Mumbai: Hubtown Limited has announced the appointment of Rupam Dey as Head – Marketing Communications & Branding, marking a strategic move to strengthen the company’s focus on luxury and ultra-luxury real estate.Announcing the new role, Rupam shared, I’m happy to share that I’m starting a new position as Head - Marketing Communication & Brand at HUBTOWN! In his new role, Rupam will lead Hubtown’s brand strategy, marketing communications, and integrated outreach initiatives. A key part
Hyderabad: Get set for an evening of laughter and wholesome entertainment as Zee Telugu presents the World Television Premiere of the comedy-drama Mithra Mandali and Sankranthi special event Sankranthi Allullu Pandagaki Vastunnaru on January 11th (Sunday) at 3:30 PM and 6 PM respectively.Directed by Vijayender S, Mithra Mandali revolves around Chaitanya (Priyadarshi) and his close-knit group of friends- Satvik (Vishnu Oi), Abhi (Rag Mayuri), and Rajeev (Prasad Behra). Their lives take a hilariou
New Delhi: Standard Chartered, the Global Indian Partner for The Art of India 2026, in collaboration with the Times of India, officially unveiled the fifth edition of the exhibition today at the Visual Art Gallery, India Habitat Centre. Running in Delhi from January 10–18, the nine-day showcase celebrates India’s pluralistic artistic spirit through nearly 300 works spanning modern masters, folk and tribal traditions, and contemporary new media under the theme “Adventures in the Magical Lan
New Delhi: Barista Coffee Company, one of India’s leading home-grown coffee chains, recently hosted a unique leadership-driven initiative where senior executives stepped behind the counters to take charge of caf operations for a day at Barista, Sector 18, Noida. The exercise highlighted the company’s hands-on leadership philosophy and its deep respect for frontline teams.During the initiative, Barista’s senior leadership actively participated in end-to-end caf operations, including brewing
Mumbai: KFC India has kicked off 2026 on a saucier note with the launch of its all-new Dunked range, introducing a bold, fiery, sauce-loaded twist to its iconic finger lickin’ good chicken. Designed to be fully dunked—not just dipped—the new range reimagines KFC favourites with indulgent flavours and a generous coating of sauces.The Dunked range features an all-new Fiery Texas BBQ sauce and brings together KFC’s popular offerings in an unapologetically indulgent avatar. From the classic
Mumbai: Marriott Bonvoy, the award-winning travel loyalty platform from Marriott International, has entered a multi-year strategic partnership with the International Cricket Council (ICC), appointing Marriott Bonvoy as the Official Accommodation Partner through 2029. The collaboration combines the global passion for cricket with Marriott’s world-class hospitality offerings, giving its 260 million members unparalleled access to major ICC events. “Cricket continues to grow as a global sport, w
Mumbai: Paints manufacturer Techno Paints and Chemicals has announced the appointment of cricketing legend and Bharat Ratna Sachin Tendulkar as its brand ambassador for a period of three years. The move comes as the company gears up for aggressive expansion plans, including a public listing, domestic footprint growth, and entry into international markets.With a 25-year presence in the Indian paints industry, Techno Paints has built a strong position across eight states and is now looking to scal
Mumbai: ITC Ltd. has launched Sunfeast Marie Light with Vitamin D, bringing a nutritional boost to its much-loved biscuit while retaining the familiar taste consumers know and love. The product will first be rolled out in Odisha, before expanding to other eastern markets in a phased manner.The launch comes in response to increasing concerns over Vitamin D deficiency, particularly in East India, where a recent study highlighted ~39% deficiency. “Changing lifestyles, reduced outdoor time, and li
New Delhi: Ananda Dairy, a dairy brand, has renewed its creative mandate with Rasta, extending the partnership into its second year. The renewal follows a year of strong brand momentum driven by culturally rooted storytelling, high-impact campaigns, and consistent performance-led growth across digital platforms.Rasta brings over 12 years of deep dairy-category expertise to the partnership, having previously played a foundational role in building Epigamia from its early brand stages into one of I
