy festive extravaganza promises laughter, excitement, and memorable performances, airing on March

Mumbai: Aqualogica, the Gen Z-focused skincare brand from Honasa Consumer’s portfolio, has announced the appointment of popular Gen Z influencer Apoorva Mukhija, widely known as Rebel Kid, as the brand ambassador for its sunscreen category. The announcement is accompanied by the launch of a new brand film spotlighting ultra-light, everyday sun protection.The campaign film features Apoorva Mukhija in a playful exchange with actor Sheeba Chaddha, set against a poolside backdrop. The narrative hi

New Delhi: Ai+ Smartphone has announced an exclusive brand alliance with Indian cricketer Ishan Kishan, bringing together a technology brand focused on performance and accessibility with a sportsperson known for his fearless approach on the field.The collaboration is rooted in a shared philosophy that ambition should not be limited by access. Ai+ Smartphone has positioned itself as a brand delivering modern technology with high performance and thoughtful design, without placing it behind a premi

Mumbai: MYFANDOM, India’s first direct-to-fan ecosystem, has released its inaugural India Fandom Report, highlighting the rapid rise of fandom culture and projecting the country’s fandom economy to reach $10 billion by 2028.The report captures the exponential growth of Indian fandoms across concerts, OTT platforms, movies, and music over the past two years, underscoring their growing influence on consumer behaviour, cultural trends, and India’s global soft power. It notes a significant shi

Mumbai: After three successful seasons of reshaping India’s streaming music landscape, Coke Studio Bharat has announced its return with Season 4, kicking off with ‘The List’—a reveal of the artists set to feature this year.Known for bringing together diverse voices from across the country to reinterpret regional sounds and traditions, the platform continues its focus on blending the old with the new. Following the success of Season 3 tracks like Arz Kiya Hai and Holi Aayi Re, the upcomin

Mumbai: The Indian Institute of Creative Technologies (IICT) today signed a significant Memorandum of Agreement (MoU) with the Publications Division, Ministry of Information and Broadcasting, Government of India, to collaborate on the printing and publication of books and knowledge resources for India’s AVGC-XR and creative technology ecosystem.Under the agreement, the Publications Division will act as the official publisher for select IICT works, undertaking printing and production. The colla

Mumbai: Content and IP creator Applause Entertainment, a venture of the Aditya Birla Group, and microdrama platform Story TV, have announced an exclusive partnership to develop a slate of premium microdramas aimed at redefining short-form storytelling for mobile-first audiences.Applause Entertainment, known for titles such as 'Black Warrant', 'The Hunt', 'Criminal Justice' and 'Scam 1992: The Harshad Mehta Story' will collaborate with Story TV to co-produce and distribute a range of new age micr

Mumbai: VIBGYOR Group of Schools, a K–12 education network, has appointed Vaibhav Narang as its Chief Executive Officer. The move reflects the group’s continued focus on strengthening leadership as it advances its mission of delivering holistic and future-ready education across the country.Vaibhav Narang brings over 17 years of experience spanning banking, fundraising, strategy, and infrastructure. Over the past five years, he has played a pivotal role at Ampersand Group, where he led strate

Mumbai: Bajaj Electricals Limited has announced the acquisition of intellectual property and brand rights of Morphy Richards in India and select South Asian markets for a consideration of ₹141.4 crore. The move marks a significant milestone in the company’s long-standing association with the UK-origin brand.The acquisition builds on over two decades of collaboration between Bajaj Electricals and Morphy Richards, which began under a licensing arrangement in 2002. With this deal, Bajaj Electri

New Delhi: The 21st edition of CNBC-TV18 India Business Leader Awards (IBLA) paid tribute to the late Sunjay Kapur, Chairman Emeritus of Sona Comstar, in the In Memoriam category, honouring his enduring legacy and transformative leadership.Under Mr Kapur’s stewardship, Sona Comstar evolved into a globally recognised mobility technology company. His early and decisive pivot towards electric vehicle components positioned the company at the forefront of the automotive industry’s transition to e

Mumbai: Cadence has announced the appointment of Dr. Alok Jain as the managing director for the India region. In this role, Dr. Jain will spearhead Cadence’s strategic growth in the region, focusing on scaling operations, fostering innovation, and strengthening collaborations with the Indian government, academia, and industry to advance the country’s semiconductor ecosystem.[caption id=attachment_2495739 align=alignleft width=200] Anirudh Devgan[/caption] India is a vital hub for Cadence’s

