Mumbai: The BT Banking and Economy Summit & BT Best Banks Awards will be held on Saturday, February 28 with the brightest minds from banking, financial services, policy and academia in attendance. The event is being hosted at the National Stock Exchange Atrium, Exchange Plaza at BKC-Mumbai.As the Chief Guest Nitin Gadkari, Union Minister for Road Transport and Highways, will also be part of a session on Banking on Infrastructure Growth. He will share his perspective on financing India’s next p

Mumbai: Fino Payments Bank has announced that its Managing Director and Chief Executive Officer, Rishi Gupta, was arrested on February 27 under provisions of the CGST Act, 2017 and the SGST Act, 2017, according to a stock exchange disclosure made on Friday.The lender clarified that the action stems from an ongoing GST investigation linked to certain business partners and does not relate to the bank’s own tax compliance. It emphasised that none of its employees are implicated and that the insti

Mumbai: The Ministry of Information and Broadcasting (MIB) has blocked access to five OTT platforms — MoodXVIP, Koyal Playpro, Digi Movieplex, Feel, and Jugnu — for allegedly streaming obscene and indecent content in violation of existing laws.According to government sources cited by news agency ANI, the platforms were found to be hosting content that contravened obscenity provisions under Indian regulations. Acting under the Information Technology (Intermediary Guidelines and Digital Media

Mumbai: Bergner India marked a significant milestone with its debut appearance on Sony TV’s MasterChef India, as Umesh Guptaa, Managing Director and CEO, joined the celebrated culinary platform to highlight the importance of healthy cookware in Indian kitchens.Sharing the stage with renowned chef Vikas Khanna and the esteemed MasterChef judges, Mr. Guptaa reinforced the idea that while creativity drives great cooking, the right cookware forms its backbone. His presence underscored Bergner’s

Mumbai: Aadyam Handwoven, the corporate social enterprise from the house of Aditya Birla Group, has announced a collaboration with acclaimed actor and filmmaker Konkona Sensharma, as part of its ongoing efforts to strengthen handloom craftsmanship and support artisan livelihoods across India.Working closely with weaver communities across Bhuj, Bhadohi Mirzapur, Gadwal, Kashmir, Pochampally, Varanasi, Angara, Pulagurtha and Venkatagiri, Aadyam Handwoven was born from a deep respect for India’s

Mumbai: Binance, the world’s leading blockchain ecosystem and largest digital asset exchange by trading volume and user base, has announced a ₹2 crore community rewards campaign for its verified Indian users, timed ahead of the festival of Holi. The initiative reinforces Binance’s focus on deepening engagement within India’s fast-growing digital asset community.The month-long campaign, themed #IndiaTurnsYellow, draws inspiration from the festive spirit of Holi and Binance’s iconic yell

New Delhi: Sintex, part of Welspun World and a leading manufacturer of water storage solutions in India, has launched a new television campaign announcing Sintex Eterno, an industry-first water storage tank backed by a 50-year warranty. Developed in collaboration with Sideways, the 20-second TVC reinforces the brand promise, “Sintex Sabse Safe Hamesha”, and will be aired on connected TV (CTV) during the ongoing ICC Men’s T20 World Cup 2026.Marking Sintex’s 50-year milestone, the launch o

Mumbai: RedSeer has highlighted a significant shift in India’s consumption landscape, with Generation X emerging as a powerful yet understated driver of premium and outcomes-led spending. In its latest consumer outlook report titled ‘The Sorted Generation: Gen X as India’s Hidden Consumer Powerhouse’, the firm projects that Gen X will account for over $500 billion in consumption by FY30.According to the report, this growth will be supported by a steady rise in per-capita consumption, pos

Mumbai: Sun Pharmaceutical Industries Limited has launched a new nationwide initiative titled ‘Heart ke Liye 8 – Making India Heart Strong’, aimed at encouraging Indians to adopt simple, consistent daily habits to improve heart health.With cardiovascular diseases accounting for nearly one-fifth of global CVD-related deaths originating from India—and increasingly affecting individuals at a younger age—the campaign takes a prevention-first approach. The initiative is structured around ei