Mumbai: As the New Year ushered in its usual wave of ambitious resolutions, Kurkure chose to flip the script with a campaign that adds a distinctly chatpata twist to promises that feel more real, relatable, and achievable. Rooted in the brand’s philosophy of ‘Chatpate Se Sab Patein’, the digital-first initiative turns conventional New Year resolutions into everyday moments, brought alive through humour and popular culture.For over 25 years, Kurkure has been woven into everyday Indian life,
Bengaluru: DriveU, a urban mobility solutions provider, has introduced a creative twist to Coimbatore’s everyday parking woes, turning routine No Parking signs into moments of engagement and amusement. The initiative combines local Tamil humour with urban problem-solving, aiming to make residents pause, smile, and think before parking in restricted areas.Most of us have experienced the routine. Circling a block endlessly, hoping for a miracle parking spot, only to be met with a dull, authorita
Mumbai: CoinDCX, a crypto exchange, has launched a new brand initiative titled #TearTheStereotype, aimed at challenging long-standing misconceptions around women and financial decision-making. The campaign addresses the persistent belief that women are disengaged from investing or hesitant to explore emerging asset classes, positioning data and real behaviour as a counter-narrative to these outdated assumptions.According to insights from CoinDCX’s platform, women’s participation in crypto in
Mumbai: Integrated marketing and technology agency Schbang has welcomed 2026 with the launch of an original music video that reflects the agency’s bold, energetic, and unapologetically creative spirit. Conceived as a tribute to its partners and collaborators, the film celebrates a year defined by trust, scale, and shared ambition across mainline, media, performance, AI, and digital ecosystems.The music video captures how a purpose-built ecosystem comes alive when creativity and collaboration i
Mumbai: Bhima Gold, one of South India’s most respected and enduring jewellery houses, has marked a historic milestone of 100 years with the launch of Together Purever, a centenary film that reflects the brand’s enduring philosophy of togetherness, continuity, and shared legacy.Positioned as a cultural tribute rather than a conventional brand film, Together Purever mirrors Bhima Gold’s century-long journey alongside families, traditions, and evolving identities. The film captures how the b
Mumbai: BeyondBound, a direct-to-consumer athleisure brand, has unveiled a new campaign that challenges traditional perceptions of the bridal trousseau, encouraging women to view marriage not as a moment of compromise, but as one of continuity, confidence, and self-expression.Set against the emotional backdrop of a wedding day, the campaign explores the quieter, often unspoken questions many women face as they step into a new chapter of life. BeyondBound positions marriage as an opportunity to r
Mumbai: Birla Opus Prime, the institutional brand of Birla Opus Paints under Aditya Birla Group’s Grasim Industries, has unveiled a new brand campaign that marks an industry-first move in the institutional paints category. With this launch, Birla Opus Prime shifts the narrative beyond product specifications to tell a deeply human, aspiration-led story centred on the idea of visible quality and uncompromising standards.Anchored in the philosophy of ‘Perfection Always’, the campaign reflects
Mumbai: As concerns around food safety, chemical residues and long-term health risks gain momentum, Two Brothers Organic Farms has emerged as a category pioneer with its A2 Cultured Ghee becoming India’s first ghee to receive independent Glyphosate Residue-Free Certification.The certification has been awarded by DetoxProject.org, a globally recognised third-party organisation that verifies the absence of detectable glyphosate residues through rigorous laboratory testing of the final consumable
Mumbai: Malaysia Airlines has launched its global New Year campaign, “Time for New Chapters”, inviting travellers to embrace new beginnings and plan meaningful journeys across 2026. Timed with the start of the year, the campaign encourages early travel planning for leisure, family reunions, milestone moments and business travel.The campaign will be available for booking from January 7 to January 20, 2026, for travel up to November 30, 2026. Travellers can access special all-in return fares s
Mumbai: In a significant development for India’s evolving sports ecosystem, cricket legend Mahendra Singh Dhoni has expanded his involvement in padel with the merger of 7Padel MS Dhoni and PadelPark India, the country’s leading padel ecosystem. The unification brings together two complementary platforms to create a single, national entity aimed at accelerating the growth of padel across India.The merger establishes a unified platform focused on rapid scale, deeper community engagement and pr
