Gujarat: India Gate, the flagship basmati rice brand from KRBL Limited, has partnered with WPP Media to roll out a high-visibility out-of-home (OOH) campaign to support the launch of its new India Gate Pulav variant across key markets in Gujarat.The campaign marks a strategic push for the brand in a state with a strong affinity for pulav, strengthening its regional footprint. The outdoor activation is part of a broader integrated communication plan spanning television and digital platforms, ensu

Mumbai: Vraj Group, a multi-state real estate developer with a strong presence across Mumbai and Gujarat, has appointed Gaurav Talwar as Director – Sales & CRM as part of its next phase of growth and institutionalisation.The company, known for its focused redevelopment-led residential strategy, has also outlined plans to launch projects aggregating approximately ₹3,000 crore in gross development value (GDV) in 2026 across select urban micro-markets.The appointment is aimed at strengthening t

Jaipur,: Cipcal has unveiled a new campaign for Cipcal 500, bringing back the iconic television character Hansa, portrayed by veteran actor Supriya Pathak, to drive awareness around everyday tiredness and the importance of calcium supplementation among women above 30 years of age.Reimagining Hansa’s popular line, “Main toh thak gayi bhaisaab,” the campaign shifts the narrative from comic relief to a health cue. It highlights how many women tend to normalise persistent fatigue without recog

Mumbai: Amid growing concerns over water shortages, polluted rivers and irregular supply across Indian cities, Radio Mirchi has launched ‘Mirchi Jal Vaani’, a nationwide radio initiative in association with the National Water Mission under the Ministry of Jal Shakti.The campaign, currently airing across all Mirchi radio stations, aims to build public awareness and encourage responsible water usage. Anchored in the national philosophy of Jal Sanchay, Jan Bhagidari, the initiative underscores

Hyderabad: The Indian Green Building Council (IGBC), part of the Confederation of Indian Industry (CII), has announced key leadership changes effective 1 April 2026, marking the beginning of a new chapter in India’s green building movement.C. Shekar Reddy, Chairman and Managing Director of CSR Estates Ltd and currently National Vice-Chairman, CII-IGBC, will assume office as National Chairman, succeeding B. Thiagarajan, whose two-year tenure concludes this March. Simultaneously, A. R. Unnikrish

Hyderabad: The Indian Green Building Council (IGBC), part of the Confederation of Indian Industry (CII), has announced key leadership changes effective 1 April 2026, marking the beginning of a new chapter in India’s green building movement.C. Shekar Reddy, Chairman and Managing Director of CSR Estates Ltd and currently National Vice-Chairman, CII-IGBC, will assume office as National Chairman, succeeding B. Thiagarajan, whose two-year tenure concludes this March. Simultaneously, A. R. Unnikrish

Mumbai: Britannia Industries is tapping into modern relationship mishaps with its latest campaign for Britannia Cake Fudge It Choco Brownie, transforming awkward romantic slip-ups into relatable, laugh-out-loud “Fudge It” moments.At a time when a single misplaced tap, text, or screenshot can spiral into instant embarrassment, the campaign leans into the cultural mood of owning the mess and moving on. Built around the phrase “Fudge It,” the brand positions the brownie as a light-hearted c

Mumbai: Bajaj Broking has unveiled its new ad campaign, set amidst the T20 World Cup and created on the straightforward idea that investment need not be complicated. Rooted in its brand theme 'Seedhi Simple Investing – Bajaj Broking', the campaign speaks of a common barrier faced by many Indians, the notion that investing is difficult to understand and even more difficult to begin.The campaign draws from the understanding that while daily life is often filled with small confusions, investing t

MUMBAI: In many aspects of daily life, people are often guided by long-standing beliefs associated with the number three - whether it is three people travelling together, or three people embarking on a task. This sentiment finds expression in a familiar phrase, “Teen tigda kaam bigda” (“Three’s a crowd”), that we simply follow.The 'Teen Tigda Kaam Tagda' campaign will be rolled out across multiple media platforms, including digital, print, and outdoor.Building on this insight, HSBC Mut

Mumbai: PoppiGo, positioned as India’s first hygiene brand built for active lifestyles, has announced a strategic partnership with Slay Media, the independent creative agency founded by Khushboo Mulani. The collaboration aims to build a bold, performance-led digital identity aligned with PoppiGo’s growing presence among fitness-focused and Gen Z audiences.PoppiGo designs high-performance hygiene solutions tailored for training sessions, race days, demanding work schedules, and other high-mob