Global: Jumeirah has partnered with creative studio Soursop to launch a new global cultural platform that reframes luxury through the lens of contemporary Arab creativity. The initiative brings together leading voices across art, film and literature, positioning culture as a core pillar of Jumeirah’s evolving brand identity.Conceived and creatively led by Soursop for Jumeirah, the platform takes shape through a major art book titled Where Worlds Meet and a cinematic work, Our Flame. Drawing in

Global: Jumeirah has partnered with creative studio Soursop to launch a new global cultural platform that reframes luxury through the lens of contemporary Arab creativity. The initiative brings together leading voices across art, film and literature, positioning culture as a core pillar of Jumeirah’s evolving brand identity.Conceived and creatively led by Soursop for Jumeirah, the platform takes shape through a major art book titled Where Worlds Meet and a cinematic work, Our Flame. Drawing in

Mumbai: This Ramadan, Zeeba Basmati Rice has unveiled “Ramadan Zeeba Hai”, a soulful musical tribute celebrating faith, gratitude and togetherness. Released under the brand’s new campaign Zindagi Zeeba Hai, the anthem captures the essence of the holy month through emotion-led storytelling and music.Conceptualised and written by Saumya and Manisha from Maximus Collabs, composed by Mandeep Panghal and rendered in a soulful voice by Shahzad Ali, the song reflects how Ramadan transcends barrie

Mumbai: Kingfisher Premium Packaged Drinking Water from United Breweries Limited, part of the HEINEKEN Company, has announced its association as the Co-Presenting Partner of Karan Aujla’s P POP Culture India Tour 2026. The collaboration brings together music, culture and immersive brand experiences, reinforcing Kingfisher’s long-standing “Good Times” philosophy across on-ground and digital touchpoints.As part of the partnership, Kingfisher Premium Packaged Drinking Water will play an int

Mumbai: The Coca-Cola Company has launched Charged Pro in India with a distinctive hand-drawn anime film that blends Indian street culture, sketch art and kinetic storytelling. Positioned as a “super soda” for a generation driven by hustle, focus and ambition, Charged Pro is aimed at Gen Z consumers seeking an energetic edge to stay alert and perform at their peak.Conceptualised by WPP OpenX in partnership with Ogilvy Gurugram, and produced by Hungry Films, the launch film departs from conve

For years, the Indian content business functioned within a clear structure. Platforms commissioned. Production houses executed. Audiences consumed. The system delivered scale and brought professionalism to television and digital storytelling. It created financial predictability and allowed the ecosystem to expand rapidly.That structure, however, is no longer sufficient for what the industry is becoming.Under the conventional commissioned model, production companies deliver content for a fixed fe

A majority percent of digital marketing decisions today are guided by performance data, automation, and real-time optimisation. Yet, access to tools and dashboards alone does not create sustained high performance. The real differentiator lies in how teams think, operate, and respond under pressure.This is where the parallel with athletes becomes striking. Elite athletes do not rely on occasional bursts of effort. They build systems, track progress, adapt to conditions, and stay focused across lo

Gurugram: Home Credit India, a consumer finance company, has launched its new brand campaign #KahoEMIKoHaan, a Holi-themed musical that encourages consumers to approach credit with confidence and clarity. Rooted in the festive spirit of Holi and aligned with the brand’s philosophy of #ZindagiHit, the campaign aims to shift India’s emotional relationship with credit from hesitation and doubt to smart, empowered financial decision-making.The campaign draws from a culturally resonant insight: w

MUMBAI: There are two kinds of snack lovers. The ones who go all in for the crunch. And the ones who wait for the melt. To celebrate this snack debate, Britannia 50-50 has launched the Cheeze Dipped Crunchy Layered Sandwich, a premium new format that brings both experiences together in one bite.For three decades, Britannia 50-50 has been built on a simple idea of duality, bringing two distinct flavours together in one cracker. With Cheeze Dipped, the idea is to bring alive a 50 percent crunchy a