Mumbai: Flipkart has launched a new festive campaign around Ugadi, bringing a playful twist to the popular Ugadi vs Yugadi pronunciation debate. The campaign aims to celebrate the harvest festival across Andhra Pradesh, Telangana, and Karnataka, while driving engagement through festive shopping experiences.Conceptualised by 22feet Tribal Worldwide, the campaign is built on the insight that while the festival’s pronunciation may vary across regions, the spirit of celebration, togetherness, and

New Delhi: Rapoo India, a global brand in wireless peripherals and computer accessories, has announced its partnership with Mumbai Indians as the Official Computer Accessories Partner. Entering the second year of the collaboration, the partnership aims to blend Rapoo’s technology innovation with the energy and fan following of one of cricket’s most celebrated franchises.As part of the association, Rapoo has introduced an exclusive range of Mumbai Indians-inspired computer accessories, includ

Mumbai: Jindal Panther, the retail brand of Jindal Steel, has launched its ‘Shaant City, Safe City’ campaign in Bhubaneswar, marking the first phase of a multi-city initiative aimed at addressing noise pollution and promoting road safety in urban India.The campaign is backed by a study conducted in partnership with YouGov, which highlights the growing impact of traffic noise on public health and safety. According to the findings, 87% of residents consider traffic noise a serious health risk,

Mumbai: RR Kabel, a manufacturer of wires and cables in India, has announced the appointment of Kamaljeet Kaur as Chief Human Resources Officer (CHRO). The move is aimed at strengthening the company’s strategic talent management, organisational effectiveness, and HR operations.In her new role, Kamaljeet Kaur will lead the strategic HR function, focusing on driving organisational transformation, leadership development, and people-centric initiatives aligned with the company’s growth ambitions

Mumbai: NPCI BHIM Services Limited has announced the appointment of Mahendra Singh Dhoni, World Cup–winning former captain of the Indian cricket team, as the Brand Ambassador for the BHIM Payments App. The move marks a strategic step in the platform’s next phase of growth, focused on scale, inclusion, and long-term user confidence.The partnership brings together two entities known for trust, reliability, and consistency. While the BHIM Payments App has played a pivotal role in enabling India

Mumbai: Zoo Media, India’s largest independent marketing technology network, has announced the appointment of Anita Kotwani as Senior Partner, Growth. With a distinguished career spanning leadership roles at WPP Media (Mindshare) and Dentsu, Kotwani steps into a strategic partnership role to accelerate the network’s growth in the AI-driven marketing landscape.Kotwani brings over two decades of experience across media, creative and customer experience management. During her tenure at WPP Medi

Bikaji Foods International Limited is a prominent Indian FMCG company, founded in 1993.Neha Rao, currently Vice President – Marketing at Bikaji Foods International, brings extensive experience in marketing and strategy across leading media and FMCG organisations. In her current role, she oversees the marketing function for one of India’s prominent FMCG brands, managing a diverse portfolio of over 250 products across six snacking categories.Prior to this, she served as Brand Head at Fortune I

Mumbai: InvestorAi, India’s foundation AI-based equity recommendation platform, has announced a series of senior leadership appointments as it strengthens its organisational capabilities for the next phase of growth.The company has appointed Gopinath Natarajan as President & Head of Markets, Ajay Munni as Chief Financial Officer, Prema Deepthi Garlapati as Chief Technology Officer, and Aditya Raj Mohan as Head of Platform, Product, Production and Transformation.These strategic appointments com

Bengaluru: The Karnataka Legislative Assembly on Monday approved a Bill that seeks to regulate outdoor advertising across the state while allowing municipal bodies to collect fees from hoardings and billboards.The Karnataka Municipalities and Certain Other Laws (Amendment) Bill, 2026, introduced by Urban Development and Town Planning Minister B S Suresha, gives municipal councils and corporations the authority to charge advertisement fees for displays placed within their jurisdiction.Speaking in

Bengaluru: Indo National, the manufacturer of the dry cell battery brand Nippo, has appointed Arun Sriram as its Chief Marketing Officer, effective March 16, 2026.Sriram brings over 16 years of experience spanning FMCG, startups, and digital growth strategy. In his new role, he will be responsible for strengthening the company’s marketing strategy and driving brand and category growth.Prior to joining Indo National, Sriram worked as an independent consultant, advising companies on growth and b