Mumbai: In a sharp critique of the prevailing creator management model, NOFILTR.Group has announced a return to what it calls its original promise — incubation over management.At a time when the creator economy is increasingly structured around brand deals and quarterly revenue targets, the company argues that most so-called “management” firms fall into two clear buckets: consulting and assistance. The first connects creators with brands, negotiates deals, and takes a commission — but ca

New Delhi: OTTplay has rolled out a specially curated print campaign around the India–Pakistan cricket rivalry, transforming the high-voltage sporting build-up into a case study in culturally attuned moment marketing. The campaign has been amplified through the century-old legacy and reach of the Hindustan Times network.Blending pop culture immediacy with the credibility of print, OTTplay leveraged Hindustan Times’ expansive distribution to deliver high-impact creatives that have already spa

New Delhi: EY India has announced the launch of EY.ai Generative Studio, a next-generation AI platform designed to help enterprises adopt agentic AI and move from idea to enterprise-grade deployment up to 10x faster.The platform enables secure, governed, and scalable innovation across diverse enterprise data environments, while offering the flexibility to operate on on-premises infrastructure to ensure enhanced data control, compliance, and security.As enterprises transition from AI experimentat

Mumbai: Tata Communications, a global communications technology player serving 300 of the Fortune 500, has unveiled ‘Together, limitless’, a new corporate brand identity and global positioning. The move marks a strategic milestone in the company’s 24-year journey, aimed at sharpening differentiated competitiveness, reinforcing long-term momentum, and anchoring leadership in the emerging intelligent age.The new identity is deliberately purpose-led, aligning employee experience, customer eng

Mumbai: Tata Communications, a global communications technology player serving 300 of the Fortune 500, has unveiled ‘Together, limitless’, a new corporate brand identity and global positioning. The move marks a strategic milestone in the company’s 24-year journey, aimed at sharpening differentiated competitiveness, reinforcing long-term momentum, and anchoring leadership in the emerging intelligent age.The new identity is deliberately purpose-led, aligning employee experience, customer eng

Mumbai: PVR INOX a multiplex operator, has announced a strategic partnership with JioStar to screen the ICC Men’s T20 World Cup in India and Sri Lanka 2026 live across select cinemas nationwide. Building on the strong audience response to live sports screenings in recent years, this collaboration brings the excitement of world-class cricket to the big screen, delivering a high-impact, stadium-like viewing experience for fans across the country.Under this association, PVR INOX will showcase sel

Gurugram: Landmark Group has announced the appointment of Bobby Kuramdas as Vice President – Sales & Strategy at Landmark GOC. In his new role, Bobby will be responsible for driving project-wise sales performance and leading strategic market expansion initiatives. He will work closely with cross-functional teams to strengthen execution frameworks, enhance customer engagement, and accelerate sustainable growth across the portfolio.A Bachelor of Science graduate from Andhra University, Bobby bri

Chennai: CavinKare Pvt. Ltd., in partnership with Ability Foundation, organised the 24th CavinKare Ability Awards 2026, celebrating five exceptional achievers with disabilities from across India. The ceremony spotlighted individuals whose journeys have challenged barriers, reshaped perceptions, and driven meaningful societal change.Eminent dignitaries including Deepika T.C, captain of the World Cup-winning Indian blind women’s cricket team, and Thanya Nathan, who is set to become Kerala’s fi

In a world defined by speed, screens, and constant noise, tea continues to hold a rare place. It is not simply consumed — it is experienced. Across cultures and centuries, tea has lived inside moments of pause, hospitality, celebration, and reflection.Its relevance today does not come from following trends. It comes from understanding why tea has always mattered.For modern tea brands, the opportunity lies in respecting heritage while adapting to contemporary lifestyles. Tradition should never

MUMBAI: Following an 18% drop in 2024, the number of originals across major OTT platforms in India decreased by another 13% in 2025, going below the 300-mark for the first time since 2020This analysis by Ormax Media 'Supply trends: Indian streaming originals in 2025' looks at the number of streaming originals in India over the years, and their breakup by platforms, languages, and formats, to build an understanding of how the landscape is shaping up from a content perspectiveAfter peaking in 2023

India’s advertising industry is undergoing a structural transformation, moving beyond a simple shift from traditional to digital media and entering a phase where commerce, content, data and technology are increasingly converged, according to the dentsu Digital Advertising Report 2026.The report released earlier this year estimates that India’s total advertising spends closed 2025 at Rs. 1.21 lakh crore, growing 8.3% year-on-year, and are projected to reach Rs. 1.40 lakh crore by 2027, transl