Mumbai: Unilever has appointed Reema Jain as Chief Information Officer (CIO), marking her return to the FMCG major after a previous leadership stint. Jain announced the development in a LinkedIn update, describing the move as an opportunity to accelerate the role of artificial intelligence and technology in shaping the business.An experienced IT and digital transformation leader with over two decades of experience, Jain has led large-scale transformation programmes across global capability centr

Kochi: Zee Keralam, the prominent Malayalam entertainment television channel, has adopted a firm stance that the television series telecast on the channel should look beyond entertainment and prove to be a tool for social change.Aimed at accurately addressing social issues, the channel has been delivering strong messages through its popular series like Kudumbasree Sharada and Durga. Unauthorized intrusion by YouTube influencers into personal privacy, especially that of prominent and high-ranking

Mumbai: Thomas Cook (India) Limited, an omnichannel travel services company, has announced the launch of its Marathi Special Holidays portfolio and appointed acclaimed Marathi actor Subodh Bhave as its Goodwill Brand Ambassador for the Maharashtra market. The initiative debuts with specially curated Marathi Europe group tours, underscoring the company’s strategic focus on regional personalisation and cultural connect.The move comes as Maharashtra continues to emerge as one of India’s fastest

Mumbai: Nikita Kandhari has taken on an expanded role, leading Content Marketing for the Hindi slate at Prime Video & Amazon MGM Studios, while continuing in her position as Principal – Content Marketing.Announcing the expanded responsibility on LinkedIn, Kandhari said , “I’m excited to share that I’m stepping into an expanded role, leading Content Marketing for the Hindi slate, spanning Original Series, Movies , and Licensed titles at Prime Video & Amazon MGM Studios. The past year has

Bengaluru: Fashion, beauty and lifestyle platform Myntra has unveiled a new social media film featuring yesteryear Bollywood superstar Jeetendra as part of its Myntra Birthday Blast campaign, marking the platform’s 19th anniversary with a nostalgic yet contemporary twist.The upcoming edition of Myntra Birthday Blast brings together an expansive selection of over 6 million styles from 20,000-plus brands, while also introducing “return gifts” for shoppers as part of the birthday celebrations

Mumbai: Leading Indian production house Hombale Films has announced its official entry into the overseas distribution space, marking a significant strategic expansion aimed at taking Indian cinema to a wider global audience.Known for redefining scale and storytelling in Indian cinema with landmark blockbusters such as KGF: Chapter 1, KGF: Chapter 2, Kantara, Kantara: Chapter 1, Salaar: Part 1 – Ceasefire and Mahavatar Narasimha, Hombale Films’ move into international distribution signals a n

Noida: The fourth season of the much-awaited ‘Duologue with Barun Das’, presented by Radico, returns on Saturday, February 28, 2026. It is an unrivalled lineup that reimagines the idea of cerebral conversations.Building on the acclaim of the earlier three seasons, the Duologue series has been able to transcend from a routine talk show to a platform of ideation built on conversations that speak to our times.All episodes of the upcoming Season, like the ones in the preceding seasons, promise c

Mumbai: Excitel Broadband Co-Founder Vivek Raina has stepped down from his role at the company, marking the end of an over decade-long association that began in 2015.Announcing the decision on LinkedIn, Raina said, “I have decided to leave Excitel Broadband , the company I co-founded and have led for the past 11 years. It has been an incredible journey building Excitel, from the ground up. Over the past decade, we have expanded our fibre network to serve nearly one million users, collaborated

Mumbai: La Pink, a beauty brand with 100% microplastic-free formulations, has concluded a bold, two-phase digital awareness campaign designed to spark nationwide conversations around online judgement, assumptions, regional bias and responsible digital behaviour.Conceptualised as a socially driven experiment, the campaign unfolded through a gripping narrative that mirrored the realities of instant content consumption. The first phase featured a short video of a young actress documenting a distres

Bengaluru: Premium performance motorcycle brand TVS Apache from TVS Motor Company has released its first-ever official brand anthem, The Apache DNA, marking 20 years of racing dominance and celebrating its 6.5 million-strong global rider community.Turning the iconic exhaust note into the beat of music, the high-octane anthem channels TVS Apache’s racing DNA through sound and storytelling. Composed by acclaimed rapper and songwriter Brodha V, the anthem has been launched across digital platform