Singapore: The APAC Effie Awards has appointed Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia, and Tuomas Peltoniemi, Managing Director at Accenture Song, as the Heads of Jury for its 2026 edition.Both leaders will play a key role in guiding the judging process and working alongside the broader jury panel to assess the region’s most effective marketing campaigns.Randhawa oversees Publicis Groupe’s integrated capabilities across data, technology, creative, and media in S

As India’s digital entertainment ecosystem is growing and shifting towards interactive, social, and creator-led content experiences. Jubliexx, established in 2025 works on the same ecosystem by providing short videos, live broadcasts and enabling audiences to actively engage with content and creators in real time.With the rapid expansion of the creator economy, live streaming and audience participation have emerged as key growth drivers. Through Jubliexx, creators can host interactive sessions

Mumbai: The Maharana of Mewar Charitable Foundation (MMCF) held a glittering ceremony to confer its annual awards in Udaipur on March 15. India Today Group's Kamlesh Singh was awarded the prestigious Haldi Ghati Award by the MMCF. The national award, instituted in 1981-82, is given for work of permanent value that initiates an awakening in society through the medium of journalism.The award, presented by Lakshyaraj Singh Mewar, the Managing Trustee of the Maharana of Mewar Charitable Foundation (

Mumbai: Lizol, a surface cleaning brand from Reckitt, has expanded its hygiene portfolio with the launch of Lizol Fresh & Clean Bathroom Cleaner, marking its entry into the fast-growing bathroom cleaning category.With this move, Lizol aims to strengthen its presence in the home hygiene segment by extending its expertise in cleaning and long-lasting fragrance beyond floors and surfaces. The brand is targeting both metro and non-metro markets, aiming to capture a growing demand for purpose-built b

Mumbai: Namita Jadhav, Vice President – Corporate Communications at JioStar, will be stepping down from her role, with April 1 set as her last working day as she completes her notice period.A seasoned corporate communications professional with more than 25 years of experience in India’s media and entertainment sector, Jadhav has built her career around corporate reputation management, enterprise communications strategy, and stakeholder engagement at large media organisations.At JioStar, she

MUMBAI: The dependence of the India box office on the top 10 films reduced from 41% in 2024 to 33% in 2025. Ormax Media's report says that this indicates renewed strength in the long tail, and a broader theatrical recovery.This reverses three years of high concentration. Gross box office from the non-top 10 films grew from Rs. 6,981 Crores in 2024 to Rs. 8,975 Crores in 2025, i.e., a growth of 29%A broader success base emerged, with 37 films crossing Rs. 100 Crores in 2025 compared to 22 in 2024

Chennai: Chennai Super Kings (CSK) Cricket Limited has assured the Madras High Court that it will obtain licences from authorised music licensing agencies before using songs or dialogues from Rajinikanth films Jailer, Jailer 2, and Coolie in its promotional material.The undertaking was submitted through an affidavit by CSKCL Managing Director K.S. Viswanathan before Justice Senthilkumar Ramamoorthy on March 16. The affidavit stated that the IPL franchise would not “display, show, upload, exhib

Bengaluru :The British Council held the UK Alumni Awards 2026, and Arjun R. Krishna, Co-Founder of WeMakeScholars, was chosen in the Business and Innovation category. The awards took place in Bengaluru, India, on March 12, 2026.Notable guests included M. C. Sudhakar, Chandru Iyer, Alison Barrett, and Janaka Pushpanathan. The award honored UK university graduates who have made significant contributions to their fields through leadership, innovation, and making a difference in society.Before start

For more than two decades, I have worked at the intersection of Indian and global brands and the Nepali consumer. Throughout this journey, my advocacy has always centered on the concept of Nepalisation. The belief that any marketing strategy, no matter how successful in global market, must be rooted in the local soul of Nepal to truly resonate. However, today, that soul is undergoing a profound transformation.For many in the Indian brand marketing community, Nepal has long been viewed as a famil

The 98th Academy Awards , held at the Dolby Theatre in Hollywood on March 15, 2026, saw One Battle After Another emerge as the biggest winner of the night, taking home six Oscars and leading the awards tally. Directed by Paul Thomas Anderson, the film secured the Best Picture award along with Best Director for Anderson. The film also won Best Adapted Screenplay and earned Sean Penn the Best Supporting Actor trophy, cementing its position as the most celebrated film at this year’s Academy Award