S Chand and Company Limited, an education publishing company, with over 86 years of legacy and a sharp focus on modern learning innovations. Under Saurabh’s financial and strategic leadership, S Chand has evolved beyond textbooks into a diversified knowledge powerhouse shaping how India learns today.With a network spanning over 40,000 schools and institutions nationwide, S Chand has been at the forefront of combining traditional excellence with cutting-edge solutions. Notably, the company’s

Valentine’s Day 2026 has marked a clear shift in how brands are interpreting love, moving beyond predictable gifts and grand gestures to focus on authenticity, effort and emotional connection. Across categories—from luxury and food to wellness, mobility, fashion and energy—campaigns this season highlight shared experiences, self-care, sustainability and everyday companionship. The narrative centres on modern relationships shaped by intention, individuality and evolving social values, posit

The multi-purpose vehicle (MPV) market has evolved considerably over the last decade. Once defined primarily by space and seating capacity, MPVs today are judged on a broader set of criteria that include comfort, safety, technology, and everyday usability. The Kia Carens Clavis enters this landscape as a model positioned between traditional MPVs and modern SUVs, reflecting how buyer expectations from family vehicles are changing.Rather than focusing only on passenger capacity, the Carens Clavis

When buyers consider long-term vehicle ownership, reliability often becomes more important than features, styling, or even performance. This is particularly true in markets where vehicles are expected to operate across varied road conditions and remain in service for many years. The Mahindra Bolero offers a useful case study in understanding how reliability shapes ownership decisions and why it continues to matter in the SUV segment.Rather than evolving rapidly with market trends, the Bolero has

Mumbai: A new global study by Ipsos has found that India ranks lowest among 29 markets on partner satisfaction and is among the bottom three on the Love Life Satisfaction Index 2026, highlighting a gap between relationship expectations and lived experiences.The Love Life Satisfaction Survey 2026, conducted across 29 countries, measures how satisfied people are with the love in their life, their sex lives, and their relationship with their spouse or partner, combining these elements into a single

New Delhi: Sony Pictures Network India (SPNI) has secured the broadcast rights for the Indian Super League (ISL) 2025-26 season, further strengthening its football portfolio in the country. FanCode, which holds the media rights for the league, has sublicensed the linear television rights to SPNI, with primary telecast slated on Sony Sports Ten 2.Under the agreement, SPNI will hold exclusive television broadcast rights for the ISL 2025-26 season in India, along with non-exclusive rights across Af

Mumbai: Ahead of Valentine’s Day, Instagram and Edits have introduced a suite of limited-edition creative tools designed to help users express themselves and connect with loved ones in more personalized ways. The seasonal update includes new fonts, text effects, love-themed sticker frames and custom mention stickers, enabling users to add a festive touch to their Stories, Reels and DMs.The Valentine’s Day-themed features aim to make sharing romantic moments, celebrating friendships or simply

Mumbai: Real-life dating app happn has announced the launch of an industry-first feature that allows users to report AI-generated dating profiles, strengthening its commitment to authenticity and human connection. Rolled out on Safer Internet Day, 10 February, the new feature underscores the platform’s focus on ensuring that online dating remains rooted in real, in-person encounters.As artificial intelligence becomes increasingly mainstream in India, it is reshaping how individuals present the

Gurugram: VAMA (Virtual Astrology & Mandir App), spiritual-tech platform, has unveiled its “Maha Shivratri Special,” a large-scale devotional campaign designed to seamlessly connect digital participation with on-ground temple rituals. Through a series of first-of-its-kind initiatives, the platform aims to take prayers from smartphone screens directly to some of India’s most sacred temples.At the heart of the campaign is “The Nandi Whisper,” which allows devotees to digitally whisper th

Mumbai: Bakingo has unveiled its latest brand ad film under its ongoing ‘Never Stop Wishing’ philosophy, reinforcing the idea that some of life’s most meaningful victories are not grand milestones but quiet, unexpected moments that deserve celebration.The new campaign spotlights a relatable insight—women are often particular about how they appear in photographs, making such moments emotionally significant in relationships. The film captures what begins as self-doubt or tension, only to t

Mumbai: Kohler, a global leader in luxury kitchen and bath solutions, has launched its latest brand film built around the philosophy of ‘Spa at Home’, inviting consumers to stay in a Spa State of Mind, no matter what the day brings.In a fast-paced world where daily demands often leave little time for pause, the film redefines the bathroom as a personal sanctuary. With Kohler, spa is positioned not as an occasional escape or destination, but as a state of mind that can be accessed every day w

Mumbai: KFC has unveiled a new campaign spotlighting its all-new Dunked range, bringing together Bollywood’s favourite BFF duo, Khushi Kapoor and Orry, in a reel that blends pop culture, friendship banter and plenty of sauce.The newly released video offers a candid peek into what a typical hangout session between the two looks like—complete with sass, gossip and KFC’s Dunked offerings taking centre stage.The storyline unfolds after the duo ditch a party owing to Orry’s swollen face, opti