Bengaluru: Premium performance motorcycle brand TVS Apache from TVS Motor Company has released its first-ever official brand anthem, The Apache DNA, marking 20 years of racing dominance and celebrating its 6.5 million-strong global rider community.Turning the iconic exhaust note into the beat of music, the high-octane anthem channels TVS Apache’s racing DNA through sound and storytelling. Composed by acclaimed rapper and songwriter Brodha V, the anthem has been launched across digital platform

Mumbai: Skechers, The Comfort Technology Company™, has announced the launch of HotShots, a lifestyle sneaker crafted for a generation that refuses to stand still. Designed to keep pace with everyday movement, the collection brings together comfort-driven technology and bold, street-inspired style in one effortless silhouette.The launch is led by brand ambassadors Kartik Aaryan and Ananya Panday, who bring the spirit of HotShots to life in a high-energy campaign film. Set against the vibrant pu

MUMBAI: Mahesh Edible Oil Industries, a trusted and fast-growing name in India’s edible oil sector, has announced the appointment of Ranbir Kapoor as Brand Ambassador for its flagship brands SALONI (Mustard Oil & Soya Chunks) and STAYFIT (Refined Oil). The association marks a significant milestone in the company’s journey towards accelerated national brand building and deeper market penetration across India.The partnership aligns with the company’s long-term strategic objectives for FY 202

Mumbai: Formula 1 and Disney have announced the continuation of their multi-year “Fuel the Magic” collaboration, expanding the partnership ahead of the 2026 Formula 1 season that will usher in new regulations, drivers, teams and race locations.First launched at the Heineken Las Vegas Grand Prix in November 2025, the “Fuel the Magic” integration blends storytelling, racing culture, bespoke merchandise and immersive fan experiences at Grand Prix weekends worldwide. The initiative is aimed

Mumbai: Foxtale has unveiled its latest campaign film centred on the idea of “eternal glow,” onboarding actor Sonali Bendre as the face of the campaign. The collaboration positions Bendre as an embodiment of radiance that transcends age, trends and conventional beauty standards, as she fronts Foxtale’s Gluta-Vit C Advanced Brightening Serum.The campaign takes an intimate, stripped-back storytelling approach, spotlighting Sonali Bendre’s natural luminosity, quiet strength and evolved self

New Delhi: Milky Mist is on track to launch its initial public offering (IPO) in 2026, with the company expecting to sustain around 30% annual revenue growth, according to its chief executive officer.The Tamil Nadu–based dairy and consumer products maker received regulatory approval in October 2025 for an IPO worth ₹2,035 crore ($223.72 million). The proposed listing is part of Milky Mist’s strategy to strengthen its balance sheet and support its next phase of expansion in India’s fast-e

Mumbai: Titan Smart has announced India’s leading men’s doubles badminton pair — Satwiksairaj Rankireddy and Chirag Shetty — as its new brand ambassadors, coinciding with the launch of Titan Celestor 2.0, a high-performance dual-band GPS smartwatch designed for athletes who train with intent.Recipients of the Major Dhyan Chand Khel Ratna and Arjuna Awards, the duo—popularly known as the Smash Brothers—are celebrated for their on-court chemistry and match-winning rhythm, combining pow

Mumbai: January was not an ordinary news month. From global power corridors to civic battlegrounds, from climate diplomacy to cricketing rivalries, the news cycle was intense and consequential. And in these conversations, audiences chose one destination, unequivocally - NDTV.com.At the global level, the World Economic Forum in Davos (January 19–23) commanded worldwide attention, sharpening focus on economic strategy and geopolitical shifts.Closer home, the Brihanmumbai Municipal Corporation el

Mumbai: The News18 Marathi Navi Mumbai Conclave, held on February 19 in Navi Mumbai, brought together policymakers, urban planners, industry leaders and real estate experts for high-impact discussions on the Navi Mumbai and Raigad evolving urban landscape and future-ready development agenda.The conclave served as a platform for dialogue on key themes, including urban development, redevelopment, infrastructure expansion and the roadmap for building smart and sustainable cities across Navi Mumbai