Mumbai: Foxtale is celebrating four years of building one of India’s most loved skincare brands with a high-decibel, culture-first birthday campaign that blends nostalgia, internet humour and skincare innovation. As part of its Annual Big Fox Birthday, the brand has partnered with pop-culture icon Himesh Reshammiya for a campaign that leans into entertainment-led storytelling rather than conventional anniversary marketing.Titled “TAN-doori Days”, the campaign film is a playful reimagining
Mumbai: Collective Artists Network’s Collective Creative Labs (CCL) has executed a travel-led campaign for OPPO’s upcoming Reno15 Series, highlighting an evolving approach to travel and lifestyle advertising that prioritises real-time production, on-ground adaptability, and organic storytelling over tightly controlled studio setups.Shot entirely on location across Kerala, the campaign was anchored in real environments, natural light and moment-driven narratives. Rather than relying on post-p
Bengaluru: TVS Motor Company, a global leader in two and three-wheeler mobility, has unveiled a new high-energy television commercial for the TVS NTORQ 150, India’s first 150cc Hyper Sport Scooter. The campaign is built around the insight that the TVS NTORQ 150 brings the thrill and intensity of a racetrack into everyday riding, resonating strongly with young, joy-seeking riders who value excitement, performance and style.Drawing from TVS Motor Company’s rich racing heritage, the all-new TVS
Mumbai: Nutrica, the lifestyle and wellness brand under BN Agritech Limited, has launched a new AI-generated digital ad film for Nutrica Pro Fitness Peanut Butter, leveraging technology-led storytelling and a popular social media trend to connect with today’s working professionals. The campaign highlights how fitness enthusiasts can stay committed to their health goals while managing demanding work schedules.The narrative taps into a reality familiar to the modern workforce — the challenge o
Mumbai: Himalaya BabyCare, a baby care brand loved by babies and trusted by parents, has unveiled a heartwarming new campaign that captures a mother’s instinctive concern during her baby’s first winter. Set against the cold and dry air of the season, the film beautifully portrays tender moments of parents protecting their baby’s soft cheeks and delicate skin.The DVC opens with a mother voicing her worry about how harsh winter air could dry out her baby’s sensitive skin, especially those
Mumbai: Ed-a-Mamma, the purpose-driven children’s lifestyle brand founded by Alia Bhatt, has entered the baby and kids’ personal care segment with the launch of its new range, ‘Your Baby Safe’, supported by a touching campaign film that reinforces the brand’s philosophy of safety, trust and gentle care.Unveiled at a launch event at Jio World Drive, Mumbai, the digital video commercial (DVC) is rooted in the universal insight that every parent wants to keep their child safe. The film ca
At a time when consumers across the world are rethinking what they buy and why they buy it, a quiet shift is reshaping the global fashion and lifestyle market. Shoppers are no longer chasing just labels or luxury. Instead, they are asking simpler questions: Is this product worth the price? Will it last? Does it fit into my everyday life?This change in mindset has helped grow a global market valued at over $121.5 billion, creating new opportunities especially for value-driven brands from emerging
Mumbai: Kingfisher Premium Packaged Drinking Water from United Breweries Limited, part of the HEINEKEN Company, has unveiled a vibrant new brand film for the TATA Women’s Premier League (WPL), celebrating the excitement, passion and growing cultural impact of women’s cricket. As the Official Good Times Partner of TATA WPL, the brand brings alive the joy of the game through a high-energy campaign that reimagines its iconic sonic identity.The film refreshes Kingfisher’s legendary ‘O la la
Mumbai: UP Warriorz has unveiled their new playing jersey — a powerful expression of identity, ambition and cultural pride — designed in collaboration with Ekaya Banaras, India’s first luxury handloom brand celebrated for its finest Banarasi craftsmanship. More than just a sporting kit, the jersey reflects the franchise’s belief that when women take centre stage, they shape culture and communities around them.With Ekaya as the official design partner, the collaboration introduces the *