Mumbai: Aveeno Baby, a paediatrician-recommended brand for babies’ sensitive skin, has expanded its science-backed portfolio in India with the launch of the Aveeno Baby Daily Moisture Cleansing Bar. The premium soap-free cleansing bar is powered by colloidal oatmeal and is designed to gently cleanse without drying delicate skin.Developed specifically for the Indian market, the new cleansing bar aims to provide parents with a superior solution for managing babies’ sensitive skin conditions. F

Mumbai: In a tournament build-up dominated by intense qualifiers, net run rate calculations and high-pressure finishes, Scotland’s Men’s Cricket Team has taken a refreshingly different route to the ICC Men’s T20 World Cup 2026 — by “doing nothing.”In a playful collaboration, Cadbury 5 Star and Cricket Scotland have come together to celebrate what they are calling the ultimate “Zoned Out” win. The partnership cleverly builds on Cadbury 5 Star’s long-running ‘Eat 5 Star, Do Not

New Delhi: Quick commerce platforms emerged as the biggest winners this Valentine’s season, recording a 48% year-on-year jump in order volumes, according to data released by Unicommerce.The analysis, based on over 15 million order items processed on Unicommerce’s flagship platform Uniware across quick commerce platforms, marketplaces and D2C brand websites between February 1 and 10, 2026, highlights the growing role of impulse buying and instant deliveries in occasion-led shopping.While over

Bangalore: mPokket, a digital lending platform, has unveiled its latest brand film themed “Why Can’t Life Be a Perfect Ten,” marking the company’s 10th foundation year milestone. The campaign reflects the aspirations of young Indians striving to bridge the gap between where they are and where they want to be, positioning mPokket as a dependable partner in that journey.Rooted in relatable, real-life scenarios, the film captures how young individuals constantly evaluate their goals, ambiti

Mumbai: In a deeply moving patriotic initiative, JK Paper in collaboration with Curly Tales has unveiled ‘Sandese Aate Hai’—a national campaign that transforms handwritten letters into powerful messages of gratitude for India’s armed forces.Built on the idea that gratitude should travel as far as duty does, the campaign takes viewers on an immersive journey into the lives of soldiers guarding the nation’s most sensitive borders. By turning handwritten notes into living tributes, the in

Mumbai: Zeeba Basmati Rice has unveiled its latest brand film titled ‘Khubsurat Rishton ki Khubsurat Taiyaari’, set against the backdrop of an Indian wedding and the culturally significant groom selection ceremony. Released during the peak wedding season, the film blends tradition with contemporary values, highlighting the evolving role of women in making one of life’s most important decisions—choosing their life partner.The narrative revolves around Chutki’s groom selection ceremony,

New Delhi: Air India has unveiled a new 360-degree campaign titled “The Premium You Deserve”, highlighting what it describes as India’s only Premium Economy experience and repositioning comfort as a practical expectation rather than a luxury indulgence.Currently available on 60% of its aircraft, Air India’s Premium Economy product is being positioned as more than just an upgrade, but as a mindset centred on priority, space, care and warmth. The campaign draws from a recent customer surve

Mumbai: Aisle has released its Valentine’s Day industry report titled “Better Because of Love,” highlighting evolving attitudes toward love, communication and emotional growth among Indian singles. Based on insights from 5,868 respondents across Gen Z (43%), Millennials (54%) and Gen X (3%), the study reflects a cultural shift from performative romance to intentional, growth-oriented relationships.The survey, which includes participants from Metro and Tier 1 cities (87%), NRIs (9%), and Ti

Mumbai: Sunfeast YiPPee! has launched its latest campaign celebrating its popular Magic Masala variant, with Indian cricketer Jasprit Bumrah stepping into an unexpected, light-hearted avatar. Titled around the idea of “Eat Like No One Is Watching,” the campaign showcases a fun, carefree side of Bumrah that fans rarely get to see.Conceptualised by Ogilvy, the film captures Bumrah letting his guard down as he enjoys a bowl of YiPPee! Magic Masala noodles, fully immersed in the moment. Known fo

Mumbai: This Valentine’s Day, Zee Cinema celebrates love in all its intensity with the world television premiere of Ek Deewane Ki Deewaniyat on Saturday, 14th February at 8PM, a passionate romantic drama that explores obsession, heartbreak and unconditional love.Directed by Milap Zaveri and starring the talented Harshvardhan Rane and Sonam Bajwa, the film arrives at a time when audiences are appreciating intense love stories more than ever, making the Valentine’s Day premiere of Ek Deewane K