Mumbai: Nayara Energy, an integrated downstream energy and petrochemicals company of international scale, has unveiled its new television commercial (TVC), “Naye India ka Nayara.” The campaign brings alive the brand’s promise of reliable energy that fuels an unstoppable India, highlighting Nayara Energy’s role in keeping the country moving every day—without interruption.At the heart of the TVC is the company’s shift from purely functional communication to purpose-driven brand storyte

London: WPP chief executive Cindy Rose has outlined a sweeping three-year restructuring that will reposition the advertising giant from a traditional holding group into what she described as a unified, AI-native operating company. Speaking to journalists ahead of WPP’s investor presentation on Thursday, Rose said the plan — dubbed Elevate28 — is intended to simplify the network, accelerate growth, and end years of internal complexity that she suggested diluted culture and collaboration.The

France: COMvergence has released its Marcom Agency Acquisitions Study 2016–2025, highlighting a decisive structural shift in the global marketing services industry, with Digital and Data accounting for 64% of all marcom acquisitions over the past decade.According to the ten-year analysis, 55 marcom acquisitions were completed globally in 2025, marking a modest rise over 2024 but remaining well below the 2016 peak. While overall deal volumes have structurally declined, 2025 emerged as a landmar

Mumbai: JSW Motors Ltd.’s high-visibility newspaper teaser for its upcoming auto foray continues to draw scrutiny from senior marketing and brand leaders, with several CXO-level voices questioning whether the campaign’s minimalist “blank page” device is strategically misaligned for a new automotive entrant actively courting dealer partners.The print execution featured a front-page announcement followed by an intentionally blank inner page—an established creative trope used by legacy or

Mumbai: Wella Professionals has unveiled its latest brand campaign film, ‘Glow From Within’, celebrating the launch of the Illumina Color City Collection: Mumbai Edition. The film draws inspiration from Mumbai’s contrasts—ambition and artistry, glamour and quiet resilience—capturing the many moods of the modern woman through a glow-led colour narrative.Conceptualised in-house, the campaign features three signature looks created by Wella India Ambassadors, positioning hair colour as an

Mumbai: In a dramatic end to one of the biggest media M&A battles in recent years, David Ellison’s Paramount Skydance has secured a deal to acquire Warner Bros. Discovery (WBD), after Netflix declined to match a sweetened rival offer that the WBD board deemed superior.WBD confirmed Thursday that Paramount Skydance’s revised cash proposal of $31 per share, valuing the media conglomerate at roughly $111 billion including debt, had overtaken Netflix’s earlier agreement. Under the original mer

Oshea Herbals earlier this year marked a milestone in its brand journey with the nationwide rollout of its television commercials across cinema halls, now live on 700+ screens across India. The TVCs are being showcased in selected PVR INOX multiplexes and standalone theatres, in association with UFO Cine Media Network, spanning seven key states.The on-screen presence covers West Bengal, Bihar, Punjab, Maharashtra, Andhra Pradesh, Telangana, and Kerala, placing Oshea directly in front of a captiv

Mumbai: The House of Abhinandan Lodha (HoABL), India’s largest branded land developer, has announced Bollywood actor Kartik Aaryan as the brand ambassador for Nagpur Marina, its marquee waterfront plotted development in Nagpur.Kartik Aaryan’s association with HoABL began as an investor, following his purchase of a 2,000 sq ft plot at the company’s Sol-de-Alibaug project. This trust-led relationship has now evolved into a brand endorsement, driven by his conviction in HoABL’s transparency

For years the marketing department in India operated like a collection of high-walled kingdoms. You had the SEO team focusing on long-term organic play, the performance team chasing immediate clicks on Google and a social team managing discovery on Instagram. In that world, search was merely a line item on a media plan.But by 2026 these walls have become a significant strategic liability. Modern CMOs are moving toward a unified model where search is no longer viewed as a set of fragmented tactic