Mumbai: Valentine’s Day may traditionally be associated with dramatic confessions and red roses, but a new study by QuackQuack reveals a generational divide in how young Indians are approaching the day in 2026. According to the survey, Gen Z daters are embracing what the app terms “Romantic Fasting,” while Millennials are treating the occasion as a strategic checkpoint in their relationships.The study was conducted among 10,853 Gen Z and Millennial users aged 20 to 35 across metros, suburb

New Delhi : While Valentine’s Day is traditionally associated with grand romantic gestures and extravagant displays of affection, a new survey by Rebounce suggests that divorced and separated singles in India are prioritising emotional safety and consistency over intensity and spectacle.According to the survey, conducted among 5,748 divorced, separated and widowed individuals across metro and suburban regions in India, 49% of respondents said they value consistent emotional reliability more th

Mumbai: Colgate-Palmolive India has unveiled its latest campaign for Colgate Visible White Purple, featuring Bollywood actor Kriti Sanon and Indian cricketer Abhishek Sharma. Titled “The Beauty Secret,” the campaign brings together cinema and cricket to position teeth whitening as an essential part of modern beauty and grooming routines.The campaign reframes whitening from being merely an oral care step to a beauty essential, placing a bright smile at the centre of everyday self-expression.

New Delhi: Panasonic Life Solutions India has unveiled its latest TVC campaign for residential air conditioners titled ‘India Ka Captain Cool’, featuring cricketing icon MS Dhoni.The campaign draws a natural parallel between Dhoni’s calm, dependable persona and Panasonic air conditioners designed to deliver reliable performance even in India’s toughest climatic conditions. Set in a light cricketing context, the film showcases an engaging exchange between MS Dhoni and digital travel and l

New Delhi: In a $1.2 trillion global media market, power is increasingly consolidating within a handful of digital giants, said Martin Sorrell, Founder and Executive Chairman of S4 Capital, at the Global Business Summit 2026.Addressing industry leaders and policymakers, Sir Martin outlined a sharp K-shaped divergence in the global media ecosystem. Of the total $1.2 trillion market, nearly $900 billion is now concentrated in digital media, expanding at an annual rate of 15–20%. This growth, he

Bengaluru: Nestl India has rolled out a new digital campaign for MAGGI Spicy, centred around a bold and culturally resonant idea aimed at today’s youth.Titled around the phrase “Mujhe Mirch Nahi Lagti,” the campaign taps into a growing sentiment among Gen Z, who are often questioned for choosing unconventional paths in their careers, passions and everyday decisions. Through this creative lens, MAGGI Spicy positions itself as a reflection of their quiet, self-assured and unapologetic confid

Mumbai: R K SWAMY a provider of Integrated Marketing Services, posted consolidated Total Income of Rs 247.50 crores for the nine months ended December 31, 2025, up 13.0% as compared to Rs 219.04 crores during the same period a year ago.The consolidated Profit before Exceptional Item & Tax for the nine months period ended 31 December, 2025 was Rs 12.87 crores (excluding impact of exceptional item of Rs 3.07 crores due to new Labour Code), up 34.8% as compared to Rs 9.55 crores achieved in the cor

Bengaluru: Story TV has unveiled a new campaign featuring cricketer Yuzvendra Chahal and TV anchor-actor Shefali Bagga, blending cricketing charisma with bite-sized storytelling.The campaign showcases a lively onscreen exchange between Yuzi, introduced as Chief Story Officer, and Shefali as they brainstorm ideas for a new short drama. What begins as a creative discussion quickly turns into a playful back-and-forth, capturing the engaging, dramatic and entertaining spirit of Story TV’s short-fo

MUMBAI: India’s Valentine’s Day shopping is no longer built around gifts that wilt or melt by the end of the evening. This year, shoppers leaned toward what they could wear, use, and keep and the numbers show how quickly the shift is taking hold. GoKwik, which works with over 15000 D2C brands, said orders during the 2026 Valentine sale period rose 43% year-on-year, while gross merchandise value grew by about 40%, as minimalist jewellery, premium fragrances and wellness-focused kits became th

Mumbai: The Advertising Club (TAC) marked the 25th edition of the Effie India Awards with a grand ceremony at Taj Lands’ End, celebrating excellence in marketing effectiveness. Presented by News18 India and News18 Marathi, and powered by CNN News18 and CNBC TV18, the event brought together over 1,000 professionals from advertising, marketing, media, research, PR, and communications.Nestl India was named Effie Client of the Year, while Leo India secured the title of Effie Agency of the Year. Th